Spotlight Web Design Services Presentation 2022

CELEBRATING 12 YEARS OF COMMUNITY AND CLIENT SUCCESS THROUGH POSITIVE RESOURCES, CREATIVE DESIGN, AND ENTREPRENEURIAL THINKING.

WEB DESIGN & DEVELOPMENT https://spotlightmediafargo.com/

4609 33rd Ave S. Ste 304. Fargo, ND 58104

info@spotlightmediafargo.com

YOUR WEB TEAM MIKE DRAGOSAVICH Head Strategist

KELLEN FEENEY Web Strategist

JESSICA MULLEN Project Manager

KELLAN BENSON Web Dev, SEO

JOSIAH KOPP Content Specialist/Photography

JONATHAN CHICKA Director of Digital Results

NICK SCHOMMER Web Strategist

BRADY DRAKE Content Specialist

LEVI DINH Web Designer

GENEVA NODLAND Content Specialist/Photography

TY BETTS Web Designer

JOSEPH DAFFON Web Dev

BEN BUCHANAN Web Designer

TOMMY UHLIR Videographer

JENNY JOHNSON Director of Client Success

200

WE HAVE BUILT OVER

WEBSITES!

WE BELIEVE IN QUALITY

We started building websites in 2010. After 5 years we started a side company called Hash Interactive that worked side-by-side with Spotlight.

Fast forward another 4 years, we decided to go more software and Spotlight brought back the marketing side of web development. Our team has been through it all over the years. We have seen the good and the bad and made checklists the entire way to ensure we get better after each project. Now we feel we are one of the top full-service web firms in the region. That thought has been confirmed by many national firms, reflecting that our hard work has paid off!

SO MANY INDUSTRIES COVERED! ONLINE SHOPPING SOFTWARE AS A SERVICE ACCOUNTING

SO MANY TOPICS COVERED!

HOME BUILDERS

E-COMMERCE

SENIOR LIVING INSURANCE

HUBSPOT

COMMERCIAL REAL ESTATE

INTEGRATIONS

RESIDENTIAL REAL ESTATE

MARKETING FUNNELS

CLEANING COMPANIES

FULL CONTENT

LEGAL & ATTORNEYS

100% CUSTOM DESIGN

PROMOTION PRODUCTS

AWESOME RESPONSIVENESS

CONSTRUCTION MEDIA

COMPLIANCE & ACCESSIBILITY

BLOGS

PHOTOGRAPHY

SEED COMPANIES

VIDEO

AGRIBUSINESS

INFOGRAPHICS

COPY & PRINTER BUSINESS

USER EXPERIENCE JOURNEYS

& MORE!

PERSONA DEVELOPMENT

OUR WORK

TAKE A LOOK AT SOME OF OUR WEB DESIGNS! “This group of media experts was just what we needed to help move to the next level. Our decision to partner with them in ad placement, website overhaul, and brainstorming efforts has been well worth it. As we are a company that is driven by positive partnerships built with others, we feel strongly that Spotlight is on the same track and that is an invaluable trait. Working with them, we have received excellent communication in a timely fashion, knowledgable resources, and ideas to help think of the future.

“Spotlight has helped us in many different ways. We started with a fully produced video, then new website, now we are in a full inbound marketing launch. They help with strategy, landing page dev, chat widgets, booking widgets, content marketing, Gooogle search and more. It’s also nice that everything is easily managed and easy to collaborate on their project management portal.”

We highly recommend this group of media magicians!”

RICE COMPANIES, INC

HIRECLICK

IT TOOK US 10 YEARS,

OUR STANDARD

AND WE FINALLY GOT IT 150 POINT CHECKLIST

OUR SAMPLE BASIC CHECKLIST (1 of 5 Checklists) Set up development, staging, and live environments Compare your designs with the completed website Check for font style consistency – Line-height, spacing, leading should also be consistent Look and Feel Navigation styles Colors and color schemes Qaulity Stock photos and imagery Images have been licensed Consistent Imagery and images Appropriate favicons are in place Company logo is linked to the home page 404 page is in place Website offers accessible functionality Page content website checklist Proofread, grammar, and spell-check Contact and company details Headers and sections Concise list items Privacy Policy is in place Terms of service Copyright text Remove generic and / or testing text and images Videos are formatted correctly and in the right places.

