FOCUS Plant City Business 06-07 July 2007

C O M M U N I T Y

B U S I N E S S E S

T H A T

A R E

H E R E

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A PA I D A D V ERT IS E MENT SEC T IO N • PA RT 2 O F 3

PLANT CITY EDITION

owners of The Artistry Salon and Spa

SEE THE ARTISTRY’S PROFILE ON PAGES 2 AND 3

The Artistry Come Get Pampered!

Hair

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Nails

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Massages

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Facials

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Owners Ron and Jana Evers

The Artistry Salon and Spa, owned by Ron and Jana Evers, is 3000 square feet of pampering. They specialize in hair, nails, skin care and massage.

The Artistry team includes (21) hairstylists, (3) massage therapists, (2) nail technicians, and (3) aestheticians. The Artistry focuses on continuing education and hands-on classes. This includes educators as well as the top platform artists of the time.

The beneďŹ ts to all of this is to be able to perform at the highest level while keeping you up on the latest trends, colors, cuts and styles.

Massage at The Artistry is becoming an art. Not only do they have Swedish massage and deep tissue, but they also perform hot stone massage and help treat sports injuries or problem areas.

They now have added Myokinesthetic massage, which clears nerve pain through the muscle.

This helps treat carpel tunnel, sciatic pain, and headaches. The A variety of retail products are available.

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and

much

more!

There are three nail tech stations.

The Artistry hosts 20 hair stations.

therapists have also just included detoxifying ionic footbaths and body wraps to their list of services.

The aestheticians work is not just limited to facials and waxing. They also offer Microderm- abrasion, Holistic Dermabrasion, Ear Candling, Permanent Make-Up, High Frequency Acne Treatments, Rosacea Treatments, Anti-Aging services and use all Botanical products made by Pervonia.

The nail technicians offer a wide variety of services ranging from manicures and pedicures to full sets and everything in between. They specialize in Pink and Whites and Spa pedicures.

If you are thinking about a day for yourself, The Artistry is the place for you. They offer packages that range from a massage and a facial up to a half day of relaxing and pampering. Their most popular package is the Tranquility Package that includes an hour long Swedish massage, a deluxe facial and a manicure and pedicure.

If you are having a special event, prom or wedding in the near future, please call on them. They can accommodate any size group. If you are looking for a particular hair product, they probably have it, too. The Artistry carries about 12 different lines to meet everyone’s styling needs.

The Artistry 1505 South Alexander Street, Suite 102 Plant City, FL 33566 (813) 717-7700 There are five massage therapy/aesthetician rooms for your pampering needs.

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Desco Printing Company, Inc.

A Great New Option for Plant City Design

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Print

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Copy

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Deliver

Longtime customer Mary Alice Hendricks, Executive Director of Pregnancy Care Center of Plant City, had this to say about the opening of Desco’s new location, “Kudos to Desco on their new office in Plant City! Managing a non-profit organization has its challenges, and the team at DESCO has been a great asset to our operation. Whether we needed a design concept that was cost effective or the basics like letterhead and envelopes, Desco has been there with not only a great value, but prompt, courteous attention and the flexibility we need as a smaller business. We look forward to continued great service from Desco.”

Desco offers samples of their work for all customers to see

In Brandon, in the year 1970, a gentleman who shall remain nameless began a printing business out of his house. His initials being D.E.S., he added “co” to the end to stand for “company”, and Desco Printing Company, Inc. was born. In the early 80’s, the shop was moved into its Valrico office, where graphic artist Jim Zipperer came on board, and in 1989, current owners and Plant City residents Robert and Phyllis Westlake bought the company. The couple’s two sons, Rob and Tom, are also active in the business, overseeing most of the day to day operations.

From individuals to corporations, Desco Printing will service any customer, although their target audience is the small business. With hours from 8:30 a.m. until 5:00 p.m. Monday through Friday, and after/before hours available by appointment, their flexibility serves customers well.

“Our goal is to keep our customers satisfied,” Zipperer stated firmly. “We want them to continue to come back, and to tell those around them about our services.”

Taking over a small company and growing it not only through an industry changing technological revolution, but also establishing a solid clientele, is no small feat. The Westlakes are proud to call their customers friends, and with a new generation of their family now adding fresh ideas, new products, new technology and an eagerness to grow the business in the future, Desco Printing is excited to announce their second office, right here in Plant City! Their message to our community is, “Just try us once!”

“Our Valrico office draws quite a few people from Plant City,” commented Zipperer, who manages the new office. “We chose this location not only because it’s a growing area, but because we want to keep our Plant City customers satisfied.” Their office here is located in the beautiful Village Shopping Center, between Wal-Mart and Lott-Mather on Jim Redman Parkway.

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Jim Zipperer is the Manager of Desco

Left to right: Robert Westlake, Jim Zipperer and Rob Westlake

From design to delivery, Desco offers a full range of services: 39 cent color copies Flyers Business Cards Letterhead Envelopes Brochures Catalogs Purchase Orders Newsletters Invoices Bulletins Programs Calendars Rubber Stamps Continuous Forms Doorhangers Notepads Shirts Caps

jor League Baseball garment manufacturer Soft as a Grape, who gives Desco the privilege of being the only company to print their garment’s tags.

“We appreciate the opportunity we have now to do even more business with people of Plant City,” Zipperer enthused, and urges everyone to “come by and see what we have to offer!”

Desco Printing Company, Inc. 2806 South James L. Redman Parkway Suite 206 Plant City, Florida 33566 (813) 752-5600 www.DescoPrinting.com

In addition to its on-site staff and equipment, the Plant City location can also call upon the expertise and capabilities of its partner shop in Valrico, giving the customer an incredible turnaround time.

Another specialty Desco promotes is their ability to not only design from scratch, but also to work with a design a customer already has. Always ready to help any individual, one perk is that Desco produces designs to fit their customers’ budgets. They have clients who have been with them since the beginning of their business, including several Hillsborough County schools, as well as MaDesco also works in screen-printing BUSINESS FOCUS PLANT CITY • Part 2 of 3 PG 5

Crawford Hill Interior Designs

A Custom Look for Your Interior Specialized

Creations

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Extremely

Diversified

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Tasteful

Décor

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Open-minded

I recently had the opportunity to sit down with Retha Crawford and discuss the vision she had when creating Crawford-Hill Interior Designs. She is now into her third expansion with a beautiful showroom, located at 1407 East Baker Street.

Most of us recognize a tastefully decorated room when we see it, but few of us can create a truly distinctive look without help.

Interior designers like Retha and her staff are trained to create the specific look desired for a room, a home, a suite of offices or a complete office building. Using the customer’s ideas or offering their input, Crawford-Hill Interior Designs can create the interior for your home or business that will not only be beautiful, but functional and uniquely your own.

From commercial to builder or retail, Crawford-Hill has it all! “We are extremely diversified,” Retha Crawford commented, referring to styles her designers offer to their clients. The showroom displays vinyl, ceramic, porcelain, travertine, marble and granite, laminate, wood including many exotics such as cork and bamboo and a wide selection of carpeting. Window treatments include shutters, blinds, cornices and custom draperies. They also provide wall paper, fab-

There’s something for everyone at Crawford-Hill

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From left to right: Michelle Broxton, Retha Crawford, Vera Small, Lisa Goethals and Nancy Colding are the staff of Crawford-Hill. (Not pictured are Brenda Domingues and Kayla Cruickshank.)

rics, custom lighting, furniture, artwork, cabinets and countertops in laminate and granite, all visually coordinated. Crawford-Hill has the special touches you are looking for.

