FRESHLOCK BY BARFOOTS

Credit: James King. Photographer

A veggie revolution: All the flavour, crunch and vibrancy of fresh...with all the time-saving-waste-reducing convenience of long life!

Freshlock®, by award winning sustainable growers Barfoots, is a revolutionary innovation that gently pasteurises fresh veggies, locking in their goodness with a longer life of 40 days. Free from preservatives or additives, it’s delicious, easy, good for you and helps reduce food waste too.

Unlike standard vacuum packed veg, Freshlock® keeps the flavour, crunch and vibrancy of the fresh veggies. When tested with 50 consumers, 100% of respondents preferred Freshlock® sweetcorn to standard vacuum-packed sweetcorn. It scored an impressive 85% across flavour, texture, aroma, appearance and convenience compared to 50% for the standard product.

Freshlock® sweetcorn is available as sweet succulent bites, ribs, cobettes, and full cobs. Each pack takes just 3 minutes to cook in the microwave, hit with your favourite flavours or enjoy simply season free!

Freshlock® is currently available to retail and food service directly from Barfoots and through global food service leader Sysco’s subsidiaries Fresh Direct and Brakes.

“As the UK’s largest foodservice fresh produce provider, we put the customer at the very heart of our business from the field through to the delivery. Working in partnership with companies like Barfoots whether through Freshlock® or other vegetables, allows us to really focus on what the customer wants and ensure that we are delivering exactly what they need to support their business.” says Sarah Phillips, Sysco.

Freshlock® is exclusively produced by award-winning sustainable growers Barfoots. Founder Peter Barfoot has a CBE for Services to Sustainable Farming and his ethos to ‘look after the land like we are going to farm forever’ is at the core of the business. Freshlock® is also processed in a factory which is powered by its own waste and solar energy.

In addition to Freshlock® and Sweetcorn, Barfoots has also pioneered and continues to supply a number of semi-exotic vegetables including courgettes, squash, sweet potatoes, asparagus, chillies, and Tenderstem®.

“Barfoots strives to bring new and exciting ways for consumers to enjoy vegetables and we have a rich history of doing so. We’re super excited about this innovation that in addition to providing a delicious product, also addresses key sustainability issues,” Kim Barfoot-Brace, Barfoots Brand & Marketing Manager.

To find out how Barfoots and Freshlock® can revolutionise your business, please get in touch:Sales: freshlock@barfoots.co.ukMarketing: kim.barfoot-brace@barfoots.co.ukhttps://www.freshlockbybarfoots.com