Branded Program Exporter Manual 2027

2027

Branded Program Exporter Manual Policies, Procedures & Participation Guide for U.S. Suppliers

Helping U.S. Suppliers Win in Global Markets Funded by the USDA Foreign Agricultural Service

international markets through cost-share funding for approved export marketing and promotional activities. Participating companies receive reimbursement for eligible expenses that build brand awareness, strengthen global partnerships, and increase export sales.

The following results highlight the program's impact during the past year.

2027 BRANDED PROGRAM EXPORTER MANUAL

The Branded Program helps U.S. food and agricultural suppliers expand into

2025 BRANDED PROGRAM YEAR RESULTS

442

companies assisted

over

$1 billion actual export sales

98

new companies

99

countries with product promotions

over

$1.3 billion in projected export sales

1

Food Export–Midwest and Food Export–Northeast are committed to helping U.S. food and agricultural suppliers grow export sales, build international partnerships, and succeed in

2027 BRANDED PROGRAM EXPORTER MANUAL

Dear U.S. Supplier:

global markets. Through the Branded Program, we provide reimbursement support for eligible international marketing and promotional activities that help companies expand their global presence and increase export opportunities.

As nonprofit organizations comprised of state agricultural promotion agencies, Food Export– Midwest and Food Export–Northeast leverage federal, state, and industry resources to advance the export of Midwestern and Northeastern food and agricultural products. Through Exporter Education, Market Entry, and Market Promotion services, we help suppliers identify opportunities, develop market knowledge, and connect with buyers around the world. These services are made possible through funding provided by the USDA Foreign Agricultural Service (FAS).

This manual has been developed to help make your participation in the Branded Program as clear, efficient, and successful as possible. Guidance and support are available through Food Export Branded Program staff, the Food Export Liaison Team, and State Department of Agriculture contacts. Participants can also manage applications, approvals, and reimbursement activity through the My Food Export Portal at foodexport.org.

We appreciate your participation in Food Export’s Branded Program and look forward to partnering with you to help grow your international business and expand the reach of U.S. food and agricultural products around the world.

Sincerely,

Molly Burns

Branded Program Director Food Export–Midwest & Food Export–Northeast

Howard Gordon

Branded Program Manager Food Export–Northeast

2

2027 Program Calendar

4

Is Your Company Eligible for the Branded Program?

5

Are Your Products Eligible for the Branded Program?

7

Important Fraud Information

8

Branded Program Checklist: Step-by-Step Participation Guide

9

First Step to Applying: Pre-Qualification

12

Completing the Branded Program Application

13

Amending Your Program Agreement

15

Expense Eligibility

16

Examples of Acceptable U.S. Origin Statements

17

Eligible Expenses: Domestic

18

Eligible Expenses: International vs. Domestic

19

Eligible Expenses: International

20

Ineligible Expenses

23

Documentation Required for Reimbursement

24

Eligible International Travel Expenses

27

Eligible Flight Decision Matrix

30

Required Documentation for Travel Reimbursements

31

U.S. Trade Shows Eligible for Reimbursement

32

State Departments of Agriculture Contacts

34

Glossary

36

Frequently Asked Questions

39

Proof of Activity Examples

44

Terms and Conditions

46

Code of Ethics

47

2027 BRANDED PROGRAM EXPORTER MANUAL

Table of Contents

SYMBOL KEY

IMPORTANT INFORMATION Critical program requirements, deadlines, policies, or compliance information that may affect eligibility, reimbursement, or participation in the Branded Program.

TIP

TIP Helpful guidance, best practices, and recommendations to help you successfully participate in the Branded Program and avoid common issues.

3

Apply Early

Reimbursement claims must be submitted to Food Export within 60 days after the completion of the activity.

Reimbursements are subject to denial if submitted after 60 days.

Spending that occurs before you submit your application will not be reimbursable (except for specific trade show booth and international travel expenses).

Apply early to avoid lost opportunity.

The USDA’s Foreign Agricultural Service (FAS) may issue new regulations and revised interpretations or make other changes without notice. If this happens, Food Export–Midwest and Food Export–Northeast may be required to amend further or restrict these guidelines and, in some cases, amend program agreements accordingly.

TIP The Food Export Advisor Program can help you create an export marketing plan and identify your exporting goals to get the most out of the Branded Program.

Contact your Liaison for more information.

By applying early and obtaining approval sooner, your company can more effectively plan international promotions, maximize reimbursement opportunities, coordinate activities with global partners, and take full advantage of Food Export resources and support services throughout the program year.

2027 BRANDED PROGRAM EXPORTER MANUAL

2027 Program Calendar – Important Dates

2026

2027 Branded Program Year Opens for Pre-qualifications and Applications

AUGUST 1, 2026

Application deadline for January approvals

OCTOBER 31, 2026

Applications still accepted after this date, however funding is not guaranteed.

2027

Start of 2027 program year

JANUARY 1, 2027

End of the 2027 program year

DECEMBER 31, 2027

Deadline to submit contract change requests (amendments)

DECEMBER 31, 2027

2028

Deadline to submit reimbursement claims and corresponding documentation requests

MARCH 1, 2028

Evaluations due

MARCH 1, 2028

4

The Company Must Be Small or Medium in Size or a Cooperative Only companies classified as “Small” or “Medium” by the U.S. Small Business Administration (SBA) are eligible to participate in the Branded Program.

Agricultural producer cooperatives are also eligible and are exempt from SBA size restrictions.

The SBA uses the North American Industry Classification System (NAICS)

2027 BRANDED PROGRAM EXPORTER MANUAL

Is Your Company Eligible For The Branded Program?

to determine company size status. In most cases, eligibility is based on the total number of full-time employees. Employee totals must include all employees of the applicant company, parent company, subsidiaries, and any affiliated entities.

Companies Must Be Based in the United States and Headquartered in the Midwest or Northeast Regions Each participating company must be a registered business entity in the United States. Companies must also be headquartered in one or more eligible Midwest (Food Export–Midwest) or Northeast (Food Export–Northeast) states and be able to document a positive economic impact within the region. A complete list of eligible states can be found on Page 6.

A company’s headquarters is defined as the primary location of its management and business operations.

Participants Must Have Adequate Resources and Product Supply for Export Market Development Each eligible company must demonstrate sufficient management and financial resources to support export market development activities.

Companies must also be able to provide the product quantities necessary to ensure a continuous and reliable supply to the international markets for which funding is requested.

Participants Must Have Sufficient Gross Sales and Resources Each participant must have a minimum of US$100,000 in gross sales during the previous year and demonstrate sufficient management and financial resources to support export market development activities.

5

Midwest Region If You Are Outside the Midwest and Northeast Regions Companies not headquartered in the Midwest or Northeast regions may still be eligible to participate in a similar program through another State Regional Trade Group (SRTG). Food Export– Midwest and Food Export– Northeast are two of the four SRTGs operating within the United States.

Companies located in, or demonstrating economic impact within, the Southern region should contact the Southern United States Trade Association (SUSTA) at susta.org or 504.568.5986.

Companies located in, or demonstrating economic impact within, the Western region should contact the Western United States Agricultural Trade Association (WUSATA) at wusata.org or 360.693.3373.

Illinois Indiana Iowa Kansas Michigan Minnesota Missouri Nebraska North Dakota Ohio Oklahoma South Dakota Wisconsin

2027 BRANDED PROGRAM EXPORTER MANUAL

Is Your Company Eligible For The Branded Program? CONTINUED

Northeast Region Connecticut Delaware Maine Massachusetts New Hampshire New Jersey New York Pennsylvania Rhode Island Vermont

6

Products Must Be Value-Added Agricultural Products Eligible products include, but are not limited to: • Consumer food products • Food ingredients • Feed ingredients • Foodservice products • Pet food products • Seafood* • Hemp products* • Specific wood products • Other agricultural products

2027 BRANDED PROGRAM EXPORTER MANUAL

Are Your Products Eligible For The Branded Program?

* Hemp products and ingredients must comply with all applicable local, state, federal, and international laws and regulations to conduct eligible marketing activities and qualify for reimbursement. Products that explicitly promote or market CBD are not eligible for participation in the program. Please click here to review additional requirements.

Products Must Contain at Least 50% U.S. Agricultural Content

The U.S. agricultural content of food and agricultural products is determined by the percentage of the finished product, measured by weight, that is grown in the United States. Water, packaging, and minerals (including salt) are excluded from this calculation.

Please note that ingredients grown in foreign countries are not considered U.S. agricultural products, even if they are purchased from a U.S. company.

Packaging Must Include a Clearly Visible U.S. Origin Statement Brand names containing terms such as “U.S.” or “America” do not satisfy the U.S. origin statement requirement.

Packaging must clearly identify the product’s origin, such as “Product of the USA” or by identifying a U.S. state of origin (e.g., New Jersey, Minnesota, or Connecticut). If using a state name as the origin statement, the full state name must be used (for example, “Vermont,” not “V.T.”).

See Page 17 for examples of eligible U.S. origin statements.

This requirement does not apply to countries included on the “U.S. Origin Exemption List” found on Page 16.

While a U.S. origin statement is recommended for activities conducted within the United States, it is not required.

Pet food companies experiencing restrictions related to U.S. origin statements should contact the Branded Program team for assistance in identifying an acceptable solution.

You may still be eligible if your product does not fall into one of the categories but still meets the 50% agricultural content standard. Contact us to see if your product qualifies.

7

Products Cannot Be Covered By Another Commodity Group

Companies are eligible to participate in the Food Export Branded Program only if funding assistance for their product(s) is not available through another commodity organization or program. Products commonly covered by other commodity groups may include chocolate, confections, and meat products.

Companies with multiple product lines may still be eligible to participate if certain products are not covered by another commodity group. For example, a company producing both roasted almonds and snack chips may apply to Food Export–Midwest’s or Food Export–Northeast’s Branded Program for eligible products not otherwise covered.

2027 BRANDED PROGRAM EXPORTER MANUAL

Are Your Products Eligible For The Branded Program? CONTINUED

Other organizations who have Branded Programs are: • American Pistachio Growers/Cal-Pure Produce • Blue Diamond Growers (BDG) • California Prune Board (CPB) • Cranberry Marketing Committee (CMC) • National Confectioners Association (NCA) • Raisin Administrative Committee (RAC) • Southern United States Trade Association (SUSTA) • Sunkist Growers, Inc. • U.S. Livestock Genetics Export (USLGE) • U.S. Meat Export Federation (USMEF) • Welch’s Foods • Western United States Agricultural Trade Association (WUSATA)

Important Fraud Information All Branded Program participants, including their representatives and agents, are expected to comply with all applicable laws and regulations in the countries where they conduct business. Failure to comply with these laws may result in removal from the program.

