Are you an early technology adopter or late majority?
Are you an early technology adopter or late majority? Technology has transformed the way companies do business, especially since the rapid advancements in computers, internet, communication, digital technologies. Technology plays a crucial role for any business to stay relevant & competitive in this era of cut-throat competition. Are you a technology adopter? Have you adopted technology in your business? Are you leveraging technology to improve your business? In the “Diffusion of Innovations Theory� sociologist Everett Rogers points out that not everyone possesses the same motivation to adopt new technologies. He explains that there are 5 adopter categories: Innovators: These people are willing to take a risk and adopt new technology earliest. Early adopters: They are usually younger, more technically equipped, and adopt new technology well before others, to stay ahead of the curve. Early majority: They are more cautious and will adopt technology based on the observations of utility and practical benefits.