FORE PREMIER PROPERTIES | Marketing Proposal

OUR STORY

Welcome to Fore Premier Properties. Established in 2008 by Laura and Micah Fore, our boutique real estate firm has redefined property transactions in the Texas Hill Country. With a commitment to excellence and a personalized approach, we specialize in the marketing and sale of distinguished homes, exclusive waterfront properties, expansive ranches, and strategic commercial properties.

Our unique methodology combines deep local expertise with innovative marketing strategies, ensuring each property is highlighted to its fullest potential and reaches the appropriate

audience. Our track record, marked by over a billion dollars in transactions, reflects the deep trust and satisfaction our clients have in our services.

In this proposal, you'll uncover the essence of what makes Fore Premier Properties the preferred choice for discerning clients. Our dedication to integrity, bespoke service, and cutting-edge marketing techniques sets us apart. With us, your vision for real estate success becomes our mission, promising a journey that redefines seamless and successful transactions in the heart of Texas.

OUR AGENTS We uphold unparalleled standards when selecting our agents, ensuring that our team is comprised of the elite in the industry. On average, our agents outperform, being five times more productive and securing sales prices that substantially exceed market averages. This exemplary performance cements our position as the unequivocal market leader. Our impressive track record boasts over $1.315 billion in sales across more than 3,000 transactions, with an impressive 20% of properties sold in-house. Collectively, our agents bring over 470 years of experience to the table, each contributing to a legacy of excellence and a tradition of

success.

OUR STAFF We believe that successful and busy real estate professionals' time is best spent engaging in activities that lead to face-to-face interactions with potential clients. With that thought in mind, we have assembled the best staff in the Hill Country area. We know one of the greatest advantages our company offers is outstanding support.

OWNER & BROKER • Legal Compliance and Ethics • Business Planning and Development • Agent Management and Training • Client Consultations and Relations • Property Valuation and Pricing Strategy • Negotiation and Transaction Strategies • Market Research • Networking & Customer Service OWNER & MARKETING DIRECTOR • Marketing and Advertising Strategy • Digital Marketing and Content Production • Website Management and SEO • Advertising Plans and Campaigns • Marketing Analytics • Branding and Image • Financial Oversight and Accounting ASSISTANT MARKETING DIRECTOR • Premier Magazine Coordination • Print Media and Publications Management • Direct Mail and Postcard Campaigns • Agent Branding Initiatives • Event Photography Coordination • Printed Presentation Materials ADMINISTRATIVE ASSISTANT • Social Media Management • Process MLS Listings and Changes • Ensure Listing Quality Standards • Weekly MLS Hotsheet FILE REVIEW • Manage Listing and Closing Files • Review Files for Compliance • Contract Date Management • Assist with Paperwork and Checklists AGENT SUPPORT • Weekly Email Campaign Management • Updates to The Fore Chronicles Blog • Coordinating Sales Meetings & Property Tours • Enhancing Community Involvement • Special Event Planning

EXCEPTIONAL MARKETING We believe exceptional properties deserve the finest marketing. To maximize property exposure, our team of marketing experts works closely with our agents to form strategic marketing plans to showcase your property through a local, national and global lens. We leverage digital, public relations, social media, and print to maximize exposure.

SIGNAGE In the realm of property sales, visibility is paramount, and our signage at Fore Premier Properties is crafted to capture attention and drive results across residential, commercial, and ranch listings. Our distinctive signs, with their clean and sophisticated design, not only stand out visually but also serve as a key marketing tool. Statistics show that a significant portion of property buyers discover their future investments through signage and local traffic. Our highquality, professionally-designed signs are more than just markers; they are active marketing

agents, working round the clock, enhancing credibility, and inviting impromptu inquiries. This commitment to excellence in every detail is what our clients expect and what sets us apart in the competitive real estate market 4’x 4’ SIGN PLATINUM SIGN

4’ x 8’ SIGN

STANDARD SIGN

BROCHURES The Marketing Department will design a compelling professional marketing brochure for your property.

