Design Jam Riga Jurmala 2014

DESIGNJAM RIGA & JURMALA 2014 10

DESIGN JAM Sessions RIGA & JURMALA sep 22-30, 2014

Design Jam Session 1.

Design of Information and Usability in e-environment.

22-24.09 2014 24.09 presentation during the Conference CONT_ACT RIGA 2014 30.09. at 19.00 Riga Meetup event, Mill place Session 2.

Jurmala city’s identity in the context of Rainis and Aspazija 150-year anniversary.

22-27.09 2014 (29.09 presentation)

JAM WORKS OF RIGA & JURMALA

Compiled by Daina Vitolina and Martin Foessleitner

RIGA Liene Bērziņa, Nina Mahringer & Beatrix Scholtz: DESIGN BASICS

Astra Asafreja, Agnese Vitola, Kristiana Kelase, Liene Berzina, Kristine Freiberga & Ieva Bertuse: IDENTITY OF LATVIA.LV

Brigita Šivka, Maija Spire, Annija Leimane, Guna Poga & Elina Usova: ANITA S S S S

JURMALA Ieva Pastare, Anete ŠelE, Alberts Viegliš, Kristaps Suna: Train of feelings AGRITA LAUDURGA, DAGMARA RUSMANE, INESE KLOVINA, KATRINA ERTA, LINDA ABOLTINA, LIGA MADNE & MONTA TIGERELIVA: RAINIS - ASPAZIJA = ?

DACE ABOLIŅA, SANDRA ŽVAGINA, ALEKSEJS DONKA, MARIS MORTUKANS & ARVĪDS ENDZIŅŠ: CULTURA AS A NAVIGATION

JAM RIGA

Design of Information and Usability in e-environment.

Design of information and usability. Research of  public servises of public administration institutions in e-environment. Analysis, offer a new solutions for the improvement or redesign.

Design Jam

DESIGN OF INFORMATION AND USABILITY IN E-ENVIRONMENT LIENE BERZINA NINA MAHRINGER BEATRIX SCHOLTZ

COMPOSITION

READABILITY

PERCEPTION

NAVIGATION

OVERVIEW Harmonious color code

Warm colors have more attraction

Color supports content WARNING WARNING

FINDINGS Color Codes

Grids

TESTING

OVERVIEW Important info: left side on the top

Text: less is more

Balance between text & graphics

FINDINGS Red line - Logo & page Eyecatcher

TESTING

Anita

ADJUSTMENTS

+A -A

OVERVIEW Where Am I ?

A

Intuitive Follow common design rules

D

FINDINGS ABC vs. Numbers

Dead End

TESTING

FAMILY

OVERVIEW Line length: 8-12 words Text-columns: better too small than too big Contrast: min. 70%

FINDINGS Font Size

Adjustments

TESTING

Our TEAm ArT AcADEmY OF LATVIA

Astra Asafreja

Agnese Vitola

LATVIAN AcADEmY OF cuLTurE

Kristiana Kelase

Liene Berzina

Kristine Freiberga

Ieva Bertuse

IDENTITY OF LATVIA.LV

LATVIA.LV ?

None of our team used it daily or even knew about latvia.lv website. And we are not the only ones. We wanted to find out where is that problem. Latvia.lv should be very important for Latvian citizens. The aim of the website is to ensure quick and convenient access to the services provided by Latvian State institutions and municipalities.

NO NATIONAL SYMBOLS

NO NATIONAL COLOURS

Our focus was on the visual aspects of latvia.lv website. Threw exploration and conversations, we came to a conclusion, that latvija.lv do not represent itself as an official national website.

Firstly it do not include national symbols and secondly it’s colour code have no connection to our traditional colours (which we consider to be maroon and white). As our time was limited, we focused on and tried to solve those two main things.

AMBER COAT OF ARMS

FORESTS HONEY FLAG

ICE FISHING FOLK SONGS

RIGA

IDENTITY OF LATVIA BALTIC SEA

COUNTRYSIDE BLACK BREAD “LIELVARDE’S” BELT

FOLK DANCES

HOCKEY We started with defining the identity symbols of Latvia. As a result we got some main key words which are highlighted, and they were – flag of Latvia, coat of arms of Latvia, folk dances, folk songs, Riga, Baltic sea, forests, icefishing, black bread, hockey and “Lielvarde’s” belt.

