Rental June/July 2024

EYE ON RENTAL WHAT DIFFERENTIATES YOUR RENTAL COMPANY NOW — AND INTO THE FUTURE?

June/July 2024

WHEN LIMITED, GET CREATIVE Flexibility was key in this year’s Renter’s Review

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RENTAL SNAPSHOT HOW DOUG SCHOCH OF A-1 RENTAL FOUND SUCCESS BY REFOCUSING THE BUSINESS

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VOLUME 46 ISSUE 5

JUNE/JULY 2024 RENTER’S REVIEW 2024: WHEN LIMITED, GET CREATIVE

8

Weight restrictions on a park bridge repaving job forced Bel Rock Asphalt Paving Inc. to get clever—renting solved that problem.

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FEATURES MANAGEMENT 12 BUSINESS

What’s Your Why: Motivation for a

IN EVERY ISSUE

Purpose-Driven Organization

4 E verybody’s Business

Not only are underutilized people and skills the biggest waste at your company, but that also means they are the biggest opportunity for growth and impactful change.

6 M arket Watch

USINESS MANAGEMENT 15 BInternships & Training Programs:

Bridging the Construction Labor Gap Companies that offer internships as well as effective training and development programs create a strong team that drives business growth.

16 CONSTRUCTION How to Prepare Equipment for Summer Extremes From operator health to equipment maintenance, steps can be taken to protect the assets and people on construction sites.

ENERAL TOOL 18 GUnleash the Power, Respect the Battery How best-care practices for your lithium-ion battery-powered platform can ensure optimal performance and battery longevity over the lifetime of your light equipment.

ECTOR REPORT: LIFT EQUIPMENT 20 SProtect You & Your Customers with Safety Education Modern compact lifting equipment tends to have new features. Let’s go over what you should be aware of.

REPORT: SAFETY 23 SECTOR

The Safety Benefits of Offset Compaction Rollers Improvements to efficiency and safety are worth their weight in gold.

ECTOR REPORT: POWER EQUIPMENT 26 SUnclogging Drain Cleaning Equipment Should you add drain-cleaning equipment to your fleet?

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What makes an innovation, innovative?

The latest news and events from around the rental industry.

29 N ew Products Equipment, attachments, tools, and more.

32 R ental Snapshot How Doug Schoch of A-1 Rental found success by refocusing the business.

34 Eye on Rental What differentiates your rental company now—and into the future?

Rental (ISSN 2375-9925, Print | ISSN 2471-7657, online | USPS 686-370) is published eight times per year: January/February, March, April, May, June/July, August/September, October/November and December by IRONMARKETS, 201 N. Main Street, Ste 350., Fort Atkinson, WI 53538. Periodicals postage paid at Fort Atkinson, WI and additional entry offices. POSTMASTER: Please send change of address to Rental, PO Box 3605, Northbrook, IL 60065-3605. Printed in the USA. SUBSCRIPTION POLICY: Individual subscriptions are available without charge in the U.S. to rental centers, equipment distributors, and other businesses with rental departments. To subscribe please visit www.ForConstructionPros.com. Publisher reserves the right to reject nonqualified subscribers.

One year subscriptions for nonqualified individuals: U.S. $ 35.00; Canada and Mexico $60.00; and $85.00 all other countries (payable in U.S. funds, drawn on U.S. bank). Single issues available (prepaid only) $10.00 each.

Published and copyrighted 2024 by IRONMARKETS. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage or retrieval system, without written permission from the publisher.

JUNE/JULY 2024 3

EVERYBODY’S BUSINESS // BY JONATHAN KOZLOWSKI jkozlowski@Iron.Markets

What Makes an Innovation, Innovative?

“H

ey man, what do you mean by innovative products?” Great question; I’m glad you asked.

In no way am I suggesting that what follows will be a definitive definition of the concept.

Nor am I going to repeat some blurb from a dictionary off my bookshelf.

I’ve seen products that were marketed to change the industry “forever” come and go. Some presented ideas that were grabbed and added to make other solutions. Some made a brief splash but fell off the face of the earth shortly after.

Others end up creating a new category all by themselves. This tells me that the staying power isn’t the mark of an innovation. In a basic way, an innovation starts with attempting to solve (or at least address) a problem with creativity and practicality.

Any solution can’t only be creative. That’s like a painting without a point of view.

Yet, no artwork will ever be admired within a gallery without creativity—even the most practical of products have a combination of both.

I’ve only been here a short chunk of time and I hope I’m learning a lot each month. But I’d add one thing to my formula above for the equipment rental industry: simplicity. Something (too) complicated likely needs formal training, but I’m not saying that these ideas don’t belong. Instead, it’s that “why didn’t they think of that before” moment. That’s when it clicks. Suddenly the system doesn’t allow someone to dig further than set depth. Suddenly the chance that the cable will whip around decreased. Suddenly the rental business has its asset data analyzed in one program instead of swapping between seven or more.

AN AWARD FOR YOU Before you turn the page, on top of recognizing the equipment and tools, the ForConstructionPros.com family have announced a brand new award designed for the people who make this industry great—you.

We’re calling it the PACER award and organized it by categories to celebrate those who truly are making an impact.

Check out page 6 or scan the QR code here for more information. https://RNT.news/PACERaward Ok, that’s enough out of me. Enjoy this issue. Thank you.

EDITORIAL Editor..................................................... Jonathan Kozlowski jkozlowski@Iron.Markets Managing Editor ................................................ Gigi Wood gwood@Iron.Markets Junior Editor ..................................................Merina Shriver mshriver@Iron.Markets

AUDIENCE Audience Development Manager................. Angela Franks

PRODUCTION Senior Production Manager............................. Cindy Rusch crusch@Iron.Markets Art Director..............................................Flatworld Solutions

ADVERTISING/SALES Brand Director................................................. Sean Dunphy sdunphy@Iron.Markets Brand Manager, OEM & Construction............Nikki Lawson nlawson@Iron.Markets Sales Representative........................................... Mike Stack mstack@Iron.Markets

IRONMARKETS Chief Executive Officer........................................ Ron Spink Chief Revenue Officer...................................Amy Schwandt VP, Finance...........................................................Greta Teter VP, Marketing & Audience Development.... Ronda Hughes VP, Operations & IT.......................................... Nick Raether VP, Demand Generation & Education................. Jim Bagan Corporate Director of Sales............................Jason DeSarle Brand Director, Construction, OEM & IRONPROS........................................... Sean Dunphy Content Director............................................ Marina Mayer Director, Online & Marketing Services...Bethany Chambers Director, Event Content & Programming..... Jess Lombardo

CIRCULATION & SUBSCRIPTIONS PO Box 3605, | Northbrook, IL 60065-3605, Phone: (877) 201-3915 | Fax: (847) 291-4816 circ.rpn@omeda.com

LIST RENTAL Sr. Account Manager............................. Bart Piccirillo | Data Axle (518) 339 4511 | bart.piccirillo@infogroup.com

REPRINTS Brand Manager, OEM & Construction............Nikki Lawson nlawson@Iron.Markets

NEWS YOU CAN USE Stay up to date on the latest happenings across the rental industry. Subscribe to our our e-newsletters Rental Watch, Rental Market Watch, Power Rental, and IPAF Elevating Safety. Use the QR code to stay informed on what’s going on around the industry.

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@RENTALPNI Published by IRONMARKETS 201 N. Main Street, Fort Atkinson, WI 53538 (800) 538-5544 • WWW.IRON.MARKETS

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4 JUNE/JULY 2024

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#ChallengeAccepted No two job sites are exactly alike. So, you’re rental fleet needs to be prepared for anything. From compaction, pumps, power, heat and lighting to material handling, Wacker Neuson offers a product portfolio with diversity that’s unmatched in the equipment industry. What’s more, our quality and reliability ensure a lower total cost of ownership and higher return on investment. Just a few more reasons why Wacker Neuson has all it takes for the challenges you face.

Visit us online or contact your local Wacker Neuson representative today.

www.wackerneuson.com

Magni Telescopic Handlers

MARKET WATCH //

MACALLISTER ENTERS MAGNI’S DEALER NETWORK OF INDIANA & MICHIGAN Magni Telescopic Handlers announced its alliance with MacAllister, a Cat dealer and provider of heavy construction equipment in Indiana and Michigan. This partnership signifies a significant expansion in access to Magni’s telehandlers throughout both states. Effective immediately, MacAllister becomes an authorized dealer for Magni’s complete line of telehandlers, including the RTH Rotating Telehandlers, HTH Heavy Lift Telehandlers, and 10k/12K fixed boom TH models.

“Through this partnership, we aim to combine their expertise with Magni’s cutting-edge products to drive safety, efficiency, and productivity in Indiana and Michigan’s construction projects,” states Joe Leinwol, chief sales officer of Magni America.

