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Daily Record JACKSONVILLE
Cra-Z-Art parking indicates 319 jobs
Daily Record ‘WE SHOT OFF LIKE A ROCKET’ Jacksonville tech firm led by Craig Mandeville sets sights on $75JACKSONVILLE million in revenue.
Daily Record Daily Record JACKSONVILLE
Manufacturing and distribution center updating its plans.
BY KAREN BRUNE MATHIS EDITOR
JACKSONVILLE
Photo by Dede Smith
Craig Mandeville is the president and founder of Forcura LLC, a company that manages the flow of information for health care patients.
BY KAREN BRUNE MATHIS EDITOR
S
o, who wants to start a tech company and shoot to $7.1 million in revenue in six years, and probably $12 million in seven? Craig Mandeville did, and he isn’t stopping there. His goal as president and founder of Jacksonville-based Forcura LLC is to reach $75 million in revenue in another 2½ years. The mission for Forcura – perhaps one hears it as “for a cure” – is to improve
patient outcomes and its vision is to become the standard communication platform for all post-acute health care. In brief, the company manages document workflow and secure communication for post-acute care providers. Say, for example, mom is discharged from the hospital after heart surgery and home health care professionals immediately need to tend to her recovery and well-being. The flow of health care information from the hospital to the home and back could be cumbersome, incomplete, slow or confusing.
That’s the connection Forcura makes. “We automated that whole round-trip flow of information,” Mandeville said. Forcura began in February 2012, when Mandeville was 31. He already had developed and sold a tech-based company since his move to Jacksonville in 1999 from Austin, Texas. The Forcura idea was sparked by his wife, a home health agency employee who managed patient discharge. “She would come home at night and talk about how inefficient that whole SEE FORCURA, PAGE 8
Jobs, space, build-out and the name are being nailed down for the Cra-Z-Art manufacturing and distribution center under development in North Jacksonville. The Imeson Park center needs 319 parking spaces for permanent and seasonal employees, and almost two-thirds of the 300,000-squarefoot building will be used for warehousing, while a third is for manufacturing and assembly and 2.5% for offices. Those details are included in landowner VanTrust Real Estate LLC’s application for a parking deviation to increase the maximum number of off-street parking spaces from 165 to 319. A hearing is scheduled at 10 a.m. Friday with the city zoning administrator at City Hall. Cra-Z-Art has not announced how many jobs it will create, although 21 are tied to City Council legislation approving incentives for the project and will pay an average $53,298. The building is at 10501 Cold Storage Road. No opening date has been announced. The city issued a permit in April to build the structure at a cost of $11.74 million. On May 29, the city issued a permit to build-out the interior at a cost of $2.56 million. Cra-Z-Art, a division of LaRose Industries LLC, sells activity, art and school supplies, toys and stationery products.
KMATHIS@JAXDAILYRECORD.COM @MATHISKB (904) 356-2466
THE SAILER REPORT
Expert: Home prices up, but there’s no bubble Median price is $225,000 in April. PAGE 10 VOLUME 106, NO. 142 • TWO SECTIONS