Food Export–Midwest and Food Export–Northeast maintain a zero-tolerance policy regarding fraud.

If a participant knowingly commits fraud or engages in deceptive practices, Food Export is authorized to report the matter to the USDA Foreign Agricultural Service (FAS). Such actions may result in removal from the program and additional legal action.

For purposes of the Branded Program, fraud includes, but is not limited to: • Obtaining or attempting to obtain money or other benefits through deception or misrepresentation when not entitled to those benefits • Intentionally providing false or misleading information that results in financial loss • Altering, falsifying, or submitting fraudulent claim documentation Food Export will report all suspected fraud and allegations of fraudulent activity to the USDA Foreign Agricultural Service (FAS) for review and appropriate action.

8

Step 1

Submit the Pre-Qualification Form (Allow 3 Business Days for Approval)

All companies must submit a pre-qualification form, including companies that have previously participated in the Branded Program. This step allows Food Export to determine company eligibility before any program fees are incurred.

The pre-qualification form must be approved before the Branded Program application can be started.

Step 2

2027 BRANDED PROGRAM EXPORTER MANUAL

Branded Program Checklist: Step-by-Step Participation Guide

Complete and Submit the Branded Program Application

The Branded Program application includes the following sections: • Application Summary • Country Marketing Plan • U.S. trade shows eligible for reimbursement within the U.S. Country Marketing Plan • Electronic Certification Page • Non-refundable Application Fee Early Application Fee: US$300 Late Application Fee: US$350 Costs incurred prior to the date the application is submitted are not eligible for reimbursement. Exceptions may be considered for certain trade show booth and travel expenses.

Application approvals are based on the quality and completeness of the application, as well as overall program funding availability. Food Export– Midwest and Food Export–Northeast reserve the right to approve, deny, or limit funding allocations for any applicant.

The non-refundable application fee must be paid online at the time of application submission.

Applications cannot be processed until payment has been received.

First-Time Applicants: First-time applicants without prior export experience are limited to an initial maximum allocation of US$25,000. First-time applicants with export experience are limited to an initial maximum allocation of US$50,000.

Requests for additional funding may be considered, if available, once the initial allocation has been fully utilized.

Returning Applicants: Applicants with two or more years of Branded Program participation must include international marketing activities within their application to be considered for approval. Applications consisting solely of U.S. trade show activities will not be approved for experienced participants.

9

Step 3

Application Approval

Allow several weeks for application approval

Once your application has been approved, Food Export will send an email outlining required next steps and action items, including: • Invoice for the 6% administrative fee • IRS W-9 form • ACH payment request form • Conflict of interest form (if applicable)

2027 BRANDED PROGRAM EXPORTER MANUAL

Branded Program Checklist: Step-by-Step Participation Guide CONTINUED

A separate email will also be sent through Adobe Sign containing the Branded Program Agreement, which must be signed by the company President, CEO, or Owner.

Step 4

Submit Program Fees and Signed Agreements Within 30 days after receipt of the approval confirmation letter

All program participants are charged a non-refundable administrative fee equal to 6% of the approved funding allocation.

Within 30 days of approval, the company must submit all required items to Food Export, including: • Completed IRS W-9 form • Branded Program Agreement signed by the company’s CEO, President, or Owner • Payment of the administrative fee Applicants who fail to submit all required items within 30 days may be removed from the program, and the funding allocation may be released to the next eligible applicant.

Step 5

Modify Your Marketing Plan (If Needed) Deadline: December 31, 2027

Participants may request changes to their approved Country Marketing Plans online or by contacting Food Export.

Permitted changes may include: • Adding a new country • Requesting additional funding • Adding new products • Adding an importer

Reimbursement claims cannot be submitted until the program agreement has been signed, the administrative fee has been paid, and the completed IRS W-9 form has been received by Food Export.

Program agreements and any subsequent modifications must be signed by an authorized executivelevel representative.

10

Step 6

Submit Reimbursement Claims Deadline: Within 60 days of the activity. Final submission deadline: March 1, 2028.

Reimbursement claims must be submitted through your company portal under the Branded Program tab at foodexport.org.

All required claim documentation must be uploaded directly within the online claim submission system.

2027 BRANDED PROGRAM EXPORTER MANUAL

Branded Program Checklist: Step-by-Step Participation Guide CONTINUED

See Page 24 for additional details.

Step 7

Reimbursement Disbursement Food Export prefers to issue reimbursement payments via ACH direct deposit.

Participants are encouraged to complete the ACH Payment Request Form upon approval into the program to help ensure timely reimbursement processing.

Information on how to access and complete the form will be provided upon application approval.

Reimbursement payments may also be issued by check upon request.

Step 8

Submit the End-of-Year Program Evaluation Available December 1, 2027, deadline March 1, 2028

Program evaluations are vital to the continued success and improvement of the Branded Program and are required for all participating companies.

Evaluation forms are available online through the company portal.

All submitted information is treated as strictly business confidential and is reported only in aggregate with data from other program participants.

Step 9

Prepare to Apply for the 2028 Program Year Initial application submission deadline: October 31, 2027.

Companies are encouraged to submit their Branded Program application by October 31, 2027, to maximize the opportunity for funding consideration and approval.

Applications submitted by December 31, 2027, will receive the full programyear eligibility period of January 1 through December 31.

Reimbursement payments and future funding allocations will be withheld for companies that fail to complete the required evaluation forms.

Note: Food Export staff are available throughout the application process to answer questions and provide assistance. Please contact Food Export– Midwest at 312.334.9200 or Food Export–Northeast at 215.829.9111.

11

All companies will be crosschecked with the System for Award Management (SAM) database online to ensure participants can receive federal funding. We reserve the right to independently verify the accuracy of all information provided during the prequalification.

The pre-qualification is a selfcertifying form that we use to determine whether your company and products are eligible for the program. If, after our research, we are not satisfied with your company’s or your product’s eligibility, Food Export–Midwest and Food Export–Northeast reserve the right to deny your prequalification.

Food Export–Midwest and Food Export–Northeast may reject applications from past participants if they are deemed to have not complied with previous Branded Program Agreements, MAP, RAPP, or FAS regulations, or any other laws of the United States or Food Export policy or if there is an outstanding question regarding the validity of their claims, applications, or evaluations.

My Food Export Portal: Preparing for Pre-Qualification

Before logging into your account, you should have the following materials ready: • Total number of full-time employees, including the parent company and all its subsidiaries • Gross sales revenue • Dun & Bradstreet (D&B) number, if applicable • North American Industry Classification System (NAICS) code.

Determine your NAICS code here: https://www.census.gov/naics/ • Federal Tax ID number • Brief description of how your company plans to use Branded Program funds, including proposed marketing activities and target countries • Name and email address of the company CEO, President, or Owner

2027 BRANDED PROGRAM EXPORTER MANUAL

First Step to Applying: Pre-Qualification

Accessing the Pre-Qualification and Application Portal

The application process begins with the pre-qualification form, which can be accessed through foodexport.org.

Returning participants can log in and proceed directly to the Branded Program Portal. New users must first complete the New Visitor Registration process to create an account.

Once logged in, select “My Portal” and navigate to the “Branded Program” tab. Under the applicable program year, click “Submit a Pre-Qualification.”

Once the pre-qualification has been approved, you will receive an email confirmation with instructions for submitting your application. Approval will automatically activate access to the online application.

To begin the application, select “Submit Application,” which will appear directly beneath the approved pre-qualification for the applicable program year.

Please note that the application cannot be started until the prequalification has been approved.

The Branded Program tab within My Food Export Portal also allows participants to search and access prior-year records, including prequalifications, applications, reimbursement claims, evaluations, and previously submitted contract changes.

12

Before You Begin, Please Have the Following Information Available:

Sales Figures

Provide total company sales and gross export sales figures for four calendar years. This includes: • Actual sales for the two years prior to the application year • Projected sales for the current application year • Projected sales for the following year

TIP For international trade shows, participants must submit a marketing plan for the country in which the trade show is held.

Brand Name Products Include all products you plan to promote through the program.

For branded products promoted but not owned by the applicant company, provide the contact information for the brand owner.

Country Marketing Information

Refer to the list of eligible activities on Pages 18–23 to develop a marketing plan for each country.

Be prepared to provide details for each proposed activity, including:

2027 BRANDED PROGRAM EXPORTER MANUAL

Completing the Branded Program Application

• Activity names • Dates • Estimated costs • Requested matching funds by country

The Application Includes the Following Sections: • Application Summary

Includes basic company contact information, previous participation or use of funding through other organizations, and company sales information.

• Country Marketing Plan

Applicants must provide estimated costs for all proposed promotional activities.

Companies submitting applications that include only U.S.-based trade show activities may receive Branded Program funding for up to two years. After that period, companies must demonstrate international marketing activity to remain eligible for reimbursement of U.S. trade show expenses.

Failure to demonstrate international activity may impact future participation eligibility, which is reviewed annually by the Branded Program Manager.

If an importer or distributor has been identified for a country, the full contact information for that importer/distributor must be included in the application.

Please Note: Federal regulations prohibit Branded Program funding activities in the following countries and regions: • Crimea

Region of Ukraine • Cuba • Iran • North Korea • Syria Certain restrictions apply to activities in Sudan. Please contact Food Export for additional information.

The USDA is also currently suspending approval of activities supported by FAS market development funding in: • South Africa • Russia • Belarus Please contact the Food Export-Midwest or Food Export-Northeast Branded Program teams regarding activity eligibility in these countries.

13

• Trade Shows Held in the U.S.

Please Note: The Brand Owner Permission Form is used solely for Branded Program purposes and grants the applicant company authorization to seek Branded Program funding for the approved products in the countries listed on the form.

Expenses associated with select USDA approved trade shows in the United States (Pages 31-32) are eligible for reimbursement.

• Products

Products eligible for the Branded Program must contain a minimum of 50% U.S.-grown agricultural content, excluding added water and packaging.

See Page 7 for additional product eligibility requirements.

2027 BRANDED PROGRAM EXPORTER MANUAL

Completing the Branded Program Application CONTINUED

• Certification Page

The Certification Page is the final page of the Application Summary and must be digitally signed and submitted online before the application can be processed.

• Application Fee

A non-refundable application fee must be paid at the time of application submission. The fee is US$300 for applications submitted on or before December 31, 2026, and US$350 for applications submitted on or after January 1, 2027.

