MUSE Volume 3: The Look Book

MUSE THE LOOK BOOK

VOL. 3

ISABEL MARANT SPRING/ SUMMER 2025:

THIS SEASON IS FOR THE WOMEN

PARK SEONGHWA ...and His Very Big Year

1 + A RADGpgE N

en.argen.kr

MUSE Editor NICOLE MARIE SELMAN

All images in this feature edited by NIKI SELMAN for NICOLE MARIE SELMAN STUDIOS** Copy Editor NIKI SELMAN Graphic Design/Ad Visuals NICOLE MARIE SELMAN STUDIOS Cover Design NIKI SELMAN

**Base images are property of KQ Entertainment/Park Seonghwa/박성화 This is an independent fan project and each image was edited with full understanding that they belong to the original photographer.

Images featuring the Isabel Marant ss2025 runway collection are obtained with permission. Not for download, reuse or sale.

CONTRIBUTORS Korean Translation and proofreading

French Translation and proofreading

Susanne Cornitzius

Auriane Cano

Additional Fashion/Costume/Makeup contribution thanks to stylists and ATEEZ RUNWAY Thank you to Seonghwa World and Model Hwa Pics admin for your continued support of the project, and your undying support for Seonghwa.

Special thanks to ARGEN and Coco&Ami for being a part of the project, for your stylish contributions to Ateez and Seonghwa’s wardrobe (and for trusting me to create your respective advertisements.)

ON THE COVER: Makeup by SEO HA for Cheongdam Contigo; hair by Da Young, also for Cheongdam Contigo; Seonghwa wears Steam Punk Tie Shirt by PUNK RAVE

Letter from the Editor Well? Here we are again. Volume Three of what has so far been a delightful and amazing project to work on. I thought the first would be my last, but to be honest, I’ve been planning this one from the day Volume One dropped. Truly, what began as a simple fan project has now evolved in to a full blown publication. It went futher than I realized it could, and I’ve learned SO much along the way.

So I gotta say thank you. My heart is full, and the supporters of this project have been absolutely incredible. You guys are stellar. Incendiary.

You all have been a light in so many different and beautiful ways. I’m grateful more than I can show or say with words.

And Seonghwa. What else is there for me to say? There aren’t words in any language that can speak on the ways I wish to see you catch the stars. It was the point of all this, after all.

I hope you get everything you work for. We all do.

Please enjoy my humble offering to the cause, friends. I hope you enjoy reading it as much as I enjoyed creating it.

Very Best,

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AD 日本製 (made in Japan.)

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Isabel Marant x Park Seonghwa

Seonghwa wears Jaelis Roll Neck Sweater; Irvana Wool Blend Hooded Coat; Sierra Suede Leather Messenger Bag

Seonghwa wears Jovana Coat; Jelica Jumpsuit; Sierra Suede Leather Bag

Seonghwa wears Cashlin Jacket; pants by stylist

Park Seonghwa, South Korean pop star, and surprise darling of Paris Fashion Week, shows the world what it looks like to gracefully navigate fame.

Counting Stars

“2024

is going to be our biggest year yet.”

All 8 members of powerhouse Korean music group Ateez, in the tangle of private chats and personalized live experiences, made a point of saying this often. And it was a big year. When the renowned Coachella lineup was announced, Ateez appeared on the roster so quietly, fans at first weren’t sure if it was real. Shortly after, the desert festival kicked off with a spectacular, two night performance by Ateez, who took the stage to a sway of fans at the ready. The set was backed by a live band and the costumes both nights were supplied by couturiers Valentino, and Dolce & Gabbana. It would go down in the group’s memory as one of its most important performances of their career.

But for Park Seonghwa, the eldest member of the group, it was not just another concert; it represented years of growth, evolution, and hard work. This became evident on night two, in an unforgettable moment that will go down in music history, as Park took the stage for his famous sword wielding Wonderland performance. Photographers captured him from every angle, crying out at the top of his lungs with a sword raised above his head. In a moment that can only be defined as iconic, the set ended with Seonghwa and a single, eyeliner stained tear, a look that has now been immortalized by Ateez’ notoriously dedicated fanbase of artists.

Immediately after the show, however, Seonghwa, visibly exhausted and still in costume, went to meet his fans via the Ateez fanclub app,TokToq, for a live video chat.

“Why did I scream? I don’t know,” Seonghwa responded. “I just wanted to let everything out. I didn’t have much in the way of strength [or stamina,] and the sword was getting heavy so I just went for it.

I needed to make it work.”

Later in that same chat, despite waning fast from exhaustion, he would go on to shower his fans with a tearful and sincere thanks. Even later still, and well into the night, he would be awake sending photos through Fromm, an interactive fan-to-artist chat experience.

Park Seonghwa photographed in October in Paris France Seonghwa wears Odelle Sweater, Namoro Pants, and Skano Belt Bag, all by Isabel Marant.