The company is equipped and experienced in redesigning interior spaces. Many clients, by removing walls, have found themselves in

An array of items greet you as you walk into the office of Crawford-Hill

Retha points out that each customer is different. On the commercial or builder side, the team may meet for six months prior to the actual creation. Although much is pre-planned, many times a customer will call requesting an immediate need. Her answer? “No problem!

We are definitely flexible,” Retha laughs. “We have to be in this trade! We are open-minded and put our customer’s needs first.”

For the past 20 years Retha has done minimal advertising, relying on and keeping busy from referrals by satisfied customers. Caring, pride and honesty in a job well done with customer satisfaction are the qualities the company exemplifies.

The choices for your project are almost endless at Crawford-Hill

The staff at Crawford Hill would like to invite both new and visiting customers to visit their new showroom. Hours are 8:30a.m. to 5:00p.m. Monday through Thursday and 8:30a.m. to 4:30p.m. on Fridays.

Crawford-Hill Interior Designs, Inc. 1407 East Baker Street Plant City, Florida 33563 (813) 752-7036

From furnishings, to lighting, to custom décor, Crawford-Hill has you covered!

Wood flooring is another sought-after look

Tile is one of the most popular items Crawford-Hill offers their customers

A small portion of Crawford-Hill’s showroom

more comfortable and spacious living spaces, tastefully decorated and done with flexibility to meet any dilemma. Large commercial and builder homes are what started her on her road to success, quickly expanding into residential and retail. Retha also enjoys doing model homes, which have won her several awards. As a result, she has a tremendous repeat client base and will travel all over the state for her customers.

Examples of beautiful and unique fixtures are positioned throughout Crawford-Hill’s home office

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Deli Delicacies

Bringing Only the Best to Lakeland Family Owned / 100% Customer Service, 100% Courtesy / Original Recipes / Fresh Daily The name may be a bit deceiving; Deli Delicacies is much more than a deli. And it’s much more than delicacies. It’s a distinguished combination of the two, with a quality starting with the ingredients, moving on to presentation, and finishing with a customer service not found anywhere else in our area. No wonder individuals come from surrounding communities for their cakes, locals enjoy an original-recipe lunch on their patio, and children love their cookies.

Carlos and Gretchen Anglero are the owners of this special spot in Lakeland. Gretchen and her father began the restaurant in the mid-1980’s, starting with basic meats, cheeses and the like. They began experimenting with small cakes and other pastries here and there and noticed these items were moving off the shelves rather quickly.

Carlos was a baker in Puerto Rico, and when he came to Florida he was brought into the restaurant as the pastry chef. Now the couple carries on the work with standards raised high. They have expanded not only the restaurant’s facility but also their menu as time has gone on, with Carlos still creating designs for the wedding cakes. “We work with the staff every day,” Carlos commented. “Our policy is 100% customer service, 100% courtesy. From

Deli Delicacies is located just South of the Polk Parkway on South Florida Avenue

the time a customer walks in the door, I want them to feel like they were walking into their home and seeing their family.”

Everything at Deli Delicacies is made from original recipes and is completely fresh every day. In working very closely with his staff, Carlos is able to make sure the standards of his business are always upheld. “I have taken whole cakes and thrown them into the garbage,” he stated. “No. If it doesn’t pass, then it doesn’t pass. Do it again, do it right. People pay for the quality they expect from us, and I want to make sure they get their money’s worth.” He feels each of the items his business offers must look and taste at the highest quality, before the customer is asked to pay the price.

Carlos says many customers comment on the gourmet brownie bars, wedding cakes, and the pastries in general.

If you’re interested in breakfast, you have a large variety of muffins, biscuits, croissants and bagels to choose from, along with specialty coffees. For lunch, select between specialty sandwiches, wraps and greens, along with a variety of pastries and much more in the gourmet case.

There’s nothing like a gourmet lunch on a beautiful outdoor patio.

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One of the most convenient features of Deli Delicacies is their selection of ready-made cakes, fully decorated in various styles to fit any occasion. Running late to an event and want to make a delicious impression? Stop by for a fresh-out-of-the-decorat-

An array of treats await you in the pastry case at Deli Delicacies.

ing-phase cake those at your meeting won’t be able to say enough about.

“This really is a passion of the heart for us,” Gretchen commented. “We’ve tried to serve Lakeland, meeting their needs and listening to what they’re asking for. We don’t cut corners; I won’t compromise that at all for anything. We live for this company.”

“We are a high-end company,” Carlos admits. “Yes, it’s a bit more pricey, but you can’t find this kind of quality anywhere else.

People love it! My job is to make sure when they go home, they cut it and eat it and say, ‘it’s worth every penny.’”

A portion of the indoor seating area at Deli Delicacies.

For wonderful examples of what Deli Delicacies can create for you, a list of all the services they provide and for more information on the restaurant itself, visit their website at www.delidelicacies.com.

Deli Delicacies 4110 South Florida Avenue Lakeland (863) 644-3363 & (863) 646-5514 www.delidelicacies.com

Just a few of the gorgeous wedding cakes Carlos has created.

An example of the quality work put into each piece on display at Deli Delicacies.

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The Place of Beauty

All Your Beauty Needs in One Location Offers BeComing Mobile / Grand Re-opening was in April / BeComing Skin Care Products / Specials

Ruth Holmgren gives Alexis Baadani a facial

Terry Sutorus gives clients relaxing massages

When Ruth Holmgren wanted a change from retail, she began managing a medical spa in Canada.

When her husband was relocated to Tampa, she decided to open her own day spa. “I love this business. There is no better job where all you do is make people feel good,” she says.

With the grand reopening in April came grand new services; noticeably, the expanded spa side with full reception area. Providing a relaxing atmosphere, the spa is private and calming, focusing on advanced skin care. You can listen to soothing music while sipping on complimentary wine, coffee, soda, or water (beverages are complimentary with any service). Terry Sutorus, who came from The Artistry, uses a gentle approach to massages, providing trigger-point therapy, deep tissue, or Swedish massages. He can also do ear candling and has taken a course on advanced reflexology of the hands, feet, or face. Another new feature is the LED light system, blue light, infrared, or red light therapy designed to combat aging or acne. Also, oxygen therapy

Before she bought and renovated The Place of Beauty (located behind Buddy Freddy’s), Holmgren started BeComing Mobile Day Spa. A new idea to Florida with no other like it in the Tampa Bay area, BeComing is a 31-foot RV that will travel to your home, work, or special event to offer full salon services. You can book your appointment through The Place of Beauty.

Owner Ruth Holmgren BUSINESS FOCUS PLANT CITY • Part 2 of 3 PG 10

Lisa Edwards arranges bride-to-be Christina Delgado’s hair

The salon

The reception area in the spa

is a new service, using serum purchased from the first doctor to start the line. It may be done alone or combined with microdermabrasion or facials.

