Rental May 2023

GENERAL TOOL WHAT’S NEW WITH PUMPS P. 22

May 2023

BEST OF ALL

Manufacturers elaborate on the power generation trends impacting the rental industry.

BUSINESS MANAGEMENT

SOCIAL MEDIA TACTICS P. 16

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VOLUME 45 ISSUE 4

MAY 2023

10

Power generation equipment manufacturers discuss how rental companies can take advantage of industry trends.

COVER: BEST OF ALL: POWER GEN REPORT

16

BUSINESS MANAGEMENT

How to Leverage Social Media Advice on how rental companies can make the most of social media and why it matters in an increasingly digital world.

IN EVERY ISSUE

18

CONSTRUCTION

04 Everybody’s Business

Compact Equipment Maintenance Equipment manufacturers lay out what type of maintenance rental companies should be performing on their compact equipment.

06 Digital Hits 08 Market Watch 30 New Products

18

20

34 Rental Snapshot

GENERAL TOOL

35 Eye on Rental

A look at why following three key maintenance tips can help maximize the uptime, readiness and return on investment of rental companies’ trencher fleets.

How to Increase Trencher ROI

SUBSCRIPTION POLICY: Individual subscriptions are available without charge in the U.S. to rental centers, equipment distributors, and other businesses with rental departments. To subscribe please visit www.ForConstructionPros.com. Publisher reserves the right to reject nonqualified subscribers.

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22

GENERAL TOOL

Published and copyrighted 2023 by AC Business Media. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage or retrieval system, without written permission from the publisher.

Rental (ISSN 2375-9925, Print | ISSN 2471-7657, online | USPS 686-370) is published eight times per year: January/February, March, April, May, June/July, August/September, October/November and December by AC Business Media, 201 N. Main Street, Ste 350., Fort Atkinson, WI 53538. Periodicals postage paid at Fort Atkinson, WI and additional entry offices. POSTMASTER: Please send change of address to Rental, PO Box 3605, Northbrook, IL 60065-3605. Printed in the USA.

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What’s Trending in Pumps Pump manufacturers discuss the latest trends and explain how rental companies can help their customers choose the right pump for each application.

20 MAY 2023 3

EVERYBODY’S BUSINESS // BY SARAH WEBB swebb@ACBusinessMedia.com

More Than

EDITORIAL

ONE WAY J ust like there’s more than one way to cook an egg, so too are there multiple ways to power a jobsite. That’s a sentiment echoed by many of the power generation experts I spoke with to write this month’s cover story.

While electrification has taken hold in many areas, particularly in areas with more pressure from regulations and customer attitudes, there are still some jobsites that don’t have the infrastructure to support charging stations for electric equipment, and it may take some time to get that infrastructure in place.

However, with the construction industry continually moving forward, rental companies and their contractor customers don’t have the time to wait around for all those charging systems to be put into place.

That’s where hybrid power, power storage systems and fuel storage systems come into play. In other words, end customers don’t have to choose between one or the other—they can rely on multiple fuel sources to power their equipment.

You can find all of that and

information on upcoming trends, such as hydrogen power, on p. 10.

In addition to our coverage on power generation equipment, our business management department digs into how rental companies use social media to their advantage (p. 16); our construction department discusses compact equipment maintenance (p. 18); our general tool department lays out the latest with pumps (p.

22); and our product section showcases the products available in the industry. To round it all off, columnist Dick Detmer describes how proper placement for workflow, customer flow and more affects rental companies’ efficiency (p. 35).

How do your customers power their jobsites? Have they been requesting alternative power sources? I’d love to hear your thoughts—and I’m sure your fellow readers would, too. Email your ideas to swebb@acbusinessmedia. com or connect with me on LinkedIn by following the QR code.

Editor................................................................. Sarah Webb swebb@acbusinessmedia.com Managing Editor ................................................ Gigi Wood gwood@acbusinessmedia.com Technology Editor....................................Charles Rathmann crathmann@acbusinessmedia.com

AUDIENCE Audience Development Manager................. Angela Franks

PRODUCTION Senior Production Manger............................... Cindy Rusch crusch@acbusinessmedia.com Art Director.......................................................... Willard Kill

ADVERTISING/SALES Brand Director................................................. Sean Dunphy sdunphy@acbusinessmedia.com Sales Representative..................................Megan Perleberg mperleberg@acbusinessmedia.com Sales Representative........................................Nikki Lawson nlawson@acbusinessmedia.com Sales Representative..........................................Kris Flitcroft kflitcroft@acbusinessmedia.com Sales Representative....................................... Tadashi Soma tsoma@acbusinessmedia.com Sales Representative..........................................Kristin Pride kpride@acbusinessmedia.com.

AC BUSINESS MEDIA Chief Executive Officer........................................ Ron Spink Chief Financial Officer................................. JoAnn Breuchel Chief Revenue Officer...................................Amy Schwandt VP, Audience Development.......................... Ronda Hughes VP, Operations & IT.......................................... Nick Raether Content Director............................................ Marina Mayer Director, Online & Marketing Services...Bethany Chambers Content Director, Marketing Services.......... Jess Lombardo Director, Demand Generation & Education........ Jim Bagan

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Until next time! https://rnt.news/oqsiis

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LIST RENTAL Sr. Account Manager............................. Bart Piccirillo | Data Axle (518) 339 4511 | bart.piccirillo@infogroup.com

REPRINTS Megan Perleberg, mperleberg@ACBusinessMedia.com @RENTALMAGAZINE

@RENTAL-MAGAZINE

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@RENTALPNI Published by AC BUSINESS MEDIA 201 N. Main Street, Fort Atkinson, WI 53538 (800) 538-5544 • www.ACBusinessMedia.com

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4 MAY 2023

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DIGITAL HITS // ™

PRODUCT NEWS INSIGHT ■

■

THE LATEST ONLINE EDITOR’S CHOICE COMING SOON

Has your company released any products within the past year designed to enhance the efficiency of rental companies and their customers? If so, Rental’s Editor’s Choice Awards are for you! Supply chain and labor issues are not new problems to the industry, but that doesn’t mean rental companies aren’t still feeling pinch. That’s why this award will spotlight the hottest, most cutting-edge new and enhanced products in the rental industry that effectively make rental companies and their customers more efficient and boost their bottom lines. Eligible products include those released or significantly updated between August 2022 and August 2023. Follow the QR code to learn more about the award and submit your product today. https://rnt.news/n3n3u7

UNLOCK PREMIUM CONTENT @steafpong.stock.adobe.com

Would you like to gain access to exclusive content to help better your business? Be sure to check out our premium content by following the QR code. There, you will find more insight on the state of the construction and rental industries, telehandler maintenance tips and much more. And, if you have an idea for a web exclusive story that could help out your fellow readers, be sure to email Rental Editor Sarah Webb at swebb@acbusinessmedia.com. https://rnt.news/fbtd9c

STAY SOCIAL To stay up to date on the latest happenings around the rental industry, be sure to follow Rental’s social media channels: @Syifa5610.adobe.stock.com

6 MAY 2023

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Rental Magazine

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MARKET WATCH //

MONICA ZIEGLER PROMOTED TO SUNBELT EXECUTIVE VICE PRESIDENT, CHIEF PEOPLE OFFICER Sunbelt Rentals promoted Monica Ziegler to executive vice president and chief people officer, where she will serve on the executive committee and lead efforts to advance the strategy and culture of the organization.

“The greatest way to support our team members is to invest in them,” said Sunbelt Rentals CEO Brendan Horgan.

“Monica’s efforts have already proven to be invaluable to our organization, and with her vision, we will further our peoplefirst strategy.”

Since 2021, Ziegler has been the vice president of talent and development for Sunbelt Rentals. In this position, she was instrumental in continuing the path to progression for employees by enhancing succession planning and leadership development. Prior to joining the organization, Ziegler held several leadership roles at a large automotive parts company. https://rnt.news/lr4shy

8 MAY 2023

https://rnt.news/dlveh8

IPAF RELEASES NEW GUIDANCE ON AVOIDING CONTACT WITH POWER LINES The International Powered Access Federation (IPAF) released new guidance outlining key principles and ways to reduce risks when using mobile elevating work platforms in the vicinity of power lines, with the aim of helping to reduce electrocution.

“By analyzing data from the past 10 years of accident reporting via IPAF’s portal, it’s evident that incidents involving electrocutions and electric shocks have notably increased since 2015. One standout statistic is that reported incidents of electrocution are nearly always fatal,” said Brian Parker, IPAF head of safety and technical.

“Working in the vicinity of energized power lines can expose workers to health and safety risks including death by electrocution or electric shock. If a MEWP or its occupants contact energized power lines, it can cause instant death, electric shock or other injuries caused directly or indirectly by electricity. Equally serious can be the effect of electricity arcing from the power line to a MEWP and its occupants.”