COAT OF ARMS FLAG

IDENTITY OF LATVIA BALTIC SEA

“LIELVARDE’S” BELT

From all symbols we choosed the ones which in our opinion could represent latvia.lv as best as possible, not to mention, that it have to look official, trustfull and representative, so we choosed coat of arms of Latvia, flag of Latvia, Baltic sea and “Lielvarde’s” belt.

SYMBOLS OF LATVIA GRID WITH PICTURES OFFICAL

cATEGOrIES

GRID WITH ICONS

NATURE BACKGROUND

We* made different examples of latvija.lv first page (including previosly mentioned identity symbols of Latvia), examples we divided in 5 categories: official, LV symbols, grid of pictures, grid of icons and nature background. *special thanks to our girls from Latvian Academy of Culture, who also made very good and creative examples, without knowledge in graphic design! :)

We tested them on the potential users. They had to choose the ones which would work better for latvia.lv.

NATurE BAcKGrOuND COAT OF ARMS OF LATVIA BALTIC SEA

In this example we included such identity symbols as the coat of arms of Latvia and the Baltic sea in the background.

This is the winner example (chosen by 17 of 24 people) in category “nature background” as the first page of latvija.lv.

OFFIcIAL

COAT OF ARMS OF LATVIA NATIONAL COLOURS

In this example we included such identity symbols as the coat of arms of Latvia and the colours of flag of Latvia, such as white and maroon.

This is the winner example (chosen by 18 of 24 people) in category “official”.

SYmBOLS OF LATVIA LATVIAN FLAG COAT OF ARMS OF LATVIA

In this example we included such identity symbols as the coat of arms of Latvia, the colours of flag of Latvia and the flag of Latvia itself.

This is the winner example (chosen by 19 of 24 people) in category “Symbols of Latvia”.

GrID WITH PIcTurES COAT OF ARMS OF LATVIA PICTURES OF LATVIANS

NATIONAL COLOURS In this example we included such identity symbols as the coat of arms of Latvia, colours of flag of Latvia, some pictures with latvian identity to illustrate each category of the list.

This is the winner example (chosen by 17 of 24 people) in category “Grid with pictures”.

GrID WITH IcONS COAT OF ARMS OF LATVIA ICONS

NATIONAL COLOURS

In this example we included such identity symbols as the coat of arms of Latvia, colours of flag of Latvia and some icons to illustrate each category of the list.

This is the winner example (chosen by 23 of 24 people) in category “Grid with icons”.

TOP 3

From previosly showed winner examples in all categories, the most highlighted winners were “nature background”, “grid with pictures” and “grid with icons”.

cONcLuSION NATIONAL COLOURS COAT OF ARMS OF LATVIA ICONS

“LIELVARDE’S BELT”

As a conclusion of our example’s test winner and majority opinion to include “Lielvarde’s” belt, we made the resultative example, which included such identity symbols as the coat of arms of Latvia, colours of flag of Latvia, icons to illustrate each category of the list and “Lielvarde’s” belt.

PrESENTATION

We had the great pleasure to present our work at international conference “CONT_ACT RIGA 2014: E‑Government CONTent and ACTions – Effective Public Services” in Riga. Participants of the conference gave feedback‑face to face and on Twitter.

FEEDBAcK

anita s s

s

s

s

s

s

s

ANITA’S TEAM

STUDENTS FROM ART ACADEMY OF LATVIA

Brigita Šļivka Maija Spīre Annija Leimane Guna Poga Elīna Usova

design jam 22.-24.09.2014

CONTENT

investigation briefings process problem defining solution searching recheking

final result cont_act riga conclusions feedback

remarks

pre-workshop

Research about e-government services /www.latvija.lv/ Summarizing pros and cons, sharing thougts, brainstorming.

Going at the place.

Checking, testing and just observing e-service providers.

INVESTIGATION

DAY 1

Working together with Martin Showing our research about e-services in presentations, discussFinding focus points and problems

BRIEFING

DAY 1 administrative officers in Latvija

people still choose to use government services “face to face” We find out that there is a problem with administrative officers, who provide e-services at the place.

There is many people who still choose to use government servies ‘’face to face’’ and administrative officers do not have convenient possibilieties to tell them about these services in easy, clear and fully understandable way.

THE BRIEF Change a situation to a better one for administrative officers, who provide e-services at the place.

PROBLEM DEFINING

PROCESS

DAY 1 Anita

Anita - one of 3000 administrative officers ir Latvija.

There are so many Anitas who needs a ‘helping hand’ in their daily working process.

