REALTY~BUILDER MARCH 2017 C O N N E C T I O N
Vol. 17 • No. 3
Picture-perfect shots sell homes Real estate photographers know how to capture those images
Photo courtesy of Kim Lindsey
By Maggie FitzRoy, Contributing Writer
“Flipping through listings,” he said. “I could tell which were taken with a cellphone and which were professional.”
When professional photographer Mike Liddell decided to specialize in shooting real estate, he went to homes.com and took note of the pictures.
When he contacted the real estate agents who used the cellphone pictures and offered his services, he picked up his first 20 clients. Good pictures are important when it comes to selling homes, the Jacksonville-based photographer said. “Nice bright, wide photos make a house look clean, but if they are dark and shadowy, they are very unflattering,” he said. Photography has long been an important marketing tool in the real estate industry, but it is even moreso now in the age of the internet. Almost all customers go online first to look for homes before they contact a real
Westcott Photo courtesy of Jeff
Photo courtesy of Jeff
See Photographers, Page 8
Westcott
Different path in construction than father Bachara makes career in legal side of the business By Caren Burmeister Contributing Writer
Chip Bachara built his reputation as Jacksonville’s Construction Lawyer of the Year from the ground up. Bachara has been swinging a construction hammer since he was 10 years old, working every summer for his father, Henry Bachara, stacking wood, painting and nailing down roofing felt paper. “I intended to follow in my dad’s footsteps and be a builder,” Bachara said. “My parents wanted me to go into anything but construction.” They didn’t need to worry.
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Leona Brown took winding path to job as St. Johns Builders Council director. Page 17
Bachara was proud of his father’s reputation, which earned inclusion in the Florida Housing Hall of Fame. But Bachara had bigger plans: construction law. “I knew that’s all I wanted to do,” he said. “I wanted to do commercial construction and for a bigger company.” A board-certified construction lawyer and founder of the Bachara Construction Law Group, he has been named multiple times in Florida Trend’s Legal Elite, Florida Super Lawyers and Best Lawyers in America. In 2012 and 2017, Bachara was designated as Jacksonville’s “Construction Lawyer of the Year” by Best Lawyers, a peer-review publication.
Builders Care makes quick repair so cancer patient can stay in his home. Page 38
The economy was suffering when Bachara graduated from The Bolles School in 1978. Despite his parents’ wishes, he got a bachelor’s degree in building construction from the University of Florida. Four hard hats hanging from his office wall remind him of his early jobs. He briefly worked for JEA, then accepted a project management position with The Haskell Co. Within a year he was accepted at Mercer University School of Law. He graduated from that Georgia institution in 1986. See Bachara, Page 12
Chip Bachara has a great view of Downtown from his 18th-floor office in the Wells Fargo Center.
Mirtha Barzaga says there are a lot of touching stories in real estate sales. Page 2
Photo by Caren Burmeister
UNF construction management program building next-generation workforce. Page 4