MACK TRUCKS USES HYDROTREATED VEGETABLE OIL AS FUEL To help improve sustainability efforts and to reduce reliance on fossil fuels, Mack Trucks now uses hydrotreated vegetable oil (HVO) as fuel to move completed Class 8 vehicles off its production line at Lehigh Valley Operations (LVO), in Macungie, Penn.

All Mack Class 8 models for North America and export are produced at LVO. It is estimated that by utilizing HVO, LVO was able to reduce carbon emissions by about 18%. The Mack MD Series is produced at Roanoke Valley Operations in Salem, Va., which has plans to begin utilizing HVO this year.

Scan the QR code to learn more. https://RNT.news/6e2vwuho

Scan the QR code to learn more. https://RNT.news/t440jbyp

NEW AWARD RECOGNIZES CONSTRUCTION PROS ForConstructionPros.com launched the PACER award, which recognizes construction pros on the jobsite and in the office for their accomplishments in shaping the construction industry.

The PACER (Pavement, Asphalt, Concrete, Equipment, Rental) award, managed by ForConstructionPros. com and its affiliate brands, Equipment Today; Asphalt Contractor; Rental; Concrete Contractor; and Pavement Maintenance & Reconstruction, is the first award specific to the ForConstructionPros brand and the first industry executive-focused award for the Construction Network. All applicants must work in the heavy construction, asphalt, concrete, pavement maintenance, or rental industries.

This award is broken down into four categories: • Women in Construction • Rising Professionals in Construction • Lifetime Achievement • Jobsite Excellence: “We are excited to celebrate the men and women who do the work in the field and behind the scenes,” said Lori Ditoro, Editor-in-Chief of Equipment Today. “From operators to project managers and every role in between, the PACER honors them all in every facet of construction.”

6 JUNE/JULY 2024

“What’s exciting about the new PACER award is the way it highlights the working men and women of the trades in an individual way,” added Brandon Noel, Editor of Asphalt Contractor and Pavement Maintenance & Reconstruction. “There’s nothing more satisfying and rewarding than being recognized for labor you put your life into day in and day out.”

“All too often the dedication of professional contractors for the job remains unnoticed. It’s an honor to be a part of the team behind the ForConstructionPros.com PACER award to recognize the hard work, diligence, and creativity to solving today’s challenges in construction both on the jobsite and in the office,” said Jonathan Kozlowski, Editor of Rental and Concrete Contractor.

Deadline for submissions is Friday, Oct. 11, 2024.

Scan the QR code to learn more. https://RNT.news/PACERaward

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PETTIBONE CELEBRATES 75TH ANNIVERSARY OF CARY-LIFT Pettibone Traverse/Lift, LLC is celebrating the 75th anniversary of the Cary-Lift, which became the world’s first forward-reaching, rough-terrain material handler upon its invention by Phil LaTendresse in 1949. Shortly after its origin, the CaryLift product line was acquired by Pettibone, and it remains a popular solution for pipe, pole, and log handling to this day. The inventor’s grandson, also named Phil LaTendresse, is currently Pettibone’s director of engineering and product support.

“A local sawmill owner was looking for a better solution for unloading logs, Pettibone and that’s when my grandfather came up with the concept of being able to reach forward with a forklift, which inspired the first prototype Cary-Lift,” said LaTendresse. “He built about 13 machines before selling the business to Pettibone Mulliken Corporation. I see the future of the Cary-Lift as evolving, just like it always has. The first machines were in forestry. We evolved into pipe and pole handling. And we’re looking ahead toward diesel-electric hybrids and new applications, trying to find that next new niche.”

Scan the QR code to learn more. https://RNT.news/rsme20us

CHANGING COLORS: YANMAR TURNS TO RED Yanmar Compact Equipment’s decision to move to Premium Red as its new machine livery was not only cosmetic. According to the company, the shift represents a departure from tradition, aiming to make a statement of intent to “stand out.” The change is symbolic of a deeper philosophy, encapsulated in its straightforward tagline “Building With You.” De Nys explained, “It’s about more than product alone…it’s about knowing how a brand like Yanmar can help customers grow their own businesses. It underscores our commitment to forging enduring partnerships, transcending transactional relationships and delivering holistic solutions that are tailored to customer needs.”

Scan the QR code to learn more. https://RNT.news/r1kc6a1y

Kohler Energy

KOHLER ENERGY ESTABLISHED, INDEPENDENT FROM KOHLER CO. On May 6, 2024, Kohler Co. and global investment firm Platinum Equity closed the transaction establishing a separate, independent business to manage home energy, industrial energy systems and powertrain technologies—Kohler Energy. Platinum Equity is now the majority owner of the Energy business and Kohler Co. remains an investment partner. Financial details were not disclosed. As a standalone company outside of Kohler Co., this strategically positions Kohler Energy to continue a strong performance in the global energy marketplace. Brian Melka, CEO of the Energy business, is elevating his leadership role after more than 10 years working at the company to drive the group’s growth and success. David Kohler will serve on its Board of Directors.

Excited for the partnership with Platinum Equity, Melka adds, “The demand for resilient energy is growing, and the world needs much more of what we do. Kohler has been an excellent steward of our business for more than 100 years, and this decision positions Kohler Energy to better deliver on that demand.”

Scan the QR code to learn more. https://RNT.news/yw3m1bsi www.ForConstructionPros.com/RENTAL

JUNE/JULY 2024 7

COVER STORY // BY JONATHAN KOZLOWSKI, EDITOR

Renter’s Review 2024: When Limited, Get Creative

Weight restrictions on a park bridge repaving job forced Bel Rock Asphalt Paving Inc. to get clever—renting solved that problem.

R

ental companies are problem solvers. You know what assets you have in your fleet, their capabilities, their limitations. Likewise, your customers are also problem solvers. Each job has its unique challenges, its specific limitations. But when a customer knows what options a rental company has on the lot, that’s when problem solvers can get creative.

When a job with some tight weight restrictions called for some creative ideas, one rental store

8 JUNE/JULY 2024

definitely stepped up to the challenge—and are the anonymous focus of this year’s renter’s review.

Co-owned by president Perry Michaud and vice president Kelly Farina, Bel Rock Asphalt Paving Inc. proudly serves northern Illinois and southern Wisconsin, being based out of Belvidere, Illinois. Set about an hour’s drive outside of Chicago, they cover a territory roughly 30 miles around. They specialize in paving, seal coating, and perform some concrete work in-house. In the

colder months, they do a ton of snow removal.

“You’re living and learning every day, that’s the excitement I like,” says Michaud. “It can get taxing, but it’s all about solving challenges.”

Though Bel Rock doesn’t rent on a regular basis, they do for snow.

Despite being in the northern part of the country, they find renting snow removal equipment for the 4 or 5 months of the year is more economical and profitable versus purchasing all the iron. For example, for the

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Images provided by Bel Rock Asphalt Paving Inc. | Photos by Nick Reininger

2023-24 winter season, they rented four wheel loaders and prefer to stage them onsite.

In the busy construction season, Michaud says they are more likely to rent the specialized machines to match the challenge(s) at hand— machines such as a large excavator or a lightweight material mover like a dumper / buggy.

The project at hand was the repaving of a number of bridge decks for the local parks district.

Capacity limits challenged the team by restricting them of utilizing a parade of skid-steers or compact track loaders. Knowing what a Chicago-based rental company had in their fleet allowed him to suggest using a lighterweight alternative. Bel Rock ultimately rented two Wacker Neuson DW30 wheel dumpers—concrete editions.

According to the official

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description by Wacker Neuson, the DW30 was designed to move bulk materials in tight spaces as well as across rough terrain. It provides a 3-ton (6,613.9 lb.) payload class in a modern, compact design that

Scan the QR code to learn more about the Wacker Neuson DW30 Wheel Dumper. https://RNT.news/ fvujqu7v

JUNE/JULY 2024 9

COVER STORY // BY JONATHAN KOZLOWSKI, EDITOR

promotes high performance, comfort, and safety for the operator. It features a 45.3 horsepower Stage V Perkins engine and an operating weight of 4,515.1 (min) to 5,524.8 lbs.

The Project The project was the repaving of bicycle/foot traffic bridge decks rated to a 5-ton max restriction—limiting the ability to move heavier machinery closer to the working area. The existing pavement had to be removed and about 120 cubic yards of concrete needed to be placed. They used the existing asphalt as base.

Beyond the weight restriction, distance and tight space due to vegetation were also challenges. The longest stretch was around 1,400 to 1,600 linear feet. Thinking about

10 JUNE/JULY 2024

hauling concrete that far, Michaud says “It’s definitely a walk, for sure.”

“It’s not the most ideal paving condition by any means. But when you’re limited, you got to get creative to get things done,” he notes.

For Michaud, the rental company went above and beyond accommodating by driving one out to the site to allow the Bel Rock team to confirm it would meet their needs.

