LMA Brand Design II

Zīmolu Dizains Brand Design 22

Zīmolu dizains / Martin Foessleitner, Ervins Pastors, Matīss Zvaigzne Funkc.diz. 2.kurss, Int.diz, Graf.diz, Produktudiz. April-2022

About JO bicycles are modern and safe electric glow in the dark bicycles made for safe night rides.

JO is all about safety, light and dark interaction, top quality, organic movement, outstanding solutions and soft gradients

Website

The Website allows you to meet the bicycles, check out the latest technologies and purchase parts for your bicycle

The app

The bicycle is app registered, after purchasing the bicycle you connect it with your phone through NFC

You get a member card after purchasing a bicycle - it allows you to get service and buy parts without having actual money on you

The flagship store is located in Jūrmala and it allows a 24/7 service

Our open-minded employees will take you through the store and introduce you to JO bicycles

First floor

The first floor is a showroom with bicycles, it has a bicycle service room and a small warehouse

Underground floor

The underground space is has a bicycle track and is made for bike testing - it is dark so it would allow to see the full bicycle effect

Bicycle testing

The dark underground allows to fully feel the magic of the bicycle bright lights, light and dark interaction, dynamic and organic movement

Bar menu

There is a bar underground in the middle of the bicycle track, a small chill spot for a refreshing beverage

Brand book of OZO

Created by Lotte Ausmane, Una Dakne Daniels Šatalovs, Renārs Matvejs

Story of Ozo

OZO comes from Japan, where the company main focus was on rentable, nature-friendly and affordable bicycles and human-oriented services.

Investors see a fantastic opportunity in Lavia and felt it is going to be a missed chance if they won’t make big steps toward the Latvian bike-sharing market. After sleepless nights and many discussions they came up with an idea for Energy Box called OZO.

Story of OZO

In Latvia, there are many rentable bicycle choices. To arrive here with impact and give much joy to its users, OZO offers the fantastic energy-saving device - OZO, which allows its users to collect the energy they produce in the gym. Later the energy can be used for extra free distance on OZO electric bicycles.

To help users stay on track in the OZO app, users on their account can create their own OZO animal avatar. Avatar lets users see how much energy they have, as well as other statistics and their rank the in the saved energy among their friends. Avatar sends user notifications to keep in touch.

Ozo collaborates with many gyms in Riga. OZO energy boxes are available in the reception area of your local gym. Inside the gym users can find specially customized equipment for OZO box use.

Brand Identity

Poppins light ABCDEFGHIJKLMNOPQRSTUVWZ abcdefghijklmnopqrstuvwz Poppins bolds ABCDEFGHIJKLMNOPQRSTUVWZ abcdefghijklmnopqrstuvwz

New Logo

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- electrical - sustainable

#

- safety - workout

# FFFFFF

- clean - environment

Ozo Energy Box

9

Ozo Energy Box

1 1

Ozo Energy Box

1 3

OZO App

LMA 2022 FD 2

Elīna Pavlova Anete Krastiņa Līva Firleja

Pēteris Cukurs Jānis Kokarevičs

We’ve got some history.

4

Jānis Ozoliņs himself.

Janis’ son – Mārtiņš.

After some success in operating a bike shop in Japan, Jānis Ozoliņs, the founding father of “Ozolinks”, made a decision to go back to his roots and return to the motherland.

"But why so?" you may ask.

The cyclist culture in Japan is already top tier. To Janis all of it lacked a bigger purpose. However in Latvia, the cyclist community was scattered. Moreover, Janis realised he's getting older and the shop may not have a future without a

trustworthy person to continue the legacy. Luckily for Janis, his son (who lived in Riga) also had a burning passion for cycling culture and wanted to be a part of his fathers work.

Now Janis and his son work together side by side to create a family-like community, sharing experiences and stories, creating connections while fixing up trusty bicycles.

What do we do. (in technical terms) We offer purchasing, selling bicycle parts, fixing bicycles, consulting, providing a place and neccesary tools for the repair of a bicycle.

Our goal.

Create an environment where customers feel free to repair and upgrade their bikes and become a part of a community.

Target audience.

01 Citizens of Riga, aged 17 to 48.

02 Own a bike, have the will to start cycling more or cycling is a daily routine.

03 Stable income, socially active and enjoy attending cultural, alternative events, occuring near the shop.

We value community, family, experience, emotions.

Lo-go.

Transfering to the Latin alphabet

PREVIOUS LOGO

While the previous logo worked well in Japan, it was more than clear it won’t do well in Latvia.

That is why the logo took a different form, combining streets, a robust feel, connections, while keeping the japanesse hieroglyphic-ish touch.

Not only did we change the look of the logo, but the name of our brand as well.

“Ozolins” has flourished into “Ozolinks”, putting emphasis on the key element – connection.

Keeping the hieroglyphic-ish touch

CURRENT LOGO

Depicting the streets cyclists wander in

Connection with “n” and “k”

Ideas.

In order to create a harmonious place for our people to be, work and relax in, we sketched out ideas of how the workshop should and could look like, balancing work, purchase and relaxing area.

We found a great location as it already is an epicentre of socializing, coming together due to the nearby clubs, locals and cafes.

Sketches

Location

Aristrīda Briāna 9A

Customer journey

Workshop.

This workshop is not just about bikes. Bikes are a side product. It's about experiences, emotions, friendship, family and life itself. It’s about living in the present and enjoying the process of developing as a human being.

Park it pt.2 A chill spot for you to relax, drink coffe, talk with others.

Park it.

A parking zone for your ride, so you can manouver around the workshop.

Pu

A pump your jour

ump it.

to fill up your empty tires, so rney continues.

Buy it.

The purchase area and the main place where you can ask questions and get advice from the consultants.

Fix it.

A place to fix your bike or a place for us to do it. Or we can both do it.

Scan it.

QR codes will be located brief instructions on how bike. It will directly take y instruction video or instru

It.

The workshop is a plac combines cycling enth that is why the walls of are a display one of the graffiti artist – Zahars Z

d on the walls with w to assemble your you to the uctional guide.

ce that husiasts and art, f the workshop e best Latvian Ze.

Pose it.

Each shop visiter is like family, so you have an opportunity to be a part of the family and the ''family wall'' with 2 easy steps: 01 We will take a fantastic picture of you; 02 You can put it on the wall. And that’s it.

Coming together.

A real life mockup (not in scale) of the “Ozolinks” workshop. Understanding the layout, areas of function, customer journey, logistics etc.

Merchandise.

To somewhat raise brand awareness, we’ve created merchandise in various forms: t-shirts, pins, keychains, tote bags, mugs.

We’re not going extra on advertising, but we feel this method is a great touch of showing you’re a part of a community and informing new people about the chance to be a part of it.

LMA 2022 FD 2

Elīna Pavlova Anete Krastiņa Līva Firleja

Pēteris Cukurs Jānis Kokarevičs