• Brand Owner Permissions Form

Companies promoting brands they do not own, including export trading companies and suppliers of private-label products, must submit a completed Brand Owner Permission Form.

Please contact Branded Program staff if you need a copy of this form.

All required Brand Owner Permission Forms must be completed and submitted before approval into the Branded Program.

• Conflict of Interest Form

When a participant administers the Branded Program on behalf of more than one applicant, a Conflict of Interest Form must be completed.

This form discloses the relationship between the applicant and the individual or organization managing the application and reimbursement claims on the applicant’s behalf. The form identifies any contractual arrangements, ownership interests, investments, or other business relationships that may create a conflict of interest.

The Conflict of Interest Form will be provided with the application approval email.

• Minimum/Maximum Fund Requests

The minimum reimbursement funding request allowed per application is US$2,500, which represents US$5,000 in eligible spending.

The maximum reimbursement funding request allowed is US$750,000, representing US$1,500,000 in eligible spending.

The maximum includes all funding received from any and all cooperators in addition to Food Export’s Branded Program.

14

Companies may need to modify their approved budget or funding allocation after signing the Program Agreement and paying the administrative fee. The examples below outline the most commonly requested changes to existing Program Agreements.

Participating companies are responsible for notifying Food Export-Midwest or Food Export–Northeast of any changes during the program year that could affect eligibility for the Branded Program. This includes changes in brand ownership or modifications to a product that reduce its U.S. agricultural content below the minimum requirements established by the Market Access Program (MAP).

Adding a New Country

A new country may be added to the application in one of two ways. Existing approved funds may be reallocated from another approved country to the new country without incurring an additional administrative fee.

Alternatively, companies may request additional funding when adding a new country. Approved additional funding requests will be subject to an administrative fee.

Moving Funds Between Existing Approved Countries

Funds may typically be reallocated between approved countries, depending on the funding source and program restrictions.

Please contact the Food Export team regarding this type of request, as a formal contract amendment may not be required.

Requesting Additional Funds

Reimbursement for expenses exceeding the original approved allocation may only be granted after Food Export approves an additional funding request.

Companies are strongly encouraged to monitor anticipated spending levels and submit additional funding requests prior to December 31 of the applicable program year.

• Approved additional funding requests are subject to a 6% administrative fee.

• Total funding allocations generally may not exceed US$750,000 per company during a single program year.

•C ompanies requesting additional funding should contact the Food Export–Midwest or Food Export–Northeast offices to confirm funding availability.

Adding a New Overseas Agent

Whenever a new overseas agent is appointed, a participant company must add it to the appropriate Country Marketing Plan, including that agent’s company name, address, and other contact information of that importer.

2027 BRANDED PROGRAM EXPORTER MANUAL

Amending Your Program Agreement

Adding One or More New Products to a Country Marketing Plan

nly products approved within the company’s O Branded Program Agreement are eligible for reimbursement.

Additional products that meet Branded Program requirements may be added to a Country Marketing Plan through an amendment during the program year.

CHANGING PLANS ONLINE • L og into My Food Export Portal at foodexport.org

and select the “Branded Program” tab.

• Select “Submit/Review Contract Changes” under the

applicable application.

• Update the existing Country Marketing Plan(s)

as needed or select “Add New Marketing Plan” to request a new market. Follow the prompts to complete and submit the requested changes.

• Please allow time for your request to be reviewed

and processed. Contact the Food Export team if you need assistance with the contract change submission process.

Please Note: All Program Agreement changes must be approved before beginning the associated activity.

Participants are encouraged to submit additional funding requests as early as possible, as Food Export-Midwest and Food Export-Northeast cannot guarantee the availability or approval of additional funding during the program year.

15

Reimbursements Are 50% of Invoiced Cost Food Export–Midwest and Food Export–Northeast pay 50 cents per dollar of eligible expenses (with the exception of giveaway items priced above US$4.00 each and certain travel expenses). Participating companies are paid on a reimbursement basis only.

Dates of Expenses Must Be Eligible

All program activities and related expenses must occur and be paid for between January 1, 2027, and December 31, 2027. Invoices dated in December must be paid by January 30th (allowing for 30 day payment terms) for the expense to qualify. However, no reimbursements will be made for expenses incurred before you submit your application (with the exception of certain trade show booth and travel expenses which must be paid in advance). This rule applies to Reimbursement Claims and Amendments. Your Approval Date is clearly stated in the Approval Letter and Program Agreements.

USA Origin Statement Must Be Present

All promotional activities and materials—including product labels, promotional materials, advertisements, booth signage, and related marketing materials—must clearly identify the agricultural commodity as being of U.S. origin.

Examples of acceptable U.S. origin statements include: • “Product of USA” • “Grown in the USA” • “Made in America” • Full U.S. state names (state abbreviations are not permitted)

A full U.S. state name may be used in place of “U.S.,” “USA,” or “America” within the origin statement.

If your proposed U.S. origin statement is not listed, please contact the Branded Program team to verify eligibility.

Brand names containing terms such as “USA” or “American” do not qualify as an acceptable U.S. origin statement.

2027 BRANDED PROGRAM EXPORTER MANUAL

Expense Eligibility

The print size of the origin statement must meet the U.S. standard minimum height requirement of 1/16 inch (0.42 cm), based on the lowercase letter “o.” For large-format promotional signage, the U.S. origin statement must be clearly visible from a standard viewing distance.

Food Export-Midwest and Food Export-Northeast cannot reimburse expenses for activities or materials that do not comply with the U.S. origin identification requirement.

Please Note: U.S. companies are exempt from the U.S. origin labeling requirement for activities conducted in the following countries: • Saudi Arabia • Egypt • Lebanon • Kuwait • Qatar • Algeria • Tunisia

• Yemen • Jordan • Bahrain • Oman • Morocco • Libya • United States

16

2027 BRANDED PROGRAM EXPORTER MANUAL

Examples of Acceptable U.S. Origin Statements

17

Marketing and Promotional Materials

The Branded Program reimburses marketing and promotional materials used within the United States only when they are directly associated with approved U.S.-based trade shows.

Advertisement

Advertising that promotes your participation in an eligible trade show, including your booth number and the name of the trade show, may qualify for reimbursement.

Expenses for Trade Shows Held in the United States

A list of approved trade shows held in the United States is available on Pages 31–32.

Examples of eligible expenses for approved U.S. trade shows include: • Exhibit fees • Booth equipment and furnishings rented at the show, including booth furnishings, utilities, electricity, and badge scanners • Booth setup and installation charges • Costs associated with the design and construction of temporary exhibit booths • Product showcase participation fees associated with approved trade shows Travel and lodging expenses are not eligible for U.S. trade shows.

Part-Time Contractors

Costs associated with part-time contractors assisting with product demonstrations at approved trade shows held in the United States are eligible for reimbursement.

The maximum reimbursement amount for parttime contractors is established annually by the U.S. government. For 2026, the maximum eligible expense was US$78.73 per hour or US$629.84 per day.

Reimbursement rates for 2027 will be determined by the U.S. government and announced at a later date.

2027 BRANDED PROGRAM EXPORTER MANUAL

Eligible Expenses: Domestic

Employee wages and compensation paid to overseas agents are not eligible expenses.

Freight Costs

Costs associated with shipping samples and trade show materials to and from approved trade shows held in the United States are eligible for reimbursement.

The actual cost of product samples is not eligible for reimbursement.

Seminars and Educational Training

Non-travel-related expenses associated with conducting seminars and educational training for international audiences are eligible for reimbursement.

In addition to the standard proof-of-activity documentation, participants must also provide a list of event attendees.

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The following section outlines promotional activities eligible for reimbursement through the Branded Program. Questions regarding specific expense eligibility should be directed to Food Export-Midwest or Food Export-Northeast.

All marketing materials must promote the approved brand name and display a visible U.S. origin statement to be eligible for reimbursement.

ELIGIBLE EXPENSES

2027 BRANDED PROGRAM EXPORTER MANUAL

Eligible Expenses: International vs. Domestic

All domestic expenses MUST be associated with or created for an approved U.S. Trade show.

A list of these shows can be found on Pages 31-32.

TYPE OF EXPENSE

DOMESTIC

INTERNATIONAL

Promotional marketing materials

Including giveaway items, point of sale materials, etc.

Advertising

Website costs Digital marketing, social media, and podcasts Television and radio advertising Foreign market compliant packaging/labeling Freight for samples Domestic trade show related expenses

International trade show related expenses Part-time contractors Travel expenses

See Travel guidelines for eligibility of international travel expenses

Pre-approved international trade missions Demonstrations/merchandising

Including in-store promotions and demonstrations

Seminars and educational training

Seminars held domestically must be for an international audience

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Marketing and Point-of-Sale Materials

Costs associated with the production and distribution of sell sheets, brochures, catalogs, shelftalkers, banners, posters, recipe cards, and similar promotional materials are eligible for reimbursement for approved international marketing activities.

Translation costs for these materials are also eligible.

Website Development

Costs associated with developing, maintaining, and updating websites that clearly target international audiences are eligible for reimbursement.

Videos

Materials containing product discounts or coupons are not eligible for reimbursement.

Costs associated with producing, translating, recording, and editing videos used to promote products to international audiences are eligible for reimbursement.

Advertising

Demonstrations/Merchandising

Costs associated with the production and placement of advertisements in magazines, newspapers, posters, billboards, direct mail, transit advertising, television, radio, and international websites are eligible for reimbursement.

Digital Marketing

Digital marketing activities, including advertising through platforms such as Facebook, Google, WeChat, and similar channels, as well as search engine optimization (SEO), are eligible for reimbursement.

Proof of activity must be provided in the form of screenshots clearly demonstrating that the marketing targeted an international audience.

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Eligible Expenses: International

Eligible activities include in-store and foodservice promotions, consumer and trade demonstrations, shipment of promotional samples, temporary promotional displays, and rental of temporary display space.

A temporary promotional retail display is a short-term setup used within a retail environment to showcase products for a limited period, often in support of seasonal promotions, new product launches, or special marketing campaigns.

Examples of temporary displays include: • End cap displays • Point-of-purchase (POP) displays • Floor displays • Dump bins • Shelf talkers • Digital displays Displays contracted for periods longer than six weeks are not considered temporary and are not eligible for reimbursement.

Digital Marketing promotion example

Products displayed on standard store shelving are not considered promotional displays.

Social Media

Eligible social media expenses include content creation, social media management, social media page development, influencer marketing, and the use of KOLs (Key Opinion Leaders) to promote products to clearly identified international audiences.