“One of our foremen has a great relationship with them. We actually picked [the DW30] up, brought it to the shop to make sure it would fit into paver, dump into the paver, and find out how many yards it would take. [The team] got to get a taste and feel for what it really was,” he says. This was before officially renting the machines.

According to what Michaud understands, the dumper category was a hot commodity - reinforcing the commitment this rental house had to the customer by putting the machine off the lot for a day. “They were pretty adamant about the fact if [we] really needed this, ‘We really got to book you in.’” Bel Rock booked the machines about a month prior to the job.

“We had to juggle with some dates…however, they were great as far as helping us lock it in and actually delivered them. That was really helpful and saved some time and energy there,” he adds.

With the two DW30 machines, he anticipates moving 30 tons of material an hour. Bel Rock owns 6 to 7 tracked loaders already, even if

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they weren’t too heavy to travel over the bridges, Michaud guesses that they would have needed to run 4 or 5 of them at once—which would have added more bodies and more cost to the project.

On top of providing a solution to their problems, the rental company’s customer service made a massive impression. “For them to say, ‘Come pick it up, take it to your shop, and make sure it’s going to work’, that’s huge,” says Michaud. “That’s a day rental that they’re missing out on.

That comes from being relationshipdriven too.”

Michaud rates the experience 10 out of 10. “They’ve been amazing,”

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he says. “The machine looks cool— I’ve never seen one like this before.

Just to see it was impressive and the versatility of it. And then, you’re thinking ‘This is actually going to help us get creative to complete a job and eliminate struggles.”

Having the foreman aware of what might be an option from a rental company made all the difference in solving problems. “It’s being able to think outside the box. Getting creative. Finding solutions. A lot of times, what we take pride in is trying to get things done fast, efficient, and just being productive.”

His advice for other rental houses: be flexible, even if it’s a short rental.

“If a client wants to demo [a machine]—if they really need to see it, touch it, feel it—let them. If they can take it for a day or come in and drive it around, give them that flexibility. Using something that’s new to them to see if it’s actually going to work for them.

“Rather than saying, ‘I’m not sure it’s going to work for you, we’ve got other guys out here that will take it tomorrow.’ Rather than going down that route…have flexibility. Work with the contractor. You’re saying, ‘Come, take it. Try it out. See if it’s going to work for you.’

“Creating that flexibility with the contractor is huge.”

JUNE/JULY 2024 11

BUSINESS MANAGEMENT //

What’s Your Why: Motivation for a Purpose-Driven Organization Photos and images provided by Toyota Material Handling USA

Not only are underutilized people and skills the biggest waste at your company, but that also means they are the biggest opportunity for growth and impactful change.

I

n today’s fast-paced global economy, companies often find themselves navigating through a variety of challenges between economic fluctuations to technological advancements. However, one constant remains: the importance of a people-focused culture. Particularly in manufacturing settings, where the heartbeat of production is people, nurturing a people focused culture is a necessity. From the beginning of Toyota, people have been regarded as the most important asset to our organization and decades later, this approach continues to be a guiding principle.

HARNESSING UNDERUTILIZED TALENT In the realm of manufacturing, where precision and efficiency reign supreme, the significance of fostering people

12 JUNE/JULY 2024

and their unique gifts cannot be overstated. Unlike machines, which can be fine-tuned and optimized for peak performance, humans bring a dynamic element to the production process—creativity, adaptability, and problem-solving skills that are invaluable assets in the pursuit of excellence.

Recognizing this allows companies to shift their focus from output to optimizing the potential of their workforce.

Toyota recognizes this through the eight mudas, originally identified by Taichii Ohno. In Japanese, muda means “waste.” This refers to things that do not add value to the final product. The original seven mudas are: ■ Transportation ■ Inventory ■ Motion ■ Waiting ■ Overproduction

■ Over Processing ■ Defects And recently Toyota identified an eighth muda, which is considered the largest waste of all: Underutilized People and Skills.

This addition emphasizes the vital importance of people in the manufacturing process, from beginning to end.

Not only are underutilized people the biggest waste of an organization, but that also means they are the biggest opportunity for growth and impactful change.

Toyota began by relying on “jidoka,” meaning automation with a human touch. Generations later, our factories still rely on the human touch to add ingenuity and refined skill to the manufacturing process. The further we enter an automated age, it’s important to remember that automation without

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human touch is constant and unchanging. Automation provides reliability, but it’s the human touch provides innovation and improvement.

KAIZEN: CONTINUOUS IMPROVEMENT At the heart of a people-focused culture lies empowerment—the belief that every associate, from the factory floor to the boardroom, plays a pivotal role in the success of the organization. Empowering employees is about recognizing their inherent worth and investing in their growth and career development. By providing opportunities for training, mentorship, and career advancement, companies signal their commitment to cultivating

a culture of excellence—one where every individual is motivated to reach their full potential.

At Toyota, we encourage kaizen in all areas of manufacturing, from all employees. Daily kaizen meetings

Pettibone has long set the standard for material handling equipment, a tradition that carries on with our next-gen X-Series Traverse and Extendo telehandlers. » Tried-and-true hydraulics deliver efficient performance. » Formed boom plates offer greater strength with less weight. » Side pod engine provides easy service access and visibility. » X-Command® telematics is standard for 2 years.

See the X-Series lineup at gopettibone.com

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JUNE/JULY 2024 13

BUSINESS MANAGEMENT //

often include employee submissions with new ideas on how to save time, keep a cleaner space, and generally reduce the first seven mudas.

These tangible kaizen opportunities make an enormous difference in the daily workload of our associates and this process encourages everyone to take responsibility for the efficiency of their role. In addition to these daily incremental changes, professional development kaizen opportunities

lead to the most transformational change by cultivating impactful career paths that are mutually beneficial for the company and its employees.

Empowerment goes beyond professional development; it’s about fostering a sense of ownership and accountability in your people. In a people-focused culture, associates are more than employees, they’re stakeholders in the company’s success. By involving them in decision-making processes, soliciting their feedback, and recognizing their contributions, companies cultivate a sense of belonging and loyalty that goes beyond the traditional business relationship. When individuals feel valued and respected, they are more likely to drive innovation.

CREATING A HOMELIKE ATMOSPHERE

Toyota Material Handling USA

Companies that prioritize people understand that true success lies in making a meaningful impact—on their employees, their communities, and the world at large. Whether it’s through sustainable practices, philanthropic initiatives, or fostering a culture of diversity and inclusion, purposedriven organizations recognize that their actions have ripple effects far beyond the bottom line. Toyota’s

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purpose of ‘Helping People Carry the Load’ applies not only to our customers and the solutions we provide, but also to being a good corporate citizen at all levels of business.

In a globalized world where competition is fierce, the ability to attract and retain top talent is a competitive advantage that can’t be understated. However, retention isn’t just about offering competitive salaries and benefits—it’s about creating an environment where individuals feel valued, challenged, and fulfilled.

One of Toyota’s Core Values: Always Strive to Build a Homelike Atmosphere emphasizes each individual’s impact on their surroundings and their purpose. At face value, this may seem like making our surroundings comfortable. Instead, a homelike atmosphere is a workplace where people can be successful by being authentic at work. We value individuals and want work to be a place they thrive. Perhaps the most compelling reason to embrace a people-focused culture is the impact it has on organizational performance. Studies have shown that companies with highly engaged employees outperform their competitors in virtually every metric— from productivity and profitability to customer satisfaction. When individuals feel a sense of purpose and connection to their work, they’re more likely to collaborate effectively, take ownership of their responsibilities, and go the extra mile to ensure success both for themselves and the organization. In short, investing in people isn’t just the right thing to do—it’s also the smart thing to do.

Lea Ann King General Counsel Toyota Material Handling Inc.

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INTERNSHIPS & TRAINING PROGRAMS:

United Rentals Inc.

BRIDGING THE CONSTRUCTION LABOR GAP Companies that offer internships as well as effective training and development programs create a strong team that drives business growth.

I

n the midst of today’s skilled labor shortage, hiring people straight out of school and training them in-house is imperative for rental companies to ensure a pipeline of top talent. Companies that offer internships as well as effective training and development programs create a strong team that drives business growth.

Paid internships bring students in the door and introduce them to the industry, the job and the company culture. United Rentals, for example, offers 10-week sales and service technician internships.

Interns who thrive in these roles have an opportunity to land a full-time role after

graduation—and they bring job experience with them.

Robust onboarding programs demonstrate a company’s commitment to acclimating new team members and significantly boost retention and productivity. Best-in-class rental companies also offer training programs that help their new employees learn and grow in their new role. An added benefit, well-designed programs increase overall job satisfaction. United Rentals’ highly structured sales development program provides a variety of skills development activities, weekly one-on-one coaching

OUTDOOR POWER EQUIPMENT PARTS, TOOLS & ACCESSORIES

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and selling experience with our customers. The company also offers a technician development program for a variety of skill levels, including graduating high school students. These programs require an investment of time and money to develop, and rental companies that invest in them, set themselves and their employees up for success.