Channeling her experience in high-end retail, Holmgren wanted to bring an almost rare level of quality to Plant City. “You don’t have to go to Brandon or Tampa to get high-end service anymore.

It’s right here in your backyard,” she says. Her focus is on making the customer feel important from the time they walk in the door.

A warm greeting awaits you and all the beauty services you need can be found in one location. Aside from the spa, you can get your nails done before you get a haircut. With employees of all ages, it’s easy to match a variety of clients’ needs and desires. Skin care products, under the BeComing label, are also available. Products are of a cosmesudical grade, designed by dermatologists and only sold to licensed skin care professionals or dermatologists. The result is a marriage of feeling good with chemicals that actually do something. The site also offers PCA advanced skin care in chemical peels.

Looking for that perfect look for a memorable photograph? The Place of Beauty can airbrush make-up with a matte finish. It is resistant to humidity and can even hide scars and tan lines on the face or body. Holmgren says, “If people feel good about how they look,

Sloan Short receives a manicure from Carla Youmans

The salon

it affects their entire life and if you can be a part of that, I think it’s a great thing.” Holmgren herself still loves treating clients in the spa, even going back to school when she left Canada to get additional education required by Florida.

The Place of Beauty offers monthly specials, featured in the Focus.

For example, if you purchase a facial, you can receive a haircut or manicure for free. “Sometimes people think facials or pedicures are frivolous, but sometimes you need to take that time for yourself,” says Holmgren. She wants people to stop in and see what they have to offer, believing that once they come and try it, they will be coming back. “I want to bring a level of customer service that doesn’t begin until you exceed your customer’s expectations.”

The Place of Beauty 1105 Goldfinch Drive Plant City, Florida 33563 (813) 754-4865 (813) 909-5910 www.theplaceofbeauty.com

JoAnn Register gives a spa pedicure to Judy Blok-Andersen

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Right Trailers, Inc. Meeting All of Your Service Needs

Experience / Husqvarna / Family Owned and Operated / Full Line of Trailers

Motorhomes with 40,000lb tow hitch, Class A amenities

Are you in the market for a trailer or lawnmower from a dealer that listens to its customers? If you are, then Right Trailers, Inc. is the place to go. Established in 2004, Right Trailers, Inc. (Right Trailers) has grown to become one of the leading dealers in the state of Florida for both open utility and enclosed trailers. Not to mention, the staff has led the company to become one of the top Husqvarna dealers in the nation.

Through their hobby of drag racing, the owners, Michael Scott (son) and Hugh Scott (dad), saw a need for a trailer dealership in the central Florida area that would truly listen to its customers, not just sell them what was on the lot. The journey began.

Michael and Hugh both bring many years of experience into the business. Michael has owned and operated a landscape company in Lakeland for the past 8 years, using both trailers and lawn equipment. This landscape experience paved the way for Right Trailers, Inc. to welcome Husqvarna outdoor power equipment in 2006 to complement their trailer lineup.

Hugh has been involved in both new and used car sales in the past and currently owns Central Florida Septic Tank Co., Inc., which has been serving Polk and Eastern Hillsborough County for over 20 years.

Right Trailers is a family owned and operated business, with three of the five employees being family members.

The success of the business is based on their

Full Selection of Parts and Accessories

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Motorhome with granite floor, Corian countertops, all wood cabinetry

Enclosed Landscape Trailers

Race Car Haulers, EZ $0 dwn finance

family values, friendly and knowledgeable sales and service staff, and their loyal customers.

Right Trailers carries a full line of trailers, both enclosed and open utility, car haulers, landscape trailers, and specialty trailers. They also carry a complete line of Husqvarna outdoor power equipment ranging from the residential customer to the commercial cutter.

Recently, Right Trailers has added the Husqvarna utility vehicles to their lineup. “We are most excited about the new Husqvarna utility vehicles which have a host of features, including an all aluminum frame; choice of electric, gas, or diesel for power; 2wheeldrive or 4-wheeldrive; powered dump beds; and more,” said Michael. These vehicles are very popular amongst nurseries and farms, not to mention the hunters.

Right Trailers has a full service center to service all makes and models of lawn mowers, weed eaters, chainsaws, and commercial mowers. With certified technicians on staff and a fast turnaround time, you can be assured that Right Trailers can meet all of your demanding service needs.

Husqvarna Zero-turn Mowers, 42”-72” Cutting Width, up to 5-yr warranty

Their customer base is as broad as their product lineup. A few of their satisfied customers include city municipalities, wholesale nurseries, landscapers, tree service companies, theme parks, and contractors. Geographically, Right Trailers has customers stretching from California to Virginia and from Alaska to its home base of Florida.

Right Trailers was founded on family values and their goal is to provide every customer with the highest level of service as they would expect if they were the customer. It follows the saying, “Do unto others as you would have done unto you.”

The entire staff at Right Trailers truly value and cherish each one of their customers. “From all of us here at Right Trailers, welcome and we look forward to earning your business soon,” -Right Trailers Staff.

Right Trailers, Inc. is located in Lakeland at 3216 US Hwy 92 East. For more information, please contact them at 863-6674448, or for your convenience, you may visit their website at www.righttrailers.com anytime.

Right Trailers Inc 3216 US Hwy 92 East Lakeland, FL 33801 863-667-4448 www.rightrailers.com

Husqvarna Tractors, 38”-54” Cutting Width BUSINESS FOCUS PLANT CITY • Part 2 of 3 PG 13

Health Hutt, Inc.

Can’t Is Not In Our Vocabulary More Space, Equipment & Services / Ultimate Fitness Camps / One-on-One Training / Smoothie Bar

Intensive Fit Camp Survivors

Tessa Bellfy makes sure to stay hydrated during workouts

“There are no shortcuts to attain that which you desire,” says Bill Saunders, one of the owners of Health Hutt. Now located at 604 S. Collins Street (on the corner of Collins and Alabama), Health Hutt was able to move into their new facility in December of 2006, which is four times larger than their old location. Not only is there more space, there is also more equipment and services offered.

Do you like the outdoors? Would you like the competitiveness of working with a group? Then one of the Ultimate Fitness Camps is right for you. With others holding accountability, clients compete with each other, yet help each other further their fitness goals.

Groups also provide a strong sense of encouragement. “The camaraderie with others and competitiveness pushes people and gives them more drive,” says Vickie Tew, another owner, who is certified in boot camp, group fitness, fitness over 50, women’s fitness, and more.

The outside boot camp uses different equipment than inside classes and focuses on things like balance and agility, skills and strengths you need in everyday living. “You can’t touch the ground when you start, but you touch it when you finish,” ob-

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Sharla Hattaway helps Christy Slocum stay focused on her workout

Maddie Stone and Nikki Fraser know that fitness can be fun

Amy Sitze works hard with the help of trainer Lora Harmon

Health Hutt employees Vickie Tew, Lora Harmon, Billy Tew, Bill Saunders, and Christy Slocum

Christy Slocum, Cathy Elston, Georgia Johnson, Tessa Bellfy and Jordan Wiggins play tug-of-war during an outside boot camp

serves Lora Harmon, fitness instructor also certified in boot camp.