Because social media platforms and digital marketing strategies continually evolve, participants are encouraged to contact the Branded Program team with questions regarding the eligibility of additional platforms or online advertising activities.

In-Store Promotion/Product Demonstration example

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International Trade Show-Related Expenses Most international trade shows are eligible for reimbursement, including trade shows supported or sponsored by Food Export-Midwest or Food ExportNortheast.

Label modification sample

Foreign Market Compliant Packaging/Labeling

Costs associated with the design, production, and printing of foreign market-compliant labels used within the program year and any labor costs to attach or sticker (if outsourced) are eligible for reimbursement.

Participants must demonstrate: • Packaging must clearly have been produced to comply with laws of the importing country.

• The company intends to use the new package/ label(s) during the activity plan year.

• All reimbursable packaging and labeling must include an eligible U.S. origin statement unless the packaging and labeling are for countries listed on the U.S. Origin Exemption List on Page 16.

• Packaging or label is branded and foreign country specific. Bulk/non-branded packaging materials are not eligible.

Eligible expenses may include: • Exhibit fees • Freight charges to and from the trade show • Booth equipment and furnishings rented at the show, including utilities, electricity, and badge scanners • Booth setup and installation charges • Limited travel expenses (see Pages 27–30 for additional travel guidelines) • Design, creation, and construction costs associated with temporary booths for trade-only exhibitions and trade shows

2027 BRANDED PROGRAM EXPORTER MANUAL

Eligible Expenses: International CONTINUED

Booths must clearly display an eligible U.S. origin statement.

Please Note: Food Export recognizes that certain trade show-related expenses may need to be paid before the start of the Program Year. To remain eligible for reimbursement, companies should retain payment records for booth deposits, airline tickets, and hotel reservations, even if payment was made prior to the start of the Program Year or before the company’s documented application approval date.

Booth expenses sample

Food Export-Midwest and Food Export-Northeast reserve the right to contact vendors, foreign third parties, and financial institutions to verify transactions and payments.

If payments cannot be verified, or if participants do not cooperate with the verification process, Food Export– Midwest and Food Export–Northeast reserve the right to deny reimbursement.

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Part-Time Contractors

• Costs associated with demonstrators, interpreters,

and translators supporting eligible promotional activities, including in-store demonstrations, trade shows, and seminars, are eligible for reimbursement.

• The maximum reimbursement amount for parttime contractors is established annually by the U.S. government. For 2026, the maximum eligible expense is US$78.73 per hour or US$629.84 per day. Reimbursement rates for 2027 will be determined and announced by the U.S. government at a later date.

2027 BRANDED PROGRAM EXPORTER MANUAL

Eligible Expenses: International CONTINUED

Freight Costs

Shipping costs associated with sending samples to overseas agents, consumer and trade demonstrations, seminars, and eligible trade shows are eligible for reimbursement. Freight costs for shipping trade show materials are also eligible.

Travel Expenses

Please Note: The actual cost of product samples is not eligible for reimbursement.

International travel expenses, including airfare, hotel accommodations, meals, and incidentals, are eligible for reimbursement only when: • Travel is booked through an eligible airline • Travel is directly associated with participation in approved international trade shows or trade missions

Trade Missions

See Pages 27–30 for additional details regarding eligible international travel expenses.

Participants are encouraged to contact Food Export in advance to confirm eligibility requirements.

Please note that certain restrictions apply.

Trade mission participation fees are not eligible for reimbursement.

International Trade Seminars Related Expenses

Eligible seminars are those designed to educate industry representatives about U.S. brand-name products and agricultural commodities.

Eligible expenses may include site rental, interpreters, translation services, and duplication of seminar materials.

Participants may qualify for reimbursement of eligible travel expenses, including airfare, hotel accommodations, meals, and incidentals, when participating in trade missions pre-approved by the USDA Foreign Agricultural Service (FAS) and the State Regional Trade Groups (SRTGs).

Loyalty Point Promotions

Fees associated with loyalty point promotions may be eligible for reimbursement on a case-by-case basis.

Participants should contact Branded Program staff prior to the promotion to confirm eligibility.

A visible U.S. origin statement must be included on any shelf talkers or advertisements featuring the product.

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Many marketing-related expenses are considered standard “costs of doing business” or otherwise fall outside the eligibility regulations of the Branded Program and are therefore not eligible for reimbursement.

This list should not be considered all-inclusive. If you have questions regarding your company’s specific marketing plans or expense eligibility, please contact Food Export-Midwest or Food Export-Northeast before incurring the expense.

General Ineligible Expenses

• Activities and materials that do not include a visible

U.S. origin statement

• Any activity or product not explicitly included within

the participant company’s approved Program Agreement or approved amendment(s) • Travel expenses, catering, and attendance fees associated with international trade seminars • Travel and lodging expenses associated with trade shows held in the United States • In-store demonstrations and merchandising activities conducted within the United States • Expenses incurred prior to application submission or after December 31 of the applicable program year • Activities and functions conducted within the United States (excluding certain approved U.S. trade show expenses), U.S. possessions, or countries listed as ineligible on Page 16 • Vehicle rental and fuel expenses associated with transporting trade show materials or samples • Airline flight credits • Trade show badges

Business-Related Ineligible Expenses

• Salaries, living expenses, office costs, and allowances • Administrative expenses, including communication

costs such as phone, fax, internet, hotel, and cellphone charges related to travel • Expenses paid to vendors or foreign third parties when Food Export determines that a relationship exists between the participant company and the vendor or third party, including shared employees, owners, partners, or associates • Capital expenditures, including purchases of items with a usable life of one year or longer • Rental, lease, or purchase of warehouse space • Purchase, construction, or lease of space for permanent displays, including displays lasting longer than one activity plan year

• Repair, maintenance, and

storage of trade show displays and materials • Meals, reception refreshments, entertainment, and gifts • Business cards, seasonal greeting cards, and invitations • Membership fees and program fees • General company literature that does not include product-specific promotional information • Routine translation and interpretation services unrelated to eligible promotional materials • International travel costs not associated with participation in an approved international trade show or trade mission • Management consultant fees • Product research and development • Packaging and label design, production, or originidentification stickers not specifically required by the importing country (see Page 21 for details) • Shelf trays • Product samples • Company-branded shoes or sneakers used as uniform items

2027 BRANDED PROGRAM EXPORTER MANUAL

Ineligible Expenses

Marketing-Related Ineligible Expenses

• Slotting fees, shelf-space fees, licensing fees, product

registration fees, and similar sales-related expenses

• Coupons, redemptions, price discounts, or any

activity intended to reduce the selling price of an agricultural product, including the printing, distribution, or promotion of coupons • Advertisements or promotional materials featuring coupons or discounts that reduce the product price • Fees associated with participation in Food Export– Midwest and Food Export–Northeast programs and services, including Food Show PLUS!,™ Buyers Missions, Market Builder, and Focused Trade Missions • Sexual enhancement products or products of a sexual nature • Promotions or products deemed offensive • Betting or gambling-related promotions or activities • Promotional materials or activities containing political themes or messages Promotional materials and advertisements must not directly or indirectly disparage another company or product.

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To help protect against fraud and other improper activities, specific documentation is required for all reimbursement claims. If a reimbursement request is incomplete, Food Export will contact the participant to request the missing documentation. Failure to provide the required documentation within the specified time frame may result in denial of the reimbursement claim.

• Credit Memo – If payment to an overseas agent is

Additional documentation requirements apply to travel reimbursement requests; see Page 30 for details. Altering claim documentation, including manipulating or editing images, is strictly prohibited.

• Overseas Agent Expenses – Expenses incurred by

Required Materials

All reimbursement requests must include the following documentation:

1. Invoice

• A document issued by the vendor detailing the

charges and services provided.

2. Proof of Payment

• Reimbursement is based on documented

payment; therefore, acceptable proof of payment is required for all claims.

Accepted forms of proof of payment include: • Cash Receipt – Must be marked “Paid” and show a

zero balance. Cash payments are only acceptable for transactions under US$1,000.

• Check – A copy of the canceled check (front and

made in product, participants must provide:

• The invoice for the product • The corresponding credit memo • Proof of payment for any remaining invoice balance • A freight or airway bill confirming shipment of the product

2027 BRANDED PROGRAM EXPORTER MANUAL

Documentation Required For Reimbursement

overseas agents are eligible only when submitted through the U.S. participant company. Participants must provide:

• All vendor invoices incurred by the overseas agent • Corresponding proof of payment by the overseas agent • Documentation showing the U.S. participant reimbursed the overseas agent for at least 50% of the total invoiced amount Please Note: When submitting sensitive financial documents, participants are encouraged to redact account numbers (except for the last four digits) and any line items unrelated to the reimbursement claim.

All foreign-language documentation must be translated into English.

Payments must be made by December 31 of the program year.

back) or a copy of the check accompanied by a bank statement showing the transaction posted.

• Bank or Credit Card Statement – Statements

must show the posted transaction. Credit card signature slips are not acceptable. Proof of payment to the credit card company is not required.

• Wire Transfer – A wire transfer confirmation or

bank statement showing the posted transaction is required. A wire request alone is not acceptable.

Email payment confirmations provided by vendors are not considered acceptable proof of payment.

Participants are required to maintain Branded Program records and supporting documentation for five years following the end of the applicable Program Year.

These records are subject to audit by Food Export-Midwest, Food Export-Northeast, and the USDA Foreign Agricultural Service (FAS).

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3. Proof of Activity

roof-of-activity documentation requirements vary P depending on the type of promotional activity conducted. Documentation submitted should clearly demonstrate that the approved promotional activity took place.

• Marketing and Point-of-Sale Materials – Submit

clear photographs or samples of the marketing materials showing a visible U.S. origin statement.

Giveaway items such as key chains, pens, and shirts must also include a visible U.S. origin statement and the promoted brand name. Giveaway items are not required to be manufactured in the United States.

• International Trade Shows – Expenses related

• Part-time Contractors – When part-time

contractors are hired for trade shows, seminars, or in-store tasting and demonstrations, a photograph from these events must be provided as proof of activity that includes a valid U.S. origin statement.

In addition, the invoice must include the dates and hours worked as well as the hourly or daily rate.

• Freight Costs – A freight or airway bill must be

submitted and must clearly show the destination address of the shipment, as well as indication that promotional samples are being shipped. Freight bills will indicate shipment of sample materials (not applicable for shipments sent via tracked courier such as FedEx, UPS, or USPS).

to exhibiting at international trade shows require photographs of the booth displaying a valid U.S. origin statement. If reimbursement is requested for booth graphics, banners, signage, photographs, or similar display materials, submit photographs clearly showing the U.S. origin statement on each item.

