INTRODUCTION

The beverage sector is one of the fastest-growing sectors in the food industry. With the changing consumer preferences, beverage manufacturers must keep up with the pace of beverage product innovation to succeed in the long run.

Sometimes, they face challenges with formulating innovative beverage items, while sometimes, they struggle to focus on beverage formulation and sales simultaneously.

This is where outsourcing to beverage consultants like the Food Research Lab comes into play.

Outsourcing has been a primary corporate strategy, and competitive advantage may be attained by having the beverage consultant formulate beverages more effectively and efficiently.

To stay competitive, all large organizations must consider outsourcing, which has been a global business trend for a while [1].