If the outside camp doesn’t appeal to you, there are inside groups, as well. Camps run different hours, working around clients’ interest, desires, and schedules. They may start as early as 5:30 a.m. and several classes may be going on at any given time. The camps run for 12 weeks, with no exercise repeating itself twice. These hour-long, low impact classes meet 3 days a week, with more classes always starting. The latest class will run from July 9th until September 27th.

alternative to a meal. There is a full Smoothie bar awaiting your arrival with a myriad of choices sure to satisfy any taste.

Harmon states, “You can achieve your fitness goals at any age.

It’s healthy everyday living. Age is not a factor.” This is why Health Hutt can cater to nearly any age, man or woman. They not only believe in helping a client achieve his or her goals, but they want to educate clients on why they are doing what they’re doing, so clients can learn to realistically set goals and achieve them on their own in the future.

Don’t like working in a group? Health Hutt offers one-on-one training tailored to individual clients’ needs. “We take the word personal trainer a little farther,” says Saunders. How clients achieve their goal is just as important as actually meeting that goal, and the Health Hutt has trained staff that are able to offer a variety of training styles to mesh with each client. “I would say three-fourths of our clients are repeat customers. They start seeing the results they want to see,” says Tew.

In fact, at the recent National Physique Committee (NPC) Central District Championship, Health Hutt’s teen competition team competed and had clients that placed in 1st and 4th. Harmon reminds us, “Healthy comes in so many different sizes, shapes, and forms.” By making an investment in Health Hutt, you’re making a lifelong investment in yourself.

Aside from the programs, Health Hutt still offers nutritional plans and supplements. There is also a new cardio room with new equipment that clients may use at any time. However, a creative addition is the Smoothies that you can purchase, client or not. No one else around will create a Smoothie and add protein powder to it. Or you may want one for fat burning, energy, or just a healthy

The Health Hutt 604 South Collins Street Plant City, Florida 33563 (813) 754-1416 BUSINESS FOCUS PLANT CITY • Part 2 of 3 PG 15

Kazbor’s Grille

A Place for Family, Friends, and Great Food!

Family Fun

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Quality Food

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Community Involved

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Daily Specials

Jeff Cyman (left) and Ronald Bohinski

With many restaurants in Plant City, what determines your choice for a family dinner tonight, lunch with your office pals or the next place for your youth gathering?

Kazbor’s Grille of Plant City is built around the concept of family. No one knows this better than our location’s managing partner, Jeff Cyman, who has been in the food service industry for 17 years and with Kazbor’s for five.

“I left and went to work for another competitor,” Cyman confessed. “But the food quality was unbelievably different. I’m so passionate about food and my creations here. We make soup, salsa and chili fresh from scratch every single day. The competitor’s soups came out of a bag and their salsa from a can. There’s nothing wrong with that; it’s still good food. But I take pride in making my own. I know exactly what’s in it and how it tastes.”

Server Kristen Smith serves up entre es with BUSINESS FOCUS PLANT CITY • Part 2 of 3 PG 16

a smile

Bohinski enjoys the variety of coming to work each morning, as each day is different in this business. He also looks forward to the different day each week he cooks breakfast for his staff.

No matter the day, specials are featured at Kazbor’s. Monday’s hours are 11:00 a.m. until 10:00 p.m. and are labeled Steak night.

Tuesdays (open from 11:00 a.m. until 11:00 p.m.) kids eat free and get to see a movie, Wednesdays are two-for-one burger nights and are open from 11:00 a.m. until 10:00 p.m., Thursdays hours are from 11:00 a.m. until 11:00 p.m. and feature all you can eat wings, with Fridays comJust before the dinnertime rush at our Kazbor’s in Plant City ing in at 11:00 a.m. until 12:00 midnight, with prime rib the menu specialty. Saturdays KazThe original Kazbor’s began with brothers Tom and Tarek Kazbor’s is open from 11:00 a.m. until 12:00 midnight, and Sunday’s bor, and the staff here at our Plant City location is still proud to hours are 11:00 a.m. until 10:00 p.m. call it a family owned and ran restaurant. Kristen Smith has been a server with the restaurant for five months. When asked what From wings to starters, salads to soups, specialties to fajitas and she would tell Plant City about her place of employment, she house favorites to pasta and seafood, along with so much more, responded, “It’s a family,” without hesitation.

Kazbor’s has what you’re looking for in food, service and great family atmosphere.

“We’re a very small corporation,” Cyman continued, “and we treat each other that way. I have some of the best staff in town.

I challenge you to talk to each staff member, and they’ll tell you the same thing.”

Although they offer a full bar for those who are interested, Kazbor’s target audience is families. “We’re a big family atmosphere, that’s the best way I can describe it, whether it be with our customers or our staff,” Cyman enthused.

Not only is the restaurant always working on improving their performance inside their walls, but works on improving our community as much as possible. Kazbor’s gives 10% back to the churches on Wednesdays and Sundays with presentation of a church bulletin or program, as well as cheering on the three little league teams the business sponsors. A Greater Plant City Chamber of Commerce Ambassador as well, Cyman and his staff also give assistance to Habitat for Humanity in Plant City.

Kazbor’s Grille 2212 Jim Redman Parkway Plant City, Florida 33567 (813) 752-2700 www.kazborsgrille.com

Ronald Bohinski is the owner of the Plant City location, working with Cyman and other owner Jason Stone. Three years ago, Bohinski decided to become involved in foodservice and purchased Kazbor’s. “A team effort is very important,” he emphasized.

“This is a team-oriented place. We all pull together and work together. For instance, if our kitchen is slow and we’re down in dining staff, one of our kitchen workers may come out and bus some tables.”

With plenty on the menu to choose from, you can never be bored with what Kazbor’s offers

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Market Street Mortgage Unique Service from a Trusted Company

Motivated & Dedicated / Taking Time with Customers / Over 50 Yrs Experience / Locally-based Firm

“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.”

level of service. In fact, they’re proud to say that about 70% of the loans they do are for repeat customers and the family and friends referred to them. They must be doing something right!

- Mahatma Gandhi

One of the reasons they’re able to keep such a high rate of repeat customers is in part thanks to the unique service offered. Their branch can process, approve and fund each loan… from start to finish. That means no Eric Sanders hurdles, no red tape and most importantly, customers can be kept up-todate on the status of their loan. Not only is this a benefit to the home buyer, but for the real estate agents and builders as well.

As a regional sales manager with Market Street Mortgage, Eric Sanders uses this quote from Mahatma Gandhi to remind him each and every day of what’s most important about his business.

The customers.

Eric has been with Market Street since 2000, helping homebuyers, real estate agents and builders throughout the state of Florida. But he can’t do it alone. His team of motivated and dedicated teammates works hard to ensure that each customer gets the highest

BUSINESS FOCUS PLANT CITY • Part 2 of 3 PG 18

Eric and his team understand that each customer has a different

story. Where they’re coming from, where they’re headed, and how a home fits into the whole picture. Eric’s top priority is to take the time to review a customer’s overall financial history and structure a loan that’s right for them. Anyone can quote a rate or offer a popular loan product, but is it the right loan for the customer? That’s the most important question.

Buying, building or refinancing a home can be one of the biggest financial transactions a person will ever make. But that doesn’t mean it should be scary, intimidating or difficult. In fact, it should be exciting, enjoyable and an experience that should be remembered for years to come. Especially for first-time homebuyers.