Reimbursement requests for product showcases must include separate photographs of the showcase with a visible U.S. origin statement.

• Foreign Market-Compliant Packaging/Labeling Photographs of the foreign market-compliant packaging and labels are required. The submitted materials must clearly display the design elements required by the importing country.

• Demonstrations and Merchandising – For

A visible U.S. origin statement must appear on the packaging and labels.

in-store demonstrations, foodservice promotions, and temporary displays, participants must provide: • A list of store locations and activity dates • Representative photographs of the promotion or display with a visible U.S. origin statement • If photography is prohibited by the store or venue, Food Export will accept demonstration reports that include: • Dates • Store locations • Activity summaries • Customer feedback and/or sales results

• International Trade Seminars – We require event

photos, seminar literature printed for distribution that includes a valid U.S. origin statement, event date, location, attendee list, and activity summary.

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Documentation Required For Reimbursement CONTINUED

Food Export may also request additional documentation, such as a freight bill, to verify that the newly packaged product was shipped to the intended foreign market.

If the payment is made in a foreign currency, we will determine the U.S. Dollar equivalent by checking the exchange rate on the date of payment according to historical rate provided by oanda.com. If your proof of payment includes an applied exchange rate (e.g. a credit card statement or wire transfer), we will use the effective rate provided by the third party financial institution.

All trade show-related expenses require booth photos as proof of activity. Photos will provide detail of products on display in addition to U.S. origin statement.

Product showcases at trade shows require photos of the showcase specifically. If it is an international trade show, a clear origin statement is also required.

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Advertising • Print Ads – Submit a clear photograph or copy of the publication cover and the page containing the advertisement. A circulation statement from the publisher listing subscriber numbers by country is also required to demonstrate significant circulation within the targeted foreign market. A visible U.S. origin statement must appear in the advertisement.

• Billboards – Submit clear photographs of the billboard(s)

displaying a visible U.S. origin statement, along with a list of billboard locations and campaign dates.

• Radio and TV Ads – Submit a video or audio

recording of the advertisement that includes a valid U.S. origin statement. If reimbursement is requested for ad placement or broadcasting in addition to production costs, participants must also provide: • A broadcast schedule issued by the TV or radio station showing dates, times, and station information; or • Written confirmation from the vendor verifying the broadcast dates, times, and advertisement length

If international audience targeting is not immediately apparent, additional documentation such as audience analytics or page-view data may be required.

Website Development Screenshots of the website and a valid website link are required.

The website must clearly demonstrate that it targets an international audience or foreign market. When reviewing website eligibility, Food Export may consider factors including: • Foreign-language content (if applicable) • Separate portals or pages for foreign buyers • Lists of international distributors or locations where products can be purchased • Pricing displayed in foreign currency • Country-specific URL extensions (such as “.co.uk” or “.ca”) • Website visitor analytics demonstrating international traffic

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Documentation Required For Reimbursement CONTINUED

• Digital Marketing – Submit dated screenshots of

the marketing activity clearly showing the U.S. origin statement. A valid live URL is also required if the content remains accessible.

For Search Engine Optimization (SEO) activities, participants must provide analytics or screenshots demonstrating that the marketing targeted an international audience.

• Social Media – Submit screenshots and a URL for each social media post or advertisement. A valid U.S. origin statement must appear either: • Within the post itself • On the product packaging shown in the image • In a hashtag or comment • On the primary account page or profile information For influencer videos, participants must provide the video URL and screenshots demonstrating the following: • The promoted brand • Targeting of an international audience • A visible U.S. origin statement • The influencer's account name or platform (if not visible in the URL)

Example of international website

Proof of U.S. Origin Requirement Eligible promotional activities must clearly identify the product as being of U.S. origin. A visible U.S. origin statement is required on all eligible promotional materials and activities.

Examples of acceptable U.S. origin statements are listed on Page 16. Certain markets are exempt from this requirement; see Page 16 for the list of exempt countries.

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International travel reimbursement requirements can be complex. Please contact Branded Program staff with any questions regarding your travel plans or reimbursement eligibility.

A pre-travel notification must be issued prior to the start of any approved international trade show or trade mission for travel expenses to be eligible for reimbursement.

To generate the pre-travel notification, the activity must be included in your Branded Program Application or approved Contract Change Request.

Notifications are typically generated automatically upon activity approval.

Participants are responsible for confirming that the pretravel notification was issued prior to travel.

If a notification is not generated automatically, please contact your Branded Program team for assistance.

The Branded Program provides reimbursement for certain travel expenses associated with approved international trade shows and approved trade missions.

All Branded Program participants are subject to U.S. federal travel regulations governing international travel.

• Exhibiting at an International Trade Show or USA Pavilion

To qualify for travel reimbursement, Branded Program participants must exhibit within the USDA-sponsored USA Pavilion when one is available. If no USA Pavilion exists, participants may arrange booth space independently.

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Eligible International Travel Expenses

• Advance Approval of Country Marketing Plan

Participants must have an approved Country Marketing Plan for the country in which the international trade show is physically held prior to exhibiting at the event.

• Attending an Approved Trade Mission

Travel expenses associated with approved trade missions may be eligible for reimbursement. Participants seeking reimbursement for trade mission travel should contact Food Export in advance to confirm eligibility requirements.

• Eligible Air Carrier and Economy Class Requirement

• Flights on U.S. air carriers are eligible for reimbursement.

• Flights on European Union (EU) carriers are eligible when traveling to, from, or within the EU. • Flights on Japanese, Australian, and Swiss carriers are eligible when traveling to or from those markets if no applicable City Pair fare exists.

• British Airways is not an eligible carrier as of January 2021.

• See Page 29 for additional guidance regarding eligible air carriers and travel reimbursement requirements.

• Eligible Travel Dates Eligible hotel and per diem reimbursement dates generally include arrival up to two days prior to the start of the approved trade show or trade mission and departure up to one day after the event concludes.

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• Travel Extensions Upgraded seating options, including “Economy Plus” and “Economy Comfort,” are not eligible for reimbursement.

Personal travel, side trips, and unrelated business meetings are not eligible for reimbursement.

When booking airfare, participants must obtain an itinerary showing the flight cost without additional personal travel segments.

If you extend your travel beyond the eligible trade show or trade mission dates, save a quote for the same itinerary using only the eligible travel dates.

Submit this quote along with your actual flight documentation.

Reimbursement will be based on the lesser of: • The actual airfare paid; or • The quoted airfare for the eligible travel dates only

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Eligible International Travel Expenses CONTINUED

Personal travel, side trips, and unrelated business meetings are not eligible for reimbursement.

When booking airfare, participants should obtain an itinerary clearly showing the flight cost without additional personal travel segments.

• Seat or Fare Class Upgrades

If you purchase upgraded seating or a higher fare class, save a quote for the same itinerary in standard economy class using the eligible travel dates.

Submit this quote along with your actual flight documentation.

Reimbursement will be based on the lesser of: • The actual airfare paid; or • The quoted economy-class airfare

• Traveling from or Returning to a Different City?

If your trip does not begin and end at the same origin and destination, contact Food Export to determine whether any portion of the airfare may still qualify for reimbursement.

• Travel Document Fees and Inoculations

Required visa fees, passport expenses, and mandatory inoculations are eligible for reimbursement.

• Travel Reimbursement Is Limited to Two Company Representatives

Travel reimbursement is limited to no more than two company representatives per approved event.

A company representative may be: • A full-time employee; or • An agent contracted by the participant company Additional documentation for non-employees may be required, including copies of contracts or service agreements.

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• Per Diem Expenses for Hotel, Meals, and Incidentals

Federal per diem rates for hotel and Meals and Incidental Expenses (M&IE) are established based on the applicable city and country location.

Federal per diem rates are updated regularly and are available at: https://aoprals.state.gov/web920/per_diem.asp • Hotel Expenses

Eligible hotel expenses are reimbursed at 50% of the actual hotel cost, up to the maximum federal lodging per diem rate.

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Eligible International Travel Expenses CONTINUED

Eligible hotel dates must correspond with approved trade show or trade mission travel dates.

Reimbursement is based on the federal per diem rate for the city where the traveler lodges, not the location of the trade show or trade mission.

• Eligible Travel Dates

Eligible hotel and per diem reimbursement dates generally include: • Up to two days prior to the approved trade show or trade mission • One day following the conclusion of the event

• Meals and Incidental Expenses (M&IE)

Meals and incidental expenses are reimbursed using the applicable federal M&IE per diem rate. Receipts are not required for M&IE reimbursement.

On the first and last eligible travel days, reimbursement is based on 75% of the applicable M&IE per diem rate. Full per diem reimbursement applies on all other eligible travel days.

M&IE reimbursement is based on the federal per diem rate for the city where the traveler lodges, not the location of the trade show or trade mission.

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START HERE Are you traveling between the U.S. and a European Union* (EU) country?

YES

You may fly on a U.S. or EU airline.

NO Are you traveling between: A.) U.S. and Australia?

B.) U.S. and Japan C.) U.S. and Switzerland

YES

Has GSA published a City Pair contract airfare rate for your travel route?**

YES

NO

NO

2027 BRANDED PROGRAM EXPORTER MANUAL

Eligible Flight Decision Matrix

You may fly on a U.S. or A.) Australian airline B.) Japanese airline C.) Swiss airline You may also fly on an EU airline as long as the EU flight originates, stops, or terminates in the EU.

You may fly on a U.S. or an EU airline as long as the EU flight originates, stops, or terminates in the EU.

Fly on a U.S. carrier, an EU carrier if connecting through the European Union, or contact your Branded Program team to determine whether your itinerary qualifies for a flight carrier exemption.

* Iceland and Norway are considered part of the EU for the purposes of the EU Open Skies Agreement.

Croatia, however, is excluded from the Agreement. **To determine if your route has an established GSA City Pair contract airfare, search your route here: https://www.gsa.gov/travel/plan-a-trip/transportation-airfare-rates-pov-rates-etc/airfare-rates-city-pair-program

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Travel reimbursement claims require all documentation listed in this section.

Participants are encouraged to retain boarding passes in case additional documentation is requested.

Any documentation submitted in a foreign language must include an English translation of the relevant details, including descriptions of the services provided or charges incurred.

Trip Report and List of Contacts Made Following participation in a trade show, participants must complete a trip report describing the event experience and provide a list of contacts made during the event.