PROBLEM DEFINING

PROCESS

DAY 1

anita

user

latvija.lv

Find possibilities that improve communication between anitas, users and e-services / latvija.lv /

PROBLEM DEFINING

PROCESS

DAY 2 Is there a way to help Anita?

We made some tools which could possibly change a situation to a better one for Anitas.

 NEZINI

UZZINI

LIETO

ZINI

www.latvija.lv

Easy readable poster [could also be used as banner] with main icons

Visual story about one service from latvija.lv

PROBLEM DEFINING

PROCESS

DAY 2

Brochure with main information and steps

Pop-up installation with one specific service step by step explanation PROBLEM DEFINING

PROCESS

DAY 2

We visited Office of Citizenship and Migration Affairs, Library, Riga City building authority and other offices in Riga. Via phone we also spoke with some ‘Anitas’ to better know the situation in other cities, not only in Riga.

We talked with lady from ministry.

RECHECKING

PROCESS

DAY 2

We realized, that there are quite opposite views about information that shoud go thru administrative officers and what really goes.

About information that administrative officers shoud know about latvia.lv page and what they really know.

RECHECKING

PROCESS

DAY 2

“There has already been some PR campaigns about latvija.lv page.”

“Library workers had seminars about using latvija.lv. This is enough.”

“Brochures become outdated in short time.

It is not an effective way of showing information.”

ministry

“We know latvija.lv page and use it often.

And we also tell people about possibilities in it. ” “I have learned about latvia.lv page by myself.”

“Brochures is very neccessary in our work.

We make them ourselves, writing by hand, because people need them.” anitas

RECHECKING

PROCESS

DAY 2

Our final resault is an open discussion...

What can we do?

How to organize a system for both anitas and ministry?

FINAL RESAULT

DAY 3

It’s a huge experience of presentation art. It’s a new poinf of wiev. It’s a luck to be here. We wanted to pay attention to common administrative officer, that is working to help Latvia citizen. To focus on the importance of “eye to eye” contact, to speak to real people and to trust him.

We understand, that it’s a new age to turn all information from paper to digital, but ewerybody should understand that computer can’t replace real Anitas smile.

CONT_ACT RIGA

DAY 3

Most of the administrative officers with whom we talked supported tool (brochure, banner etc.) idea. This shows that existing problem is actual and there is necessity to deal with the situation.

In the future there should be initiated some methods, which improve better communication between administrative officers and ministry.

At the end we do not have one specific answer to the existing problem. But as we understood most important thing is to start ‘melting the ice’ and bring some important questions into the discussion. This is needed for all involved sides - administrative offices, ministies and of course also for us - e-services users.

CONCLUSIONS

after-workshop

What we got from all of this?

- new experience together with Martin - it is good to have acknowledgment paper after all of this

FEEDBACKS

after-workshop I liked to be on ohter side. Usually I'm just a random citizen, but now I had this possibility to look what happens in the otnher side of governments walls.

This made me think... If people on the one side think that they have done their work by showing one presentation, but people on other side think that it was just for their information - there something is disconnected. If you give some information for anybody, check twice - Did he understand it correctly.

I'm just thinking about timing. It was interesting. I think it was too short, but might be that, if it would be longer we wouldn’t be so concentrated and wouldn’t get so far.

Thank you, Martin!

Maija

FEEDBACKS

after-workshop Concept which includes fact that we must go on the streets and ask people (Anitas) what they think about our idea seems valuable for me. At the first moment it does not make you feel very comfortable to go out of comfort zone, but at the end it is meaningful. We watch people reactions, speak with them and let them speak and all this gives deeper sense for the Project.

It is not about what we think they need, but really understand what are true needs for those people.

Maybe the time was too short for our group, we would like to make a deeper investigation to speak with more people and have even better understanding of all this situation with real Anitas.

At the end, I can say that this was great time together and great teamwork with, firstly, with my group partners and, secondly, with all workshop members. The atmosphere was very friendly and cheery and this made all this workshop journey joyful. Also the final result maybe at the first time was something different of what we expected, but after CONT_ACT conference and feedback we understood that our main goal was to start asking questions to the audience and let them think about the situation with Anitas.

FEEDBACKS

after-workshop "Coming together is a beginning. Keeping together is progress.

Working together is success." --Henry Ford The difference between success and failure is a great team.

