VisionPlus XIX Healthcare 2023

VPXIX

IIID Visionplus May 25-26 Vienna

International Institute for Information Design

VPXIX

IIID Visionplus May 25-26 Vienna

INFORMATION DESIGN FOR HEALTHCARE

my notebook

SESSION 1

ALF INGE HELLEVIK

Hellevik Studio, Norway

‘VISUALIZING ARTIFICIAL INTELLIGENCE METHODS IN MEDICAL RESEARCH.’

Alf Inge Hellevik started to study art before changing to medicine but never stopped drawing. He is an orthopaedic surgeon and now combines clinical work with medical illustration. He also holds a PhD from NTNU in Trondheim, Norway. Together with Randi Hals Hellevik, he is the co-founder of Hellevik Studio, which specializes in visualizing medical information and research.

PALOMA LÓPEZ GRÜNINGER FHNW, Switzerland

‘WHAT DO I NEED TO DO IF I GET A DOCTOR‘S BILL?

Instructions to navigate Swiss healthcare insurance in the context of social welfare.’

Dr. Paloma López Grüninger studied Fine Arts at the University of Granada, Spain, and Visual Communication at the Basel School of Design, Switzerland.

Between 2005 and 2008, she was a member of the Graduate School “Image and Knowledge” from eikones – NCCR Iconic Criticism, funded by the Swiss National Science Foundation. Her dissertation, with which she obtained her Ph.D. from the University of Granada in 2011, looks into non-quantitative visualizations, particularly historical and current tree diagrams in Biology, and the ways they construct and communicate their meaning.

Her research interests are focused on information design and instructional design by applying the methodology of practice-led iconic research in order to gain insights into the power and meaning of images through systematic image generation. She co-leads the research project “Durchblick: Visuelle Kommunikation in der Sozialhilfe” (2019 to present). She is also researching the possibilities of eye tracking for design education in the context of FHNW-Lehrfonds funding.

Since 2012 she has been a lecturer at the Master of Arts in Visual Communication and Iconic Research at the Academy of Arts and Design Basel, Switzerland. She has also been coordinating the program until 2022.

MATHIAS SCHLÖGL (ONLINE) Barmelweid Clinic, Switzerland

KAREL VAN DER WAARDE HSLU, Switzerland

‘DEVELOPING A BROCHURE ABOUT DELIRIUM: CAN INFORMATION REDUCE ANXIETY?’ Karel van der Waarde studied graphic design in the Netherlands (The Design Academy, Eindhoven) and in the UK (De Montfort University, Leicester and the University of Reading). He received his doctorate in 1994 for a dissertation entitled: ‘An investigation into the suitability of the graphic presentation of patient package inserts’.

In 1995, he started a design - research consultancy in Belgium specializing in the testing of information design. His company develops patient information leaflets, packaging, instructions, forms, protocols, and the information architecture for websites. Most of the projects are related to information about medicines for patients, doctors and pharmacists. [www. graphicdesign-research.com] Karel van der Waarde frequently publishes and lectures about visual information. He has taught at Avans University of Applied Sciences (The Netherlands), Loughborough University (UK), University of South Australia and Swinburne University (Australia), the IIID-summer school, and the Basel School of Design (Switzerland). In 2022 he teaches at BA, MA, and PhD level at the Lucerne University of Applied Sciences and Arts (Switzerland), and University of Hasselt (Belgium).

Van der Waarde is a life-Fellow of the Communication Research Institute (Melbourne, Australia), a board member of International Institute for Information Design (IIID, Vienna, Austria), and editorial board member of Information Design Journal, She-Ji, the Journal of Visual Political Communication, and Visible Language.

