Shanghai Shake-up!

wake-up! ...and smell the leather! Given the pressure that the leather industry has been under in recent years, you might almost forget that leather still has the smell of success. That is why ACLE, the largest leather trade show in China organized by APLF, is collaborating with visionary innovation platform The Footwearists to wake-up and shake-up the global leather industry with an inspiring conference that puts leather in a whole new light. This “Shanghai Shake-up� will be a breath of fresh air with high-paced short lectures, technological trend videos and interactive group discussions, centering around three key future scenarios that each offer a wealth of opportunities for the leather industry as well as related industries, including fashion, leather goods, interior and automotive.

Connected to the conference, ACLE will celebrate its 20th anniversary with a Technological Trend Forum at the show, featuring functional innovations from exhibitors and curated invitees.

streetluxe Chinese consumers are disrupting the international luxury market by requiring renowned brands to collaborate with online streetwear influencers - including upcoming Chinese designers - in order to stay relevant. Suddenly, the image of luxury is no longer determined by craftsmanship and the high price of materials, but by who has made the design, who is wearing it and how it performs. Fortunately, this also means that the high-fashion and luxury market is suddenly wide open to tanneries and other material suppliers that make plain sporty leathers or provide technological finishes that could be used in trendy sneakers. Speakers in this scenario will talk about how leather will be applied in this new market, how to define the best strategy to approach it, how to connect with talented Chinese designers, how to be on top of streetwear trends and how to translate these to leather. They will also discuss how to tweak the leather tanning and finishing process in order to provide customizable materials.

leather lab The future of the leather segment will likely be developed at various kinds of laboratories, many from outside the industry, ranging from biotechnology to informatics. Most research is focused on creating applications that are potentially more sustainable, such as growing leather from stem cells or ensuring full supply chain transparency through blockchain technology. Shanghai Shake-up aims to prevent tanners from thinking that such developments might be too far in the future or could even pose a threat to their business. For instance, many people in the leather industry do not realize that “lab-grown leather� is actually a misleading term. We are really talking about lab-grown skin, which still needs to be tanned afterwards. That is why this kind of biotechnology can provide a great opportunity for tanneries, rather than a problem. In the Leather Lab scenario several of such promising green-tech applications will be explained.

made to move This final scenario focuses on how leather will be used in the automotive industry... or should we say: the “mobility industry�? We are not just talking about upholstery for cars, but also about various kinds of public transportation or leather lifestyle products for urban mobility, such as bike saddles and headphones. As our way of transportation changes, so will the demand for and application of leather. For instance, speakers in this scenario will explain how autonomous cars will look and function much more like living rooms, merging the automotive and home interior industries. They will discuss how this opens up new opportunities for collaborations between tanneries and other material or chemical suppliers, might lead to leather lifestyle products for car brands and to partnerships with technology suppliers in order to create innovative methods for leather assembly as well as conductive and interactive leathers.

After all, future consumers expect to be moved both physically and emotionally!

Social Media Reach Purpose

Through the combined networks of APLF and ACLE, you can reach a global audience of 228,000 professionals, both before, during and after the event.

The Shanghai Shake-up conference will offer vision, inspiration and information about material innovation in a pragmatic way. It combines topics for leather and non-leather from surprising yet highly relevant angles, offering a roadmap to future growth for the sector.

Audience Shanghai Shake-up is an international conference aimed at leather tanners and other material suppliers for the fashion, footwear, leather goods, home interior and automotive industries, as well as buyers, designers, developers, R&D managers and business innovators for those industries.

Speakers

Speakers willl be a combination of innovators from both inside and outside the leather & synthetics industry and will include representatives from research institutes, universities, companies and start-ups. They will cover subjects about footwear, leather goods, home interior and automotive industries.

Contact us Contact Chi On Kwok for more information: ChiOn.Kwok@ubm.com

GOLD

SILVER

NET WORKING OPTIONS

$ 5,000

$ 3,000

$ 2,000

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company logo included on all advertising channels before, during and after the event

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company flyers placement at the reception desk of the conference venue, organiser office, VIP lounge and press office

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company material insertion in delegate packs

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company logo featured on event signage on-site

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Sponsor acknowledgement in all press information related to the conference

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Social media post to announce sponsorship

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Sponsor acknowledgement in post event editorial

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A 10-minute presentation timeslot at the event

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Two (2) delegate passes to the event

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SPONSOR OPPORTUNITIES (IN USD)

ENTITLEMENTS company logo included on digital and print promotional materials

MARKETING

EVENTS

Logo acknowledgement on signage of coffee break sessions

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