FOOTIE MUMS TO PRODUCT INVENTORS

Laceeze was the original brainchild of product co-founders and mothers’, Emma Burke and Paula Henley.

On a chilly autumnal evening back in October 2016, they watched another parent pop an elastic band to stop their kid’s laces coming undone during a grassroots’ football training session that both their sons were playing in. Whilst this solution did work, temporarily, they thought there must be a better long term solution for this that wouldn’t only do the trick of keeping the laces in place but something that kids would think looks cool too. It was from this moment (ok, after several tough months of product development) that the best-selling Laceeze bands were born.

Laceeze were not invented to stop kids learning to tie their shoe laces – far from it. The laces need to be tied but the bands keep the laces securely in place throughout match play and training. They also secure the grip of the shoe and many buy them now to prolong the lifespan of laceless boots too (which sometimes loosen after multiple wears).