The atmosphere created was very comfortable and conducive to students growth as an individuals and we will go back as a motivated persons. You have created a positive difference. It was a wonderful experience being a part of this workshop. It was an effective blend of theory, analogies, stories and practice where Martin has been very patient and has done an excellent job at ‘lighting a spark’ in all of us. It has been an eye-opening workshop, a wonderful training. Effective examples and stories to download information in a very simple manner. We also had an amazing team work. Being able to work in a team is important in today's work environment. There are many skills involved in effective teamwork. No matter how smart, talented, driven, or passionate you are, your success depends on your ability to build and inspire a team, to work better together toward a common vision and goals.

FEEDBACKS

NOW

This is a platform / interface for YOUR additional future feedback and remarks REMARKS

JAM JURMALA RAINIS & ASPAZIJA

The 2015 UNESCO proclaimed Rainis and Aspazija (poets) 150-years anniversary. Jurmala is proud with the memorial sites of these giants and would be interested in ideas related to commemoration of both poets and their visibility in the urban environment.

Rainis - Aspazija workshop in Jūrmala

/Train of feelings/

Ieva Pastare LMA Anete Šķēle LKA Alberts Viegliņš LMA Kristaps Sūna LMA

Rainis - Aspazija workshop in Jūrmala

/Train of feelings/

Ieva Pastare LMA Anete Šķēle LKA Alberts Viegliņš LMA Kristaps Sūna LMA

pre-workshop survey Before this workshop Rainis and Aspazia for us actually was well known figures. But at the same time it is the main reason for that you actually don’t know anything more. Every of us came there with some large issues about them what we clarify before we came in the house of Aspazia – our first day meeting point.

One came with historical and structured presentation about poets, stories about their literature obligatory reading at school and their personalities, another came with Aspasia sweets from Skriveri and the magazine with fashion pictures from shooting in the same place we had-only before restoration.

briefings The key of this jam was that we needed to be very open-minded to create new ideas for new design platforms. We had three days, two groups of people with a different studying experience, Rainis and Aspazia, Jurmala like a place for something more than relaxing SPA and sea. We also had very well structured topics from Martin about how we are recommended to work.

Mix like we think that it’s better, create how much we can without any borders. But at the same time cut, cut, cut everything that our project make too big for our resources.

That wasn’t easy!

the process and steps within the workshop In our group we were three students from Latvian Academy of Art and one from Latvian Academy of Culture. It was enough to create different ideas and also search for their developments in a various ways.

First evening in 15 minutes we came out with idea about comics!

That was bang idea to make special train using posters with special series of drawing and modern designed comics what being like a chat between Rainis and Aspazia. Modern way how to let know about this personalities for those who are not very interested in literature or exactly this authors.

After first day spending in the house of Aspazia we had a lot of background information about their life. We had a touch especially for their love letters. Also we had a chance to get copies from some of them.

Second day we knew that for us this is the main value of this people what we want to tell about to others from or in Jurmala not only in 2015 but also always.

They writhed to each other for 35 years in more than 2400 letters no matter where they was or how they was feeling Rainis and Aspazia was trying to tell about things and feelings what they care about in a specific type of language – so sensitive and deep that people from outside even don’t understand it. We wanted to let people get known them from more personal and intimate aspect than we do it in school; let them know about letters what is included in UNESCO heritage in a discipline of Memory of the World from 2009. We started to read fragments from their correspondence and cute out some peaces that make short conversations between them. We were surprised how unusual the letters are.

the process and steps within the workshop Second day we to fight our project in awayAcademy how to cut In our group wehad were threeabout students from Latvian of down Art lot ofone details we wanted to include like It a one. were to thinking and fromwhat Latvian Academy of Culture. was We enough create about the train where people can hear love letters like a audio, different ideas and also search for their developments in a various ways. also we wanted peoplewe know about form outside First evening in to 15let minutes came outthis withpossibility idea about comics! (doors, windows, chairs, walls)special with a using of posters andwith stickers like That was bang idea to make train using posters special they statures, also we were thinking about how to create special image series of drawing and modern designed comics what being like a chat for train stop where a first couch. way how to let know about between Rainis andstops Aspazia.

Modern We wanted to make good who are not very interested in literature or this personalities for those interior design too – exactly this authors. to let people feel comfortable and special while they are their dialogs.

And one more thing – we wanted After firstlistening day spending in the house of Aspazia we had a lot of to cooperate with Latvijas Pasts post let passengers background information about(latvian their life.

Weoffice) had atotouch especially write and send a postcards across all over the world (on the for their love letters. Also we had a chance to get copies fromone side you can write what you want to tell to other, but other is a space some of them. for a sentences from Rainis and connect love with Second day we knew that for us Aspazia) this is thetomain valuetheir of this people people what you care about. what we want to tell about to others from or in Jurmala not only To2015 makebut thisalso process more real we did some practical things what also in always. helped to us in – when worked with people They writhed tothird eachday other for 35we years in more than 2400trying lettersto- test our project.