Melissa Hanna Director of Talent Management United Rentals

Detmer Consulting, Inc. Detmer Consulting, Inc.

Rental Business Advice 

Expert, objective rental business advice



On-site rental business review



Effective sales & marketing strategies



Rental return on investment growth guidance



Succession preparation strategies



Family rental business advice

Confidential and Objective

Contact Dick Detmer ©2024 Rotary Corporation. Rotary is a registered trademark of Rotary Corporation.

Available through servicing dealers & distributors.

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(309) 781-3451 dick@detmerconsulting.com

JUNE/JULY 2024 15

CONSTRUCTION //

How to Prepare Equipment for Summer Extremes From operator health to equipment maintenance, steps can be taken to protect the assets and people on construction sites.

S

easonal changes bring increased temperatures and longer days, introducing challenges contractors and maintenance service providers must consider, noted Christian Coulis, Milwaukee Tool senior vice president of product management. Summer months are usually the highest productivity months for the construction industry, especially for northern climates, noted Mike Fulton, John Deere service marketing manager.

In addition, pay heed to high ambient temperatures and dust levels, says Will Molnar, Caterpillar product specialist, adding that mulching application debris can present a fire hazard.

16 JUNE/JULY 2024

Experts note what to inspect: ■ Fluid and oils: Engine and hydraulic oils and coolant need to be inspected. Some manufacturers offer summer-grade lubricants and oils suitable for higher temperatures. Check and lubricate moving parts according to maintenance schedules. Check the fuel system for leaks, and ensure proper fuel vaporization.

Use fuel stabilizers if equipment will be idle for extended periods. High-temperature grease is available for extreme summer temperatures, notes Jacob Sherman, product and dealer marketing manager at

This image and above provided by John Deere

DEVELON. Molnar advises to check for oil leaks more frequently, given more hours are used on the machines in the summer.

■ Greasing: Check the operation

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and maintenance manual for grease intervals and the different types of grease needed in a specific region going from winter to summer, notes Jacob Ely, a service technician at Caterpillar.

■ Hydraulic hoses: Check for heat stress, says Ely. ■ Air filters: Extremely dirty and dusty applications may require more frequent air and cab filter cleaning and use of engine precleaners. Check and replace air filters regularly for proper airflow and to prevent dust and debris from entering the engine, says Sherman. Fulton adds that “All air filters should be completely cleaned out from debris and jobsite materials to ensure proper usage and filtration.”

■ Radiators: Water used to rinse them needs to be low-pressure and the part needs to air dry before the machine is put back into service, says Ely, adding that if the machine is put back into service with wet radiator fins, it can cause dirt and dust to build up quicker.

■ Cooling system: Make sure the cooling system is in proper working condition with no damage, has the proper coolant level and is kept clean to avoid decreased machine performance.

To keep operators working comfortably, regularly check the excavator’s air conditioning system and refrigerant levels and ensure proper cooling for operator comfort, says Sherman.

“Checking that the air-conditioning system is functioning properly is crucial,” Fulton says, adding that conducting regular circuit leak checks—particularly on the engine coolant and other

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component cooling circuits—ensures proper machine operation during the heat.

■ Heater core valves: Close them to aid in better operator cab cooling, says Ely. All fluid levels should be checked, especially in the hot ■ Fans: Examine for full summer months functionality, damage DEVELON North America and drive motor leaks, ■ Safety features: Verify the funcaccording to Fulton. tionality of safety features such as ■ Tire pressure: Monitor tire preslights, alarms and backup camersure regularly especially in hot as. Ensure that all safety systems weather to prevent blowouts and meet regulatory requirements, uneven tire wear, which reduces notes Sherman. downtime, says Sherman.

■ Attachments: Buckets, hydraulic ■ Electrical system: Inspect wirbreakers and clamps deserve the ing, connectors and electrical same attention as the machine components for signs of wear itself. Component checks should or damage. Ensure proper insuinclude hoses, boom, arm cyllation and secure connections, inders, wear plates, bolted-on Sherman adds. cutting edges/teeth and quick ■ Cooler health: Be mindful of couplers to make certain they leaks, external and internal plugfit snugly and properly. Ensure ging, notes Sherman. Check if that the attachments are greased the shrouding and seals are in according to the manufacturer’s good shape and in their proper maintenance schedule for optipositions throughout the season, mal performance, says Sherman.

Fulton says. “Using reversing fan ■ Wearable parts: Coulis says that motors where applicable to keep air filters, carburetors, spark coolers clean is also a useful tip plugs and recoils are just a few to keep up productivity levels in wearable parts that need to be the summer.” regularly maintained and man■ Batteries: High temperatures aged, especially with the change can accelerate battery fluid evapof seasons. oration. Check the battery’s ■ Gas: “Gas-powered products condition and clean terminals for require proper storage and transproper charging, says Sherman. portation to ensure that they ■ Engine belts: Check for damage, work properly. The equipment fraying, or general wear, Fulton needs to sit upright, keeping the says. gas where it is supposed to be.

■ GPS and electronics: Check and update software for the GPS and Carol Brzozowski electronic systems. Ensure propFrelance writer er functioning of any technology integrated into the equipment, Sherman notes.

JUNE/JULY 2024 17

GENERAL TOOL //

Unleash the Power, Respect the Battery The Vanguard 48V 1.5kWh swappable battery pack (Si1.5) provides smooth, consistent power to an Allen Engineering walk-behind electric trowel.

Briggs & Stratton | Allen Engineering

How best-care practices for your lithium-ion battery-powered platform can ensure optimal performance and battery longevity over the lifetime of your light equipment.

T

he rise of lithium-ion batteries has transformed the world of power equipment.

These clean, quiet, and efficient alternatives to gas-powered tools have become a popular choice for homeowners and professionals alike.

Like their gas-powered counterparts, battery-powered machines thrive when they are well cared for.

Here’s how to ensure that your lithium-ion powered equipment delivers optimal power and a long lifespan, maximizing its environmental and performance benefits for years to come.

18 JUNE/JULY 2024

CHARGING BEST PRACTICES Improper charging can have a detrimental effect on a lithium-ion battery’s overall lifespan. Always use the charger provided by the manufacturer. These chargers are designed to meet the specific needs of your battery and prevent overcharging—a common culprit in battery degradation. Most modern chargers are designed to stop charging once the battery is full, but it’s a good practice to unplug the charger when the charging process is complete.

Note that lithium-ion batteries can be charged at any time, regardless of their charge level.

STORAGE CONDITIONS MATTER Storage conditions also play a vital role in the longevity of lithium-ion batteries.

Extreme temperatures can have a significant impact on their performance and lifespan. When it’s not in use, store your battery-powered equipment and its battery in a cool, dry place, avoiding direct sunlight and areas prone to significant temperature fluctuations. This can help prevent irreversible damage to the battery cells. Refer to your equipment manual for specific recommendations, but a general guideline is a consistent temperature range between -20° to

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60° C for one month of storage and -20° to 25° C for long-term storage. During extended periods of non-use, consider storing the battery separately in a climate-controlled space, especially if your equipment is typically stored in a garage or shed that experiences significant temperature swings throughout the year.

PREVENTATIVE MAINTENANCE Periodically check your equipment and battery for any signs of damage, wear, or corrosion. Pay close attention to the battery contacts and terminals, gently cleaning them with a dry cloth to remove any dirt or debris that might hinder proper connection.

Early detection is key. If you notice any damage to the battery, such as cracks, swelling, or leaking fluids, stop using the equipment immediately and contact the manufacturer for further guidance or replacement. Depending on the frequency of use, it is recommended to perform inspections at least weekly for heavily used equipment and monthly for occasional use.

PRO TIP: LOOK FOR EQUIPMENT POWERED

BY A BATTERY THAT IS MADE WITH ITS OWN CHARGING PLATFORM. THIS USUALLY MEANS THERE ARE SAFEGUARDS AND FEATURES BUILT-IN TO OPTIMIZE CHARGING AND PREVENT OVERCHARGING ISSUES.

Briggs & Stratton | EDCO

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SOFTWARE UPDATES Keep your equipment’s software up to date to make sure it operates efficiently and to take advantage of any updates that may improve battery performance and overall functionality.

Manufacturers often release updates that address potential issues, enhance battery management systems, and optimize power consumption.

SAFETY FIRST AVOIDING DEEP DISCHARGES Lithium-ion batteries perform better when they are not deeply discharged.

To maximize battery health and extend its lifespan, avoid completely draining the battery before plugging it back in. Most manufacturers recommend recharging the battery when it reaches around 20-30% capacity for optimal performance. Deeply discharging a lithium-ion battery can cause it to lose capacity over time and reduce its ability to hold a charge. It’s best to keep the battery within a moderate charge range, avoiding both full discharge and continuous overcharging.

