SEPTEMBER/OCTOBER 2026
Global Food
Marketer
®
Educating & Enriching News of Global Food Markets
Where Will Your Next Export Opportunity Come From? Global food markets rarely move in a straight line. Consumer priorities change, retail channels evolve and new markets emerge as others become more challenging. For U.S. food and agricultural companies, that makes diversification more than a way to manage risk, it becomes a strategy for growth. From expanding private label opportunities to changing definitions of value, convenience and wellness, new demand is taking shape around the world. Food Export provides the market intelligence, expert guidance and buyer connections to help companies identify where their next opportunity may be and gives you the tools to pursue it strategically. SEPTEMBER /OC TOBER 2026
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Opportunities Ahead ‣ Product Showcase at Africa Food Show 2026 Casablanca, Morocco | November 18-20 ‣ 2027 Specialty Food Buyers Mission at Winter Fancy Faire San Francisco, California | January 16-18, 2027 ‣ 2027 Value-Added Feed Ingredients Buyers Mission at the International Production & Processing Expo Atlanta, Georgia | January 27, 2027
Get export ready with Food Export.
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Stay Informed!
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Market Profile
Webinars
Thailand
Stay current on markets, trends and export strategy.
Discover more about the Thailand market including overviews about the retail, foodservice, and food-processing sectors.
Supplier Success Stories
See how U.S. suppliers are turning international opportunities into sales.
Market Profile
Brazil Discover more about the Brazil market including overviews about the retail, foodservice, and food-processing sectors.
Export Insights
Market intelligence and perspectives to inform your next move.
Where’s Your Next Growth Opportunity? Upcoming Activities
Five shifts creating new openings for U.S. food exporters.
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Find Buyers Missions, Trade Missions, Food Show PLUS! events and other opportunities to connect. 2
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Five Global Growth Signals to Watch USDA’s newly released August 2026 Global Food Assessment identifies gaps between domestic food availability and demand across its 83-country study as potential markets for U.S. agricultural products.
1. Private Label Moves Up
2. Value Gets Redefined
Retailers are increasingly using private label to differentiate, not simply discount. Retailers use innovation, premiumization, seasonal products and collaboration to differentiate themselves.
Price matters, but consumers also place value on products that save time, reduce effort and deliver quality or meaningful benefits. Value is no longer just price. Mintel describes convenience as increasingly about reducing friction, effort and decision fatigue.
3. Wellness Gets Broader
4. Tradition Becomes Innovation
The conversation is moving beyond maximizing a single nutrient toward functional benefits and a wider variety of ingredients. The new buzz word is no longer “maxxing” but dietary diversity.
Heritage ingredients, authentic flavors and traditional food formats are gaining relevance as consumers seek trust, familiarity and cultural connection.
5. New Markets Create New Demand
Bottom Line Opportunity isn't one market, product or trend. The advantage comes from knowing which shifts matter to your business, where and how they create a fit.
Changing incomes, food availability and consumer preferences continue to create opportunities for U.S. agricultural and value-added food products. USDA's latest assessment specifically notes that gaps between food availability and demand can indicate potential U.S. export markets. SEPTEMBER /OC TOBER 2026
Food Export can help you find it with Market Entry.
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Turn A Trend Into An Export Opportunity
I See A Trend
How Do I Know If It’s An Opportunity For Me? 1. SPOT THE SIGNAL
2. TEST THE FIT
3. GET EXPERT ANSWERS
I’m seeing growth in a category or market. Start with: Country Market Profiles Export Essentials Webinars
Could my product actually compete there?
I have specific questions before I invest.
Use: Market Builder Virtual Consultations
Use: Export Navigator
Understand market size, retail structure, consumer behavior, competitive environment and requirements.
Get customized research, importer feedback and insight from Food Export's in-market representatives.
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Bring the questions specific to your company, product or export strategy to an experienced advisor.
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4. MEET THE MARKET
5. INVEST IN GROWTH
I’m ready to find out what buyers think.
I’ve found an opportunity. Now I need to build the market.
Use: Buyers Missions Focused Trade Missions Food Show PLUS! Food Export’s Buyers Missions connect you with qualified buyers in the U.S.; Focused Trade Missions bring you to international markets to meet buyers and explore the market; Food Show PLUS! helps maximize your international trade show investment. SEPTEMBER /OC TOBER 2026
Use: Branded Program Eligible companies can receive 50% reimbursement for qualifying international marketing activities such as promotions, advertising, marketing materials and foreignmarket packaging/ labeling. 5
DON’T JUST FOLLOW THE TREND. FIND YOUR FIT. Food Export gives smalland medium-sized U.S. food companies the intelligence, expertise, connections and resources to turn changing global markets into business growth.
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