That was very good experience and for sure this the no matter where they was or how they was feeling Rainis andwas Aspazia mosttrying important of things our design jam – because onlycare when youin tella was to tellpart about and feelings what they about about your to target–audience thanand youdeep can that get some aspects specific typeidea of language so sensitive people from and different fresh additions about what you haven’t think before finally outside even don’t understand it. We wanted to let people get and known knowfrom whatmore and why this isand all intimate about. aspect than we do it in school; them personal let them know about letters what is included in UNESCO heritage in a discipline of Memory of the World from 2009. We started to read fragments from their correspondence and cute out some peaces that make short conversations between them. We were surprised how unusual the letters are.

the experience and feedback at the various presentations Because that we had a different skills and background of our studies and also division of jam groups the results and the topics about what people talked and discussed in the presentations was really diverse.

One prepared icons of design, other platform for discussions (that was the result of really open-mind thinking) and we – place for feelings in a way of the value of Latvian units of culture.

This was three days workshop actually where all what we had was about people and their needs or abilities in away of make it shown in design, creative details and functions.

the students evaluation In three days we create projects what in a normal, usual condition could take several months. Very useful area and place changing.

Great team work skills and learning how to create better and more effective (also to see differences what and why some exercises make someone calm, another nervous). To dare tell about your idea to others especially do it in other language. If we would make this design jam in Riga it seems that we never get to those result what we had now. Chance that we were able to spend and taste three days in Jurmala was an amazing starting point and resource to continue and at the end came out with ideas like this - made so close and natural ideas about them of the reason about aspect of authentic environment.

create a platform interface for additional future feedback and remarks This interface was very helpful because otherwise we haven’t met and thought about Rainis and Aspazia so saturated that after you have feeling that you know them well.

Remember, at the start there was said something about well known figures about people at the same time knows all and nothing...

Putting together art and culture students it was a space, field where ideas come across different solutions. And also you started to arise connections, collaboration about what we even haven’t visualized and concede before.

In a billion words on the paper they made 2499 letters

1154

1345

Full of passion, sense, pain, regret, confession, emotion, truth, sweetness...

Presentation

It will be train of the feelings where people can listen an audio with recorded love letters.

...in a three different languages.

LATVIAN

RUSSIAN

GERMAN

From 2009 their letters are included in UNESCO heritage in a discipline of “Memory of the World�

For people nowadays the deepness and magic of these letters still remains undiscovered, thereby losing an irreplaceable value.

There will be audio files in three original languages in one special couch direction to Riga – Dubulti – Riga two weeks in 2015 (Rainis birthday is in September 7 – 13th /Aspazia birthday is in March 16 – 22th) two times per day ...and visualizations

Train of feelings Two brilliant poets - at the same time two ordinary people

Rainis

Aspazija

1345 in

35 years 1154

Full of In a billion words on the paper they sent 2499 letters to each other since 1894 till 1929.

In a three different languages latvian, russian and german.

passion; sense; pain; regret; confession; emotion; truth; sweetness.

For - local people and guests - for those who already knows Rainis and Aspazija and those who want to discover their personalities not only their poems - also for people who like authenticity of love and nontraditional experiments.

To let people to find out, to know, to meet, to feel, to dream, to sense, to live,to experience ...

Because we know that Rainis and Aspazia are more than poets and love is more than words.

...and that 96 % of our respondents who are using train in this direction are ready to interact in this project and hear letters by speakers

the final result From concept of tRainis and comics we made a project The train of feelings.

Two weeks in 2015 (Rainis birthday is in September 7 – 13th /Aspazia birthday is in March 16 – 22th) there will be one train going direction to Riga – Dubulti – Riga with a one special coach.

Two times a day people who came in our coach could listen Rainis and Aspazia love letters in audio files in speakers while they are going to their stop in a three different languages (original writhed in latvian, german and russian).

We made demo video by our selves talking like Rainis and Aspazia.

And when you hear how he call her like a my lovely sunbeam (..).

It is clear than love is more than words!...

...and that 96 % of our respondents who are using train in this direction are ready to interact in this project and hear letters by speakers

CULTURE AS A NAVIGATION CULTURE OF NAVIGATION

DACE ĀBOLIŅA SANDRA ŽVAGINA ALEKSEJS DONKA MĀRIS MORTUKĀNS ARVĪDS ENDZIŅŠ

Rainis and Aspazija?