These brochures feature your professional photography and attention getting

narrative details, as well as the agent contact information. If you have any special design requests, we are always happy to work with a client to meet their needs.

TWO-PAGE BROCHURE

TWO-PAGE BROCHURE

FOUR-PAGE BROCHURE

PHOTOGRAPHY Professional photography is pivotal in real estate, expediting property sales and enhancing their value. Skilled photographers excel in capturing property features, with a focus on key aspects such as lighting, composition, and clarity. At Fore Premier Properties, we insist on professional photography for all listings, including residential, ranch & land, and commercial properties, to ensure top-tier presentation. Our photographers utilize advanced techniques like High Dynamic Range (HDR) photography, wide-angle lenses for expansive perspectives, and aerial photography with drones to provide a comprehensive view of each property,

maximizing its appeal to potential buyers.

VIRTUAL TOURS Clients who choose Fore Premier Properties benefit from our commitment to utilizing cutting-edge technology. We enhance property listings with virtual tours generated from the provided images and data. These immersive virtual tours have been shown to influence buyers' decisions in 75% of cases.

Moreover, listings featuring virtual tours receive an impressive 87% more views compared to those with only photos, as reported by Realtor.com. This powerful combination of technology and data ensures that your property stands out and attracts potential buyers in the competitive real estate market

POSTCARDS The initial weeks on the market are crucial, often generating the highest interest in a property.

We capitalize on this momentum through targeted direct mail campaigns, sparking heightened interest in key areas and among our influential network. Our approach, characterized by consistency, uniqueness, and customization, ensures your property is marketed with skill and precision, capturing attention and setting the stage for a successful sale right from the start.

JUST LISTED POSTCARD EXAMPLE

PREMIER MAGAZINE Premier Properties of the Hill Country Magazine®, affectionately known as Premier Magazine, is the elite showcase of Fore Premier Properties, presenting our exclusive collection of homes, luxury estates, farms, ranches, waterfront properties, and commercial offerings. This prestigious publication has a notable circulation of 17,000 printed copies bi-annually, with 12,000 copies thoughtfully distributed through direct mail and an additional 5,000 placed in

select, high-profile venues, distinguishing it in the real estate market. Celebrated for its unique design, exceptional property photography, and strategic distribution, the magazine has earned the accolade 'The Coffee Table Magazine.'

Enhancing its exclusivity, Premier Magazine is also digitally dispatched to a vast database of over 30,000, featuring only our exclusive property listings.

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HOMES AND LAND Homes & Land is a leading force in real estate marketing, producing over 60 million magazines annually. These magazines reach tens of thousands of readers through high-traffic locations and targeted direct mailings 13 times a year. Interactive digital magazine subscriptions are available online, and our high-quality print copies are widely distributed in our community.

Magazines remain highly popular, with 91% of Americans having read one in the last six months, especially favoring niche publications like Homes & Land.

PRINT MEDIA Fore Premier Properties has partnered with global media icons and various publications, running ads to target specific audiences. These collaborations have allowed us to explore avenues of potential exposure for our listings, reflecting our commitment to staying engaged with diverse marketing opportunities .

PRESS At Fore Premier Properties, we leverage the power of the press to amplify the visibility of our listings, events, and open houses. Through strategic partnerships with renowned publications such as MYSA, the Daily Times, and the Fredericksburg Standard, we ensure that our clients' properties receive the attention they deserve.

