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Knowing your followers
To learn more about your followers' social media profiles, look into the stuff that they are sharing on Twitter. You'll be able to identify the topics that interest your followers. Giving your audience what they want is the quickest approach to build followers and engagement.
Simply looking at your followers will allow you to assess the caliber of your Twitter following. You can learn, for instance, who of your Twitter followers is more likely to interact with your profile and read your content. The ability to identify fake and inactive accounts that raise your follower count without engaging will also be identified and will be of utmost importance.
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Identify and analyze influencers
One of the best paid marketing techniques for raising brand recognition and improving conversions is influencer marketing. You can find Twitter users who have a sizable fan base by using the "track Twitter followers" tool. Keep in mind, too, that not every influencer that interacts with your brand can support you in doing this.

Additionally, watch out for false influencers that deceive firms into signing expensive influencer marketing contracts. They do not have a true fan base; instead, all of their followers are phony, therefore they cannot provide a return on investment in terms of engagement, brand exposure, or conversions.
An excellent way to monitor your Twitter following is with the advanced Follower Audit tool. You may check to see whether you have fake followers with this helpful tool, track individuals unfollowing you, and contrast different Twitter identities.

It is considerably simpler to track and examine folks who follow you thanks to this application. You may also keep tabs on the expansion of your Twitter following in realtime and adjust your social media approach as necessary.