Everybody’s Business

DON’T BE AFRAID

to Lean In

Recently, I read the phrase, “One of the worst things we do to ourselves is lean into our weaknesses instead of digital will only propel your business forward. And here’s a clever tie-in: lean management. A practiced business tool our strengths.” It’s a powerful statement, right? I think so too, but while I understand the message behind it, I also disagree with it.

I don’t see leaning into our weaknesses as a problem. I see it more as an opportunity. If we don’t lean into our weaknesses, how can we master them? Change them? Convert them from a vulnerability into a force to be reckoned with?

For example, I don’t like public speaking. However, in my professional experience, I’ve had to do lots of public speaking, videos, interviews, etc., that have taken me out of my comfort zone. And I’m eternally grateful for those experiences, as they’ve helped me develop into who I am today.

I personally think this issue is chock full of companies doing just that, as well as opportunities for you to put that into practice in ways you might not consider.

Take our story on page 69 about why your rental business needs an online presence for example. Maybe you’re intimidated by social media and digital content. Maybe you don’t know where to begin. But embracing the world’s new favorability of all things that many might not know about. As the article on page 54 says, “The need for constant adaptation to change can be challenging.” But leaning into the business weaknesses that don’t bring value can ultimately improve work processes, purposes, and your bottom line. Lastly, I would be remiss to not mention our Editor’s Choice Award winners. These 30 products, tools, and pieces of equipment were chosen based on their innovation and utility. Many of these companies saw a problem within the industry, a weakness if you will, and careened headfirst into solving it. Or maybe their product was revitalized after listening to customer’s feedback, leaning into the process of self-improvement. Whatever the situation may be, the award-winners stand out for their impeccable achievements in the rental and construction industries. I whole-heartedly urge you to look at your so-called weaknesses and consider how you can change them into one of your strengths instead. You have the power to do that, and I believe in you.

PRODUCT ■ NEWS ■ INSIGHT www.ForConstructionPros.com/RENTAL

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Editor Larry Stewart lstewart@ACBusinessMedia.com Managing Editor Kimberly Hegeman khegeman@ACBusinessMedia.com Change of Address & Subscriptions — PO Box 3605, Northbrook, IL 60065-3605, Phone: (877) 201-3915 Fax: (847) 291-4816 • circ.rpn@omeda.com List Rental — Bart Piccirillo, Sr. Account Manager Infogroup Media Solutions (soon to be Data Axle) Phone: (518) 339 4511, E-mail: bart.piccirillo@infogroup.com Reprints — Megan Perleberg, mperleberg@ACBusinessMedia. com

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Rental (ISSN 2375-9925, Print | ISSN 2471-7657, online | USPS 686-370) is published eight times per year: January/February, March, April, May, June/July, August/September, October/November and December by AC Business Media, 201 N. Main Street, 5th Fl., Fort Atkinson, WI 53538. Periodicals postage paid at Fort Atkinson, WI and additional entry offices. POSTMASTER: Please send change of address to Rental, PO Box 3605, Northbrook, IL 60065-3605. Printed in the USA. Vol. 43, Issue 6, August/Septemeber 2021

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