The new guidance document is entitled Safe Use of MEWPs in the Vicinity of Power Lines.

IPAF

Case Construction Equipment has unveiled a new educational partnership designed to attract young people to work in the construction industry. According to recent figures, the industry is short about 546,000 workers.

Case is teaming up with nonprofit Crew Collaborative to sponsor and help build an-all new career counseling and mentoring program for high school students interested in the construction industry trades: FrameWork.

“At Case, we are customer led in all we do,” said Terry Dolan, vice president, Case Construction Equipment, North America. “It’s no secret that our industry has faced labor shortage issues over the past several years, and we can’t think of a better way to support our customers than to help identify enthusiastic students who will make incredible contributions to the construction industry.”

Those interested in potentially mentoring high schoolers about the construction industry can find more information and sign up for updates at CrewCollab. org/Framework.

CASE Construction Equipment

CASE PARTNERSHIP AIMED AT BUILDING BRIDGE BETWEEN HIGH SCHOOLERS, CONSTRUCTION INDUSTRY

https://rnt.news/puw8v7

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TAX ALERT: BONUS DEPRECIATION IS BEING PHASED OUT IN 2023

https://rnt.news/2hzsoy www.ForConstructionPros.com/RENTAL

https://rnt.news/fqoo03

RYDER SYSTEM TO EXPAND LEASE AND RENTAL FLEET WITH BRIGHTDROP EVS Ryder System, a company offering supply chain, dedicated transportation and fleet management solutions, will introduce 4,000 BrightDrop Zevo 600 and Zevo 400 electric vans to its lease and rental fleet through 2025, with the first 200 to be ordered this year.

The announcement underscores the company’s ongoing efforts to meet demand across the transportation and logistics industries for commercial electric vehicles (EVs). The expanded offering will enable Ryder customers to test and broaden their EV footprint, support the driver experience and accelerate their sustainability initiatives.

The Zevo 600 and Zevo 400 electric vans feature a range of up to 250 miles on a full charge and can support a payload of about 2,000 to 3,400 pounds. With Zevo 600’s cargo capacity of more than 600 cubic feet and Zevo 400’s cargo capacity of more than 400 cubic feet, BrightDrop’s electric vans feature an electric powertrain with ample cargo space. Ryder plans to deploy model year 2023 Zevo 600 electric vans in its rental fleet in California, Dallas-Fort Worth, Texas, and New York City later this year. The new 2024 Zevo 600 and Zevo 400 models for lease and rental customers are expected to be available as early as summer 2023 and into the first quarter of 2024.

Ryder System

The equipment manufacturing industry is still recovering from the impacts of the COVID-19 pandemic nearly three years after its onset.

With in mind, the Association of Equipment Manufacturers (AEM) regularly surveys its members regarding their thoughts on various economic trends and how they are affecting their efforts to do business.

In the latest survey, most respondents stated that they are still experiencing supply chain issues, with many saying that conditions continue to worsen.

Here are some of the driving forces and key points from AEM’s Q1 webinar on what equipment manufacturers in the construction industry will be facing for the remainder of this year, according to presenter Danny Richards, lead economist, construction, at Global Data.

■ Global construction output growth slowed in 2022 and is to remain sluggish in 2023.

■ Investment in infrastructure, as well as in energy and utilities, will be driving forces for growth.

■ The industry is optimistic as it tracks $3.6 billion in projects across multiple sectors.

■ The decline in construction output is expected to slow in 2023.

@bannafarsai.stock.adobe.com

@sittinan.stock.adobe.com

CONSTRUCTION EQUIPMENT MARKET OUTLOOK: CHALLENGES PERSIST, BUT LONG-TERM HOPES REMAIN HIGH

One of the more robust tax incentives over the past several years has been Bonus Depreciation. The popular tax deduction begins a phase-out in 2023.

This tax provision allowed companies to accelerate depreciation on purchased equipment to the year it was purchased and write the amount off on their taxes. This made it especially useful to construction companies who make large-ticket capital equipment purchases.

The Tax Cut and Jobs Act of 2017 expanded Bonus Depreciation to 100 percent of an item’s purchase price, and it has been at that level since. This means a company could depreciate and write off the entire cost of purchases in the year they were acquired. This had a marked effect on lowering the tax obligations of companies who purchased equipment. However, written into that 2017 Act was a planned phase-out, which begins in 2023. Since minimizing taxes is high on any company’s wish list, those entities that relied on Bonus Depreciation to lower their taxes should be aware of the changes.

https://rnt.news/eb4fgh MAY 2023 9

COVER STORY // BY SARAH WEBB, EDITOR

UP AND RUNNING

Manufacturers of power generation equipment elaborate on industry trends and discuss how rental companies can take advantage of them.

For sites where alternative power solutions aren't possible, fuel tanks help store diesel.

N

o matter how it’s done, the crucial component to powering a jobsite is just that—to make sure it’s sufficiently powered.

And, as with most anything, there are multiple ways to get there.

We recently spoke with manufacturers about the trends enabling power generation equipment to keep jobsites up and running for the long haul.

ALTERNATIVE FUEL SOURCES Similar to overarching trends in other segments, power generation equipment is leaning more toward sustainable fuel sources in recent years.

“There’s been a big push for green initiatives, and

10 MAY 2023

Western Global

everybody’s looking for more fuel efficient, silent and green machines,” says Brian Tylisz, vice president and general manager for commercial and industrial NAM at Generac Power Systems. “Silence is a good byproduct of using a battery—there’s no engine. Solar power is completely zero emissions and requires no fuel. If contractors need to do construction in the evening in neighborhoods and be quiet, that’s a perfect solution.”

Tylisz adds that while Europe leads the charge (literally) in the electrification segment, he was surprised by the amount of construction pros recently asking for green power generation solutions.

“A lot of customers are focused on environmental social governance (ESG), and they have metrics they would like

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to meet as a company,” Tylisz says. rid of engine oil that requires more up and fuel individual pieces of “Renting these solutions helps them maintenance.” equipment.” meet their ESG goals and claim their Cristescu adds that users don’t have For operators hesitant about ESG credits.’’ to fill the fuel tanks or change oil and alternatively powered equipment, Jorge Gutiérrez Torres, business engine filters.

Cristescu says, as long as the jobsite can development manager for sustainable “You have to grease the bearings power the equipment, users shouldn’t energy solutions for the Americas for every 500 hours, but that’s it,” Cristescu encounter any challenges or learning Atlas Copco, agrees. says. “It’s a massive difference in the curves with the equipment.

“People really want to reduce their amount of effort you put into an “We’re fighting with the perception carbon footprint,” Gutiérrez Torres electric motor versus a diesel engine.” that electric equipment isn’t as robust says. “There’s a transition to net zero.

In addition to lower maintenance, as diesel equipment, but it is,” Cristescu By reducing their carbon footprint, nixing diesel fuel—and its cost— says. “If you have power on-site and they also reduce their fuel consumption is another reason rental companies someone who knows how to handle and therefore, their cost.” and their customers are turning to the cables, then it’s a no-brainer.

Because the machines fall under alternative solutions. For example, Everything you need to know for an sustainability initiatives and don’t Gutiérrez Torres notes that in some electric compressor, you already know produce any emissions, they can studies Atlas Copco has conducted, from the diesel one.” be used in a wider variety of applications, including in What to know sensitive areas and indoors For some applications, We’re fighting with the for applications such as alternative fuel sources alone perception that electric manufacturing facilities. may not be enough to cut it. equipment isn’t as robust as “We have had the electric “Whenever we are talking compressor since the 1950s, about really high-demand diesel equipment, but it is. so this is not new for us,” says energy applications, it is - Marius Cristescu Marius Cristescu, marketing difficult to achieve today with manager, CP Air Products the current technology,” at Power Technique North Gutiérrez Torres says. “For America, Chicago Pneumatic. “We fuel savings with battery packs can example, with some electrical pumps know how to design, build, rent and range from $7,000 to $10,000—not that are in operation 24/7, the energy service the electric compressor, so counting the savings on maintenance. consumption at full load is high, and it now it’s trying to penetrate markets “Because, in part, of the war in can be challenging.” like the construction market, where Ukraine, the cost of the diesel is very Some sites may not yet have the they’re not familiar with them or where high,” Gutiérrez Torres says. “So, any charging infrastructure to support they have always used diesel. The reduction of fuel is really appreciated.” electric equipment, and for those that biggest success we’ve had is in rental John Cleary, vice president of sales do, Cole says more forethought may be applications where people are renting for Western Global, adds that a lot necessary. them in automotive or manufacturing of diesel generator fleets also require “It’s going to require extra planning industries.” diesel exhaust fluid (DEF), another when utilizing this equipment because Battery power also means no expense and potential supply chain in some cases, you may not have as engine, which translates to less labor hiccup. much run time with this equipment required to maintain the machine.