This may be completed online while submitting the travel reimbursement worksheet, or participants may request the form from Food Export-Midwest or Food Export-Northeast.

Airline Itinerary/Invoice Participants must submit a detailed airline itinerary and invoice issued by either the airline or a travel agent.

The documentation must include: • Ticket number • Origin and destination cities • Travel dates • Fare class for each flight segment • Total ticket cost

Reservation confirmations from third-party booking websites are not sufficient documentation for reimbursement.

Participants are encouraged to retain boarding passes in case additional documentation is requested.

Participants must obtain an itemized hotel folio or receipt directly from the hotel at checkout confirming the stay details match the reservation information.

I temized Hotel Bill Participants must submit an itemized hotel bill showing: • Check-in and check-out dates • Nightly room rate • Guest name

Airbnb and similar short-term rental accommodations are not eligible for reimbursement.

Only hotel accommodations qualify under the Branded Program.

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Required Documentation for Travel Reimbursements

For flights booked through online travel websites, both the website booking confirmation and the airline-issued e-ticket itinerary and receipt are required.

If the reservation was booked through a travel agency, online booking site, or similar provider, participants must still obtain documentation from the hotel directly verifying the stay details after the stay has concluded.

Food Export reimburses hotel stays only. Other property rentals are not eligible for reimbursement.

Proof of Payment Participants must provide acceptable proof of payment for hotel and airfare expenses.

Any approved proof-of-payment method previously outlined in this manual is acceptable (see Page 24 for additional details).

Proof of Activity For trade shows, participants must provide booth photographs as proof of activity (see Page 25).

For trade missions, participants must submit the trade mission itinerary and meeting schedule.

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U.S. Trade Shows Eligible for Reimbursement The following trade shows have been approved by the USDA Foreign Agricultural Service (FAS) as eligible U.S. trade shows under the Branded Program. Additional trade shows cannot be added to this list.

Travel and per diem expenses associated with U.S. trade shows are not eligible for reimbursement.

Trade show dates and details are subject to change. Participants should consult the official trade show websites for current event information.

TRADE SHOW

DATE

LOCATION

Specialty Food Association's Winter Fancy Faire specialtyfood.com/fancy-food-shows/winter-fancyfaire

Jan 17-19, 2027

San Francisco, CA

VMX: Veterinary Meeting & Expo navc.com/vmx-event

Jan 16-20, 2027

Orlando, FL

International Production and Processing Expo ippexpo.org

Jan 26-28, 2027

Atlanta, GA

The International Surface Event (TISE) intlsurfaceevent.com/en/home.html

Feb 2-4, 2027

Las Vegas, NV

Natural Products Expo West expowest.com/en/home.html

March 2-5, 2027

Anaheim, CA

The Inspired Home Show theinspiredhomeshow.com

March 9-11, 2027

Chicago, IL

Seafood Expo North America seafoodexpo.com/north-america

March 7-9, 2027

Boston, MA

Nightclub and Bar Trade Show barandrestaurantexpo.com

March 22-24, 2027

Las Vegas, NV

International Mass Timber Conference masstimberconference.com

March 16-19, 2027

Portland, OR

Global Pet Expo globalpetexpo.org

March 17-19, 2027

Orlando, FL

TBD

Miami, FL

World of Coffee coffeeexpo.org

April 9-11, 2027

San Diego, CA

SNAXPO snaxpo.com

April 4-6, 2027

Charlotte, NC

BrewExpo America craftbrewersconference.com

April 5-7, 2027

San Antonio, TX

Pet Food Forum petfoodforumevents.com

April 26-28, 2027

Kansas City, MO

May 22-25, 2027

Chicago, IL

IAADFS Summit of the Americas 2026 iaadfs.org/page/summitmain

Taste of the States – Chicago (USA Pavilion) at the National Restaurant Association Show nationalrestaurantshow.com

U.S. Trade Shows Eligible for Reimbursement CONTINUED TRADE SHOW

DATE

LOCATION

Vinexpo Americas vinexpo-americas.com

TBD

Miami, FL

NCA Sweets & Snacks Expo sweetsandsnacks.com

May 18-20, 2027

Indianapolis, IN

Dairy-Deli-Bakery Show iddba.org/iddba-show

June 6-8, 2027

Atlanta, GA

International Floriculture Expo floriexpo.com

June 10-11, 2027

Ft. Lauderdale, FL

Specialty Food Association’s Summer Fancy Food Show specialtyfood.com/fancy-food-shows/summer

July 25-27, 2027

New York, NY

IFT First Expo iftevent.org

TBD

Chicago, IL

The Foodservice Conference (International Fresh Produce Association) freshproduce.com/events/the-foodservice-conference

TBD

Monterey, CA

Taste of the States – Miami (USA Pavilion) at the Americas Food and Beverage Show americasfoodandbeverage.com

TBD

Miami, FL

Superzoo superzoo.org

TBD

Las Vegas, NV

Soy Connext ussec.org/events

TBD

TBD

Newtopia Now newtopianow.com

TBD

TBD

IFSA Global Expo (International Flight Services Association) TBD Dallas, TX ifsa.aero/events International Baking Industry Expo (IBIE) bakingexpo.com

TBD

Las Vegas, NV

World Dairy Expo worlddairyexpo.com

TBD

Madison, WI

U.S. Grains Council Export Exchange grains.org/exportexchange

TBD

TBD

Oct. 5-8, 2027

Atlanta, GA

TBD

Las Vegas, NV

Global Produce and Floral Show TBD freshproduce.com/events/the-global-produce-and-floral-show/future-dates

Orlando, FL

Private Label Manufacturers Association Show plma.com/events

Chicago, IL

National Association of Convenience Stores (NACS) Show convenience.org/events/CalendarofEvents SupplySide West supplysideglobal.com

TBD

Illinois Department of Agriculture Jackie Sambursky 217.558.0788 jackie.sambursky@illinois.gov

Nebraska Department of Agriculture Jessica Shelburn

Indiana State Department of Agriculture Drew Sherman 317.690.4068 asherman@isda.in.gov

North Dakota Trade Office Lindsey Warner 701.929.6712 lindsey@ndto.com

Iowa Economic Development Authority Brad Frisvold 515.348.6241 brad.frisvold@iowaeda.com

Ohio Department of Agriculture Tim Sword 614.592.4522 tim.sword@agri.ohio.gov

Kansas Department of Agriculture Suzanne Ryan-Numrich 785.564.6704 suzanne.numrich@ks.gov

Oklahoma Department of Agriculture, Food and Forestry Jamie Cummings 405.808.2215 Jamie.Cummings@ag.ok.gov

Michigan Department of Agriculture & Rural Development Jamie Zmitko-Somers 517.284.5738 ZmitkoJ@michigan.gov Minnesota Department of Agriculture Lisa Stout 651.201.6227 lisa.stout@state.mn.us Missouri Department of Agriculture Jennifer Kliethermes 573.751.5611 jennifer.kliethermes@mda.mo.gov

402.471.2341 jessica.shelburn@nebraska.gov

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State Department of Agriculture Contacts – Food Export-Midwest States

South Dakota Department of Agriculture Timothy Schoonhoven 605.773.5425 timothy.schoonhoven@state.sd.us Wisconsin Department of Agriculture, Trade and Consumer Protection Shirley Acedo 608.419.4643 Shirley.Acedo@wisconsin.gov

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Connecticut Department of Agriculture Erin Windham 860.519.6083 Erin.Windham@ct.gov

New Jersey Department of Agriculture Deelip Mhaske

Delaware Department of Agriculture Kathy Jackson 302.698.4625 kathy.jackson@delaware.gov

New York State Department of Agriculture and Markets Anik Gibeau 518.486.1521 anik.gibeau@agriculture.ny.gov

Maine Department of Agriculture, Conservation and Forestry Claire Hawkins 207.287.3200 claire.hawkins@maine.gov

609.913.6628 Deelip.Mhaske@ag.nj.gov

2027 BRANDED PROGRAM EXPORTER MANUAL

State Department of Agriculture Contacts – Food Export-Northeast States

Pennsylvania Department of Agriculture Kristina L. Watson 717.712.4545 kriwatson@pa.gov

Massachusetts Department of Agricultural Resources Bonita Oehlke 617.910.7960 bonita.oehlke@mass.gov

Rhode Island John H. Chafee Center for International Business at Bryant University Jason Kelly 401.232.6407 jkelly29@bryant.edu

New Hampshire Department of Agriculture, Markets and Food Josh Marshall 603.271.3688 joshua.k.marshall@agr.nh.gov

Vermont Agency of Agriculture, Food and Markets Trevor Lowell 802.585.9186 trevor.lowell@vermont.gov

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America First Trade Promotion Program (AFTPP) The America First Trade Promotion Program (AFTPP) is a U.S. Department of Agriculture (USDA) initiative administered by the Foreign Agricultural Service (FAS) to help U.S. agricultural exporters expand and diversify export markets for U.S. agricultural commodities.

Approval Date(s) The official approval date of a Program Application or Contract Change Request, as stated in the approval letter, Program Agreement, or approved amendment documentation.

Expenses incurred before the applicable approval date are not eligible for reimbursement. Requests to add countries or activities must be approved before related activities take place.

Approved Activity A marketing or promotional activity that has been approved within the participant’s Program Agreement or approved Contract Change Request and is eligible for reimbursement under the Branded Program.

Branded Funds Reimbursement funds provided through the Branded Program for approved eligible expenses.

Example: If a participant submits a US$100 eligible expense claim, the US$50 reimbursement received is considered Branded Program funding.

Branded Program A cost-share export promotion program administered by Food Export–Midwest and Food Export–Northeast using funding provided through the USDA Foreign Agricultural Service (FAS).

Business Confidentiality Certain information submitted through the Branded Program may be subject to disclosure under the Freedom of Information Act (FOIA).

Information may be withheld from disclosure only as permitted under applicable FOIA exemptions and USDA regulations. If a FOIA request is received, participants may be notified and given the opportunity to submit written objections regarding confidential business information.of the information requested.

Brand Owner Permissions Form The U.S. applicant must either own the brand name of the products being promoted or obtain a signed Brand Owner Permissions Form from the brand owner.

This form certifies that the brand owner grants the applicant exclusive permission to request Branded Program funding to promote the specified products within the approved foreign markets.

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Glossary

A completed Brand Owner Permissions Form is required for all products where the applicant does not own the brand name.

Common Carrier A commercial transportation company that ships goods or freight for the public, such as UPS, FedEx, DHL, USPS, or similar freight and delivery services.