SESSION 2

JUAN CARLOS RAMIREZ GONZÁLEZ

Universidad Autónoma Metropolitana unidad Cuajimalpa, Mexico

‘DESIGN OF A DIDACTIC INFORMATION VISUALIZATION SYSTEM FOR THE COMMUNICATION OF MEDICAL KNOWLEDGE.’ Juan Carlos Ramírez has a degree in Graphic Communication Design from the Universidad Autónoma Metropolitana Unidad Xochimilco. He has worked in the newspapers El Universal, El Financiero, La Razón de México, Centro and Reforma. His work has been awarded by the SND, the ÑH and the Malofiej. He is an expert in journalistic design and in recent years has specialized in Information Visualization and has given various workshops at EDINBA, UAM, CCE and ENAP. For seven years he has been the organizer of the Infovis International Conference on Visual Communication dedicated to creating collaborative spaces between specialists in data visualization and infographics from the most influential global media and students and professionals from Latin America.

He has taught the subjects Information Visualization and The Communication Message at ITESO and CENTRO. He is currently a master‘s degree in Communication and Information Design at the Universidad Autónoma Metropolitana.

JOSEFINA BRAVO and RACHEL WARNER University of Reading, UK

‘DESIGN THAT CARES? AN EXPLORATION OF HOW HEALTH AND SOCIAL CARE WAS COMMUNICATED TO THE BRITISH PUBLIC DURING THE 70–80S.’

Josefina Bravo is a practising information designer, researcher and educator. In her practice and research, she has focused on the design of userfriendly health information, emergency information and education materials. She is particularly interested in user instructions and the range of visual techniques that can be used to enable comprehension of instructional text.

Rachel Warner is a practising designer and a lecturer in graphic communication. Her interests focus on how design and design practice contribute to the effective provision of information to the public.

She is particularly interested in understanding how designers work within constraints and influences on their practice, and how the design of information can facilitate people’s understanding and decisionmaking activities.

HELENA JAMBOR

National Center for Tumor Diseases, University Hospital Dresden, Germany

VISUAL TREATMENT PLANS FOR CANCER PATIENT COMMUNICATION

Helena Jambor completed a biology PhD in Heidelberg and was trained in design at school. She worked as a biology scientist with multi-dimensional and multimodal datasets at the Max-Planck Institute in Dresden, was a fellow at the Institute for Advanced Studies in Berlin, and now works as data visualisation scientists at the University Hospital Dresden. HKJ lectures undergraduate students in Dresden and at the Berlin Hochschule für Technik, and gives graduate trainings in data visualisation across Europe.

SESSION 3

SOFIE BEIER

Royal Danish Academy, Denmark

PHARMACEUTICAL PACKAGING DESIGN FROM A LOW-VISION USER PERSPECTIVE

Graphic designer and professor WSR Sofie Beier is employed at the Royal Danish Academy, where she is head of Centre for Visibility Design. She is the author of the ‘Type Tricks’ book series and of ‘Reading Letters: designing for legibility’. She has further published numerous academic papers on typeface legibility. Her research is focused on improving the reading experience by achieving a better understanding of how different typefaces and letter shapes can influence the way we read.

SABINE SIEGHART

University of Hasselt, Belgium

THE IMPACT OF TYPOGRAPHY IN COMMUNICATION WITH EASY-TO-READ

Sabina Sieghart is a designer, lecturer, and design researcher. She has been working for 25 years in the industry on high-profile corporate design projects.

Since 2003 Sabina has been teaching typography and editorial design. In 2016 she started her career as a design researcher and is currently a PhD candidate and FWO fellow at READSEARCH in Hasselt, Belgium.

SUE PERKS

Independent researcher, UK

‘THE SKULL AND CROSSBONES SYMBOL – POISON OR PIRATES? CONTEXT IS EVERYTHING!’

Sue Perks is a designer, researcher and writer with a particular interest in Isotype, museum design and Henry Dreyfuss’ work with symbols.

She is co-founder of The Symbol Group.

SESSION 4

SARA C KLOHN READER

Loughborough University, UK

ANELISE ZIMMERMANN

Universidade do estado de Santa Catarina, Brazil

‘VISUAL REPRESENTATION OF PEOPLE DIVERSITY ON ‘HOW TO WEAR A FACE MASK’ ON INFOGRAPHICS BY OFFICIAL WORLD HEALTH ORGANISATIONS.’ Sara C. Klohn Reader is a lecturer at Loughborough University. Her current research interested rely on how we teach, design, and use infographics, and other visual information. With previous experience living and teaching in Brazil, she investigates these issues cross-culturally - and is always looking for interesting new collaborations.