With so many different means of obtaining a mortgage – through a bank, lender or online, how do you know which to choose? Go with someone you can trust, who will look out for your best interest, and be there for you after closing.

Eric and his team have a combined total of over 50 years experience in the mortgage industry. With offices in Brandon and Lakeland, they have the ability to provide fast approvals, competitive rates and diversified products. As a partner in the home financing

process, each customer relationship is taken personally, according to Eric. Like any solid relationship, trust, commitment, listening, and dependability is among their highest priorities and they’re dedicated to keeping it that way.

Market Street Mortgage was founded in 1986 and assists more than 20,000 families each year. With more than 60 offices throughout the country, they can provide customers with the cost benefits, purchasing power and financial stability of a large institution, while also providing the flexibility of a locally-based firm. If you’re considering buying a home, building, investing or refinancing, visit www.marketstreetmortgage.com to learn more or contact Eric Sanders and his team at 813-760-2850.

Market Street Mortgage 1463 Oakfield Drive Brandon, Florida 33511 (813) 760-2850 www.marketstreetmortgage.com

BUSINESS FOCUS PLANT CITY • Part 2 of 3 PG 19

Northstar Enterprises, Inc. Guiding You Through Any Renovation

20 Years Experience / Services Central Florida / Family Business / Commercial & Residential

When Paul Broda heard the name Northstar through his car radio one morning in 1989, he knew it was the perfect title for his new business venture. Breaking away from a company partner was tough, and he needed a new title that would stand the test. Almost 20 years later, his son Brett is joint-owner of the company along with him, and although Northstar has worked mainly in the commercial field up until this point, they are ready to offer their services to all the residents of Plant City.

“I bought half of the company about 4 years ago,” Brett, who’s been working with his dad full time since he graduated high school in 1997, commented. Both men are key players in Northstar as it stands today.

With large commercial projects completed in Clearwater, Tampa and Brandon, and an office in Seffner, Northstar has the capability to service all of the Central Florida area.

Brett explained what the company is hired to do. “When somebody moves out, we are the ones who are called in. We re-paint, we clean, we replace countertops and cabinets if need be. We take the old out when the old tenant is leaving and make everything look great for the next person who will be living there.”

“This is a family business,” Brett continued. “My family has always been in construction. This is something that kind of fell in my lap after I graduated, through my dad, but then I figured out I really enjoyed what I was doing.”

Although Northstar has worked in other areas, they have completed many projects in Plant City, as well. Check out Knott’s Sporting Goods, Coffee 101 or Edwards, Platt & Raulerson’s offices to see just a few examples of their excellent handiwork.

Currently boasting 12 employees, Northstar still tailors their sched-

Examples of Northstar’s outside work can be found at Knott’s Sporting Goods in Plant City

BUSINESS FOCUS PLANT CITY • Part 2 of 3 PG 20

Examples of Northstar’s inside work can be found at Edwards Platt Raulerson Coakley & Co PA in Plant City

ule to the customer’s needs. “All my guys check in with me in the mornings,” Brett explained. “I schedule them according to whatever time frame my customer is working with. Most times we’re even ahead of schedule. No matter what, we are definitely on time.”

Also a full-service painting business, Northstar pays close attention to residential homes, inside and out. You can count on their experience to produce a job done well, properly and within your time restraints.

With a wide array of experience, from 1,000-unit apartment complexes down to small bungalow-style homes, Northstar has seen it all, and they’re ready to take on whatever renovation issues you are facing, whether they are located at your home or at your place of business.

You may be looking at buying your dream home, yet the amount of work that needs to be done on the shell seems overwhelming.

Perhaps you want to fix up one of your rentals, but just don’t have the time to dedicate to the project. Maybe your family is in need of upgrades on your current home, and you want a company you can trust to come in and do the job the right way. Northstar can help in any of these instances.

Why does Brett take such pride in his business? “This is my name we’re talking about,” he stated firmly. “I stay on top of things; I don’t want a bad name for me or for my family. This is Plant City.

I’ve grown up here; I’ve been here my whole life. I hope people know what I’m doing now. I’m ready to focus on my hometown.”

Northstar Enterprises, Inc. 2808 Pemberton Creek Drive Seffner, Florida 33584 (813) 657-2502 BUSINESS FOCUS PLANT CITY • Part 2 of 3 PG 21

Payne Air Conditioning & Heating, Inc. “We’re There When You Need Us”

Longtime Service / Award-Winning / 24/7 Emergency Service / Many Options Available

Payne Air Conditioning & Heating, Inc. has been serving Lakeland and Polk County since 1936. They also serve East Hillsborough County, working within a 30-mile radius. They have been located at 1048 E. Oleander Street in Lakeland for 18 years. “We’ve been in the community a long time and we’re not going anywhere,” says John Scott, Vice President and Installation Manager. Their web site is www.PayneAir.com.

With 110 employees, Payne’s large staff is able to service everyone’s needs. They are a long-time, factory-authorized Carrier dealer, winning a national Carrier distribution dealer award for excellent service and installation. All of their mechanics are NATE-certified and factory-trained. “We do things the right way,” boasts Scott.

Upon your initial call, a service technician will quickly arrive at your house to evaluate and assess whether you are in need of a repair or a replacement. They will provide you with all possible options. Payne offers flat rate pricing, 24/7 emergency service, and is able to service all makes and models. Payne is equipped with an on-site warehouse with a good stock of equipment on hand, and a sheet metal shop.

Aside from the Carrier 5-star warrantee, Payne also offers a 10 year extended warrantee on parts and labor.

Vice President John Scott

With the average life of an air conditioning unit being approximately 8-10 years, and with the cost of power increasing all the time, people need options that will save them money, especially when you think long-term. “Most people don’t take into consideration the increased efficiency of new units,” states Scott. Payne uses Carrier products,

Semi parked in front of warehouse

BUSINESS FOCUS PLANT CITY • Part 2 of 3 PG 22

Jonathan Ryan on a forklift in the warehouse

believing them to be the best. Carrier is credited with being the inventors of air conditioning, when Willis Carrier created drawings for the first mechanical air conditioner in 1902. They are now the largest air conditioning manufacturer in the world.

However, what really stands Carrier out from the rest is that they were the first to offer Puron, an environmentally-friendly refrigerant and substitute for Freon, which is being phased out of production, according to the Clean Air Act of 1990. Puron is government-approved, meeting EPA standards of the future. It has shown a decrease in the cost of future service, a valuable service since replacing Freon-22 refrigerant can come with potentially rising costs as it becomes obsolete in the future. Puron is exceptionally reliable. Systems using it have the lowest incidence of service in Carrier’s entire product line, showing less than 0.5% failure rates and more than 250,000 units installed. Not only does it enhance efficiency, it is also 16 times quieter than typical air conditioning units of other manufacturers. Houses containing Carrier systems with quality, up-to-date Puron products may even increase the resale value of your home.

Aside from new units, Payne also offers efficiency upgrades and indoor air quality products, which work in conjunction with the air conditioning unit. Payne sells advanced filtration systems and ultra-

Rachel Daniels greets clients as they first enter the facility

James Jarrett stands next to large, commercial air conditioning units

violet lights, using the Five Star Edition of Carrier Infinity System with Ultraviolet Light and Infinity Air Purifier‰. This superior system removes and kills more airborne germs and allergens. It also kills bacteria, mold, and viruses that may be found on the indoor coils.