FOLLOW INSTRUCTIONS

The new Vanguard 48V 1.5kWh swappable battery pack (Si1.5) is powering a variety of concept applications including an electric single head concrete grinder and concrete saw (above) from EDCO or the E-MAX Wheelbarrow from Muck-Truck (at top).

Briggs & Stratton | Muck-Truck

The manufacturer’s instructions are your best resource. Don’t push your equipment beyond its recommended capabilities. Overloading or exceeding intended workload can put undue stress on the battery and shorten its lifespan. Regularly clean the equipment and remove any builtup debris.

Safety should always be a top priority.

Follow the safety guidelines provided by the manufacturer, and if you suspect any issues with the battery, stop using the equipment immediately.

Store the equipment away from flammable materials and follow proper disposal procedures if the battery needs replacement.

By following these practices, you can ensure that your lithium-ionpowered equipment delivers optimal performance and a long lifespan, minimizing your environmental impact while you tackle the task at hand.

Battery power not only enhances the operator experience when it comes to comfort and safety but also contributes to a more sustainable and efficient jobsite. Remember, a little care goes a long way in keeping the power and reliability of your equipment at peak performance.

Chris Davison Director of Marketing — Electrification, Briggs & Stratton

JUNE/JULY 2024 19

SECTOR REPORT: LIFT EQUIPMENT // BY JONATHAN MERINA SHRIVER, KOZLOWSKI JUNIOR EDITOR

Protect You & Your Customers with Safety Education

Customers should be educated on the dangers of not properly using compact lifting machines and the common mistakes that are made so that they are aware of how easy it can be to have a machine turn hazardous.

Genie

Modern compact lifting equipment tends to have new features.

Let’s go over what you should be aware of.

R

ental companies rent out a large amount of various types of equipment.

Industrial and construction equipment can be large and pose many hazards if not used properly. For customers to get the best experience, rental companies must educate them properly.

Some common mistakes occur when operating and using compact lift equipment and therefore, safe practices need to be taught. First-time users often assume they know what they are doing and put themselves and others at risk. New features and equipment are always coming out so it’s important to go over new information even with the most experienced customer. Ensuring

20 JUNE/JULY 2024

that customers understand the equipment they are renting out will increase the likelihood of customers using safe practices when operating equipment.

HAZARDS WITH COMPACT LIFTING EQUIPMENT The category of compact lifting equipment hosts a variety of different types of machines, but all of them can be hazardous. For rental companies to know what to focus on when educating customers on equipment, they must know what poses the biggest hazards.

Untrained Operators: When equipment is being rented, operators are more likely to be less knowledgeable about the machine.

“As with all lifting equipment,

MEC

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whether it be a mobile elevating work platform (MEWP) or compact telehandler, a known hazard is operation by untrained individuals,” says Scott Owyen, director of training in North America at Genie.

Educate customers on the dangers of improper equipment usage. If rental companies are unable to share important training information themselves, then they should advise customers to train their employees on the machines.

“No person should ever be allowed to operate any lifting equipment without first being properly trained by a qualified person and familiarized with the specific machine prior to operation,” says Owyen.

Improper Gear: When operating heavy machinery, it’s vital that operators wear the correct safety gear.

If they fail to do so, they are much more likely to sustain injury.

“Workers not wearing the proper safety gear, like a harness. Lifts (even compact) rise high enough to cause potential damage to a worker if they are ejected from the basket. This typically happens, when a worker isn’t wearing a harness and hits a pothole or uneven ground,” says Paige Warrington, reconstruction project coordinator at ASAP Restoration.

Selecting the Correct Machine: If a customer is not very well versed in equipment, they might not know what machine is best for their needs.

“I’d say one hazard is the selector choosing the right machine. All too often, people using the machine don’t spend enough time to understand just what it needs to do. And therefore they, in some cases, don’t select the right machine for the job,” says Gary Crook vice president of engineering at MEC. To help avoid this issue, discuss

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with the customer and see what they are using the machine for. In the case that there is something better suited for the customer, it is the rental company’s job to advise them on a superior option.

KNOWING THE RENTAL EQUIPMENT For customers to thrive, rental workers need to know what advancements are available and how they could help each customer. Some companies will

NEW MIGHTY MICROS MEAN BUSINESS

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✓ 13 ft and 19 ft platform heights ✓ 500 lb platform capacity ✓ AC electric drive performance ✓ 20” rollout extension deck ✓ Low GVW, fits standard elevator

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JUNE/JULY 2024 21

SECTOR REPORT: LIFT EQUIPMENT //

focus on a common problem or complaint and will work to fix that in their product.

For example, MEC’s Xtra Deck was created to prevent workers from standing on a scissor lift’s mid-rails.

Thanks to this kind of feature, different products based on a company’s or a worker’s experience and concerns can be recommended.

Sometimes, it comes down to doing some research and purchasing the safer, betterperforming options.

MEC Educate customers on not only the best practices of using equipment but also the different features and options out there to increase safety. Customers should be educated on the dangers of not

properly using the machines and the common mistakes that are made so that they are aware of how easy it can be to have a machine turn hazardous.

FIRST-TIME USER MISTAKES When a first-time compact lift equipment user begins working with such equipment, there are a few things that they might mistakenly do.

“Although manufacturers do design in many systems and controls to assist with safe operation, MEWPs and telehandlers are subject to certain hazards that can be protected against only by the exercise of intelligence, care, and common sense, and not by mechanical means,” says Owyen.

First-time users may have a false sense of confidence due to previous use of other types of lifting equipment. But not all compact lifting equipment is the Genie same.

“I think there [are] way too many people that use this type of machine that assume that every machine will be the same or that they can learn as they go…as opposed to spending a few minutes in the manual to understand which controls do what,” says Crook.

Getting too comfortable with handling equipment can be an issue if the operator doesn’t remember all of the safety protocols or is unfamiliar with a new product design.

RESPONSIBLY RENTING Rental companies are the barrier between a customer and potentially dangerous equipment. The job is to understand customers’ needs and educate them in necessary areas. Modern compact lifting equipment tends to have new features and things to be aware of. Safe practices get updated and customers might get rusty on the best safe practices.

“Equipment safety protocols are the most important part of renting a piece of equipment. Knowing the correct procedure to follow if an incident occurs is extremely important as well,” says Warrington. “The customer needs to know their insurance policy limitations. The rental company also needs to have a procedure to protect themselves against a lawsuit, if an incident were to occur.”

22 JUNE/JULY 2024

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SECTOR REPORT: SAFETY //

BY BRANDON NOEL, EDITOR —

ASPHALT CONTRACTOR AND PAVEMENT MAINTENANCE & RECONSTRUCTION

Photos provided by Road Widener LLC

The Safety Benefits of Offset Compaction Rollers Improvements to efficiency and safety are worth their weight in gold.

T

here always exists more than one way to get a job done.

With so many versatile tools at contractor’s disposal, and more being brought to market every year, it can be daunting just to figure out the best machine for a particular job, and, more importantly, if it will be worth the investment in the long-run.

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However, improving jobsite safety is always one of the chief issues worth every dollar of investment. Reducing injuries, potential insurance claims, and keeping workers on the job, are paramount.

Offset arm compaction attachments fit neatly into this category of tool.

They seem, at first glance, like a niche

product, with, perhaps, not enough benefit to justify using them. We sat down with Lynn Marsh, the president of Road Widener LLC with 20 years of road construction industry experience, to pick their brain, and help draw out what makes them so valuable on the jobsite, and primarily, what are ways in which it can offer benefits to safety.

JUNE/JULY 2024 23

SECTOR REPORT: SAFETY //

Q. From your perspective, how would you define some of the most frequent challenges, in terms of safety, when it comes to certain compaction scenarios?

Traditional ride-on compaction equipment is a prime example of a potentially problematic design, especially on uneven or side-sloped surfaces. It is not uncommon for road construction crews to witness a silent rollover, watching their crewmember jump to safety, when the equipment they are operating unexpectedly gives way to gravity while compacting a steep slope. Many rideon compaction rollers can potentially succumb to rollover accidents due to their rigid design and high center of gravity, which offers little protection or stability for crew members. It’s

24 JUNE/JULY 2024

something our engineers have taken steps to eliminate.

This far too common jobsite incident is mostly avoidable in the form of an offset compaction attachment that pairs with equipment many contractors already widely own. Offset Vibratory Rollers (OVR) allows crews to safely and effectively compact material from flat ground using the compaction attachment—ensuring a safer work environment at virtually any angle.

Q. What are some other options or features that should taken into consideration when looking to improve safety?

Remote-controlled technology is a newer approach to compaction to offer better safety and efficiency while also reducing labor costs. This

is achieved with OVRs by relocating the compaction drum to a remotecontrolled offset arm that can be attached to almost any grader, compact track loader, wheel loader or skid steer—immediately solving most operator safety issues. By employing an attachment, the host machine provides a separate source of power for the compaction drum and, thanks to the offset arm, enhances stability and safety.