“DEF is just another fluid end users if you’re not tied to the grid,” Cole “The newer technology requires have to deal with on the jobsite,” Cleary says. “However, over time, habits will less maintenance because you’re says. “There’s also a shortage of CDL change.” removing the radiator, which is drivers who have hazmat endorsements While higher upfront cost is required for engines,” says Jerel Cole, that can move fuel around, so it another reason the rental industry may senior product manager at Hitachi becomes more of a challenge on the shy away from electric equipment, Global Air Power. “You’re also getting jobsite for a fuel distributor to show Gutiérrez Torres says it is well worth

“

”

www.ForConstructionPros.com/RENTAL

MAY 2023 11

COVER STORY // the return on investment.

“There are incentives in most regions, and The Inflation Reduction Act is always helping,” Gutiérrez Torres says.

HYBRID POWER There is no rule saying that rental companies and their customers must choose between diesel power and other fuel sources.

That is where hybrid power and battery energy storage systems come into play.

Hybrid technology involves a combination of a diesel engine and another source of energy. A battery energy storage system can be charged by electricity generated from that renewable energy and also decide when to provide energy and when to store it.

“The diesel generator will operate under certain conditions, and the electric motor will take over for peak shaving conditions,” Cole says. “Using hybrid technology can lessen some of the anxiety operators have instead of going full battery power.”

What to know Gutiérrez Torres notes that applications requiring a very high energy demand are not the most suitable, but otherwise, the systems can help end users save on maintenance and fuel costs.

“We can cover more than 70 percent of applications with hybrid systems,” Gutiérrez Torres says. “In most cases, we have large diesel generators with low loads, which is a very inefficient point for the diesel generator in terms of cost and maintenance.”

For example, running a diesel generator alone at a low load can result in wet stacking because the engine doesn’t reach a temperature high enough to burn all the diesel during combustion. In turn, unburned fuel

12 MAY 2023

Western Global

To make operations more efficient, some manufacturers have invented ways where diesel exhaust fluid can be paired exactly with the diesel fuel.

leaves the engine and condenses in the exhaust system.

“That’s where we can use a hybrid system and work with the battery pack during the times when there are low loads and use the generator for higher loads,” Gutiérrez Torres says.

EFFICIENCY BOOSTERS Aside from relying on different sources of energy, power generation equipment has become more efficient in other ways, as well.

Telematics Many rental companies and end users can rely on telematics technology to get a full grasp on what their equipment is doing and where it’s located.

“Customers want to know where their equipment is, how many hours it’s running, whether there are any faults or warnings,” Cole says.

“This will allow them to do remote troubleshooting and also allow for preventive maintenance to help improve uptime. A lot of telematics systems now allow for a deeper dive that enables rental companies to see trends for the machine over months at a time. Rental companies can analyze that data and take action if needed.”

For example, a rental company can monitor differential pressure via telematics, so if a machine is low on pressure because the filter is dirty, a technician can replace the filter before the machine shuts down.

Cole adds that many rental companies are accepting of telematics technology because it helps prevent downtime.

“Uptime is always critical in the rental market,” Cole says. “If a machine is down, the rental company isn’t collecting any rental rates. The more utilization an asset has, the more the company can grow and increase its fleet size.”

DEF tanks and fuel tanks As previously mentioned, the cost and logistics of bringing in fuel and DEF to a site can cause headaches.

On sites where battery power and hybrid power are not an option, fuel tanks and DEF tanks can help cut down on the number of trips needed to fuel equipment.

“Before, a fuel distributor would show up and drive around to each individual piece of equipment to top it off,” Cleary says. “Now with a fuel tank, they can show up and drop more fuel

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COVER STORY // into a single fuel tank. Also, instead of 90 gallons they might have put into the generator, now they’re dropping 500 gallons into the tank sitting right next to the generator.”

Cleary adds that fuel tanks also leave more room for delays.

“With the generators alone, the contractor could be only hours away from running out of fuel, so if anything stops that supply from being dropped off, that’s a problem,” Cleary says.

DEF tanks solve a similar problem.

Rather than having contractors out there dumping 2.5 gallons of DEF into the generator, there are now solutions that pair directly with the generator and have an automatic dispensing system to dose the generator with the amount of DEF it needs.

“The DEF tank is directly connected to the generator instead of wasting labor by humans dumping it in,” Cleary says.

As is the case with many technologies, Cleary says there may be resistance early on.

“It’s just one more piece of equipment to rent, and

sometimes, it’s hard to get the contractor to understand why that’s necessary,” Cleary says. “However, the contractors are going to start to understand because rental companies selling the solution can explain why they will come out better money wise because they’ll be paying for less fuel.”

Intelligent technology Manufacturers are also looking at artificial intelligence.

“The product offerings on machines will become more autonomous, and we’ll see more smart machines to prevent shutdowns,” Cole says. “For example, a machine may go into limp mode instead of shutting down completely in an adverse condition. The machines will become more self-correcting.”

WHAT’S NEXT In addition to battery-powered solutions becoming more efficient and improvements to the infrastructure to support it, rental companies may start to see hydrogen-powered products gain a foothold in the market.

“It seems to be that right now, a lot of the larger rental companies are interested in it, but I was amazed by the amount of traffic to see our hydrogen generator at the 2023 CONEXPO Show,” Tylisz says. “It’s very groundbreaking, and while it’s expensive now, as it becomes more Energy storage systems can help store energy before it's used to power equipment.

Atlas Copco

14 MAY 2023

popular, the cost will come down.”

To fully implement hydrogen technology, the infrastructure must be in place to support it.

“The challenges are the supply chain and storage of hydrogen,” Cleary says. “There’s always that chicken and egg situation: I could show up with an entire jobsite full of hydrogen generators, but if you don’t have that supply chain of hydrogen behind it, then that doesn’t do you much good.”

All in all, the future of power generation may not come down to only one answer.

“As we know, not everything is reliable exactly when you need it.

You may have solar or backup with vegetable oil or hydrogen, but the key will be storing the energy,” Gutiérrez Torres says. “Who knows who is going to win? The future will likely be a mix of different power sources.”

SAFETY FIRST Like with any piece of machinery, safety should be top of mind when using power generation equipment.

Here are a few tips to keep rental companies and their customers safe: ■ Perform daily checks on the machine, making sure there are no leaks or broken parts.

■ Become familiar with the machinery by reading the owner’s manual and watching training videos.

■ Develop safety programs and trainings so operators know what to expect from the machine.

■ Provide ample warning labels and ample guarding for situations where there may be a threat to the operator.

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The MOST

DIVERSE LINEUP

in North America (from 55ft up to 170ft)

• Touch screen technology for simple set up and diagnostics • Wireless remote • Non marking tracks • One button for auto level stabilizers • Very convenient “go home” feature that brings the unit back to the stowed position.

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BUSINESS MANAGEMENT // BY ALEXIS MIZELL-PLEASANT, CONTRIBUTING EDITOR

SOCIAL SAVVY Advice on how companies can leverage social media and why it matters in an increasingly digital world.

S

ocial media has skyrocketed as one of the main ways we communicate. For businesses, social media has become an unmatched tool for connecting with clients and building brand awareness with minimal to no advertising costs.

In 2019, Statista found that more than 70 percent of adults in the U.S. use at least one social media platform. As of 2021, Backlinko found that over 4.48 billion people worldwide are using social media, with the average user on 6.6 platforms monthly.

The opportunity for connection between people on socials is continuing to grow as more platforms, in the form of apps, are released, adopted and used. Here’s how rental companies can make the most of it.

PICK THE RIGHT PLACES According to Backlinko, Facebook is the leading social network at 2.9 billion monthly active users. Facebook may be the most recognizable and universally adopted platform on the web today, but that doesn’t make it the most important. Trends in socials ebb and flow, and platform popularity can spike when something new comes on the market.

For example, TikTok, released in 2018, has blown up as users, content creators and businesses find use amid its quick form videos and simple searching hashtags. In September of 2021, TikTok hit 1 billion in active global users. Could this be a place for your business? If you like making short form videos, it could be. For longer content like commercials and video podcasts, YouTube is your best bet. TikTok is unique in that its algorithm is hit or miss. It’s extremely possible for one video, out of hundreds you post, to gain traction and go “viral” overnight, with zero promotion.

