Rental October / November 2021

ALL-NEW FEATURE Introducing the first edition of Rental Perspectives, featuring The Rental Branch in St. Joseph, Michigan

October/November 2021

FOCUSING ON THE

FUTURE SPECIAL SECTION

2021 ARA SHOW PREVIEW Page 26

Find the latest news at www.ForConstructionPros.com/RENTAL

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VOLUME 43 ISSUE 7

OCTOBER/NOVEMBER 2021

26

The 2021 ARA Show is returning to Las Vegas for the first time since 2013. Hear from show organizers about what you can expect at the Show, and take a look at our Exhibitor Round-up to see what new products will be featured.

COVER: FOCUS ON THE FUTURE AT THE 2021 ARA SHOW

46 RENTAL PERSPECTIVES

Rental Business Aims to Exceed Expectations

50

68

IN EVERY ISSUE

SAFETY ZONE

SOFTWARE & TECHNOLOGY Why you Need to Add Online Renting to your Business

Five Tips to Prevent Injury when Loading Construction Equipment 08 Everybody’s Business on a Trailer

54

70

SOFTWARE & TECHNOLOGY

10 Market Watch

SOFTWARE & TECHNOLOGY

Big Data is Taking Rental and How Augmented Reality Solves Challenges on Connected Jobsites Construction to New Heights

20 New Products

56

72 Industry Update

BUSINESS & FLEET MANAGEMENT

82 Eye on Rental

The Unexpected Equipment Challenges Rental is Facing in 2021

62 SAFETY ZONE

3 Signs Your Trailer Needs to be Repaired

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54

56 www.ForConstructionPros.com/RENTAL

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CONTENTS

RentalWATCH Rental

Rental and Construction Market Updates Get all the latest information pertaining to the topics that matter most to your business.

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you get the same simple-to-navigate experience, only faster than ever before.

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Check out our Facebook page, follow us on Instagram, and join our Twitter feed. Leave a comment and catch up on the latest happenings in the world of equipment rental!

RENTAL/inventory features the industry’s most comprehensive guide to construction-related products and equipment. Visit ForConstructionPros. com/RENTAL and click on the New Equipment Directory for the most up-to-date list of what today’s leading manufacturers have to offer.

NEWS FEED EquipmentShare Receives $1.2 Billion Line of Credit from Capital One Bank The privately held company has developed a proprietary telematics-powered and cloud-based technology operating system called T3. www.ForConstructionPros.com/21648133

United Rentals Creates Learning Platform for Sales Development United Rentals has created an innovative learning platform to roll out sales training consistently throughout North America. www.ForConstructionPros.com/21627975

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9/10/21 4:23 PM

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EVERYBODY’S BUSINESS // B y

Alexis Sheprak

asheprak@ACBusinessMedia.com ™

Why the RENTAL COMMUNITY is

PRODUCT NEWS INSIGHT ■

■

www.ForConstructionPros.com/RENTAL Published by AC Business Media 201 N. Main Street, 5th Fl Fort Atkinson, WI 53538 (800) 538-5544 www.ACBusinessMedia.com

IMPORTANT

Publication Staff

reating this column, I decided to look up the definition of “community” in order to inspire creative thinking around the concept. One definition said: “A feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.”

If that doesn’t describe the equipment rental industry, I don’t know what does. As a relatively newer member to the rental club, I’ve realized how impactful this fellowship is to the industry at large.

From my experience, rental business owners seem to take pride in helping their fellow business owners.

For example, in various rental Facebook groups I’m in, it’s a constant stream of industry members asking questions and getting flooded with responses from their rental comrades.

So, to rental, community is important and its value is unparalleled.

That’s why I decided to create Rental Perspectives, our new monthly feature on page 46. Rental Perspectives focuses on the day-to-day lives and business insights of rental business owners and team members. It gives an inside look into the daily lives of your community, while allowing business owners the chance to share their insights and learn from others.

Senior Production Manager

Cindy Rusch

Art Director

Willard Kill

C

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Each person, and therefore each business, has a story. This gives those individuals a voice, to share the challenges solved, lessons learned, and insights developed. Everyone in this industry has value.

Speaking of community and value, this month is our ARA Show Issue, set to arrive in mailboxes ahead of the October show. With a different date and venue, this year’s show will be a little outside the norm. But the excitement to attend an in-person event again – and to connect with friends, equipment, technologies, and new colleagues – is top of mind for attendees.

As Dick Detmer says on page 82, “For all that’s different, the show will still be a great opportunity to connect with others in the industry and catch up with old friends.”

Through all the hardships and uncertainty of the last year, the people of the rental industry have remained determined and strong. The sense of community, the sense of “we’re all in this together,” has proved steadfast in the hearts of rental industry members.

I’m interested to know: What does community mean to you? How has the rental community benefited you? Shoot me an email at asheprak@ acbusinessmedia.com.

Stay strong, stay safe, and see you in Las Vegas!

Publisher

Sean Dunphy sdunphy@ACBusinessMedia.com

Editor

Alexis Sheprak asheprak@ACbusinessMedia.com

Columnist

Dick Detmer

Audience Development Manager Angela Franks

Advertising Sales (800) 538-5544 Kris Flitcroft

kflitcroft@ACBusinessMedia.com

Sean Dunphy

sdunphy@ACBusinessMedia.com

Nikki Lawson

nlawson@ACBusinessMedia.com

Megan Perleberg

mperleberg@ACBusinessMedia.com

Tadashi Soma

tsoma@ACBusinessMedia.com

www.ForConstructionPros.com Editor

Larry Stewart lstewart@ACBusinessMedia.com

Change of Address & Subscriptions — PO Box 3605, Northbrook, IL 60065-3605, Phone: (877) 201-3915 Fax: (847) 291-4816 • circ.rpn@omeda.com List Rental — Bart Piccirillo, Sr. Account Manager Infogroup Media Solutions Phone: (518) 339 4511, E-mail: bart.piccirillo@infogroup.com Reprints — Megan Perleberg, mperleberg@ACBusinessMedia.com

AC Business Media Chief Executive Officer Ron Spink Chief Financial Officer JoAnn Breuchel Chief Digital Officer Kris Heineman Chief Revenue Officer Amy Schwandt VP Audience Development Ronda Hughes Director, Demand Generation & Education Jim Bagan Director of Digital Operations & IT Nick Raether Group Content Director Jon Minnick Published and copyrighted 2021 by AC Business Media. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage or retrieval system, without written permission from the publisher.

SUBSCRIPTION POLICY: Individual subscriptions are available without charge in the U.S. to rental centers, equipment distributors, and other businesses with rental departments. To subscribe please visit www.ForConstructionPros.com. Publisher reserves the right to reject nonqualified subscribers.

One year subscriptions for nonqualified individuals: U.S. $35.00; Canada and Mexico $60.00; and $85.00 all other countries (payable in U.S. funds, drawn on U.S. bank). Single issues available (prepaid only) $10.00 each.

Rental (ISSN 2375-9925, Print | ISSN 2471-7657, online | USPS 686-370) is published eight times per year: January/February, March, April, May, June/July, August/September, October/November and December by AC Business Media, 201 N. Main Street, 5th Fl., Fort Atkinson, WI 53538. Periodicals postage paid at Fort Atkinson, WI and additional entry offices. POSTMASTER: Please send change of address to Rental, PO Box 3605, Northbrook, IL 60065-3605. Printed in the USA. Vol. 43, Issue 0, October/November 2021

www.ForConstructionPros.com/RENTAL

9/10/21 4:28 PM

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MARKET WATCH STUDY: HALF OF COMPANIES MISS CYBERSECURITY THREATS Businesses are missing cybersecurity threats to their own companies in a big way. The Ponemon Institute recently published a study showing nearly half of the 1,249 IT professionals surveyed say they have no way of identifying cybersecurity risks in the early stages. The study found that: • 53% of companies find it impossible or very difficult to prevent an insider attack when data is being aggregated, a key indicator of intent of an attack.

• Only 32% of companies say their organizations are very or highly effective in preventing the leakage of sensitive information.

• 15% of organizations state that no one has ultimate authority and responsibility for controlling and mitigating workforce risks.

• Nearly half of companies find it impossible or very difficult to prevent an insider attack at the earliest stages of the Insider Threat Kill Chain.

In observance of Insider Threat Awareness Month, cybersecurity company DTEX partnered with Ponemon to better understand the growing rate of risks, especially following major breaches like SolarWinds. Recent cybersecurity studies have shown a: • 450% increase in employees circumventing security controls to intentionally mask online activities.

• 230% increase in behaviors indicating an intent to steal data.

COVID-RELATED FREIGHT CONSTRAINTS, LABOR COSTS CONTINUE TO PUSH ENGINEERING AND CONSTRUCTION COSTS UPWARD The August 2021 headline IHS Markit PEG Engineering and Construction Cost Index decreased 1.6 index points from July to 76.9, though construction costs continue to rise, according to IHS Markit and the Procurement Executive Group (PEG).

For the ninth straight month, the materials and equipment sub-index remained above 50, indicating increasing prices, but the sub-index fell 4.9 points from last month to 78.7. The subcontractor labor index recorded 72.8, a 6.1 index point increase from the previous month, indicating a consensus for a quickening pace of labor costs increasing among respondents.

In August, all categories within the materials and equipment index increased individually for the eighth straight month, as well,

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The study showed that security threats typically follow a recurring pattern. What they refer to as an Insider Threat Kill Chain includes five steps present in most attacks: 1. Reconnaissance: When preparing for data theft, a malicious insider typically begins with research. This is where they locate the data that they would like to steal, test security controls, or, in the case of compromised credentials, where the insider will test the limits of the stolen credentials privilege.

2. Circumvention: Any attempts to bypass existing security controls provide an important indication that subsequent actions were intentional. Many organizations place too much reliance on the “locks on their doors,” however an insider typically has sufficient domain knowledge to know which doors are unlocked or simply has access to the key.

To read the rest, visit forconstructionpros.com/21648232.

though index levels have fallen further from peak levels experienced earlier in the year for most categories.

• The sub-index for electrical equipment fell from 72.2 in July 2021 to 66.7 in August 2021.

• The sub-index for transformers also fell from 72.2 in July to 70.0 in August.

• Costs of ocean freight from both Europe and Asia to the United States officially increased for a continuous calendar year, though the pace of price increases are slowing.

To read more, visit forconstructionpros.com/21627311.

www.ForConstructionPros.com/RENTAL

9/10/21 4:36 PM

SKID STEER PRICES UP 30% IN THE U.S. ACCORDING TO RITCHIE BROS. Ritchie Bros.’ August Market Trends Report continues to show growing prices across all its equipment indexes, with truck tractor prices up 31% in the U.S., while medium earthmoving and vocational trucks are up 27% and 26% respectively for the three months ending July 31, 2021.

Over the past decade Ritchie Bros. has seen multi terrain loader sales grow exponentially in comparison to its wheeled counterpart. In 2010 Ritchie sold roughly five times more skid steers (3,037 units) in the U.S. than multi terrain loaders (624 units). By 2020 that ratio had changed drastically, as the company sold approximately 2.5 times more multi terrain loaders (3,484) than skid steers (1,310). Interestingly, in Canada, while multi terrain loader sales have certainly grown, skid steer loaders have maintained their lead in terms of number of units sold.

“Medium earthmoving equipment like skid steer loaders and multi terrain loaders are performing particularly well this year,” said Doug Olive, senior vice president for pricing at

CONSTRUCTION ECONOMY GROWS IN AUGUST DESPITE LABOR, SUPPLY CHAIN CHALLENGES The business sector that includes construction, the services sector, saw a slight dip in its economic activity in August, but only because companies can’t find enough workers and materials are in short supply.

Anthony Nieves, chair of the Institute for Supply Management (ISM) Services Business Survey Committee, delivered the Services ISM Report on Business on Sept. 3, saying the services sector is experiencing growth at 61.7%, but is down slightly from its historic high at 64.1% in July.

“We’ve had some pull back, which was to be expected,” Nieves says. “We couldn’t maintain such a high rate ongoing, especially with the capacity constraints.”

The ISM Services PMI index is a set of economic

www.ForConstructionPros.com/RENTAL

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Ritchie Bros. “According to our recent skid steer index, prices for the small but versatile machines are up 30% in Canada and 27% in the United States.”

Doug Rusch, managing director of Rouse Sales, added, “The retail market for used compact-sized earthmoving

equipment, including skid steer loaders, has shown impressive strength this year, leading all other categories in price achievement. Retail values for compact-sized earthmoving equipment are up 11% since January and are now at the highest level we’ve seen in the last 5+ years.”

To read more, visit forconstructionpros.com/21615333.

indicators based off surveys of private-sector companies in the services sector, which includes construction. “(Survey) respondents are saying it’s just tough filling jobs out there,” he says. “We know there’s been a challenge with the availability of containers, trucks and drivers. There’s been port congestion; throw weather into the mix, and the fact that the output upstream in the supply chain is not up to speed as far as demand, both with staffing and materials.”

According to one survey respondent in the construction industry, “Material and labor shortages continue to hinder productivity. Price increases are ever-present and repetitive. Large, multinational manufacturers have had multiple price increases in the last three months.”

August was the 15th straight month of growth for the sector.

Prices paid by services organizations for materials and services increased in August, with the index registering 75.4%, 6.9% age points lower than July’s reading of 82.3%.

To read more, visit forconstructionpros.com/21648397.

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MARKET WATCH ARA FORECASTS 3.5 PERCENT INCREASE FOR RENTAL EQUIPMENT INDUSTRY The outlook for equipment rental revenue, comprised of the construction/industrial and general tool segments, has improved over the last quarter.

The updated second quarter forecast released by the American Rental Association (ARA) now calls for equipment rental revenue to exceed $47.8 billion in 2021, nearly a 3.5 percent increase over 2020 and greater than last quarter’s forecast that called for a 3.1 percent increase this year.

Overall, the ARA forecast calls for a 9.68 percent increase in revenue in 2022 to reach nearly $52.5 billion, surpassing the equipment rental industry’s previous peak revenue of nearly $51 billion in 2019. Growth is expected to be 3.9 percent in 2023, 2.4 percent in 2024, and 3.5 percent in 2025 to total $57.7 billion.

The revenue increases are fueled by the expected strong demand for construction and industrial equipment rental, particularly in 2022, when the segment’s revenues are expected to jump 11.9 percent to $38.9 billion, surpassing the record $37.7 billion in revenue set in 2019.

Also, with the likely passage of the Infrastructure Investment and Jobs Act of 2021 (IIJA) by the U.S. Congress, the future forecast for equipment rental revenue in 2022 and beyond could be even more robust.

“Once final passage occurs, we will have more specific analysis built into future forecasts, but at first glance, it looks like the IIJA could increase rental revenues by about $8 billion over the eight-year spending program the IIJA authorizes,” says John McClelland, ARA vice president for government affairs and chief economist.

“That would roughly amount to an increase in rental revenues for construction and industrial equipment of 7.8 percent over the current forecast. While we need details on how and when the money will be spent to provide a more complete forecast on the IIJA’s impact on the equipment and event rental industry, early analysis is quite positive,” McClelland says.

Scott Hazelton, director, economics and country risk, IHS Markit, says the timing of the infrastructure spending remains unclear, making it difficult to assess the rental forecast implications over time, but that the company, which provides data

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and analysis for the ARA Rentalytics forecasting service, expects to start incorporating the details into the next quarterly rental revenue forecast update.

For now, Hazelton says the outlook this quarter is more positive than the first quarter because the forecast for nonresidential construction has improved and the American Institute of Architects billings index has moved into positive territory.

“When that index indicates expansion for three consecutive months, there is a high likelihood that nonresidential construction will pick up 12 to 18 months later. While this only moves the nonresidential forecast from roughly flat to modest growth, it is enough to move rental equipment demand up,” Hazelton says.

In addition, he says some of the $350 billion in undesignated funds to state and municipal governments in the American Rescue Plan is expected to be used for construction projects, which also translates into more demand for equipment rental.

Perhaps the most interesting figures included in the forecast concern the outlook for investment. According to ARA Rentalytics, those in the construction and industrial segment are expected to increase investment this year by 48.1 percent to $7.2 billion and another 40 percent in 2022 to reach nearly $10.1 billion, surpassing the peak industry investment in equipment of $9.95 billion in 2019.

“Investment in new equipment dropped precipitously — 51 percent — in 2020 and is now expected to rebound by 48 percent in 2021 and 40 percent in 2022. This forecast is supported by our analysis of industry metrics that show increases in physical utilization, fleet age and fleet turnover,” McClelland says.

“These measures suggest that there has been defleeting and aging of the fleet during the pandemic as a reaction to the resulting economic downturn. With the economy now in recovery, demand for rental equipment is increasing. With physical utilization already high, rental companies much make significant investments in new fleet to meet that demand,” he says.

In addition, investment in general tool equipment is expected to increase by 19.5 percent this year to reach $3.31 billion and then grow another 22. 1 percent in 2022 to teach $4.04 billion.

To read more, visit forconstructionpros.com/21614961.

www.ForConstructionPros.com/RENTAL

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MARKET WATCH OSHA ISSUES UPDATED GUIDANCE TO PROTECT AT-RISK WORKERS FROM COVID-19 Updated guidance issued by the Occupational Safety and Health Administration is intended to help employers protect at-risk workers from the coronavirus.

