MUSE VOL 6: SONGZIO Brand Showcase

MUSE

Editor

NIKI SELMAN

Copy Editor

NIKI SELMAN

Graphic Design/Layout

NIKI SELMAN

Cover Design

NIKI SELMAN

*Some images used to create this feature were not taken by the author; this is an independent/fan project and each image was edited with full understanding that they belong to KQ/Park Seonghwa. Not for sale/resale.

**Images taken by Bohan Li are edited by the photographer and have been used with permission.

ARTIST x ARTIST

Jung Wooyoung photographs Park Seonghwa in Milan

Seonghwa wears leather jacket and trousers from Songzio

‘BRIGHT

STAR’

South Korean arthouse brand ‘SONGZIO’ is back in Paris to usher in a new collection...

...and so is Park Seonghwa

Seonghwagarmentswears from SONGZIO 2024 FW Menswear collection

The Streets of Paris were alight with anticipation; iconic South Korean brand Songzio, known for its sharp avant-garde designs and artful tailoring, was set to showcase its newest collection. But it wasn’t just the models or the clothes that drew attention that night: Park Seonghwa, member of the K-pop group ATEEZ, arrived at the venue dressed head-to-toe in the brand, reinforcing his dedication to fashion and unique style.

Crowds gathered early near the venue--fans huddled under umbrellas holding up smartphones, eager for any glimpse; when Seonghwa arrived, it was easy to see why. The singer wore a combination of pieces from Songzio’s 2024 Menswear Collection–a personal nod to both Songzio and Seonghwa’s own taste for bold fashion. Despite the rain and colliding umbrellas, Seonghwa moved through the crowd effortlessly, his style radiating an even cool that made him look like he belonged both on the runway, and on the streets of Paris.

Inside the venue, Songzio’s Fall/Winter 2025 Men’s Collection took center stage. Known for its artistic approach and strong focus on silhouette and form, Songzio presented ‘Piccadill’--a collection with a stunning mix of complexity and nuance; each piece was its own work of art. Models walked the runway in layers of dark tones and texture, with intense lines and daring proportions that captured the essence of the brand in every way.

Seonghwa watched with quiet intensity; it is the look of someone who truly appreciates the view. This wasn’t just about being a celebrity; for him, it never is. This was an opportunity to connect with the brand, and the creative minds that drive the industry he loves. His choice to wear pieces from the 2024 collection wasn’t just a choice–it reflected his understanding of the brand’s aesthetic, one that values innovation, experimentalism, and a new definition of art in motion. Seonghwa’s style allowed the clothes to speak for themselves; his presence, on the other hand, made way

for authentic sophistication, a side of him that resonates with his fans and industry counterparts.

Prior to the show, Seonghwa made his way to Songzio’s newly opened flagship store in Paris, located in one of the city’s most stylish districts. In partnership with ‘experiential design studio’ HYPNOS, the brand’s newest venture is able to present a real-life embodiment of its ethos: modern, artistic, and cutting- edge. Seonghwa’s visit felt like a natural extension of this, and allowed him to explore the collection in a more intimate setting.

Though not his first, Seonghwa’s appearance at Paris Fashion Week was more than just a moment of stardom; it was another defining moment in his fashion journey: Seonghwa always shows up ready, and poised to leave a mark on the industry. As a korean pop idol, he’s already known for his striking visuals and unique sense of style, but his effortless ability to approach high fashion with confidence, coupled with a genuine passion for the industry, makes him one of the most promising young figures in the ever reaching global platform

Songzio and Seonghwa are a part of the change happening fashion, style, and the immaculate art of making it look effortless; they are part of the future of New Couture. Seonghwa continues to be a fierce presence in an industry he truly loves and, in his own words, can be himself.

...and what better way to continue moving forward than with Songzio, a brand as fearless as he is.