On the flipside, Facebook is often used by businesses in the same way a website is. Through the business suite, which also connects to Meta (Facebook)-owned Instagram, you can set up a full business page complete with phone numbers, web links, addresses and more. Quicker than with a website-housed blog, you can share information on closings or delays or highlight new products and company changes, all while connecting with clients through comments, likes and messages. It’s the “one-stop shop” as far as social media goes, and that’s why it’s often the

16 MAY 2023

www.ForConstructionPros.com/RENTAL

first one taken advantage of by businesses.

Instagram and Twitter are much more nuanced.

Instagram is a quick scroll of pictures that catch the eye— if you’re highlighting a product or project, it’s great for this.

The connection between Facebook and Instagram makes it easy to cross-post without an added integration software solution, and, although they only allow one link, there are additional free hosting sites, such as LinkTree, that give you one central, easy mobile spot for links to anywhere and everywhere you want to take your viewers. Twitter, like Facebook, is a sharing of words—but at a capped character length of 280, which can be self-limiting.

One special thing about Twitter is that it uses hashtags to tag tweets to a specific topic, and

those tweets can be found by virtually anyone. Therefore, the potential for business-to-business connection is huge, specifically smaller businesses to larger corporations that may “retweet” something they find pertinent, useful or interesting.

LinkedIn is truly the Facebook of business. It is a platform for professionals and companies to market themselves to other professionals and companies. Most people share thoughts and ideas from a business perspective, and that creates a unique space to brand yourself. Connecting on this platform, like Twitter, is very vast and can put you face to face with big names in the industry. It’s a great tool to make an e-rolodex of sorts.

Having a presence on all these major platforms can enhance your business. They are all free, easy to use and can make your business seem full scale even if it’s small. When you have a host of profiles like this and link them on your website, it creates a polished, interconnected brand image.

Additionally, social media can act as a free marketing and advertising tool that is often as simple as typing something out, snapping a quick picture and hitting send. But be wise— business platforms should remain business related and not feature personal content, unless marketing yourself as an expert through your personal LinkedIn profile. Mixing your personal and business pages can deter clients and potential connections. Maintaining a fine line between business content and relatable lighthearted posts is key to building a brand image that feels personal without getting too personal.

WHY SOCIAL MEDIA MATTERS

@Irina Strelnikova.stock.adobe.com

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The boom of social networking has proven to be a permanent fixture in our lives today. In just six years, social media use has seen an increase in users of 115.59 percent, according to Backlinko. Renolon estimates that approximately 30.57 million businesses in the U.S. alone are on these platforms.

Additionally, Renolon found that of those businesses using social media, 59 percent say it’s mostly for customer service and communications, 44 percent use it for brand awareness and 41 percent say they use social media to drive revenue. The multiuse of social networking can act as the backbone to your business by garnering customers, feedback and revenue.

With social media, businesses and customers alike have the same chance to share content on any given platform, for free. The awareness that comes with this kind of reach is vast, and the specialized yet diverse offerings in the rental industry give way to strategies in which social media can be leveraged and conquered.

MAY 2023 17

CONSTRUCTION //

What to Know About COMPACT EQUIPMENT MAINTENANCE

Equipment manufacturers lay out what types of maintenance rental companies should be performing on their compact equipment.

N

owadays, projects are more likely than ever to last through the fall and winter, so regular, ongoing maintenance of compact construction equipment is vital.

Luke Gribble, solutions marketing manager with John Deere’s Construction & Forestry Division, says there often is no offseason for compact construction equipment.

“While some parts of the country may not have as much construction activity in winter months, a growing number of customers are turning to applications like snow removal to keep machines working throughout the year,” Gribble says. “Additionally, warmer climates require machines to be working year-round.”

That means maintenance of skidsteers, compact track loaders and excavators, wheel loaders, smaller backhoes and other types of compact construction equipment should continue through the fall and winter months and into the spring.

“Maintenance should be prioritized each day,” Gribble says. “To keep any machine up and running on the job, it’s best to incorporate a maintenance route and follow best practices to keep it operating for longer.”

Some of that care is generic. For example, all machines need thorough

18 MAY 2023

inspections of all parts. Look for wear and damage. Keep the components greased and top off the oil, engine coolant and other fluids.

Cleanliness is another key factor, says Mike Fitzgerald, marketing manager with Bobcat Co. He says neglect in cleaning can cause filters, vents and electrical components to

become clogged or even damaged.

“Regular washing can prevent the buildup of grease and mud,” Fitzgerald says. “Remember, cleaning protects much more than valuable aspects of your equipment than its paint job.”

Here are more steps rental companies can take to maintain their compact equipment fleet so it’s ready

Ensure tracks on each piece of equipment are not too tight or too loose, as this can cause excessive wear and instability, respectively.

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over and deliver fuel to the engine.

“Before the next project or snowfall, run a load test and check wires and connections for wear or corrosion,” Fitzgerald says. “Even a small defect can result in a loss of cranking amps, leaving you with a dead battery and freezing your project.”

Keep the fuel tank filled.

As temperatures rise and fall, condensation can fill empty space in the fuel tank and mix with the fuel once fuel is added. Filling the tank as the construction season ends keeps condensation out of the tank.

Check the track sag. Gribble says tracks excessively tight can wear down too quickly. If tracks are too loose, they can cause instability in the machine, and the tracks can break loose from the sprocket. Determine the proper track sag by removing all debris between the track and the sprocket, finding the third roller from the rear of the machine and measuring the distance between the bottom of the roller and the top of the track. That distance is the track sag. Consult the operator’s manual for track sag specifications.

Use the right engine oil. Fitzgerald says the oil viscosity should match the temperature outside. A 10W-30 oil is good for temperatures down to minus 20 degrees F, but for better coldweather lubrication and protection in temperatures as low as minus 40 degrees F, try a 5W-40 synthetic oil.

Charge the battery. Freezing temperatures can force a loader’s battery to crank twice as hard to turn

Clean the undercarriage. Gribble says the undercarriage is integral to the machine’s mobility and productivity.

At the end of each day, check the undercarriage for buildup of material and debris, which can damage components or cause them to freeze.

Fill cold loader tires. Tire pressure drops with the temperature, and cold weather makes the rubber stiffer, so always check that pressure.

“Repair any leaks suffered in the busy season during your regular maintenance schedule,” Fitzgerald says.

“A small leak or nail in the tire is easy to put off in warmer weather because you may only have to fill your tire once a week. In winter, once a week can turn into once a day.”

John Deere

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“Stretch” the equipment. For compact construction equipment, stretching means allowing the machine

Bobcat Co.

for their contractor customers.

It's important to ensure equipment is clean. Otherwise, filters, vents and electrical components can become clogged and damaged.

and its fluids to warm up before use, especially if it hasn’t run for some time.

Gribble recommends a warmup period each day and a cooldown period at the end of each shift to protect the engine and hydraulic parts.

Ensure the cab is comfortable.

Inspect door and window seals to make sure that heat doesn’t escape the cab. Test the heating and defrosting systems.

“Freezing temperatures are no time to test your toughness,” Fitzgerald says.

Prepare attachments. Attachments need as much attention as the loader.

Inspect the hoses, cylinders and guards, cutting blades and edges for signs of wear or damage.

“If the attachment requires maintenance or lubrication, check the fluid levels before you head out into the cold,” Fitzgerald says. “This is especially important for snow removal attachments that have been collecting dust in your garage since last winter.”

Routine maintenance of compact construction equipment is one of the best ways to avoid downtime.

Bob Sandrick Freelance Writer

MAY 2023 19

GENERAL TOOL //

Three Trencher Maintenance Tips

TO IMPROVE RENTAL ROI A look at why following three key maintenance tips can maximize the uptime, readiness and return on investment of rental companies’ trenching fleets.

At a minimum, inspect the digging teeth and the chain after each rental. Also, be sure to check the trencher’s engine oil and coolant levels on a regular basis, adding the correct fluids as necessary. Rental companies can also change fluids and filters at prescribed intervals (more frequently when operating in adverse or dusty conditions), lubricate all service points and keep hydraulic fluid topped off.

Determining best practices for inspections can be found in the trencher operator’s manual. The operator’s manual contains valuable equipment information, such as the maintenance schedule for the different parts of the machine.

Following the operator’s manual can help ensure inspections are effectively reducing unexpected and unwanted downtime.

T

renchers are the bread and butter for green industry professionals and utility contractors who want to install products quickly and efficiently, and many contractors depend heavily on rental yards to help them bring these machines to their jobsites.

As a result, it is important for rental yards to make sure their trenchers are available when they’re in stock. That is all heavily dependent on rental companies practicing proper machine maintenance. Routine maintenance can help proactively identify a problem, extend the life of trencher equipment in the rental yard and reduce the risk of machine failure on a customer’s jobsite.

Performing these maintenance items can maximize the uptime, readiness and return on investment of trenchers.

