Rental August/September 2018

2018 SKID STEER SPEC GUIDE Everything you need to know about what leading manufacturers have to offer

August/September 2018

Wells Fargo: Key factors affecting equipment rental this year and beyond Connecting rental operations with telematics What the next Supreme Court appointment means to your business How to deal with competition in a hot rental market Digital marketing best practices

PRODUCT NEWS INSIGHT ■

■

BUSINESS SURVIVAL GUIDE 2018

Practical Solutions for the

FUTURE —OF YOUR—

BUSINESS

How to manage your parts department for maximum success

Find the latest news at www.ForConstructionPros.com/RENTAL

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GO AHEAD, BRING YOUR HEAVY TOOLS

LEARN MORE AT GENIELIFT.COM/XC © 2018 Terex Corporation, Terex and Genie are trademarks of Terex Corporation or its subsidiaries.

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AUGUST/ SEPTEMBER 2018

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VOLUME 40 ISSUE 6

2018 BUSINESS SURVIVAL GUIDE Practical Solutions for the

FUTURE OF YOUR BUSINESS

Experts offer insight into topics including competition, telematics, digital marketing and more.

IN EVERY ISSUE 6 Everybody’s Business

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CONSTRUCTION SUPPORT EQUIPMENT

ENGINES

The Latest in Light Tower Technology Electric models, paralleling capabilities and LED top the list of things to look for.

Setting the record straight on our measurement error when using premium cold patch asphalt brand Aquaphalt.

8 Letters to the editor

Increased Engine Options Boost Application Opportunities

12 Manager’s Digest

An engine manufacturer has expanded its engine range to provide OEMs with a greater selection of products to meet various application requirements.

20 Market Watch How rental companies around the country approach safety.

26 New Products

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84 Industry Update

2018 SKID STEER SPEC GUIDE

90 Eye on Rental

Here’s a look at models from all the major suppliers, plus a few of the features that make them easier to service and maintain.

Dick Detmer explains how to avoid getting overwhelmed when creating a solid safety program.

AUGUST/SEPTEMBER 2018

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CONTENTS

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RentalWATCH

Designed With You in Mind

Rental and Construction Market Updates

It’s easier than ever to find the industry news and information you need to run your equipment rental business. Just point your browser to ForConstructionPros.com/RENTAL, and scroll for the latest reports. Whether you’re using your desktop, laptop, tablet or smartphone, you get the same simple-tonavigate experience, only faster than ever before.

Get all the latest information pertaining to the topics that matter most to your business.

Look here daily for the news and information you need most. To subscribe, go to www.ForConstructionPros. com/subscribe/email.

VISIT TODAY!

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Join Our Social Media Community www.Facebook.com/ RentalMagazine Rental@RentalMagazine

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Check out our Facebook page and join our Twitter feed. Leave a comment, post some news and photos, or just catch up on the latest happenings in the world of equipment rental.

BUYERS GUIDE

Fast, Relevant Product Information www.ForConstructionPros. com/RENTAL/inventory features

the industry’s most comprehensive guide to construction-related products and equipment. Visit ForConstructionPros.com/RENTAL and click on the New Equipment Directory for the most up-todate list of what today’s leading manufacturers have to offer.

NEWS FEED Mini Skid Steer Aids Hurricane Cleanup Efforts Moss Landscaping utilized Ditch Witch SK750 and SK1550 mini skid steers to aid in Hurricane Harvey cleanup.

www.ForConstructionPros.com/21015658

A Mid-Year Follow-Up on Used Construction Equipment Trends Here’s what has happened so far and what it means for the used equipment outlook in the second half of 2018 and further down the road.

www.ForConstructionPros.com/21015197

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READY TO RENT

BUILT-IN BENEFITS. CASE equipment is engineered with operators and simplicity in mind. A cost-effective, maintenance-free Tier 4 Final solution improves efficiency, and the open frame undercarriage simplifies clean-out and service. Easily switch between control patterns with EZ-EH. These are just a few ways the CASE TV370 is right for rental.

Learn more about the TV370 and the rest of our rental line-up at CaseCE.com/RentalAdvantage

Š2018 CNH Industrial America LLC. All rights reserved. CASE is a trademark registered in the United States and many other countries, owned by or licensed to CNH Industrial N.V., its subsidiaries or affiliates.

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EVERYBODY’S BUSINESS // B y

J e n n y L e s c o h i e r, E d i t o r

jlescohier@ACBusinessMedia.com

No Fault for AQUAPHALT

PRODUCT NEWS INSIGHT ■

Published by AC Business Media Inc. 201 N. Main Street Fort Atkinson, WI 53538 (800) 538-5544 www.ACBusinessMedia.com

Publication Staff

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www.ForConstructionPros.com/RENTAL

Readers point out our error in measurement, highlighting the need for vigilant instruction for DIYers... as well as an apology to our cold patch asphalt manufacturer ith every issue, it’s our goal to get our readers’ attention.

And even though our subject matter isn’t as sensational as Sports Illustrated or Time, we try our best to come up with editorial that resonates with our audience. One feature seems to garner more feedback than any other and that is our annual Renters’ Review.

Our most recent installment, featured in our recent June/July issue, told the story of my driveway repair project and the effort to resurface it using a cut-off saw, some cold patch asphalt, and a plate compactor. As always, it was an odyssey of DIY lessons. One of the most noteworthy aspects of this project was the unexpected quantity of cold patch needed to fill the roughly 4- by 8-ft. by 3 in. hole we cut in my driveway.

Long story short, we needed a whole lot more cold patch than we thought.

We had decided to use a premium new product, Aqualphalt, because Consumer Reports had rated it so highly. The package said (we thought) one bucket would cover a 5- by 5-ft. area to a 1-in. depth. This was so far off what we believed it was supposed to cover that we called the company out in a short sidebar article.

It wasn’t long before the letters started coming in, correcting our measurement error. It turns out we were

6

™

Publisher Eric Servais eservais@ACBusinessMedia.com Editor Jenny Lescohier jlescohier@ACBusinessMedia.com Columnist

Dick Detmer

Senior Production Manager

Cindy Rusch

Art Director

Kayla Brown

Audience Development Director Wendy Chady Audience Development Mgr

Angela Franks

Advertising Sales (800) 538-5544 Kris Flitcroft, Vice Chair Sean Dunphy Nikki Lawson Erica Finger Amy Schwandt Denise Singsime Tom Lutzke

kflitcroft@ACBusinessMedia.com sdunphy@ACBusinessMedia.com nlawson@ACBusinessMedia.com efinger@ACBusinessMedia.com aschwandt@ACBusinessMedia.com dsingsime@ACBusinessMedia.com tlutzke@ACBusinessMedia.com

IT PROVIDES HIGH-QUALITY RESULTS AND DOES WHAT IT SAYS IT WILL DO. DO NOT HESITATE TO GIVE IT A TRY.

ForConstructionPros.com

figuring for area, not volume, and in fact, Aquaphalt was correct in its claims. (For a great explanation of our error, see the letters to the editor on page 8 of this issue).

We regret this error and apologize to Aquaphalt for the bad press. As stated in our last issue, there’s no question over the performance of this product. It provides high-quality results and does what it says it will do. Do not hesitate to give it a try.

That being said, the area/volume question could trip up many DIYers, and this is yet one more lesson to take away from Renters’ Review. We hope you can learn from our mistakes and help your customers make better choices going forward.

Meanwhile, we love the feedback.

Keep it coming! ■

Reprints — Erica Finger, efinger@ACBusinessMedia.com

Digital Operations Manager Nick Raether nraether@ACBusinessMedia.com Digital Sales Manager Monique Terrazas mterrazas@ACBusinessMedia.com Editor Larry Stewart lstewart@ACBusinessMedia.com Managing Editor Kimberly Hegeman khegeman@ACBusinessMedia.com Change of Address & Subscriptions — PO Box 3605, Northbrook, IL 60065-3605, Phone: (877) 201-3915 Fax: (847) 291-4816 • circ.rpnmag@omeda.com List Rental — Jeff Moriarty, SVP, Business & Media Solutions Infogroup, Phone: (518) 339-4511 Email: jeff.moriarty@infogroup.com

AC Business Media Inc. Chairman President and CEO CFO Editorial Director

Anil Narang Carl Wistreich JoAnn Breuchel Greg Udelhofen

Published and copyrighted 2018 by AC Business Media Inc. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage or retrieval system, without written permission from the publisher.

SUBSCRIPTION POLICY: Individual subscriptions are available without charge in the U.S. to rental centers, equipment distributors, and other businesses with rental departments. To subscribe please visit www.ForConstructionPros.com. Publisher reserves the right to reject nonqualified subscribers.

One year subscriptions for nonqualified individuals: U.S. $35.00; Canada and Mexico $60.00; and $85.00 all other countries (payable in U.S. funds, drawn on U.S. bank). Single issues available (prepaid only) $10.00 each.

Rental (ISSN 1067-0904, USPS 686-370) is published eight times per year: January/February, March, April, May, June/July, August/September, October/ November and December by AC Business Media, 201 N. Main Street, Fort Atkinson, WI 53538. Periodicals postage paid at Fort Atkinson, WI and additional entry offices. POSTMASTER: Please send change of address to Rental, PO Box 3605, Northbrook, IL 60065-3605. Printed in the USA. Canada Post PM40612608. Return Undeliverable Canadian Addresses to: RENTAL, PO Box 25542, London, ON N6C 6B2.

Vol. 40, Issue 6, August/September 2018

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M A N U F A C T U R I N G , Seeing red can be good. Very good.

I N C .

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LETTERS TO THE EDITOR

EDITOR’S NOTE:

// Email Editor Jenny Lescohier at jlescohier@acbusinessmedia.com

RENTERS REVIEWREPORT SPECIAL

B y J e n ny L e s c o h i e r, e d i t o r

Renters’ Review 2018:

ollowing are letters we F received in response to the Renters Review 2018 “Beware the ‘YouTube Effect’ — A Cautionary Tale” in the June/July 2018 issue. Letters have been edited for space and clarity.

Driveway repair project gets more involved than expected, but friendly expert advice ensures an acceptable end result

BEWARE THE ‘YOUTUBE EFFECT’ — A Cautionary Tale Editor’s Note: Following is the latest installment in our annual series Renters’ Review, where members of the staff at Rental magazine rent equipment and report on the experience.

F

or this year’s Renters’ Review, I decided to investigate repairing my old and very uneven asphalt driveway. It has numerous depressions and “birdbaths,” as they say in the business, with the worst concentration located close to the entrance to my garage, where an accumulation of snow and rain in the winter months contributes to a good size ice skating rink, making a trip to take out the garbage risky business.

u “Assisting” with this project was family friend Josh Rutherford, 20. By assist, I mean he basically did everything. Many of the tasks involved were simply outside my physical capabilities.

IT’S OUR FAULT, AQUAPHALT

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TO THE EDITOR: I just read your article regarding the use of cold patch to repair your driveway. I think you are definitely giving the cold patch company a bad rap. You wrote in the article that you purchased four buckets of cold patch, each of which would cover 5 sq. ft. to a depth of 1 in. (This does NOT mean it will cover an area measuring 5 by 5 ft. to a depth of 1 in. – that is 25 square feet!)

Pretty clearly, the hole you dug was much bigger that that – I’d guess maybe 3 ½ by 6 ft. This is an area of 21 square feet. Cover this to a depth of 3 inches would require about 9,000 cu. in. of material (volume). Each bucket you bought contained 720 cu. in., per the 5 sq. ft. to a 1-in. depth claim. Based on this, it should have taken you about 12.5 buckets of this material to fill this hole, which is about what you used.

This is a very common mistake and is why your friend at ACE should have asked you the size of hole you were making, and saved you from the shock of not buying enough material. It’s very common to confuse area and volume measurements, if you don’t work with them frequently. When I order aggregate or other volumebased material, whoever I call is very careful to ask repeatedly if I’m calculating my needs correctly.

I think an apology and written correction is in order to Aquaphalt.

Their coverage claim is likely very much correct and you added a short article at the end of the main one denigrating their product.

The customer (you) simply didn’t understand the basic math required to buy the correct amount.

6/8/18 8:18 AM

point of reference. As expected, I was told they aren’t open on weekends and when I explained the project I was doing and asked if renting a plate compactor made sense, I was given a noncommittal answer and the statement, “I’ve personally never worked with asphalt, so I don’t really know.”

Next, I called a company I’d never heard of. Its website was somewhat uninspiring, but informative enough, and I could see they had a plate comReassuring rental pro pactor in their inventory. So I called I Googled “equipment rental” in and spoke to a fast-talking gentlemy area and came up with a good list man who listened as I told him about to work from. As is usual and cusmy project and then gave me his two tomary for Renters’ Review projects, cents. He said doing an overlay might I contacted a national chain first, as a work okay, but that I should be sure to clean the area thoroughly before patching and that x To begin the driveway repair project, the outcome might benewe rented a plate compactor and cut fit from adding sub base off saw, and purchased four buckets of in the deepest spots to premium cold patch asphalt. Despite our make the asphalt adhere calculations and what the package said about coverage, we had to go back for a better. Overall, I was LOT more asphalt to finish the job. encouraged by his perspective, so I reserved the machine for the following weekend.

One aspect of this company that gave me pause was that I couldn’t find an address on the website. The city was noted, but that was all.

When I asked the gentleman I spoke to where

I imagined the depressions in this spot, contained within a roughly 8by 4-foot area, would be easy enough to fill with cold patch asphalt, and in researching how to tackle the project, I stumbled upon some YouTube videos of people doing just that. And it looked easy!

The next step was finding a new rental source that had a plate compactor available.

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JUNE/JULY 2018

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TO THE EDITOR: I enjoyed the recent article about patching your asphalt driveway. I think your material calculations were off on Aquaphalt, as it covers 5 sq. ft.1 in. deep, not 5 by 5 ft. (25 sq. ft.) at 1 in. deep. I noticed both figures referenced in the article. Keep up the great articles. I think Renters’ Review helps rental stores see themselves with a fresh set of eyes.

­—DOUGLAS ATTEMA, ATTEMA SALES, LLC

TO THE EDITOR: Just read your article about the DIY asphalt project. It was a nice read from a different perspective. Just an FYI on the math… 4 ft. by 8 ft. = 32 sq. ft. multiplied by 3 in. = 96 sq. ft. If each Aquaphalt [bucket] covers 5 sq. ft. at 1 in., that would be 19.2 buckets to fill in your area. In the middle of the article you said it covers a 5-ft. by 5-ft. area, which is 25 sq. ft., not 5 sq. ft., which the bucket claims. Just my two cents because you included the [sidebar] about coverage.

JUSTIN KISSINGER, VP OF MARKETING, — HY-BRID LIFTS BY CUSTOM EQUIPMENT

EDITOR: Please see our correction on page 6 of this issue.

— JENNY LESCOHIER, RENTAL EDITOR

LOUIS HARTKE, SENIOR PROJECT ENGINEER, — VERMEER CORP.

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QUALITY. So you can RUN [YOUR] WORLD. No matter thei their ir si size, ize, our machines machiines are designed to get beat b up, not beat down. That built-in durability and extended time between service intervals means less time servicing and more time out on rent. And with over 1,900 dealer locations at your service, it all adds up to profits for the long run. johndeere.com/rentalsales

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LETTERS TO THE EDITOR

EDITOR’S NOTE:

// Email Editor Jenny Lescohier at jlescohier@acbusinessmedia.com

ollowing are letters we received in response to the Renters Review 2018 “Beware the ‘YouTube Effect’ F — A Cautionary Tale” in the June/July 2018 issue. Letters have been edited for space and clarity.

DON’T PROMOTE FLY-BY-NIGHT RENTAL OUTFITS TO THE EDITOR: I am the manager of Pioneer Rentals in Chatham, NJ. I always enjoy reading the “Renters’ Review” article in Rental magazine and this year was no exception. I try to take away from the article what perhaps we can do differently or expand upon to make our customers’ experience better.

This article again did as I hoped. I enjoyed the “Youtube effect” idea and in hindsight, have seen it here at the store.

The reason for my email is because I am a little surprised that you used a “rental house” out of a storage facility. I find that rather insulting. Maybe I do not know all the particulars of the “rental house” (I use the term very loosely), but my company has been in business for over 45 years and we carry all the required insurance needed for this business, pay taxes and employ people with knowledge and expertise in most fields with a total of 170 years combined experience. I can’t believe that some guy who rents stuff out of his storage unit does so. I am also insulted because in this day and age with social media and people borrowing items from each other on Facebook town groups at cut rates, not to mention fly-by-night rental places on Craigslist, that you and the magazine would actually use and recommend to others such a company that is out there just undercutting the rental houses in the area that operate by the book and stand by their equipment.

I will continue, as always, to look forward to reading the articles in Rental magazine. I am just surprised by the usage of equipment from such a source, with recommendation, and wanted to express my feelings to you on this matter.

— KEITH NITKA, MANAGER, PIONEER RENTALS INC.

EDITOR: I was also concerned when I learned the business operates out of a storage facility. The company’s website, however, is professional and clearly states the business is a member of the American Rental Association. With that in mind, I decided to give it a chance.

Upon visiting the location, I was amazed at how professional it is. Customers need to make an appointment in order to gain access to the storage unit. The owner meets customers at the gate and drives them back to his unit. He’s been in business for over 20 years, has a professional business card, brochure, trucks with logos, etc. I don’t know about his insurance, etc., but my overall experience with this company was that it came off as very professional, more so than some I’ve visited on much larger properties.

All this aside, one goal with Renters’ Review is to visit all different types of rental businesses – big, small, chain, independent, hardware store rental department – you name it. We certainly wouldn’t aim to legitimize any fly-by-night operations with poor business practices, but if a Google search brings up a company, this is how your customers are honestly experiencing their search for a solution. It’s worth it for us to investigate all facets of the industry, good and bad, if only to bring to light the less-than-perfect parts.

— JENNY LESCOHIER, RENTAL EDITOR

ENJOYED READING RENTERS’ REVIEW TO THE EDITOR: Just read your article on the “YouTube effect.” I enjoyed it. It was funny and very visual. I can easily see everything you went through and can sympathize with trying to do that type of DIY project. I know from trying to move equipment around on trade show floors how tough that is for anyone.

I really miss the trade shows and seeing all the great people that were and are part of this industry. I really appreciate getting ForConstructionPros.com newsletters so I can see what’s going on.

Keep up the good work.

KATHY REISSIG, ACCOUNTING & — MARKETING MANAGER, VELMEX INC. (FORMERLY WITH STONE CONSTRUCTION EQUIPMENT)

TO THE EDITOR: What an undertaking to make the asphalt repairs to your driveway!

It was a very interesting story and I really appreciated your takeaways from the experience, especially from a DIY perspective.

No matter what the DIY “craft” is, from home remodeling to repairs and even crafting and building furniture, it’s never as easy and seamless as the YouTube videos make it to be.

