ORIANA CAMPOS - PORTFOLIO

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FashionMerchandising

The revolutionary smart ring

Our roots trace back to Finland , celebrated as the happiest country globally. Infused with a natural sense of optimism, we believe in the potential for everyone to achieve a harmonious life.

Oura exemplifies the precision of Finnish craftsmanship, carefully designed to align seamlessly with your mind and body. It empowers you to take full control of your well-being from within, offering a harmonious blend of functionality and aesthetics.

Our mission is to make healthy a daily practice.

Meet Audrey, an affluent and stylish globetrotter whose life is a fusion of luxury, love, and a commitment to holistic well-being. Born into generational wealth, Audrey’s pursuits go beyond opulence; her heart lies in vintage cameras and making bold fashion statements. Alongside her, she found a partner who shares her passions, creating a harmonious blend of romance and shared interests.

Health takes center stage in Audrey’s dynamic lifestyle. A dedicated fitness enthusiast, she seamlessly incorporates workouts into her jet-setting routine. Audrey is not just a spectator but an active participant in the evolving landscape of health technology. With a keen eye on innovation, she invests in cutting-edge wearable technology, envisioning a future where these devices not only enhance her well-being but also redefine the way she experiences life. Audrey’s narrative is a testament to the synthesis of wealth, love, style, and a forward-thinking embrace of technology, crafting a life that is both opulent and purposeful.

Age: 24-50+

Occupation: Philanthropist, Founder, and CEO of “Vintique Haven” - a high-end vintage boutique.

Education: Bachelor’s in Art History in Harvard and Minor in Fashion Merchandising in FIT. Tech Engagement: She embraces technology as a tool to enhance her lifestyle. She avidly invests in cutting-edge wearable technology, seeing it as a bridge between her love for vintage and a forward-think Interests: Beyond her boutique and philanthropy, She actively engages in supporting art and culture, participating in global charity events, and stays connected with the latest advancements in health wand tech.

that align with her values of sustainability and innovation.

Income: High net worth, heir to a family fortune of jewelery store owners and Cartier partners.

Marital Status: Engaged to a tech entrepreneur, who invests in wearable technology.

Personal Philosophy: Believes in the intersection of luxury, art, and technology. Sees her wealth as a means to contribute to philanthropic causes and support innovative health initiatives.

Location: Has a town-home in Tribeca - vacation apt in Paris.

Passions: Vintage camera collection, globe-trotting adventures, and curating a unique fashion aesthetic Lifestyle: She divides her time between her philanthropic endeavors, managing her boutique, and exploring new destinations with her fiancé.

Values: Balancing tradition with a modern outlook, a commitment to social responsibility, and a desire for shared experiences with loved ones.

Health Commitment: A devoted fitness enthusiast, she follows a holistic approach to well-being, combining regular workouts, mindfulness practices, and a balanced diet

Relationship Status: Her relationship with her fiance is characterized by shared interests in vintage aesthetics, technology, and a passion for making a positive impact on society.

Psychographic Profile

Tech Engagement: She embraces technology as a tool to enhance her lifestyle. She avidly invests in cutting-edge wearable technology, seeing it as a bridge between her love for vintage and a forward-thinking approach to health and wellness.

Personal Philosophy: Believes in the intersection of luxury, art, and technology. Sees her wealth as a means to contribute to philanthropic causes and support innovative health initiatives.

Interests: Beyond her boutique and philanthropy, she actively engages in supporting art and culture, participating in global charity events, and stays connected with the latest advancements in health and tech.

Preferred Brands: Curates her wardrobe with pieces from high-end fashion labels, collects rare and sought-after vintage cameras, and stays connected with emerging brands that align with her values of sustainability and innovation.

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Statistics show it helps people create better habbits.

SFirstofitskind with84%wear rate.

Patented othertechnologywith companiestobody.bettertrackyour

One of the first companies to impulse wearable technology. Collabortions with companies like Gucci and Equinox, never seen before. Its design is slick and luxirious enough to pass for a piece of jewlery. The most light weight on the market. For both man and women.

Competition is increasing and some companies are copying the design and some of the technology at a lower price point.

