Everybody’s Business

READY TO LEARN

Icome from a background in B2B publishing, focusing on the green and golf course industries. I previously worked as the managing with those previous publications, I became more comfortable with the audiences and industries I was serving, accumulating thousands of minutes editor for the Landscape Management, Golfdom and Athletic Turf brands. Prior to that, I graduated from Wittenberg University, where I studied journalism and Spanish. Following graduation, I spent a semester teaching English in La Bañeza, Spain, and interned at Cleveland Magazine, covering the latest happenings across the Cleveland area, where I currently reside.

When I first started my career in the B2B publishing industry as an associate editor, I had very little I SOON REALIZED MY knowledge of the NEW ROLE WOULD landscaping and golf course worlds, REQUIRE ME TO if any at all. CONSISTENTLY STEP I soon realized my new role would OUT OF MY COMFORT require me to ZONE AND GET USED consistently step out of my comfort TO ASKING “WHY.” zone and get used to asking “why?”

With this mentality, I dove in and leaned into the idea of “learning as you go,” complete with trade shows, conferences and media days. While learning the ins and outs of mowers, skid steers and dollar spot, I’ve developed a passion for the B2B magazine world. I love the “aha” feeling of information clicking into place at a product demo, the camaraderie of collaborating with industry peers, the idea that whole magazines are published about topics that the average person takes for granted.

Over the course of my time worth of phone interviews, traveling to Orlando, Boston, San Diego and many places in between and writing hundreds of articles. All of that felt like a far cry from the first time I’d visited a landscaping facility in the Northeast Ohio area, not knowing anyone in or anything about the industry. As I once again take a few steps out of my comfort zone and delve into all things related to the rental industry, I’m looking forward to getting to know you, our readers, and learning more about the rental equipment space as I work with the rest of the Rental team to help revitalize the brand and provide fresh content across our print and digital channels. Please feel free to reach out to me via email at swebb@ acbusinessmedia.com with story ideas, tips, questions and more.

PRODUCT ■ NEWS ■ INSIGHT www.ForConstructionPros.com/RENTAL

Published by AC Business Media

201 N. Main Street, 5th Fl Fort Atkinson, WI 53538 (800) 538-5544

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Publication Staff

Publisher Sean Dunphy sdunphy@ACBusinessMedia.com Editor Sarah Webb swebb@ACbusinessMedia.com Staff Writer Gigi Wood gwood@ACbusinessMedia.com Columnist Dick Detmer Senior Production Manager Cindy Rusch Art Director Willard Kill Audience Development Manager Angela Franks

Advertising Sales (800) 538-5544

Kris Flitcroft kflitcroft@ACBusinessMedia.com

Sean Dunphy Nikki Lawson Megan Perleberg Tadashi Soma sdunphy@ACBusinessMedia.com nlawson@ACBusinessMedia.com mperleberg@ACBusinessMedia.com tsoma@ACBusinessMedia.com

www.ForConstructionPros.com

Editor Larry Stewart lstewart@ACBusinessMedia.com

Change of Address & Subscriptions — PO Box 3605, Northbrook, IL 60065-3605, Phone: (877) 201-3915 Fax: (847) 291-4816 • circ.rpn@omeda.com List Rental — Bart Piccirillo, Sr. Account Manager Infogroup Media Solutions (soon to be Data Axle) Phone: (518) 339 4511, E-mail: bart.piccirillo@infogroup.com Reprints — Megan Perleberg, mperleberg@ACBusinessMedia.com

AC Business Media

Chief Executive Offi cer Chief Financial Offi cer Chief Digital Offi cer Chief Revenue Offi cer VP Audience Development VP of Operations Group Content Director Ron Spink JoAnn Breuchel Kris Heineman Amy Schwandt Ronda Hughes Nick Raether Marina Mayer

Published and copyrighted 2022 by AC Business Media. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage or retrieval system, without written permission from the publisher.

SUBSCRIPTION POLICY: Individual subscriptions are available without charge in the U.S. to rental centers, equipment distributors, and other businesses with rental departments. To subscribe please visit www.ForConstructionPros.com. Publisher reserves the right to reject nonqualified subscribers.

One year subscriptions for nonqualified individuals: U.S. $35.00; Canada and Mexico $60.00; and $85.00 all other countries (payable in U.S. funds, drawn on U.S. bank). Single issues available (prepaid only) $10.00 each.

Rental (ISSN 2375-9925, Print | ISSN 2471-7657, online | USPS 686-370) is published eight times per year: January/February, March, April, May, June/July, August/September, October/November and December by AC Business Media, 201 N. Main Street, 5th Fl., Fort Atkinson, WI 53538. Periodicals postage paid at Fort Atkinson, WI and additional entry offices. POSTMASTER: Please send change of address to Rental, PO Box 3605, Northbrook, IL 60065-3605. Printed in the USA. Vol. 44, Issue 2, March 2022

KEEPS COMING BACK FOR MORE

The Easy Rooter ®

Equipped with Flexicore wire rope center cable. The Easy Rooter is tough enough to handle abusive customers with little maintenance. From the rugged steel frame, to big 10" wheels, to the tough Flexicore® cable, count on it to take on the toughest jobs with the least amount of hassle for you and your customers.

The new heavy-duty cage cover ts snuggly around the cage to keep your customers clean and dry, yet is easily removable to inspect and clean the cable between rentals.

The Easy Rooter adds up to lower maintenance costs, higher pro ts and happier customers. To learn more, call the Drain Brains at 800-245-6200, or visit www.drainbrain.com/rental