Thanks for sharing! A great article and perspective. I hope you’re enjoying your newly repaired driveway!

JEAN HILLER, SENIOR PUBLIC — RELATIONS SUPERVISOR, TWO RIVERS MARKETING

EDITOR: Thanks everyone for reading.

Renters’ Review is always an intense learning experience and we look forward to many more of them.

— JENNY LESCOHIER, RENTAL EDITOR

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MANAGER’S DIGEST

EPA IS NOW ALLOWING ASBESTOS BACK INTO CONSTRUCTION MATERIALS

EPA Announces Largest Voluntary Recall of Medium- & Heavy-Duty Trucks

One of the most dangerous construction-related carcinogens is now allowed back into U.S. manufacturing under a new rule by the Environmental Protection Agency (EPA). On June 1, EPA authorized a “SNUR” (Significant New Use Rule) which maintains existing bans on asbestos uses, but allows new products containing asbestos to be created on a case-by-case basis.

In May, the EPA released a report detailing its new framework for evaluating the risk of its top prioritized substances. The report states that the agency will no longer consider the effect or presence of substances in the air, ground, or water in its risk assessments.

Newsweek.com reports the EPA said the proposal would affect a wide range of uses of asbestos related to manufacturing that the EPA has identified as “no longer ongoing.”

Such “new” uses would include “adhesive, sealants and roof and non-roof coatings; arc chutes; beater-add gaskets; extruded sealant tape and other tape; filler for acetylene cylinders; high-grade electrical paper; millboard; missile liner; pipeline wrap; reinforced plastics; roofing felt; separators in fuel cells and batteries; vinyl-asbestos floor type and any other building material (other than cement,)” according to the EPA. Asbestos-related deaths now total nearly 40,000 annually, with lung cancer and mesothelioma being the most common illnesses in association with the toxin.

Newsweek suggests President Donald Trump’s personal stance on asbestos may have influenced his administration’s decision.

“I believe that the movement against asbestos was led by the mob, because it was often mob-related companies that would do the asbestos removal,” Trump wrote in his 1997 book, The Art of the Comeback. “Great pressure was put on politicians, and as usual, the politicians relented.”

As EPA eases regulations against using harmful toxins like asbestos, the responsibility to protect peoples’ health falls to local and state governments, and to the companies and consumers themselves.

The U.S. Environmental Protection Agency (EPA) has announced that Cummins Inc. will voluntarily recall roughly 500,000 model year 20102015 medium- and heavy-duty trucks. The recall will replace a faulty emissions control systems component that causes excess emissions of nitrogen oxides (NOx). This recall is the largest voluntary truck emissions recall to date. The problem Cummins is acting to correct is the result of a defective part and does not involve a defeat device.

To learn more, visit www.forconstructionpros.com/21016919.

“[This] recall is a great example of how government and industry work together to protect health and the environment.” said EPA Office of Air and Radiation Assistant Administrator Bill Wehrum. “This is the way it’s supposed to work. Our followup testing seeks to make sure that pollution controls work throughout an engine’s useful life. And, if they don’t, then companies step up to set things right.”

The trucks being recalled are equipped with selective catalytic reduction (SCR) systems designed to control NOx emissions. NOx is a potent air pollutant that contributes to smog and fine particle formation in the atmosphere. The SCR catalysts that will be replaced through the recall were found to be less durable than is required, degrading within a few years instead of controlling NOx pollution for the regulatory full useful life of the vehicle. The recall will replace these SCR system components.

Medium- and heavy-duty categories include vehicles ranging from larger pickup trucks to vocational vehicles to big rigs.

To learn more, visit www.forconstructionpros. com/ 21015861

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8/13/18 9:09 AM

CONSTRUCTCONNECT:

TOTAL US CONSTRUCTION STARTS FOR 2018 PREDICTED TO BE DOWN -0.2% ConstructConnect, a leading provider of construction information and technology solutions in North America, announced the release of its Fall 2018 Forecast and Quarterly Report. The forecast revealed minor revisions to its total construction starts from what was

originally estimated last quarter. Total starts for 2018 over 2017 are now expected to be -0.2%, down slightly from the 0.4% figure previously calculated.

Single-family homebuilding will provide the major momentum this year and for the next several years. Multifamily

U.S. Total Residential Construction Starts — ConstructConnect

residential groundbreakings will ease back in 2018, before resuming upward movement in 2019.

The forecast suggested 2019 total starts will rebound to 7.8% year over year, faster than the 7.1% previously expected. Beyond 2019, the annual growth rate of total starts will settle down into a range of 4.5% to 5% out to 2022.

After a one-third increase in the 2017 starts, multifamily residential groundbreakings will ease back in 2018, before resuming upward movement in 2019 and beyond. Single-family homebuilding will provide the major momentum this year and for the next several years.

The demographics for single-family housing are encouraging, as family formations among millennials are spurring the desire for living space that transcends rental accommodation.

U.S. Total Non-Residential Building Starts — ConstructConnect

“The incentives to carry out capital spending at this time include numerous positive indicators: strong GDP growth accompanied by exceptional jobs creation and an almost record-low unemployment rate; a big cut in the tax rate and a bonus depreciation rate that are lifting corporate profitability; and a pervasive shift to rosier consumer and business confidence,” explained ConstructConnect’s Chief Economist Alex Carrick.

To learn more, visit www.forconstructionpros. com/21016826.

Diesel Fuel Prices Down as Questions Rise About Crude Oil Supplies Political tension between the U.S. and Iran met increased crude supplies from Russia, Saudi Arabia and other OPEC members just as average U.S. diesel fuel prices dropped almost 2 cents from the week before. Diesel prices, nevertheless, remain 71 cents higher than a year earlier.

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The national average on-highway diesel retail price, as reported by the Department of Energy on July 23, was $3.22 per gallon.

Prices fell in all regions, with the biggest drop in the Midwest, down 2.9 cents per gallon to $3.142. The highest prices were in California, at $3.943, down 2.5 cents, and the lowest were in the Gulf Coast region, which slipped to $2.993 per gallon.

On-Highway Diesel Fuel Prices (dollars per gallon)

AUGUST/SEPTEMBER 2018

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MANAGER’S DIGEST Among the highlights: • Momentum in key underlying drivers of housing demand offset signs of nascent headwinds, with the homebuilding expansion, now in year seven, and the overall economic expansion, now in year nine, showing few signs of slowing

U.S. Homebuilding

Outlook Stays

POSITIVE

A just-released outlook for the US homebuilding sector remains positive, reflecting Moody’s analysts’ expectations with respect to the fundamental business conditions in the industry over the next 12 to 18 months.

• Millennials, the biggest population cohort in the US, are entering the housing market – both for purchases and for rentals – in powerful and increasing numbers • Consolidation within the homebuilding industry continues briskly, with homebuilders finding it cheaper and quicker to enter new markets, and easier to go much deeper in existing markets, by buying competitors rather than “green fielding”

• Credit metrics continue to improve for much of the homebuilding industry, with debt leverage gradually being reduced, interest coverage strengthening, and gross margins slowing and even stopping their recent declines “We view the homebuilding industry as still having significant further room for consolidation,” said Natalia Gluschuk, Moody’s assistant vice president. “We believe acquisitions will be selective and well-spaced out, and expect public-to-public large transformational purchases to continue as builders compete for market share, while publicto-private purchases will extend reach into new and existing markets.”

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Construction costs increased for the 21st straight month in July, according to IHS Markit (Nasdaq: INFO) and the Procurement Executives Group (PEG). The current headline IHS Markit PEG Engineering and Construction Cost Index registered 68.0, 1.4 points higher than in June.

Both materials/equipment and labor sub-indexes came in above 50, indicating rising prices.

Price increases for materials and equipment were stronger across the board in July; the index posted a gain of 0.4 points, reaching 69.5. The indexes were higher in eight of the 12 categories, though all 12 were above the neutral threshold of 50. The indexes fell for copper-based wire, heat exchangers and ocean freight. The biggest gains were in the indexes for concrete, transformers and pumps and compressors while the steel index had the highest reading.

“Steel prices in the U.S. are at or near peak levels. What little relief is on the way will come later this year,” said John Anton, director, pricing and purchasing, IHS Markit. “Pipe and tube

prices have not peaked, but will climb through the rest of the year. If you buy from Brazil, Argentina or South Korea, you may need to find additional suppliers; supply shortages are ongoing in rebar, angles, pipe, and tube.”

The current subcontractor labor index expanded at a faster rate this month compared to last; the index increased 3.7 points to 64.4, marking the 12th straight month of increasing prices. Labor costs continued to increase in all U.S. regions, with the Northeast experiencing the biggest rise in the index.

The six-month headline expectations for construction costs index increased for the 23rd consecutive month; the index moved up 3.3 points to 78.0, the highest level recorded in the nearly six-year life of this survey. The materials/equipment index rose 3.0 points higher to 79.9. Expectations for future price increases were widespread. Price expectations for sub-contractor labor increased 4.0 points, coming in at 73.6. Labor costs are expected to rise in all regions of the U.S. and Canada.

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8/13/18 9:09 AM

MANAGER’S DIGEST

SINGLE-FAMILY PERMITS ISSUED INCREASED 6.3% COMPARED TO 2017 LEVEL

in second with 48,132 during this time. Meanwhile the lowest number came from the District of Columbia with 57 permits. The 10 states issuing the highest number of single-family permits combined accounted for 60.6% of the single-family permits Over the first six months of 2018, recorded the highest growth rate issued. the total number of single-famiduring this time at 26.3% while sinThe 6.3% increase in the nationly permits issued year-to-date (YTD) gle-family permits in the District of wide growth rate of year-to-date nationwide reached 444,600. On a Columbia declined by 66.7%, from single-family permits, is largely due to year-over-year basis, this is a 6.3% 171 in 2017 to 57 in 2018. (Chart 2) the aggregate increase in single-famincrease over the June 2017 level of In the single-family sector, Texas ily permits across the Western states.

418,128. The results from the SOC are led with 64, 879 permits issued yearOut of the 13 which are classified similar, year-to-date single-family perto-date in June 2018 and Florida came as Western states, eight states mits over the first six months recorded single-family permit of 2018 was, 444,700 which is Permits: Residential - 12 Month Change: June (Units #YTD, NSA) growth exceeding the nation6.6% ahead of its level over the National Association of Home Builders al average. A total of 15 states same period of 2017, 417,000 recorded growth rates higher (the SOC is the source of the than the national average. Eight monthly New Residential of these came from the Western Construction release). (Chart 1) region of the county, six from Year-to-date, across the the South, and one from country, single-family permits Northeast. New Hampshire was grew in all the regions except the lone state to record singlein the Northeast and Midwest family permit growth higher where it declined by 2.3% and than the national rate from the 0.3% respectively, compared Growth in Single-Family Permits: Jun 2018 YTD v June 2017 YTD Northeast region.

National Association of Home Builders to June 2017 YTD. Out of the Year-to-date, ending in nine Northeastern states, only June 2018, the total number two, New Hampshire and New of multifamily permits issued York, recorded an increase in nationwide reached 229,013. single-family permit growth This is 7.1% ahead of its level during this time while the other over the first six month of 2017, seven states declined. In the 213,911. The increase in nationMidwest, out of the 12 states, wide growth rate is due to the only four states reported an increases across Southern and increase in single-family perWestern states which postmits issued during this time. ed growth rates of 13.6% and Western region had the high7.1% respectively. The results est growth in single-family Growth in Multi-Family Permits: Jun 2018 YTD v June 2017 YTD from the SOC show an increase (14.2%) while South recorded

National Association of Home Builders of 3.9% in multifamily perthe highest multifamily permits mits over the first six months of growth (13.6%) during the last 2018, 226,000 compared to the 12 months. same period of 2017, 217,600.

Between June 2017 YTD

1

2

3

and June 2018 YTD, 30 states saw growth in single-family permits issued while 20 states and the District of Columbia registered a decline. Colorado

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(Chart 3)

To learn more, visit www.forconstructionpros. com/21016813

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8/13/18 9:09 AM

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8/13/18 9:09 AM

MARKET WATCH

By Rod Dickens, contributing editor

HOW DO YOU APPROACH SAFETY? Rental businesses from around the country share their philosophies regarding this important topic

OREGON: EQUIPMENT AND PARTY SALES BOTH LOOKING UP Power Pac & Party Time Enterprises in Klamath Falls, OR has two stores, an equipment rental store and a party store, on the same site.

Both, according to company vice president Jeff Mauch, have experienced a vast improvement in sales over the last couple years.

“Our party store is seasonal,” said Mauch. “Right now, it’s graduation season and the store’s very busy. Not to say our heavy equipment rental is lagging far behind. There’s been a definite increase in commercial construction,

including an uptick in renting aerials and reach forklifts. In fact, we’re currently in the market to add more reach equipment to our inventory.

Mauch is safety coordinator for aerials. He noted the company offers customers certification courses on aerial equipment, something that has become more convenient for them thanks to online courses. The handson part of the certification is still completed at the store.

“All our employees are also certified to operate this equipment,” Mauch added, “and we hold company-wide

“WE HOLD COMPANY-WIDE SAFETY MEETINGS THE THIRD FRIDAY OF EVERY MONTH.” THIS, HE ADMITTED, TAKES A SPECIAL COMMITMENT SINCE TIME IS AT A PREMIUM DURING THE BUSY SEASON.” 20

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safety meetings the third Friday of every month.” This, he admitted, takes a special commitment since time is at a premium during the busy season.”

Power Pac & Party Time has 12 full-time and two part-time employees, some of whom are cross-trained to work in both sides of the business.

UTAH: MOUNTAIN WEST LOOKING GOOD “The Utah and surrounding markets are strong and the long-term forecast is very positive,” said Mark Christison, general manager for Western States Equipment Company. Located in Salt Lake City, the company has been in business since 1995 and offers a wide range of rental products, including both large equipment and small tools, to commercial and industrial clients.

“The commercial construction sector is at a frenzy pace, with the new airport and prison consuming a lot

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8/13/18 9:11 AM

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MARKET WATCH

of inventory,” he added. “The industrial sector is making a nice come back, as well, after a couple years of flat activity, but is still not where it was pre-crude oil crisis. All told, the mountain west region rental activity is healthy and the future is bright.”

Christison emphasized that Western States Equipment is committed to safety. “We have an extensive pre-employment safety training program as well as monthly safety meetings to discuss current safety issues. We also provide customers with operator training and certification on every class of machines we offer.

“Our drivers and field techs are all required to be MSHA and OSHA trained.

Our safety motto is: Don’t make the 5:00 news.”

FLORIDA: PUTTING DUST ON NOTICE Park’s Rental and Sales, headquartered in Fort Pierce, FL, recently bolstered its lineup of dustless floor breakers, floor prep equipment, and masonry handheld tools. The move this year, which brought on Hilti dust removal systems and dustless vacs, gives customers even more options for minimizing their exposure to silica dust.

“The fact that Silica dust is harmful is gaining more awareness around here,” explained Operations Manager Sean Thomas. “We see trucks driving by, advertising their company’s ability to perform dustless jobs, something we didn’t see a few years ago. The new vacs and systems not only help contain dust to benefit operators, they also reduce cleanup for their customers.”

As he pointed out, OSHA regs help drive this growing awareness, but they are not working alone. “Promoting a safe work environment for customers

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is an important part of renting equipment. For example, we require operators be present when renting chain saws and other similar tools, so they receive a first-hand demonstration from us. For larger products, such as boom lifts and telehandlers, our delivery drivers are certified equipment operators who provide on-site demonstrations that emphasize safe operation.”

Thomas, a 14-year veteran with the company, noted that safety sheets, manuals, and other documentation that go out the door with tools and equipment also impress on customers the need to operate their rentals in a safe manner.

Park’s Rental caters to a broad customer base comprised of both homeowners and contractors. Its motto, “solutions for rent,” requires stores carry a wide variety of tools and equipment, everything from small hand-held drills to 60-foot aerial lifts. The company started in business in 1964 in Fort Pierce and has since added two satellite locations, one in Vero Beach and the other in Port St. Lucie.

Business in all three locations is going well, driven by new construction to accommodate an upbeat housing market and demand for new restaurants, convenient stores, and gas stations, added Thomas.

“The area took quite a hit during the recession and sales are just now getting back to where they were prior to ’07. I was relatively new to the industry back then and didn’t have an idea the market could collapse like it did. Now I know it’s possible.

Still, there’s no indication the market is slowing and we anticipate positive sales growth for the foreseeable future.”

RHODE ISLAND: “SAFETY IS PART OF OUR CULTURE” Construction Equipment Rentals Inc., in Johnston, RI, is a relatively new player in the industry. But it’s also a fast learner. After a slow start five years ago, the company has since made a major management change. “We essentially rebooted our approach to customers, to sales, and to our employees,” said general manager Mike Travis. “Part of that change, too, was how we approached the safety issue with both our employees and our customers.

“Safety has now become a very important part of our culture. We begin every meeting with a stretching exercise and a discussion of a safety topic such as reviewing where we meet in case of an emergency or reminding employees to wear their harnesses when operating equipment and always coming to work with safety shoes, glasses, and so forth.

“EVEN THOUGH SAFETY STARTS WITH A COMMITMENT FROM THE TOP, WE GIVE ALL EMPLOYEES A CHANCE TO PRESENT WHAT THEY FEEL IS A SAFETY ISSUE, BECAUSE SAFETY CAN MEAN DIFFERENT THINGS TO DIFFERENT PEOPLE.”

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8/13/18 9:11 AM

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MARKET WATCH

“Even though safety starts with a commitment from the top, we give all employees a chance to present what they feel is a safety issue, because safety can mean different things to different people.”

For its customers, who primarily work in the commercial sector, Construction Equipment Rental takes a similar approach. “Our goal is to push education down to the operator,” added Travis. “We feel the industry has a social responsibility to ensure its workers are safe. We also tell customers that equipment operated in a safe manner lasts longer and performs better.”

Education is the key, he reemphasized. “In addition to doing a walk around with customers to ensure they’re confident in operating an aerial work platform or another piece of equipment, we offer safety familiarization classes at our facility. In fact, today we have 15 customers attending a session.

“One of our employees has also gone through a Terex/Genie “train the trainers” safety certification program and has since certified another employee, here. We offer this training to customers. It takes a 72-hour commitment from them, but they can do some of the training on-line, before the hands-on portion at our facility.”

Travis notes that few competitors offer the level of safety training that Construction Equipment does.

Even though it can provide a competitive advantage, he tells customers that going through the training doesn’t require a commitment to rent from the store. “No, again it’s about having social responsibility and doing the right thing,” he says.

Hot market The management change has paid off for this rental store. Travis terms the current market in the state a “hot,” one that is bolstered by new

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JUST LAST MONTH, THE COMPANY ADDED ANOTHER LAYER OF SAFETY WHEN IT HIRED A TRUCK DISPATCHER, DOT TRAINED IN LOAD SPECIFICATIONS AND SAFETY.

construction, tax advantages associated with renting versus buying equipment, and growing safety awareness, e.g., replacing the use of ladders with safer alternatives.