MLS Leveraging the expansive network of the Multiple Listing Service (MLS) is integral to the marketing strategy for your property at Fore Premier Properties. MLS not only ensures widespread visibility but also broadcasts your listing across renowned real estate search websites such as Zillow, Trulia, Realtor.com, and Xome. This approach significantly increases the exposure of your property to a broad spectrum of potential buyers online. Importantly, the majority of buyers still rely on agents for purchasing, and the MLS serves as a key resource for these professionals. At Fore Premier Properties, we skillfully utilize MLS alongside a suite of other

marketing tools, ensuring your property attracts motivated buyers and garners competitive offers. As a member of several prestigious real estate associations, we are well-equipped to provide unparalleled service and market presence for your property

THE POWER OF DIGITAL At Fore Premier Properties, our command of the digital landscape in Hill Country real estate is unrivaled. Our website is a beacon for those seeking properties in Kerrville, Fredericksburg, and the vast expanse of the Texas Hill Country, consistently securing top Google Search rankings.

This success is bolstered by our astute use of advanced SEO tactics, comprehensive integration with Google Maps, meticulously agent-verified listings, and carefully targeted sponsored ads.

Over the past year, our digital prowess is further evidenced by the remarkable achievement of 14,114 unique visitors and an impressive 21,450 site sessions, demonstrating our site’s magnetic appeal and user engagement.

ForePremierProperties.com is not just a website; it’s an authoritative online destination. We expertly merge MLS feeds from multiple regions, including Kerrville, Central Hill Country, San Antonio, Austin, Central Texas, and Highland MLS, to deliver unparalleled search capabilities.

Our content is rich with community insights, up-to-the-minute market statistics, and we feature an exclusive concierge partner page, all enhanced with the strategic use of AI to personalize user experience and improve navigation. This dedication to digital sophistication ensures that our listings gain premier visibility and our buyers enjoy the zenith of real estate service online.

Our digital strategy, powered by cutting-edge technology and comprehensive analytics, places our clients' properties in the spotlight and sets Fore Premier Properties apart as the digital trailblazer in real estate.

SUPERIOR EXPOSURE In today's dynamic market, widespread visibility is key. We amplify your property's exposure by featuring it on over 70 national and 900 affiliated sites, ensuring connection with a vast audience of potential buyers. Beyond visibility, our sophisticated analytics refine marketing strategies with precision, enhancing your property's appeal. This data-driven approach, paired with strategic network placement, ensures your property captures attention, boosting the likelihood of a successful sale in the competitive marketplace.

LAND.COM NETWORK Fore Premier Properties provides unmatched visibility for your property by leveraging the extensive reach of the Land.com Network—the most visited land listing network on the web, comprising leading marketplaces like Lands of America, Land And Farm, and LandWatch. Our strategic partnership ensures that your listing is not only featured prominently on these platforms, reaching over 12 million engaged land buyers, but also benefits from enhanced placement and photo displays for maximum exposure. With our exclusive enhancements and the network's proven track record of driving substantial exposure and leads, we position your property at the forefront of the market, ensuring it captures the attention of a targeted and invested audience. Our commitment to innovative marketing strategies means that every listing is streamed to this powerful network, ensuring your property's presence is both prominent and powerful in the digital landscape.

E-MARKETING Harness the power of Fore Premier Properties' targeted E-blasts. Our dynamic email marketing strategy connects your property with over 30,000 engaged contacts, including potential buyers, real estate professionals, and key partners. Weekly, we spotlight new listings, price adjustments, and exclusive events directly in the inboxes of the Texas Hill Country's most influential real estate audience. This isn't just email; it's your property's gateway to a captivated, ready-to-act market. With Fore Premier Properties, experience the pinnacle of exposure and impact.

SOCIAL MEDIA Fore Premier Properties harnesses the dynamic power of social media to market our listings effectively. We engage with a vast audience through Facebook, Instagram, and Twitter, utilizing targeted ads and strategic post boosts. Our content is designed to capture attention and spark interest, taking full advantage of the platforms where a significant daily user base, including 68.38% of U.S. Facebook users, interact with the content. By focusing on impactful visuals and videos, we ensure each property shines in the crowded digital marketplace, attracting potential buyers through compelling storytelling and superior exposure.