Reflecting the latest developments in science and data, including the Centers for Disease Control and Prevention’s (CDC) updated COVID-19 guidance issued July 27, the updated guidance expands information on appropriate measures for protecting employees in higher-risk workplaces with mixed-vaccination status workers, particularly for industries where there is often prolonged close contact with other workers and/or non-workers.

OSHA’s latest guidance recommends that fully vaccinated workers in areas of substantial or high community transmission wear masks in order to protect unvaccinated workers. It also advises that fully vaccinated workers who have close contacts with people with COVID-19 wear masks for up to 14 days unless they have a negative coronavirus test at least three

CONSTRUCTION SPENDING UP ONLY SLIGHTLY IN JULY, BUT CLIMBS OVER 6% YEAR TO DATE The U.S. Census Bureau reports total construction spending edged up slightly (+0.3%) for July 2021 to an estimated seasonally adjusted annual rate of $1,568.8 billion, compared to June’s revised estimate of $1,563.4 billion. Longer term gains were more pronounced. Total spending saw a 6.2% increase during the first seven months of 2021 (to $883.2 billion) vs.

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to five days after contact.

“OSHA continues to emphasize vaccination as the optimal step to protect workers and encourages employers to engage with workers and their representatives to implement multilayered approaches to protect unvaccinated or otherwise at-risk workers from the coronavirus,” a statement from the U.S. Department of Labor noted.

OSHA will continue its enforcement efforts to ensure workers are protected from the coronavirus while on the job, including through the National Emphasis Program (NEP) on COVID. The agency launched the NEP on March 12, 2021, to focus on companies that put the largest number of workers at serious risk of contracting the coronavirus, and on employers that engage in retaliation against employees who complain about unsafe or unhealthful conditions or exercise other rights under the Occupational Safety and Health Act. A revision issued July 8 adjusted the targeted industries to those most at risk for COVID-19 exposure, while still including healthcare and non-healthcare sectors.

For more information, visit forconstructionpros. com/21614789.

the same period in 2020 and is 9% higher on a year-over-year basis.

Private construction spending, which makes up the bulk of the spending total, edged up just 0.3% to a seasonally adjusted annual rate of $1,231.0 billion vs. June’s $1,227.8 billion.

However, it retained a double-digit increase (+13.6%) over June 2020.

Residential construction inched up just 0.5% to $773.0 billion in July over the revised June estimate of $768.9 billion, yet is a healthy 27% above the same month in 2020. Single-family construction rose 0.9% for the month and a hearty 47.1% year over year, while new multifamily construction was flat in July 2021, but up 14.9% compared to the same month last year.

Nonresidential construction fell 0.2% in July 2021 to $458.0 billion and is down 3.6% from July 2020. Not surprisingly, the segments hardest hit on a year-over-year basis were office (-29.8%), educational (-19.6%) and amusement and recreation (-11.6%), all of which have struggled most to recover from the pandemic’s impacts.

For more information, visit forconstructionpros. com/21648077

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MARKET WATCH HOW TO OVERCOME CONSTRUCTION SUPPLY CHAIN CHALLENGES The way consumers purchase goods has changed over the last 18 months. Traditional methods are no longer an option.

Stocks at the manufacturers and wholesalers used to be plentiful. There were also no issues with the pipelines.

That was until the Coronavirus disease (COVID-19) hit early in 2020..

What we’ve been left with is those pipelines clogged up and congested, while broad materials are scarce across multiple industries. Because of the pandemic, factories closed for long periods of time.

A combination of that and Brexit has meant catching up has proven to be incredibly difficult during 2021 to the point that it has been estimated that construction won’t see a complete recovery back to pre-crisis 2019 levels until 2023.

Sticking with that theme of purchasing though, many businesses, and particularly buyers, in the construction and manufacturing industries will recognize how difficult it has been over the last eight months.

A good example of products that have been caught up in

the supply chain disruption is personal protective equipment (PPE). That shortage led to another issue -- price hikes, which are up 70% on what they were prior to the pandemic.

That equipment wasn’t alone. Numerous products have seen the same increase and forced many businesses with a decision to make on whether to purchase a product for an inflated price in big volumes, in the hope that it sells through before prices could fall again.

That issue is still ongoing now and has made purchasing incredibly difficult.

To forecast further ahead, especially with larger suppliers, companies are placing orders for the next year or 18 months, scheduling the products so they know when they’re going to receive them.

Doing so does mitigate the issue, but it certainly doesn’t solve it because there are still some products and materials that companies cannot get into their depots until Q1 or even Q2 of 2022.

As well as forecasting ahead, there are other steps that businesses can take now to ease the heavy burden of pressure being caused by this supply chain disruption.

To read the rest of the article, visit forconstructionpros. com/21627947.

MANUFACTURERS STRUGGLE TO MEET DEMAND; ECONOMIC ACTIVITY GROWS IN AUGUST Economic activity in the manufacturing sector grew in August, with the overall economy notching a 15th consecutive month of growth, say the nation’s supply executives in the latest Manufacturing ISM Report on Business.

The report was issued Sept. 1 by Timothy R. Fiore, chair of the Institute for Supply Management (ISM) Manufacturing Business Survey Committee. The Manufacturing PMI, or the Purchasing Managers’ Index, is a set of economic indicators based off surveys of private-sector companies.

“The August Manufacturing PMI registered 59.9%, an increase of a 0.4 percentage point from the July reading of 59.5%. This figure indicates expansion in the overall economy for the 15th month in a row after contraction in April 2020,” he says.

The New Orders Index registered 66.7%, increasing 1.8 percentage points from the July reading of 64.9%. The Production Index registered 60%, an increase of 1.6 percentage points compared to the July reading of 58.4%.

The Prices Index registered 79.4%, down 6.3 percentage points compared to the July figure of 85.7%; this is its first reading below 80% since December 2020 (77.6%).

To read the entire report, visit forconstructionpros.com/21648063.

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MARKET WATCH JOB CREATION A WINNER UNDER INFRASTRUCTURE PLAN, BUT WHO WILL DO THE WORK? According to a report by S&P global, the $1.2 trillion Infrastructure Investment & Jobs Act (IIJA) will create close to 1 million new jobs over the next decade. The analysis says that employment would be boosted by more than 880,000, with many middle-class jobs, including in construction, engineering and accounting.

If it becomes law, the bipartisan, Senate-approved infrastructure bill will also increase per capita personal income in 2030 by about $100 per person, or roughly 10.5%, according to the S&P study. With fatter paychecks and more jobs, households are projected to spend an additional $677 billion over the eight-year period.

Projects small and large are experiencing delays as the nation is short about a quarter-million workers. Add to that a pandemic, dramatic increases in the cost of supplies, and supply chain delays and you have an industry on shaky ground.

Associated Builders and Contractors predicts the shortage will grow to one million workers in two years.

“Contractors should think about labor and their relationship with technology differently,” Josh Weiss COO/ CDO, Hexagon Geosystems says. “Rather than focus on the labor they want and don’t have, focus on the available tools and how to use them to grow the productivity of existing talent. Technology optimizes workflows so less time-intensive work, or rework, is needed, increasing the capability of the existing workforce. In other words, technology is not killing

CONSTRUCTION SPENDING IS STABLE, NONRESIDENTIAL IS ‘MEANINGFULLY WORSE THAN IT APPEARS’ The total value of U.S. construction put in place in July crept up 0.3% on 0.5% growth in residential spending.

Nonresidential construction spending was nearly flat, up just 0.1% on growth in public projects, according to data published today by the U.S. Census Bureau. That 0.1% was nonresidential construction’s second monthly gain over the past six months.

Year-to-date, the construction industry would be suffering dramatically if not for the gobsmacking 25.3% growth in residential spending. By contrast, nonresidential spending has tumbled 7.5% compared to the first seven months of 2020. July spending was down in six of 16 nonresidential subcategories.

“The nonresidential construction spending numbers are

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jobs; it’s “skilling” jobs.

Technology allows companies to look at projects in a new way.”

In fact, McKinsey found that if construction productivity could at least catch up to the economy as a whole, the sector’s value would increase by an estimated $1.6 trillion — the equivalent to around half of the world’s annual infrastructure needs.

“Today the pandemic has created a significant shift for construction firms and tech adoption is the only way forward to embrace the ‘next normal,’” Ed Williams senior team lead at ProjectPro says. “To eliminate inefficient processes that plague the industry’s productivity caused by ineffective communication and inaccurate project data, going digital is the only way forward. By leveraging construction technology one can seize the incredible financial opportunities that 2022 will usher in, as cost savings can no longer be ignored.”

Until we can attract more people to the industry, we need to find ways to do more work with fewer resources. It might be time to investigate technology to help.

To read the full story, visit forconstructionpros. com/21627837.

meaningfully worse than they initially appear,” said Associated Builders and Contractors’ Chief Economist Anirban Basu.

“While the headline number suggests that nonresidential spending was effectively flat in July, the figure does not adjust for inflation. In real terms, the volume of construction services delivered by the nation’s nonresidential contractors declined in July.

“Higher materials prices and worsening skills shortages represent primary culprits,” said Basu. “Many project owners are delaying projects due to elevated construction service delivery costs. With COVID-19 continuing to wreak havoc on supply chains, materials prices and transportation costs are set to remain elevated well into 2022. The result is that the construction recovery is significantly slower than it would otherwise be, a fact reflected in the most recent reading from ABC’s Construction Backlog Indicator.”

To read more, visit forconstructionpros.com/21648167.

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9/10/21 4:36 PM

GROW YOUR REVENUE POTENTIAL WITH OUR EXPANDED LINEUP. Visit us at The ARA Show™ to see our new products.

BOOTH 133 | 1-800-888-9926 | TORO.COM/RENTAL

© 2021 The Toro Company

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new

PRODUCTS Milwaukee Tool M18 FUEL 1-1/8 in. SDS Plus Rotary Hammer Milwaukee Tool continues to innovate the cordless SDS Plus rotary hammer market with the second generation of their M18 FUEL 1-1/8 inch SDS Plus Rotary Hammer with ONE-KEY, delivering advanced performance and productivity on the jobsite. The M18 FUEL is one of the fastest drilling and hardest hitting hammers in its class, claiming over 20% faster drilling.

True to all M18 FUEL solutions, the M18 FUEL 1-1/8 in. SDS Plus Rotary Hammer with ONE KEY combines three exclusive innovations – the POWERSTATE Brushless Motor, REDLITHIUM Battery Pack, and REDLINK PLUS Intelligence. www.forconstructionpros.com/21614959

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Xylem Flygt Bibo Alpha Dewatering Pump The 8-kW Flygt Bibo reduces energy, wear and tear, and maintenance costs by bringing built-in intelligence to industrial dewatering.

Applying Decision Intelligence, it automatically adapts to its environment and only operates when needed. Operational wear and tear is reduced by minimizing instances of snoring and dry running. The compact and stable design also incorporates fewer components than traditional models. Two different running modes can be easily interchanged based on the application and operating environment.

Adaptive mode is typically used when there is a need to maintain a constant low water level in the sump. Level mode consists of start and stop pre-set levels controlled with a built-in pressure sensor. www.forconstructionpros.com/21614852

Pettibone AS1932E Scissor Lift The ANSI A92.20-compliant AS1932E electric scissor lift provides a reliable solution for safely working at height in indoor or outdoor applications.

• Maximum work height of 25.6 ft. and platform capacity of 510 lbs.

• Includes universal drive control box with motion alarm and LED screen • Features include 3-ft. platform extension with smooth foot pedal control, fold-in guard rails, and large scissor arms • Tilt sensor automatically stops operation if the tilt level exceeds 3° for front/back incline or decline or 1.5° for left to right tilting • Load-sensing system with pressure transducer ceases all functions if machine’s weight limit is exceeded www.forconstructionpros.com/21614954

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Little Beaver Mechanical Earth Drills Little Beaver’s Mechanical Earth Drills offer a safe and productive solution for one-man hole digging applications. Featuring a 360-rpm operating speed, the drills are faster and produce cleaner holes than similar competitive units, while the compact design allows access to areas unreachable by skid steer-mounted augers. Built to be reliable, powerful, and lightweight, the mechanical drills are ideal for a variety of industries, including rental centers, fence and sign installers, landscape and building contractors, and parks and recreation departments.

The Mechanical Earth Drill is available with either a 5.5- or 8-horsepower engine and is mounted on 8- or 10-inch semi-pneumatic tires, respectively. Both versions offer a small footprint for easy access in any area and can be used on lawns, golf course greens, and other delicate surfaces without causing damage. www.forconstructionpros.com/21615239

General Equipment Company 2350 Bor-Max Series Earth Augers General Equipment Company has added 10- and 12-inch-diameter sizes to its 2350 Bor-Max Series earth augers. These new sizes are designed for use with General Equipment Company’s two-man EPIC Series hole diggers, plus competitive products utilizing 1-inch diameter auger drive connections.

The Bor-Max Series earth augers feature an aggressive design, which combines cupped flighting with increased flighting pitch to produce cleaner holes with less spill back. Other benefits of this design include better soil penetration and less horsepower required to dig a hole. As a result, they are ideal for drilling through unconsolidated soil classifications, such as loams, sands, soft clays, and granular rubbles.

Constructed for maximum durability, the augers incorporate a heavy, steel-walled axle to withstand bending and torque loads. The blade extends past the flighting edge to minimize flighting wear and extend service life. Also, the blade and screw bit are both heat-treated for extended service. www.forconstructionpros.com/21627149

Magni TH U 5.8 Low-profile Telehandler Magni Telescopic Handlers debuted a new mining specific telehandler at MINExpo 2021. The TH U 5.8 low-profile fixed telehandler includes features tailor-made for mining environments.

Powered by a Deutz engine, the TH U 5.8 can safely lift to a height of 26 ft. and has a lifting capacity of up to 11,000 lbs. in an ultra-compact 17 ft. x 8 ft. frame. The standard hydrostatic transmission allows for precise movements and enhanced maneuverability. Designed for use on steep grades, the telehandler has a special braking system designed specifically for use in mines that complies with various safety regulations. A 50-ppm catalytic converter filters exhausts from the machines, making it safer to work with in enclosed spaces. www.forconstructionpros.com/21615443

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PRODUCTS

Hilti’s DD 250-CA Diamond Core Drill Hilti North America’s semi-autonomous core drilling solution, the DD 250-CA diamond core drill, paired with the Cut Assist Auto Feed unit, gives the operator an assisted experience by intuitively guiding the drill through the entire drilling process. The DD 250-CA diamond core drill leverages integrated technology to provide the operator guidance for proper drill setup, real-time drilling feedback, and valuable productivity data once the drilling is complete.

The smart tool has an unmatched range in its class for all applications including drilling penetrations for ducts, pipes, and cables, and drilling blind holes for setting anchors or post-installed rebar.

Hilti customers can leverage the DD AF-CA H auto feed unit to assist with the drilling process. With Hilti Cut Assist technology, the unit delivers greater operator safety, higher worker comfort, and less fatigue when coring drilling in difficult conditions. Intelligent features include automatic surface detection, tracking of drilling depth, water management, and hole starting and through-hole detection. Hilti customers with the DD 150-U diamond core drill can utilize the DD AF-CA L auto feed unit.

Danuser EP Auger System Danuser’s mounting system makes its EP Auger compatible for mini skid steers. The auger features a planetary gear drive that is up to 42% stronger than the competition, with greater torque for drilling through hard-compacted surfaces. Models range from 6 to 35 GPM and from 1,500 to 3,500 PSI, • The mount utilizes the same EP unit with the housing (no need to stock a special unit).

• Swings from a knuckle to allow left-to-right, forward-to-back leveling.

• Most vehicles with 72 in. or greater hinge pin height may use standard 4-ft. length augers. Hinge pin heights 71 in. or shorter require 3-ft. length augers, maximum.

Mounts are also available for front-end loaders, backhoes, excavators and other skid steer models. www.forconstructionpros.com/21627694

www.forconstructionpros.com/21627647

Flow-Rite Rough Terrain Watering Cart

The Husqvarna DM 200 is a tough and versatile D-handle drill motor optimized for handheld drilling of holes from 1 to 3 in. Delivering top-class drilling performance in both wet and dry applications. The uncomplicated and sturdy design, and all-around usability, makes it an ideal part of any craftsman’s toolkit as well as for rental purposes. The Husqvarna DM 200’s casing is made of sturdy impact-proof polyamide plastic with ball valve coupling for wet drilling, vacuum coupling for dry drilling, detachable front handle, wrenches, and user manual.

Engineered from the ground up for use in harsh environments, and tested in some of the toughest settings, the Rough Terrain Watering Cart from Flow-Rite is ready for demanding work conditions.

And now, users can easily transform Flow-Rite’s standard Portable Watering Cart into the rough terrain version. The 20-gallon Rough Terrain Watering Cart features thicker axles and 4-in. front casters, plus 10-in. rear wheels with metal hubs and solid rubber tires that never go flat.

All are designed to simplify crossing large cracks and stones, as well as going up and down steps. These components also comprise the Conversion Kit for the standard Flow-Rite cart, with all necessary hardware included.

www.forconstructionpros.com/21627838

www.forconstructionpros.com/21627970

Husqvarna DM 200 Handheld Core Drill

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www.ForConstructionPros.com/RENTAL

9/10/21 5:01 PM

COMPACT STUMPEX STUMP GRINDER ATTACHMENT

WATCH IT IN

ACTION

SAFE, POWERFUL, AND DURABLE Low maintenance costs, high production, and less clean-up make the STUMPEX excellent for stump grinding contractors in land clearing, tree care, and municipal applications.

