TAKING OUTDOOR ADVERTISING TO THE NEXT LEVEL

By IG TEAM

“Currently, I'm the managing director at Primeslots Events Pvt Ltd and Proprietor at Primark services which is a waste management agency and a passion project of mine. I am also the proprietor at Kop De Goa, the biggest liquor store in Arambol, and I'm also a partner at Prime Ride, which is an E-bike rental service.”.”

Right from a young age, I always knew I wanted to get into business, not just one but in multiple lines of business. I also knew I wanted to curate my businesses in Goa itself. I lived outside Goa for brief periods, but Goa is home and there's nothing like it,” he said. “Primeslots is our family business and after working on it for 4 years as a marketing manager, I took over from my father as the Managing Director. My father has been my number 1 role model Everything, right from seeking i n s p i r a t i o n t o s t a r t i n g something new and learning how to execute it effectively and efficiently, I have learnt from my father,” he added. According to Pratik, he owes a lot of his business skills to his father, “My mother has been my rock, my anchor, my support system in my journey. E n t r e p r e n e u r s h i p c a n sometimes get lonely and overwhelming, especially when you're handling multiple businesses, but my mother has always helped me to clear my mind and help me navigate and handle difficult situations. However, I love multi-tasking so tackle the adventures and challenges that come with it, and this is what keeps me going each day.”

Primeslots as a marketing manager to help the team expand their client base in Goa as well as from other parts of India Today, our inventory is bigger than ever and Primeslots has the most spaces and outdoor media. Marketing and advertising have always fascinated me. It was like a calling that came very naturally to me, and I l o v e d w o r k i n g a n d experimenting with new forms of media and spaces that can be utilised for outdoor advertising in Goa. Goa is an evergreen tourist destination drawing people from across India and the world. I strongly believe that my homeland and Goa is a fabulous place for brands and institutions to do their outdoor campaigns and make their presence known.” Whenever Pratik travels to cities outside Goa, he always takes note of outdoor advertising styles and patterns done there and brings back these inspirations and ideas and further modifies and improvises them to be used here in Goa. “I have learnt a lot of positive elements from such observations which have been great add-ons to my work.”

O u t d o o r c a m p a i g n s o r advertising has immense scope in Goa “There is actually no limit to what we can think of and implement to give brands exceptional v i s i b i l i t y w i t h g r e a t effectiveness,” he said.

Pratik Palyekar, 28, was born and brought up in Panjim, the capital city of Goa. After finishing his initial studies at the city-based KB Hedgewar high school he went on to do his bachelor's in business administration (BBA) at Dempo College of Commerce and Economics and later pursued his MBA from MIT Pune. Currently, Pratik is holding the position of MD at Primeslots Events.

Before joining Primeslots, Pratik was working with Weddingz dot company which is one of India's largest wedding planning companies.

“After enriching my skills there for about a year, I joined

Pratik states that convincing people to try newer styles of advertising is a challenge because most people cannot think beyond traditional forms of advertising. “But the endproduct we provide is always m o s t e n g a g i n g a n d interactive. These challenges are fun in a way because it keeps your mind sharp, and alert and you think out of the box to get the best results.”

“I aspire to make Goa a panIndia outdoor marketing hub where brands from all over India and abroad would want to have their presence felt in Goa. Goa can most definitely make it as big as cities like Mumbai, Delhi and Bangalore in terms of the value of outdoor media.”

“My future plans would be to expand in other major cities of Goa like Mapusa, and further south, like Margao I'm passionate about exploring more spaces and avenues to host and create outdoor advertising campaigns and as always, finding innovative m e a n s o f o u t d o o r advertising,” he explained. Pratik believes that those who aspire to get into this field should know that it's a vast ocean and all you need is to have innovative ideas. “There's enough for everyone, and your creativity will take you places. Developing good people skills, u n d e r s t a n d i n g c l i e n t requirement, being consistent and giving the customer something more than what they ask for is the key to making it far in this field. You will be remarkable, and your work will be remembered, referred and preferred.”