In its offset position, the drum can pivot up to 30 degrees and reach 30—in. below the mounting point.

The host machine can drive safely on flat ground while the attachment arm extends to the furthest, steepest edge of sloping road shoulders and ditches. This allows the roller to easily compact slopes at various angles that

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would flip a more traditional compaction machine.

The increased safety offered by the offset roller design has other potential benefits like reducing workers comp claims, lowering insurance premiums and enhancing a contractor’s overall safety ratings—all key factors for contractors in a competitive bidding environment where every advantage counts.

Q. What about other uses? In what ways do OVRs or other compaction roller attachments increase general productivity?

Although safety is obviously the top priority on any jobsite, the efficiency and quality of a job, along with equipment versatility, also prove critical. Compaction roller attachments can increase the efficiency and versatility of a contractor’s existing fleet by allowing them to work on a variety of road construction and utility repair projects, all with the equipment they are already familiar with. The attachments effectively compact a range of materials, from gravel, stone and topsoil to even hot asphalt mix.

With the high infrastructure demand and the current prevalence of a scarce or inexperienced workforce, ease of use—in terms of equipment—is key to a project’s overall efficiency. Some offset compaction attachments incorporate remote controls, combining safety with an intuitive operation that is easy to learn, and allows the operator to adjust the height, angle, extension and compaction adjustments all from the comfort of the host machine’s cab.

Q. Given their obvious differences, is it possible for the offset rollers to provide a comparable level of density as the ride-on counterparts?

Yes, they can. It’s situational.

While a compaction roller attachment may not achieve density as

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quickly as a ride-on roller on a flat roadway, it excels in a sloping ditch or trench which places an operator in a hazardous position. Because of the rigid design of traditional compaction rollers, and the stability issues working on a slope, operators tend to drive at a slower rate resulting in a slower compaction times.

Alternatively, the offset compaction roller attachment allows an average vibratory density of 106.5 lbs./ ft.3 in just one pass on a typical gravel shoulder.

For example, the New Hampshire Department of Transportation (NHDOT) conducted a study to measure the effectiveness of offset compaction roller attachments connected to a wheeled skid steer versus the traditional steel drum and rubber-tired rollers used by NHDOT contractors. The study examined the density of gravel compaction on a road shoulder to determine which method of compaction would yield the most consistent results in terms of gravel density, ensuring a longer wear life of the road shoulder.

NHDOT recognized that longer wear life would result in saving thousands of dollars for the state that could be reallocated to other areas to improve infrastructure.

In the past, contractors of the NHDOT primarily used self-propelled rollers in static mode to prevent the risk of rollovers or sliding into ditches. To prove the effectiveness of the study, the self-propelled rollers were utilized in both static and vibratory modes to accurately compare with the offset compaction roller attachment, which was only capable of operating with vibration.

In summary, the offset compaction roller provided a more consistent density of compacted gravel and gave workers added flexibility with

its offset arm, eliminating the risk of injury and rollovers compared to other methods. Additionally, the compaction attachment improved efficiency by allowing the operator to remotely control the position of the roller from the host machine, enabling coverage over the entire shoulder as compared to ride-on methods that require straddling the shoulder or not allowing for full compaction coverage.

Q. What else would you believe to be important to know about compaction roller attachments in general?

Efficiency is not only seen through the work on the job but also by reduced transportation challenges. The discreet design of compaction attachments allow them to fit on any common trailer along with the host machine—and other primary attachments—and be towed by a standard pickup truck. No heavy-haul trailers or permits are required.

Additionally, compaction roller attachments can be purchased in a variety of interchangeable drum widths, ranging from 2-4 ft., providing heightened adaptability. To get the same benefit with traditional compaction machines, contractors would have to purchase multiple selfpropelled units, all with engines and transmissions that would need to be continuously maintained.

And when it comes to the impact of maintenance, traditional rideon compaction rollers have several grease fittings that need to be maintained, and they often have a buildup of debris that requires frequent cleaning. Without the need for an engine, powertrain or any associated parts of its own to operate, offset compaction roller attachments require 90% less maintenance than ride-on compaction machines.

JUNE/JULY 2024 25

SECTOR REPORT: POWER EQUIPMENT // BY JONATHAN KOZLOWSKI, EDITOR

Unclogging Drain Cleaning Equipment Should you add drain-cleaning equipment to your fleet?

Photos provided by General Pipe Cleaners

T

he conventional understanding of Murphy’s Law is that if something can go wrong, it will. It might be safe enough to add, “if an incident happens, it will likely occur at the most inopportune time.” For general tool rental market customers, this inconvenient moment will probably be when the local rental business is closed. Drains will always clog, allowing for plumbers and drain cleaner contractors to be busier than ever—making for a robust market for drain cleaning rentals.

If you are considering entering the general tool rental market by adding drain-cleaning equipment to your fleet, there are two big questions to ponder:

26 JUNE/JULY 2024

■ Do you want to be open on Saturday?

■ Do you want to rent to homeowners, small business owners, facility maintenance engineers, and contractors doing service work?

According to Dave Dunbar, Customer Success Specialist at General Pipe Cleaners (General Wire Spring Company), the number of major players in the rental marketplace opting out of this area has increased. This decision, he explains, “limits their involvement with drain cleaning and cedes this profitable segment to the box stores and specialty market. Any business that throws its

hat into the ring and does minimal marketing can pay for a standard set of equipment in months.”

With minimum preventative maintenance procedures, these machines can last for a decade. For Dunbar, the business decision to add drain cleaner equipment to your fleet is easy and that will fill an important need for the local community.

Another consideration surrounds liability. While many of today’s drain cleaning machines are considered safer and more convenient, there remains a possibility of injury if the customer misuses the equipment. Training is suggested for the homeowner and inexperienced users.

Upon return, it is recommended that the rental store inspect and clean the equipment to protect its return on investment. It’s these reasons some rental companies have opted out of the category but working with a

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manufacturer with a good rep network and support can reduce a renter’s exposure to liability.

ADVANCEMENTS While the concept of drain cleaning equipment can be deceptively straightforward, there have been developments that can be game-changers for the rental market. For the uninitiated, the “opencage” drum-style cable drain cleaning machine—one of the more common options for the non-professional customer aside from lighter weight versions—features a motor that rotates a drum and cable (lengths can range up to 100 ft., at 1/2-, 5/8- or 3/4-in. wide).

Various de-clogging attachments or bits can be mounted on the tip to clear

obstructions. Depending on the width and length of the cable, these machines can reach up to 100 lbs. The width of the cable relates to the width of the drain line—the wider the cable, the wider the line. The cable spins inside to work at whatever is obstructing flow.

Feed & Guide: Recent advancements in drum-style cable drain cleaning machines include the power feed and guide tube assembly. While heavier, these are designed to make the machines easier to use. Dunbar explains, “[these] separate the customer from the cable, greatly reducing the chances of injury and cutting down on the rental store’s liability.”

Without a motor to provide the work, the greatest danger with

non-power-feed machines happens when a kink in the cable forms as the user forces the cable into the line. The pressure built within the cable can spring back to the customer’s hand or arm. When used properly, says Dunbar, the power feed and guide tube can help reduce the possibility of injury and liability for the rental company, make the machine easier to use—not to mention increase the odds of actually removing the obstruction.

Rental companies can find additional benefits of having an “upgraded” fleet of these machines by being able to better market to trade professionals like plumbers, drain cleaning professionals, and facility maintenance engineers. For instance, should the contractor know

THIS IS MORE THAN JUST A TELEHANDLER IT’S ALL OF THE PARTS THAT MAKE IT A TELEHANDLER

With more than 47 million part numbers, TVH is the One-Stop-Shop for our customers.

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WWW.TVH.COM JUNE/JULY 2024 27

General Pipe Cleaners

SECTOR REPORT: POWER EQUIPMENT //

that you—the local rental company— has a machine similar to the one they have been using, they are more likely to enlist their services when one of his machines is in need of repair. “The rental company reaps the additional benefit of renting to a more experienced user who is less likely to damage his machine”, says Dunbar. Adding that there may be an opportunity for an additional charge for such premium equipment.

Attachments: Drain-cleaning attachments have also seen some innovative ideas. The Clog Chopper, for one, acts as a starting tool to aid in negotiating the twists and turns of a pipe, yet designed to have the strength to bore through whatever is blocking the drain.

The attachment’s rounded shape helps move the tool along and avoid damaging the pipe. General Pipe Cleaners

28 JUNE/JULY 2024

considers it “the only cutter you need” having it act as a starting tool, root cutter, de-scaler, and finishing tool.