Fraction of work time compared to conventional stumpers

Low RPM bit leads to easy clean-up and has no high speed flying debris for a safer work zone

No carbide tools to replace

Low maintenance and use on any species of wood

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FECON.COM 800 528 3113 9/10/21 5:01 PM

new

PRODUCTS KIOTI’s CX2510 HST Cab Compact Tractor KIOTI’s CX2510 HST cab compact tractor joins two other models in the popular CX Series the CX2510 and the CX2510 HST. The addition of the factory-installed full-size cab with air conditioning and heat, allows operators to perform tasks comfortably throughout the year.

• 24.5 KIOTI engine • Adjustable right side lift rod and top link for ease of use • Tilt steering, Illuminated dashboard, and adjustable premium suspension seat with dual armrests • Mid and rear PTO standard for this model www.forconstructionpros.com/21648243

Xtreme Technical Publications Portal Xtreme Manufacturing launched its new technical publication portal. Accessed via the company’s website in the ‘Service & Support’ section, the new online portal provides fast and easy access to the complete library of current and archived Xtreme Manufacturing operator manuals, parts and service manuals, bulletins, schematics, recommended spare parts lists, load charts, quick reference guides, and more.

The free-to-access portal is available 24/7 and does not require any log-in credentials.

Fully optimized, the portal can be accessed on mobile phones, tablets, and desktops.

New interactive manual functionality provides highly efficient automated searching of current and archived manuals to locate correct spare part numbers quickly. Service bulletins can be searched by serial number, making it easy to locate all associated service bulletins with a particular machine. All technical publications can also be downloaded from the portal in PDF format. www.forconstructionpros.com/21648252

WerkMaster’s RAIDER XL5 Mid-Sized Floor Grinder WerkMaster’s RAIDER XL5 is designed to maximize results and minimize the time you spend behind a machine.

Contractors can find up to 40% in labor savings on every job. The RAIDER XL5 is a compact and powerful edger, grinder, and polisher that is capable of getting to 1/8-in. of the wall.

JLG 670SJ Self-Leveling Boom Lift JLG Industries Inc., has released the JLG 670SJ self-leveling boom lift, which is now available in North America. Equipped with JLG’s exclusive and patented self-leveling technology, the 670SJ is engineered to automatically adapt to terrain on slopes up to 10 degrees in any direction, while driving with full functionality at a 67-foot platform height.

“Engineered with the world’s first fully integrated, self-leveling chassis, the 670SJ is a game-changer for the aerial equipment industry,” says Shashank Bhatia, vice president of engineering for MEWPS, JLG. “On the underside of the machine, you can see that it has four independent axles, each controlled by its own smart hydraulic cylinders. These enable each wheel to separately follow the contour of the terrain and stay in constant contact with the ground. This not only allows the machine to continuously and seamlessly self-level, but it does so without requiring operator inputs.” www.forconstructionpros.com/21710490

WerkMaster’s six counter-rotating heads make the XL5 an aggressive and powerful surface prep and polishing machine that is budget friendly. It is compact and easy enough to transport, but powerful enough for the commercial contractor. www.forconstructionpros. com/21648106

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www.ForConstructionPros.com/RENTAL

9/10/21 5:01 PM

THE POWER TO GENERATE REPEAT CUSTOMERS At Allmand, jobsite support equipment is all we do — and we do it best. Our portable generators are renowned in the rental business for withstanding jobsite abuse, being easy to service, providing consistent performance and offering industry-leading resale value.

Come see us at the ARA Show in booth #3217

MEET THE NEW MAXI-POWER™ 15XR™ Keep rental customers coming back with our newest premium 15 kW/15 kVA single-phase towable generator. A 100-gallon fuel tank gives it the highest runtime in its class. A CAT 1.5 Turbo engine with Marathon alternator makes it a rugged, reliable workhorse for powering job site trailers and work sheds, as well as special events. And its all steel construction with a durable powder coat finish stands up to any weather and keeps looking good year after year.

Rent the equipment that keeps your business in demand. ALLMAND. ABOVE ALL. Experience the best at allmand.com/rental-show © 2021 Allmand Brothers Inc. All rights reserved.

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A SUBSIDIARY OF

9/10/21 5:01 PM

ARA SHOW 2021 //

By Christine Hammes

Excitement Grows for the 2021 ARA Show With the last 18 months being anything but easy, the American Rental Association is making this year’s ARA Show a top priority. Christine Hammes, ARA, shares what attendees can expect at the show.

T

he ARA Show will be here before we know it, and while the environment around us continues to evolve, preparations remain in full swing. The stage is set for a momentous event in Las Vegas this October.

Rental store attendee registrations continue to grow, and there are currently more than 600 exhibiting companies. A couple hundred of these exhibitors are offering Show-Only Specials that attendees will only find in Las Vegas. There will be various firsttime exhibiting companies making their debut, as well as long-time companies who are

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launching new products and offering deals only available for show attendees.

New for 2021 will be outside exhibit space showcasing equipment in action. Also new this year will be the virtual 5K for the ARA Foundation.

Make sure to sign up and wear your shirt on the show floor on Tuesday to show your support! The ARA’s Booth Chase, with gamification offered through the mobile app, is also new for 2021. Participants will be eligible for the chance to win $2,500.

The ARA will also have two booths in 2021, with a location on level one in the construction department, and the other on level two featuring the event segment. Both booths will feature ARA’s member benefits, like RentalU, HR and

workforce resources, networking opportunities, state and local associations, Young Professionals Network, the Women in Rental group, risk management and safety, legal assistance, and more!

On top of the new attractions, attendees can expect the same quality of education, networking, and fun as year’s past. You don’t want to miss the full day of education sessions on Sunday, followed by the Keynote Session with Carey Lohrenz, the first female F-14 Tomcat Fighter Pilot in the U.S. Navy, on Monday morning to kick off the opening of the show floor.

Additional lively networking events include: the Young Professionals Network Reception on Sunday evening, Regional Receptions and the ARAPAC Reception on Monday evening, followed by the Women in Rental Breakfast on Tuesday morning, and ARA’s

www.ForConstructionPros.com/RENTAL

9/10/21 4:47 PM

Christine Hammes Vice President, Association Services, American Rental Association (ARA)

www.ForConstructionPros.com/RENTAL

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At Mi-T-M, we pride ourselves on building mighty, damn good equipment and, we’ve been doing it for 50 years. When you purchase equipment with the Mi-T-M name on it, you are buying dependable equipment that is designed, built, and tested by good people. In 1971 the first Mi-T-M pressure washer was built by owner and founder, AJ Spiegel in Peosta, Iowa which is still home to M C orporati on -Ti Mi-T-M today.

M www.mitm.com 800-553-9053

Made in

USA

with Globally Sourced Components

71

21

Years of Customer Dedication

19

Oktoberfest… Las Vegas Style! on Tuesday evening.

October may not have been everyone’s initial choice when it comes to the timing of the show, but with the demand for products, coupled with some of the current supply chain issues, it really is an ideal time to place orders and get future orders in the pipeline for 2022.

The show provides a great opportunity to comparison shop and explore different supplier options for the future.

The next time the ARA Show will be held is in Orlando in February 2023, so it’s critical to meet with suppliers now!

Where else can you be exposed to hundreds of vendors and thousands of current and prospective rental customers all in one place?!

The last 18 months have been unpredictable, and it’s understandable that some questions around protocols remain. The health and safety of our members is a top priority. The show will be abiding by all health practices required by Clark County and the State of Nevada, which currently require the wearing of face masks in all indoor, public spaces.

While this news may not be ideal, we feel it’s a minor inconvenience to be able to gather in-person as a rental community. The ARA will continue to monitor the situation and work closely with our partners to execute a Clean, Safe, and Essential show for the rental industry.

As we head to Las Vegas for the first time since 2013, I am very optimistic. The forecast for the rental industry is bright with revenue projected to grow nearly 10 percent in 2022, and the resilience of the rental community remains strong.

The ARA Show is the largest support group the rental industry has to offer, so you truly can’t afford to miss this opportunity to reconnect with your peers this October!

We’ll see you in Vegas!

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Air Compressors | Portable Generators Air Compressor/Generator Combinations Air Compressor/Generator/Welder Combinations Cold and Hot Water Pressure Washers | Wet/Dry Vacuums Jobsite Boxes | Portable Heaters | Water Pumps Water Treatment Systems

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ARA SHOW 2021

By Alexis Sheprak

FOCUSING ON THE at The 2021 ARA Show FUTURE

A

s we all know, the last 18 months or so have dramatically changed our lives. From the way we work to the way we communicate, things have been altered in ways we couldn’t have imagined.

The American Rental Association (ARA) has stood by rental businesses and team members throughout these challenging times, providing new resources, guidelines, and programs—like the Clean. Safe. Essential. Program—in order to offer leadership and support.

And one of their largest offerings, The ARA Show, has been a consistent beacon of community and hope throughout the rental industry. This year’s show will ‘Focus on the Future’ with a return to Las Vegas and a new venue, The Las Vegas Convention Center and Resorts World. And with a focus on reconnection, the show will deliver value through education, networking, and connecting buyers and sellers of equipment,

ANA

The SmartLoad technology from ANA automatically optimizes the load on any AIRMAN generator 40KVA 400KVA for maximum operating efficiency and reliability.

The SmartLoad system monitors electrical loads off the generator and automatically engages if the load is 30 percent or less. The SmartLoad system adds a 40 percent load to the generator (75 percent max) and will instantaneously shut off when a load inrush is detected or 75 percent load has exceeded. One of our hottest products is the SmartLoad fully automatic load bank system, which helps customers maintain power reliability, reduce maintenance, and prevents wet stacking.

BOOTH #3007

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services, and supplies.

While the show looks slightly different than years past, it will still be an in-person event that delivers relevant value for the world we’re living in.

In a statement last June, Tony Conant, ARA CEO, said, “We understand that there are concerns about what the future holds. While rental stores explore new operational techniques and providing a safe environment for their customers and staff, they need information and resources. This is why The ARA Show is so valuable. It’s where attendees will find opportunities to expand their businesses, focus on learning new ways of conducting business, and come together as a community.”

Here is what you can expect from some of the exhibitors at this year’s Rental Show.

Ammann America

Ammann America is the North American subsidiary of Swiss manufacturer Ammann – a sixth-generation, family-owned business with core expertise in roadbuilding and transportation infrastructure. Visit the Ammann booth, and you’ll get a feel for the breadth and depth of our product range including compaction equipment extending from light rammers to heavier, ride-on rollers. On display will be the ATR 68 P Rammer for heavy compaction, the APF 15/50 Forward Vibratory Plate Compactor, the APR 30/60 Reversible Vibratory Plate Compactor, and the ARR 15/75 Trench Roller. Ammann America is also looking for new dealers, so stop by the booth to learn more about partnering opportunities.

BOOTH #5156

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9/10/21 4:55 PM

Dick Detmer (Detmer Consulting Inc.)

Billy Goat

Billy Goat, a brand of Briggs & Stratton, has expanded the Hurricane portfolio with the Hurricane P2000 StandOn Blower.

The compact version boasts footactuated dual discharge, low-fatigue, and high productivity cleanup on turf or hard surfaces. Like the full-size Hurricane X3000 and Z3000, the P2000 features a patented Dual Deflector Air Flow System and undercut discharge that is manually adjustable on both the left and right for directing the twin air columns at the best angle for the most efficient cleaning. At 3,500 cfm, this compact unit makes quick work of any clean-up challenge. A convenient foot pedal on the operator platform allows quick switching of air output from the left to the right side when turning and the unit easily fits through a 36” gate.

Detmer Consulting was founded in 1988 by Dick Detmer and provides advice for rental companies.

Consultant Dick Detmer has over 40 years of rental industry experience and has worked with over 1,000 rental companies providing advice on almost all rental subjects.

The company provides expert training, motivation and retention strategies, marketing recommendations, growth strategies, operation management, and other advice. Major services include consulting, on-site employee training, and the book, “A Practical Guide to Working in an Equipment Rental Business – 8th Edition.” He’s also an esteemed columnist for Rental.

BOOTH #7422

BOOTH #6523

Doosan Infracore North America Ditch Witch

To help contractors and renters improve the efficiency of their trenching projects, Ditch Witch has introduced the updated C24X walk-behind trencher.

Originally designed to maximize performance and ROI on a variety of trenching jobs, the C24X maintains the same efficient design as the other CX-series Ditch Witch trenchers but with an enhanced engine to improve performance and simplify maintenance. The C24X boasts a 24-hp Honda engine that is now fuel-injected to improve performance and reduce maintenance frequency. Aside from the engine improvements, the C24X offers the ability to create a trench depth of 36 inches and a width of 6 inches. The C24X also maintains the Ditch Witch exclusive CX track system. Designed to improve traction while keeping a compact footprint, the right track is longer to keep more track on the ground, while the shorter left track keeps the C16X easily maneuverable.

Doosan Infracore North America will display two mini excavators ideally suited for rental customers during the 2021 ARA annual trade show and convention. The Doosan DX62R-3 mini excavator allows operators to work in confined areas without sacrificing performance due to its reduced tail swing of just 4.9 inches. The Doosan DX85R-3 mini excavator has excellent slew performance, making it an ideal machine for working on slopes.

BOOTH #633

BOOTH #811

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ARA SHOW 2021

DPL Telematics

The portable AssetView series is the smallest battery powered GPS tracking solution for wireless monitoring of any asset to improve logistics, manage inventory, and curb theft. The innovative, selfcontained GPS tracking solution installs in seconds, requires no external power, and can last years on “off the shelf ” batteries. Its proprietary Adaptive Tracking delivers long battery life while actively alerting on curfew violation, movement, or geofence breach as well as allowing the user to switch to “Recovery Mode” over the air.

BOOTH #1135

Fecon

Fecon will feature the FMX36 Bull Hog Mulcher at The ARA Rental Show. With a 36-inch cutting width and 18 carbide tools, this stout mulcher is ideal for excavators in the 5- to 15-ton class. Fully adjustable hydraulics to match the flow of the excavator allow this proven design to mulch standing or felled materials, enhancing the utility of the excavator. In addition to excavators, the versatile FMX36 also mounts to backhoes and sidearm booms, extending its utility for rental houses.

BOOTH #2613

Doosan Portable Power

Doosan Portable Power will be exhibiting Doosan Evolution Series air compressors, which the company released in spring 2021, at booth 309 in the South Hall. The Evolution Series includes a model designed for the rental industry, the C185WDO-T4F, which produces up to 185 cfm at 100 psi.

The C185 contains the latest Doosan engine with advanced Tier 4 Final technology and a new, upgraded fuel system designed specifically for reliable operation on dusty jobsites.

BOOTH #309

Felling Trailers

Felling Trailers released an enhanced fender design for their ground-level loading EZ-Tilt trailers. The new EZ-Tilt fender design offers a similar profile to Felling’s drop deck equipment trailer fenders, opening from the top to allow clearance for the wheels when the trailer is lowered to the loading position. The mechanism for lifting the top of the fender is the wheels/tires themselves. As the axles (rotating torsion axles) rotate, lowering the tilt bed to the ground, the wheels/tires push up against the top of the fender, lifting it and providing the needed clearance.

The main body of the fender is constructed out of a heavy gauge material to maintain the structural integrity throughout the trailer’s life.

BOOTH #601

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www.ForConstructionPros.com/RENTAL

9/10/21 4:55 PM

CONQUERING CHALLENGES. POWERED BY INNOVATION. Big or small, Doosan® equipment is engineered to tackle the most challenging work. Durable components stand up to tough conditions, and convenient service checkpoints help maximize productivity.

Check out Doosan equipment at the 2021 ARA Show.

Booth 633, South Hall, Construction Section Learn more at NA.DOOSANEQUIPMENT.COM/ARA Doosan® and the Doosan logo are registered trademarks of Doosan Corp. in the United States and various other countries around the world. ©2021 Doosan Infracore North America, LLC. All rights reserved.

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9/10/21 4:55 PM

ARA SHOW 2021 General Pipe Cleaners

The new Gen-Eye X-POD Plus sewer camera system from General Pipe Cleaners now includes the Gen-Pack battery adapter, Wi-Fi transmitter, and an on-screen distance counter as standard equipment to boost productivity and profitability.

Depending on battery type and settings, the built-in Gen-Pack battery adapter lets you operate the camera system for up to 12 hours in remote locations with limited access to power. X-POD Plus makes sharing inspections easy.

The built-in Wi-Fi transmitter lets the renter view and record work on a cellphone or tablet.

BOOTH #7221

Hatz Diesel

Generac Mobile

Generac Mobile is unveiling new mobile energy technology solutions at The ARA Show 2021. Visitors will have the chance to meet the team and demo our products aimed at helping to power a smarter world. Generac’s new products are designed to withstand the rigors of rental yards and jobsites in the most extreme environments.

The company’s innovative solutions help professionals optimize operations with mobile light, power, water, and heat solutions for safer worksites and streamline workflow – enabling maximized efficiency and profit.