Anelise Zimmermann holds a Ph.D. in Design from the Federal University of Pernambuco, Brazil, with a sandwich doctorate from the University of the Arts London. As part of her Ph.D. research, she developed a series of films called Drawing Connecting Knowledge, which aims to to promote the debate surrounding drawing education, bringing together school, higher education, research, and professional practice. The series of films received the Award at the 13th Brazilian Biennial of Graphic Design in 2019 in the Documentaries - Thinking about Design category.

Her current research interest is studying drawing education and illustration practice applied to information design. She is a Researcher, Lecturer, and currently Head of the Design Department of the University of the Santa Catarina State, UDESC, in Florianópolis, Brazil.

WIBO BAKKER

United International College, China

‘ICON COLLECTIONS FOR THE FUTURE.’

Wibo Bakker is a researcher and educator specialized in design history, information design, and creativity. Earlier he worked as a graphic designer at several design agencies. In 2009 he obtained a PhD in art history researching the development of visual identity, and modernism in the Netherlands. Currently he works as an associate-professor Industrial Design at the Xi’an Jiaotong–Liverpool University (XJTLU) in Suzhou, China

CLAUDINE JAENICHEN (ONLINE) Chapman University, USA

‘INFORMATION DESIGN + ACCESSIBILITY.’

She is an information designer specializing in the relationship between design and cognition. Her recent work in applied design research serves a precise communicative role for, or in, cognitive demanding events. Advocating inclusivity through design is central in pursuing design research for evacuation information and projects that address public information.

She prioritizes participatory design methods and the importance of benchmarking as methods to measure the success of a project and how it communicates to its intended audience. She is an Associate Research Fellow for Communication Research Institute, a member of the International Institute of Information Design and American Institute of Graphic Arts (AIGA). Both her practical design work, as well as her research work, has been included in information design, social sciences, graphic design and psychology national and international publications.

SESSION 5

DAVID SLESS (ONLINE)

Director Communication Research Institute.

VALIDATED DIAGNOSTIC TESTING (DT) SETTING HEALTH INFORMATION DESIGN STANDARDS

Was Adjunct Professor Australian National University, and University of Technology Sydney. Visiting Professor Coventry University. Senior Lecturer Flinders University, South Australia.

Graduated Leeds University 1965. Awarded MSc Durham University 1975.

Author of over 300 publications.

JOSEFINA BRAVO

University of Reading, UK

‘TESTING BEYOND COVID: APPLYING LESSONS IN THE DESIGN OF USER INSTRUCTIONS FOR POINT-OF-CARE TESTS.’

Josefina Bravo is a practising information designer, researcher and educator. In her practice and research, she has focused on the design of userfriendly health information, emergency information and education materials. She is particularly interested in user instructions and the range of visual techniques that can be used to enable comprehension of instructional text.

YURI ENGELHARDT

University of Twente, The Netherlands

CLIVE RICHARDS

professor emeritus, UK

‘EXPLORING FUNDAMENTAL VISUALIZATION TECHNIQUES IN THE DIVERSITY OF COVID-RELATED CHARTS AND DIAGRAMS.’ Yuri Engelhardt is Assistant Professor of Data Visualization at the University of Twente in The Netherlands. Dr Engelhardt is interested in visual representations of information in all forms and types, and in the fundamental visualization techniques on which visualizations are based. Five years in medical school was followed by the development of concept mapping methods and the completion of an MSc in medicine. A linguistics-inspired PhD in computer science, titled ‘The language of graphics’ was completed at the University of Amsterdam in 2002. Yuri Engelhardt has taught media studies, philosophy, editorial design, and cartography, supervises work in information visualization by MSc and PhD students from different backgrounds, and is passionate about using information visualization in working towards sustainable human well-being.

Clive Richards, Professor Emeritus of Information Design at Birmingham City University, UK, is a past president of the Chartered Society of Designers and of the International Institute for Information Design.