1. PERFORM ROUTINE INSPECTIONS

To ensure a trencher fleet is ready to meet customer demand, it’s important to perform machine inspections as soon as the equipment is returned after a rental. Equipment inspection helps rental companies stay ahead of wear and timely address needed maintenance. An inspection takes just a few minutes and soon becomes a regular habit.

20 MAY 2023

Ditch Witch

Regularly inspect a trencher's teeth, chain and sprockets to ensure it continues to dig properly.

2. KEEP THE TRACK SYSTEM IN TIPTOP SHAPE

Renters expect their trenchers to easily navigate any jobsite. This is best accomplished by making sure that the track system is in top shape, meaning that it is clean and free of mud, rocks and other debris before it leaves the rental yard.

All debris must be purged from the bearing areas to prevent intrusion to the roller bearings. This care is even more important in cold regions where the contaminants could freeze and cause damage to rollers, bearings and sprockets in subfreezing temperatures. Contaminants can also result in premature wear on embeds of the rubber track and the drive sprockets.

Keeping the roller bearings lubricated will also improve the productivity of a trencher. This is even more relevant when the jobsite has wet, muddy and cold conditions.

Correct fluid levels in the planetary gear boxes must be maintained to prevent premature damage to internal gears.

Additionally, track tension is an important factor in trencher upkeep. Correct track tension must be maintained to lessen the chance of damage to embeds and the track, caused by the track sliding off the idlers and sprocket. As always, the operator’s manual lists the correct fluids, grease and track tension procedures to extend the track drive system life.

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GOOD MAINTENANCE GOES A LONG WAY

Performing routine inspections and keeping a close eye on the track and digging systems can ensure rental companies’ trenchers are performing as promised on a contractor customer’s jobsite. This will ultimately optimize performance, reduce downtime and improve the bottom line for both rental companies and their customers.

3. DON’T OVERLOOK THE DIGGING SYSTEM

The best defense against wear is regular inspection of the digging system. Worn teeth, chains and sprockets reduce digging efficiency, which can result in shock loads that damage other parts of the machine such as the engine and transmission. Additionally, when consistently operating with a worn chain link, sprocket teeth can completely wear through roller sleeves, causing damage to the pins that connect them.

Additionally, if a chain doesn’t have the correct tension, a renter will lose productivity when the chain slips off the sprocket.

To stay on top of performance, check the teeth after every rental.

Teeth can wear prematurely or unevenly, especially on a rental trencher that constantly works in different ground conditions. When this happens, the teeth can put unnecessary stress on the digging chain. Digging teeth should be replaced as soon as they become dull.

When replacing teeth, it is important to make sure they conform to the pattern on the digging chain.

Keep in mind that where there are worn teeth, there are often sprockets in need of replacement. When

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Ditch Witch

Routine inspections of a trencher decrease downtime and increase a rental company's return on investment.

Brant Kukuk

Compact Equipment performing trencher maintenance, Product Manager rental companies should remember Ditch Witch that sprockets should never be replaced alone. Also, the digging chain should be changed at the same time.

Operating an old chain on new sprockets causes premature sprocket wear. Also, operating a new chain on worn sprockets causes excessive chain wear and can result in chain failure. Once again, inforORDER BY 6 PM FOR mation for SAME DAY SHIPPING inspecting and properly maintaining the digging system can be found in the operator’s manual.

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MAY 2023 21

GENERAL TOOL // BY SARAH WEBB, EDITOR

PUMP It Up task,” Zitzka says.

An increase in rentals has spurred some rental companies to start specialty pump divisions.

“That all requires specialized knowledge and equipment, so there’s more demand from the few people who are able to do that type of work,” Zitzka says.

Pump manufacturers discuss the latest trends and explain how rental companies can help customers choose the right pump for each application.

T

he pump category has come a long way, according to Don Looyer, director of sales and marketing for Koshin America.

“Before, it was just pumping water, but now, there’s much more to it,” Looyer says. “Every company has such a wide variety of pumps, and the types of pumps and fuel sources have expanded. I see the category growing.”

Looyer and other industry experts pump out their knowledge of current trends and share what’s coming down the pipeline for the segment in the rental market.

WHAT’S TRENDING 1. Increased rentals As infrastructure needs have increased, more contractors have tended toward renting pumps instead of buying them, according to Bobby Zitzka, vice president of sales at Thompson Pump.

“Contractors know they can rely on renting pumps wherever they are, and it’s convenient—it doesn’t make sense for them to buy a new pump every time they do a different

2. Automation To make users and rental companies more efficient, many pumps now come with telematics and automated features.

“Pumps are often running 24 hours a day and over weekends and holidays when no one is on-site,” Zitzka says.

“Having that connection to the machine and the ability to send out warning signals, rental companies can check in on pumps remotely without having to drive to the job.”

Zitzka adds that the pumps will notify users whenever they run out of fuel or if there is a maintenance requirement.

@kirill4mula.stock.adobe.com

3. Electric submersible pumps The rental market has also recently seen a shift from dieselpowered trailer-mounted pumps to electric submersible pumps, says Mike Grant, Tsurumi Pump’s portable product and rental market manager.

“Electric submersible pumps in certain applications can do the same job for lower operating costs and lower maintenance costs,” Grant says. “There is also less oversight and monitoring involved.”

Grant adds that while a Tsurumi electric submersible pump will include a maintenance list with six-month and yearly checks, a diesel-driven pump will most likely require service checks or servicing daily, at 250 hours, at 500 hours and at 1,000 hours continually.

Matt Olivieri, product manager, construction, mining and rental products at Gorman Rupp, adds that the trend toward electrification is also due to the sporadic cost of fuel.

22 MAY 2023

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However, Grant cautions that a generator or direct power source would be needed and that end users should take into consideration space restrictions, too.

Looyer adds that some users have be.com ck.ado anxieties over range ony.sto io Harm @Stud concerns.

“We will see more manufacturers “Electric may have a higher initial that have battery-powered equipment, cost, but it has the potential to save and as the technology improves, I see the company and the customer money that being a viable option,” Looyer says. over the duration of the job,” Olivieri 4. Engine efficiency features To gain the biggest return on investment with pumps, many ® rental companies are becoming Applications: more aware > Auto Glass of run times > Seam Sealers and efficiency > Graphics & Decals features on > Hail Dents > Suspension Parts them. > Spray-in bedliners “We’re finding a lot of municipalities Release all types of adhesives bonded to with stricter the metal without the collateral damage of EPA guidelines, so a lot of open flame with the Inductor Max Kit. The manufacturers kit is completely portable with the induction are trying to be inverter mounted in a carry case. It offers more up to date audible and visual power indicators. and be more Do it Faster - Do it Better - Do it Safer efficient overall,” Looyer says.

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gas engines and increasing the tier requirements for diesel engines are among the efficiency updates.

“These engines run a lot cleaner and more efficiently, giving users more run time,” Looyer says. “They’re a bit more expensive upfront, but users will get longevity out of it and will get a return on their investment on it.”

Olivieri says working knowledge of higher-tiered engines is essential.

“Understand the changes and requirements of these engines to properly apply them to pumping jobs to minimize your maintenance costs,” Olivieri says.

WHAT TO CONSIDER To help customers decide what type of pump to rent, rental companies should ask a variety of questions.

“You really want to understand all of the equipment it’s going to take to do the job and make sure you’re providing that equipment as well,” Zitzka says. “We provide a checklist to our customers because you really want to understand the full picture of what the customer is trying to accomplish.”

The experts recommend asking these questions: ■ What’s the application?

■ What are you trying to accomplish?

■ What is the size, length and type of pipe?

■ What’s the water temperature?

■ What material will be pumped?

■ Does the application involve clean or dirty water?

■ What’s the suction lift?

■ How far are you pumping?

■ Does the site include a power source?

■ What is the duty point?

■ What percentage of solids will be pumped through?

■ How high is the highest point where you’re pumping?

■ What hoses are you using?

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■ Is the ground elevated or level?

Finally, if it’s practical, Zitzka recommends accompanying customers to walk the job to see other factors that weren’t previously described, such as the spacing of the job.

MAINTENANCE MUSTS If used properly, pumps will last a long time, according to Zitzka, but if users select the wrong pump for an application, damage such as cavitation can occur, which happens when there isn’t enough pressure at the suction end of the pump.

Other maintenance items include inspecting pumps regularly for damages, changing oil and filters on additional gas and diesel pumps

and making sure the inspector has a working knowledge on pumps.

“Have a good process to check out the pumps, so you can test them properly before they’re sent out for rent,” Zitzka says.

Looyer adds that rental companies should clean pumps before renting them out again.

“When you’re renting out a pump, customers know they’re going to return it, so they’re not going to take care of it as if it is their own,” Looyer says. “They could even be using a clear water pump to pump cement. It’s common sense to make sure the pump gets rinsed out thoroughly on a regular basis.”