Generac’s new products are designed with the operator in mind, with features that deliver ease of operation, efficiency, and enhanced safety on the job. Generac strives to provide ultimate value, low total cost of ownership and a faster return on investment.

Hatz Diesel’s new flywheel integrated permanent magnet generator (fiPMG) engine is an exciting new product that’s gaining a great deal of attention with customers worldwide. The fiPMG is a unique concept that combines the Hatz E1 technology, the world-first electronically controlled single cylinder diesel engine, with a PMG generator installed where one would normally find the engine flywheel. This combination results in a much lighter and more compact generator package, which can operate at variable speeds, based on load, and is available in both AC and DC at multiple voltages. The result, then, is the perfect solution for battery charging and hybrid applications.

BOOTH # 1137

Genie

Genie will showcase new scissor and boom lifts models as well as its latest telehandler. Additionally, experts will be on hand to explain how rental companies can monitor and manage their fleets using Genie Lift Connect telematics. Three models of GTH telehandlers, including the new GTH-1056, feature side-mounted, DEF-free engines for easy maintenance and a low total cost of ownership. The S-60 J telescopic boom lift with a jib is ideal for nearly any work-at-height job and combines performance and BOOTH #1401 productivity with less maintenance and a low total cost of ownership.

The S-60 XC (Xtra Capacity) boom and the articulating Z-45 FE fuel-electric hybrid model also will be featured.

Representing Genie’s scissor lift lineup will be the new Genie micro scissors, which feature E-Drive and boast long run times, low maintenance, and realworld performance.

BOOTH #507

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InTempo Software

InTempo Software will be doing a “Spin to Win” Roulette Giveaway for a $100 VISA gift card and focusing on two products: ■ The Rental Editor’s Choice Award winning new and improved InTempo Mobile Link. The new InTempo Mobile Link application lets users check equipment in and out; complete condition reports; attach damage photos; create quotes and reservations; capture electronic signatures; and manage their fleet on the go. Everything a user does in the Mobile Link application is visible in at the rental counter in real time.

■ A new payments integration (Curbstone) for InTempo Enterprise. Users can process credit card, debit card, and ACH payments online, over the phone, and at their rental counter. Curbstone offers support for all rental transactions and business processes, including recurring payments, cardon-file payments, cycle billing, and cash customers.

BOOTH #4127

LGMG North America

LGMG North America has added to their telescopic boom lift line with the new T72J, a high capacity, large platform, rough terrain boom lift. The T72J has a platform height of 72 feet with a working height of 78 feet, a horizontal outreach of 57 feet, and a 661pound unrestricted and 992-pound restricted platform dual-capacity.

It can accommodate three operators with the maximum load.

The new threedoor design on the platform provides ease of entrance as well as convenience in material handling for the users.

BOOTH #4639

Logimove

Logimove will be showcasing the world’s first equipment rental app with AI and guided damage detection for over 1,000 categories of equipment. This solution is proven to improve damage detection and collection by over 200 percent. Logimove will also display a full dispatch solution built for equipment rental. You’re able to dispatch field workers, internal and external trucking, along with orders and maintenance tasks. All this data is captured in a customized dashboard and can easily integrate with your rental software as well as telematics platforms. As this is our first time exhibiting at ARA, we will be giving a free 30-day pilot to the first 10 companies who sign up with any of our apps and modules.

BOOTH #4656

Manitou

The MC 25-4 and MC30-4 compact rough terrain forklifts create a bridge between the indoor industrial-style and true roughterrain forklifts in both size and performance. They feature high ground clearance (from 11.8 inches) and a panoramic glass roof for full visibility. They also offer the ability to switch from fourwheel to two-wheel drive on the dashboard for any application.

The units, which are capable of travel speeds up to 15.2 mph, are available with two motors on the front wheels or four on the front and rear wheels. They feature low fuel consumption (0.92 gph), low noise (79 dB), and reduced preventative maintenance.

BOOTH #3417

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ARA SHOW 2021 Pettibone

Orion Software

Orion Software is announcing the launch of its shopping cart and Portal mobile app to complement its frontend web portal. The web portal can be setup in a few hours without any complex web development or server configuration. It can replace an entire website, process new reservations, provide visibility on equipment rented by project, and allow customers to manage their returns and repairs.

The mobile app can be downloaded by customers to keep track of their rental contracts including real-time notifications and update of the delivery drivers or technicians on a map.

Customers can also view their accounts to pay their invoices online.

BOOTH #7200

Pettibone’s Traverse T1056X telehandler is the first 10,000-pound-capacity Traverse model it its X-Series lineup. Traverse is, what the company says, the industry’s only new telehandler product line with a traversing boom carriage with the capability to move loads by traveling horizontally. The T1056X comes standard with X-Command, a new Pettibone telematics program that offers real-time access to machine data, thereby saving time, money, and hassle for rental centers and maintenance technicians. Data and reports can be accessed with the online X-Command dashboard on a computer or mobile device. The platform allows for quick remote diagnosis, potentially eliminating the need for certain field service calls.

BOOTH #2301

Point of Rental

The ARA Show isn’t the only reason to visit Las Vegas this October.

This year, Point of Rental is holding events surrounding the show.

There’s a pre-show reception on Sunday, October 17, brought to you by Rouse Analytics and free for all ARA Show attendees. On Thursday after the show, Point of Rental will hold their annual training. This will be your best chance for in-person software training until 2022. For $225, you get to spend the day with their software experts – they’ll provide breakfast, lunch, and a snack, as well as a full day of training.

BOOTH #2717* (SUBJECT TO CHANGE)

Quipli

Quipli is a U.S.-based maker of advanced software that lets independent rental companies accept customer orders and receive payments online, as well as gain unprecedented control over rental inventories, scheduling, and much more. Quipli’s online rental platform embeds directly into your existing website (or builds it entirely from scratch) enabling your customers to complete the rental transaction online. Features include an SEO-optimized website, virtual shopping cart, checkout functionality, robust payment gateway, electronic signature collection, proof-of-insurance upload capability, password-protected customer account management access, automated email confirmations, and a light-weight rental management system to run your entire rental business with Quipli.

BOOTH #8007

©2

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With a rugged build and unique versatility that’ll have renters on your lot early and often for just about any task imaginable, our innovative family of stand-on skid steers are engineered with the purpose of making your ROI second to none.

See them in person at ARA Booth #811.

SK600

SK800

SK1050

SK1550

SK3000

©2021 The Charles Machine Works, Inc.

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ARA SHOW 2021 SmartEquip

SmartEquip will be offering software demos of their equipment lifecycle management and e-commerce solutions. Rental fleets aiming to streamline their part orders, service, and administrative process will learn how SmartEquip Procurement’s single login platform BI_Rental_Half_Std_Working_2021.psd @ 100% BOSS is fleet. The SmartEquip Network provides technicians access to their part suppliers and(Once supportagain materials theyIndustries need for their paving the saving way in40+ multi-function , RGB/8) * processes, increasing equipment uptime. For equipment includes 600+ supplier brands, minutes on administrative rental businesses focusing on growing their parts business online, SmartEquip e-Commerce Store is a white-label web shop solution that increases both efficiency and customer loyalty. Scan your badge for demos, raffle prizes, and special show pricing. BOOTH #271

Skyjack

Skyjack will exhibit its recently launched SJ20 vertical mast lift, new 40- and 60-foot booms, and its SJ3013 micro scissor. The SJ20 is a low-maintenance machine that has an all-new closed multistage cylinder mast design. The 40- and 60-foot booms use engines below 25 hp to deliver the same on-site job performance as higherpowered units. The newest models improve ROI for rental companies through benefits like significantly less sensor and emission regulation components, reduced fuel usage, no downtime related to after treatment components, and no expensive DOC or DPF maintenance or replacement.

With a 19-foot working height, quiet and swift electric drive, and low floor load ratings, the SJ3013 micro scissor is designed to easily access tight spaces and fits on most standard elevators.

BOOTH #1213

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d oot e

r s

ove its n age,

DPF

Stellar Industries

The Stellar TMAX 16K Aluminum Service Body is the newest addition to the innovative TMAX Aluminum Series. The TMAX 16K is designed for use with 4,000-pound cranes and smaller. The service body meets the unique needs of rental equipment, municipalities, and other applications requiring a precise lifting range.

Stellar’s Light-Duty Mechanic Cranes are equipped with Stellar Crane Dynamics Technology to control, power, and monitor the telescopic crane. BOOTH # 5349

Snorkel

Shown for the first time since its preview in March 2020, Snorkel is bringing its 2100SJ “Mega Boom” to The ARA Show. Displayed in the Bronze Lot outdoor area, the Snorkel 2100SJ will extend its impressive 210foot reach above the show. Boasting 115 feet of forward reach and a 30-foot jib boom, the Snorkel 2100SJ sets a new standard in selfpropelled telescopic boom lifts. Benefitting from fivesteering modes, including new lateral steer which enables the lift to be driven side-to-side along a building with the wheels in a 90° position, the Snorkel 2100SJ is able to navigate confined spaces with an 8-foot, 6 inch inside turning radius with the axles extended. It also has multiple patentpending design features, including a secondary control pendant in the platform so that the operator can face the direction of travel for precise positioning at height.

For more information, please visit our web site:

BOOTH #OT101

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ARA SHOW 2021 Sullair

Sullair will showcase its Perkins portable diesel air compressor line at The ARA Show 2021. Sullair offers a comprehensive line of Tier 4 Final Perkins-powered ‘small air’ machines, including the 185, 375H, 400HH, and 425H. The 185 Series machine – powered by a Tier 4 Final emissions compliant Perkins 404F-E22T engine – delivers 185 cfm at 100 psig, and the Sullair 375 Series Perkins family – including the 375H, 400HH, and 425H machines – is powered by a Tier 4 Final compliant 1204F-E44 four-cylinder engine rated at 122 horsepower.

The machines are designed with reliability, durability, and performance in mind—the three pillars driving the quality of all Sullair compressors since the company’s founding.

BOOTH #749

Sycor Americas

Sycor.Rental, the Microsoft-based ERP system tailored to equipment rental, now features a self-service Customer Portal. The Sycor.

Rental Customer Portal gives your customers 24/7 self-service capabilities to view rental orders, rental stock, download delivery notes and invoices, as well as log-off, extend, or shorten their rentals – all on their own, without having to call your back office or sales team. Benefit from more time for your internal resources, increased transparency, and improved customer satisfaction with the Sycor.

Rental Customer Portal.

BOOTH #4824

Thermal Intelligence

BASECAMP is a smart 3-in-1 heater, light tower, and generator. It delivers market-leading efficiency as a flameless heater, provides a 360° LED lighting package, and 27kW of available power. With 2,500-hour service intervals and 24/7 remote monitoring and control, your job has never been easier! Traditional industrial heaters create massive project risks. BASECAMP solves these problems giving you safe, cost-efficient, and reliable equipment you can trust.

Now you can take full control of your temporary heating program. The integrated SmartTalk IoT system continuously monitors all engine codes, inputs, and deliverables, searching for any inconsistency that could lead to an eventual failure and notifying you before there is.

BOOTH #5047

Texada Software

To help customers who struggle with daily planning and forecasting jobs, Texada will be introducing the Dashboard Calendar at the ARA Show. With the power of Calendar, users have a birds-eye view of what is happening across their business, bringing their schedule to life. Due dates for reservations, deliveries, pickups, service calls, and contracts are all made visible, giving users the ability to organize what tasks are ahead.

The Calendar can be used on a desktop or be presented in full-screen mode in the rental shop, acting as a digital version of the physical whiteboard. The Calendar makes it easy for managers to understand the workload for the day/week, track live progress, and view details about any transactions taking place. The Calendar feature is set to release on Texada’s rental platform in Q4 of 2021.

BOOTH #741

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YOU ASKED. WE DELIVERED. THE REFORGED GENIE® GTH™-1056 TELEHANDLER

LEARN MORE AT GENIELIFT.COM © 2021 Terex Corporation, Terex, Genie and Quality By Design are trademarks of Terex Corporation or its subsidiaries.

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ARA SHOW 2021 Trackunit

Trackunit will demonstrate its mixed fleet connectivity capabilities with the Kin and Raw devices, supported by its SaaS (Software as a Service) IoT network and applications platform. This connectivity solution puts equipment monitoring and tracking in the hands of customers via the platform, benefitting them through sophisticated data management and insights into their fleet. Trackunit provides site operators, rental companies, and OEMs the capability to tap into the extensive Raw network to track non-powered equipment fitted with Kin devices, from anywhere in the world and not just on site.

BOOTH # NOT YET CONFIRMED

The Toro Company

Built on the same frame as the popular MB TX 2500 Tracked Mud Buggy, the new Toro Swivel Mud Buggy features a redesigned tub that enables it to swivel 180 degrees, allowing users to dump materials anywhere between the 180-degree angle.

For enhanced durability, the Swivel Mud Buggy also offers a thicker 3/8-inch polyethylene tub material.

With the increased thickness of the tub, users can tackle more jobs with confidence and ease, regardless of the material being transported, including sand, rock, mulch or even cement. In addition to the swivel feature and the redesigned tub, the swivel switch travels with the right-hand control handle, allowing operators to safely and efficiently operate the machine while simultaneously swiveling the tub.

BOOTH #133

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Vanguard

Visitors to the 2021 ARA Show can expect to see the new Vanguard 400 EFI/ETC horizontal shaft commercial gasoline engine on display at the Vanguard booth.

The new engine is the latest addition to the Vanguard single-cylinder product lineup.

The electronic fuel injection (EFI) system provides better fuel efficiency, improved overall performance and quick load acceptance, and offers easy all-weather choke-less starting. Visitors will also be able to see examples of the Vanguard Commercial LithiumIon Battery Pack, which is the only fully integrated, complete battery solution on the market today, with the 3.8kWh, 5kWh, and 10kWh packs, as well as the Vanguard 160, 200, and 400 single-cylinder horizontal shaft commercial gasoline engines

Vermeer

The Vermeer ATX530 compact articulated loader comes with a 25-horsepower Kubota D1305 diesel engine and an impressive telescopic boom that extends 21.6 inches for loading materials to a dump height of 108.3 inches at hinge pin height. It has a rated operating capacity (straight) of 933 pounds*, while having a standard weight of 2,711 pounds with rear weights and without attachments. This lift-capacity-to-weight ratio allows contractors to use a lighter machine, while still being able to carry heavy materials on the jobsite.

BOOTH #1611

*Operating capacities show the rear counterweights installed and rated for a bucket application at 50% of the tipping load per 1SO 14397.

BOOTH #6723

WE’VE TURNED THE WORLD OF PoRTABLE COMPRESSORS

The Sullair Mid-Range Series features two units that can cover the jobs of up to 9 different compressors.

These master-of-all-trades machines bring unmatched versatility to the jobsite to save you time, energy and money.

MANAGING YOUR FLEET JUST GOT A WHOLE LOT SIMPLER.

3 COUNTLESS PRESSURE & FLOW COMBINATIONS 3 TIER 4 FINAL CAT AND PERKINS ENGINE OPTIONS 3 ELECTRONIC SPIRAL VALVE TECHNOLOGY — A SULLAIR EXCLUSIVE

UPSIDE DOWN LEARN MORE AT UpsidedownCompressors.com

© 2021 Sullair, LLC. All rights reserved.

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ARA SHOW 2021 Volvo Construction Equipment

The future is now when it comes to electric equipment, and you’ll get to see it up close at The ARA Show. Volvo CE will have their ECR25 Electric excavator and L25 Electric wheel loader in their booth. These compact machines have zero exhaust emissions and, compared with their diesel counterparts, significantly lower noise levels, reduced energy costs, improved efficiency, and fewer maintenance requirements. This makes the ECR25 and L25 ideal for rental applications.

Renters can test out an electric machine, and the cleaner, quieter electric excavator or wheel loader could give them an advantage on jobs with sustainability targets or noise regulations.

Users get all of these benefits without sacrificing performance — the electric ECR25 and L25 have comparable performance levels to their conventional diesel equivalents.

BOOTH #1241

Werk-Brau

Wacker Neuson

Wacker Neuson’s newest LED light tower, the LTV4L, is powered by a Kohler engine and features four long-lasting 300-watt LED lights that provide excellent coverage for diverse applications. The life expectancy of the LED lamps is up to 50,000 hours and, with the 145-gallon fuel tank, users can expect up to 187 hours of run time (lights only). The LTV4L provides instant on/off operation with no time needed to warm up or cool down. The compact-body design and vertical mast enable 18 units to fit on a 48-foot flatbed trailer or 20 units on a 53-foot trailer. The foldable tongue minimizes the machine footprint for shipping and rental yard storage.

BOOTH #933

Zoomlion

Werk-Brau’s compact productivity package, which includes a heavyduty excavator bucket, a main pin hydraulic thumb, and D-lock coupler, will be featured in the Komatsu America booth at ARA. This unique combination provides greater versatility and production for excavators from 5,000 to 25,000 pounds, allowing users to dig into virgin soil, move rocks, logs, debris, demolish structures, clear pipelines, and more. A quick coupled D-lock coupler makes switching between attachments quick, safe, and reliable. With standard bucket sizes from 10- to 42-inches, there is a compact productivity package for all compact excavator models and sizes.