A professional career began creating diagrams and illustrations for technical publications used in the aviation and machine tool industries. Professor Richards researched and developed computer-aided drawing applications at Lanchester Polytechnic, Coventry, working in collaboration with the Royal College of Art, London and the Computer Aided Design Centre, Cambridge, UK. PhD research into diagram design at the Royal College of Art, London, initiated subsequent work in the field of ‘Diagrammatics’.

Clive Richards conducts consultancy and research from his Coventry studio in the centre of England.

SESSION 6

SUMMER MAIN Elsevier Inc., USA

‘EFFECTIVELY INCORPORATING INFORMATION DESIGN TO COMMUNICATE LEGAL RIGHTS IN A HEALTHCARE SETTING.’

Current Role: Sr. Corporate Counsel, Health, Elsevier, Inc. Education: Bachelors of Science, Legal Studies, Post University; Masters of Science, Bioethics, Columbia University; Juris Doctor, Honors Concentration Health Law and Policy, California Western School of Law Background: Legal and policy advisor assisting regional and national health systems, medical manufacturers, research institutes, government entities, professional healthcare associations, and life science companies, to effectively balance social equity goals, regulatory compliance, entity values, and financial sustainability. Experience representing consumers, providers, government entities, and corporations. Passionate humanitarian, serving disadvantaged communities domestically and abroad.

Special interest in access to care initiatives and innovative healthcare technologies.

RITA GIORDANO

Freelance, UK

Rita Giordano is a UK-based data visualisation designer and scientific illustrator. She worked for several years in scientific research, between France, Switzerland and UK. Furthermore, she worked in the data science industry. She is a physicist by training and holds a PhD in statistics applied to structural biology. During these years, she broadens her skills in illustration, data visualisation and information design. She is passionate about data storytelling, illustrating scientific research and providing accessible visualisations.

PIA PEDERSEN

Royal Danish Academy, Denmark

‘LEGIBILITY OF PICTOGRAMS FOR HEALTHCARE’

Pia Pedersen is an associate professor at the Centre for Visibility Design at the Royal Danish Academy.

She has published about pictogram legibility and ISOTYPE including the academic papers: ‘Simplification of pharmaceutical pictograms to improve visual acuity’, ‘Legibility of Pharmaceutical Pictograms: Towards defining a paradigm’ and ‘Behind Isotype Charts: The Design of Number-Fact Pictures’.

SESSION 7

REGINA HANKE

Macromedia - University of Applied Science Lindgruen GmbH, Germany

‘BENEFITS OF CHOICE AND CREDIBILITY IN THE VALLEY OF LOST INFORMATION BETWEEN HEALTH CARE PROFESSIONALS AND PATIENTS.’ Prof. Regina Hanke, Macromedia – University of Applied Science, is passionate about researching and developing for intended situations through and with Design. After studying at Central Saint Martins in 1996 in London, she worked for award-winning agencies for several years in London and Berlin. She founded her own business in 2006, soon specialising in health care. She bridged the ‚valley of female death‘ (career, kids, kitchen) by writing her Master‘s in Lucern – University of Applied Science in 2018.

Together with her Partner, they founded ‚Leila‘ – a digital environment for medical guidelines launched in 2020. Currently, it is one of Germany‘s leading systems in the medical guidelines and information segment.

Today she begins to understand what she has done, why it might have failed or succeeded and what could/should be changed.

As a design lobbyist by heart, she is a standing member of the Association for Communication Design e.V., Vice Speaker of the ‚Council for Europe and International Affairs, Deutscher Designtag e.V.‘ and Board Member of ‚BEDA – Bureau of European Design Associations‘.

PETER STOYKO

Public Health Agency of Canada (PHAC) and the SystemViz Project, Canada

‘MAKING HEALTH SYSTEMS TRANSPARENT WITH THE ESCALADE INFORMATION-DESIGN FRAMEWORK.’ Peter Stoyko is an interdisciplinary social scientist and information designer. He has 30- and 20 years of experience as a practitioner in those fields, respectively. His work has focused on governance and service design for the public good, with an interest in systems, culture, foresight, and the organizational politics of change. Clients have included governments, universities, and foundations in various countries. Examples from his EyeCues series of magazine information graphics can be found at: www.elanica.com/eyecues . His ongoing research projects on system visualization (www.systemviz. com) and culture visualization (www.cultureviz.com) involve creating new visual tools for understanding complexity. Peter currently works for the Public Health Agency of Canada in Ottawa, Canada, where he is applying his craft to promote public health. He is also writing a book about practical systems science called How Small Players Change Big Systems.

