DOUBLING THE IMPACT

Across 2021/22, our major giving campaigns featured a Matched Giving component.

The philanthropic arms of the Gandel Foundation (Christmas 2021) and the Decjuba Foundation (Winter 2022) played a critical role in encouraging our donors to double their impact, allowing us to put more essential food items in the cupboards, fridges and freezers of Victorians at times where demand for help is traditionally at its strongest.

Our heartfelt thanks to these two organisations for their incredibly generous support.

Abc Gives

As part of our Christmas 2021 Appeal, we partnered with ABC774 for its annual ‘ABC Gives’ campaign; an on-air effort encouraging listeners to donate to Foodbank Victoria. The appeal kicked off with an outside broadcast from our Yarraville warehouse, anchored by ‘Mornings’ host Virginia Trioli.

ABC announcers featured Foodbank stories and interviews throughout the two-week campaign,

IT’S HEARTBREAKING TO REALISE HOW MANY FAMILIES ARE DOING IT TOUGH. FOOD SHOULDN’T BE A LUXURY IN THIS COUNTRY. WE KNOW OUR LISTENERS HAVE HUGE HEARTS AND WE HOPE THIS APPEAL WILL ENABLE FOODBANK TO DISTRIBUTE MANY THOUSANDS OF HAMPERS TO VICTORIANS IN NEED.

JACINTA PARSONS ABC PRESENTER

culminating in an all-day radiothon in the second week, with Foodbank Victoria team members answering the phones for the day and taking donations. The campaign provided a significant boost to our fundraising results for the 2021 Christmas Appeal.

We’re beyond grateful for the care and generosity of the entire community across the year!