Zoomlion will showcase a range of aerial products and technologies at the ARA Show 2021, booth 4839. The electric-powered scissor lifts are among the first to provide environmental-friendly applications, with the ZS3246DC-Li and ZS4045DC-Li powered by maintenance-free and faster charging Li-ion batteries. The lightweight ZS1530DC is perfect for low-level indoor construction, and the efficient ZS1930DC features front-wheel drive and break. The Zoomlion ZT68J, a telescopic boom lift, provides fast lift speed and versatile accessibility. Visit the booth to see this innovative equipment and register to win a prize.

BOOTH #1815

BOOTH #4389

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MAKE A

STATEMENT. Your Customers Are Counting On Quality.

Vanguard® Delivers. Every Single Time.

vanguardpower.com/single-advantage Come see us at the ARA Show in booth #6723

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When your business is equipment rental, customers need total trust that your products won’t stop until the job gets done. Because your success depends on it, power your fleet with Vanguard. Our single-cylinder gas engines are superior to competing engines where it counts. They not only perform better and are more reliable, they’re proven to reduce maintenance costs and keep equipment on the jobsite longer.

That’s what makes Vanguard your single advantage. © 2021 Briggs & Stratton. All rights reserved.

9/10/21 4:56 PM

VALUE TESTIMONIAL Advertisement

TAKEUCHI’S TB257FR HYDRAULIC EXCAVATOR:

INDUSTRY-LEADING POWER AND VERSATILITY FOR THE EQUIPMENT RENTAL MARKET

T

akeuchi’s TB257FR hydraulic excavator, the newest excavator in the FR (Full Rotation) series, checks all of the boxes important to equipment rental dealers and their customers – it’s durable, versatile, powerful and easy to use. The machine’s unique side-to-side (STS) boom configuration sets it apart from the competition. The TB257FR also offers simplified maintenance and excellent serviceability, unmatched visibility and easy maneuverability, helping operators maintain optimum performance and efficiency on any jobsite.

Strength + Durability With an operating weight of 12,675 lbs. (canopy model) and 12,930 lbs. (cab model), the TB257FR is designed to be a powerful, reliable jobsite workhorse. This machine features a one-piece, heavy-duty, steel-reinforced boom and has a standard long arm with a maximum dig depth of 12 feet 9.3 inches. The TB257FR is also equipped with an impressive bucket breakout force of 10,431 lbs. and a maximum arm digging force of 5,190 lbs. The machine’s forward-tilting cabin and wide-opening service hoods provide exceptional access for daily maintenance checks and service.

Versatility + Productivity Designed for maximum jobsite versatility, the machine’s STS boom configuration combined with its minimal tail swing allow for superior visibility and maneuverability when working in confined spaces, such as road and bridge construction or work within town. The TB257FR offers three working modes —Standard, ECO and High Altitude — allowing operators to choose the mode best suited for the job at hand. Additionally, this machine’s engine is Tier4-Final compliant and provides 32 percent more engine output than its predecessor.

Takeuchi Fleet Management The TB257FR hydraulic excavator comes standard with Takeuchi Fleet Management (TFM) for two years at no additional cost. TFM provides valuable information about the machine’s health, run time and location, helping rental dealers control costs, minimize downtime, perform remote diagnostics and schedule maintenance.

Contact your local Takeuchi dealer today and learn more about the difference the TB257FR can make for you and your customers.

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RENTAL PERSPECTIVES //

By Alexis Sheprak

RENTAL BUSINESS Aims to EXCEED EXPECTATIONS

In this first edition of Rental Perspectives, Rental Editor Alexis Sheprak speaks with Patrick Peruchietti, owner of The Rental Branch in St. Joseph, Michigan.

W

hen I set out to create Rental Perspectives, I had no idea what the journey would look like. All I knew was I had an idea that I was passionate about and a job that would allow

me to chase it.

I started reaching out to companies in my area and got some timid emails in return, questioning the feature and wondering if it was a real opportunity or something else.

With only a couple confirmations, I was stumped. So, I started testing the waters in other areas of Michigan – even

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branching out to places like Ohio and Florida – before a cheerful email arrived in my inbox.

It read, “Thank you for reaching out. I would be interested in this opportunity!” and it was signed by Patrick Peruchietti, owner of The Rental Branch in St. Joseph, Michigan, three hours away from my homestead. I emailed him back less than an hour later, and that was that.

The first Rental Perspectives was born.

What I would learn throughout the experience of emailing Pat was how kind, thoughtful, and genuine he is. He

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BOOTH #1413

HERE FOR ANY JOB. ANYTIME. Starting with the highest quality of equipment, KATO’s CL35 is built to handle the toughest projects and the most rugged terrain. KATO’s versatile CL35 Compact Track Loader, meets the needs of any job-site. The CL35 features an operating weight of 7,800 lbs. and is easily trailered to your next jobsite. The CL35 also features a comfortable cabin and responsive pilot controls for a superior operator experience. Additionally, KATO’s US-based distributor, Compact Excavator Sales, is a family-owned business that puts customers first.

Knowledgeable product experts are always standing by to assist with any service or maintenance issues that arise and our streamlined parts distribution minimizes downtime, keeping projects on schedule. Call today to find out how KATO’s superior service can help you achieve your goals.

COMPACT EXCAVATOR SALES, LLC

800.538.1447 / www.KATOCES.com

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RENTAL PERSPECTIVES

was ready for anything I threw at him, quick to lend a hand and supply an answer. And that honesty and compassion for others shined through in his answers when I asked him about his business. A business that he didn’t start, but acquired a few years ago and helped turn it into what it is today.

The Rental Branch was started in 1996 by brothers, Mike and Kelly Branch. While the Branches had had a

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lot of success with the company, they started to feel that after 20 years, it was time for something new. Luckily, after a 30-year career in banking, Peruchietti was feeling the same way. He started looking for a new opportunity, wanting to purchase an existing business.

The Rental Branch fell into his lap in 2015 from a post on social media, and he was able to utilize his prior experience to take a chance.

“As we started the due diligence for the opportunity, the commercial lending experience was useful to fully analyze the financial statements and the 30 years of managing people was a big asset,” Peruchietti says. “The area that was completely new was the equipment, and that learning curve continues to this day!”

And the rest, they say, is history.

Today, the Rental Branch rents everything from small lawn-andgarden tools to large earthmoving equipment. They’ve even gotten into the decorative concrete space. So, what has Peruchietti learned along the way?

Let’s find out.

Q. What does a typical workday look like for you? Run us through your day.

A: Every day is different. Our mornings are usually busiest with customers renting equipment or bringing equipment back from the

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previous day. Actually, Mondays and Fridays are busiest since our rental policy on Saturdays is whatever the customers pick-up on Saturday is due back Monday morning for a one-day rent.

If the sun is shining and/or it’s not raining, our days are filled with phone calls and walk-ins inquiring into the availability of equipment.

We have informal meetings as needed throughout the day and week, and we are all communicating what needs to be done throughout the day to make sure we’re all on the same page.

Q. What’s the most important tool, technology, or development that helps you run your business?

A: It’s a little out of the ordinary, but it’s how we treat our customers!

We can have the best, fanciest equipment or the most state-of-the-art systems there are, but if we don’t focus on the customer, we are in BIG trouble. And having equipment that is available and reliable also helps!

Q. What do you wish you knew when you first started?

A: Just how expensive it is to add new equipment to your inventory/fleet.

Q. What aspects of the rental industry do you enjoy most, and why?

A: Working with customers, and trying to meet and, if we can, exceed their expectations. It really comes down to developing relationships with our customers and vendors.

In building a strong relationship with our customers, we can better withstand the unfortunate times when our equipment breaks down. And our vendors can be our biggest allies in getting parts we need to keep our equipment running, especially these last two years.

Q. What has been your biggest challenge as a business owner so far?

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A: It ties into what I wish I knew when I first started and how expensive it is to add equipment. But the biggest challenge I’ve found is knowing when to upgrade our inventory, either by replacing it or adding to the fleet.

The Rental Branch

St. Joseph, Michigan | TheRentalBranch.com

Q. What’s the best piece of advice you’ve ever been given?

A: Do the right thing and do it right the first time! Take care of your staff and your customers, and everything else will fall into place.

Q. What three words would you use to describe the current state of the rental industry?

A: Thriving, exciting, and fulfilling.

Owner: Patrick Peruchietti Hobbies: Golf, Western Michigan University athletics, sports nut, loves to travel.

Q. Do you have any advice for someone looking to get into the rental equipment business?

A: This is an excellent industry! Be SHIPPING SUPPLY SPECIALISTS prepared to invest your ALL IN THE FAMILY time and HUGE SELECTION – OVER 38,500 ITEMS efforts into building your business and your success – however, you define success.

Also, a good/ great mechanic will make your life much, much easier, as will an engaged staff that shares your level ORDER BY 6 PM FOR of customer SAME DAY SHIPPING service. We are fortunate to have both!

π

COMPLETE CATALOG

1-800-295-5510

OCTOBER/NOVEMBER 2021

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SOFTWARE & TECHNOLOGY //

By Kyle Clements

ADD ONLINE RENTING

Why you Need to

to your Business

NaMaKuKi @ adobe.stock.com

Why you need to add online renting to your business – and how to lay a strong foundation for achieving rental e-commerce success

R

enters come in many flavors. As such, not all want to interact with you in the exact same way. Some want to do business by phone. Others want to deal face-to-face.

However, convenience-oriented customers are increasingly showing a preference for making equipment rental arrangements on the internet. Their desire is to use a computer, tablet, or smartphone to digitally select the rental equipment they need and then fill out the necessary forms, submit required documents, and tender payment—all electronically.

This should come as no surprise, since the number one way that prospective renters discover enterprises like yours in the first place is through Google and other Internet search platforms, according to a report presented at ARA RentalTech 2020. Another source (ahem, Rental) calculates that as many as 97 percent of consumers now go online to locate suppliers of the goods they seek and, further, that as many as 80 percent of them expect to be able to view

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products online before making a transaction decision.

If you yourself own an Internet-connected device, then you very likely already know what online shopping and e-commerce are about. But in case you’ve been living as a castaway on a deserted island for the past 25 years and are just now making your way back to civilization, here’s what’s changed: Consumers are now able to fully patronize businesses without stepping foot inside a physical store, showroom, or sales office. Thanks to technology, today’s consumers never have to leave the comfort of their home to browse the aisles, compare prices and quality, make reservations, and pay the bill.

Indeed, one of the biggest reasons why you should add online/e-commerce renting as a complement to your traditional way of doing business is that consumers love and expect it. A second major reason is that your competitors are adopting it and, with it, positioning themselves to leave you in the dust.

The top five equipment rental companies have seen the

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SOFTWARE & TECHNOLOGY issues associated with them, such as the assessment and collection of fees for lateness and damage.

Do This Ahead of Cutting the Ribbon

writing on the wall and, consequently, now offer online/e-commerce renting in concert with an array of associated cyber-services. United Rentals, for example, reported recently that its digital accounts were multiplying at double the rate of the traditional type (United Rentals Q2 Investor Presentation). Then there’s Home Depot, another company with a massive online rental presence. Its customers can now use the Internet to rent equipment and electronically arrange for pickup from any of the chain’s 1,300 stores in the U.S. and Canada.

Quality of the User Experience is Key You can join the market leaders and make the move to online/e-commerce equipment rentals relatively easily, provided you already use computers to help you operate your business (if not, you’ll need to start from scratch, but, fortunately, going from zero to automated is a simple and straightforward process these days).

Success with online/e-commerce renting hinges first and foremost on your ability to offer your customers a quality experience every time they pay a virtual visit to your business. It starts with your website. It needs to be fully modern in appearance, easy to navigate, and delightfully functional, regardless of whether the visit is conducted using a desktop computer or

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a pocket-sized mobile device.

Also, your website needs to be optimized for search so that consumers using Google, Bing, Yahoo, and other services will be able to find you when they go looking online for rental equipment.

Additionally, you’ll need to install a rental platform on your computer – ideally one that’s cloud-based that provides: ■ A virtual shopping cart ■ Plenty of checkout functionality ■ A robust payment gateway ■ Electronic signature collection ■ Proof-of-insurance upload capability ■ Customer access to orders via a password-protected portal ■ Automated email confirmations, reminders, and other notifications ■ Integration with your backend system to manage and approve incoming online orders Recognize that rental e-commerce is unlike pure e-commerce (like Amazon), and as such, is more challenging to conduct. For example, while returns are a fact of life for both rental and pure e-commerce businesses, only in the case of the former is every transaction supposed to end with a return. That’s why you need to use an e-commerce system expressly designed for the equipment rental field — otherwise, you’ll struggle to deal with returns and the unique

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However, before you stage a grand opening of your online/e-commerce operation, you should verify that users can look forward to a quality experience. Do this by putting yourself in the shoes of a first-time visitor. You need to experience your site through their eyes and emotions.

A good way to begin is to have each member of your leadership team go online and visit your website. Have them test drive it. Afterward, debrief them by asking what they thought about the experience. What did they love about it? What did they find frustrating?

Use your leadership team’s feedback to modify your site accordingly. Once you’ve sanded off the rough edges, invite members of your family and trusted friends to try out the site and rent something from it. Ask them for their reaction to the experience or what they wish could have been better about it. Ask if they would have preferred to

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visit your store or office in person, and if so, why.

After analyzing their inputs and further modifying your site, visit the online/e-commerce site of a company in an adjacent rental industry. For example, run through renting a car from Hertz or Avis. Take note of how your experience there compares to the experience that awaits customers at your own site. Adjust your site further if doing so would improve the way your customers can interact with your brand online.

Finally, collect user stories about different rental experiences. Gather these from conversations you have with peers, colleagues, customers, and even random strangers you encounter while walking the dog or grabbing a coffee.

This will help you detect opportunities that might serve your digital customers in new or improved ways.

E-Commerce: The Smart Play If you utilize computer technology to monitor your inventories, keep track of reservations, and manage your books, then there’s no reason not to level-up your game by taking fuller advantage of your system’s

capabilities—one of which is online/e-commerce renting.

By making online/ e-commerce renting a focus, you can increase your potential for success as measured by number of customers, size of revenues, and—most important—profitability.

Online rental transactions represent one more tool in your arsenal for serving your customers. Consumers now shop online for practically everything, and practically everything can be acquired online. Shouldn’t those who patronize your enterprise be able to do business with you the way they prefer?

The answer is a resounding yes.

Kyle Clements Founder and CEO Quipli

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SOFTWARE & TECHNOLOGY //

By Korry Kobel

How AUGMENTED REALITY SOLVES CHALLENGES on Connected Jobsites

I

n today’s world, we’re inundated with information and notifications all the time. At work, the flood of questions, instructions, and data is just as constant. And everyone in the construction industry is feeling the impact as modern jobsites present a new set of challenges related to interpreting machine data, improving worker productivity, and increasing equipment utilization — but new technologies like augmented reality can help.

What is augmented reality? It’s a digital solution that can streamline jobsite operations. It enables users to determine the right equipment for the job, can improve machine service, and enhance operator knowledge and productivity. With these capabilities, this technology can alleviate some of

■ Rental companies can use accessory visualization to be confident that they’re ordering the right accessories to fit the models they carry without referencing a parts manual to verify fit.

the most common challenges in the construction industry today.

CHALLENGE #1 – SIMPLIFYING THE DATA

Data overload. It’s what happens when there’s so much data available that you don’t even know where to start to find the answers you need. With so much data at our fingertips, it’s become increasingly difficult to access the right information at the right time.

Using an augmented reality app, you can get on-demand, digital access to information specific to a machine or your work area without ever leaving the jobsite.

For example: ■ Operators can scan decals and read them in their native language.

CHALLENGE #2 – RECRUITING THE NEXT GENERATION

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Using an augmented reality app downloaded to your mobile device, you can get ondemand, digital access to information specific to a machine or your work area without ever leaving the jobsite.

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Service technicians in the construction industry have a valued and desirable skillset. However, studies indicate future generations have little desire to enter the field. In fact, 64 percent of Millennials said they wouldn’t consider working in construction, even if you paid them $100,000 or more. As many construction workers are at or near retirement age, recruiting the next generation of workers seems like a daunting task.

However, emerging technologies like augmented reality have the capability to attract younger workers (you know, those people who are more accustomed to using technology in their daily lives) to the construction industry. Using technology to assist newer workers with formerly cumbersome tasks can also be a benefit for technology-driven Millennials and Generation Z or even those turning to constructions as career change options.

Augmented reality can also help drive efficiencies when workforce numbers are limited. For example, having access to service information

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without needing to reference a manual or make a call streamlines a technician’s job. This enables them to fix issues more quickly and move on to the next task.

contracts. Augmented reality can help rental businesses drive efficiencies while addressing the need for more workers and more utilization.

Korry Kobel Director of Engineering JLG Industries

CHALLENGE #3 – RAISING UTILIZATION RATES & ROI

The most important factor to the success of a rental company is equipment utilization. The more days a piece of equipment remains in the field working for a customer, the more money it brings in for the business.

Keeping machines in use means making sure operators have the tools they need to operate machines safely.

Using augmented reality, operators can scan a machine’s control panel and double-check control functions, translated into their native language.

Operators can also scan decals and see translations of the decals to make certain they are following safety protocols.

Incorrect equipment specification and delivery can also impact a machine’s utilization. When equipment is too large or too small for the worksite space, or when it cannot reach the required heights for the work, the productivity of the end-user is affected and the utilization rate of the machine drops, which negatively impacts the rental company’s bottom line.