Construction Equipment recently opened a second location and would like to open another one in the not-to-distant future. It’s goal: To have 1,500 pieces of equipment in its inventory and customers who appreciate how important it is to operate them safely.

INDIANA: TAKING SAFETY TO A HIGHER LEVEL “Safety has always been a top priority for us,” relates Illini Hi-Reach CEO Larry Workman.

“It begins when you deliver a piece of equipment. You do a walkaround with the customer, explain dos and don’ts, and determine how familiar the operator will be with the equipment.”

But as he said, that’s just the beginning of safety training for this Crown Point, IN-based company. It also offers a four-hour ANSI, OSHA certification class with a classroom instructor, a video presentation, and actual handson training. Those who take the class are awarded a certificate, not unlike a driver’s license, that gives the date issued and product certification.

“Six of our employees have gone through a week-long safety training program called ‘train the trainers’ at the JLG factory headquarters. They are certified to teach safety training

classes, either here, at one of our five locations throughout Indiana and Illinois, or onsite at customer facilities,” explains Workman. “We also hold monthly safety training with our employees, providing timely safety tips gleaned from our own experiences and from other industry sources, including trade magazines. Our new Crown Point facility also has a state-of-the art audio/visual training center.”

Just last month, the company added another layer of safety when it hired a truck dispatcher, DOT trained in load specifications and safety. “Even though we’re just a regional player and not nearly as big as the national companies, we have more than 1,000 aerial lifts in our inventory and trucks spend a lot of time on the road,” added Workman. “Making sure they are well maintained and properly loaded is not only fundamental to their safe operation but helps ensure that pickups and deliveries are made on time.”

In addition to renting aerial lifts to a wide variety of general contactors and subs, Illini Hi-Reach generates approximately 30 percent of its revenue from selling JLG equipment. The company employs more than 45 people and offers full service at all five locations.

“We had a very good year last year, and our stores are doing well again,” said Workman. “New construction is currently driving most of our rental business, with markets in neighboring Indiana and Wisconsin showing the greatest activity.” ■

www.ForConstructionPros.com/RENTAL

8/13/18 9:11 AM

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AUGUST/SEPTEMBER 2018

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NEW PRODUCTS

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 Absolute EZ-UP Offers Five Models of Zallys Electric Wheelbarrows

Absolute E-Z Up (AEUP) offers five models of Zallys electric wheelbarrows, compact yet high-performance machines ideal for diverse jobsites ranging from commercial gardening projects to construction sites.

• Models include the BRIO, with load capacity of 440 lbs. and speeds to 2.5 mph, to the D1 and D2 series, with load capacities to 661 lbs. and speeds to 3.1 mph and the Dumper Jet and Dumper Jet L, with load capacities to 1,100 lbs. and speeds to 3.1 mph • Well balanced and easily maneuverable for a safer alternative to the standard manual wheelbarrows • All models feature a variety of accessories that can be quickly and easily changed out for maximum versatility • BRIO electric wheelbarrow is CE certified, and the D1, D2, Dumper Jet and Dumper Jet L are both CE and UL certified

• 3-cylinder Yanmar Tier 4 diesel engine

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• Stainless-steel multipass heat exchanger

• 12-volt system

• Backward curved aluminum impeller for quiet operation

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• Control panel with large, easy-to-use switches

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• -40°C start • Optional trailer/fuel tank

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MEC Offers Proactive Platform Safety System (PPSS) for Slab Scissors MEC announces the introduction of the Proactive Platform Safety System (PPSS) for select slab scissor lifts. This innovative solution is designed to alert MEC scissor lift operators by proactively warning them of overhead hazards with the goal of collision and entrapment avoidance.

• A “cone” of safety is projected to detect objects above the machine operator • Sensor will begin detecting obstacles 12 ft. above the platform floor • An alarm will sound when an object is identified within the cone, and the frequency of beeps will increase as the object gets closer • With a predetermined safe distance setting, the frequency of alarm beeps becomes constant and the machine stops lifting • Override button is available for deliberate closer positioning towards an object • Unique 45º orientation of the MEC lift control handle is designed so that forward/downward movement will cause the machine to lower if contact was made with an overhead obstacle www.forconstructionpros.com/21016732

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 HT275 Heavy-Duty Trencher

The HT275 is Ditch Witch’s largest trencher designed to increase ROI on water, sewer, gas, power and underdrain installations, pipeline distribution and other heavy-duty trenching tasks. The HT275 installs up to 10 ft. deep and 26 in. wide.

• Cummins 275-hp Tier 4 Final engine • Hydrostatic trencher-chain drive with infinitely variable displacement motor • Hydraulic quick-disconnect blocks reduce attachment changing time • Patent-pending suspension mounts to center of each track frame to “float” each track independently • Wireless remote • Air-ride suspension seat with 270-degree rotation • Ergonomic joystick controls www.forconstructionpros.com/21015757

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VALUE TESTIMONIAL Advertisement

DELIVERING PROVEN PERFORMANCE THROUGH SMART TECHNOLOGY You have big, important jobs to tackle, but you don’t have time to waste on equipment that doesn’t deliver reliability and advanced technology engineered to give you the edge. So, don’t just settle for a scissor that simply does the job. Choose from two JLG® scissor lines that do so much more. The premium ES Series and value R Series both deliver proven performance through smart technology that maximizes uptime in ways other scissor brands can’t.

While most scissor lifts appear similar at first glance, look beyond the actual exterior and you will find technologies that truly differentiate a standard scissor from one that provides advanced technologies and features that deliver performance advantages on-the-job.

Built for rugged reliability, the rental-ready R Series electric slab scissor lifts offer 19-ft and 40-ft models with up to 770 lb of platform capacity. Premium and efficient ES Series scissors are available in five models from 19 ft to 32 ft, with dual capacity on select models, which deliver up to 1,000 lb of platform capacity.

R Series scissor lifts are perfect for rental thanks to serviceable components and durability-enhancing features like a simplified active pothole protection with fewer moving parts and only one limit switch. This is a value-priced line that includes the narrowest 40-ft scissor lift in its class, while featuring advancements like

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SIMILAR, NOT THE SAME You can settle for a scissor that does the job. Or you can choose from two JLG® scissor lines that do so much more.

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Practical Solutions for the

FUTURE OF YOUR BUSINESS

T

he world is changing faster than ever before, affecting everything from from the ways we are entertained to our methods of doing business. Much of this evolution is advantageous, but some can cause growing pains we might like to do without.

One thing’s for sure, the pace of change is unlikely to slow down, so it’s important to keep our eyes on the horizon and do our best to be proactive, rather than reactive. With that in mind, following are a collection of thoughts and insights from several experts representing various facets of the business world. We hope they’ll spark some ideas that will help rental businesses succeed now and into the future.

Key Factors That Will Affect Equipment Rental in 2018 & Beyond Even a small rental rate increase could push contractors to buy

A

s most would agree, the construction industry continues to fare well. Based on what we hear from our clients and data from our 42nd annual Wells Fargo Construction Industry Forecast, we expect to see this trend continue. Our forecast generates an Optimism Quotient (OQ) each year, which is a measurement of the industry’s expected activity for the year ahead.

With the 2018 OQ at a 20-year high of 133, we can state with some conviction that the participants who spoke to us feel that 2018 is going to be a very good year.

In today’s market, contractors have to make a significant investment in machinery and equipment, and acquiring equipment can be done in several ways.

Common questions include: “Do I have enough work to justify buying it?” and “Should I just rent rather than make a long-term investment in the equipment?”

Distributors also have to make decisions, including whether their focus will be more on sales or rentals (and is there a need for a dedicated rental fleet), and how much inventory is needed. These are difficult decisions when the economy is strong and the availability of new equipment is not as easy to get as when things are slower. It is definitely not an exact science and can keep a business owner up at night.

Expect more rental Our most recent forecast told us that 65% of distributors and rental companies expect to rent more equipment

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to contractors than the prior year. // By Peter Of the contractors that we surveyed, Gregory, senior vice 33% expect to increase their rentpresident, al activity. One caveat that we learned Construction Group, Wells Fargo from the industry forecast, though, Equipment Finance shows that even a small increase in rental rates could push contractors to purchase the equipment rather than rent.

This is something we have seen in the last few years as contractors are more bullish on owning equipment when they have a stronger backlog of jobs and more longterm confidence in their local economy – a trend we are seeing now in many areas. While equipment rental has been around for many decades, after the great recession this trend increased significantly due to a drop in equipment values, little work backlog, and a lack of confidence in the economy. Distributors who had previously utilized a rent-to-sell model, were now in a position where they needed to decide if they wanted to adjust their business model to include rent-to-rent with fewer sales occurring. For a distributor that does not have that experience, this can be scary as rental companies run their operations far differently from manufacturer-based distributors. Large investments in personnel, systems and inventory are required to adjust to this model, and some have been more successful than others in these endeavors.

Contractors realized that they could get the equipment they needed at a reasonable cost, have greater flexibility (which includes the ability to return it at any time), little or no maintenance costs, and no long-term risk of ownership. This has effectively shifted the risk of ownership to

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the distributors. Contractors have been able to get newer/ late model equipment to use on their jobs without having to buy it.

Bigger fleets Another key insight from our 2018 forecast is that 55% of our surveyed distributors and rental companies said they will increase the size of their rental fleets. This additional investment comes at a cost with equipment prices rising and interest rates continuing to go up. Many manufacturers have passed on the increased price of steel through invoice surcharges. At the same time, labor costs are rising due to a shortage of qualified technicians.

In our conversations with manufacturers and distributors, we hear the delivery time for new orders is delayed as much as six months. This is due to several factors – record orders coming in, not having a large enough workforce, and not having enough space to increase production.

Their suppliers are feeling similar pain and component availability is strained.

The Federal Reserve has continued to increase interest rates based on historically low unemployment and an economy that continues to hum along, with many forecasts projecting 2018 GDP to be anywhere from 3-5%. Our own Wells Fargo Securities forecast is for 2018 GDP growth to be approximately 3%. From late 2015, the Fed has increased its benchmark rate seven times, which then forces lenders to increase their lending rates to their customers. Add all of these factors together, and it increases the purchasing and carrying cost for each unit and can cut into margins very quickly.

What about rates?

So that begs a question – can distributors and rental companies increase rental rates to cover these higher costs? Every CFO out there will see these increases and be reaching out to the sales side of the business, advising them of these higher costs and the need to recoup them in their rental rates. The sales side will then need to make a decision – do I keep the rates where they are or try to pass along the increase? Remember – our survey told us that even a small rate increase may push contractors to purchase rather than rent. And most contractors will utilize two or three sources for renting their equipment – they will likely call the guy down the street to see what his rate will be. As you can see, a tricky situation to be sure, and not for the faint of heart. ■

When Rental is Hot, So is the Competition

// By Garry Bartecki, managing member of GB Financial Services LLP

Opportunities abound for those who know how to plan and are willing to adjust to the changes

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I

t’s all good news for the rental industry. The American Rental Association expects continued growth for the next five years, and its Rental Penetration Index continues to climb, indicating that the percentage of construction equipment on work sites is growing, which in turn means contractors are buying less equipment and turning over the cost of ownership to the rental companies.

Rental company owners should be pleased because there are more rental opportunities available. On the

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Practical Solutions for the

FUTURE OF YOUR BUSINESS other hand, the favorable rental metrics are creating more equipment rental companies in your “territory.” Rental transactions and opportunities are growimg, generating growth in rental fleets owned by both rental companies as well as equipment dealers.

Continued growth in rental and the related rental fleets means one thing in terms of planning for the balance of 2018 and beyond: more competition. And more competition means: ■■ More sales personnel calling on your existing customers ■■ More rental sources for customers to call, including the “digital middleman” who fills customer needs by contacting local rental companies ■■ Potential loss of key personnel… sales, techs and drivers ■■ Additional marketing and sales expenses ■■ Volatile rental rates as newcomers try to penetrate the market ■■ Pressure on profitability and cash flow ■■ Problems meeting bank covenants There is no question… as the rental industry heats up, so does the competition and the problems that go along with increased competition.

equipment available it is found money, which you should probably take advantage of. In fact, you may want to contact these vendors to get added to their “select provider list.” In the end, some rental companies will get hurt by the digital crowd and others might come out ahead. Do yourself a favor and learn what you can about the digital rental companies and see if you can sign up as a provider.

Equipment dealers provide both short- and long-term rentals. New competition in their territory is sure to put pressure on rental profits and fleet ROI. Dealers might find they need to reduce the number of units in their fleets to maintain a reasonable ROI. Reducing the rental fleet could come at a cost if the used equipment markets get flooded with used rental units. So, in order to keep control of both their balance sheets and income statements they might reduce future equipment purchases which won’t sit well with their OEMs. But with “rental” being a small part of their sales mix, they do have other profit silos to work with to make up for rental losses.

CONTINUED GROWTH IN RENTAL AND THE RELATED RENTAL FLEETS MEANS ONE THING IN TERMS OF PLANNING FOR THE BALANCE OF 2018 AND BEYOND: MORE COMPETITION.

Not your father’s competition The competition basically comes from a few sources: ■■ Equipment dealers ■■ Pure rental companies ■■ Digital rental transaction brokers ■■ Digital contractor-to-contractor rental brokers A lot of you are likely thinking, “Where did all this competition come from?” and “Are there really people out there making money brokering rental transactions?”

All I can say is when the industry is hot, the players in every market will increase, meaning existing players have to mitigate new market rates which could lead to lower Rental Gross Profit margins and thus, lower overall net profits and cash flow.

The digital players are basically providing the equipment provider with a re-rent transaction. If you have

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Limit your exposure

So now we get down to the pure rental companies who have the greatest exposure to new competition because rental is their primary source of profits and cash flow. Pure rental companies that find volatile rates are reducing rental revenues to levels lower than expected have to take steps to get rental costs to levels that bring rental GP% back to where it belongs. But for rental companies, this is easier said than done.

Rental cost of sales is primarily made up of tech payroll, road tech payroll, truck driver payroll and parts used for maintenance of both rental assets as well as delivery vehicles. These are tough costs to control if you have multiple locations but it’s even a problem for single-location rental stores if there is little or no accountability associated with the work performed.

Equipment dealers do not have this problem because they have formal parts and service profit silos who provide services to the rental department. Parts and service work is usually provided to the rental department using a “best customer” rate and is billed in the normal course of business. Using this process, the rental department gets to see the quotes for both labor and parts and at least knows that to expect going forward for similar work. The dealer

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rental department will have its own check-in and checkout personnel as part of their payroll cost, but the rest is supplied by other departments. The point here is dealers know their hard costs to maintain the fleet and what they need to do to better control costs.

Pure rental companies usually have techs in house who prepare work orders for work performed on the fleet and vehicles. In many cases there was no formal review of the work order in terms of actual vs expected cost, nor much control of hours worked on a particular job.

Having an internal service manager to estimate the work in terms of both parts and hours would mitigate this situation as long as there is accountability that goes along with the process. In short, pure rental companies need to keep “rental” cost of sales in line to the point where management is comfortable that their internal results are competitive against other outside service providers.

Pure rental companies need to:

■■ Quickly examine planned equipment purchase orders and make adjustments as necessary ■■ Find out what all of their competitors are doing ■■ Have their sales personnel ask about sales calls from other sources and what “deals” they are throwing on the table ■■ Get control of costs should rental revenues decrease ■■ Be cautious about 2019 equipment orders ■■ Review bank covenant requirements and estimate 2018 EBITDA to see where things stand; you can mitigate a problem ■■ Get control of hours worked by both techs and drivers ■■ See if outsourcing works for you Competition is really good for the industry and for those with the ability to plan and adjust to the changes taking place. Those that follow the status quo, however, will find themselves eventually with a cash shortage if rental volume falls and they do nothing to fix the problem. ■

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Practical Solutions for the

FUTURE OF YOUR BUSINESS

Communication is Key to an Effective Parts Department // By Matt Traxler, parts manager, RDO Equipment Co, McKinney, TX

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When service technicians have what they need, when they need it, equipment is out the door and customers are back up and running

and either get the customer back up and running or get a machine out of the floor, ready to rent. Having the right parts is also crucial for technicians going to jobsites to repair machines, as it eliminates any return trips and extra downtime for the customer.

W

Parts to sales

hile renting customers good, quality equipment is a high priority for any rental center, parts support is just as crucial. To effectively contribute to customer satisfaction and the company bottom line, a parts department must operate smoothly and efficiently.

The biggest key to a high-performing parts department lies in communication.

Every organization, from a small rental center to a large dealership that rents and sells equipment, has a lot going on – a lot of “moving parts” so to speak. If parts employees aren’t communicating effectively, mistakes will happen and opportunities will be missed.

Here are the six ways a parts department must communicate – both internally and externally – to run the most efficient, effective operation.

Because parts professionals don’t typically have direct contact with customers, communication between parts and sales can lead to better, more personalized service. For example, a parts department may do electronic invoicing as the standard, but some customers prefer a mailed, paper invoice.

By knowing this simple preference, parts can proactively accommodate and deliver a customer service win.

In addition to frequent communication between parts and sales teams, effective parts departments can offer a direct line of communication with customers. If there’s ever an immediate need and a customer can’t reach his or her sales professional, having an established line of communication with the parts department gives the customer an option to get what’s needed quickly.

Parts to service

Parts to parts

A communication breakdown between parts and service – or lack of it altogether – can lead to unhappy customers or missed rental opportunity. When a machine is in for service, the goal is to get it back out on the jobsite or rental floor as soon as possible.

With proactive, effective communication, parts specialists can ensure service technicians have what’s needed to complete work and get it done in a timely manner,

While easy to overlook, good communication within a department goes a long way to efficiency. Especially for a parts specialist with little experience, the opportunity to ask questions and learn on the job from colleagues is a great way to get training while contributing to the team’s efforts.

Each member of a parts team also offers unique perspectives on the most popular and more specialty items, important when laying out a show floor. Good

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communication between a manager and the team can help determine the optimum placement of parts on the floor, as well as what should be kept off the floor, inaccessible to walk-in customers.

Parts to manufacturers Most manufacturers offer recommendations for which and how many parts to stock, based on machines offered at the store. Good communication with these partners ensures the department has the right selection of parts for customer uptime and profitability potential.

Established parts-to-manufacturer communication also comes in handy for specialty or timely orders.

Parts to stores In the case of companies with multiple locations, effective communication between stores contributes to efficiency and greater customer uptime.

For example, RDO Equipment Co. has seven locations in Texas alone. The company’s inventory process includes a monthly cycle count, which all stores share amongst each other. If a part is needed at one store, it may be faster and easier to source from another location versus ordering.