June 21, 2007 was the first day of summer. Here in Florida, it is easier to think it starts much earlier than that! Don’t wait until the hot gets unbearable before you call Payne. Explore the options available to you so that you can enjoy the coolness of safe, economic air, backed by quality products and service. Says Scott, “We want to get everyone up and cool as quickly as we can.”

Payne Air Conditioning & Heating, Inc. 1048 East Oleander Street Lakeland, Florida 33801 (863) 686-6163 www.PayneAir.com

Mary Bolner organizes file and work orders to help things run smoothly BUSINESS FOCUS PLANT CITY • Part 2 of 3 PG 23

Plant City Awning and Aluminum Products Inc. A company that’s here to stay

Full Range of Products / To-Code Projects / Customer Service Primary / Trusted Home Improvement

Plant City Awning and Aluminum Products Inc. has been doing business in the Plant City area for 46 years which makes it one of the oldest home improvement companies in the area.

From the awnings that were sold when the company began in 1961, to the full range of products currently offered, Plant City Awning & Aluminum Products has been through many changes.

What has never changed is the company’s commitment to Plant City and surrounding communities. Larry Johnson, President and owner of Plant City Awning and Aluminum Products feels that commitment to community is important. “This city has supported my company which has allowed us to expand and serve all of Hillsborough County. In turn, I try to support Plant City through the Chamber of Commerce and other activities such as support of the local YMCA and the South Florida Baptist Hospital.”

Larry Johnson.

Currently located at 806 S. Woodrow Wilson St., Unit #1, Plant City Awning and Aluminum Products, Inc., offers top quality products such as PGT Industries, Alcoa, Owen-Corning and others. Over the years, products have been added to provide their customers with a varied and technologically advanced product

line. They are constantly evaluating new products and materials to ensure that they are giving their customers a full range of options for the best value.

Their product line includes carports, screened rooms, pool enclosures, siding and soffit, replacement windows, patio awnings, and mobile home roofovers. They also offer complete kits for the doit-yourself enthusiasts. The company keeps a fully stocked warehouse at their facility and special-order items can be obtained with minimal lead time.

In recent years, more stringent building codes have been implemented. The customers of Plant City Awning & Aluminum Products, Inc. can be assured that all products and building practices provided by them is in compliance with all current building codes.

Need siding? Call Plant City Awning and Aluminum!

BUSINESS FOCUS PLANT CITY • Part 2 of 3 PG 24

Customer service remains the primary focus of the company. “I think that most people will agree that customer service is no longer a priority of corporate America,” Mr. Johnson says. “Just trying to negotiate the complicated phone systems in order to talk to a live person becomes a real challenge!” Nothing could be further from the truth at Plant City Awning & Aluminum Products.

All customers have a direct access to the owner of the company.

Mr. Johnson is meticulous in scheduling and keeping appointments because he knows that in this fast-paced world, everyone’s time is valuable. “I can’t tell you how many of my first-time customers express surprise when I arrive promptly at the scheduled time of our appointment,” he says. The same meticulous attitude is applied to the scheduling and construction of all their projects. Mr. Johnson feels that it is a measure of the company’s success that they have many repeat customers and have done business with second and third generations in a customer’s family.

Some of their current customers are people that have been customers for over 20 years. Although the company has completed projects as far away as Orlando, Leesburg, and Sarasota, the main business market remains in Hillsborough County. After being in business for over four decades, this gives the company a thorough knowledge of this area and the people who live here. As a long time resident, Mr. Johnson has witnessed the many changes that have occurred over the years. He is proud of the longevity of his company. He feels that this experience factor is what sets his

A great addition to any home

Enjoy the outdoor weather, minus the bugs it brings

company apart from the others. This experience is also reflected in the company’s staff. From the field supervisor with 16 years experience to the sub-contract labor that the company employs, all bring a wide range of expertise to best serve their customers.

Constantly dipping leaves out of your pool? Here’s the answer!

Over the years, Plant City Awning & Aluminum Products has weathered many economic and environmental cycles. From the recessions of the 70’s to the record-breaking hurricane season of 2004, with its resulting damage and material shortages, the company has remained in business longer than any other company of its type in the Plant City area. Its goal after 46 years remains the same: to provide quality products, competitive prices, and service before, during and after the sale.

Plant City Awning & Aluminum Products, Inc. 806 Woodrow Wilson Street Unit #1 Plant City, Florida 33563 (813) 659-2501 www.plantcityawningandaluminum.com Every addition is custom-designed to fit your home

BUSINESS FOCUS PLANT CITY • Part 2 of 3 PG 25

Royal Maid Service

British Police Set to Clean Up in Plant City Reliable

/

Accommodating

/

Thorough

/

Friendly

Royal Maid supervisors and maids

When Peter Mottley retired from the police in the UK after being responsible for policing an area of 100 square miles, having spent time in drugs and vice squads, he never dreamt that he would now, with his wife Pauline, be the owner of The Royal Maid Service located in Brandon.

Yes, like many UK residents, he came over on holiday, but it was not until he saw an advert locally that said “Come and work and live in Paradise” that he saw the opportunity to drastically change his life and that of his children and grandchildren to come.

Well, that was in 2003, and on 2nd August, 2004, the new Royal Maid office was opened in Brandon, and now is the largest of 34 Royal Maid offices in Florida, employing 18 full time maids and cleaning close to 30 houses a day. We have a regular customer base of 250 and occasional base of a further 500 to 750 more. We BUSINESS FOCUS PLANT CITY • Part 2 of 3 PG 26

work from Monday to Friday from 8 am until 5 pm. Occasionally, we work on a Saturday as well.

When asked what makes The Royal Maid Service so successful, Peter responds, “We care; we care for our customers and we care for our employees, who range in age from 20 to 55. I like to think of our Royal Maid Service as a family working together. We share their experiences and they all know if they have any problems that we are always willing to listen and offer our advice. I am a great believer in customer service and will always speak to customers; many have my personal cell phone number and can call me with any questions. It is my responsibility to our customers to employ who I would call nice people and who I would be comfortable cleaning my house. That is my promise to our many customers. We also run a bonus system here for the girls and encour-

to us as referrals from other areas. What makes Plant City exciting for us is the fact that our daughter Sophie and her husband Mark are joining us in October. Sophie will be our Operational Manager and we are hoping she will make Plant City and the surrounding area her base.”

Royal Maid Service also offers a window cleaning service and will shortly be able to maintain and keep clean pools and spas.

Emily, Mark and Sophie Beesley will soon be coming from England to join the Royal Maid team

age customers to call in. The three girls with the most call in’s each month receive a bonus. We get approximately 200 who call each month with comments such as: OUTSTANDING, A REAL PLEASURE TO RETURN HOME, THE HOUSE SMELLS SO CLEAN, WE CAN NOW GO OUT AND ENJOY OURSELVES AND NOT WORRY ABOUT CLEANING. Comments like this make it all worthwhile.

So if you are looking for a regular maid service, want a clean house for a special occassion, not sure what gift to give on Mother’s Day, birthdays or other celebrations, have your house up for sale and want help to freshen it up, or when you move out or when you move in, why don’t you give The Royal Maid Service a call at 813-657-6925.