BE WARY In an effort to cut corners, there are manufacturers that will put an inexpensive imported pump (wet end) on to an engine and sell it as a quality pump, according to Don Looyer, director of sales and marketing at Koshin America.

“The only advantage is that it lowers the initial cost, but because the pump is lower in quality, you will have many more repair issues, causing downtime and loss of revenue,” Looyer says. “We have seen this more in the marketplace.

It goes back to the old saying, ‘you get what you pay for.’”

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INDUSTRY CONVERSATIONS

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MARK HANSON,

With

ANA

Q. WHAT TRENDS ARE YOU SEEING IN THE MARKET, AND WHAT SOLUTIONS DO YOU OFFER TO ADDRESS THOSE TRENDS?

A. An important trend in the industry is the development of environmentally sustainable products. As part of the recent show season, most manufacturers featured products that offered reduced emissions, lower fuel consumption, and advanced telematics capabilities.

ANA has introduced Energy Boss, which is a hybrid power system that utilizes very high cycle life batteries and innovative technology to provide a solution that minimizes fuel usage and emissions by up to 75% for low load and long run applications. The Energy boss reduces service requirements, operating hours, and hours on the unit, extending the life and lowering the cost of ownership.

The BOSS25-15 is the first model in an extended family of products which will be introduced over the next few years.

With this game-changing technology, millions of gallons of fuel will be saved, and greenhouse gas emissions will be reduced substantially.

Q. WHAT CHALLENGES ARE YOU HEARING FROM RENTAL COMPANY CUSTOMERS, AND HOW CAN YOUR COMPANY HELP SOLVE THOSE CHALLENGES?

A. Since the recent pandemic, rental companies face several challenges; supply chain challenges reduced availability of new inventory in high demand markets, increasing costs, and finding and retaining workers, especially in service and support areas.

ANA provides some of the highest quality and most reliable units in the market.

We offer 24/7 technical support and have increased our online and in-person training resources to provide support

26 MAY 2023

should issues arise. Our products deliver one of the lowest costs of ownership, which reduces the service requirements.

Our optional Smart load system helps to eliminate wet stacking, product shutdowns and the need for load banking in lower load applications.

Q. WHAT ARE YOUR EXPECTATIONS FOR THE FUTURE OF THE RENTAL INDUSTRY OVER THE NEXT YEAR?

A. It is expected that the rental industry will continue to grow as rental penetration increases. Rental companies have done an excellent job moving from bare general rentals to complete solution providers.

By diversifying their offering, they have become experts in many specialties and are continuously looking for new ways to add value to their customers. We are seeing a growing focus on offering sustainable and innovative products that match the transition to the electrified job site of the future. Advanced telematics and datadriven solutions help manage fleets and provide greater efficiency and flexibility for customers.

Q. IS THERE ANYTHING NEW COMING FROM YOUR COMPANY THAT YOU CAN SPEAK ABOUT?

YOUR FAVORITE SUPERHERO AND WHY? WHAT’S YOUR FAVORITE PART ABOUT BEING IN THE RENTAL INDUSTRY? WHAT’S YOUR FAVORITE THING TO DO OUTSIDE OF WORK?

A. One of the best parts of being in the rental industry is getting to know people and being able to take advantage of the variety of opportunities and applications available. During my 35 years in the industry, I have been to hundreds of locations, worked on all types of projects, and met countless dedicated professionals.

The rental industry has changed in many ways. However, one of the themes that stays consistent is the focus on taking care of their customers and providing excellent service and solutions. To answer your question about superheroes, it is drivers, mechanics, salespeople, and everyone who gets up before the sun rises or stays on the road long after it sets. They are the ones who make the rental industry great. During my free time, I enjoy being on the beach or on the boat, enjoying nature and spending time with my family.

A. ANA will continue to introduce innovative products and solutions to the market. With these enhanced offerings and our expanding team, we are better able to serve our customers. Our next product launch will be the VPump, a generator with advanced motor starting capabilities. In addition to our current generator offerings, we will offer a mobile generator with a capacity of 630KVA. The company will also add larger air compressors to its product line over the next 2 years. We are also expanding our range of MAC3 air tools.

Our partners can depend on ANA for the highest quality product and support.

Q. FUN QUESTION? (WHAT’S www.ForConstructionPros.com/RENTAL

INDUSTRY CONVERSATIONS

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WILL MAZUREK,

With

Atlas Copco

Q. WHAT TRENDS ARE YOU SEEING IN THE MARKET, AND WHAT SOLUTIONS DO YOU OFFER TO ADDRESS THOSE TRENDS? The buying cycle and planning has shifted with the supply chain changes. More and more dealers began to plan further and further ahead, placing orders earlier for future fleet. At the same time, there is still fleet required for opportunities now.

Given Atlas Copco’s global production (i.e., Rock Hill, South Carolina and Antwerp, Belgium), we can leverage these facilities to better meet the dealer needs. Even as leadtimes come down in categories across the market, this additional flexibility allows Atlas Copco to partner with dealers for creative solutions, or even offer a new value.

Q. WHAT CHALLENGES ARE YOU HEARING FROM RENTAL COMPANY CUSTOMERS, AND HOW CAN YOUR COMPANY HELP SOLVE THOSE CHALLENGES? The supply and demand in the medium air compressor range is critical. One way that Atlas Copco and its partners can better address these market needs is through the introduction of Electric Compressors, specifically the E-Air H450 VSD. These ruggedized, portable, and variable speed compressors bring an efficiency, operational savings, and innovation to the range. With no emissions on site and the low noise, these units can be utilized in otherwise polluted areas (ie mines, tunnels). How this directly applies to solving the rental company challenge of supply/demand in the medium category is that these units are often more readily available than the diesel – with less parts, less maintenance interventions, and no engine. Between on-site power and grid availability, these units are versatile in location and can allow companies to complete their operations now.

www.ForConstructionPros.com/RENTAL

Q. WHAT ARE YOUR EXPECTATIONS FOR THE FUTURE OF THE RENTAL INDUSTRY OVER THE NEXT YEAR? The longer-term planning needed between manufacturers and dealer partners has grown further and further into the future throughout the pandemic environment.

The market is still in the scenario of planning and forecasting well into the future, given long lead-times. However, some lead-times are becoming more manageable, and it seems that the market is starting to reach the point where futureorders and lead-times can be better balanced based off the current work. The situation has not returned to how it was in 2018 for example and will be interesting to continue to follow this re-balancing of the current forecasting/buying cycle.

Although lead-times are still a major challenge, we expect to see improvements in the supply chain in overall capacity for the upcoming months.

Q. FUN QUESTION? (WHAT’S YOUR FAVORITE SUPERHERO AND WHY? WHAT’S YOUR FAVORITE PART ABOUT BEING IN THE RENTAL INDUSTRY? WHAT’S YOUR FAVORITE THING TO DO OUTSIDE OF WORK?) My favorite parts of being in the rental industry are the puzzle or challenge that we solve for our customers each day, and the opportunity to always discover a new application of our products.

Q. IS THERE ANYTHING NEW COMING FROM YOUR COMPANY THAT YOU CAN SPEAK ON? Atlas Copco is in the business of innovating. Our range of Variable Speed Drive Electric Compressors offers a value and efficiency to our partners, while also taking into consideration our sciencebased targets for emissions. Our vision is to offer the most sustainable product, for the toughest applications. Through these efforts, Atlas Copco will continue to explore and develop extended life, reuse, and conscience equipment solutions that empower our partners to be successful.

An additional example is the newly launched B-Air Compressor. A milestone in the industry as the first fully autonomous portable compressor, power by batteries. This will support the evolution of our Scope 3 (CO2 emissions savings at point of use) target achievement.

WILL MAZUREK Product Marketing Manager, Large Air and E-Air

MAY 2023 27

INDUSTRY CONVERSATIONS

Advertisement

With

BEN TAFT,

SPIMERICA

Q. WHAT TRENDS ARE YOU SEEING IN THE MARKET, AND WHAT SOLUTIONS DO YOU OFFER TO ADDRESS THOSE TRENDS?

A. We are seeing a trend towards hybrid and full electric spider lifts. Consumers are looking for versatility in rental fleets.

Spimerica’s offering of Palazzani lifts meets the needs with models that offer diesel/ lithium battery hybrids and lithium battery full electric. Many of these models offer lightest in the industry spider lifts to give consumers the most versatility available.