Parts to systems Finally, it’s difficult to imagine running a parts department without technology. Virtually all operate some sort of electronic system, everything from inventory to invoicing to ordering. While there isn’t one single system that’s right for every company, what is crucial for all is that their parts team effectively “communicates” with the system, including being properly trained on how to operate it, as well as taking care to avoid data entry or other human errors.

Technology offerings will continue to expand, not just for companies, but customers as well. Parts departments that are on top of the ways to communicate with technology can implement and offer more of these opportunities to customers.

Bringing it all together Between managing inventory, pricing strategies, and a dozen other factors, communication might seem like the lowest priority for a parts department. However, effective communication between parts and several internal and external areas is among the most crucial pieces to the management puzzle. ■

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Our commitment to service, knowledge and product availability has made TVH a One-Stop-Shop for all your industrial parts needs.

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Practical Solutions for the

FUTURE OF YOUR BUSINESS

Digital Marketing Best Practices for Rental Companies How to promote your business in a manner today’s customers will respond to

T

he equipment rental industry is currently going through a digital transformation. The post-recession construction boom has created an interesting time in the rental market with shortened project schedules, a challenging labor market, and increased material costs. All this, coupled with the ever-changing digital and communications landscape, has established an acceptance of technology – even in an industry known to lag behind.

Decades of relying on traditional, relationship marketing practices is no longer sufficient as locally owned yards to national rental companies look for new avenues for drawing more customers.

To gain digital marketing expertise, we spoke with Jim Arabia, vice president of marketing at BigRentz, the largest online equipment rental network. He shares tips every rental equipment company can implement to maximize their online presence.

Rental: What is the main priority rental equipment companies should focus on when developing a digital marketing strategy?

Digital or traditional, the main focus to any marketing strategy should be understanding your audience. Know your customers. In a survey of our customers, we found communication (in multiple forms), proactive information, and of course reliability of the equipment were all on the top of their needs.

From there, build your strategy on the strengths of the company and the value you can bring customers. For example, if you are the only company to own certain classification of equipment within 500 miles, it is a strength you can focus on. Communicate to potential customers what equipment you have available at any given time for a designated geographical radius.

Rental: What is SEO and why does it matter?

Search Engine Optimization (SEO), simply put, is the term for the process of making your website more visible in a search engine’s unpaid search results. These search

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results are often referred as “organic” or “earned” results because they are not directly paid for. This // By Jim Arabia, VP of should not be mistaken for paid marketing, BigRentz online advertising which is a separate beast. The reason SEO is important is the more frequent your website appears in relevant search results lists, then the more visitors and potential customers you will gain.

Understanding how search engines work dictates the drivers of an SEO strategy. Search engines, like Google and Bing, catalog or index the words people search for, audience search behavior, a website’s menu, along with many other criteria into an algorithm.

Optimizing your website involves creating or editing content on your website to make it more relevant to specific searches. There are many ways to have better organic results – adding content in the form of blogs; promoting a webpage to increase the number of backlinks which can be done in the form of news or a press release; and having a social media presence. In fact, companies who blog are 13 times more likely to experience positive return on investment, and companies that blog generate 67 percent more leads than those who don’t.

Rental: How can rental companies provide a positive customer experience if the process goes digital?

Getting back to understanding your customer, going digital should have the customer experience in mind, including the forms of communication and frequency they prefer. A good customer experience should also include information like clear pricing, equipment specs and a checkout process that is easy to navigate.

Something to keep in mind is the changing behavior within the construction industry – people are more comfortable with and accepting of technology. We are used to online booking tools such as Expedia.com and Uber, and expect to receive a certain level of self-service like, for example, when ordering a pizza through a mobile app. If we can track when pizza is in the oven and when the driver is on his way, then we should be able to track the status of equipment rental.

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VALUE TESTIMONIAL Advertisement

ELEVATE BY SKYJACK:

Why You Should Involve the OEM in Your Off-Highway Telematics Solution Connected fleet technologies have been making their way into off-highway fleets for over a decade. Telematics isn’t a new concept for this industry, but what’s new is the improved ROI on the solutions available for off-highway fleets. Involving the OEM in your telematics solution means you have a better chance of exposing the most important machine data to the customer and end user.

Connectivity can’t be an afterthought.

Simply installing a black box on a machine after production to gather whatever data happens to be available leaves you with the wrong data points, at a higher price. Connectivity shouldn’t be treated as an add-on, but rather as a fundamental component of the machine’s operating system. This is why at Skyjack when we’re looking at machine design we’re asking the question “how does this improve connectivity, and what problems can that solve for our customers?” That means that machines are engineered with components whose

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purposes are to deliver key data points to our customers via ELEVATE and provide them with data that can simplify service, fleet management, and have a clear impact on safety and profitability.

When you design the platform, or the scissor stack or the wheels of a lift, you’re always asking how these components fit into the overall customer experience of the product. How do those rails make the machine, that stack more efficient, or the wheels more stable? Each component is a fundamental part of the machine’s value to the customer, and to best benefit the customer machine connectivity needs to be treated the same way.

Only by involving the OEM, who designs the machine from the ground up, can you expose the most important machine data to the customer and end user.

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Practical Solutions for the

FUTURE OF YOUR BUSINESS Additionally, while contractors, subcontractors or site managers may find you online, it’s still crucial to provide concierge-like service, such as texting, emailing or calling to confirm the booking, following up on delivery and pick-up, and requesting feedback after the rental has been returned.

Rental: What are features you recommend rental companies include in their website to maximize their digital marketing?

Keeping the customer’s needs in mind, include features that make the rental process easier and faster and proactively addresses any issues they may have. In regards to ease and speed, make sure your website is user-friendly from a desktop or mobile device – simplicity in categories, design and number of tabs/pages will always prevail. To address any potential issues with the rental process, customer service or equipment, offer frequently asked questions, a blog that offers troubleshooting, time management and best practices tips; this content will also help with your SEO

efforts. Also consider setting up an on-line chat service to enable customers to connect with someone online (in addition to a phone line) to answer questions.

Rental: What makes BigRentz an expert in digital marketing?

Since our launch in 2014, BigRentz has become the largest online rental network in the country with over 8,000 locations served through our network of over 1,600 rental partners. We have more than a dozen brilliant software, audience, and product engineers working nonstop to keep www.bigrentz.com at the forefront of technology, making the rental process as easy and efficient as possible for both our customers and rental partners.

With more than 30% of BigRentz’s business being booked online, our customers feel comfortable about ordering online and rave about our customer portal. Again, we understand our customers and realized years ago that the construction industry is accepting technology seen in other industries. This number is only going to climb and I forecast this number surpassing 55% by 2019. ■

Connecting Rental Operations With Telematics

// By Paul Miles,segment manager with Trimble Field Service Management division

Having visibility to equipment location, utilization and health information through a telematics data feed can help you deliver the most timely maintenance and service

T

elematics has long been regarded as being the basis for tracking the location of vehicles and mobile equipment on construction sites. In the construction industry, equipment rental companies provide a valuable service to contractors for meeting the short-term and variable equipment demands of any project. However, when rental equipment or vehicles are deployed on a jobsite, monitoring them through telematics for location, utilization and maintenance typically remains the responsibility of the rental company and not the contractor. Most equipment rental companies and

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equipment dealers with rental operations have a broad mix of equipment and vehicle types and brands in their fleet, which increases the complexity and challenge of leveraging telematics across operations.

Managing vehicle fleets and drivers Vehicles and drivers are always on the move to deliver and pick up rental equipment or to provide on-site maintenance and repair services. Every deployment must be scheduled and dispatched, including route planning and

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Practical Solutions for the

FUTURE OF YOUR BUSINESS

optimization to minimize extra travel time and fuel consumption. Knowing the locations for equipment delivery and pickup is essential for effective scheduling.

Not only is it important to effectively plan their routes between destinations, but by monitoring how they operate, the vehicles organizations can realize significant savings in fuel costs and avoid unnecessary vehicle wear and tear.

Telematics hardware and software enables a better understanding of driver behavior and can help organizations to provide additional education and safety training to their drivers. Reporting allows dispatchers to monitor actions such as a driver deviating from their route, or excessive acceleration and harsh braking incidents.

Vehicles also require maintenance to remain in optimal operating condition. By using telematics solutions to monitor vehicle mileage, engine hours, location, and faults, vehicle fleet managers are better able to predict and plan for vehicle maintenance and downtime. In a business that depends on having reliable hauling and service vehicles, proactive vehicle maintenance helps ensure fleet availability, and extends vehicle lifespan and assists fleet managers in providing adequate fleet capacity.

Managing rental equipment A rental company’s goal is to maximize the utilization of its rental fleet, which is impacted by equipment availability. Availability may be impacted by the constant scheduling and movement of equipment between customers and jobsites, which makes it difficult to manage and maintain assets and understand usage. With rental periods lasting weeks or months, equipment must be maintained while out on rental. A persistent problem rental companies face is locating the equipment efficiently as customers often move assets around and away from the site of delivery. As a result, customer response times suffer, and the productivity of the service technicians is affected, decreasing the number of completed requests.

Rental organizations provide value to their customers by providing equipment that operates optimally and without interruption during rental contracts. To ensure the rental fleet is in top operating shape, companies must proactively plan, schedule and complete preventive maintenance on their equipment. In many situations, the downtime of a piece of rental equipment poses a considerable cost to a construction business. The ability of the rental company to perform maintenance at more opportune times, for example when the equipment is not needed operationally, can have dramatic results. Construction jobs

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run on tight margins and have many cross-dependencies between tasks. A piece of equipment that is down can bring the entire project to a halt, impacting much more than the function it was designed to perform.

Telematics technology provides a solution to these challenges. Having visibility to equipment location, utilization, and health information, including faults and diagnostic codes, through a telematics data feed dramatically improves a rental company’s ability to deliver timely maintenance and service. When a rental organization can predict when their fleet requires maintenance, and proactively plan the service intervention with their customers, they ensure that their customers remain productive and become the customer’s partner, rather than just an equipment provider.

Automating your operations Telematics deployments are becoming much more cost-effective, enabling the entire rental operation to become increasingly connected and automated.

Telematics today can share real-time information and connect mobile workers in the field with the back office, customers and equipment, allowing the entire service workflow to be more connected.

When a piece of rental equipment is dropped off or picked up from a customer site, communication between the delivery drivers and the back office is often done manually and on pieces of paper. Also, the scheduling and routes that these drivers or service technicians take may be planned manually, which can create errors and inefficiencies. Rental companies can look to address these issues and improve operational efficiency by leveraging telematics integration with scheduling solutions to automate pickup and delivery schedules. Intelligent scheduling software enables rental businesses to optimize routes and schedules for the day and gain insight into what is happening in the field in real-time to manage processes including tracking arrival times efficiently, distances traveled, stops made.

The future of telematics for rentals Rental companies that invest in telematics-driven connected workflows will see many benefits.

These workflows require a tight connection from the asset and vehicle to the scheduling system, and telematics is integral to providing this connection. Having the visibility to monitor the location and utilization of vehicle rental fleets with telematics technology can help rental businesses to manage customer demand, boost efficiencies and maintain a healthy ROI. ■

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How Does the Retirement of Supreme Court Justice Anthony Kennedy Impact Rental Business Operators?

The views espoused by Justice Kennedy’s replacement will be disproportionately important, as his successor will likely continue to act as the swing vote

A

– whether a given law is enforceable under the U.S. Constitution, and whether to uphold, reverse and/or remand a decision made by a lower federal appellate or district court or state supreme court; ■■ The current maximum number of Justices who can serve on the Supreme Court is nine. (Note: That maximum was last tested in 1937 with Franklin Roosevelt’s plan to increase the maximum to 15; the plan was defeated in the Senate, which despite FDR’s immense popularity, was rightly concerned about the potentially disastrous impact such a move might have on the balance of power between the executive and judicial branches); ■■ Although theoretically, Supreme Court Justices interpret the Constitution impartially and without political bias, as a practical matter, their rulings tend to (but do not always) represent their perceived general worldviews (i.e., liberal or conservative).

The current Supreme Court is/was more or less evenly divided, with four Justices leaning liberal; four Justices leaning conservative; and one Justice (Anthony Kennedy) portrayed at least in some circles as a “swing” vote, sometimes voting with conservatives; sometimes with liberals.

Here is the current breakdown:

client of mine recently asked me what impact Justice Anthony Kennedy’s retirement from, and the possible appointment of Judge Brett Kavanaugh to, the U.S. Supreme Court might have on the equipment rental industry and businesses in general.

Justice Kennedy, a Reagan-era appointee to the U.S. Supreme Court, retired as of July 31, 2018. President Donald Trump has nominated as his replacement, U.S. Court of Appeals Judge Brett Kavanaugh, from a list of possible candidates.

This could impact the legal landscape of the United States for decades to come for a variety of reasons: ■■ The Supreme Court is the final legal authority in the United States. Its decisions automatically overrule any contrary decisions made by lower courts (e.g., federal, state, county and municipal courts), though in many cases, it also effectively decides cases by refusing to hear them (letting the lower court’s ruling stand) or by remanding (returning) them to a lower court for further consideration of one or more issues; ■■ Under Article 2 of the U.S. Constitution, Supreme Court Justices are nominated by the JUSTICE: President, and they must be RUTH BADER GINSBURG “confirmed” by majority vote SONYA SOTOMAYOR of the U.S. Senate; ELENA KAGAN ■■ Once confirmed, they serve for life or until they are STEPHEN BREYER impeached or elect to resign JOHN ROBERTS or retire; CLARENCE THOMAS ■■ Among other things, the NEIL GORSUCH Supreme Court rules on quesSAMUEL ALITO tions of “Constitutionality” ANTHONY KENNEDY (Retiring)

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// By James R. Waite, Esq., a corporate and transactional attorney with over 25 years of experience in buying, selling and leasing businesses, equipment, aircraft and real estate.

Perceived Viewpoint: Liberal Liberal Liberal Liberal Conservative Conservative Conservative Conservative Swing

Appointed By: Bill Clinton Barack Obama Barack Obama Bill Clinton George W. Bush George H.W. Bush Donald Trump George W. Bush Ronald Reagan

Appointed When: 1993 2009 2010 1994 2005 1991 2017 2006 1987

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Obviously, the views espoused by Justice Kennedy’s replacement will be disproportionately important, as his successor will likely continue to act as the swing vote with respect to decisions on which the Supreme Court is otherwise evenly divided. That, however, is far from the end of the analysis.

Remembering that, although the sitting President must nominate Justice Kennedy’s successor, the Senate must confirm the President’s nominee in order for him/ her to actually be appointed to the Supreme Court.

Currently, 51 Republicans and 49 Democrats serve as U.S. Senators, but that doesn’t necessarily mean President Trump’s first choice will automatically be confirmed. As you might guess, an immense lobbying effort is already

Case Name: Issue:

underway seeking to influence the Senators’ votes to confirm or reject President Trump’s nominee(s). That, coupled with each Senator’s individual leanings, means they don’t always vote strictly along party lines. Breaking with the party line isn’t altogether common in the current polarized political environment, but it does happen periodically. Thus, although Judge Kavanaugh’s appointment to the Supreme Court is more likely than not to be confirmed, it is not guaranteed.

Effects on rental operators The Supreme Court typically considers between 100 and 150 cases each year out of roughly 7,000 requests.

Those cases, of course, can have far-reaching effects on a range of economic and social issues. It can, therefore, be difficult to predict which decisions will be most impactful

Potential Impact:

AIR AND LIQUID SYSTEMS CORP. V. DEVRIES

Whether a defendant in a products liability case can be held liable under maritime law for injuries caused by products that the defendant did not make, sell, or distribute.

“Products Liability” cases (those in which a business owner in the “stream of commerce” can be held liable for all damages arising from an alleged product defect) are perhaps the greatest single threat to rental operators because damage claims can be enormous. A ruling that broadens the already immense net cast by product liability law (which already permits injured plaintiffs to sue every party in the “chain of distribution,” including rental operators) could expose rental and other business operators to more and larger liability claims.

NEW PRIME INC. V. OLIVEIRA

Whether the Federal Arbitration Act applies to an agreement that purports to create an independent contractor relationship in the same manner in which it applies to an employment agreement.

The federal arbitration act applies to contracts of employment of transportation workers, but historically, not to independent contractors. However, suits by independent contractors claiming to “actually” be employees under the federal Fair Labor Standards Act (“FLSA”) have become commonplace. Employers often prefer to arbitrate such claims because doing so can be quicker and less costly than going to trial. At issue is whether an employer may require arbitration in this type of case (one in which an employee was engaged as an independent contractor, but now claims to be an employee). A ruling enabling employers to require arbitration instead of going to trial would reduce the potential impact of such FLSA-based lawsuits.

LAMPS PLUS, INC. V. VARELA

Whether a general arbitration agreement in an employment contract can be used to enable an employee to arbitrate on a “class-wide” basis, instead of individually.

Class actions are another existential threat to rental companies because class-wide awards (those made to potentially thousands of “similarly-situated” individual claimants against a defendant) can reach tens of millions of dollars. Thus, any ruling which expands the ability of employees or other parties to seek “class-wide” awards can yield potentially disastrous consequences for rental companies and small businesses generally.

STURGEON V. FROST

Whether the National Forest Service or a state agency controls the use of state, native corporation and private land located within the boundaries of the National Park System.

Federal control over state and privately held lands in or near federal lands and waterways can significantly impact the value of adjacent privately held lands, and obviously, the businesses located on such lands (somewhat similar to EPA control over “navigable waterways” – which might theoretically include diches and ponds). Consequently, a ruling that reinforces federal control may negatively impact the value of such lands and have a chilling effect on local business development, including, of course, construction projects that require rented equipment.

TIMBS V. INDIANA

Whether the 8th Amendment’s prohibition on excessive fines applies to states.

States may impose severe penalties against individuals and companies for failures to comply with state laws, which might include, for example, licensing and permitting requirements, statemandated emissions limitations, inspection and reporting requirements, etc. Such penalties sometimes rise to the level of property (e.g., equipment) forfeitures. The 8th Amendment to the U.S. Constitution prohibits excessive fines that are grossly disproportionate to the offense. Thus, a ruling favoring federal control may benefit rental companies and small businesses by enabling them to avoid severe penalties and/or equipment forfeitures under state laws in some cases.

WAYERHAUSER CO. V. U.S. FISH & WILDLIFE SERVICE

Whether the US Fish and Wildlife Service can designate private property as critical habitat (and substantially impair its use and its economic value) even though that property is not currently being used as such – even if the FWS ignores the harm to the private property owner in doing so.

Federal takings of privately owned property on the “chance” that such property might at some point be useful as wildlife habitat (in this case, the Dusky Gopher Frog, which had not inhabited the property for decades) poses a threat to any business located in or near any form of wildlife essentially, every business with a physical presence in the U.S. Both the federal district court and the 5th Circuit Court of Appeals held in favor of the Fish and Wildlife Service. The private owner of the property is now appealing the case to the Supreme Court. A ruling in favor of the FWS would tend to expand its “arbitrary” power to restrict the use of private property; a ruling against it would tend to restrict that power - significantly.

