7 minute read

A fast-casual, quick ser vice indian street food concept

Chaiiwala, a rapidly growing tea and Indian street food brand, has set its sights on ambitious expansion plans in both the UK and across the globe.

As one of the leading fast casual dining restaurants in the UK , Chaiiwala strikes a perfect balance between tradition and the growing demand for aspirational, fresh and exciting food with a captivating story

What once started as an eatery paying homage to traditional Indian street food has now evolved into an iconic brand deeply ingrained within the heart of every community it serves Similar to its humble predecessor that embodied the essence of the community it served the Chaiiwala brand is devoted to the communities it caters to, providing a gathering place for chaii and conversation

Today Chaiiwala is synonymous with being the number one food brand of choice for thousands, celebrating the fast-paced lifestyle, diversity and aspirational choices of the modern era Muhummed Ibrahim the visionary behind Chaiiwala proudly shared that the business has experienced substantial growth, even amidst the challenges posed by the pandemic years

Presently, Chaiiwala boasts an impressive presence with over 85 stores and has achieved this feat through a series of strategic openings, set to open another 15 by the end of this year hitting its 100 goal by the new year Beyond the UK , Chaiiwala has expanded its footprint to international markets, including: Dubai 3 stores by Q4 2023 and Canada 12 stores by Q1 2024, with the US market next on its radar

With an unwavering commitment to continuous expansion, Chaiiwala has strategic plans to establish concessions within universities, airports and supermarkets By doing so the brand aims to cement its position as a major high-street entity that enjoys instant recognisability among consumers

The driving ethos behind Chaiiwala’s remarkable growth stems from the widespread popularity of Indian food as the nation’s favourite takeaway However, there has long been a misconception that Indian cuisine is reserved for elaborate evening dinners or special occasions

Chaiiwala, however, seeks to shatter this preconceived notion and drives home the message that Indian food and drink can be enjoyed as on-the- go snacks, quick lunches or even just as a drink

Whether it s savouring a cup of authentic chai or indulging in a cup of coffee brewed with the subcontinent’s techniques and recipes, Chaiiwala’s offerings cater to diverse tastes and preferences

Muhummed emphasised In a way we re doing the ultimate fusion food Indian cuisine infused with different flavours to appeal to varying palates and people ” He envisions Chaiiwala becoming a go-to brand for individuals on their lunch breaks from work or shoppers in town and city centres, offering a quick and delicious culinary experience crafted with the highest quality ingredients and unmatched originality

Additionally the company remains conscious of the prevailing cost-of-living crisis and strives to communicate to consumers that Chaiiwala offers an exceptional experience at a fraction of the cost they might expect for an Indian meal

Muhummed elaborates People still want to dine out but they are keeping a close eye on their budgets That’s why we ’ ve carefully positioned our price points while ensuring that our restaurants exude elegance and are thoughtfully designed spaces

Chaiiwala has successfully mastered the art of appearing opulent without breaking the bank For as little as £20-25 a family of four can relish an extraordinary dining experience, making it an alluring proposition in the current economic climate

In conclusion, Chaiiwala’s journey from a humble homage to traditional Indian street food to an iconic brand embraced by communities worldwide exemplifies the fusion of tradition with innovation With ambitious expansion plans and a commitment to offering an affordable yet exquisite dining experience

Chaiiwala has firmly established itself as a major player in the fast casual dining landscape As the brand continues to redefine the perception of Indian cuisine, it looks poised to leave an indelible mark on the global culinary scene, offering a million-dollar taste without the extravagance

What is Tajin?

The combination of spicy, tangy and salty elements creates a delightful and versatile seasoning that has gained widespread popularity in different cuisines around the world

Tajin Seasoning is most commonly used to enhance the taste of fresh fruits and vegetables providing a refreshing and zesty twist to their natural flavour It complements the sweetness of fruits with a burst of citrusy and mildly spicy notes making it a favourite choice for enhancing fruit salads and snacks

Due to its distinctive blend of flavours, Tajin Seasoning has become a beloved condiment for food enthusiasts seeking to explore and expand their palate Whether you re a fan of bold and spicy tastes or prefer a tangy twist, Tajin Seasoning offers a unique culinary experience that has captured the hearts of many around the globe

Tajin’s product range

Discover the world of Tajin’s Seasonings! Their Chilli and Lime Seasoning has been loved by food enthusiasts for a long time If you prefer a healthier option, try their low-sodium version For spice lovers, the fiery habanero chilli mix is perfect to take your dishes to the next level

But that’s not all! Tajin also has an innovative glass rimmer filled with Tajin Chilli and Lime Seasoning, designed to add a kick of flavour to your favourite beverages It’s a game-changer!