TSome of the readings have been inaccurate in the past and that has not helped the reputation for the brand.

Monthly subscription is higher than other brands ($6)

WIssues with overheating. Price point its high.

Create different color palletes, styles and accesories.

The invention of bracelets could be another big step into being the best and most bought wearable technology.

Store

Store

Our new store will be a concept introducing new color selections with the newest technology and a future project including our prototype for our new oura bracelet. The store features a holographic displays and state of the art technology.

This pop up will be situated in the garden of The Metropolitan Museum of Art (MET). Targeting the elite crowd that walks the streets of 5th ave and central park. It will be a gem in the middle of the best location where New Yorkers and tourists go to relax, excercise and do fun activities.

This pop-up will be invitation only. **

** If you recieved an invitation and know somone that will love to join the healthy movement and be part of the oura family, extend the invitation. Each person gets to send this exclusive pass to an added guest.

Burning Man is not just a festival; it’s a vibrant temporary city built on principles of radical self-reliance, community, and art. For one week each year nearly 80,000 participants from all walks of life come together to create an immersive experience like no other. While enjoying from one of a kind art installations.

WHO

40°45’13.83”N, 119°16’37.20”W

Black Rock Desert of Nevada, USA

LOCATION

The Black Rock Desert is a remote and isolated area, far removed from major urban centers. The nearest town, Gerlach, is approximately 12 miles (19 kilometers) to the south, while the city of Reno is about 120 miles (193 kilometers) to the southeast. The desert environment presents logistical challenges for participants, including limited access to amenities and extreme weather conditions such as high temperatures, wind, and dust storms.

MARKETING

Burning Man operates on a tiered ticket pricing system, but the revenue generated from ticket sales is often reinvested into the event itself rather than being driven by profit motives.

It attracts tens of thousands of participants each year, fosters creativity and innovation, and contributes to the local economy of the region surrounding Black Rock City.

Unique experience. Strong community. Cultural impacts. Non-commercial ethos. Environmental movement. Limited accessibility. Infrastructure challenges. Dependency on volunteers. Regulatory and legal issues.

Global Expansion. Innovation and collaboration. partnerships and sponsorship. Educational outreach.

Commercialization. Regulatory Changes. Economic Uncertainty. Negative public perception.

S W O

Brand recognition. Unique Atmosphere.

Global appeal. Strong Partnerships.

High ticket prices. Limited capacity.

Weather dependence. Environmental impact.

Expansion into new markets. Digital innovation.

Diversification of offerings. Community engagement.

Regulatory challenges. Competition.

Economic uncertainty.

Health and safety concerns.

TOMORROWLAND

T

Demographics:

Age: 25-35

Gender: Male.

Occupation: Freelance artist/designer.

Income: Moderate to high.

Education: Bachelor’s degree or higher.

Location: Urban areas or artistic communities.

Psycho-graphics:

Values creativity, self-expression, and unconventional thinking.

Passionate about art, design, and experimental forms of expression.

Seeks adventure and new experiences.

Values community and collaboration.

Embraces alternative lifestyles and counter-cultural movements.

Open-minded, environmentally conscious, and socially progressive.

Motivations:

Attends Burning Man to immerse himself in a diverse and vibrant artistic community.

Seeks inspiration and creative stimulation from the event’s art installations, workshops, and performances. Values the opportunity to express himself freely and engage in collaborative art projects.

Enjoys the sense of adventure and spontaneity that Burning Man offers.

Finds fulfillment in connecting with like-minded individuals who share his passion for creativity and self-expression.

UNO

Demographics:

Age: 30-45

Gender: Female

Occupation: Yoga instructor/Merchandiser.

Income: Moderate

Education: Yoga certification, fashion merch.

Location: Alternative communities, rural areas

Psycho-graphics:

Values spirituality, mindfulness, and holistic well-being.

Practices yoga, meditation, and other forms of alternative healing.

Connected to nature and advocates for environmental sustainability.

Embraces a bohemian lifestyle and values simplicity over materialism.

Seeks meaningful connections and shared experiences with others.

Supports social justice and humanitarian causes.