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Practical Solutions for the

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for business. Nonetheless, following are several cases that, in my view, are more likely than most to have a substantial impact on rental operators and/or on business operators generally. (Note: These are summaries which have been shortened in an effort to make them useful to the reader.)

Obviously, decisions made by the Supreme Court can impact businesses in a variety of ways, both directly and indirectly. Thus, the makeup of the Court can have a dramatic impact on the U.S. business climate for many years - think of the High Court’s rulings on monopolies (Standard Oil; 1915) and Franklin Roosevelt’s New Deal in the 1930s, and its recent reinterpretation of the Fair Labor Standards Act (broadening overtime exemptions), among others. A swing vote on the above issues could well alter the balance between business interests and, for example, environmental groups, employees, consumers, and (horrifyingly) class-action plaintiffs’ lawyers.

But in spite of the current spate of hand-wringing amongst special interest groups, here are a few things to consider: ■■ Laws originate with legislatures, not with the Supreme Court; ■■ Regulatory enforcement efforts originate with regulators, not with the Supreme Court; ■■ The Supreme Court’s job is to interpret the constitutionality and enforceability of laws, lower court rulings and regulatory actions; it is not to make laws; ■■ Legislatures, lower courts and regulatory authorities have the ability to modify and conform their efforts to the Constitution, if and when laws, rulings and/ or regulatory actions are reversed and remanded or deemed unconstitutional; and finally; ■■ Consider also that the Supreme Court has remained remarkably balanced between liberals and conservatives since the 1940s. Indeed, the last President to appoint more than two Justices was Ronald Reagan in the 1980s, who actually appointed four, starting with Sandra Day O’Connor in 1981. That “balancing” might not be as much a result of good fortune and timing as it appears.

In the current situation, if President Trump is successful in appointing a conservative to the Court, the balance would be five conservatives to four liberals, at least for the near term.

And how long might the “near term” last for this Supreme Court? No one knows for certain, but conservative Clarence Thomas, who was appointed in 1991, is now 70 years old. If, for example, he were to retire, or we were to see a Justice pass away as we did, sadly, with Antonin Scalia in 2016, during the next presidential term – which may see the election of a Democrat, the balance

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of the Supreme Court could immediately shift to five liberals/fourconservatives, assuming 85-year-old Ruth Bader Ginsburg doesn’t retire first.

Also, remember that although popularly portrayed as a “swing” vote, Anthony Kennedy was, himself, a conservative appointee of the Reagan administration. And as the Court’s rulings during the 2017-2018 session suggest (including upholding the most recent travel ban, overturning mandatory non-member public union funding, and overturning two state laws aimed at limiting religious expression), had he not retired, he likely would have continued to at least lean to the right. Consequently, it would take an extraordinarily conservative, almost “alt-right,” appointee to truly shift the balance of the Supreme Court significantly from what it was immediately prior to Justice Kennedy’s retirement. Given the political pressure being exerted by the general public, the left and the center-right, that would appear an uphill battle at best.

Ultimately, it might be the very “balancing” mentioned above that has been the greatest benefit of the seemingly fraught Supreme Court selection process. If it has generated fierce battles over appointments, it has also undoubtedly had a moderating effect on both sides of the political aisle. Though each, when in power, might feel tempted to push ideological limits (think of the multitude of efforts to do everything from limiting voting rights – which could at one time be exercised only by male real estate owners, to criminalizing political speech), each is forced to constrain its impulse to overreach, in part because doing so could compel a current or future Supreme Court to reject not only its present attempt to do so, but possibly also much of its prior work leading up to that effort. The value of that balancing effect has almost certainly not been lost on the Justices themselves – each of whom makes his/her own decisions about things like when or when not to retire (and during whose administration), undoubtedly factoring into that decision such considerations as “What is best for my country?”

In the final analysis, Supreme Court appointments are immensely important to the United States, the businesses that operate within its borders and the millions of people those businesses employ. But, as they have since 1791, a great many more factors than mere politics bear on those appointments, not to mention the decisions ultimately rendered by the Court. Fortunately for us, that Court was created first and foremost to uphold the Constitution, and upon appointment, each Supreme Court Justice takes an oath to faithfully and impartially discharge and perform the duties incumbent upon him/her under that great document. I would venture to guess they will continue to do so, regardless of politics – theirs or others’. ■

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CONSTRUCTION SUPPORT EQUIPMENT B y J e n ny L e s c o h i e r, e d i t o r

Electric models, paralleling capabilities and LED technology top the list of things to look for in light towers today

The Latest In

LIGHT TOWER TECHNOLOGY

T

raditionally, light towers have not set the world on fire in terms of technological advancements, but there are a few important trends to keep in mind today when choosing a unit for your inventory or when making a suggestion to a rental customer.

Things like electric models, paralleling capabilities and LED technology are gaining popularity and taking these jobsite workhorses to the next level.

Rental: What are some trends in light tower technology today?

z LED fixtures are gaining popularity as the price comes down. Some say they make up approximately 50% of the market.

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Joan Westwater, product manager, jobsite, Allmand: Lighting technology is constantly advancing in order to provide the customer with more efficient and economical choices, as well as flexibility for the jobsite. Different fuels and power systems utilizing electric, chain, hybrid battery and solar technologies, along with diffused lighting for DOT compliance regulations and construction safety, are all becoming more and more critical to the jobsite.

Eric Massinon, business development director at Chicago Pneumatic Power Technique: Timers and photo eye options are choices that help reduce fuel usage and the labor hours required to tend to multiple light towers. The optics and housing designs improve the amount of light cast from the elements and the optics help control the light directionally from the element, increasing the power and durability.

www.ForConstructionPros.com/RENTAL

8/13/18 9:23 AM

VALUE TESTIMONIAL Advertisement

GENERAL PIPE CLEANERS

KEEPS DRAIN CLEANING RENTALS PROFITABLE “When you’re renting drain cleaning equipment nearly every day, you need tough, reliable machines.”

So says Von Hunn, owner of Garden True Value Hardware, Garden City, KS – serving residential and commercial rental customers in southwest Kansas.

And drain cleaning forms a “significant” slice of his business.

“Easy” Choice That’s why Hunn chose General Pipe Cleaners’ range of drain cleaning equipment – with Easy Rooter™ for his flagship machines.

Easy to transport, use and maintain, rugged Easy Rooter brings heavy-duty performance, superior reliability and excellent safety features to a wide range of rental requirements.

Built tough for maximum turns and minimal down time, the Easy Rooter features powder coated steel frame with “roll bars” protects the motor, 10” heavy-duty wheels roll easily to the job, and a folding handle for easy loading into cars. So rental facilities enjoy maximum performance, longer life and greater efficiency – even under demanding rental conditions.

Hunn calls Easy Rooter “easy to demonstrate and safe to use.”

Bottom Line Most importantly, Hunn says, Easy Rooter – like all his G enera l equipment – works.

“I can’t remember ever having a problem with it – and it’s used for all sorts of drain cleaning jobs!”

Hunn calls it “excellent” for unclogging severe stoppages from 3” through 10” lines. The large steel cage carries 100 ft. of 3/4” or 5/8” Flexicore®* cable.

“Flexicore® is another reason why General is so crucial to the success of our drain cleaning rental business,” Hunn says.

Heavy-duty wire tightly coiled around 49-strand aircraft-type wire rope, Flexicore® offers superior strength, kinking resistance, and flexibility. Flexicore® cables carry a one-year warranty against defect or breakage – the industry’s best.

“We prefer General to other brands,” Hunn concludes. “Our customers are satisfied, and so are we!”

General Pipe Cleaners, a division of General Wire Spring Co., is a leading manufacturer of high quality American-made drain cleaning equipment. In business since 1930, the third generation family-owned company has celebrated 85 years. The Toughest Tools Down The Line. *“Easy Rooter” and “Flexicore” are trademarks of General Pipe Cleaners, a division of General Wire Spring Co.

TO LEARN MORE about General’s complete line of drain cleaning machines for the rental industry, visit www.drainbrain.com/ rental, or call the Drain Brains® at 800-245-6200 or 412-771-6300.

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VALUE TESTIMONIAL Advertisement

LIGHT TOWERS

THE PERFECT FIT FOR RENTAL CENTERS Wacker Neuson’s LTV light towers are an excellent choice for rental applications, offering big benefits in a smaller package. Designed for productivity, versatility and convenience, the LTV6 and LTV8 can be quickly set up and provide plenty of light for general jobs sites, site prep, concrete pours, special events, parking lots and road/bridge work.

Even when the 23 foot vertical mast is fully extended, the units can withstand winds up to 65 mph and the wheel base remains wide to provide stability needed for towing. But lower the mast, fold up the tongue and these light towers transform into a compact package for storage and transportation. The LTVs are a perfect fit for rental houses to optimize deployment to job sites — 18 units fit on a 48 flatbed truck and take up less space while in storage or during operation.

Leading the way for more time on the job, service intervals for Wacker Neuson light towers is 750

hours, optimizing performance and lowering the total cost of ownership.

When the machines are ready for service, it’s fast and straightforward with easy access to all service components.

Wacker Neuson light towers provide long hours of lighting due to the 45 gallon fuel tank. The LTV6 and LTV8 with Metal Halide lamps can produce up to 95 hours of lighting time. Optimize lighting time with the LTV6 outfitted with LED lamps. The LED lights have a life expectancy of 50,000 hours and provides improved fuel economy with up to 137 hours of run time.

Wacker Neuson has all it takes to keep your customers coming back for more and improve your bottom line.

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Wacker Neuson’s LTV light tower series offers big benefits in a smaller package. The compact body design and vertical mast allows for 18 units to fit on a 48-foot flatbed truck. But don’t let the size fool you. These light towers are designed for long hours of lighting and offer an industry-leading 750 hours between service intervals. With the choice of two engine options, 6 or 8 kW generator and metal halide or LED lamps, these light towers are a perfect fit for any rental fleet.

Contact your Wacker Neuson representative for details today.

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CONSTRUCTION SUPPORT EQUIPMENT Angel Nieto, product manager power & light, Atlas Copco Power Technique: The ability to spread the light to optimize light coverage is just as important as efficiently producing light. The design of the optics makes the difference in achieving maximum light coverage. At Atlas Copco, we have reduced the number of LED chips to one or two, depending on the model, and used the right optics to spread the light beam in horizontal and vertical directions.

The floodlight is also important. Our design rapidly radiates the heat produced in the chip, keeping the temperature at the correct level to guarantee performance and durability. The expected average life is 30,000 hours.

Erin Brown, product specialist senior, Doosan Portable Power: LED is still the most prevalent trend. It’s definitely gaining traction as the prices are going down.

Total cost of ownership is becoming more important to rental companies, vs the equipment acquisition cost, so more are actually buying LED models because they cost less to own over the long term. At this point, 50 percent of our customers are purchasing LED lamps over traditional metal halide.

Rental: Electric light towers are getting some buzz. What are their primary applications and what are their benefits and drawbacks?

Brown: I still think it’s a niche product and I’ll be interested to see how it takes hold. If you need a a primary power source to provide light, a dieselpowered unit is still your best bet.

Westwater: Electric light towers are becoming more popular especially for the special events industry where indoor applications, engine noise and

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fuel emissions are a concern. Electric light towers are typically LED lights requiring less power to operate and require an auxiliary power source, or to be plugged into a standard wall outlet. They are small and compact in size, so they can be easily maneuverable by hand, lighter in weight, and simple to operate, providing flexibility for the everyday end user.

p Different fuels and power systems utilizing electric, chain, hybrid battery and solar technologies, along with diffused lighting for DOT compliance regulations and construction safety, are all becoming more and more critical to the jobsite.

Rental: We’re hearing a lot about paralleling. What is it, and how does it work with light towers? What application is it designed for?

Westwater: Paralleling light towers refers to ‘daisy chain’ towers, where multiple towers are chained together, providing several hundred feet of lighting powered by a single source.

The chain tower contains no engine or other power source, and best of all — no emissions. It receives its power from the parent generator, light tower, or from an auxiliary power source.

One parent generator can power several chain towers, depending on its size and power requirements. This results in flexibility to the jobsite by having a single source provide the

necessary power for several chain towers as needed, requiring less overall fuel, less maintenance and less noise.

Chain towers can be used in any application where light towers are utilized, but the application will demand tower durability requirements. Chain towers are most popular for special events where minimal refueling and less noise are important factors.

Massinon: Chicago Pneumatic’s range of new electrical light towers (CPLT P2, CPLT V2, CPLT V3 and the CPLT E3) can all be plugged into the power grid or can be used with power from a generator.

Keep in mind you’re limited to the number of these light towers by the size of the circuit they are being used with. The total number used in parallel can’t require more power than the circuit protection is sized for. For example, a 20-amp circuit can supply up to 2,400 watts, enough to power three of the E3 light towers. Or a 30-amp breaker can provide up to 3,600 watts for light.

That’s enough power for seven of the V3 LED light towers. The light towers are all rated by the wattage needed. By simply adding the wattage you can calculate the power needed.

With these new light towers, the benefit is that a single generator can provide power for a multitude of light towers. This reduces capital cost, operating cost and service cost — the rental trifecta.

Nieto: LED technology is bringing new possibilities to the light business.

In particular, lower consumption and more compact, lighter design expands the possibilities of mobile electric light towers. For example, with Atlas Copco’s electric HiLight light towers, we can now easily couple several light

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8/13/18 9:23 AM

VALUE TESTIMONIAL

REACHING NEW HEIGHTS IN AERIAL LIFT HYBRID TECHNOLOGY Power systems for aerial work platforms continue to evolve, just like the machines they drive. It wasn’t long ago that engine choices were simply: “Give me a diesel engine for outdoor applications and battery powered for working indoors.”

Adapting to changing markets, machine applications and contractor needs, engine options and designs have evolved significantly over the past decade. Increasingly stringent emissions regulations have shelved simple, mechanical engine designs in favor of more complex electronic models with SCR and/or DPF technology to reduce NOx emissions and particulate matter.

In the mid-2000’s, aerial work platform equipment with dual fuel sources for the same internal combustion (IC) engine came into popularity because they gave contractors the flexibility to work on both indoor and outdoor applications with the same machine.

Scissor lifts and booms equipped with both gasoline and LPG tanks gave contractors the ability to work inside using LPG fuel.

What is considered a hybrid?

Today, scissor lifts and booms offer true hybrid operation to increase operating flexibility. Hybrid models employ a combination of two different power sources – a small diesel engine with generator and battery drive. These units significantly increase rental flexibility and boost machine utilization by offering the www.ForConstructionPros.com/RENTAL

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same productive operation as a diesel rough terrain unit, with the added benefit of offering extended operating intervals indoors under battery power.

Here’s the Genie tale of our two hybrid systems…

Bi-Energy The first-generation hybrid technology, Bi-Energy, can be found on models like the mid-size Genie® GS™-4069 BE scissor lift and Z®-45/25 BE boom, among others. These simple engine/battery systems include a generator that can charge the batteries during operation.

Bi-Energy models are designed to offer a full-day’s work on an overnight battery charge and operate primarily as a DC electric machine until the batteries begin to discharge. During operation, the operator flicks a switch to turn on the diesel engine/generator for battery charging.

With this design, the IC engine is designed solely for battery charging. Therefore, the batteries must be charged for machine operation – either overnight or by the generator while working. If the machine batteries can fully discharge, the operator may need to wait until the batteries receive at least a partial charge for full machine operation.

Fuel-Electric – The Future In response to demand for high performance, low emissions aerial work platforms, Genie recently developed the Fuel-Electric (FE) hybrid system, powering the Genie Z-60/37

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FE boom. This advanced generation of hybrid technology works much like a hybrid car – think more along the lines of the performance Porsche Panamera rather than the Prius – as battery charging happens automatically.

The hybrid Genie Z-60/37 FE boom rivals the performance, power and torque delivered by its IC-powered boom counterparts, but with much more versatility and fuel efficiency. As with Bi-Energy hybrids, the FE design delivers a full day’s battery-powered operation on a full charge when working indoors in “DC” mode.

In “Hybrid” mode, this go-anywhere, rough-terrain boom boasts a small 24.8 hp diesel engine and AC motor/generator for battery charging.

Unlike the Bi-Energy design where the engine is manually turned on and off for battery charging, hybrid operation on FE models automatically senses when the batteries need a charge and seamlessly turns the engine on and off to top off the batteries after the operator has pressed the foot switch. This results in more than a week of run time on one tank of diesel fuel.

Better still, should the operator fully discharge the batteries and forget to recharge them, the boom can operate any function on engine power while the batteries are being charged.

And for an extra performance boost, both the engine/generator and battery systems can be used together to give an extra performance boost when needed.

The Genie Z-60/37 FE hybrid articulating boom offers the next generation of hybrid design and technology to the market. Today, rental companies and contractors alike continue to find new ways to complete their jobs more efficiently, with lower acquisition and operating costs, and maximum performance using this advanced hybrid boom.

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CONSTRUCTION SUPPORT EQUIPMENT

towers and run them from a single power source, daisy chaining them.

For rental jobs where there are noise limitations, indoor projects or where high mobility is important (e.g. urgent deployment required, frequent relocation of the light towers), the new electric light towers, and specifically the ability to have them coupled, adds additional flexibility and versatility for rental companies and their customers.

Electric light towers can also be used in conjunction with self-powered light towers to improve light coverage at the jobsite.

Rental: What is the importance of having different size light towers and how can using paralleling technology meet the needs of more rental customers?

Nieto: Every application requires a different solution in order to optimize performance, efficiency and benefit.

Depending on the relevancy of glare, mobility, noise, serviceability, ease of use and — of course — light coverage, Atlas Copco’s range of light towers was designed to meet all these needs.

t Daisy chain light towers can be linked together and run off of one primary power source.

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Massinon: One size fits all is rarely is the best solution. If you need light in a warehouse under construction and you have power from the grid, you wouldn’t want engine-driven light towers. Instead you would want the P2, V2 or V3 electrical light towers — depending on how much light is needed — which have no fuel or engine service required.

Or if you have a location for temporary parking where you do not have power from the grid and the light will be spread out, you would not want the cost of long power cords strung across a parking lot. This is an application for the CPLT V4S, V4W or the V5+S diesel engines. Each application should be looked at individually.

Rental: What are some benefits of LED technology for light towers?

Massinon: LED lights provide brighter, cleaner light – more like day light – and require less power and less maintenance. LED elements last longer and can be turned on and off like the lights in your home. The conventional metal halide (MH) type bulbs require time to come on and they can’t be turned on and off without a cool down period. MH bulbs also require a ballast, which can burn out or fail due to incorrect starting or stopping.