Why R&A? What is the meaning of R&A for latvians and Latvia?

What are the associations of R&A? What do we know about R&A? What do we think of R&A now, in year of 2014?

1

EXPLORE

RAINIS • • • • • •

Jānis Pliekšāns poet ASPAZIJA playwriter interpreter • Johanna Emilija teacher Lizete Rozenberga/ politician Elza Pliekšāne • poet • playwriter • interpreter • feminist-activist • politician

THE GREAT THINKER

Highlight the values that are imperishable.

Domas ir spēki: ko tu domā, Thoughts are powerful: tas tu esi. you are what you think.

Mēs dzīvojam īsti tikai tik daudz,cik satiekamies ar sevi, savu darbu un saviem mīļajiem.

We live for real only as long as we meet ourselves, our work and our loved ones.

THE GREAT THINKER Highlight the values that is imperishable.

There is an artist Katrā cilvēkā iemīt in each one of us,and the substance mākslinieks, un viela, to make, is life. It would be very kas viņam jāveido, ir dzīve. sad, if he left it in a daily lack Būtu ļoti bēdīgi, ja viņš to of readiness and wouldn't create atstātu ikdienišķā negatavībā anything bigger, more beautiful and always new from it un neradītu no tās ko lielāku, skaistāku un vienmēr jaunu.

Mums jāsaudzē tāds mazs puisītis – Prieciņš.

Mēs viņu maz pazīstam.

We need to cherish that little man -Joy. We know him too little

WHY RAINIS & ASPAZIJA?

n

e th e r r fo utu f e lu d va an

of

io at ir sp in

of lif e

wa y

r fo

th in ki ng

ds or yw ke kno wle dge

nt se e pr

2014

COMPULSORY LITERATURE

Pastāvēs, kas pārvērtīsies The one who changes will remain

SOCIAL ACTIVE RAINIS • • • • • • • •

socialist national leader of the Revolution of 1905 Latvian presidental candidate in 1922 minister of Education head of the Latvian National Theatre founder and head of “Daile” theater editor in chief of “Dienas Lapa” newspaper activist of “The New Current” movement

FEMINIST & DON JUAN • • • • •

Aspazija and Rainis - modern personalities Aspazija - first Latvian feminist supported women’s rights and emancipation Rainis - communicative, attractive for ladies was cheating Aspazija (more than once)

IMAGINE RAINIS ...to be a sea animal

...to be something to sit on

34% crab 16% oyster 16% octopus

47% park bench 26% rocking chair 16% throne

IMAGINE ASPAZIJA ...to be a toy

...to be a light source

35% kaleidoscope 20% domino 15% kit for the young chemists

40% 20% 15% 15%

candle torch flashlight sun

1. BEFORE LOVING SOMETHING, YOU HAVE TO GET TO KNOW IT.

Jurmala - resort city in Latvia with potential and qualities: - nature, beach - historical heritage (city of Rainis and Aspazija) - rehabilitation resorts - location, infrastucture - traditions (Jomas street celebration) - tourist attraction

2. USE WHAT EXISTS TO CREATE WHAT IS TO BE.

Next year (2015) Jurmala will be the city of Rainis and Aspazija.

We think of not forcing Rainis and Aspazija and culture on Jurmala’s visitors and habitants. Culture has to be present in a smart and well designed way.

3. THINKING OUT OF THE BOX.

Before the culture we thought of people. Where are they? What is the value of Jurmala for them? And we got one answer - BEACH. So we don’t have to bring people to culture, bet bring culture to them.

To the beach.

4. HOW TO FIND THE WAY FOR THE NEW SOCIAL PLAFORM? We found ourselves lost in the Jurmala beach and Rainis and Aspazija compulsory literature. So we developed idea of “culture navigation” and “culture of navigation”. We imagine Rainis and Aspazija as a navigators from people’s beloved beach to cultural sights. And we hope that no children would be lost on beach if the culture of navigation improved.

2 MAKE

CULTURE OF/AS A NAVIGATION

where is culture?

CULTURE OF NAVIGATION CHILDREN AND PARENTS VISITORS LIFEGUARDS AND EMERGENCY

POTENTIAL OF CULTURE SEASONAL CHARACTERISTICS IDENTITY/FACE ADDED VALUE

I VAIVAR

Vaivari

ASARI

Asari

ŽI MELLU

Melluži

TI DUBUL

Dubulti

BULTI

U JAUND

JaundubuIti

RI

PUMPU

Pumpuri

MAJOR

Majori

I

ARI DZINT

Dzintari

RI BULDU

Bulduri

E LIELUP

Lielupe

TESTING. OBSERVATIONS. INTERVIEWS.