Further details are available at www.stoyko.net .

DIANA FRANK

hcp - Human Centered Processess, Germany

‘GUESSING AROUND AND HOPE FOR THE BEST– UNSPECIFIC ILLNESS AND ITS DIAGNOSIS OR A PATIENT ON THEIR CAUSAL RESEARCH JOURNEY.’ Diana Frank works as product owner, service developer and consultant for research and strategy (in all fields of human centered processes including user experience, customer experience and service strategy) for companies like Munich Re, UEFA, Deutsche Bank, Vodafone, 1&1, MAN, BMW, BMW Bank, Allianz, Raiffeisen, Deutsche Bahn and Deutsche Rentenversicherung.

She helps teams to focus on human needs and to learn about human centric processes, introducing storytelling and using mental models to allow prospect customers as well as employees to learn about why to want a product or service and how it is addressing their own needs and demands.

SESSION 8

ESTHER WILDING

University of Salzburg, Austria

‘HEALING WAYSHOWING MAPS IN HOSPITALS: FACILITATING WAYFINDING THROUGH EFFECTIVE MAP DESIGN.’

Esther Wilding is a designer, researcher, and educator. She holds a Ph.D. in Communication Design and has work experience in Australia and Austria. Esther is currently a postdoctoral research fellow at the Center for Human-Computer Interaction at the University of Salzburg. Prior to this, she was a research fellow for UX Design at MedTechVic, Swinburne University of Technology in Melbourne. MedTechVic is a Victorian government initiative, supporting medical technology research for people with disability. In the past three years, she was also a course convenor at Swinburne University’s Design Factory as well as a lecturer at Swinburne‘s School of Design and Architecture. Her research interests and experience focus on information design and wayfinding, as well as participatory design techniques and tools at the different stages of the innovation process.

VERONIKA EGGER is-design, Austria

LISA EHRENSTRASSER (iDr Design, Austria

‘AKH WIEN, UNIVERSITY HOSPITAL VIENNA: WAYFINDING IN ONE OF EUROPE‘S LARGEST HOSPITALS.’

Veronika Egger is an information designer. For over 25 years she has been working to make information, products and environments understandable and easy to use for everyone. She advocates a multidisciplinary and collaborative approach to arrive at the best possible solutions. is-design Her main subject areas are wayfinding and mobility as well as instructions for medical information and devices. Her clients are in the fields of public transport, historical sites, public buildings, hospitals, and pharmaceuticals.

Veronika is board member and President Elect of the International Institute for Information Design (IIID).

Lisa Ehrenstrasser is user experience (UX) consultant and designer.

In her business “iDr Design” she focus on inclusive interaction design in universal environments , e.g. in projects on wayfinding systems.

Together with Veronika Egger she owns “benutzbar” - as joint team for design research and user-centered design.

AVID DICKINSON Consumation, UK

THE INFORMATION DESIGNER IN THE HEALTHCARE FIELD

David Dickinson is an information designer specialising in communicating health and medicine messages to people and patients. He founded Consumation in 1997, and the company has worked for government agencies, health charities, professional bodies and pharmaceutical companies. Since its inception, Consumation has also conducted and disseminated pro bono research on the best way to make health messages clear and useful to patients and medicines users.

Before that, David was editor of the award-winning consumer health magazine Health Which?, published by the UK Consumers’ Association. It had a mission to spread accessible food and health messages, to test “healthy” goods and health claims, and to campaign for the interests of health and medicine users.

David was elected as an Honorary Member of the Faculty of Public Health in 2015, citing his lifetime impact on Public Health. He has served on UK government expert groups and represented patients within the UK’s National Health Service. He has published widely, in peer-reviewed medical and design journals, and book chapters.

VPXIX

IIID Visionplus May 25-26 Vienna

International Institute for Information Design