Thus, having a suite of augmented reality tools that can confirm the size and fit of both equipment and accessories before they’re delivered helps lower total cost of ownership.

The U.S. Chamber of Commerce says the construction industry is well-positioned to recover postCOVID-19. Knowing this, rental and construction companies should prepare themselves for future

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BUSINESS & FLEET MANAGEMENT //

By Dennis Howard

The UNEXPECTED

EQUIPMENT CHALLENGES

Rental is Facing in 2021

Here are three ways 2021 has tested the rental industry, and what we can do about it.

T

ake a moment to remember where you were in March 2020 when the pandemic took hold in the U.S. I vividly remember arriving at CONEXPOCON in Las Vegas, well aware of COVID-19, but not yet recognizing the

magnitude of its impact. Just days later, I left CONEXPO with a very different feeling and outlook for the weeks, months, and year ahead.

Now that this year is quickly coming to a close, I think it’s safe to say that 2021 will be remembered as

another unique year. Perhaps not as profound as the pandemic-focused 2020, but this year is one that has been marked by challenges even industry veterans have never seen — myself included.

While tough times make it easy to look through the lens of pessimism, remember this: with challenge comes opportunity. Here are three primary ways 2021 has tested the rental and construction industries, and what we can do about it.

1. New Equipment Availability

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There is perhaps no hotter topic right now than new equipment availability—actually, the lack thereof.

The combination of supply chain disruptions, labor challenges, high steel prices, electronic component shortages, high demand, and a slow rebound from 2020 are all contributing to it being extremely tough to get new machines.

Gone are the days when you could go to an equipment dealership and buy a machine off the lot. Inventory is low while wait times are at historic highs. According to the June FCP article, “Manufacturers Report Longest Supplier Lead Time Since 1987,” lead times are the highest they’ve been in nearly 35 years.

This current equipment availability scenario is a great opportunity for companies to strengthen relationships with equipment dealer partners.

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BUSINESS & FLEET MANAGEMENT

THE OPPORTUNITY:

THE ACTION:

This current equipment availability scenario certainly is a problem, but it is a great opportunity for companies to strengthen relationships with equipment dealer partners.

■ Look down the road and decide what machines must be added to your fleet ■ Research various options in case the first choice is not a possibility

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■ Have discussions with trusted salespeople ■ Open the lines of communication to give them the green light to make recommendations early

2. Used Equipment Availability Not surprisingly given the market demand, the availability challenges have trickled down into the used equipment market, too. When it comes to dealer used equipment fleets, RDO and other dealers I have spoken to are light on used machines for sale. Auctions are also seeing low numbers of machines.

“We are seeing a tight supply environment caused by low inventory levels and continued supply chain issues hampering OEMs production levels,” said Kari Taylor, chief revenue officer, Ritchie Bros.

That equipment scarcity has affected equipment pricing.

According to Ritchie Bros., retail values for used equipment have been rising over the course of the summer, with pricing raising 5 percent in the last 90 days and 8 percent since January. In fact, retail values are rapidly approaching levels not seen

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To ensure you have the equipment you need, have discussions with trusted salespeople and open the lines of communication.

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since early 2019.

The Ritchie Bros. Monthly Market Trends Report shows price increases in all major categories in 2021. That includes a 30 percent price increase for skid steer loaders, and the July report showed a 30 percent price increase for truck tractors. Aerial equipment and earthmoving equipment also saw big price jumps in the previous three months.

a reputable used equipment professional ■ Assess value both with or without repair investments ■ Hire an appraiser to find out orderly liquidation value.

3. Labor Availability The labor shortage is a very real problem and, if you can believe it, there are even more challenges companies are now facing when looking to hire and retain talent.

THE OPPORTUNITY:

While this is a challenge for buyers in the market for pre-owned machines, the opportunity here really is for sellers. For those looking to move used machines, it is a seller’s market.

THE ACTION:

To ensure you get the maximum value from used machines, read my article from April called, “Best Practices for Getting the Greatest Value When Selling Used Equipment,” which shares several tips and best practices when selling used equipment.

The key tip is to find out what equipment is worth, and there are a few ways to do that: ■ Review recent auction results ■ Have machines inspected by

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BUSINESS & FLEET MANAGEMENT

RDO Equipment

pressing on rental businesses, construction companies, and equipment dealers. We are no longer just competing against the perceptions of the industry; companies are now competing against employers across multiple industries that are trying to hire from the same pool more than ever.

While hiring new people is always the first thought when we talk about the labor shortage, it is equally important to keep great team members.

Several industries are now finding it extremely difficult to hire and retain talent; hospitality and service are two in particular. This is further

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THE OPPORTUNITY:

Our industry continues to work toward a solution to this challenge. The

Associated Equipment Distributors (AED) is one of the larger dealer organizations with an active focus on workforce development. My colleague, Marshall Anderson, who has worked in the industry with RDO for 20 years, is an AED board member and passionate about this topic. I asked him for his thoughts on the biggest opportunity to attract and retain workers. Without hesitation, Marshall said, “Tell our story.”

That is a statement I agree with 100 percent. We, as a united team in the rental equipment and construction industries, have an opportunity to showcase the industry and appeal to jobseekers in new ways.

One of the “benefits” to us that came out of the pandemic was construction being classified as

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an essential business. The layoffs, furloughs, and other tough realities other industries faced did not hit the construction industry as hard. In fact, many companies found themselves busier than ever and workers secure in their jobs.

Furthermore, Marshall noted that many people do not truly realize all the opportunities that exist in the industry.

“If you want to work with your hands, we have something for you.

Want to manage a team? You can do that. No interest in working in an office? No problem,” he stated. “Getting into the industry opens so many doors and opportunities for different careers.

Dealers, contractors, everyone allied to this industry needs to make sure jobseekers know all that.”

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THE ACTION:

3 Takeaways for 2021

While hiring new people is always the first thought when we talk about the labor shortage, it is equally important to keep great team members. You first step is to retain: ■ People are the most valuable assets in a company ■ Acknowledge the value of people ■ Take good care of people The second step is to attract. Do your part to tell the story of the good pay, job security, and wide variety of careers that come with this industry: ■ Shout it from the rooftops ■ Share on company social media channels ■ Get out to career fairs ■ Always be showcasing the industry

There are three key things to know in 2021 and to take away as we start looking at 2022: ■ Know what equipment you need and what your options are if the first choice isn’t available ■ Know what your equipment is worth ■ Know what people are worth Keep these three areas top of mind and be proactive to overcome the unexpected challenges 2021 threw our way.

Dennis Howard Vice President RDO Equipment

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SAFETY ZONE //

By Felling Trailers

3 SIGNS YOUR TRAILER NEEDS TO BE REPAIRED A trailer in need of repair can be dangerous for you, your business, and those on the road with you. It’s a good idea to know the signs that your trailer needs repair before it’s too late.

O

wning a trailer comes with plenty of benefits, whether you use it for work to haul your equipment to and from jobsites or for renting out to your customers. While trailers are great when you need them, they also require regular maintenance and occasional repairs. Without the proper maintenance, you may end up dealing with a costly trailer repair.

Know When to get Your Trailer Serviced A trailer in need of repair can be dangerous for you and those on the road with you. It’s a good idea to know the signs that your trailer needs repair before it’s too late. Let’s take a look at some of the indicators for when your trailer needs to be repaired and some of the most common repairs you could end up dealing with.

HARD TO STOP

When it becomes difficult to stop your trailer, it’s time to check your braking system and axles for repair needs. If you suspect the brakes aren’t working or would just like to check them for some preventative maintenance, it’s a relatively easy task. First, lift the trailer up on jack stands. Then, whether they’re electric or hydraulic brakes, pull the breakaway and try to spin the wheels. The wheels should be locked up. If the wheels can turn, then further diagnosis would be necessary.

If the trailer is air brake equipped, it’s common to hear an audible air leak within a braking system, but any issues you notice stopping the trailer need to be taken seriously. If you are still struggling to get your trailer to stop, it could also be a sign of a bent axle or another needed repair. Depending on how the trailer is acting, you may need to take off one of the tires to further investigate and discover the issue.

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SAFETY ZONE

FAULTY LIGHTING

Just about every trailer comes equipped with lights and wiring, and sometimes it needs to be repaired. If the lights are flickering or not working, this can be a significant safety issue. You may be dealing with something as simple as a blown fuse, a loose connection, or, something as severe as faulty wiring or electrical shorts.

TIRE FAILURE

Tire maintenance is undoubtedly the most critical safety component on a vehicle. Where the rubber meets the road affects traction, handling, steering, stability, and braking.

Because of this, a sudden tire failure can have serious consequences, especially if it occurs at highway speeds.

Many tires today are capable of going thousands of miles or more — provided they are properly installed, maintained, and inspected regularly. With proper care, tire maintenance, and “normal” use, most tires will go the distance without a problem. But sometimes tires fail.

When the trailer starts to pull your vehicle to one side or another, you might have a tire issue. Before each tow, you should check your trailer’s tire pressure and inspect it for wear. During the inspection, you might notice a crack or bulge in one of the tires. If this is the case, it’s time to get your trailer tires checked out and changed before you end up stranded on the side of the road.

Also, trailer tires may be worn out even though they have plenty of treads left. This is because trailer tires have to carry a lot of weight all the time, even when not in use. It’s actually better for the tire to be rolling down the road than to be idle because during use, the tire releases lubricants that are beneficial to tire life. So, using the trailer tires often also helps prevent flat spots from developing.

But to do that requires proper maintenance. For starters, it is recommended to carry a tire pressure gauge in your tow vehicle.

Secondly, pay attention to these key terms: Underinflation: Check your tire’s sidewall for recommended PSI (Max Permissible Inflation Pressure). If tire pressure is lower than recommended PSI, take note of the difference between measured pressure and correct pressure, then add the missing pounds of air pressure to each tire that is

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underinflated.

Overloaded: Check tire placard, know your capacities, and on the tire face is listed the Load Range as C, D, E, G, etc.

The Load Range tells you what the weight capacity of your tire(s) is. Surpassing this specified load limit can result in tire failure.

Potholes and other Road Hazards: Hazards on the road can impact the internal structure of the tire and be the cause of a blowout in months to follow.

Weather Checking: If a trailer sits stationary and is exposed to the environment for extended periods of time like weeks, months, etc., the tire’s surface can start to crack. This typically occurs on the sidewalls or at the base of the tread grooves causing weather checking or ozone cracking. If this is observed, then it’s time to start looking into replacing the tires.

Lack of Maintenance: i.e. all of the above The most common trailer repairs you will encounter will have to do with your tires, but beyond that, there are other common wear parts that will need to be repaired or replaced, such as: ■ Hub replacement ■ Bent axles ■ Repacking bearing ■ Wiring/lighting repair Anytime your trailer isn’t towing normal, you want to diagnose the problem. Sometimes, it’s as simple as inspecting the trailer and finding the issue. But you should always complete a pre-trip walk around before each use.

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SAFETY ZONE Can you put regular car tires on a trailer? Why? No, regular car tires cannot be put in a trailer. This can be dangerous. Tire tread on car tires is different than the tread designed for trailers, which can cause irregular wear on the tire and will blow.

Load ratings are also carefully chosen for car or truck tires and completely differ from trailer tires.

Passenger Vehicle Tire Diagram

What is a “load range” on a trailer tire?

Felling Trailers

6 Common Trailer Tire Questions Felling Trailers’ parts and service team field a lot of questions on parts and trailer repairs each day, with the most popular being about trailer tires. Here are the five most common trailer tire questions and the answers from Fellings’ Trailer Tires Parts & Service experts.

How long do trailer tires last?

Felling Trailers

Trailer tires can last three to four years or 10,000 to 12,000 miles. The tire life may vary depending on the tire’s quality, the type of roads and terrain it travels on, and the load weight that is being carried.

The load range is the load capacity of the trailer tire. A tire’s load range is located on the sidewall of the tire. The load range is rated with a single letter, such as B, C, D, etc. If you have two tires of the same size, but one with a load range of B and D, the D range tire will have a higher weight capacity. Keep in mind that going to a higher capacity tire does not increase the capacity of the trailer.

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Ligh

design, it is designated to carry more load than a P or LT tire. Tread patterns between the two are also specific to their applications. STs have an equal volume of air space, and LT tires are sometimes used on larger trailers due to their stiff sidewalls. As a rule of thumb though, you want to stick with ST trailer tires for your trailer. That’s what they are made for.

Do you need to balance your trailer tires?

No, balancing your trailer tires is not Light Truck Tire Diagram

necessary. Trailer tires are meant to support a load! You are more likely to feel an imbalance in your vehicle than a trailer. Trailer tires are designed to support the load that is carrying, not providing a smooth ride.

How do you prevent dry rot on trailer tires?

Dry rot happens when the tires sit in the sun over a long period of time. Covering your tires should prevent major dry rot issues. UV exposure and oxygen are the two major degradation factors for tires.

Felling Trailers

What is the difference between a passenger tire (P) vs. a trailer tire (ST)?

ST stands for “special trailer tire.” P or LT stands for “passenger” or “light truck” tire. Because of an ST tire’s heavier

This article and its sidebar were adapted and edited from the original versions, “Tire Maintenance and Avoiding Tire Blow-Out,” “3 Signs Your Trailer Needs Repair,” and “5 Common Trailer Tire Questions” on the Felling Trailer website with permission from the company. The piece was written by the team at Felling Trailers and edited by Alexis Sheprak for Rental.

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SAFETY ZONE //

5 TIPS to Prevent Injury WHEN LOADING Construction EQUIPMENT ON A TRAILER Trailers are simple pieces of equipment, but there are potential dangers if you aren’t using your head

E

veryone says it: use common sense. The problem is while we all know we should, not everyone pays attention to it, and some aren’t aware of what common sense even means. Common sense is another term for common knowledge, but if you haven’t been introduced to a particular situation, you may not know what is commonly known.

Trailers are a fairly low-tech, lowmaintenance piece of equipment.

Because of this, people don’t necessarily pay attention to the little things that could arise when it comes to safely working around them. Here are five things to consider to avoid injury when using a trailer.

Secure the hitch Most people realize that in order to pull a trailer, you’ll have it connected to a tow vehicle. Forgetting to lock the hitch only leads to bad things. A trailer disconnecting from the tow vehicle is one thing, but something else people don’t often think about is that the trailer must be securely hitched to the tow vehicle while loading and unloading equipment.

When equipment is moved behind the back axle, all of the weight ends up at the rear of the trailer. If the hitch isn’t secure, the front of the trailer can pop up and damage the tow vehicle and trailer, not to mention the equipment you are trying to load or even the operator.

Lift ramps with your legs Back injuries are common, but they can become less common simply by using proper lifting techniques. Do not attempt to bend over and lift up a ramp with your back muscles, even if the ramp is equipped with helper springs.

Lifting with your legs is the proper method and provides much more strength. It’s also easier.

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Avoid slick surfaces Common knowledge tells us that “slippery when wet” means we should be careful around wet surfaces, but sometimes surfaces can be slippery even when they are dry. Surfaces can get smooth over time, and steel surfaces could be slippery simply from the soles of your footwear. There could be oil or sand on the deck surface.

Slippery doesn’t just relate to you, but also to your equipment. If your equipment tends to slip on steel or wood, you should look into traction materials, such as star-plate or rubber mats. Be cautious when walking or loading equipment on a trailer deck, even if it is not wet.

Stay clear of pinch points You only have one chance to be safe

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9/14/21 9:33 AM

when working around heavy equipment.

NineFingers Joe is now EightFingers Joe because he wasn’t paying attention to his hand position when someone was driving a skid-steer loader onto a tilt-bed trailer. It doesn’t even need to be that blatant.

Simply chaining equipment to tie-downs can be a finger-pinching experience. Hitches, toolbox lids, ramps, suspensions, and parking jacks are all pinch areas to be aware of. Take a little extra time to make sure your finger, feet, and face are out of the way when working around a trailer.

Don’t lick the battery terminals If anyone has ever asked you to stick your tongue on a 9-volt battery, you know the unpleasant sensation.

I know you aren’t going to stick your tongue on a 12-volt trailer battery – that’s just common sense – but it illustrates that common sense should also tell you that whenever you’re working around electricity you should disconnect the battery power before you repair a wire or clean out a terminal. That’s mainly the point; think about safety when working around electricity.

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Common sense is just wisdom Wisdom is the result of knowledge plus experience. You can read about something, and be told about something, but to experience working

with something adds up to wisdom.

Using these five common-sense practices will give you the wisdom to safely work with a trailer and help you avoid injury.

Trailer Safety Tips from Towmaster Trailers Rental spoke with Chris Pokornowski, director of sales and product management, and Arin Laugtug, western sales territory manager, at Towmaster Trailers about their top trailer safety tips and what to pay attention to when securing loads.

What are the major risks when it comes to transporting equipment?

Poor loading or unloading is responsible for nearly 50% of heavy equipment transport injuries.

What are your top five safety tips for trailers?

• Know the weights and towing capacity of your tow vehicle and trailer.

• Stay up to date on regular maintenance • Correctly hook the trailer to the truck • Make sure your weight is properly distributed • Do a full walk-around before leaving to check for any abnormalities Why is hitch height critical to proper transport?