Contract Changes (Amendments) Participants may request changes to their approved program activities throughout the program year.

Certain changes — such as adding funds, countries, or brands — require a formal amendment to the existing Program Agreement.

When an amendment is required, Food Export will issue an updated agreement outlining the approved changes. Like the original Program Agreement, the amendment must be signed by an executive-level company representative (President, CEO, Owner, etc.).

Country Marketing Plan The section of the Branded Program application outlining the approved export promotional activities, products, and budgets for a specific international market.

Demonstration Report Documentation completed during an in-store demonstration, tasting, or promotional event that summarizes activity details such as location, date, products promoted, and customer interaction.

Eligible Expense An approved expense that meets all Branded Program reimbursement requirements and complies with program regulations and documentation standards.

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Freight Bill A shipping document or invoice issued by a freight carrier that provides shipment details, destination information, and transportation charges.

Overseas Agent Funds The portion of an eligible promotional expense paid by the overseas agent that is not reimbursed by the U.S. participant company.

Giveaway Item A promotional item distributed free of charge to support product marketing or brand awareness, such as pens, keychains, tote bags, or similar materials.

Example: If a distributor in Canada pays the full cost of an advertisement, the U.S. participant company must reimburse the distributor for at least 50% of the expense. Any remaining unreimbursed portion paid by the distributor is considered overseas agent funds.

Incurred Expense An expense is considered incurred on the date payment is made by check, wire transfer, credit card, or other approved payment method — not the date the goods or services are provided by the vendor.

Exception: Trade show booth expenses are considered incurred on the date the trade show takes place, regardless of when payment was made.

M&IE (Meals and Incidental Expenses) Federal per diem allowances covering meal costs and incidental travel expenses incurred during approved international travel activities.

Market Access Program (MAP) The Market Access Program (MAP) is a federally funded program administered by the USDA Foreign Agricultural Service (FAS) that helps support the promotion of U.S. agricultural products in international markets.

Through MAP funding, nonprofit trade associations and state regional trade groups, including Food Export-Midwest and Food Export-Northeast, provide export promotion assistance to eligible U.S. companies.

Overseas Agent An overseas agent may include a distributor, broker, importer, sales representative, or other business representative located in an international market where Branded Program activities are conducted.

Overseas agents typically conduct approved Branded Program activities on behalf of the U.S. participant company.

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Glossary CONTINUED

Participant Funds The portion of an eligible expense paid by the participant company that is not reimbursed through the Branded Program.

Example: If a company submits a US$100 eligible expense for reimbursement, the Branded Program reimburses US$50 and the remaining US$50 paid by the company is considered participant funds.

Per Diem The maximum daily reimbursement allowance established by the U.S. federal government for lodging, meals, and incidental expenses during approved travel.

Point-of-Sale Materials Promotional materials used at retail or foodservice locations to advertise or highlight products, including shelf talkers, posters, banners, displays, and signage.

Pre-Travel Notification A required notification generated through the Branded Program Portal confirming approval of travel associated with an eligible international trade show or trade mission.

Product Showcase A designated display area or presentation used to feature and promote products during a trade show, seminar, tasting, or promotional activity.

Proof of Activity Documentation demonstrating that an approved promotional activity occurred, such as photographs, screenshots, demonstration reports, advertisements, or event materials.

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Proof of Payment Documentation verifying that an expense was paid, such as a canceled check, bank statement, wire transfer confirmation, credit card statement, or paid invoice.

Temporary Display A short-term promotional display used to market products for a limited period of time, such as endcap displays, floor displays, or promotional signage.

Reimbursement Claim A request submitted by a participant company for reimbursement of approved eligible expenses incurred through the Branded Program.

Trade Mission An organized international business development activity involving meetings, market visits, or promotional opportunities with potential buyers, distributors, or industry representatives.

Small Company A company that meets the U.S. Small Business Administration (SBA) definition of a small business based on its North American Industry Classification System (NAICS) code.

Size standards are established under 13 CFR Part 121 and are generally based on either the company’s number of employees or annual sales revenue, depending on the industry classification.

State Regional Trade Groups (SRTGs) Food Export-Midwest and Food Export-Northeast are two of the four State Regional Trade Groups (SRTGs) that provide export promotion assistance to U.S. companies.

The other two SRTGs are the Southern United States Trade Association (SUSTA) and the Western United States Agricultural Trade Association (WUSATA), which provide similar services to companies located in or sourcing products from the Southern and Western United States, respectively.

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Glossary CONTINUED

USA Pavilion A USDA-sponsored exhibition area at an international trade show designated for U.S. companies promoting U.S. agricultural products.

USDA Foreign Agricultural Service (FAS) The USDA Foreign Agricultural Service (FAS) is the federal agency that provides Market Access Program (MAP) funding to Food Export–Midwest and Food Export–Northeast to administer the Branded Program.

U.S. Origin Statement A statement identifying a product as being of U.S. origin, such as “Product of USA,” “Made in America,” or similar approved wording required for eligible promotional materials and activities.

See Page 6 for SUSTA and WUSATA contact information.

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Q How long should I retain my claim documentation?

A All claim documentation must be retained for at least five years following the end of the applicable program year.

These records are subject to audit by Food Export-Midwest, Food ExportNortheast, and the USDA Foreign Agricultural Service (FAS).

Q How long does it take to receive reimbursement?

A Reimbursement requests are processed in the order received. If no additional

2027 BRANDED PROGRAM EXPORTER MANUAL

Frequently Asked Questions

information or documentation is required, Food Export strives to reimburse approved expenses within 30 business days.

Processing timelines include the time required to request and receive funding from the USDA Foreign Agricultural Service (FAS).

If additional documentation is needed, participants will be notified and provided a deadline for submission. Claims may be denied if the requested information is not submitted by the specified deadline.

Reimbursement requests can be processed more quickly when participants: • Upload all required documentation completely and clearly through the online portal • Provide English translations for all foreign-language documents • Submit reimbursement claims throughout the year rather than waiting until year-end • Submit claims within 60 days of the expense date

Q Do I have to wait until March 1 to submit claims?

A No. March 1 is the final deadline for claim submission.

Participants are encouraged to submit reimbursement claims as soon as the activity is completed and all required documentation is available.

Please note that Food Export is under no obligation to reimburse claims submitted more than 60 days after completion of the approved activity.

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Q Why wasn’t my full reimbursement approved?

A The reason for a denied or partially denied reimbursement request can always be found in your Branded Program Portal.

Common reasons for reimbursement reductions or denials include: • Missing U.S. origin statement in the proof-of-activity documentation • Missing or insufficient supporting documentation • No response to follow-up requests for clarification regarding unclear expenses • Expenses associated with ineligible activities • Expenses incurred in an ineligible or non-approved country • Transactions not supported by acceptable proof of payment, such as a canceled check, wire transfer, bank statement, or credit card statement • Invoices paid through off-invoicing arrangements (not eligible for reimbursement) • Expenses paid prior to the company’s documented program approval date

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Frequently Asked Questions CONTINUED

Q Why do I have to submit an evaluation?

A Submission of the evaluation is a required component of participation in the Branded Program and helps support the continuation of the program.

The evaluation compares actual results against stated program goals and allows participants to provide feedback regarding the impact of the Branded Program.

All evaluation information is kept strictly confidential and is used to measure the effectiveness of the Branded Program in increasing U.S. exports.

Evaluation forms are available online through the Branded Program Portal.

Reimbursements and future funding allocations may be withheld until completed evaluations are submitted.

Q Can my overseas agent be reimbursed for expenses?

A Yes, but reimbursement cannot be paid directly to the overseas agent.

The overseas agent must first be reimbursed by the U.S. participant company through an approved payment method, such as check, wire transfer, bank transfer, credit card, or credit memo, for at least 50% of the total invoiced amount.

After reimbursing the overseas agent, the U.S. participant company may submit the eligible expenses for Branded Program reimbursement.

All overseas agent expenses are subject to the same eligibility and documentation requirements as expenses incurred directly by the U.S. participant company.

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Q Can I exhibit in my overseas agent’s booth?

A Yes. Participants may exhibit within their distributor’s or overseas agent’s booth.

However, if a USDA-sponsored USA Pavilion is available at the trade show, participants must request a written exemption in advance of the event.

Q Will my overseas agent’s travel costs be reimbursed?

A Yes. Overseas agents may qualify as eligible travelers under the Branded Program.

However, total travel reimbursement is limited to no more than two travelers per approved event.

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Frequently Asked Questions CONTINUED

Q Our company decided to change its logo. Will the program reimburse us for new labels or packaging?

A No. Only foreign market-compliant packaging and labeling are eligible for reimbursement.

Packaging and labeling intended for use solely within the United States are not eligible for reimbursement.

Q If we hire a taxi or rental car to transport product samples or booth materials from our hotel to the trade show venue, is this expense eligible for reimbursement?

A No. Transportation expenses related to trade shows held in the United States are not eligible for reimbursement.

When product samples or booth materials are transported along with the traveler, the expense is considered part of personal transportation rather than freight shipment.

For international trade shows, local transportation expenses are considered covered under the Meals and Incidental Expenses (M&IE) allowance.

However, freight expenses for shipping samples or booth materials separately through a common carrier (such as UPS, USPS, FedEx, or similar shipping services) may be eligible for reimbursement for both domestic and international trade shows.

Q Are product samples, costs of labels, or packaging for samples eligible for reimbursement?

A The cost of product samples is not eligible. The cost of foreign country compliant

packaging, even for product samples, can qualify if it is evident the packaging was made to meet the foreign country's import requirements.

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Q Our importer conducted in-store tastings but did not provide

photographs as proof of activity. What alternative documentation can we provide?

A Many demonstration companies require their representatives to complete demonstration reports for each tasting event.

Food Export will accept copies of these demonstration reports, along with detailed information regarding the tasting locations, dates, and times, as proof of activity.

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Frequently Asked Questions CONTINUED

Q Are only Food Export-Midwest or Food Export-Northeast sponsored international trade shows eligible for reimbursement?

A No. International trade shows do not need to be sponsored by Food ExportMidwest or Food Export-Northeast to qualify for reimbursement.

Participants are required to exhibit within the USDA-sponsored USA Pavilion when one is available at the trade show.

Q What if a trade show does not have a USA Pavilion? How can I find out?

A Please contact the trade show organizers directly to determine whether a USDAsponsored USA Pavilion will be available at the event.

Participants may also refer to the USDA Foreign Agricultural Service (FAS) website for additional trade show information.

