MUSE VOL 6: SONGZIO Brand Showcase

MUSE Editor NIKI SELMAN Copy Editor NIKI SELMAN Graphic Design/Layout NIKI SELMAN Cover Design NIKI SELMAN *Some images used to create this feature were not taken by the author; this is an independent/fan project and each image was edited with full understanding that they belong to KQ/Park Seonghwa.

Not for sale/resale. **Images taken by Bohan Li are edited by the photographer and have been used with permission.

ARTIST x ARTIST Jung Wooyoung photographs Park Seonghwa in Milan

Seonghwa wears leather jacket and trousers from Songzio

‘BRIGHT STAR’ South Korean arthouse brand ‘SONGZIO’ is back in Paris to usher in a new collection...

...and so is Park Seonghwa

Seonghwa wears garments from SONGZIO 2024 FW Menswear collection

The Streets of Paris were alight with anticipation; iconic South Korean brand Songzio, known for its sharp avant-garde designs and artful tailoring, was set to showcase its newest collection. But it wasn’t just the models or the clothes that drew attention that night: Park Seonghwa, member of the K-pop group ATEEZ, arrived at the venue dressed head-to-toe in the brand, reinforcing his dedication to fashion and unique style.

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for authentic sophistication, a side of him that resonates with his fans and industry counterparts.

rowds gathered early near the venue--fans huddled under Prior to the show, Seonghwa made his umbrellas holding up smartphones, eager for any glimpse; when Seonghwa arrived, way to Songzio’s newly opened flagship store in Paris, located in one of the city’s it was easy to see why. The singer wore most stylish districts. In partnership with a combination of pieces from Songzio’s ‘experiential design studio’ HYPNOS, 2024 Menswear Collection–a personal the brand’s newest venture is able to nod to both Songzio and Seonghwa’s present a real-life embodiment of its own taste for bold fashion. Despite the ethos: modern, artistic, and cuttingrain and colliding umbrellas, Seonghwa edge. Seonghwa’s visit felt like a natural moved through the crowd effortlessly, his style radiating an even cool that made extension of this, and allowed him to explore the collection in a more intimate him look like he belonged both on the setting. runway, and on the streets of Paris.

Inside the venue, Songzio’s Fall/Winter Though not his first, Seonghwa’s 2025 Men’s Collection took center stage. appearance at Paris Fashion Week was Known for its artistic approach and strong more than just a moment of stardom; focus on silhouette and form, Songzio it was another defining moment in presented ‘Piccadill’--a collection with a his fashion journey: Seonghwa always stunning mix of complexity and nuance; shows up ready, and poised to leave a each piece was its own work of art. Models mark on the industry. As a korean pop walked the runway in layers of dark tones idol, he’s already known for his striking and texture, with intense lines and daring visuals and unique sense of style, but his proportions that captured the essence of effortless ability to approach high fashion the brand in every way. with confidence, coupled with a genuine passion for the industry, makes him one Seonghwa watched with quiet of the most promising young figures in intensity; it is the look of someone who the ever reaching global platform truly appreciates the view. This wasn’t just about being a celebrity; for him, Songzio and Seonghwa are a part of it never is. This was an opportunity to the change happening fashion, style, and connect with the brand, and the creative the immaculate art of making it look minds that drive the industry he loves. effortless; they are part of the future of His choice to wear pieces from the New Couture. Seonghwa continues to 2024 collection wasn’t just a choice–it reflected his understanding of the brand’s be a fierce presence in an industry he truly loves and, in his own words, can be aesthetic, one that values innovation, experimentalism, and a new definition of himself. ...and what better way to continue art in motion. Seonghwa’s style allowed moving forward than with Songzio, a the clothes to speak for themselves; his brand as fearless as he is. presence, on the other hand, made way

Sneak Peek: Bohan Li captures models waiting backstage as Songzio’s iconic runway makes its 2025 debut

FASHION WEEK PORTFOLIO

Seonghwa x Seonghwa x SONGZIO SONGZIO

MUSE x 박성화