Speak to Peter or Pauline and they will be only too happy to discuss your needs.

The Royal Maid Service 813-657-6925

Pauline is the one who calls and gives the free home visit for the estimate and she is always readily available if there is a question about the cleaning or what products we use, or even if a customer wishes advice on what products they should use themselves.

“What makes the Royal Maid Service different,” explains Pauline, “is, as the name implies, the Englishness of our service. Just call our office and speak to Peter and you will know what I mean. Our girls work in teams of two, which consist of a supervisor and a maid working to clean your house. Our teams wear uniforms and travel in a company vehicle. We supply all the products which have been used

by The Royal Maid Service for the last 18 years.”

She adds, “We have been cleaning houses in the Plant City area for some time now, but have never advertised here until last month.

Many of our customers have come

Paul, Sophie, Pauline and Peter the day before Peter and Pauline moved to America

BUSINESS FOCUS PLANT CITY • Part 2 of 3 PG 27

The Athletic Club Keeping Plant City Healthy

Child’s Activity Center / Cleanliness / Friendly, knowledgeable Staff / State-of-the-Art Equipment was also a three-time Mr. America contender and even qualified for the 1988 Olympic trials. He is married to Katrina and they have an 11 year-old son, Dalton.

Donofrio opened The Athletic Club in Brandon 20 years ago, before deciding to branch out to Plant City in 2003. The business is under a long-term lease that is up next year, with an optional extension of 3-5 year periods. Donofrio welcomes anyone in the community with local property who has an interest in the growth of the company to contact

Owner Kevin Donofrio

Anyone driving past 1418 S. Evers Street, located directly behind Big Lots, can’t help but notice the large, yellow sign announcing The Athletic Club’s presence. What you may not know is that the 16,000 square foot establishment is a family-owned and operated business with over $1 million dollars having been spent renovating and furnishing the business with the finest equipment.

Owner Kevin Donofrio has been an athlete his entire life and has been in the fitness business for 26 years. “I’ve always had an interest in training and fitness,” he says. He is a former competitive bodybuilder, holding such titles as Mr. Atlanta, Mr. Georgia, and Mr. Coastal USA. He is a five-time All-American Greco-Roman and freestyle wrestler.

Wrestling since second grade, Donofrio was a professional wrestler for eight years, traveling the world under the name “Cyborg”. Donofrio

BUSINESS FOCUS PLANT CITY • Part 2 of 3 PG 28

Member James Johnigean working out

Cardio equipment on the second floor

One of the many classes offered at The Athletic Club

him. He would like to see the business expand and be able to move to a larger, premiere location.

From the outside, one may wonder the clientele that frequents The Athletic Club. Declares Donofrio, “There are more housewives than you think from the outside. We do not discriminate.” Currently, they take kids as young as 12, with a child’s activity center for children ages 1-11. This activity center was removed but Donofrio realized

Kevin Donofrio with his wife Katrina in Las Vegas, celebrating their 20th anniversary of The Athletic Clubs

quickly it was a mistake and has since replaced it. At the Brandon site, which is open 24 hours, there is a Kids Fitness Movement program for kids ages 5-12. At age 12, kids may begin weight training and use the adult programs. Donofrio says this program is something he may possibly bring to the Plant City facility.

continued on page 30 (GET THE EDGE)

BUSINESS FOCUS PLANT CITY • Part 2 of 3 PG 29

Get The Edge Fitness Training

Child’s Activity Center / Cleanliness / Friendly, knowledgeable Staff / State-of-the-Art Equipment

The bright, colorful, and clean view welcomes you when you first enter The Athletic Club

Perhaps one of The Athletic Club’s utmost appeals is its cleanliness.

Donofrio takes great pride in maintaining a clean, well-kept business.

“I’m very meticulous about the order of business. I will even have parts air freighted in, if necessary. If it needs paint, it will get painted.

If something is broken, it will get fixed right away,” he declares.

Friend and Athletic Club member James Johnigean agrees. Johnigean has been doing weight training and martial arts for 30 years and has been to many, many clubs. “The three things I like about The Athletic Club are that one, the staff is always friendly and knowledgeable; two, the equipment is always state-of-the-art; and three, most importantly, the club is always well-maintained and clean, which can draw people away from fitness. There’s no question that The Athletic Club is the place to work out.”

BUSINESS FOCUS PLANT CITY • Part 2 of 3 PG 30

The Athletic Club offers many amenities. Downstairs, you will find an enormous amount of weight training equipment to choose from.

There is a Pro Shop, offering snacks, healthy shakes, and supplements.

There are also tanning booths available to members. Upstairs, you will find numerous cardio and circuit training equipment. The facility offers the finest brands, including Cybex, Life Fitness, and Hammer Strength. There are also fitness rooms, where various classes are held.

Classes include various aerobics, kickboxing, Pilates, and a martial arts program. There is even a glow-in-the-dark spinning room with a superhero theme. By becoming a member, you will be able to use over 1,200 affiliated Athletic Clubs across the country.

Donofrio isn’t just an athlete, he’s an entrepreneur. He is also the owner of several other businesses in Plant City, Brandon, and Tampa.

Get the Edge is a fitness training program, which is offered at The

Kevin Donofrio, his wife Katrina and their son Dalton on a skiing trip

Athletic Club. It focuses on core strengthening, weight loss, health, and nutrition. You can utilize the services of a certified personal trainer, who will analyze your current fitness level and construct a customized solution to your benefit. Nutritional programs and unique meal plans are also a feature. Donofrio also owns SpineMed, a medical company that specializes in pain management, injury rehabilitation, chiropractic care, and medical weight management.

The Athletic Club wants to bring health and fitness to the community of Plant City. Working around any budget, they want to make fitness affordable to all. “Our target audience is anyone reading this article

Circuit training equipment on the second floor

because everyone needs fitness,” states Donofrio. His philosophy is simple: “To get you well and keep you in the best shape of your life.”

The Athletic Club 1418 South Evers Street Plant City, Florid 33563 (813) 717-7773 www.partnersinwellness.org

The weight training and equipment room on the first floor BUSINESS FOCUS PLANT CITY • Part 2 of 3 PG 31

The Car Store, Inc

Where Everyone is Treated like Family Family Owned and Operated / Honest / Hospitable

/ Rooted in Plant City

The Car Store is located at 804 E. MLK Blvd in Seffner

The reason most people love Plant City is the small town atmosphere. It’s a feeling that the people around you truly care and are always hospitable.

Considering that The Car Store has been in business for nearly 20 years, they have been more than successful at applying these principles to the way they run their business.

The Car Store has been family owned and operated since it opened its doors to the community. In 1989, Art and Barbara Watkins purchased the business from Donna Jean Crocker. Initially, many people told Art that he could never run a used car business because he was too honest. He had been in the irrigation business for years and had recently sold his company. During that time, he earned the reputation of being honest, fair and friendly, not quite the stereotypical used-car salesman description.

They started as a small buy-here, pay-here lot and have certainly grown.