According to Dunbar, rental stores have gone as far as welding or using LocTite to permanently attach the Clog Chopper on the end of the cable before renting. The round shape allows the tool to smoothly follow the pip Training: Pushing training even further, some manufacturers provide QR codes on every device directing to an instructional video on YouTube.

General Pipe Cleaners, for example, includes a code to that links to their instructional video library. These videos include both instructional and repair videos, saving time and increasing safety. In short, customers have access to how-tos and rental companies have repair videos on demand.

As an insider for the industry,

Dunbar sees new technology entering the drain cleaning field through the pipe relining trend. Cured in place pipe (CIPP) relining, for the most part, began in Europe but is gaining traction here. “Because the equipment used in this field is expensive and most of the machines are relatively durable, it may offer rental stores a window of opportunity to foster opportunities for mid-sized and small plumbing companies interested in renting flexible shaft milling devices and CIPP blowing and curing machines.

Just as the professionals need the support equipment for today’s (and tomorrow’s) jobs such as backhoes and excavators, investing in this equipment can create a synergy by providing the right tools ends users may need—boosting business and reinforcing a deeper relationship with customers.

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new

PRODUCTS

Hilti Cordless Tools Hilti North America’s latest cordless tools on the 22V Nuron battery platform add wood-cutting and more. The SC 6WP-22 Plunge saw is designed for cutting in wood, fiber board, drywall and solid surfaces, including straight and bevel cuts and intricate cut-outs.

The 6.5-in. saw has been engineered for cutting speed and dust collection. The SM 60-22 Miter saw is a compound 12-in. miter saw designed for cutting in wood, PVC and aluminum. It has accessible controls across the entire saw and a dark shadow cut line. It features all-in-one front handle controls and a small footprint. The Nuron platform tackles all kinds of jobs. Because all the batteries and chargers work under a single ecosystem, Nuron helps reduce complexity for tool cribs.

Scan the QR code to learn more. https://RNT.news/tvfu7wn3

Skyjack SJ3213 and SJ3219 Micros Scissor Lifts Skyjack has announced a new micro scissor line with the launch of the SJ3213 micro and SJ3219 micro scissor lifts for lowlevel access requirements.

Fully proportional drive and lift controls offer drive with control and torque, while variable speed brushless AC electric front wheel drive provides duty cycles. The newest micros have been designed to fit most passenger style elevators and work in tight spaces while still providing a substantial work area. The models feature 13-ft. and 19-ft. platform heights, 500-lb. platform capacity, and 20-in. rollout extension to increase work area and provide up and over capability. The scissor lifts offer zero emissions, 90% recyclable (by weight), optional ECOtray leak containment, approved for use with bio-degradable hydraulic oil and telematics for remote diagnostics.

Scan the QR code to learn more. https://RNT.news/e4xj0hkn

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Bobcat Prototype Forklifts Bobcat offers a selection of electric, internal combustion and hydrogen machines for material handling applications with capacities ranging from 3,000 to 55,000 lbs. The company’s hydrogen fuel cell-powered forklifts are prototypes. Hydrogen fuel cell forklifts offer long operating times and fast refueling for applications that require extended use and quick refueling turnaround. For warehouses operating multiple shifts, the hydrogen fuel cell forklift is an option to reduce carbon footprint while meeting the operational needs to run long hours with no charging required. The B20SU-9 Cushion Electric Stand-up Rider features 3,000- to 4,000-lb. capacity, stand-up configuration, Guardian Stability System (GSS), 36V electric counterbalance and all-AC power.

Scan the QR code to learn more. https://RNT.news/lehbtisq

Dynapac CC2200 VI with SEISMIC Technology SEISMIC Asphalt technology automatically detects the natural resonance frequency of the asphalt, works together with it, and applies the correct amount of energy exactly when required. While conventional vibratory compactors deliver a rapid succession of impacts to the soil surface at a frequency that is either pre-set at a high or low amplitude or at a frequency that is adjusted manually, Dynapac SEISMIC Asphalt does it differently. The CC2200 VI weighs 7.6 tons and features a 59-in. drum, which is ideal for finish rolling on a variety of job sites. It includes a Tier 4 Final diesel engine with a high torque setting, efficient patented eccentric weights, and an ECO Mode for fuel efficiency.

Scan the QR code to learn more. https://RNT.news/hp0xuupq

JUNE/JULY 2024 29

new

PRODUCTS

FuelPro Trailers FuelPro 990 FuelPro Trailers has introduced the FuelPro 990 for refueling and service on worksites. With a 990-gal. capacity, as well as additional compartments for tools, DEF, grease and more, these DOT compliant fuel trailers allow construction contractors to refuel and service equipment. The rugged chassis is constructed from 6-in. C-channel for durability. The tank features 7-gauge steel double seam welded for strength. Each tank is equipped with internal fuel surge baffles and cross bracing, a fuel shutoff valve, a lockable vented fill cap, a tank pressure relief vent and an at-a-glance fuel gauge. A self-priming industrial grade pump rated at up to 25 gpm is standard and runs on a deep cycle 12-V marine battery. Includes a 1-in. hose with auto-trip nozzle, available in 18-, 30- or 50-ft. lengths.

Scan the QR code to learn more. https://RNT.news/ectuu7b2

JLG Upgrades SkyTrak 8042 Telehandler The updated SkyTrak 8042 telehandler comes with updates that include a lightweight design, hydrostatic transmission, upgraded control system, electric-overhydraulic joystick and data at-a-glance.

Now two JLG 8042 telehandlers can fit on a single flatbed trailer.

The SkyTrak 8042 telehandler offers a 42 ft., 4 in. max lift height with a 29 ft., 6 in. max reach in a 21,200-lb. operating weight.

The enclosed cab on this model is available with optional air conditioning for operation on hot or humid jobsites. The hydrostatic transmission on the remodeled 8042 provides operators control while allowing for inching—the ability to run the boom at high speeds without shifting into neutral—for delivery of materials at height. A new control system on the upgraded 8042 provides more options like load stability indication (LSI), which senses forward load capacity and displays color-coded visuals to help operators. This model is equipped with a 74-hp, 2.9L Deutz diesel engine which does not require diesel exhaust fluid.

Scan the QR code to learn more. https://RNT.news/xgixi1qw

SEPPI M. E20 Direct Forestry Mulcher Head Attachment SEPPI M. has introduced the new E20 direct for excavators weighing from 12 to 21 tons.

E20 Direct represents the first model of a new family of forestry mulchers for excavators. The heart of E20 direct is the rotor with fixed tools featuring the CUT CONTROL system, driven by the DIRECT DRIVE hydraulic transmission. The machine can mulch vegetation up to 20 cm in diameter. With four different working widths, ranging from 100 to 200 cm, E20 direct is recommended for excavators weighing between 12 and 21 tons, offering versatility and performance in a variety of applications.

Furthermore, its compact design and reduced weight, thanks to the use of durable materials such as AR400 steel, make it universal to use and mount on various excavators.

Scan the QR code to learn more. https://RNT.news/37ua9bm0

30 JUNE/JULY 2024

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All Access Equipment Track Lift Truck Mount and Transport Deck

Jetstream MagJet X40 Gen 2 Waterblasting Tool

All Access Equipment has developed a new truck mount system that allows a CMC tracked lift (up to 100 ft. of working height) to operate as both a self-propelled lift that can drive through a 36-in. gate and as a rear-mount forestry bucket truck/ rear-mount aerial lift on an under-CDL truck, such as a Ford F550 or F600. The All Access Equipment track lift truck mount and transport deck, enables equipment transportation, in addition to allowing use of the aerial work platform directly from the rear of the truck. This certified truck mount system meets and exceeds OSHA and DOT safety standards.

Jetstream of Houston has announced the next generation of the MagJet X40 waterblasting tool featuring high-speed rotation for cleaning surfaces on construction sites. The MagJet X40 Gen 2 rotates in a 360-degree pattern at 1,500 to 3,000 rpm, doubling the typical operating speed of the previous model without diminishing the lifespan of the tool. Rated up to 43,500 psi (3,000 bar), the tool can be paired with Jetstream’s standard shotgun or QuadraBlast air gun for high-speed cleaning and surface preparation applications. Jetstream’s magnetic braking system controls the tool’s rotational speed. The MagJet’s updated design features magnets on the exterior of the tool and a copper ring on the interior, which dissipates the heat generated by the rotation and allows the tool to revolve at higher speeds without losing the magnetic hold.

Scan the QR code to learn more. https://RNT.news/77y31col

VMAC Digital Controls and Telematics for UNDERHOOD 40 Air Compressors VMAC’s new UNDERHOOD 40 features advanced digital controls and telematics.