Nieto: The benefits of LED technology are countless... low energy consumption, durable performance, robust design, instant-on light, the list goes on. An important benefit that might often be over looked is that LED has a Color Rendering Index (CRI) above 85 (solar light is 100, metal halide light is around 60). This means that colors can be represented more accurately, closer to solar daylight conditions. This is critical in certain applications.

t Vertical mast light towers have a more compact footprint, so more of them can fit on a flatbed truck.

Rental: Is there still a demand for traditional, incandescent light towers?

How should a rental company manage their light tower inventory?

Brown: LED light towers are definitely gaining traction, but metal halide is still the gold standard, it’s what everyone is comfortable with.

But we have seen prices for LEDs coming down across the industry so that will make their popularity grow.

Westwater: Metal Halide light towers remain the standard work horse of the industry where light output and even distribution of light are required. Standard diesel/metal halide units should be on hand and readily available for many of the construction applications. For event rentals, LED units are required where exhaust or noise is an issue. Rental companies should carry an inventory that consists of a mix of the different powered models and different light types in order to adequately serve the different industries utilizing light towers. ■

www.ForConstructionPros.com/RENTAL

8/13/18 9:23 AM

VALUE TESTIMONIAL Advertisement

BARRETO MANUFACTURING, INC.,

TREE CARE PRODUCTS What began as a revolutionary idea for a hydraulic tiller back in the 80’s and led to developing the first allhydraulic walk behind trencher in the 90’s, has become an industry-leading product line of lawn, garden, and tree care equipment.

The first product in the Barreto tree care line was the Log Splitter introduced in 2006. Built specifically for the demands of the rental market, the Barreto log splitter features a 790 lb. frame, a high carbon wear-alloy wedge, and a 6” x 25 lb. wide flange beam.

The innovatively designed torsion axle can be moved to one of three positions to reduce or increase tongue weight to the owner’s preference. Safety is standard with a mandatory two-handed control system, cushion mounted log cradle, and spring loaded cleaning wedge.

In 2013, Barreto brought the 30SG Stump Grinder to the rental market.

The 30SG has a hydraulically-driven cutter wheel that is raised and lowered into the stump and then moved from side to side to cut down. The tracks are driven by independent hydrostatic pumps mounted on the rear of the engine for easy access and simple linkage control. Counterbalance valves on each track drive prevent the motors from slipping while the cutter

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wheel is engaged, even while operating on a slope. All-hydraulic drive to the cutter wheel eliminates costly belts.

2016’s addition to the Barreto tree care line is the 3104CMS Chipper/ Mulcher/Shredder. The CMS

transforms yard debris into valuable mulch and is powered by a 31hp Briggs Vanguard V-Twin engine with electric start. The CMS is designed to chip logs and branches up to 4”, while the mulching hopper accommodates smaller leaves and branches. The CMS comes ready to tow with a standard torsion axle and quick release coupling.

To reduce maintenance costs, the chipping blades are double sided and the mulching/shredding hammers have four hammering surfaces. Both have quick access ports for easy servicing or repair.

Rounding out the Barreto tree care line is the all-new 13SGH/16SGB Stump Grinder, introduced in 2017.

This stump grinder’s unique design pivots over the center-line of the wheels, allowing the grinding head to sweep easily across the stump, while the wheel base remains stationary.

The innovative design and compact stature of this stump grinder makes it ideal for tight access areas.

The swivel head has a swing arc of 35˚ and the cutting wheel has eight carbide green teeth with three cutting surfaces.

The unique design provides limited need for maintenance and repair, allowing the stump grinders to remain in the field getting the job done.

See how the Barreto tree care line can help your rental business.

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ENGINES

By Sara Jensen, contributing editor

INCREASED ENGINE OPTIONS

BOOST APPLICATION OPPORTUNITIES An engine manufacturer has expanded its engine range to provide OEMs with a greater selection of products to meet their various application requirements

H

atz Diesel recently announced the expansion of its H Series of watercooled engines with the introduction of the 3-cylinder 3H50 engines. Designed to meet varying emissions regulations, the 3H50 engines provide a power range of 18.4-46.5 kW (24.7-62.4 hp) and torque output of 130-200 Nm (95.9-147.5 ft.-lbs.).

With the addition of these engines, the H Series now provides an overall power range of 18.4-62 kW (24.7-83.1 hp) and torque up to 265 Nm (195.5 ft.-lbs.) to meet manufacturers’ various application needs. According to Hatz, the expanded range also enables an expansion of the types of applications in which the engines can be used.

In conjunction with the series expansion, the company has implemented a state-of-the-art production line for the H Series. Stephan Gritsch, marketing team leader at Hatz Diesel, said the combination of using the latest manufacturing processes with innovative technologies within the engine ensure low fuel consumption, and long maintenance intervals. “All of this not only makes working with

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to lower weight, as well as noise reduction techniques. According to Bernhard Richter-Schutzeneder, director, sales and marketing at Hatz Diesel, the company’s engines are 90% quieter than other engines due to technologies developed in the 1970s.

“The H Series combines all these competencies and technologies that were developed over the years,” he said. “It’s the first downsizing engine which has a lot of user and customer benefits not only in one engine, but in a complete engine family.”

Downsizing is a key feature of the H Series. This is achieved via the compact size and reduced weight— aided in part by the thin-walled gray cast design—of the engines. p H Series engines are compactly designed to more In addition, Richter-Schutzeneder easily fit in space constrained engine compartments, said their low displacement (2 L/0.5 such as those found in compact equipment. gal.) also aids the downsizing conthe machine easier, it also reduces the cept. The lower displacement works total cost of ownership,” he said. in tandem with a high total boost pressure to achieve a high internal Engine features efficiency, as well as good fuel conLike the predecessor 4-cylinder sumption over a wide speed range.

4H50 engines, the 3H50 line features Because of this, the engines are able many of the core competency technolto provide high power and torque ogies which Hatz has developed over in a smaller package size, which is its 140-year history. These include the particularly beneficial for compact fuel injection system, use of aluminum engine compartments. Gritsch said

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KUBOTA ENGINE AMERICA:

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The world’s most reliable engine manufacturer has a full lineup of Kubota generators, the GL series, powered by its own renowned diesel engines. The full series is available for end users in the rental market in the U.S. The GL series Lowboys are a surefire backup option guaranteed to keep power running, so lives can move forward even when the unexpected occurs. Compact, safe and efficient, you can count on your Kubota GL Series Lowboy every time you power up.

Kubota’s complete GL lineup offers prime outputs of 7.0 kW, 11.0 kW and 14.0 kW. The 7.0 & 11.0 kW offer a receptacle model, a terminal model and a CSA certified model, to meet users’ diverse needs. The 14 kW model offers both receptacles and terminals all in one. The series saves space with its compact design and longer continuous operation features, increasing application potential. All in the series have lower noise levels,

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easy one-side maintenance and automatic safety controls.

One of the major advantages of Kubota generators is the inclusion of the company’s own diesel engines. Kubota diesel engines are sturdily built and widely used in world-renowned machinery. The engines power all Kubota generators, providing unmatched dependability and service life for almost any application.

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ENGINES

the engines are capable of powering machines that traditionally use significantly larger engines.

According to RichterSchutzeneder, the H Series has shown several advantages in comparison to competitive engines in the 19-55 kW (25.5-73.8 hp) market. In regards to power density, the engines have shown the ability to achieve more than 28 kW (37.6 hp) per 1 L (0.3 gal.) of displacement, which is “way more than anyone else in the market is able to achieve,” said Richter-Schutzeneder. For displacement to torque ratio, which he said is becoming an increasingly more important factor for customers, the engines are able to achieve about 135 Nm (99.6 ft.-lbs.) per 1 L displacement.

The engines’ combustion strategy, known as iHACS (intellgent Hatz Advanced Combustion), aids their performance, as well. “This self-developed strategy is used throughout the whole family,” Richter-Schutzeneder said. “It leads specifically to very high combustion efficiency, low combustion noise and high torque.” In addition, he said it is a Stage V ready technology.

He also emphasized the care put into the packaging of the engine, as well as ensuring lower friction in order to help reduce fuel consumption. Fewer wear parts are included, which has lead to maintenance intervals being extended to 250-500 hours.

The company said it is only using premium suppliers—such as Mahle, Bosch, and Borg-Warner—for the various engine components in order to ensure performance and production quality.

Models to meet varying emissions regulations The H Series now includes a total of seven engine models, each of which has been designed to meet various

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Images credit: Hatz Diesel

application needs and emissions regulations around the world. The original 4H50TIC engine, for instance, is designed for the 37-55 kW (49.6-73.7 hp) power class and meets EU Stage IIIB and U.S. Tier 4 Final emissions regulations.

In March 2018, Hatz began serial production of the 3H50TIC, an 18.446 kW engine also designed for Stage IIIB and Tier 4 Final. The letters at the end of 3H50 engine name refers to the included aftertreatment system components, and thus the emissions regulations the engine meets. Like the other H Series engines, the 3H50TIC includes a common rail injection system, as well as a turbocharger. For the aftertreatment, it features an intercooler, cooled exhaust gas recirculation (cEGR) and diesel oxidation catalyst (DOC).

To meet the impending Stage V emissions regulations in the EU—which go into effect January 1, 2019—Hatz is developing the 3H50TICD, expected to be available at the end of this year. RichterSchutzeneder said every engine over 19 kW is expected to require a diesel particulate filter (DPF) in order to meet the emissions requirement. The 3H50TICD features a separable DOC/ DPF, as well as cEGR. The DOC/DPF system, called optiHEAT, is compact and flexible so it can be installed where the OEM sees fit.

Richter-Schutzeneder said the optiHEAT system has been robustly designed and optimized for long periods between regeneration cycles. It is also able to achieve idle regeneration in which cylinders are deactivated in order to get the highest possible temperature for the system to regenerate itself while the engine is at idle speed.

For markets that are less regulated and have bad fuel quality, Hatz offers the 4H50TI. The company avoided using sensitive components such as

The 3H50TIC is designed to meet Stage IIIB and Tier 4 Final emissions requirements.

For use in less regulated areas, the 4H50TI does not have any aftertreatment components.

pGoodsense selected the 4H50TIC for use in its new FD30 RT4 all-terrain forklift due to the special space and durability requirements needed.

EGR and DOC in order to cope with the fuels found in these areas—typically found to have a sulfur count of 5,000 ppm, whereas Europe is at 50

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Hatz’s 3H50TICD meets Stage V through the use of a separable DOC/ DPF which offers flexible installation.

The 3H50T targets the under 19 kW (25.5 hp) power class, and does not require any aftertreatment system.

ppm. The lack of an exhaust aftertreatment system also makes it a more cost-effective solution for customers, as well as enables power to be slightly boosted up to 62 kW. Other than the aftertreatment system, the engine design is the same as

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its emissions-compliant counterparts in the H Series. Hatz is in the process of developing a 3H50TI version, as well, which is expected in the third quarter of 2019; it will target the 19-37 kW power class and be available to the same markets as the 4H50TI. Also under development is the 3H50T which targets the under-19 kW power class. As its power output is around 18.4 kW, it is capable of meeting Stage V and Tier 4 Final emissions regulations but without the need for any aftertreatment system. “[We] want to downsize applications under 19 kW in order to help customers avoid [using] DPF, which often doesn’t fit into machine[s], but still meet Stage V emissions,” said Richter-Schutzeneder. “The nice thing is under 19 kW, worldwide all the emission levels are the same, so therefore this is one product for the whole world.”

Designed to replace 30 kW (40.2 hp) engines, the 3H50T is capable of producing 130 Nm (95.9 ft.-lbs.) of torque which he said is 50% more torque than the currently strongest engine in its market class.

All of the engines are available in open power unit (OPU) and silent pack versions. The OPU is complete packaging which includes the radiator system and associated hoses. This design can help ease design and installation for manufacturers as all of the necessary components are already integrated.

A silent pack includes the OPU and additional packaging to provide weather protection, as well as further noise reduction. With the silent pack noise is reduced another 60%.

“We started with one engine, and now have seven versions; four different emission [derivatives], based on two different displacements. With this family [we] cover the full line between 18.4 and 55 kW,” concluded RichterSchutzeneder. ■

“THE NICE THING IS UNDER 19 KW, WORLDWIDE ALL THE EMISSION LEVELS ARE THE SAME, SO THEREFORE THIS IS ONE PRODUCT FOR THE WHOLE WORLD.” RICHTER-SCHUTZENEDER, HATZ DIESEL

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ENGINES



Perkins Syncro Line of Compact Engines • Common rail direct injection and full authority electronics

 Hatz 4H50TIC Diesel Engine

The 1,952cc 4H50TIC (turbo intercooler) 2-liter, four-cylinder diesel engine delivers up to 75 hp with maximum torque of 240 Nm, available from as low as 1,600 rpm.

• Combines iHACS (intelligent Hatz Advanced Combustion Strategy), optimized combustion chamber geometry and a Bosch common rail system to meet Tier 4 Final without a diesel particulate filter

• Compact package size features a rear-mounted small diesel oxidation catalyst (DOC), allowing customers to adopt no-compromise machine designs across compact applications including skid-steer loaders, aerial work platforms, lift booms, wheeled loaders and hydraulic excavators www.forconstructionpros.com/12311300

 Cummins Tier 4 Final Four-Cylinder Engines

These four-cylinder Tier 4 Final-certified engines spans from 49 to 173 hp and are fully integrated with exhaust aftertreatment systems designed and manufactured by Cummins Emission Solutions.

• QSF2.8 (49 to 74 hp), QSF3.8 (74 to 130 hp) and QSB4.5 (113 to173 hp) offer an optimal range of displacement and horsepower and simplified technology that allows for compact installation packages • Aftertreatment solutions include the “fit and forget” diesel oxidation catalyst (DOC) for ratings below 75 hp, rugged selective catalytic reduction (SCR) system and combined DOC-SCR system for use at higher outputs

• Utilizes exhaust gas recirculation and an oxidation catalyst

www.forconstructionpros.com/12173415

• Service interval of 500 hours www.forconstructionpros.com/11308558

 John Deere

 KOHLER KDI Diesel Engines

The 3.4-liter KDI 3404 (direct injection) diesel engine achieves Tier 4 Final compliance without a DPF by utilizing a direct injection system, cooled exhaust gas recirculation and diesel oxygenated catalyst.

• Integrated high-pressure common rail system utilizes pressures at 29,000 psi to deliver better atomization of fuel, improved fuel consumption and a reduction in emission particulates

13.6L Engine

 Kubota V5009

Stage V Diesel Engine The 210.9-hp V5009 five-liter, four-cylinder diesel engine is designed to meet EU Stage V emissions regulations and will be available when the regulation goes into effect in 2020.

• Aftertreatment devices include a diesel particulate filter (DPF) and selective catalytic reduction (SCR)

This 13.6-liter engine features an integrated high-pressure common rail fuel system and an improved combustion process that reduces DEF consumption.

• Maximum variable speed power rating over 684 hp • Single and dual turbocharger configurations

• Four ratings are offered ranging from 74 to 134 hp with peak torques from 276 to 369 lbs.-ft.

• Air intake amount secured through high-pressure supercharging, with combustion matching to create high in-cylinder pressure

• Includes full-authority electronic controls, rear gear train, hydraulic lash adjusters and multiple aux drive connections

www.forconstructionpros.com/12041432

www.forconstructionpros.com/12312372

www.forconstructionpros.com/12314181

 Deutz 2019 Diesel Engines In 2019, Deutz plans to expand its portfolio with four new in-line engines between 9L and 18L capacity, as well as a three-cylinder addition to the lower power output range.

• TCD 9.0 four-cylinder engine and TCD 12.0/13.5 and 18.0 six-cylinder models deliver power output of between 402 and 831 hp and are suited for heavy-duty off-highway applications • TCD 9.0 to 13.5 include a standardized customer interface and identical front and rear sides for easier installation and service • Three-cylinder TCD 2.2 offers power output from 30 to 75 hp, is based on the same engine platform as the four-cylinder TCD 2.9 and is suited for low-load applications www.forconstructionpros.com/21006216

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VALUE TESTIMONIAL Advertisement

PERKINS:

GETTING THE JOB DONE FOR RENTAL CUSTOMERS Corey B err y, Rent al Account Manag er at Perkins

Anyone renting equipment has one thing on their mind – to get their job done quickly with reliable and affordable machines. Perkins engines are the trusted choice in the booming global rental market. With decades of experience, we understand these are the things that matter most to rental customers.

When you rent a machine with a Perkins engine inside, you can be confident it will meet your need for ease of operation, low running costs and minimal downtime. It will provide the reliable power you need to get your job done. All our engines deliver those benefits by design.

Perkins has launched a new range of Perkins® Syncro engines designed to address the unique challenges of the rental market. The Perkins Syncro 1.7 liter, 3 cylinder turbocharged option, along with two Perkins Syncro 2.2 liter engines, one turbocharged and the other turbocharged and aftercooled.

All engines meet U.S. EPA Tier 4 Final emission standards.

Designed for rental A number of design features make the engines particularly suited to rental. They have a high-pressure fuel system, which gives a cleaner combustion burn. This means the engine doesn’t require a diesel particulate filter (DPF) or the addition of diesel exhaust fluid (DEF). Instead the Perkins Syncro 1.7 and 2.2 liter engines use a simple diesel oxidation catalyst (DOC) aftertreatment system, which is service free, meaning there’s no machine downtime.

It requires no regeneration or additional operator functionality, which

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means end users can turn the machine on and get the job done.

It’s not just our engines that make Perkins stand out in the rental arena.

Unrivalled dedication and support come with every engine.

Rental support program In North America, we offer rental houses the Perkins Rental Support Program, which is fully customizable to improve fleet maintenance and ROI, to get your machines back out for rent as quickly as possible.

The program provides Perkins engine training, engine diagnostic capability and expertise to support your Tier 4 Final engines and minimize downtime. Along with direct warranty claims submission, our flexible part ordering procedures, and our speed of response, this all adds up to lower costs and improved profitability across the board.

Find out more at www.perkins.com/syncro-na

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VALUE TESTIMONIAL Advertisement

ENOVATION CONTROLS

THE INTELLIGENT SOLUTION As more customers continue to choose renting over purchasing, today’s rental equipment OEMs seek reliable, resilient and technologically advanced products for their fleet.

They can find the intelligent solution they are looking for with Enovation Controls, a leading provider of display, control and monitoring systems for engine and equipment OEMs around the globe.

Enovation Controls’ extensive application expertise and their robust product and software platforms allow them to deliver customized, integrated solutions on aggressive timelines. The company’s rugged and telematicsready Murphy-brand displays and controllers are designed to withstand the toughest users and environments while their intuitive technology makes it easy for anyone to use.

“When customers rent equipment, it’s like renting a car. It’s not your car, so why take care of it?” said Robbie Captain, power controls customer integration manager at Enovation Controls. “Our displays and controllers are able to endure the abuse of the environment and the users, and they can be set up quickly for different applications.”