But it’s important to know that this is who the promise of performance opportunities. In spite Seonghwa is. It’s what he does. Whether it be via of all this, throughout his journey Seonghwa has the cultural respect of a low bow, or saying thank maintained a loyalty to fans, and they likewise. They you in as many languages as he can, these are the refer to him as friend and family, and are always ready things that make him so good at what he does. Not to shower him with encouragement and praise. just his job, by the way. Far beyond the expectation This was never more prevalent than in October of the average idol. And it’s important to him 2024, and the aniticpation of Paris Fashion Week. that this be conveyed by any means necessary.

From the beginning of his career, Seonghwa has been He is vulnerable with his fans, and maintains open with fans about his love of all fashion; in the transparency often with playful metaphor, but spirit of true glam culture and his personal desire to sometimes through raw emotion. Regardless of wear what he loves, Seonghwa does exactly that. His the nuance, they almost always understand when tenacious loyalty to clothing brands he likes can be he needs their attention or patience. seen in his showcase of such brands as Saint Laurent, The first time I met Park, it was early 2022; the Courreges, and Isabel Marant, a designer known for second time the following year and truly, not much womenswear. He caught the eye of Marant’s creative had changed. I can still recall being struck by his director, Dutch fashion designer Kim Bekker, after disarming eye contact. In that attending a dinner celebrating conversation at some point the the brand’s reentry on to the topic of work came up, to which Hollywood scene. Ms. Bekker he responded, “This is not what has since actively promoted I consider work. The singing, Park and his loyalty to the the dancing, that’s all work. But brand. Bekker was very happy this is me. I want to be here, to have him on board, as he “... talking to you.” wears the brand very well.”

As cynical as I am, I’d say he In the advent of Fashion was lying if I didn’t see it time Week, colleagues and fans of and time again with my own Seonghwa collectively rose to eyes. the call, all but ensuring that But he always speaks directly he would attend. Seonghwa and smiles–simple gestures met the occasion as a personal of well practiced but genuine guest of Kim Bekker and Isabel interaction. It is a reflection of Marant; he appeared in full the sincerity that pinpoints his Marant, in a modified dress heartfelt attentive nature. This and leather leggings from her quality continues to resonate womenswear line, coupled with fans as he shares his with the brand’s iconic kitten experiences, and theirs too. heeled leather boots. He Fans simply can’t help but feel transformed his appearance seen and loved by him. into an expression of his artistic In the larger-than-life world of identity; the garments became K-pop, where stardom so often a canvas for his personal style. blurs the lines of reality, few It is in these ways Park bridges artists have managed to balance the gap between idol, and man. the demands of fame vs. real “There isn’t much I can’t wear,” life as openly as Seonghwa has. Seonghwa wears Isabel Marant for Paris Fashion he says.“Fashion is no different This year has been big, and has than dancing or singing: it Week; Park attended as a guest of the brand. marked a significant chapter is art; the key is to be free of in his journey–as he maneuvered the rollercoaster prejudice.” effects of stardom through not only Coachella, but With rumors of a comeback on the horizon, a North American tour, concerts and fan events Seonghwa is still on the rollercoaster, and continues throughout Korea and Japan, and most recently as to evolve; he stands out as a shining example of an invited guest at Paris Fashion Week. tenacity and connection, and his ability to navigate In fact, 2024 has been filled with a spectrum of the challenges of fame while still clinging to the best career firsts; for Park, however, it also brought parts of humanity serve as an inspiration for his fans significant personal challenges. Seonghwa has faced and members. the emotional toll of this, battling the loss of not one, In Korean, his name translates literally as “torch”. but two close family members in a single year. While But it is also defined by something far more profound. the mourning process is never linear, it is even less “It means, ‘to be a star,” he offers, with very little irony. so under the spotlight of fame; yet Seonghwa has managed to navigate this turbulence with grace and However you translate, the meaning is always surprising vulnerability. In the midst of this emotional the same: Seonghwa is a light, and he is meant landscape, he has found solace in his members and to be seen.

Seonghwa wears Couture by Valentino

Seonghwa wears Cassandre Tank in Jersey

by Saint Laurent

Seonghwa wears Burberry Check Sweater and Scarf by Burberry; Hat by Coco&Ami

Seonghwa wears Courreges Wool Taoilred top; Opposite Page: Courreges Jacket; Pants and Boots by Surgery

Seonghwa wears Thom Browne Classic Cable Cardigan; Mid-Calf 4 Bar Socks; Alexander McQueen Embellished Eyelet Chunky Loafers

MUSE in PARIS

Isabel Marant takes her brand to an absolute high at Paris Fashion Week for the SS 2025 season; it’s Amazonian warrior and leggy Bohemian glow with a collection that aims to put women right where they belong: at the top.

Isabel Marant catwalk at Paris Fashion Week S/S 2025

Model Vittoria Ceretti wears “Look 51” of the SS 2025 Womenswear Collection

b e a dc a f e

Artisan. Elegant.

MUSE x 박성화