Proper hitch height establishes correct load placement. We recommend a 2-inch raise at the front of the trailer.

What should rental businesses be considering or paying attention to when it comes to properly securing loads?

Most of the 50 states require a four-point tie down. Make sure your chains and binders are the proper size and match. There’s a number on the chain and the binder that you need to make sure match.

What questions are important for rental houses to ask their customers before a trailer rental?

The most important question to ask is, “Does the customer have a proper tow vehicle?”

How does maintenance play into trailer safety?

Poor maintenance creates safety hazards on the road.

Lastly, what’s one piece of advice that you would like to give our readers about trailer safety?

Arin: Drive the speed limit and be alert. With equipment hauling, you will be driving 7 to 8 tons of iron down the road, and you want to be very careful when transporting.

Chris: I want to reinforce the importance of having the proper tow vehicle and hitch height. These two pieces are very critical when it comes to towing safety.

OCTOBER/NOVEMBER 2021

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SOFTWARE & TECHNOLOGY //

By BigRentz

BIG DATA is Taking RENTALand

Construction to

NEW HEIGHTS

B

oth the rental and construction industries produce vast amounts of data every day.

As these industries expand, huge data repositories continue to fill with information on everything from blueprints and machine specs to communications and cost estimates.

Unfortunately, these repositories are often unstructured and difficult to access without the right tools. That’s why technology created to harness big data in the world of construction is so important.

“Big data” refers to any large or complex set of information that requires advanced analytics systems to process and manage. This information can come from multiple structured or unstructured sources, like cameras, sensors, mobile devices, and log files.

The value of big data is expected to increase by $30 billion in 2021 and 2022, making it one of the most valuable commodities in the world. Every industry can benefit from big data analytics, and most are working to adopt the latest big data processing and storage tools to stay ahead of the game.

Despite its occasional hesitancy to adopt new methods and technologies, the construction industry experienced a recent spike in innovation due to an influx of big data technology. Read on to learn how big data is transforming the rental and construction industries.

How is Big Data Used?

Big data is being used in every stage of the construction process to increase efficiency and productivity. Data analytics tools are designed to pull information from large data repositories and make it accessible to everyone involved in the construction process, including business owners, contractors, renters, technicians, and clients.

Construction Data Analytics: Stats and Trends Big data is at the forefront of innovation in the construction industry, and it will continue to increase in popularity as the construction process becomes more digitized.

Some of the most relevant big data technology stats and trends include: ■ The big data market is expected to reach $99.31 billion in 2021. (Forbes) ■ Big data increases a business’s chance of making better strategic decisions by 69%.

(BARC) ■ Companies that utilized big data analytics reported an 8% increase BigRentz

BigRentz

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in revenue. (BARC) ■ 14% of construction companies want to increase their online analytics usage. (Sage) ■ 57% of construction companies want access to consistent financial and project data. (Sage) ■ 97.2% of organizations are investing in big data and AI. (NewVantage) In an industry that is notoriously hesitant to adopt new technology, big data is changing the game for construction companies looking to increase efficiency, collaboration, and worker safety on jobsites. As data analytics tools continue to advance and become more accessible, companies of all sizes can benefit from the power of big data.

BigRentz

To read the full article, visit forconstructionpros.com/ 21627875.

RENT BETTER MACHINES

YOUR CUSTOMERS WILL THANK YOU

TELEHANDLER SALES & RENTALS AMS-MERLO.COM INFO@APPLIEDMACH.COM www.ForConstructionPros.com/RENTAL

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803-327-4949

3 3 4 1 Sou t h H a ll Oct ob e r 1 8 -2 0 OCTOBER/NOVEMBER 2021

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INDUSTRY UPDATE ARA WINS ANSI MEMORANDUM FIGHT FOR MEWPS The American Rental Association (ARA) has won two separate appeals before the American National Standards Institute (ANSI) Board of Standards Review, ultimately forcing the A92 committee to remove all reference and requirements for a Manual of Responsibility (MoR) to be placed on mobile elevating work platforms (MEWPs).

This means that owners of MEWPs do not have to

maintain any MoR past or present on any MEWP going forward.

“This is a huge victory for the equipment and event rental industry,” says John McClelland, ARA vice president for government affairs and chief economist, as well as the ARA’s main representative on the A92 committee. “Eliminating the MoR requirement will save our industry millions of dollars going forward. In addition, our appeals have established a precedent making it clear that no ANSI committee can make such a requirement without running afoul of ANSI’s commercial terms.”

The ANSI A92 Committee published its standards for MEWPs on Aug. 12, 2020. The suite of standards has been in development since 2010, but they have been delayed due to appeals filed by ARA over the inclusion of an MoR that was initially required to be placed and maintained on each machine.

ARA successfully argued that the MoR was a violation of ANSI’s commercial terms because it was a copyrighted document that was only available from the Scaffolding Access Industry Association (SAIA), which also is the secretariat of the A92 committee.

For more, visit forconstructionpros.com/21627325.

UNITED RENTALS CREATES LEARNING PLATFORM FOR SALES DEVELOPMENT United Rentals has created an innovative learning platform to roll out sales training consistently throughout North America that has led to reduced onboarding time, decreased turnover, and increased sales rep effectiveness.

United Rentals created a custom sales development initiative using the Brainshark sales readiness platform, United Rentals’ Sales Development Program. The program is focused on not only the equipment United Rental offers, but also the importance of the key messages associated with the company and its offerings.

“United Rentals provides a comprehensive Sales Development Program to help new sales reps learn the construction and equipment rental business. We teach and mentor on the best ways to sell and provide solutions for customers, as well as about our product advantages and differentiating features. We’re passionate about helping our people grow professionally and embrace teamwork in everything they do,” said Jeff Cummings, director of sales development at United Rentals.

The United Rentals Sales Development Program trains sales reps on four main pillars: • Equipment industry knowledge

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•

Sales methodology and how the company goes to market • Sales strategy and how it competes • Sales tools, both internal and external Cummings and his team found that having all the training and content available in digestible pieces – nothing was too long or in-depth – was critical to the program’s success.

Within Brainshark, United Rentals broke larger concepts into micro training to make it easier for sales reps to review and retain.

To read more, visit forconstructionpros.com/21627975.

www.ForConstructionPros.com/RENTAL

9/10/21 6:09 PM

HERC HOLDINGS ACQUIRES TEXAS-BASED CBS RENTALS Herc Holdings Inc., a North American equipment rental supplier operating as Herc Rentals Inc., has entered a purchase agreement to acquire all the assets of Texas-based CBS Rentals.

CBS is a full-service general equipment rental company comprised of approximately 190 employees and 12 locations serving construction and industrial customers throughout Texas, as well as locations in Carlsbad, New Mexico, and Kingsport, Tennessee. The addition of CBS expands Herc Rentals’ presence in Texas — one of the largest equipment rental markets in North America — to 38 physical locations, which provide general and specialty equipment rental solutions and related services.

“I look forward to welcoming CBS Rentals to Team Herc,” said Larry Silber, president and CEO, Herc Rentals. “Like Herc Rentals, CBS has more than 56 years of history, substantial equipment rental expeThe M55PE portable compressor delivers 185 cfm at 100 psig and delivers superior fuel economy and reliability with the combination rience, and a strong reputation for of the Sigma Profile™ airend and Tier 4 Final diesel engine. exceptional customer service, topquality equipment, and operational excellence.”

And it’s your business on the line.

He continued, “Our combined Kaeser’s Mobilair™ portable compressors teams and resources position Herc have been powering the toughest jobs Rentals to be a preeminent equipment for more than 35 years. Construction, rental partner across Texas serving a demolition, and rental use are all in a day’s diverse mix of construction, industriwork for Mobilair. al, and government customers.

Cold start batteries give reliable operation The transaction, which is subject even when the temperature drops. to customary closing conditions and Oversized fuel tanks and energy efficient operation mean there’s no stopping mid-job regulatory approvals, is expected to to refuel. Galvanized steel chassis take the close prior to the end of 2021 hits from even your roughest customers.

To read more, visit forconstructionVisit us.kaeser.com/rental to get the best for pros.com/21615012.

Compressed Air That Means Business

The one your customers ask for.

your business.

Kaeser Compressors, Inc. • (866) 516-6888 • us.kaeser.com/rental Mobilair and Sigma Profile are trademarks of Kaeser Compressors, Inc. ©2021 Kaeser Compressors, Inc. customer.us@kaeser.com

www.ForConstructionPros.com/RENTAL

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DEERE, HITACHI DISSOLVE 30-YEAR EXCAVATOR JOINT VENTURE

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Hitachi Construction Machinery (HCM) and Deere have announced plans to dissolve their longstanding joint venture in the Americas.

The move comes as Hitachi moves to “determine its own destiny in the Americas,” according to HCMA CEO Alan Quinn, with plans for new equipment, technologies, and an expanded dealer presence in the Americas.

The dissolution of the joint venture will be completed Feb. 28, 2022. At the same time, HCM is announcing that HCMA will assume all product and service operations for the Americas in spring 2022. HCMA will continue to be a whollyowned subsidiary of the Hitachi Construction Machinery Group.

HCMA is planning to add more than 60 new local positions to strengthen its North American headquarters in Newnan, Ga. Details from Deere The origins of Deere and Hitachi’s joint venture reach all the way back to an original supply relationship established in the early 1960s. After nearly three decades of working together, the two companies entered the joint venture in 1988, with plans to produce excavators in Kernersville, N.C. In 1998, Deere-Hitachi expanded the relationship to include the production of forestry swing machines at Deere-Hitachi Specialty Products in Langley, British Columbia, Canada. In 2001, John Deere and Hitachi combined their marketing and distribution efforts in the Americas. In 2011, excavator manufacturing was expanded with the addition of the Deere-Hitachi Brazil factory in Indaiatuba, Brazil.

According to Deere: • John Deere will acquire the Deere-Hitachi joint-venture factories in Kernersville, NC; Indaiatuba, Brazil; and Langley, B.C. • John Deere will continue to manufacture Deere-branded construction and forestry excavators currently produced at the three Deere-Hitachi factories.

These locations will discontinue production of Hitachi-branded excavators.

John Deere will continue to offer a full portfolio of excavators through a supply agreement with Hitachi.

• John Deere’s marketing arrangement for Hitachi-branded construction excavators and mining equipment in the Americas will end; Hitachi will assume distribution and support for these products.

“For many years, John Deere and Hitachi enjoyed a mutually successful partnership in the Americas,” says John Stone, president, John Deere Construction & Forestry Division and Power Systems. “As we turn the page to a new chapter of Deere-designed excavators, we remain committed to supporting our customers of today and tomorrow.”

To read the full article and see what Hitachi’s plans are, visit forconstructionpros.com/21615312.

www.ForConstructionPros.com/RENTAL

9/10/21 6:09 PM

DEUTZ CORPORATION OPENS NEW LAS VEGAS POWER CENTER

AMS-MERLO WEBSITE UPDATES ENHANCE USER EXPERIENCE Applied Machinery Sales, the official importer and distributor of Merlo telehandlers and the DBM mini cement mixer for the U.S., added a few customer centric upgrades to its ams-merlo. com website.

“We added quick access links to find a dealer, created a document library for more in-depth information on each product line, and to find information on available used equipment here at the Rock Hill, South Carolina, site and from select dealers,” says Austin Bailey, AMS sales manager.

He continued, saying, “We are seeing a significant increase in demand for Merlo telehandlers across many industries.” Bailey says. “As we increase our dealer base to meet this demand, their contact and web information will be quickly added to our dealer finder.”

The Dealer Locator, located on the top navigation bar, lists over 100 dealer addresses across the United States.

Just add in a state or zip code and a list with map will pop-up. If there is no dealer available for the chosen location, the link on the bottom of the page sends a direct inquiry to AMS. To read about the other updated features, visit forconstructionpros. com/21659875.

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DEUTZ Corporation will be adding another DEUTZ Power Center in Las Vegas. The new location will be called DEUTZ Power Center West.

“Since we launched the DEUTZ Power Center concept back in 2014, our OEM partners and end user customers have really embraced it and made it a big success,” said Dominick A. “Nick” Vermet, vice president, Power Center Operations for DEUTZ Corporation. “The addition of DEUTZ Power Center West in Las Vegas will help us not only serve the large number of rental companies in southern Nevada, but it will also help us provide much-needed DEUTZ service and parts to our customers in San Francisco, Los Angeles, and all across California.”

To read more, visit forconstructionpros.com/21615082.

COME VISIT US L A S V E G A S , N V / / O C T. 1 8 - 2 0 , 2 0 2 1

BOOTH #3617

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INDUSTRY UPDATE DOOSAN INFRACORE ACQUISITION BY HYUNDAI HEAVY INDUSTRIES COMPLETED The sale of Doosan Infracore to Hyundai Heavy Industries Holdings Co. (HHIH) has officially closed. Doosan Infracore now becomes a subsidiary of the newly created Hyundai Genuine (HG) group alongside Hyundai Construction Equipment (HCE), as two independent construction equipment companies under HHIH. HG will act as the intermediary company of HHIH Group’s construction equipment businesses and will be leading both DI and HCE to maximize the company’s efforts and focus on the construction equipment industry. Together the two brands will combine as a global top 5 player.

It was first announced in 2020 that Doosan Group was looking to sell its shares of the company to help improve its finances and repay debts held by Doosan Heavy Industries & Construction, and that Hyundai was a top contender early on.

In December 2020, it was announced that Hyundai was the preferred bidder.

Hyundai signed a deal in February 2021 to acquire a 35%

TM

It’s Not Just for Rocks!

stake in Doosan Infracore; its subsidiary Hyundai Genuine Co. took over that stake in April. Per The Korea Herald, regulators’ approval of the deal will also aid Doosan Heavy with its corporate restructuring. The deal will also help Hyundai Genuine to increase its market presence in Korea as well as the global construction market.

The combination of Hyundai Construction Equipment and Doosan Infracore will reportedly create a new construction equipment powerhouse. The two entities currently stand at No. 20 and No. 9 in the global construction equipment market, according to a Pulse News report. The joining of the two companies is set to create the world’s fifth-largest construction equipment player, and No. 1 in South Korea.

In addition, the acquisition will further expand Hyundai Construction’s global presence. Doosan Infracore’s excavator operations will also help to enhance Hyundai’s excavator engine business.

To read the full article, visit forconstructionpros. com/21195935.

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If you are struggling to find new work vehicles, you are not alone. There is currently limited availability coupled with elevated prices.

As the supply chain continues to recover, we may have already seen the worst of the shortage. “Availability has made a slight improvement,” says Pannemann. But don’t expect major improvements for a while. “As far as when we will see availability improve, it will take at least a year.”

If you will be needing to add trucks to your fleet, procrastination is not a viable strategy. You will need to be proactive and order well in advance. In certain situations, you may need to get creative about alternative ways to source your work truck fleet until some form of normalcy returns.

To read the full article by Curt Bennink, visit forconstructionpros.com/21615110. www.ForConstructionPros.com/RENTAL

9/10/21 6:09 PM

FELLING TRAILERS’ 2021 TRAILER FOR A CAUSE BENEFITS FIREFIGHTERS Felling Trailers conducted its ninth annual online auction of an FT-3 drop deck utility trailer to benefit a non-profit organization, which for 2021, was the Minnesota Fire Fighters Foundation.

Felling Trailers wanted to help generate awareness about the hidden health dangers and cancer risks firefighters face while serving and beyond. So, Felling manufactured and painted one of its most popular trailers the signature fire engine red with custom fire engine gold pinstriping, bearing the Minnesota Fire Fighters Foundation emblem.

The online auction of the trailer ran for seven days, from Sep. 5 through Sep. 11. Several Felling Trailers’ suppliers have joined to support MNFFF by sponsoring the trailer build.

MNFFF’s mission is to provide funding and resources for fire departments to obtain the best available equipment, technology, and training. They are dedicated to maintaining the highest level of public safety in their communities. The State of Minnesota has 774 fire departments. MNFFF’s Hoods 4 Heroes campaign goal is to provide 500 particulate hoods to those departments who cannot afford this type of PPE or have applied for grants and been denied.

To read more, visit forconstructionpros.com/21615174.

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INDUSTRY UPDATE OSHA CALLS ON INDUSTRY TO COMBAT UNIQUE KILLER OF CONSTRUCTION WORKERS Hazards often associated with workplace deaths in the U.S. construction industry—including falling, being struck-by or crushed by equipment or other objects, or suffering electrocution—are well known. But a recent study finds that another potential killer is taking lives in the industry at an alarming rate.

In 2020, the Centers for Disease Control and Prevention found that men working in construction have one of the highest suicide rates compared to other industries. Their rate of suicide is about four times higher than the general population.

While the CDC continues its research to understand the disparity, the U.S. Department of Labor’s Occupational Safety and Health Administration (OSHA) has formed a task force of industry partners, unions, and educators to raise awareness of the types of stress that can push construction workers into depression and

toward suicide. In addition to alerting stakeholders, the task force encourages industry employers to share and discuss available resources with their workers.

The task force called on the industry to take part in a weeklong Suicide

Prevention Safety Stand-Down, September 6-10, to raise awareness about the unique challenges construction workers face. The stand-down coincided with National Suicide Prevention Month in September.