Motivations:

Attends Burning Man to participate in spiritual and transformative experiences.

Values the opportunity to connect with nature and experience the desert environment.

Engages in yoga sessions, meditation circles, and healing workshops offered at the festival.

Finds inspiration and renewal through communal rituals, drum circles, and fire ceremonies.

Seeks connections with like-minded individuals who share her values of mindfulness, sustainability, and social responsibility.

DOS

TRES

Demographics:

Age: 30-40

Gender: Non-binary

Occupation: Tech entrepreneur/developer

Income: High

Education: Advanced degree in computer science or engineering

Location: Tech hubs, urban centers

Psycho-graphics:

Values innovation, technology, and forwardthinking ideas.

Passionate about emerging technologies, AI, and digital culture.

Seeks opportunities for creative expression through technology and interactive experiences.

Enjoys pushing boundaries and exploring the intersection of art, technology, and humanity. Values diversity, inclusivity, and the democratization of knowledge.

Motivations:

Creates interactive art installations or immersive experiences that incorporate technology.

Participates in workshops, talks, and discussions on topics such as virtual reality, blockchain, and digital art.

Collaborates with other tech enthusiasts and artists to push the boundaries of creativity and innovation.

Values the opportunity to disconnect from the digital world and connect with people on a deeper, more human level in the desert environment.

TOPS

$180-$240

BOTTOMS

$220-$260 BOOTS

$260-$280

MAXI DRESSES

$280-$300

JACKETS

$240-$300

MINI DRESSES

$200-$220

PSP

The denim on denim macro trend, is a fashion phenomenon characterized by the pairing of denim garments in a single outfit. This trend gained popularity in the late 20th century and continues to be embraced by fashion enthusiasts worldwide. The versatility of denim makes it adaptable to various styles and occasions, from laid-back weekends to more polished urban settings.

Embracing denim on denim allows individuals to express their personal style while tapping into a timeless and iconic trend that transcends seasons and generations.

MACRO

The sequin and see-through combination its a micro trend that is a bold and glamorous statement that has captivated the fashion world. It involves the incorporation of sheer fabrics adorned with sequins or shimmering embellishments into clothing pieces, creating a captivating and alluring effect. This trend offers a delicate balance between sophistication and daring, as the transparency of the fabric subtly reveals skin while the sequins add a touch of opulence and sparkle.

It adds an element of intrigue and sensuality to any outfit, making it a favorite choice for red carpet, festivals, parties, and special occasions.

It allows individuals to embrace their femininity and showcase their confidence with a dazzling and eye-catching aesthetic.

MICRO 1

The metallic micro-trend is a fashion movement characterized by the incorporation of metallic fabrics and finishes into clothing and accessories.

This trend adds a futuristic and edgy twist to traditional garments, injecting them with a dose of shimmer and shine. This trend offers a versatile way to make a bold fashion statement.

Whether it’s a subtle hint of metallic threading or full-on reflective surfaces, metallics add a touch of glamour and sophistication to any outfit, perfect for both daytime and evening wear.

The metallic micro-trend allows individuals to experiment with texture and shine, creating looks that are both eye-catching and modern.

MICRO 2

IRO Zahira Top $325 34/2-40/8 SNDYS Audrina Top $64 XXS-XXL FREE PEOPLE Vee Tank $68 XS-XL BEACH BUNNY Look and Glisten Top $99 XS-XL CS

ISABEL MARANT Fatsia Denim Skirt $680 34/2-42/10 STEVE MADDEN Evalina Mini Skirt $325 34/2-40/8 REFORMATION Veranda Skirt $148 34/2-40/8 SUPERDOWN Melissa Zip Up Skirt $68 XXS-XL

CS

COH Horseshoe Jean $278 23-34 GRLFRND Lara $325 23-32 ONETEASPOON Love Machine $598 24-32 PILCRO The Sport Cuff $148 23-34

CS

SOLITARIO

Olivia top

Cost: $50

MSRP: $100

XXS-XXL .