For an authentic Mexican taste, don’t miss out on Tajin Chamoy Liquid Seasoning a delightful addition to your kitchen And if you re into chilies they offer a variety of Mexican whole dried chillies in their exquisite collection

So whether you re a seasoned Tajin fan or a curious foodie eager to explore new flavours Tajin s diverse range of delicious products promises to add a burst of excitement to your food and drink adventures

How to use Tajin Chilli and Lime Seasoning

Tajin Chilli and Lime Seasoning has left many curious about its myriad uses If you re wondering how to make the most of this delightful seasoning, the answer is simple-virtually any food can benefit from its magic touch!

In the heart of Mexico locals have embraced Tajin as a culinary treasure One of their favourite ways to savour it is by sprinkling it over an array of foods, particularly fresh fruits and vegetables The harmonious combination of Tajin s zesty citrusy essence with the inherent sweetness of fruits creates a remarkable taste experience that’s both invigorating and satisfying

Beyond its traditional roots, Tajin’s applications are endless inviting you to explore a world of culinary creativity Here are just a few ways in which devoted Tajin enthusiasts love to indulge:

On Fruits: Elevate the simplest of fruits like watermelon, mango or pineapple, into delectable tangy treats with just a sprinkle of Tajin Cocktails: Give your drinks an enticing twist by rimming the glass with Tajin Seasoning and Chamoy Liquid, adding an extra layer of flavour to your favourite beverages

Corn: Embrace the street food experience by coating your grilled corn with Tajin for a burst of Mexican street-style flavour

Meat Rubs: Discover the full potential of your meats by using Tajin as a seasoning rub before grilling or roasting for a unique tangy depth

With Breakfast: Start your day with a delightful surprise by adding Tajin to your morning favourites like avocado toast or scrambled eggs

Sweet Treats: Push the boundaries of dessert by incorporating Tajin into chocolate creations fruit sorbets or even sprinkling it over salads

Guacamole: Elevate the iconic guacamole with a pinch of Tajin adding a delightful kick to the creamy avocado goodness

Vegetables: Make your greens more exciting by generously dusting Tajin over roasted vegetables adding a burst of flavour and colour

The beauty of Tajin lies in its ability to complement an extensive array of foods infusing each dish with a touch of Mexican zest So, go ahead, unleash your imagination, and experiment with Tajin Chilli and Lime Seasoning Whether it s sweet savoury or somewhere in between Tajin is sure to take your taste buds on an unforgettable journey cuisine MexGrocer ’s website (www.mexgrocer.co.uk) is a true gem! Whether you ’ re a seasoned chef or an enthusiastic home cook, you ’ ll find a wide range of recipes to help you whip up mouthwatering Mexican dishes right in the comfort of your own kitchen

Every product showcased on MexGrocer ’ s website is chosen with care, ensuring you receive nothing but the finest and most authentic Mexican ingredients available So, dive into the diverse world of Mexican gastronomy and discover the wonders that Tajin and MexGrocer have to offer Your taste buds will thank you for the delicious adventure that awaits!

Where to buy Tajin in the UK?

Until recently it was quite a challenge to get your hands on Tajin products in the UK However, all thanks to MexGrocer, the leading Mexican company based right here in the UK , Tajin is now readily available in the UK market MexGrocer takes pride in being the exclusive importer and distributor of Tajin products, bringing a burst of Mexican zing to your culinary adventures Beyond Tajin, MexGrocer has curated an impressive collection of other authentic Mexican groceries and ingredients, perfect for your traditional Mexican cooking or mixing them with other recipes From aromatic Tajin Seasoning to an array of chillies, tortillas tomatillos and even cactus leaves – their selection promises an authentic Mexican experience with every bite

For those eager to explore the depths of Mexican

Meet Gabriel, Tajin’s UK Brand Ambassador

At the heart of this wonderful Mexican brand stands Gabriel Ayala, a passionate and knowledgeable ambassador who takes pride in representing Tajin and spreading its flavourful influence throughout the country With an unparalleled expertise in everything Tajin, Gabriel’s dedication to the brand is second to none His profound knowledge about Tajin s exquisite range of products adds a special touch to his ambassadorial role, making him a true connoisseur of Mexican flavours One can often spot Gabriel attending various food events and festivals across the UK where he wholeheartedly promotes Tajin products and generously offers samples to those eager to embark on a flavour-filled journey So, if you ’ re curious about this wonderful Mexican brand and have any questions keep an eye out for Gabriel at these exciting festivals Don t hesitate to say “Hi!” because he’s incredibly approachable and might just surprise you with a delightful Tajin sample

So, venture forth into the world of Tajin, guided by the friendly face of Gabriel, and let the flavours of Mexico awaken your taste buds like never before Embrace the fusion of tradition and innovation and let Tajin be your passport to a culinary adventure like no other