Q My booth posters did not include a U.S. origin statement, but I

displayed a separate “Made in the USA” sign. Why were the poster design and printing costs not reimbursed?

A A separate U.S. origin sign does not satisfy the reimbursement requirement for

printed promotional materials. The U.S. origin statement must appear directly on all eligible graphics, signage, and printed materials.

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Q We created our promotional literature in-house. Why are we not

eligible for reimbursement for design software, ink cartridges, paper, and other printing supplies?

A Office supplies and general business materials are not eligible for reimbursement under the Branded Program.

Food Export cannot reimburse these expenses because it is not possible to verify that items such as paper, ink cartridges, and related supplies were used exclusively for the creation of eligible promotional materials.

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Frequently Asked Questions CONTINUED

Q Does the U.S. origin statement have to appear on giveaway items to qualify for reimbursement?

A Yes. Eligible giveaway items must include both a valid U.S. origin statement and the participant company’s or product brand name.

Q Can I be reimbursed for advertising or similar promotional activities conducted in the United States?

A No. The only eligible reimbursable expenses within the United States and its

territories are those directly related to exhibiting at an approved trade show held in the U.S.

Q Can I extend my trip beyond the official trade show or trade mission dates?

A Yes. Eligible lodging and per diem reimbursement dates generally include up

to two days prior to the start of the approved activity and one day following the conclusion of the event. Flights may occur within a reasonable travel window.

If you extend your trip beyond the eligible travel dates, you must save a comparable airfare quote showing the cost of travel without the additional personal travel.

Submit the comparable quote along with your travel reimbursement claim.

Food Export will reimburse the lesser of: • The actual airfare paid; or • The comparable airfare for eligible travel dates only Participants are encouraged to contact the Branded Program team before booking travel if they have questions regarding travel eligibility or reimbursement requirements.

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Example of Eligible Printed Brochure

Example of International In-Store Promotion

2027 BRANDED PROGRAM EXPORTER MANUAL

Proof of Activity Examples

Printed Promotional Literature with Required U.S. Origin Statement

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2027 BRANDED PROGRAM EXPORTER MANUAL

Proof of Activity Examples CONTINUED

Example of Eligible International Promotional Activity

Eligible Social Media Promotion with Visible U.S. Origin Statement

Example of Eligible Transit Advertisement

Example of Eligible Billboard Advertisement

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As a participant in any Food Export–Midwest or Food Export–Northeast program or activity, I agree to abide by the following terms and conditions: Non-Discrimination Food Export–Midwest or Food Export–Northeast does not discriminate on the basis of age, disability, national origin or ancestry, race, gender, religion, sexual orientation, marital status, political affiliation or military status. Persons with disabilities, or who otherwise require alternate means for communication of program information can contact us.

Participation Eligibility Ensuring broad company participation and access to Food Export–Midwest or Food Export–Northeast programs and services is an important component in achieving our mission. Food Export programs are open to those appropriate entities that have expressed interest in exporting and exhibit potential of increasing exports of food and agricultural products, and therefore impacting our regions’ agriculture, improving the regions’ prosperity and creating jobs. Participation is open to those entities that can demonstrate such impact, either through the presence of corporate headquarters, facilities or significant sourcing from documented suppliers within our regions, and to all otherwise-qualified individuals and entities on an equal basis and without regard to any non-merit factors.

Food Export–Midwest or Food Export–Northeast recognize that other export-focused organizations may also offer resources that are appropriate for entities considering participation in our programs.

We view collaboration as an essential component to success, (as evidenced by our own strategic alliance) and strongly advocate any such effective complementary resources, while at the same time avoiding duplication. Food Export–Midwest or Food Export–Northeast make it a priority to inform current or potential participants about other relevant export

service providers, including providing them with specific contact information. These include our member state agencies, other State Regional Trade Groups, other Cooperator agricultural groups, U.S. Department of Commerce Export Assistance Centers, Small Business Administration or Small Business Development Centers or other similar organizations.

Maintaining the integrity and public support for Food Export–Midwest’s or Food Export–Northeast’s mission is one of our highest priorities. Food Export– Midwest or Food Export–Northeast reserve the right to approve participation in any of our programs based upon the participant’s prospects to help us in our mission of increasing U.S. exports, positively impacting U.S. agriculture and creating prosperity and U.S. jobs.

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Terms and Conditions

We reserve the right to deny participation, including Branded Program reimbursement, to any company or for any product which, in Food Export– Midwest’s or Food Export–Northeast’s sole opinion, may cast a negative or controversial light on Food Export–Midwest, Food Export–Northeast, our member state agencies, the Foreign Agricultural Service (FAS) of the USDA, the Market Access Program (MAP) or taxpayer support for any of the above; to any firm or individual which, in the sole opinion of Food Export–Midwest or Food Export– Northeast does not comply with FAS, MAP, RAPP, or Food Export–Midwest or Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve our mission of increasing food and agricultural exports; or for any failure to comply with our Code of Ethics. (foodexport. ethicspoint.com) Food Export–Midwest and Food Export–Northeast reserve the right to deny services. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation.

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This Code of Ethics (“Code”) of Food Export–Midwest and Food Export–Northeast is a statement of the organizations’ common values and of our common commitment to promote the highest possible standards of professional business conduct for the mutual benefit of the industry and for the ultimate benefit of the consumer.

· Avoid any unfair or deceptive practice and always present our products, programs, or services in an honest and forthright manner.

Ethics Goal Food Export–Midwest and Food Export–Northeast, by adopting and enforcing this Code, seek to maintain and enhance the reputation of our Organizations and of our participants within the industry.

· Respect the rights of others concerning their intellectual property such as patents, copyrights, trademarks, trade secrets, or any other proprietary business information and, if any innocent breach occurs, promptly address and rectify any such breach.

Code of Ethics It is expected that Food Export–Midwest and Food Export–Northeast staff, members, contractors, and participants in our activities: · Strive to maintain the highest standards of business conduct by using only legal and ethical means in all business activity. ·A ctively promote and encourage the highest level of integrity within the trade. · Cooperate in every reasonable and proper way with other related organizations, as appropriate, and work with them toward the advancement of the food and agricultural exporting industry. · Be fair, equitable, and respectful to employer(s), employees, associates, competitors, customers, the public, and all business or professional relationships arising through contact with Food Export–Midwest and Food Export–Northeast. · Adhere to honesty in advertising and in representations to the public, including in any application or reimbursement claim to Food Export–Midwest and Food Export–Northeast. ·T reat customers and suppliers honestly, fairly and objectively. ·O bserve all applicable state, federal, foreign or international laws and regulations. · Provide a safe working environment.

· Refrain from discriminatory practices in dealing with employees, contractors, participants, customers and vendors.

2027 BRANDED PROGRAM EXPORTER MANUAL

Code of Ethics

· Recognize that other participants will compete for business within lawful, reasonable and customary practice. · Comply in good faith with contractual obligations. · Never pay any bribe, kickback or other corrupt payment in any form directly or indirectly to or for anyone for the purpose of obtaining or retaining business or obtaining any other favorable action, nor offer or extend any gift or entertainment that is illegal, known to be in violation of the rules of the recipient’s organization, or likely to result in a feeling or expectation of personal obligation on the part of the recipient. · Act in a manner consistent with, and make every effort to uphold this Code of Ethics. · This Code of Ethics does not set forth all aspects of good conduct and ethical behavior. Acceptance of, and adherence to this Code is a condition of participation with or employment by Food Export– Midwest & Food Export–Northeast.

Food Export–Midwest and Food Export– Northeast do not tolerate fraud in the operation of its programs. Any incident of suspected fraud can be reported (anonymously) by: • Calling 1.855.727.6715 (domestic toll-free, international calling rates apply) • Filing a report online at foodexport.ethicspoint.com

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State Affiliations and Information Food Export–Midwest Food Export–Northeast

ND MN WI

SD

IL

NY

MI

IA

NE

ME VT

IN

PA

OH

NH MA

CT RI

NJ DE

MO

KS OK

Food Export Association of the Midwest USA

Food Export USA –Northeast

Illinois Department of Agriculture

Connecticut Department of Agriculture

Indiana State Department of Agriculture

Delaware Department of Agriculture

Iowa Economic Development Authority

Maine Department of Agriculture, Conservation and Forestry

Kansas Department of Agriculture

Massachusetts Department of Agricultural Resources

Michigan Department of Agriculture & Rural Development

New Hampshire Department of Agriculture, Markets and Food

Minnesota Department of Agriculture

New Jersey Department of Agriculture

Missouri Department of Agriculture

New York State Department of Agriculture and Markets

Nebraska Department of Agriculture

Pennsylvania Department of Agriculture

North Dakota Trade Office

Rhode Island John H. Chafee Center for International Business at Bryant University

®

®

Ohio Department of Agriculture

Vermont Agency of Agriculture, Food and Markets

Oklahoma Department of Agriculture, Food and Forestry South Dakota Department of Agriculture Wisconsin Department of Agriculture, Trade, and Consumer Protection

ABOUT US Food Export–Midwest and Food Export–Northeast are non-profit organizations comprising 23 Midwestern and Northeastern state agricultural promotion agencies that use federal, state, and industry resources to help companies increase product sales overseas. Food Export–Midwest and Food Export–Northeast administers many services through the Market Access Program (MAP) and Regional Agricultural Promotion Program (RAPP) funding from the USDA’s Foreign Agricultural Service (FAS).

Food Export Association of the Midwest USA 29 North Wacker Drive, Suite 1000 Chicago, IL 60606 tel 312.334.9200

®

Food Export–Midwest and Food Export–Northeast administer many services through Market Access Program (MAP) and Regional Agricultural Promotion Program (RAPP) funding from the Foreign Agricultural Service (FAS) of the USDA. Persons with disabilities who require reasonable accommodations or alternate means of communication of program information should contact us. Additionally, program information may be made available in languages other than English. Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental

Food Export USA –Northeast One Penn Center 1617 JFK Boulevard, Suite 420 Philadelphia, PA 19103 tel 215.829.9111 ®

status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity. To file a program discrimination complaint, go to https://www.ascr. usda.gov/filing-program-discrimination-complaint-usda-customer. Food Export–Midwest and Food Export–Northeast is an equal opportunity employer and provider. Food Export–Midwest and Food Export–Northeast does not tolerate fraud and is vigilant in preventing fraud in any of its programs. Food Export–Midwest and Food Export–Northeast reserves the sole right to accept or deny companies into its programs. For complete participation policies and our code of ethics, visit: foodexport.org/termsandconditions.