SOLITARIO

Shinnin’ top

Cost: $45

MSRP: $90

XXS-XXL

SOLITARIO

Cecile top

Cost: 55

MSRP: $110

XXS-XXL

SOLITARIO

In the dark top

Cost: $60

MSRP: $120

XXS-XXL

SOLITARIO

Flower of the sun jeans

Cost: $65

MSRP: $130

XXS-XXL

SOLITARIO

Pocket me one jeans

Cost: $60

MSRP: $120

XXS-XXL

SOLITARIO In the dark bottoms

Cost: $65

MSRP: $130

XXS-XXL

SOLITARIO

Metal vibe skirt

Cost: $55

MSRP: $110

XXS-XXL

SOLITARIO

Light up dress

Cost: $50

MSRP: $100

XXS-XXL

SOLITARIO

Disco me up dress

Cost: $50

MSRP: $100

XXS-XXL

SOLITARIO

Feather the night dress

Cost: $55

MSRP: $110

XXS-XXL

SOLITARIO

In my feels dress

Cost: $70

MSRP: $140

XXS-XXL

SOLITARIO

Secrets dress

Cost: $70

MSRP: $140

XXS-XXL

SOLITARIO

Pinky promise dress

Cost: $75

MSRP: $150

XXS-XXL

SOLITARIO

Disco jacket

Cost: $60

MSRP: $120

XXS-XXL

SOLITARIO

Shine bright jacket

Cost: $65

MSRP: $130

XXS-XXL

WOMEN COLOR SIZES UNIT COST UNIT PRICE (*2 MU) TOTAL QTY TOTAL COST Tops Crop Top Jean XXS-XXL 50.00 $ 100.00 $ 100 5,000.00 $ Embelished XXS-XXL 45.00 $ 90.00 $ 100 4,500.00 $ Silver XXS-XXL 55.00 $ 110.00 $ 90 4,950.00 $ Long Sleeve Black XXS-XXL 60.00 $ 120.00 $ 80 4,800.00 $ Bottoms Jeans Dark Jean XXS-XXL 65.00 $ 130.00 $ 120 7,800.00 $ Jean XXS-XXL 60.00 $ 120.00 $ 120 7,200.00 $ Pants Embelished XXS-XXL 65.00 $ 130.00 $ 80 5,200.00 $ Skirts Metal XXS-XXL 55.00 $ 110.00 $ 120 6,600.00 $ Dresses Mini White XXS-XXL 50.00 $ 100.00 $ 100 5,000.00 $ Silver XXS-XXL 50.00 $ 100.00 $ 100 5,000.00 $ Fuscia XXS-XXL 55.00 $ 110.00 $ 100 5,500.00 $ Maxi Nude XXS-XXL 70.00 $ 140.00 $ 80 5,600.00 $ Fuscia XXS-XXL 70.00 $ 140.00 $ 80 5,600.00 $ Black/nude XXS-XXL 75.00 $ 150.00 $ 80 6,000.00 $ Jackets Jacket Silver XXS-XXL 60.00 $ 120.00 $ 60 3,600.00 $ Rose Gold XXS-XXL 65.00 $ 130.00 $ 60 3,900.00 $ Black XXS-XXL 75.00 $ 150.00 $ 60 4,500.00 $ Shoes Boots Black Tall 5-11.5 70.00 $ 140.00 $ 50 3,500.00 $ Rose Gold 5-11.5 65.00 $ 130.00 $ 50 3,250.00 $ Black 5-11.5 70.00 $ 140.00 $ 50 3,500.00 $ TOTAL 101,000.00 $

AP

SALES FORECAST DAY ONE DAY TWO TOTAL SALES Tops 174 182 Bottoms 300 70 Dresses 190 248 Jackets 80 60 Shoes 60 48 1,412 AVERAGE UNIT PRICE Tops 105.00 $ Bottoms 122.50 $ Dresses 123.33 $ Jackets 133.33 $ Shoes 136.66 $ REVENUE Tops 18,270.00 $ 19,110.00 $ 37,380.00 $ Bottoms 36,750.00 $ 8,575.00 $ 45,325.00 $ Dresses 23,432.70 $ 30,585.84 $ 54,018.54 $ Jackets 10,666.40 $ 7,999.80 $ 18,666.20 $ Shoes 8,199.60 $ 6,559.68 $ 14,759.28 $ TOTAL REVENUE 170,149.02 $ MP

The meaning behind the word ARCANA - the mysterious allure of hidden truths and enigmatic wondersserves as inspiration for Colors of Arcana. With a deep reverence for Venezuela’s vibrant palette, the brand endeavors to craft pieces that transcend the ordinary. Each creation is meticulously handcrafted by skilled women artisans, infusing every stitch with passion and dedication.