VMAC’s advanced digital controls integrate with the vehicle, providing insights to operators and fleet managers about the performance and maintenance of their UNDERHOOD40 systems. The UNDERHOOD40’s digital controls include telematics, built-in soft start, safety controls and diagnostics. Engineered for trucks and commercial vans, the UNDERHOOD40 delivers up to 40 cfm at 100% duty cycle while freeing up truck deck and cargo space and decreasing GVW by up to 290 lbs. Available now for most popular 2023+ model year commercial work trucks and vans, the UNDERHOOD40 with digital controls and telematics supports operations on jobsites.

Scan the QR code to learn more. https://RNT.news/agpwye9a

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Scan the QR code to learn more. https://RNT.news/14zdcc1r

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JUNE/JULY 2024 31

RENTAL SNAPSHOT //

From left to right, Ben Smith, Doug Schoch, Tom Tharp, Robert Cole, Jose Cruz, and Matt Schroeder. Missing from picture: Adam Schurr.

Adapting a Familyowned Rental Store How Doug Schoch and his wife, Stephanie, of A-1 Rental found success by refocusing the business.

R

ental: How did you first get your start in the rental industry?

During the summer of 2011, my wife, Stephanie, and I had the opportunity to take over a small commercial space in Dexter, Michigan, that

After rebounding in 2022 and 2023, Doug and Stephanie sold the party and event side and refocused to a tool and equipment rental with a fleet of small lawn and garden equipment, track loaders, mini-excavators, towable lifts, and stand-on mini-skids.

All photos courtesy of A-1 Rentals

32 JUNE/JULY 2024

was owned by one of our family members. We would come home from work each day and explore ideas of what we could fill the space with. Finally, we settled on an equipment and event rental company. We named the company Dexter Rent-ALL and opened in March 2012.

After operating and growing that business for a couple years, we got word from a friend of ours that A-1 Rental in Ann Arbor was up for sale.

A-1 Rental was a family run business that opened in 1957 and was under second-generation ownership by the Onderdonk family. At that time, all three siblings—Linda Harvey, John Onderdonk, and Bob Onderdonk— agreed it was time to sell, and Stephanie and I were excited to buy.

The sale was completed in May 2014, and I left my full-time job in the automotive industry to dedicate twice as much time to A-1 Rental.

Over the course of the next year, we

consolidated our Dexter location with the Ann Arbor location and focused our efforts on learning everything we could about the rental industry and our new business, which was considerably larger than our Dexter store. We were staffed with 15 full-time members and an additional 25 seasonal staff during the peak summer months.

Rental: Can you give us some insight into your current company?

Over the course of the last 67 years, A-1 Rental has evolved from a company that originated solely as a tool and equipment company and eventually expanded into party and event rentals due to local demand. Fast forward to 2019, the party and event side of the business made up 65% of the store revenue.

During 2020, we had to pivot and refocus on growing our tool and equipment side due to declining sales on the party and event side. After rebounding in 2022 and 2023, we made the

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decision to sell the party and event side of our business and go back to our roots as a tool and equipment rental company. We’ve now settled in with a staff of five full-time employees and one part-timer. Our main customer base is made up of small contractors and homeowners, and we have a diverse fleet of equipment ranging from small lawn and garden equipment to track loaders, mini-excavators, towable lifts, and stand-on mini-skids.

Rental: What have been some of the challenges and successes you’ve had over the years you’ve been in business?

As most business owners can attest, there are new challenges every year and our rental business was no exception.

Labor challenges have always been the hardest to manage, especially when we owned the party and event side of the business. Now, our biggest challenges are combatting the rising costs of running a business and remaining profitable to continue growing as a company. And like many other equipment rental companies, we’re always trying to stay ahead of thieves attempting to steal our equipment. Equipping our machines with GPS devices and continuously updating our processes for vetting new customers takes time and money, but is worth it every time a potential bad customer is warded off.

Rental: What is your favorite business tool that’s changed your business for the better?

Hands down, the best tool that’s changed our business for the better was upgrading to a more efficient rental software. When we purchased A-1 Rental in 2014, we inherited an antiquated software system that was operating from command-based prompts. We quickly made the decision to upgrade to the latest version of that software, but in 2018, ultimately changed to Alert Management Systems

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The showroom within A-1 Rentals.

and have been very happy with it.

It’s comforting to know as a business owner that you have a robust software working behind the scenes keeping your business organized and efficient.

It’s money well spent.

Rental: In 2024, business looks a lot different than prior years. What’s changed the most for you? How have you adapted?

There are a couple things that come to mind when we talk about how different our business looks today. The first thing is our staff. When we purchased our business 10 years ago, we agreed to keep the existing staff on, but soon learned that not all of the employees would embrace the way we wanted to conduct business. Eventually, they left or have been replaced with the team that’s working with us now.

Having a trustworthy group of employees who share the same vision as we do is vital to our success.

The second is forecasting out your equipment purchases and trying to plan for the supply chain issues that have affected our industry in the last couple years. Although most will admit that availability and timing has improved, it’s not the same as it was prior to 2020.

HAVING A TRUSTWORTHY GROUP OF EMPLOYEES THAT SHARE THE SAME VISION AS WE DO IS VITAL TO OUR SUCCESS. Now we’re faced with high interest rates, the likes of which we haven’t seen since we started in this industry. Thankfully, we’ve developed a good working relationship with our local bank and also try to take advantage of OEM financing when it makes sense.

Rental: If you could travel anywhere in the world for free, where would you go?

My wife and I love traveling and have always wanted to take a Mediterranean cruise. We look forward to making that a reality soon!

Alexis Sheprak Freelance columnist

JUNE/JULY 2024 33

EYE ON RENTAL //

What Differentiates Your Rental Company Now – And Into the Future?

I

t is very important to identify why customers should do business with your rental company instead of going to a competitor. After running your business for years it’s easy to think that customers must instinctively know your company’s distinguishing characteristics. New potential customers certainly have choices of where to rent so it is wise to promote the advantages of doing business with your company.

Just believing you’re different from competitors isn’t enough. Your staff should receive consistent reminders of what differentiates your company from the others. Identify and then reinforce your company’s core values. Don’t assume that customers, even ones who have been doing business with you for years, have always received the level of service you expect from your team.

Show them why they should continue coming to you Most of your customers don’t know all that you have to offer. In addition to publicizing in various formats, it is also important to continuously demonstrate the differences that set your rental company apart. For example, your company’s customer service should be better defined and demonstrated repeatedly, not only for solicitation of more business (from existing and potential customers) but also for use in teaching the culture of great customer service you want from your entire team.

It is difficult to view the business objectively when working in day-to-day operations. Often, a set of outsider’s eyes is needed to see your business objectively and to recommend changes.

Some rental companies try to be everything to everybody—and in some market areas this might be a good approach. But when I work with my

34 JUNE/JULY 2024

rental business owner customers, I often discover cases where a stronger or different focus can lead to much greater growth and profitability. I also believe that having a strong niche or multiple niches helps to reduce the effects of increased competition. That niche could be a focus on a type of equipment, type of customer, a service provided or any number of things that set you apart.

MANY OF THE MOST SUCCESSFUL RENTAL COMPANIES PERIODICALLY RE-INVENT OR RE-DEFINE THEMSELVES. Another focus should be ensuring that customers receive rental equipment that has been properly maintained. Having rental equipment break down on the job is more than just an aggravation to customers—it’s infuriating. Some customers quickly switch to a different rental company for their next rental in search of one that has the most reliable equipment.

Consider reinventing your company. Many of the most successful rental companies periodically re-invent or re-define themselves. Remember, significant changes to what you are doing and how you are doing it can often yield amazing results.

Be tactful. When reminding customers of some of your company’s distinguishing advantages (benefits of doing business with you) be sure that this is done without sounding like one is boasting. Be tactful when communicating these distinguishing advantages so that it doesn’t sound like you are “bad mouthing” competitors. Be sure your message is positive and in no way sounds as if you are indicating any resentment toward competitors. It’s rarely appropriate for you or your staff to bring up competitors to your clients, and sometimes counterproductive.

Don’t become complacent. If your strength is your breadth of inventory or the age and condition of your fleet, for example, be certain that you keep this competitive edge with appropriate equipment additions and replacements.

Make your staff one of your biggest strengths. Of course, almost all rental companies believe that their employees are significantly superior to those of their competitors. It is good to have pride in your team but be certain to take the necessary training and retraining steps to convert this feeling into reality.

Finally, when concentrating on differentiating your rental company from others in your market area, remember the importance of enhancing three of the rental business fundamentals: ■ Have the best, most reliable equipment.

■ Have properly trained team members.

■ Have a major focus on efficiency in every aspect of your rental business.

Dick Detmer is a nationally recognized consultant, lecturer, and writer with 40+ years of experience in the equipment rental industry. In 2018, he celebrated the 30th anniversary of his business, Detmer Consulting Inc., and his column in Rental. Dick can be contacted at dick@detmerconsulting.com, (309) 781-3451 or by visiting his website www.detmerconsulting.com.

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