Whether facing tough users or severe weather conditions, these products are designed to handle it all. With a wide operating temperature range and easy-toread LCD screens—even in full sunlight—freezing temperatures or extreme heat won’t be a problem.

Fleet managers can also benefit from security features such as passcode-protected menus built into controllers like

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the PowerCore® MPC-10, and the innovative plug-and-play solution, the PowerCore® TEC-10. With easyto-use technology, Murphy-brand products provide an uncomplicated user experience for fleet managers and customers alike.

“There’s been a shift in technology and user experience,” said Josh Dresher, OEM sales manager at Enovation Controls. “People are already comfortable using their phone and car displays, and that desire for more technology is now moving into boats and equipment.”

The Murphy-brand displays and controllers give customers the ultimate interface experience with total machine control to exceed all expectations.

Enovation Controls can greatly reduce the engineering burden for OEMs with an unparalleled depth of hardware, software and

embedded software engineering teams to deliver market-leading, innovative solutions based on the customers’ true needs.

Experience the advanced technology that only Enovation Controls can deliver online at www.enovationcontrols.com.

(918) 317-4100 www.enovationcontrols.com

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MIKE TESTED... MIKE APPROVED!!!

Your rental equipment has to endure tough conditions and even tougher operators, like Mike. Mike is really rough on equipment, but trust that our displays and controllers are up to the task. Murphy PowerView® Displays and PowerCore® Controllers are intuitive and easy to use. Menus can be password protected to prevent in-field tampering. Our products are designed rugged, durable and reliable for your toughest jobs. And they are Mike tested and Mike approved.

S E E M I K E ’ S S T O RY enov.at/miketested

Search: 20996585

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YOU R 2018

SKID STEER LOADER SPEC GUIDE Skid steers are perhaps the most versatile machines on a jobsite, with capabilities that enable them to tackle a wide range of tasks.

Here’s a look at models from all the major suppliers, plus a few of the features that make them easier to service and maintain. To learn more, use the URL shown.

Also be sure to visit the interactive version of this spec guide at www.ForConstructionPros. com/specguide/skid-steer to sort and compare models and specs based on your specific requirements.

Volvo Construction Equipment The new Volvo D-Series skid-steer loaders were designed with simplified serviceability in mind. Access to internal components for in-depth service is made easier thanks to the forward-tilting cab, a process that can be performed by one person without the need to raise the arm. For added convenience, all service and daily maintenance points are arranged in a simple layout and can be accessed using the large rear door. www.forconstructionpros.com/10075146

VOLVO CONSTRUCTION EQUIPMENT

Model MC70C MC85C MC100C MC105C MC110D MC115D MC135D

Net HP 56 56 73.8 73.8 74 74 74

Operating Weight (lbs.)

6,603 6,819 6,885 7,253 8,214 8,680 9,288

Rated Operating Capacity (lbs.)

1,550 1,753 2,114 2,112 2,526 2,723 3,186

Breakout Force (lbs.)

4,012 4,718 3,964 4,899 6,543 6,543 6,543

Height to Hinge Pin (in.)

118 118.1 118 118 126 126 126

Std. Hydraulic Flow (gpm) 18.5 18.5 18.5 18.5 23.8 23.8 23.8

Takeuchi Takeuchi’s TS80 models feature a new monitor panel that allows the operator to monitor machine vitals as well as perform diagnostics to ensure that proper machine health and service needs are being met. A Deutz Tier 4 Final engine with DOC-only exhaust aftertreatment systems allow customers to work without being concerned with DEF fluid and DPF filters. All of these added conveniences equate to less downtime and more productivity. www.forconstructionpros.com/10074812

TAKEUCHI

Model TS80R2 TS80V2

Net HP 74 74

Operating Weight (lbs.)

7,950 8,965

Rated Operating Capacity (lbs.)

2,825 3,500

Breakout Force (lbs.)

5,845 5,920

Height to Hinge Pin (in.)

125 130

Std. Hydraulic Flow (gpm) 21.5 26

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Kubota A unique feature of Kubota skid steers is the rear door-mounted fuel tank — simply open the rear door and find the fuel tank mounted on the inside of it. The fuel tank is well protected by the solid, heavyduty door and an additional inch of void between them. Furthermore, by taking that volume out of the engine compartment, the free space makes the daily maintenance checks less intimidating and easier to do. www.forconstructionpros.com/10073594

KUBOTA

Model SSV65 SSV75

Net HP 64 74.3

Operating Weight (lbs.)

6,790 8,157

Rated Operating Capacity (lbs.)

1,950 2,690

Breakout Force (lbs.)

4,839 5,884

Height to Hinge Pin (in.)

121.5 128.3

Std. Hydraulic Flow (gpm) 18 20.9

Wacker Neuson As a result of voice of customer sessions, Wacker Neuson’s skid steers offer the only cab that fully tips forward with the arms down, providing complete access to all maintenance components, no matter what the situation.

In addition, the rear engine door opens out while the top access door tilts up, providing accessibility to nearly 100% of the engine components. www.forconstructionpros. com/10075166

WACKER NEUSON

Model SW16 SW17 SW20 SW21 SW 24 SW 28

Net HP 56 74 56 74 74.3 74.3

Operating Weight (lbs.)

6,170 6,245 6,437 6,512 7,865 8,283

Rated Operating Capacity (lbs.)

1,600 1,700 2,000 2,100 2,350 2,800

Breakout Force (lbs.)

5,300 5,300 5,300 5,300 6,717 6,717

Height to Hinge Pin (in.)

118 118 124 124 125 134

Std. Hydraulic Flow (gpm) 20 20 20 20 22.5 22.5

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CASE Construction Equipment New models’ routine service points are all located at the rear of the machines. Operators can quickly access the engine, filters, fill points and all other service points through a single point of access. New models also offer Case’s easy-tilt cab for convenient access to the drivetrain compartment. www.forconstructionpros.com/10072356

CASE CONSTRUCTION EQUIPMENT

Model SR130 SR160 SR175 SV185 SR210 SR240 SR270 SV280 SV340

Net HP 45.8 57 64 57 68 68 84 68 84

Operating Weight (lbs.)

5,180 5,645 6,270 6,570 6,970 7,400 8,117 8,090 9,100

Rated Operating Capacity (lbs.)

1,300 1,600 1,750 1,850 2,100 2,400 2,700 2,800 3,400

Breakout Force (lbs.)

4,180 5,270 7,270 5,550 7,270 8,680 8,677 8,776 9,531

Height to Hinge Pin (in.)

112 112 122 120 123 125.1 125.1 130 130

Std. Hydraulic Flow (gpm) 17.5 18.4 20.6 20.6 24.2 24.2 24.2 24.2 24.2

Rated Operating Capacity (lbs.)

1,550 1,800 1,850 2,150 2,150 2,700 3,400 3,650

Breakout Force (lbs.)

3,983 5,074 3,984 5,034 7,355 7,355 7,443 7,362

Height to Hinge Pin (in.)

111 122.9 118 121.1 124.2 124.9 127.1 128.6

Std. Hydraulic Flow (gpm) 18 20 18 20 23 23 23 23

Caterpillar Inc. Providing optimal service access is a design focus for the Cat skid-steer loaders. The loaders deliver ground level access to routine maintenance items such as grease points, engine oil fill, dipstick, engine air cleaner, cooling cores, fuel fill, fuel filter, hydraulic fill and the hydraulic filter. All are accessible without the need to remove covers or move components. In addition, the service intervals for most items can be monitored via the in-cab display. www.forconstructionpros. com/10075307

CATERPILLAR INC.

Model 226D 236D 232D 242D 246D 262D 272D2 272D2 XHP

Net HP 65.8 73.2 65.8 73.2 72.9 72.9 95 106

Operating Weight (lbs.)

5,705 6,559 6,213 6,980 7,424 8,011 8,768 9,255

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VALUE TESTIMONIAL Advertisement

DEUTZ

A HISTORY OF SERVICE AND SUPPORT

TO THE RENTAL INDUSTRY

For more than 150 years, DEUTZÂŽ engines have supplied customized, cost-effective power to a broad array of machine types and market segments. In fact, DEUTZ produced its nine-millionth engine in 2015.

However, while we may have manufactured millions of engines over the years, we continue to nurture an everevolving innovative spirit.

That innovative spirit means that DEUTZ is always one step above the competition, developing new, more efficient engine technologies.

From its headquarters in Norcross, Georgia, DEUTZ Corporation, a subsidiary of DEUTZ AG, supports a product range of 25-to-830-hp diesel and natural gas engines, serving as a sales, service, parts, and application engineering center for the Americas, employing nearly 300 people.

DEUTZ Corporation also operates

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a value-added production facility for some of its key OEM customers, as well as an engine remanufacturing facility, in Pendergrass, Georgia.

DEUTZ Power Centers and Service Centers were launched in 2016, serving as one-stop shops for supporting OEM partners, end users, and rental companies with quick and reliable access to DEUTZ Genuine Parts, highly trained service, DEUTZ Xchange remanufactured engines, and new engines.

The company operates with the premise that productivity and profitability are on the line each day for all of our customers. That’s why every person in the organization comes to work each day with one central purpose: to help rental customers grow their businesses by providing them with the service and support they deserve.

(770) 564-7100 www.deutzamericas.com

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Bobcat Company The standard Machine Shutdown Protection system on Bobcat loaders continuously monitors the engine coolant temperature, hydraulic oil temperature, engine oil pressure and other vital machine functions. If a monitored function is out of normal operating range, the system provides an alert and warning message. If the issue is severe, the machine automatically shuts down to avoid catastrophic failure. www.forconstructionpros. com/10075912

BOBCAT COMPANY

Model S70 S450 S550 S570 S590 S595 S630 S650 S740 S770 S850 A770

Net HP 22.5 46.7 58.2 58.2 62.9 70.5 70.5 70.5 70.9 88.2 95.9 88.2

Operating Weight (lbs.)

2,795 5,027 6,213 6,480 6,593 6,793 7,610 8,061 8,794 9,314 10,237 9,623

Rated Operating Capacity (lbs.)

700 1,300 1,750 1,950 2,100 2,200 2,180 2,690 3,100 3,350 3,950 3,325

Breakout Force (lbs.)

1,950 2,776 5,470 5,470 5,470 5,740 6,960 6,960 6,676 6,831 9,686 6,531

Height to Hinge Pin (in.)

94.5 109.5 114.5 119 119 119 121 124 132 132 144 132

Std. Hydraulic Flow (gpm) 9.8 16.7 17.1 17.1 17.1 17.1 23 23 23 23 23 23

Gehl Gehl’s Easy Manager telematics system simplifies machine management and maintenance.

It allows machine owners to have instant access to detailed data, including recent activity, location mapping, error codes, CAN data and service alerts. Not only does this allow more proactive and efficient maintenance, it provides better security through geofencing and access keypads, and maximizes profits by increasing efficiency and maximizing resale values. www.forconstructionpros.com/10073086

GEHL

Model R105 R135 R150 R165 R190 R220 R260 V270 NXT2 V330 NXT2 V420

Net HP 33.1 44.5 44.5 68.4 68.4 70.7 70.7 70.7 70.7 97.2

Operating Weight (lbs.)

4,000 5,130 5,930 6,165 6,880 7,980 8,200 8,100 9,010 11,665

Rated Operating Capacity (lbs.)

1,050 1,350 1,500 1,650 1,900 2,200 2,600 2,700 3,300 4,200

Breakout Force (lbf.)

2,800 2,910 4,450 4,591 4,050 5,600 5,640 5,233 5,850 9,040

Height to Hinge Pin (in.)

109.2 109.6 119 123 120.5 123 123 130.3 131.2 144

Std. Hydraulic Flow (gpm) 14.5 17 17 18.9 18.5 23.5 23.5 21.8 21.8 30.1

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OF A

9FT LIFT HEIGHT 6.4 IN MAXIMUM

OPERATING CAPACITY

1,841 LBS

TL6R: SMALL AND AGILE COMPACT TRACK LOADER A pioneer in the compact equipment industry, Takeuchi introduced the first compact track loader (CTL) to the market in the mid-1980s. The innovation continues with the TL6R, now the most compact CTL in its lineup. An agile, radial lift machine, the unit is easy to transport, and features outstanding stability and performance in rental, agricultural, general contracting and landscaping industries.

Powered by a reliable and efficient 65.2 hp engine, the TL6R delivers excellent power on the jobsite with a maximum lift height of 9 feet 6.4 inches, and a rated operating capacity of 1,841 pounds. Compact dimensions, including a height of 6 feet 5.8 inches, width of 5 feet and weight of 7,485 pounds, enable the CTL to access and work efficiently in areas with limited space.

For greater operator comfort, the optional cab features a swing-out door, heat and air conditioning. For even further overall ride quality, the unit comes standard with a quiet track design with flotation pads, reducing vibration and noise levels.

Standard on most Takeuchi excavators and CTLs is Takeuchi Fleet Management (TFM). The telematics system is available during the machine’s warranty period of two years at no additional cost. It provides a variety of data points including machine health and condition, run time and machine location. The user-friendly TFM system can help reduce downtime, control costs, perform remote diagnostics and schedule maintenance. For details on the TL6R and more innovations that have made Takeuchi a world leader, visit www.takeuchi-us.com.

The newly designed cabin has an overhead 5.7-inch color multi-informational display and backlit rocker switches that control a variety of machine functions.

LEARN MORE AT TAKEUCHI-US.COM

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Mustang Mustang’s Easy Manager telematics is the new connected solution that simplifies machine management and maintenance.

Instant access to detailed data — including recent activity, location mapping, error codes, CAN data and service alerts — allows owners to be more proactive, efficient and profitable. Security is also enhanced through geofencing and access keypads. www.forconstructionpros. com/10073977

MUSTANG

Model 1050R 1350R 1500R 1650R 1900R 2200R 2600R 2700V NXT2 3300V NXT2 4200V

Net HP 33.1 44.5 44.5 68.4 68.4 70.7 70.7 70.7 70.7 97.2

Operating Weight (lbs.)

4,000 5,130 5,930 6,165 6,880 7,980 8,200 8,100 9,010 11,665

Rated Operating Capacity (lbs.)

1,050 1,350 1,500 1,650 1,900 2,200 2,600 2,700 3,300 4,200

Breakout Force (lbs.)

2,800 2,910 4,450 4,591 4,050 5,600 5,640 5,233 5,850 9,040

Height to Hinge Pin (in.)

109.2 109.6 119 123 120.5 123 123 130.3 131.2 144

Std. Hydraulic Flow (gpm) 14.5 17 17 18.9 18.5 23.5 23.5 21.8 21.8 30.1

John Deere

JOHN DEERE

Model 312GR 314G 316GR 318G 320G 324G 330G 332G

Net HP 51 51 65 65 69 74 91.2 100

Operating Weight (lbs.)

5,995 6,315 6,375 6,475 7,150 7,700 9,900 10,000

Rated Operating Capacity (lbs.)

1,500 1,760 1,750 1,945 2,190 2,690 3,000 3,600

Breakout Force (lbs.)

3,700 3,500 4,000 4,250 4,200 6,000 7,600 9,250

Height to Hinge Pin (in.)

115.1 120 115.1 120 122.2 126 132 132

Std. Hydraulic Flow (gpm) 31 31 33 33 30 32 47 50

Maintaining a John Deere G-Series skid steer is easier than ever. Extended service intervals and color-coded and tethered fluid fills make servicing simple.

If problems do arise, automatic machine shutdown stops damage before it occurs. In addition, 4G JDLink Ultimate machine monitoring provides real-time data and health prognostics that decrease downtime. Remote diagnostics enable a dealer to read codes, record machine performance and even update software without a trip to the jobsite. www.forconstructionpros. com/10073480

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VALUE TESTIMONIAL Advertisement

POWER UP YOUR FLEET AND YOUR PROFITS Since 1972, Vanair has been providing mobile power solutions to meet the challenges a wide range of industries face. Our engineering-focused approach has produced the most extensive line of mobile air compressors, generators, welders, battery boosters, battery chargers, hydraulics and engine starting equipment in the world.

While we offer the largest mobile power line in the industry, our Viper™ has proven to be a profitable addition to many rental customers. At half the cost of a 185 CFM Tow-behind, it has 80 CFM at 100 PSI power to operate 90 lb. jack hammers, 4” piercing tools, and service irrigations systems.

Its field-proven, compact design offers better fuel savings with auto engine off/restart smart-start technology on the diesel model. It has optional running gear and is available with gas or Tier 4 Final diesel engine.

(800) 526-8817 | www.vanair.com

Power Up Your Rental Fleet AND YOUR PROFITS AT HALF THE COST OF A 185 CFM TOW-BEHIND, Vanair’s Viper has all the ™

power your customers’ need to operate 90 lb. jack hammers, 4” piercing tools, and to service irrigations systems.

Powerful and dependable 80 CFM at 100 PSI power Rugged and durable, field-proven compact design Better fuel savings with auto engine off/restart smart-start technology on the diesel model Optional running gear featuring independent torsion axle suspension and heavy duty construction Available with gas or Tier 4 Final diesel engine

Vanair’s There Youtube.com/VanairManufacturing

LET’S ROLL >> 800.526.8817 vanair.com

Search: 10075101 www.ForConstructionPros.com/RENTAL

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New Holland New Holland has an easy entry rear door that provides quick access to the engine oil, fuel fill, hydraulic oil, coolant and radiator. All engine components can be accessed without tools.

Also, the entire cab of the skidsteer loader can be tilted forward to provide access to additional parts and to simplify cleaning and maintenance. Tilting can be accomplished simply by one operator with one tool. www.forconstructionpros. com/10072472

NEW HOLLAND

Model L213 L216 L218 L220 L221 L228 L234

Net HP 46 57 57 64 68 68 84

Operating Weight (lbs.)

5,070 5,510 5,930 6,470 6,970 8,245 8,900

Rated Operating Capacity (lbs.)

1,300 1,600 1,800 2,000 2,100 2,800 3,400

Breakout Force (lbs.)

4,180 5,270 5,550 7,300 7,270 8,620 9,323

Height to Hinge Pin (in.)

112 112 120 121 123 129 131

Std. Hydraulic Flow (gpm) 17.5 18.4 20.6 20.6 24.2 24.2 24.2

LiuGong LiuGong’s entry into the North American skid-steer loader market is the 385B model, which is fully compliant with Tier 4 Final emissions requirements. It features a .66-cu.-yd. bucket attached to a quick coupler that is compatible with skid-steer industry standard work tools. Third-valve hydraulic function along with high-flow hydraulics are standard, providing the user with maximum versatility and productivity on the jobsite. www.forconstructionpros.com/10072790

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Model 385B

Net HP 70

Operating Weight (lbs.)

8,250

Net HP 56 56 74 74 74 74 74 74 76

Operating Weight (lbs.)

6,515 6,819 6,885-7,075* 7,253-7,474* 7,954 8,232 9,054 9,354 9,859

Rated Operating Capacity (lbs.)