Q. WHAT CHALLENGES ARE YOU HEARING FROM RENTAL COMPANY CUSTOMERS, AND HOW CAN YOUR COMPANY HELP SOLVE THOSE CHALLENGES?

A. The challenges we are hearing about

are the that consumers are uneducated/ unsure of the capabilities and proper use of spider lifts and why they are so expensive to own and rent. Our company staffs 25 + years of rental industry experience and we use that to help explain/educate the safety and productivity of spider lifts.

Q. FUN QUESTION? (WHAT’S YOUR FAVORITE SUPER HERO AND WHY?

A. I would have to say Spiderman. He was an accidental super hero that did his best to provide SAFETY to his city and help the community.

Q. WHAT’S YOUR FAVORITE PART ABOUT BEING IN THE RENTAL INDUSTRY?

A. Our favorite thing about working in the rental industry is the opportunity to work with great professionals while providing equipment that helps them get the tough jobs done SAFELY. Q. WHAT’S YOUR FAVORITE THING TO DO OUTSIDE OF WORK?

A. I would have to say having the time to enjoy family adventures with my family.

Q. WHAT ARE YOUR EXPECTATIONS FOR THE FUTURE OF THE RENTAL INDUSTRY OVER THE NEXT YEAR?

A. Our expectations for the rental industry over the next year will be continued growth with a focus on fleet versatility. Our goal will be to help show how versatile the compact spider lift is.

Q. IS THERE ANYTHING NEW COMING FROM YOUR COMPANY THAT YOU CAN SPEAK ON?

A. We do have several new models in the works, but the biggest news was the introduction of Palazanni’s newest lift the TTZJ190, the tallest spider in the world with a working height of 190ft.

28 MAY 2023

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2023

State of the Industry Construction Technology Report

© Studio Multiverse | illustration digital building | stock.adobe.com

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Equipped with a permanent magnet alternator, the generator does not use electronics to regulate the voltage.

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 Spimerica TZX 550 The ANSI-certified TZX 550 spider lift from Spimerica includes a multilevel, multiposition stabilizer system, allowing the machine to be set up on slopes, uneven terrain, stairways and confined areas and giving access where the height difference of the terrain is uneven. This lift can be used in outdoor areas, as well as to support a range of construction projects and inspections. Features include: • 3.3-foot minimum width • 25-foot max outreach • 55-foot max working height • A nonmarking track drive system for floor protection

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https://rnt.news/df6wva

 DEVELON DL200TC-7 and DL250TC-7 Wheel Loader Tool Carriers Develon's next-generation tool carrier models—the DL200TC-7 and DL250TC-7—round out the 7 Series wheel loaders for the company.

Specifications of the DL200TC-7 (replaces the DL200TC-5) include: • 142 hp • Operating weight: 26,868 pounds • Bucket capacity: 2.6 cubic yards • Dump height: 8 feet, 10 inches • Breakout force: 20,682 pounds with a 2.6-cubic-yard bucket Specifications of the DL250TC-7 (replaces the DL250TC-5) include: • 172 hp • Operating weight: 31,350 pounds • Bucket capacity: 3.1 cubic yards • Dump height: 8 feet, 9 inches • Breakout force: 20,231 pounds with a 3.1-cubic-yard bucket

https://rnt.news/qkil4q 30 MAY 2023

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 Volvo L120H Electric Conversion Volvo Construction Equipment has developed a solution to convert the L120 wheel loader to electric. Developed in conjunction with partners Parker Hannifin and converted by Volvo Group’s own CE Engineering Solutions, the 20-ton L120H Electric Conversion will be commercially available for select customers in Europe in 2023. The electric conversion model will deliver the same performance with zero emissions. Powered by 240-kWh batteries, it provides a run time of five hours in most medium-duty applications. It is estimated to charge from 0 to 100 percent in just 1.5 to 2 hours.

https://rnt.news/b1h5ny

 Bobcat TR75 Trench Roller Tackle trench work and other compaction jobs with the remotecontrolled Bobcat TR75 Trench Roller. Outsmart operator fatigue and get compaction results with the remote-controlled Bobcat TR75. The TR75 achieves compaction on a wide range of materials, including dense soils. The powerful TR75 is designed for a variety of compaction applications, including pipeline trench construction, commercial, industrial and residential development, structure backfill work, as well as electric and cable installation. With a tight turning radius, low center of gravity and an oscillating articulated joint, the TR75 is highly maneuverable and maintains more complete contact on uneven ground.

https://rnt.news/xcpss0

 Trystar GridPak The GridPak is a carbon-neutral alternative to conventional diesel and gas power sources. It provides up to 30 kW of power and features battery capacities of 60 kWh and 120 kWh, with an option for 180 kWh. The GridPak solar array collects 320 kWh of energy (eight-hour day) weekly. Operators can parallel up to four GridPaks to provide as much as 720 kWh of carbon-free power.

In inclement weather, GridPak features a low-noise propane generator capable of generating 6.5 kW to supplement solar charging. The energy is stored in a series of lithium-iron phosphate batteries. Battery charging times (calculated as 60 kWh battery) are 2.0 hours (utility), 9.2 hours (generator at 6.5 kW) and 10.5 hours (solar at 5.7 kW). A single GridPak system can offset 2,510 pounds of CO2 per week or 65 T CO2 per year. GridPak saves an estimated 98 gallons of diesel fuel per week or 5,096 gallons annually.

https://rnt.news/bm9ldt

 Boss BA870 Air Compressor Weighing in at 270 pounds (dry), the brand new Boss BA870 utilizes a single-stage, hydraulic motor-driven, eight-cylinder engine that produces up to 70 cfm at 100 psi. Based on the success its flagship piston air compressor, the BA 440, this new BA870 piston compressor offers almost twice the performance but not twice the size. By putting two Boss V4 piston compressors in line and utilizing the efficiencies of the hydraulic system, the BA870 is designed for the big jobs that require big power. At the heart of the system are two aluminum, single-stage, V4, pressure and splash lubricated reciprocating air compressors. Fully assembled in the U.S., the aluminum compressor assembly offers lighter weight and higher thermal efficiency than cast iron compressor assemblies. The BA870 includes an internal oil pump for increased lubrication over that of splash lubrication only compressors. All routine maintenance is accessible without removal of the canopy.

https://rnt.news/48pprl

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MAY 2023 31

new

PRODUCTS

 LineWise Updated Insulated Work Platform LineWise has updated its Insulated Work Platform (IWP), including the option to hydraulically articulate the jib up to 45 degrees for access to hard-to-reach areas. The IWP is designed for installation on hydraulically telescoping cranes to increase the utilization of existing equipment. This versatility not only reduces the need for insulated aerial equipment, but it also offers a solution for utilities struggling to procure bucket trucks in the current market. Equipped with a corona ring, the IWP is rated for barehand work up to 765 kV. The insulated fiberglass jib is sealed from moisture and other contaminants to maintain insulation properties.

It includes a visible desiccant canister and current leakage monitor for maximum safety.

https://rnt.news/5m8b43

 Chicago Pneumatic CPS-400E Air Compressor The Chicago Pneumatic CPS-400E portable air compressor is designed for versatile tool and equipment support on construction sites. This air compressor features compact dimensions and an intuitive electronic controller. These units can operate in a wide range of applications in harsh work environments. Whether being used for running pneumatic breakers, general construction work, sandblasting or for rental, the CPS-400E offers 150 psi and up to 420 cfm during use. The air compressor is equipped with a centrifugal oil separator combined with a filter element. Accessible instruments on the unit include an hour meter, operating pressure gauge, start button, load and unload switch and diagnostic shutdown indicator lamps.

https://rnt.news/ih774c

 Blue Vigil ALED Portable Drone Light The drone light is aimed at making nighttime sites safer. Blue Vigil’s ALED is a compact area lighting system that mounts a high-intensity LED array on a tethered unmanned aerial vehicle, also known as a drone, positioning the light 40 feet up to 100 feet above a jobsite.

The ALED puts over 8,000 square feet of light on the ground. By illuminating a work zone from 40 feet to 100 feet above, light shines directly down onto the area of operation, without creating the dangerous glare and shadows that can negatively affect workers, residential environments, wildlife and motorists.

https://rnt.news/gkg3kn

 Western Global Top Tote The Top Tote from Western Global can be attached to the top of a TransCube Global fuel tank for a two-in-one diesel and diesel exhaust fluid (DEF) solution. This storage tank can help operations meet DEF requirements for Tier 4 Final engines. The Top Tote has a low-profile design to keep the overall height below 6 feet to eliminate using a ladder or harness to access the ports. This DEF storage solution has a capacity of 110 gallons and can attach to three models of TransCube Global fuel tanks—the 20TCG, 40TCG or 50TCG. This is an advancement for end users because it creates a two-in-one storage solution that holds both DEF and diesel at the same time.

https://rnt.news/zrpys1 32 MAY 2023

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 Rotary Corp. Lawn Mower Engine Maintenance Kits  Hannay Reels MS-1000 Spray Series Reel Hannay Reels’ MS-1000 Spray Series Reel has a small footprint for versatility. This reel is for pressure washing, washdown and general spray operations. Based on the 1000 Series reel, the MS-1000 is a compact manual reel with an innovative design that features mounting holes on the inside of the reel base versus the outside, allowing the MS-1000 to fit in smaller areas and tight spaces. The crank handle also has a short knob for access. This reel is designed to handle 3/8-inch ID hoses. A field installable pin lock is available with this product.

