UK’S Beverage Consumption Behaviour

UK's Beverage Consumption Behaviour An Academic presentation by Dr. Nancy Agnes, Head, Technical Operations, FoodResearchLab Group: www.foodresearchlab.com Email: info@foodresearchlab.com

TODAY'S DISCUSSION Introduction What Drinks Are Consumed By Brits Predominantly?

Growing Concerns In UK's Beverage Sector Conclusion

INTRODUCTION There's no reason to believe that drinking habits are set in stone.

According to the evidence, they move in response to societal attitudes, marketing, and regulation changes.

However, Beverage consultants say that these changes vary across society.

What happens among young drinkers may not be the same as among older groups, or average consumption in one region may be significantly different from that in another.

WHAT DRINKS ARE CONSUMED

BY BRITS PREDOMINANTLY? TEA Tea is a national activity in the United Kingdom and beverage industry, and they take it very seriously.

Yes, there are many diverse types of tea, with black tea being the most popular.

Tea has become the national drink since its debut in the 17th century.

Contd...

Tea is created by pouring boiling water over tea leaves or bags and allowing them to infuse for up to 5 minutes before adding milk and, if desired, sugar.

MALT Malt-based drinks created with hot milk are popular among British children.

Malt drinks are a delightful nightcap that is especially relished throughout winter.

They are traditionally made right before bed to sleep.

SQUASH In England, you can drink squash in various flavours and brands.

Squash is a concentrated fruit-flavoured beverage that is mixed with water.

ALES AND BEERS Ginger ale and ginger beer are alcoholic and non-alcoholic versions of a popular beverage development worldwide.

Certain peculiar flavours come from adding a secret recipe of herbs and spices to grapes, raspberries, and blackcurrants.

Throughout the United Kingdom, you'll find a wide variety of authentic ales and craft brews. In pubs around the UK, bottled beers and beers on tap, such as those listed below, are available.

CIDER If you travel to South West England and the county of Cornwall, you will be able to sample one of the region's specialities: cider! Cider has been made in England for hundreds of years.

Cider is made in Herefordshire, Kent, and Somerset by fermenting apple juice.

The flavour of the cider varies depending on the apple varietals utilised and the locality.

Contd...

Some ciders are sweeter than others.

Some of the clouds are clear, while others are cloudy.

A daily ration of cider was once given to farm labourers as part of their pay!

MARTINI A vodka martini is a cocktail beverage manufacturing with vodka and vermouth served with an olive or lemon as a garnish.

Although the martini (made with gin and vermouth) originated in America, the vodka martini is included on this list because of its link with one of England's most renowned individuals.

COCKTAIL The gin and tonic cocktail dates back to the British occupation of India in the nineteenth century.

Quinine was used to prevent malaria, but it tasted bitter and unpleasant.

Tonic water was invented in the 1840s to make taking a daily dose of quinine more bearable, and it was later blended with gin, and the rest is history.

GROWING CONCERNS IN UK'S BEVERAGE SECTOR The impact of promotional offers on influencing and shifting eating tastes toward less healthful beverages has been an increasing source of worry.

According to evidence, promotions successfully influence purchases, but they are highly skewed toward less nutritious selections.

We spend about 20% more due to volume price promotions, and location promotions frequently result in pester power from children.

CONCLUSION Some supermarkets have made voluntary commitments in this area, such as pledging not to sell candy at checkouts or ending volume promotions.

We applaud this initiative by forward-thinking companies.

Besides, these pledges are not consistently at scale and do not support a level playing field for businesses or consumers.

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