3

CHECK

interviews.

meeting point.

measuring system.

NAVIGATION = SAFETY CULTURE = ADDED VALUE

conclusion

happy for experience!

FEEDBACK

COMMENTS AND EXTENSIONS

Vislielāko atsaucību izpelnījās ideja par pludmales zonas aktīvāku iekļaušanu pilsētvides organizēšanā – tā ir visvairāk apmeklētā vieta Jūrmalā, kurā pulcējas vislielākais pilsētnieku un tūristu skaits vasaras mēnešos.

Jūrmalas pilsēta ir priecīga, ka studenti šeit guvuši iedvesmu jaunām idejām, un ir atvērta jauniem un interesantiem sadarbības piedāvājumiem arī turpmāk!

Agnese Miltiņa Jūrmalas pilsētas domes Kultūras nodaļas vadītāja

Event highlighted a particular perspective of creative industries — design and design thinking as an effective instrument for creating and strengthening new partnerships.

Presentation of the results were highly evaluated by more than 120 conference participants, and results were taken back to the public institutions and private companies for further development.

Lilita Sparane Executive Director, Latvian IT Cluster I hope after this workshop – design thinking will be part of professional performance of culture management students. Very valuable was also the network of involved institutions – thanks to all supporters!

Agnese Hermane Head of Culture Management and Creative Industries programme Latvian Academy of Culture

It is important for unitary identity to be recognizable, foreseeable, as a result providing clarity, reliability and visual purity. It is also indicative of foreseeable and clear public administration and demonstrates concern for the user.

Ingūna Elere Art Academy of Latvia Did you ever had a situation that you are felling into the sleep while driving the car? And what do you do? One is opening the window, other one is taking the nap or drinking strong coffee. This I could call ENERGY INJECTION. If we transfer this idea to design education, then short workshops as Design Jam we should take as DESIGN INJECTIONS, to load ourselves with short, strong, sweet and simple design essences.

Ilze Kundziņa Art Academy of Latvia The good thing what created a spillover effect is the"after-process" when the results were introduced to the large-scale audience at the conference as well at the Mill.

Daina Vītoliņa Design Information Centre Culture alone can’t save the city, but all together - the culture, human orientated services and accessible environment once could manage it.

Barbara Ābele Art Academy of Latvia

I liked and why “I was very inspired because of that feeling that three days you can be away from everyday rhythm.”

Anete ”Unusual, unexpected way of thinking, creating, generating useful ideas; lots of fun.”

Kristīne “I did like the whole concept of the design jam - having to work together with so many different people and opinions” Liene Bērziņa “Content was very structured.”

Māris Mortukāns This made me think… “...that modern way of design is first of all design thinking. And method. This made me think about information design.”

Kristaps Sūna “...that more often we need to cooperate with people who live or think different - that helps ourselves to create new, fresh formulas of how we do, act and think.” Anete “About the fact how many things can be done in such a short period of time if something is already planned in advance” Liene Bērziņa “Hearing doesn´t mean understanding...”

Agnese

What I have experienced I could link it with …

“Think, do, talk, learn more.”

Maija Spire I didn´t like and why “My feelings were uncomfortable because of time limits for some exercises and also because of presenting in English (but that was very good training)” Anete What I have experienced I could link it with …

“Group work - it´s always hard to do that, but it´s worth it!”

Arvīds This was too short, please more on …

“socializing (between groups and between academies), exchanging experiences.”

Kristīne Something else that I would like to mention …

“You´re doing great job, I´ve taken lots of good ideas and advises from this workshop!”

Kristīne “ich habe mir, wenn ich ehrlich bin, mehr fachlichen input erwartet. ” ...

“Thanks. It was great experience.”