“Work-related stress can have severe impacts on mental health and

EQUIPMENTSHARE RECEIVES $1.2 BILLION LINE OF CREDIT FROM CAPITAL ONE BANK Capital One has served as administrative agent for a $1.2 billion senior secured asset-based revolving line of credit for EquipmentShare, a full-service equipment rental supplier for the construction industry. The revolver has a $800 million accordion option, and Capital One also arranged a $500 million private term loan as part of the deal.

“Our ability to take on a transaction of this size and complexity underscores the strength of our balance sheet and the expertise of the team we have assembled,” said Bob McCarrick, executive vice president and head of middle market relationships at Capital One. “This is a key step in our evolution as we continue to grow,” said Jabbok Schlacks, CEO and co-founder of EquipmentShare. “In conjunction with our recent $230 million investment round, it is helping us expand our suite of technology solutions and build out our national footprint to better serve the needs of our customers.”

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without proper support may lead to substance abuse and even suicide,” stated Acting Assistant Secretary of Labor for Occupational Safety and Health Jim Frederick. “Workers in construction face many work-related stressors that may increase their risk factors for suicide, such as the uncertainty of seasonal work, demanding schedules and workplace injuries that are sometimes treated with opioids.”

“Like many workplace fatalities, suicides can be prevented,” said OSHA Acting Regional Administrator Billie Kizer in Kansas City, Missouri.

“We encourage employers to use all available resources, familiarize themselves with the problem and learn to recognize the warning signs of depression. We also urge workers to seek help if they feel overwhelmed or overcome by a loss of hope.”

To read the full article and view additional resources, visit forconstructionpros.com/21627381.

In addition to offering next-generation equipment rentals and sales and providing such services including maintenance and repair, the privately held EquipmentShare has developed a proprietary telematicspowered and cloud-based technology operating system for construction called T3. It enables contractors to connect data and workflows and better manage assets, materials, and team members from a single platform, helping them improve productivity and efficiency as well as experience significant time and cost savings.

To read more, visit forconstructionpros.com/21648133.

www.ForConstructionPros.com/RENTAL

9/10/21 6:10 PM

PINNACLE CRANES BECOMES THE FIRST MAGNI AUTHORIZED DEALER IN THE CAROLINAS Magni Telescopic Handlers, a provider of rotating and heavy lift telehandlers, announces that Pinnacle Cranes has become the first Magni authorized dealer in the Carolinas.

Jim Mackinson, president of Pinnacle Cranes, says, “Pinnacle is pleased to join the Magni family of North American dealers ... This addition allows Pinnacle Cranes to continue to be the number one lifting equipment source in the Carolinas.”

In addition to Magni, Pinnacle, headquartered in Midland, North Carolina, is the authorized dealer for LinkBelt Cranes and Manitex boom trucks in North and South Carolina.

For more information, visit forconstructionpros. com/21627604.

HY-BRID LIFTS SEES INCREASED DEMAND, 68 PERCENT SALES GROWTH Hy-Brid Lifts has released record sales in the first half of 2021, with projections for the second half of the year on track to continue in a positive trend.

Global sales rose 68 percent compared to the previous year, spurred by a 110-percent growth in Push-Around Series sales. The Pro Series category reported a growth of 41 percent, driven by the company’s lightweight entry into the 19-foot scissor lift market with the PS-1930.

Demand for the ZT-1630 boosted Zero-Turn Series sales by nearly 200 percent.

“We have seen a tremendous increase in demand for our products globally as our customers and end users see the value of our innovative product portfolio,” said Marshall Shaver, vice president of sales and marketing, who attributes the company’s six-month sales to being uniquely positioned in the access market. “Our ability to navigate through challenging supply chain issues, steel cost increases, and labor shortages allows us to continue to provide equipment with little disruption.”

To read more, visit forconstructionpros.com/21602918.

www.ForConstructionPros.com/RENTAL

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Statement of Ownership, Management, and Circulation

(Requester Publications Only)

1. Publication Title

2. Publication Number

3. Filing Date

4. Issue Frequency

5. Number of Issues Published Annually

6. Annual Subscription Price

Rental

We Get You Recognized

September 15, 2021

686-370

Jan/Feb, Mar, Apr, May, Jun/Jul, Aug/Sept, Oct/Nov, Dec

8

Free to Qualified Subscribers

7. Complete Mailing Address of Known Office of Publication (Street, City, County, State, and Zip+4)

Contact Person

AC Business Media 201 North Main St., 5th Floor Fort Atkinson, WI 53538-1807

Covering The Rental World With

Angela Franks

Telephone

(920) 542-1259

8. Complete Mailing Address of Headquarters or General Business Office of Publisher

AC Business Media, 201 North Main St., 5th Floor, Fort Atkinson, WI 53538-1807

9. Full Names and Complete Mailing Addresses of Publisher and Editor Publisher (Name and Complete Mailing Address)

Sean Dunphy, Group Publisher 201 North Main St., 5th Floor Fort Atkinson, WI 53538-1807

Editor (Name and Complete Mailing Address)

Alexis Sheprak, Editor 201 North Main St., 5th Floor Fort Atkinson, WI 53538-1807

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ACBM, LLC, Ron Spink, CEO

201 North Main St., 5th Floor, Fort Atkinson WI 53538-1807

HEAVY EQUIPMENT & FENCE RENTAL RE ENTA TAL TA

WWW.MYMEDIANRENTS MYMEDIANRENTS

11. Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or more of Total Amount of Bonds, Mortgages or Other Securities. If none, check here.  None Full Name Complete Mailing Address

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NOTICE

EQ-1077

Customer Is Cu NOTICE Respon Responsible For Customer Is Responsible For Flat Tires ScreenTech ech Imaging 1.800.829.3021

ScreenTech Tech Imaging 1.800.82 T 1.800.829.3021

PS Form 3526-R Facsimile, July 2014

Flat Tires

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15. Extent and Nature of Circulation

Average No. Copies

ScreenTech Imaging 1.800.829.3021

Shop thousands of stock at

store.roeda.COM roeda.com | info@roeda.com | 20530 Stoney Island Ave. Lynwood, IL 60411

a. Total Number of Copies (net press run) (1) b. Legitimate Paid and/or Requested Distribution (By Mail and Outside the Mail)

Outside County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing and

Nearest to Filing Date

20,714

19,213

14,484

13,511

employer requests, advertiser's proof copies, and exchange copies.)

0

0

(3)

0

0

(4)

0

(2)

In-County Paid/Requested Mail Subscriptions stated on PS Form 3451. (Include direct written request from recipient, telemarketing and internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser's proof copies, and exchange copies.)

(include sample copies, requests over 3 years old, requests induced by a premium,

d. Nonrequested Distribution (By Mail and Outside the Mail)

Issue Published

Preceding 12 Months

Internet requests from recipient, paid subscriptions including nominal rate subscriptions,

Sales Through Dealers & Carriers, Street Vendors, Counter Sales, and Other Paid or Requested distribution Outside USPS. Requested Copies Distributed by Other Mail Classes Through the USPS. (e.g. first-Class Mail) c. Total Paid and/or Requested Circulation [Sum of 15b(1), (2), (3), (4)] (1) Outside County Nonrequested Copies stated on PS form 3541.

Would you pump 13 gallons of water into your tools?

No. Copies of Single

Each Issue During

0

14,484

13,511

5,545

4,683

bulk sales and requests including association requests, names obtained from business directories, lists, and other sources)

(2)

In-County Nonrequested Copies stated on PS form 3541.

0

(include sample copies, requests over 3 years old, requests induced by a premium,

0

bulk sales and requests including association requests, names obtained from business directories, lists, and other sources)

(3)

Nonrequested Copies Distributed Through the USPS by Other Classes of Mail.(e.g. First-Class Mail, nonrequestor copies mailed in

0

0

43

133

excess of 10% Limit mailed at Standard Mail or Package Services Rates)

(4)

Nonrequested Copies Distributed Outside the Mail (include pickup stands, trade shows, showrooms, and other sources)

e. Total Nonrequested Distribution (Sum of 15d (1), (2), and (3)) f. Total Distribution (Sum of 15c and e)

5,588

4,816

20,072

18,327

642

g. Copies Not Distributed

886

20,714

h. Total (Sum of 15f and g)

19,213

i. Percent Paid and/or Requested Circulation 72.2% (15c / 15f x 100) *if you are claiming electronic copies, go to line 16 on page 3. If you are not claiming electronic copies, skip to line 17 on page 3.

73.7%

PS Form 3526 -R Facsimile, July 2014

Statement of Ownership, Management, and Circulation

(Requester Publications Only)

Average No. Copies

16. Electronic Copy Circulation

Issue Published

Preceding 12 Months

Nearest to Filing Date

1,934

2,202

b. Total Requested and Paid Print Copies (Line 15C) + Requested/Paid Electronic Copies (Line 16a)

16,418

15,713

c. Total Copy Distribution (Line 15F) + Requested/Paid Electronic Copies (Line 16a)

22,006

20,529

a. Requested Electronic and Paid Electronic Copies

d. Percent Paid and/or Requested Circulation (Both Print & Electronic Copies) (16b divided by 16c X 100)

Neither would we.

No. Copies of Single

Each Issue During

72.8%

76.5%

x I certify that 50% of all my distributed copies (electronic & print) are legitimate requests or paid copies 17. Publication of Statement of Ownership for a Requester Publication is required and will be printed in the October/November issue of this publication.

18. Signature and Title of Editor, Publisher, Business Manager, or Owner

Ron Spink, CEO

Date

September 15, 2021

I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties).

PS Form 3526 -R Facsimile, July 2014

The Solution to Your Portable Compressor Moisture Problems Find us at the ARA show

Booth #212 80

OCTOBER/NOVEMBER 2021

RPN1021_72-81_IndUpdate.indd 80

1-800-287-1538 getdryair.com

www.ForConstructionPros.com/RENTAL

9/13/21 11:27 AM

irculation

cations Only)

ADVERTISER’S INDEX

5, 2021

cription Price

ADVERTISER

fied

PAGE The Original.

Abbott Rubber Company ........................................81

s

Allen Engineering Corporation ...............................75

59

Alliance North America (ANA) ..................................5 Allmand ....................................................................25 Ammann America ....................................................67 Boss Industries, LLC..................................................36 Briggs & Stratton .....................................................43

Cummins Engine Company Inc................................84

Breaking up concrete, boulders, and bedrock — mix with water and pour into holes.

Ditch Witch ...............................................................35

| One product for all temperatures

Doosan Infracore......................................................31

| Wholesale pricing includes shipping

Christianson Systems Inc. ........................................76 Compact Excavator Sales.........................................47

EDCO Equipment Development Co. .......................83 Enovation Controls ..................................................74 Essex Silverline .........................................................79 Fecon LLC. .................................................................23

Below

Nov 2021

Generac Power Systems ..........................................17

pies of Single Published to Filing Date

19,213 13,511

0

0 0

General Pipe Cleaners ................................................9 Haulotte US Inc. .......................................................66

www.betonamit.net

Jenny Products, Inc ..................................................55 JLG Industries Inc ....................................................2-3

13,511

Kaeser Compressors.................................................73

4,683

Kohler Company ........................................................7

0

800.639.2021

IPAF - Int’l. Powered Access Federation.................58

Kubota Tractor ........................................................13 LBX Company LLC ....................................................65

133 4,816 18,327 886 19,213 73.7%

Lind Equipment ........................................................40 Manitou North America, LLC ...................................63 MERLO - Applied Machinery Sales..........................71 Mi-T-M Corporation .................................................27 Orion Software ........................................................53 Oztec Industries Inc............................................15, 37

rculation

Power Pusher, Division of Nu-Star, Inc. ..................77

pies of Single

Rammer.....................................................................59

cations Only)

e Published

t to Filing Date

2,202 15,713 20,529 76.5%

Date

ber 15, 2021

l or

ROEDA ......................................................................80

CONTRACTOR’S HOSE & ASSEMBLIES • • • • • • • •

Air Hose Water Hose Suction Hose Discharge Hose Hydraulic Hose Pressure Washer Hose Plaster/Grout Hose Sand Blast Hose

Rotary Corp. .............................................................77 RoyPow Technology Co., Ltd. ..................................51 Snorkel ......................................................................57 Stellar Industries ......................................................61 Sullair ........................................................................41 Takeuchi Manufacturing Co. ..............................44-45

NEW! WEBSITE

Terex USA .................................................................39 Trask-Decrow Machinery .........................................80 TVH Parts Co. ............................................................60 Uline ..........................................................................49 Windy Ridge Corporation........................................81 This index is provided as a service. The publisher does not assume liability for errors or omissions.

www.ForConstructionPros.com/RENTAL

RPN1021_72-81_IndUpdate.indd 81

R ONLIN DE

24/7

E

The Toro Company ...................................................19

OR

0

NOW AVAILABLE AT

www.abbottrubber.com 1700 NICHOLAS BLVD. ELK GROVE VILLAGE, IL 60007 (847) 952-1800 (800) 852-1855 FAX (847) 952-0156

M E M B E R

OCTOBER/NOVEMBER 2021

81

9/13/21 11:27 AM

EYE ON RENTAL //

By Dick Detmer

Sensvector @ adobe.stock.com

A DIFFERENT Kind of SHOW

T

Attitudes, expectations, and other forecasts and opinions for this year’s ARA Show.

his year’s Rental Show will be nothing if not ‘different.’

A different time of year and a different venue to start, but with different challenges than we’ve seen in a long time on top of it.

The current labor shortage may shape this show more than anything else. Some rental businesses may decide to steer away from more laborintensive types of equipment in favor of portions of their businesses that may take less valuable time. Some buyers will be on the hunt for technology that might also assist with the challenges brought on by the labor shortage.

I feel it’s a great year to look for efficiencies, improvements, and training with a consultant both to make the most of your employees’ time and to help keep valuable personnel from jumping ship.

As they walk the exhibit floor, wise

82

OCTOBER/NOVEMBER 2021

RPN1021_82-84_EyeOnRental.indd 82

buyers will have the trillion-plus dollars spent on government infrastructure initiatives firmly in mind. There are so many unanswered questions! Here are just a few: How quickly will the funds be spent on infrastructure? How backlogged are the shipping ports, and how will that affect equipment and parts availability? How will the supply of new rental equipment be drained by a possible deluge of purchasing?

A much larger than usual worry this year will be those supply chain challenges. Since shipping times will continue to be longer than normal (for some products, at least through February 2022), many rental business owners, operators, and key managers

will be forecasting their equipment needs further in advance.

Also, of course, top of mind for many will be the risk of COVID-19 and its variants. Some registered attendees for upcoming in-person shows are taking a wait-and-see approach in deciding if they will attend because of the risks. Some who are planning on attending have told me that they are more likely to be in the exhibit halls than in seminar rooms. Personally, I am fully vaccinated and feel very comfortable being there. So, I will be manning my booth as I have for decades as an exhibitor. And I am really looking forward to being there again this year! As usual, I plan to reconnect with my many friends in the rental business as well as meet new rental business owners and operators. Yes, it is a time for reminiscing as well as a time for making plans for the future.

For all that’s different, the show will still be a great opportunity to connect with others in the industry and catch up with old friends. There are very few who haven’t been impacted in the last year and a half, and I expect that there will be quite a few stories to tell.

Of course, there are aspects of the upcoming Rental Show that may be beyond the control of the show planners. However, the expectation is that the show team, the convention center staff, and all who share the responsibility for the security of this convention will make sure that we are safe.

In so many ways, these are unprecedented times. But just as certainly, rental business folks want to (and need to) hang out with their colleagues. Plus, they have a desire to see what’s new on the exhibit floor as well as to work with the exhibitors. So, in conclusion, I predict that the upcoming ARA Rental Show will be very successful indeed.

Dick Detmer is a nationally recognized consultant, lecturer and writer with 40+ years of experience in the equipment rental industry. In 2018, he celebrated the 30th anniversary of his business, Detmer Consulting Inc., and his column in Rental. Dick can be contacted at dick@detmerconsulting.com, (309) 781-3451 or by visiting his website www.detmerconsulting.com.

www.ForConstructionPros.com/RENTAL

9/10/21 5:24 PM

See EDCO’s NEW Multi-Tooling Discs with Carbide Pockets Load 8-sided tungsten carbides directly onto discs.

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COME SEE EDCO AT THE

Floor & Turbo Grinders, Crete-Planers®, Crete-Crushers®, Floor Strippers, Chisel Scalers, and Vacuums, Professional Sawing and Drilling Equipment

ARA SHOW

BOOTH #

7621

Show dates are

NEW EDCO APPLICATION SOLVER

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Sunday, Oct. 17 to

Wednesday, Oct. 20

Las Vegas

Convention Center 3150 Paradise Rd.

Las Vegas, NV 89109

RPN1021_82-84_EyeOnRental.indd 83

9/15/21 11:57 AM

©2021 Cummins Inc.

ARE YOUR RENTALS READY FOR ANYTHING?

Your customers rely on their rental equipment to stay on schedule.

You rely on it for your reputation. Put Cummins at the heart of your operation and get robust reliability, increased uptime, and a lower total cost of ownership.

WE’RE READY, ARE YOU? Keeping your rental equipment up and running has never been easier.

Get genuine Cummins parts on SmartEquip now or call 1-800-CUMMINS, visit now.cummins.com/rentalready to find out more.

RPN1021_82-84_EyeOnRental.indd 84

9/10/21 5:24 PM