MEMBER SPOTLIGHT
aspect of eyewear. The concept really was to “go big and beautiful” right from the beginning focusing on true luxury brands and a modern aesthetic, unique to the traditional optical shop. I truly believe it is critical that we continue to grow and evolve as we realize our position in today’s everchanging marketplace.
How many employees do you have? We have 4 team members, in addition to ownership, that are the lifeblood of our small business. This team is a huge factor in making Aspire Optical a special place to shop and be every single day.
Ashley Freeborn, Owner
Briefly share your company history, how you’ve grown throughout the years and what your business offers today. Aspire Optical opened its doors in May 2018 with the goal of bringing a truly unique eyecare experience to the greater Fargo Moorhead region. After working as a manufacturer’s agent in Canada for over 14 years, Aspire Optical was a dream born from years of working with eyecare professionals to better the retail
What do you offer our community? What do you believe sets you apart? It really is our mission to offer unrivalled consumer choice and education in our industry. When it comes to styling and trends, we offer the largest selection of premium eyewear in the region with over 2000 frames and sunglasses to find that perfect look from. When referring to lenses, it is all about conversation.
Education is a two-way street when it comes to the right lens selection for a client and this is something that definitely sets us apart.
Why do you think it is important that our community have a Chamber with many initiatives and areas of work, and powered by so many various types of businesses, industries and professionals? The Chamber offers a central hub for all entrepreneurs, organizations, and businesses of all sizes to interact. Whether it is networking opportunities, chances for continuing education and professional growth or acting as a concerted voice on behalf of all local business, the Chamber is a vital institution in any business-minded community.
What goals do you have as a company going forward? What can the community expect to see from you? It is our goal to be the premier destination for everything eyewear in this region. Whether that means a larger footprint locally or regionally, we will pursue that growth with excitement and the same commitments and values we live by today.
18 THE BRIDGE
November 2021