Māris Mortukāns

EIROPAS KULTŪRAS GALVASPILSĒTA

NOTIKUMS

Design Jam izstāde un radošās darbnīcas exhibition and workshops

Izstāde “Design Jam” sniedz ieskatu dizaina tapšanas procesā, apliecinot, ka labs dizains ir cieši saistīts ar sadarbību starp dizaineru un tā radītā produkta lietotāju. Izstāde ir stāsts par atšķirīgām metodēm, kuras, lietotas dažādās situācijās, kalpo kā noderīgs rīks, lai pārbaudītu dizaina risinājumus pirms to ieviešanas praksē. Ikviens tiek iesaistīts, jo dizaina tapšanas pamatā ir līdzdarbības princips, ideju testēšana un eksperimentēšana. Šajā izstādē reprezentēti IDeALL platformas labākie piemēri un sniegts ieskats Sent-Etjēnas Cite du Design darbībā. Sent-Etjēna kā inovatīva dizaina pilsēta ir augstu novērtēta ne tikai Francijā, bet arī globāli, jo pilsēta ir gan starptautiski nozīmīgās dizaina biennāles rīkotāja, gan līdzās 10 citām pasaules dizaina zvaigznēm - UNESCO radošo pilsētu tīkla dizaina pilsēta. Francijas piemēri stāsta par izcilu sadarbību starp dizaineriem, skolām, pašvaldībām, par pilsētām, kuras notic un uzticas dizainam, kā risinājumam, kas sniedz labāku dzīves kvalitāti ikvienam.

Līdzās starptautiskajam izstādes kodolam, sniegta Latvijas jauno dizaineru pieredze dizaina tapšanas izziņā. Arī Latvijā notikšās radošās darbnīcas gan 2013. gada oktobrī Rīgā, gan šoruden Jūrmalā un Rīgā, veidotas pēc līdzīga uzstādījuma - izmantota metode, kas dizaina risinājumam atbildes meklē sadarbībā ar lietotāju - vai tas būtu muzeja darbinieks, vai valsts ierēdnis, vai pilsētnieks, vai tūrists.

Radošajās darbnīcās, kuras vadīja Austrijas informācijas dizaina eksperts Martins Fosleitners (Martin Fößleitner), tika pētīti atšķirīgi jautājumi - piem. e-vides pakalpojumi valsts sektorā, 2015. gads - Raiņa un Aspazijas jubilejas gads. Darbnīcu dalībnieki - dizaina un kultūras menedžmenta studenti. Darbnīcas tapa sadarbībā ar Barbaru Ābeli, (Latvijas Mākslas akadēmija) un Agnesi Hermani, (Latvijas Kultūras akadēmija).

9. un 10. decembrī arhitektūras un dizaina studijā xcelsior Rīgā, Raņķa dambī 1, notiks radošās darbnīcas valsts pārvaldes vadošajiem darbiniekiem. Vietas izvēle nav nejauša – xcelsior rūpīgi atjaunotajā, slavenā Rīgas pilsētas arhitekta Reinholda Šmēlinga projektētajā skolas ēkā. Te jau vairāk kā divus gadus xcelsior sniedz iespēju ikvienam interesentam iepazīties ar arhitektūru un dizainu lekciju, semināru un izstāžu formā. Ēka atrodas līdzās jaunatvērtajai Latvijas Nacionālajai bibliotēkai – vietā, kas iezīmē jauna Rīgas radošā kvartāla potenciālu. Arī šobrīd, pateicoties Rīga 2014, te skatāmas pasaules dizaina zvaigznes – Vitra dizaina muzeja (Vācija) izstāde “Slēptie varoņi” un Sent-Etjēnas Cite du Design (Francija) ekspozīcija “Design Jam”.

Izstāde “Design Jam” ir Rīga 2014 notikums un iekļauta 10. starptautiskā festivāla Dizains.Nākotne 2014 programmā. Festivāls notiek Rīgā no 01.09. līdz 31.12.2014. un tā programmu veido Latvijas un ārvalstu mūsdienu dizaina izstādes, lekcijas, radošās darbnīcas. www.dizainsnakotne.com www.facebook/dizainsnakotne

Izstādes “Design Jam” starptautiskais kodols tapis Sent-Etjēnas Cite du Design (Francija) sadarbojoties ar Grācas dizaina mēneša (Austrija) programmu.

Ekspozīcijas dizains: Marija Negrau (Maria Negrao) un Izabella Reihela (Isabel Reichel), FH Johanneum Lietišķās zinātnes universitātes Grācā (Austrija) maģistrantūras studenti, dizaina profesores Erikas Tummelas (Erika Thűmmel) vadībā.

Izstādes “Design Jam” plakāta grafikas autore: Dārta Losāne.

Izstādes iekārtojums: Gints Mālderis, “Pieci Ezeri”.

Foto: Gints Mālderis, “Pieci Ezeri”.

DESIGNJAM RIGA & JURMALA 2014 10

DESIGN JAM Sessions RIGA & JURMALA sep 22-30, 2014