Rotary Corp.’s engine maintenance kits for lawn mowers are now offered in 30 different assortments and cater to landscaping businesses and professionals. Available for popular brands, such as Briggs and Stratton, Kawasaki and Kohler, each kit features up to 10 items. Kit items include an air filter, prefilter, oil filter, fuel filter, hose clamps, spark plugs and motor oil. Included items vary, depending on selected kit. Rotary’s maintenance kits are for service technicians, landscape professionals and do-it-yourselfers to keep engines performing throughout the season while protecting internal engine parts from premature wear.

https://rnt.news/dfxt1g

https://rnt.news/5g82ru

 FPT Industrial F28 Stage V Engine The F28 is designed to be multipower and features a modular architecture. It can run on diesel and natural gas, and it is suitable for hybrid applications. One-side serviceability and a 600-hour oil change interval result in ease of maintenance and reduced operating costs. The F28 can be customized upon demand, offering a wide range of options including flywheel, housings, oil pans and filters. Additional features include: • Up to 55 kW (75 hp) / 375 Nm with a high torque approach for prompt response. Specific high performance version designed for 75 kW (100 hp) / 415 Nm. • Compact aftertreatment system (DOC Tier 4 Final, DOC+DPF Stage V < 55 kW, DOC + DPF + SCR > 55 kW Stage V ), with simple installation and layout.

https://rnt.news/coa0mg

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 Cummins Heavy-Duty Hydrogen, Natural Gas And Advanced Diesel Enginest Cummins’ fuel-agnostic 15-liter engine platform with hydrogen, natural gas and advanced diesel engines offers low to zero carbon fuel capability. The next-generation engine is designed to accelerate the decarbonization of heavy-duty off-highway applications. The fuel-agnostic architecture of the 15-liter platform utilizes a common base engine with cylinder heads and fuel systems specifically tailored for it to use carbon-free hydrogen or biogas with up to a 90 percent carbon reduction. Cummins’ 15-liter hydrogen has ratings up to 530 hp and natural gas up to 510 hp.

The advanced diesel version can use either sustainable HVO fuel or biodiesel with ratings up to 650 hp for the most demanding offhighway duty-cycles.

https://rnt.news/ pztllq

MAY 2023 33

RENTAL SNAPSHOT //

GARRETT SHURLING Rental: How did you first get your start in the rental industry?

reputation for clean, dependable rental equipment and quality service spread, and Gary and Paul were made full partners. As demand for Badger’s equipment grew, Roy, Paul and Gary purchased land in Garden City, and in 1995, Badger Rental Services moved to its current location. In 2017, Gary and Paul passed the torch to the third generation of the family to run the business. Now, Aaron Drew and I, along with our stellar team of employees, continue to serve our customers with unmatched service.

Garrett Shurling: I’m the third

generation of my family to own and operate Badger Rental Services with my two cousins, Aaron Drew and Bridget White. I grew up here. Aaron and I have been working at Badger Rental Services our entire adult life.

Rental: Can you give us some insight on your current company?

Shurling: In 1979, Roy Redmond saw

Rental: What have been some of your challenges and successes?

a demand in the Savannah, Ga., area for quality equipment rental. Roy and his wife, Pattie, started P&R Tool. For seven years, Roy worked a full-time job in construction and together with Pattie, ran P&R out of their home in Ellabell, Ga. They took no salaries from P&R and reinvested every dollar of profit back into the company.

In April 1986, the name was changed to Badger Rental Services, and Roy quit construction to focus on his growing rental business. He also hired two employees: his two sons-inlaw Gary Shurling and Paul Drew. In 1989, Badger Rental Services moved to Garden City, Ga. There, Badger’s

Garrett Shurling, GM, Badger Rental Services

Rental: How has your company’s family-orientated background influenced the business today?

Shurling: When you’re family, you

Shurling: There have been quite a few

Badger Rental Services

34 MAY 2023

Badger Rental Services

of Badger Rental Services

times in our history that we’ve had to make major strategic changes to get to the next level. Simply adding more equipment and employees won’t cut it. We’ve developed new systems throughout the marketing, sales, back office and maintenance functions to scale faster and become more efficient.

We’ve also hired trusted outside advisers to teach us what a healthy business looks like and what a healthy family business looks like. We’ve had the great fortune of being part of the American Rental Association and Peer Executive Groups. Both of these organizations have provided us invaluable information, best practices and resources for things like contracts, human resources help and online training, as well as access to companies across the country that are willing to share and help each other.

naturally look out for one another and make decisions for the good of the group. To this day, those values continue to run strong through the company. We eat together. We check on each other. We make decisions based on the group. We have healthy conflicts. We even talk a little trash!

Rental: What’s a technological advancement that you predict will change the face of rental?

Shurling: Automation. Already we’re

seeing autonomous equipment, remote pickup and dropoff locations, and online ordering. The future of equipment rental is exciting!

Alexis Sheprek Freelance Writer

www.ForConstructionPros.com/RENTAL

EYE ON RENTAL // BY DICK DETMER

Investing In EFFICIENCY @Murrstock.stock.adobe.com

I

am a firm believer in the huge growth and profitability power of an impactful and well-laid out showroom, an efficient warehouse and a production-focused service area. Investing in “efficiency” throughout one’s rental company can cause tremendous, sustained growth and profitability.

Every equipment rental business is different, but here are just a few thoughts and examples of areas likely to yield substantial efficiency and “customer perception” dividends: ■ Proper facility flow is important. Speedily and safely getting “will call” customers in and out is highly valued both by your company and customers. Proper placement of equipment is a key factor in this.

■ It is difficult for a rental business operator to have an objective perspective on their own company, so it is wise to commission a comprehensive study of the efficiency and “flow” in and around your facility by an industry efficiency expert.

■ Freshen your fleet. There are so many opportunities to build a professional image, and keeping a rental equipment fleet fresh is just one example. Often, this means purchasing new equipment to replace the older, sometimes less reliable, units. Take an objective, in-depth analysis of your entire rental fleet. The costs associated with growing and maintaining a “fresh fleet” are high and getting higher. Keeping one’s inventory fresh has also been made extremely difficult by the equipment shortage. However, customer perception (and perhaps fewer breakdowns) by maintaining a fresher fleet can be an excellent investment.

■ Speaking of “fresh,” take an objective look at your trucks and trailers to be sure that they look fresh, have professional signage, look sharp and are kept consistently clean. Remember,

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the customer’s perception of your delivery vehicles (and delivery personnel) can affect future rental activity.

■ Be certain your company is using the most efficient dispatching practices. Pay particular attention to the loading and unloading flow at your location for your delivered and customer pickup items.

■ The visual appearance of the exterior of your building(s) and the professional appearance of one’s rental fleet in the yard is very important. First impressions can influence the degree to which potential customers trust your company.

■ Existing customers need constant reminders of your other equipment offerings that they either haven’t rented, haven’t rented in a while or may have assumed were unavailable to rent from your company. The customer will be observing the relative condition, breadth and depth of your rental fleet, as well as many other important factors including the knowledge and skill level of your staff and your processes and procedures. Some rental companies simply don’t do a good job of conveying the broad range of their company’s offerings at their facility.

Your quest for much greater efficiency should be comprehensive. The topic of “efficiency” has always been important, but for all the obvious reasons (including the tight labor market, ever-increasing competition and much higher costs of doing business), now is the time to place an even higher priority on this topic. More rental income and higher return on investment will be the result if the flow, placements, image and other changes are properly implemented.

Dick Detmer is a nationally recognized consultant, lecturer and writer with 40+ years of experience in the equipment rental industry. In 2018, he celebrated the 30th anniversary of his business, Detmer Consulting Inc., and his column in Rental. Dick can be contacted at dick@detmerconsulting.com, (309) 781-3451 or by visiting his website www.detmerconsulting.com.

MAY 2023 35

SOUNDS ABOUT AS LOUD AS THIS AD.

244 X-TIER Our new electric lineup made a lot of noise in Vegas. Which is impressive, since they cut noise in half while keeping the same power. That means you can work overnight or indoors. And we also built them to fast charge at a station, or recharge directly on the jobsite, because even small machines should deliver big results.

DEERE.COM/VEGAS2023