Colors of Arcana is driven by the ambition to achieve zero waste. We manage inventory meticulously, conserve water resources, and prioritize recycling and re-purposing. By embracing our brand, individuals not only adorn themselves in elegance but also contribute to a sustainable future where style and environmental consciousness

harmonize effortlessly.

SMALL ACCESSORIES $80-$120

PURSES $220-$400

APPAREL $80-$400

ARCANA aims to reach women that are not afraid to express who they are and how they feel through their accessories. We want to encourage and show that high fashion can be sustainable.

STRENGTHS WEAKNESS OPPORTUNITY THREATS

Hand made - unique and one of a kind.

Made out of recycled materials and Eco friendly packaging. Patent pending design. Small niche which makes it easier to start getting more clients through C2C.

Not having a big market for it might be detrimental.

Design could be tricky when coming up with new models.

Other brands use cheaper material and sell for less.

Production time makes it harder to sell.

Use the same technique from the purses into other products like small accessories and apparel. Come out with other sizes or models that could be for other occasions to.

You can make custom made purses and sell for more.

Competition could recreate the patterns with cheaper material and try selling it for less.

Theres some restrictions on what we can and cannot do with the patterns.

Price range can be high because of material.

COLOR PALETTE

THE ORIGINAL

Material: 100% Recycled

T-shirt Yarn.

Sizes: Maxi - Mini

MSRP: $178-$228

CODE: 05112023

THE GO-TO

Material: 100% Recycled

T-shirt Yarn.

Sizes: Maxi - Mini

MSRP: $208-$258

CODE: 06091992

THE WEEKENDER

Material: 100% Recycled

T-shirt Yarn.

Sizes: Maxi - Mini

MSRP: $232-$282

CODE: 03201982

THE TOTE

Material: 100% Recycled

T-shirt Yarn.

Sizes: Maxi - Mini

MSRP: $178-$228

CODE: 06012024

LINE SHEET

ARCANA will be relaunching their website with a brand new image and a brand new logo. This summer we will be bringing a new collection with new vibrant colors that will reflect this change while keeping our core as a brand. This website will also reflect the growth and future collaborations that are in the works currently. You will be able to see the magazines we are featured in like VOGUE, Marie Claire, and more.

As a brand we are excited to relaunch a project that has influenced other brands and creators to be more sustainable and conscious about the way they manage their brand and materials. We are excited to bring you along and to show you whats next.

PURSE ILLUSTRATIONS @ISABOLETA

PHOTOSHOOT

Studio concept.

Very simple backgrounds and sober outfits, we want to make sure our new collection remains the center of attention, carrying the essence from the brand to the new launch.

All out photoshoots are centered on Venezuelan talent and we will be showcasing it during this shoot.

PHOTOGRAPHER

Victor Perez - @vicperez

*the pictures used on this presentation are his work.

MODELS

Sofia Vera - @svrat

Vanessa Monteleone - @vanessamonteleone

Camila Quintana - @camilaquintanag

Gabriela Hedderich - @gabyhedderich

* the models on display are the ones mentioned above.

BUDGET

Photographer:

$100/hr includes 20 pictures and $10 per additional picture selected and edited.

Models:

$200 per session.

Outfits: $400-$600

*prices are based on what we are quoted in Venezuela.

The focus of our campaigns will remain the craft of our purses and the beauty in creating our handmade bags out of recycled materials.

Our advertisement will be through social media and our costumers. We also love participating in collaborations with magazines featuring our products with other Eco friendly brands.

We have always loved the culture our mission carries; and we have built relationships with our clients that allow us to continue this journey.

In the near future ARCANA will be launching two new collections with different looks and concepts, which will be advertised through our brand new image.