Mondelez India launches Cadbury Chocobakes Cookies

Mondelez India, known for its brands such as Oreo and Cadbury, is eyeing a bigger share in the biscuits segment, which has witnessed strong growth in the post-pandemic times. The company is launching a new product called the Cadbury Chocobakes Chocochip Cookies expanding into the choco-chip cookies space. In tune with the everevolving consumer preferences, the signature taste of Cadbury chocolate has taken the form of bars, candies, cakes and cookies.

This time around, the exciting innovation transforms the country’s favourite chocolate into its smallest avatar, a Chocochip on a cookie! To commemorate the launch, the brand has launched ‘Chhote Chhote Cadbury’, a 360-degree campaign celebrating the arrival of the newest member of the family. The brand has curated a 35 second ad film that captures the delicious treat, within a slice of life scene based on a ‘comedy of error’ plot. The video opens with a mom, her uncle and son sitting in the hall. While the mom is seen leaving home to run some errands, the endearing uncle takes a bite of the irresistibly chocolaty cookie and discovers the ‘Chhote Chhote Cadbury’ on it. While eating, a single Chocochip falls, flies around and lands in the kid’s tiffin. Both lunge for the tiffin as neither of them wanted to let go of even one Chocochip (Afterall it’s Cadbury Chocochip). Just at that moment, the mother enters back and sees both grappling.

The mother thinks the uncle is eating her son’s food, while in fact he is only gorging on the fallen Chocochip, leaving the mom stunned! Speaking

Fiberstar, Inc. Launches New Organic Citrus Fibers for Food & Beverages

ket drivers fueling the uptick in demand include a growth in consumer health and wellness initiatives, limited availability of hydrocolloids due to supply chain challenges and increased visibility of sustainable business practices.

on the launch Nitin Saini, vice president – marketing, Mondelez India said “Over the years, the biscuit category has become a key growth driver and we have consistently delivered exciting and new offerings that have been winning the hearts of our consumers. With the debut of Cadbury Chocobakes Chocochip Cookie, we are providing yet another decadent, indulgent treat that transforms our signature Cadbury into an entirely new experience. We are confident that the campaign ‘Chhote Chhote Cadbury’ will play a huge role in driving awareness and salience for Chocobakes, and further strengthening our position as a snacking leader and a strong challenger in the biscuit segment.” Harshad Rajadhyaksha & Kainaz Karmakar, chief creative officers, Ogilvy India had this to say about the campaign,

“The story revolves around the discovery of a Cadbury chocolate chip in the cookie and the subsequent want to consume each chip. Though the film is a comic exaggeration, it comes from a human truth. The truth that we will not want to let go of the slightest bit of what we love. Everyone will be able to think of a moment in their lives when they felt and acted like the Chachaji in this film.”

Fiberstar, Inc., the leader of innovative citrus fibers launched a line of new organic citrus fibers – Citri-Fi® 400 series. These new citrus fibers are in response to the increasing demand for natural, sustainable and organic food ingredients. Mar-

“We are thrilled to add these new organic citrus fibers to our portfolio,” says President and CEO of Fiberstar, Inc. John Haen. “This organic product line extension taps into a new market which will garner additional sales growth for Fiberstar.” Like the flagship Citri-Fi 100 series, this new Citri-Fi 400 organic series is byproduct of the citrus juicing process. The fibrous composition of insoluble and soluble fiber, in the form of intact native pectin, provides water holding and emulsification properties with a pleasant mouthfeel. Because of the dual functionality, at less than 1% usage rate, Citri-Fi 400 improves the texture, stability and nutrition of a variety of food and beverages. These foods include bakery, dairy, processed meats, dressings, sauces and frozen foods in addition to plant-based foods like meat substitutes and dairy alternatives.

Citri-Fi 400 is USDA certified organic and certified as an organic source by the European Union. This upcycled organic citrus fiber series is non-GMO, non-allergenic, gluten-free and has no E-number. Labeling options include citrus fiber, dried citrus pulp or citrus flour.