Their initial location was right next to the Strawberry Festival Grounds on MLK. When their daughter Shellie was 15, she started working at The Car Store after school and on Saturdays. Art made her an offer: to buy her two cars from the auction and teach her the business from the purchase to the sale and delivery. After she sold them she would pay him back his investment and could either keep the profit or use it to buy another car. She decided to invest it back into the business and has since changed the face of The Car Store.

The laid-back atmosphere of The Car Store is always friendly. Don’t be surprised if when you stop in Morgyn is playing with Monica, the loving, blind dog who is always wondering around the shop.

BUSINESS FOCUS PLANT CITY • Part 2 of 3 PG 32

car business. Together they brought fresh ideas to the family business. Then, in 2002, when Art and Barbara’s other daughter, Laci, was married, her husband Buddy came on board, too. When you’re at The Car Store, if you aren’t actually family, then you certainly are treated like it.

Past customers of The Car Store would agree that you are never, ever pressured into buying a vehicle.

All the prices of the cars are clearly marked in all the windows. Nothing is secret or hidden about the vehicle purchase. In fact, to assure that no one feels pressured, The Car Store only has one salesman so that employees aren’t battling for customers. You won’t have to be sold into a vehicle at The Car Store. The cars and trucks sell themselves. They’ll just make sure that someone gets you a glass of tea or a soda and sits on the front porch with you to answer any questions you have.

Shellie helps long-time customer and friend Sam Brienza on the purchase of his fifth vehicle from The Car Store.

The first car Art bought her was a $1995.00 car, a typical price for a car on their lot. Eventually, Shellie wanted to start selling more expensive cars.

Despite Art’s skeptic attitude, she bought a higher-end car and it sold immediately. That was the end of the road for Shellie and Art regarding selling lower-end cars. Her inventory went from selling at $1995 to $4995. It sounds small, but it was a giant step for them 15 years ago.

If you drive out to their new location on MLK in Seffner, you will see a completely different inventory than you would have found in the 90’s. You are much more likely to find a $20,000 car than a $2000 car. The Car Store specializes in trucks and SUVs with all the bells and whistles you desire.

Most of their trucks are sold at the same or lower price that you will pay for a stock vehicle from a franchise dealership, but with all the accessories you would spend thousands to do yourself, such as tires, wheels, lift, and rim upgrades. It’s not rare at all to see a souped-up truck driving around Plant City with The Car Store logo on the tailgate.

By far, the reason most people love The Car Store is because of the way they are treated. No matter who you are, they will treat you like family.

In 1999, Shellie married Todd Herndon, who grew up around the used-

Inevitably, when you buy a car at The Car Store, you will always speak with at least one of the owners. They always make themselves available for their customers. A true sign of that is the fact that 70% of their business is repeat customers. In many cases, they are now selling cars to the third and fourth generations of families. Once you buy a vehicle from The Car Store, you won’t want to buy a used car from anyone else.

The Car Store, Inc. is located at 804 MLK Blvd E in Seffner. For more information you can visit the website at www.thecarstores.com or call 813-657-5200. They deal with banks, credit unions and secondary lenders to assist with any financing needs you may have. Whether you call, stop by the lot, or just look online, rest assured that The Car Store would love to welcome you to the family.

The Car Store, Inc. 813-657-5200 804 MLK Blvd E Seffner, FL www.thecarstores.com

The Car Store family: (Back row) Art Watkins, Todd Herndon, Buddy and Sydnie Gutierrez. (Front row) Barbara Watkins, Shellie and Morgyn Herndon and Monica (the dog).

BUSINESS FOCUS PLANT CITY • Part 2 of 3 PG 33

The UPS Store

What Can Brown Do For You? Customer Service Priority / Habla Español / New Shipping Containers / Community Involvement Where do you turn when you need to ship a 7-foot mannequin?

The UPS Store, located at 117 W. Alexander Street, next to Sweetbay, has seen it all. They can ship almost any item for you, providing the utmost care for your package, along with quality customer service.

Once a Mailboxes, Etc., the store became a UPS retailer five years ago. While operating under UPS guidelines and offering UPS prices, each of the approximately 3,000 stores across the nation are individually owned. Debbie Siebenthal and her husband, Bradley, purchased Plant City’s branch three years ago. Originally from Tampa, Siebenthal moved to Plant City with her family, which also includes daughter Grace, 5, and son Michael, just over a year old.

“We wanted a long-term investment for our family and something that would be good for the community,” says Siebenthal. Customer service is definitely the highest priority and the friendly atmosphere is what keeps people coming back. “We keep tabs on customers and what’s going on with their family.” In fact, many customers come and ask specifically for one employee, Dorothy Rogers, who has worked at the location for 8 years. Rogers is the document creation expert and the guru on packing and shipping.

Children decorate boxes to be sent w/ goods to Iraq (provided by UPS)

She is wonderful at providing friendly service with any need that may arise.

Simon Dragustinovis has been an employee for a little over a year and agrees that it is a great place to work. He states, “The people are friendly and you really get to know your repeat customers; it’s nice to see them around town.” Dragustinovis is bilingual, so Spanish-speaking customers feel welcome. And if you need him to carry a box to your vehicle, he’ll gladly oblige.

While most people think of shipping when they hear UPS, there are many more services offered. Says Siebenthal, “We do the whole gamut of things designed for businesses, as well as the mom who has 18 things on her list that day.” Standard U.S. Postal Services are available, as well as 24-hour access to personal mailboxes. Documents can be designed, printed, scanned, shredded, bound, or laminated. Businesses in need of forms, checks, or letterhead need look no farther. You can also purchase boxes of all kinds, including decorative boxes. The store offers notary services and even has house accounts, where frequent customers simply leave their packages and receive a bill at the end of the month.

The store will even pack your package for you, each coming with standard insurance and a tracking number, a feature charged for by the Postal Service.

The new IVOX packaging technology w/Debbie Siebenthal

BUSINESS FOCUS PLANT CITY • Part 2 of 3 PG 34

UPS is also innovative in its shipping methods. It’s introducing the new IVOX shipping container, a sturdy box that keeps any

Debbie Siebenthal filling a package with styrofoam peanuts

item in place without the use of Styrofoam peanuts. It’s safer for your item and for the environment. Currently, there are only three test markets across the country, with the Tampa Bay area being one. The UPS Store in Plant City uses this innovative design to ensure your package arrives safely.

What makes the store truly remarkable is the self-initiated community involvement. The business has supported the United Food Bank, the Pregnancy Care Center and several other community organizations. They are now working on their on-going Military Project, where children are decorating boxes that will be shipped to Iraq, supplying soldiers with various non-perishable goods.

Simon Dragustinovis scanning a package

If you want all your personal and business needs taken care of with a genuine smile and friendly Plant City heart, The UPS Store is more than willing to welcome you. Says Siebenthal, “We like being in Plant City with the residents here; they’re great and very diverse. We’ve got farmers who come in, all the way to CEO’s.”

The UPS Store 117 West Alexander Street Plant City, Florida (813) 754-5533 www.theupsstore.com

Grace Siebenthal decorating boxes to be sent to Iraq

Customer Miranda Davidson gives her package to Dorothy Rogers

BUSINESS FOCUS PLANT CITY • Part 2 of 3 PG 35

Let Us Pamper You At...

813.717.7700 • 1505 South Alexander Street • Suite 102 • Plant City, FL 33563