2,300

Breakout Force (lbs.)

6,699

Height to Hinge Pin (in.)

129

Std. Hydraulic Flow (gpm) 21

Rated Operating Breakout Capacity (lbs.)

Force (lbs.)

1,550 4,012 1,753 4,718 2,114-2,338* 4,899 2,112-2,258* 4,899 2,250 5,599 2,600 5,699 3,000 7,187 3,295 7,187 3,207/1,347** 6,543/6,517**

Height to Hinge Pin (in.)

125 118 118 118 125 125 125 126 126/159**

Std. Hydraulic Flow (gpm) 18.5 18.5 18.5 18.5 24 24 24 24 24

JCB JCB skid-steer loaders are recognized by their singleboom design that enables safe side-door entry/exit and enhanced operator visibility.

The eight models in the range require no DPF and deliver optimal performance, reliability and serviceability. In 2017, JCB launched the Teleskid (3TS8W), a unique skid steer with a telescopic boom that allows operators to lift, reach and dig further than ever. www.forconstructionpros. com/10073460

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Model 155 175 210 215 250 270 300 330 3TS-8W

*Dependent on addition of optional suitcase counterweight kits

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**Retracted/Extended

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8/14/18 11:43 AM

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ASV HOLDINGS INC. The RS-75 and VS-75 feature swing-out door and cooling systems that open quickly to expose the engine, filters and other daily checkpoints for easy maintenance. Drain plugs on all service items speed up the draining process. Zerk fittings on the end of all pins make greasing easy. Metal face seals ensure the drive hubs don’t require maintenance for the life of the machine. The machines also have a direct-drive pump, eliminating belt servicing. www.forconstructionpros. com/10072072

ASV HOLDINGS INC.

Model RS-50 RS-60 VS-60 RS-75 VS-75

Net HP 47 56.4 56.4 73.5 73.5

Operating Weight (lbs.)

6,065 6,370 6,660 7,425 8,740

Rated Operating Capacity (lbs.)

1,650 2,000 2,300 2,600 3,500

Breakout Force (lbs.)

4,750 4,750 5,020 5,845 5,920

Height to Hinge Pin (in.)

116 118 118 125 130

Std. Hydraulic Flow (gpm) 17.1 17.1 17.1 21.97 26

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KATO Compact Excavator Sales KATO Compact Excavator Sales currently offers two models of rubber-tired skid steers.

Both come standard with piloted joystick controls, making them easier for less experienced users to operate. With the compactness of the machines, they are ideal for working in confined spaces with maximum flexibility. Both models are also available with either open or enclosed cab for maximum comfort. www.forconstructionpros.com/10073360

KATO COMPACT EXCAVATOR SALES

Model AS-12 AS-34

Net HP 21 82.2

Operating Weight (lbs.)

2,955 7,718

Rated Operating Capacity (lbs.)

728 2,250

Breakout Force (lbs.)

1,658 6,254

Height to Hinge Pin (in.)

100 122.8

Std. Hydraulic Flow (gpm) 9.2 36

Visit ForConstructionPros.com/specguide/skid-steer to conduct a customizable search of these specs or find more information on suppliers and their unique models using the URLs provided.

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ADDITION OF VACUUM LIFTING SYSTEM FOR COMPACT EQUIPMENT

RAISES VALUE OF RENTAL FLEET M6 Concrete, a Kansas-based supplier of materials and equipment with strong ties to the concrete industry, added a new lifting technology to their fleet designed to operate in conjunction with skid steers and other compact host machines.

Vice President of Operations Andy Munley said the new Vacuworx SL 2 Subcompact Vacuum Lifting System is raising eyebrows and has the potential to catch on fast among rental customers in search of innovative material handling solutions.

The SL 2 features an integrated 24” x 24” vacuum pad and a vacuum pump that operates using the auxiliary hydraulics from the host machine to create a powerful positive seal to lift www.ForConstructionPros.com/RENTAL

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saw cut concrete, granite and marble slabs and other materials. Compatible with all brands of skid steers, the SL 2 was designed as a perfect fit for floor, driveway, sidewalk, road and landscaping projects.

As an example, one of M6 Concrete’s customer rented the SL 2

to pull 40, 4 ft by 4 ft slabs as part of a parking lot replacement job. The contractor was impressed with the system in terms of maneuverability and potential to save time on the ground.

“Instead of a guy setting the bolt and an operator on the machine, one can go out and make money doing something else,” Munley said. “We’re getting great feedback from our customers. The market for vacuum lifting technology will grow as more people see the equipment in action.”

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AUGUST/SEPTEMBER 2018

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INDUSTRY UPDATE

UNITED RENTALS COMPLETES ACQUISITION OF BAKERCORP United Rentals Inc. announced it has completed its previously announced acquisition of BakerCorp International Holdings Inc. (“BakerCorp”) for a total purchase price of approximately $715 million.

The transaction was funded through a combination of cash and available capacity on the company’s senior secured asset-based revolving credit facility.

BakerCorp is a leading multinational provider of tank, pump, filtration and trench shoring rental solutions for a broad range of industrial and construction applications.

With the acquisition, United Rentals substantially augments its bundled solutions for fluid storage, transfer and treatment; expands its strategic

account base; and gains a significant opportunity to increase revenue and enhance customer service by cross-selling to its broader customer base. The BakerCorp acquisition added approximately 25,000 units of

fleet, 46 branches in North America and 11 in Europe, and approximately 950 employees to United Rentals’ footprint. For the trailing 12 months ended May 31, 2018, BakerCorp generated $79 million of adjusted EBITDA at a 26.9% margin on $295 million of total revenue.

Michael Kneeland, chief executive officer of United Rentals, said, “The Baker acquisition is a highly strategic move on our part to grow our Specialty segment. Our expanded expertise in fluid solutions will benefit our customers and build long-term value for our investors. Today we welcomed almost a thousand top-notch colleagues as the first step in the integration.”

The company has updated its 2018 guidance solely to reflect the acquisition of BakerCorp. The new guidance includes $140 million of total revenue, $40 million of adjusted EBITDA and $50 million of gross capital spending, reflecting the anticipated impact of the acquisition on the company’s full-year results.

MANITOU GROUP EVOLVES ITS BRAND STRATEGY The Manitou Group announces the evolution of its Mustang brand into “Mustang by Manitou.” Known for its three emblematic Manitou, Gehl and Mustang brands, this action reinforces the value of its Mustang product range offering in all territories and the reputation of the Manitou Group, world leader in off-road handling.

The deployment of Mustang by Manitou was initiated at the end of July on all continents in order to bring this value to our dealers and users as soon as possible.

Arnaud Boyer, VP marketing & product development, said: “With the transition from Mustang to Mustang by Manitou, the group combines the strength of a structured network with the strong brand awareness of Manitou. With these assets, we are convinced that the launch of new products will be a success, both in the North American network and in all the countries where Mustang models are marketed.”

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WITH THE TRANSITION FROM MUSTANG TO MUSTANG BY MANITOU, THE GROUP COMBINES THE STRENGTH OF A STRUCTURED NETWORK WITH THE STRONG BRAND AWARENESS OF MANITOU.

Manitou Group, a world leader in roughterrain handling, invents, produces, distributes and services equipment for construction, agriculture and industry.

The group’s product lines include fixed, rotating and heavy tonnage rough-terrain telescopic forklifts, roughterrain, semiindustrial and industrial masted forklifts, skid-steer loaders on wheels and tracks, articulated loaders, backhoe loaders, aerial work platforms, truckmounted forklifts, warehousing equipment and attachments.

Through its iconic brands - Manitou, Gehl and Mustang by Manitou - and its network of 1,500 dealers worldwide, the Group offers the best solutions by creating optimum value for its customers.

Headquartered in France, the group recorded revenue of 1.6 billion euros across 140 countries in 2017, and it employs 3,900 people, all committed to satisfying customers.

www.ForConstructionPros.com/RENTAL

8/14/18 11:45 AM

TEREX REPORTS Q2 SALES UP 19% OVER 2017,

GROWTH IN EVERY SEGMENT TEREX CORPORATION REPORTED STRONG SECOND QUARTER 2018 sales of $1.4 billion, up 19% versus Q2 of 2017, with increased sales and backlog in all three business segments.

Applied Machinery Sales Brings VF-Venieri Loaders, Backhoes to US Market Applied Machinery Sales (AMS), expands its offering of material handling solutions to the U.S. market with the introduction of VF-Venieri loaders and backhoes.

Globally recognized for building innovative solutions for any number of applications, the current Venieri line-up includes front loaders, backhoe loaders, articulated backhoe loaders and compact minis.

Venieri machines are known for their power, balance, stability and safety. Power across the range comes from 4 or 6 cylinder turbo cooled diesel engines.

Depending on model and type of loader, Venieri earthmoving equipment offers hydrostatic transmissions, “Z” front bar linkage, inching brake pedals, precisely balanced weight distribution, and frame mounted rear oscillating axles. Plus, footprints are quite compact compared to similar machinery.

Operator efficiency is built into every machine.

Enclosed cabs supply 360-degree visibility minimizing blind spots; better ergonomics; and exceptionally efficient ventilation system with automatic and manual climate control.

The Terex AWP business segment, which includes Genie aerial equipment and Terex light towers, increased sales by $158 million, up 27% versus Q2 2017, driven by growth in North America, Western Europe, and China. The business entered Q3 with backlog of $553 million, which is up +11% versus last year.

“Our global team continued to execute well and continued the trend of improving overall performance. We increased sales and backlog in all three segments and increased production to meet strong global demand,” remarked John L. Garrison, Terex president and CEO. Matt Fearon, Genie president, Terex AWP commented, “Q2 was another strong quarter for our Genie brand, driven by solid operational performance and continued global demand for aerial work platforms and telehandlers. Rental fleets are growing, they have high utilization and their outlook for the second half of 2018 and 2019 remains positive.”

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INDUSTRY UPDATE

Michelin Announces AGREEMENT TO ACQUIRE CAMSO Michelin and Camso have reached an agreement whereby Michelin will acquire Camso, headquartered in Magog, Quebec, Canada, and the two companies’ off-the-road (OTR) operations will be combined to form a new division to be managed from Quebec.

Reporting net sales of US$1 billion, Camso has been designing, manufacturing and marketing OTR mobility solutions since 1982. Camso is a leading supplier in rubber tracks for farm equipment and snowmobiles, and in solid and bias tires for material handling equipment. It also ranks among the top players in the construction market in track and tire solutions for small heavy equipment. Leveraging its technological leadership in tracks and related systems, its competitive manufacturing footprint, particularly in Sri Lanka, and strong customer awareness of its CAMSO and SOLIDEAL brands, Camso has demonstrated its ability to grow rapidly, expanding at an average pace of 7% per year since 2012.

By joining forces with Camso, Michelin will create a top OTR market player, headquartered in Quebec. The business will benefit from the expertise of Camso’s management team and Michelin’s longstanding presence in Canada, both in Laval, Quebec and in Nova Scotia. Camso also has a strong p Michelin will acquire Camso for manufacturing presence in emerging markets, particularly in US$1.45 billion.

Sri Lanka and Vietnma. The new entity will represent more than double the net sales of Camso, supported by 26 plants and approximately 12,000 employees and will benefit from sustainably dynamic market.

Jean-Dominique Senard, Chief Executive Officer of the Michelin group, said: “Michelin and Camso have many values in common. This acquisition is a wonderful mutual opportunity. Michelin will benefit from all of Camso’s skills in the off-the-road mobility markets and Camso from the full range of Michelin’s expertise in the specialty markets.”

“Joining up with Michelin’s off-the-road teams is a fantastic opportunity for Camso because of the similarity of our cultures as well as our growth potential,” said Pierre Marcouiller, Executive Chairman of Camso. “Camso will achieve its ambition to become the global off-the-road market leader and will contribute its dynamic teams, its technical and manufacturing assets and its customer-focused mindset. The transaction has received the backing of all Camso’s shareholders.”

Through studies and discussions with Camso, Michelin has identified significant opportunities to increase sales and reduce costs, thereby unlocking up to US$55 million in synergies by 2021. After obtaining the customary approvals, Michelin will acquire Camso for US$1.45 billion.

As part of the transaction, the OTR division’s decision-making center will be based at Camso’s headquarters in Magog. The management teams, including the top executive, will work out of the Magog office.

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ABLE EQUIPMENT RENTAL PURCHASES AERIAL ASSETS OF MOBILE LIFTS ABLE Equipment Rental Inc. of NY (ABLE) a supplier of Construction Equipment Rentals, Sales, Service and Parts, announces it has purchased the aerial equipment assets and service operations of Mobile Lifts, Inc. of Norristown, PA. The transaction will allow the facility to operate as the newest branch of ABLE Equipment Rental. ABLE will retain most of the current Mobile Lifts staff with plans to grow the team immediately. It will operate it as its fifth location in the northeast.

Located on 2-acres in Montgomery County at 2 Liberty Avenue in Norristown, Pennsylvania, ABLE’s newest branch is 45 minutes outside of Philadelphia, accessible to several major roads and highways. The facility is ideal to service the King of Prussia area and is well situated to deliver equipment throughout the region.

“We’re extremely excited to welcome Mobile Lifts to the ABLE family,” said Steven Laganas, ABLE’s Chief Executive Officer. “Their 40 plus year history along with a very loyal customer base was certainly one of the factors that helped us in our decision-making. I look forward to partnering with Mobile Lifts’ knowledgeable and talented team,” Laganas added.

“Strategically, it will allow us to continue to serve as a reliable provider of aerial equipment for Mobile Lifts’ current commercial and industrial clients,” said Chris Pera, ABLE’s Chief Operating Officer.

“Additionally, we’ll be able to offer a wide range of machines for rent and for sale to fulfill their specific construction equipment requirements,” Pera added.

ABLE purchases its equipment from the industry’s leading manufacturers and continues to add to its fleet. Equipment is available for daily, weekly, monthly and long-term rentals. There are also equipment financing plans available for new and used equipment.

www.ForConstructionPros.com/RENTAL

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ADVERTISER’S INDEX ADVERTISER.......................................................................................... PAGE

ADVERTISER.......................................................................................... PAGE

Abbott Rubber Company.............................................. 88 Allied Construction Products......................................... 25 Barreto Manufacturing Inc........................................ 7, 69 Brunner & Lay, Inc.......................................................... 57 The Brut Post Grabber................................................... 82 CK Power........................................................................ 43 CNH - Case Corporation................................................... 5 Croft Trailer Supply........................................................ 51 DEUTZ Americas....................................................... 75, 91 Ditch Witch............................................................... 11, 65 Ebac Systems.................................................................. 88 EDCO Equipment Development Co.............................. 87 Enovation Controls...................................................70-71 Essex Silverline............................................................... 89 Forever-ODM Inc............................................................ 35 General Pipe Cleaners.........................................14-15, 61 JCB Inc............................................................................. 17 Jenny Products, Inc........................................................ 29 JLG Industries Inc......................................................30-31 John Deere Construction Equip...................................... 9

Karcher North America.............................................18-19 Kobelco Construction Machinery.................................. 23 Kubota Engine America Corp...................................62-63 Mi-T-M Corporation....................................................... 21 Perkins Engines Company Limited.......................... 59, 92 ROEDA............................................................................ 88 Scania USA.................................................................54-55 Skyjack Inc.................................................................40-41 Sotcher Measurement Inc.............................................. 85 Sullair.............................................................................. 39 Takeuchi Manufacturing Co.................................... 45, 77 Terex USA............................................................. 2, 49, 53 TVH Parts Co................................................................... 37 UP Equip......................................................................... 27 Vacuworx Global............................................................ 83 Vanair Manufacturing Company................................... 79 Wacker Neuson Corporation....................................46-47 Weber Machine (USA) Inc.............................................. 82 Windy Ridge Corporation.............................................. 88 World of Concrete.......................................................... 81

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EYE ON RENTAL // B y

Dick Detmer

BY DICK DETMER

Implementing Reliable Safety Practices in a Small Business Even when resources are stretched thin, safety needs to be a priority that is never overlooked

S

afety is one of the most important topics and is vital for business survival. One of the major hurdles in developing a system for implementing safe practices in a rental company is that there is so much to cover. Equipment rental company owners and managers, like all small business operators, are busy taking care of the day-to-day running of their companies, so it can be very difficult to develop a comprehensive safety program.

It’s important to start the process toward heightened safety awareness and better safe practices. It isn’t terribly difficult – it just takes time and organization.

A very simple beginning that one could start today deals with the questions: “How do we find time to discuss safety?” and “How do we make employees embrace it?” I believe safety messages should be presented every day. Call it a daily safety “huddle.” Just as professional football players huddle before every offensive play, a safety huddle (or a series of them for different groups of employees) could take place near the start of every day. These would not be the longer safety meetings that are also important, but rather the very brief (less than a minute or two) version that offer a quick safety reminder or two. An example would be a reminder to lift items properly throughout the day. The next day’s reminder could be to use personal protective equipment in the performance of tasks. Some of these huddles could be less than 20 seconds, so this is something rental

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companies could do even in their busiest of seasons.

Make a firm commitment to follow through One of the keys to success of this or any other safety initiative is to make a firm commitment to continue doing it. Remember, you want your staff to embrace the continuity of doing their work safely time after time and day after day, so it’s important to develop the same habit in presenting your safety messages without the same excuses that employees would use for not performing their work safely.

Putting safety into practice doesn’t always need to be an all or nothing proposition. A safety manual doesn’t need to be a literary masterpiece. In my opinion, it should be simple and easy to use. If it isn’t, it probably won’t be used at all. Also, it’s important to keep up with ever-changing local, state and federal safety rules and regulations to be certain your company is in compliance. This is your

responsibility as a business owner or operator.

Here are just a few additional points to consider: Get employees involved, if possible. It’s more likely that employees will be committed to safety if they have a role in developing some of rules and guidelines.

Be certain to document your safety efforts. Document safety meetings and other safety investments, as this proves you are serious about safety and safe practices.

Every meeting the company has should contain a safety message component.

Don’t think of a safety program as just another requirement that is placed on a business to make one’s life miserable. Think of it as an important moral and civic duty to help keep employees and customers happy and healthy.

Tap into all of the possible sources for relevant safety materials. (Also, consider having an experienced rental business consultant offer some assistance in getting the process started.)

The task of implementing a safety program can seem very daunting.

There are so many safety facets to consider in the rental business, including the vast array of rental equipment, customer safety, staff safety, delivery vehicle safety, safety involved with your facility, and more.

Remember, safety is often overlooked but is an extremely important part of business survival. ■

Dick Detmer is a nationally recognized consultant, lecturer and writer with almost 40 years of experience in the equipment rental industry, including 30 writing the Eye on Rental column for Rental. For consulting, training or to order one of his books, visit www.detmerconsulting.com. Dick can be reached directly at dick@detmerconsulting.com or at (309) 781-3451.

www.ForConstructionPros.com/RENTAL

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