Audio files are presented correctly and in the right places

Premium content is delivered on cue Content upgrades, click triggers, exit popups have been tested Lead generation and nurturing campaigns have been tested Verify Social media links such as Twitter, Facebook, Instagram and contact email address Website Functional Testing Checklist Verify that forms are submitting correctly Customize the form submission messages Redirect to thank you pages Auto-reply is enabled on each form Form submission details should be submitted to a database Record a conversion Upload a new post and some media Test any 3rd party software integrations Test your webpages for errors Ensure there are no 404 errors Test on different devices Test on different browsers Optimize your HTML / CSS / Javascript for performance Enable GZip compression on the site Images should be saved for the web Test your site for performance Test all your links

Security and Reliability Checklist Website security plugin is in place Passwords are secured Uptime scripts are in place Automated backups with offline uploads are in place Website is fully PCI compliant Perform a stress test Content and SEO checklist Setup your site as HTTPS Choose whether you want your site to appear on www. or no-www Mark your preferred choice (www vs non-www) on Google Search Console Perform full redirection to your URL of choice Extract your highest traffic content from Google Analytics Export a list of your most linked content from Google Search Console Export a list of your best-ranked pages Identify which pages you want to maintain Ensure that the new site contains these pages Verify that the URLs you want to keep are on the new site Redirect any old URLs to their new URLs Remove any internal links to pages which you will be discarding or redirecting

Further SEO Optimization Review the Title tags for all pages Review the meta descriptions for all pages Make sure the H1 header and a few of the sub-headers include the target keyphrase: Body text should include the target keyphras The first/last paragraph should contain your target keyphrase Include relevant Calls-to-Action: Use plenty of (optimized) images: All images should include relevant alt tags Proper social sharing metadata is in place RSS feeds with correct metadata are in place Links to affiliates sites or paid links should be “nofollow”ed Final Pre-launch Website Checklist Take a full backup of the current site Confirm that you have access to all of the domains Migrate the secure certificate and make sure it is set up correctly on the new hosting server Setup the domain to post to the appropriate directory of your hosting server Simulate a launch Launch!

Update nameserver settings on the domain Celebrate!

Post-Launch Checklist Wait for DNS to propagate Verify that all your analytics are working ok Create various goals in your Analytics for each type of conversion you want to record Enable Site Search on Google Analytics Create a funnel Add relevant users to each account Setup any IPs to be excluded Verify that Google Analytics is collecting data Setup your Google Search Console Link your Google Analytics account with your Google Search Console Link your Google Analytics account with your Google AdWords account Create a dynamic sitemap Submit the sitemap to search engines Verify that Google (and other search engines) can crawl your site Make sure branded searches are showing the results you want Ensure in your CMS that your pages can be indexed: Ensure that your robots. txt allows your pages to be indexed Set any pages you don’t want to appear on search engines as noindex – Check that any login areas ARE set to noindex, nofollow and set to “disallow” in the sitemap. xml

WHY BUILD WITH US?

THEM 10+ years of project management experience using Basecamp!

Companies who use project management software but don’t really know how to utilize it to it’s full potential for clients.

Everything we build and create is yours, and our job is to make it easy for you to use everything in the future yourself.

“Golden Handcuffs” or web companies wanting you to pay them for access to files, royalties on assets, or minor updates to your site. Even companies that take your site down when you leave their services; that is not us.

We build our sites for long term success making sure you don’t need to redesign or developed your site constantly.

Web firms who don’t check off the vital steps needed to create a long lasting technical website.

We build our sites for how your users will use it!

We use tools to discover how users actually use the website.

VS

Building out a site only for it to “look” appealing and lacking function.

Building the site of self-preference or guessing what the user functions will be on the site.

We find better ways to extract content from our clients.

Hosting long boring discovery meetings and using inefficient questionnaires.

We have tested over 100 widgets, marketing tools, interactive features, audit tools and more.

Only using tools that web companies are comfortable with, halting the potential of the site.

We understand how Google likes to read websites, so your site is found by your users easier.

The companies who just build for looks, or use web builders that Google doesn’t prefer.

We take a business owner approach when building, meaning we keep the ROI in mind from the beginning.

Building a site that looks like other sites or templates.

We pride ourselves on great communication and communicating in a way people prefer to in 2022.

Email chains, support tickets or single person point-of-contact teams.

OUR

HOSTING

PROCESS TESTING & QUALITY

CELEBRATE & LAUNCH

DESIGN

RESEARCH

POST LAUNCH

RESULTS & REPORTING DEVELOPMENT

MEET

MAINTENANCE

PREPARE FOR SUCCESS

PREPARE FOR SUCCESS

PROCESS

1

Spotlight is a proud Basecamp 3 power user Spotlight has over 12 years of experience with Basecamp.

Over 50 clients successfully use Basecamp with Spotlight.

Basecamp is one of the biggest and highly rated client project management and communications tools on the planet.

Most our clients download the mobile app for even easier ways to communicate, share ideas, check activity and just keep track.

2

Sick of email chains? Us too! We are power users of Basecamp and our clients love it. Everything we do with you as a client is stored and transparent through basecamp. As a client you have real time access to everything 24/7 and all the information you own! We keep tasks, meeting notes, contracts, files and more all organized in one place for you!

JENNY JOHNSON Director of Client Success

Not only do we like to track everything and give our clients a great project management expereince, we also use Basecamp to ensure success. We work with the client to build out tasks throughout the process that are specific to their preferences and expectations. If you need certain parts of the project to have different expectations, we get those tasks down and execute on them. It’s a better way to ensure not only are we delivering the project, but it was delivered at your specific expectations and goals. Hey, and if we really do it right we will exceed those!”

PROJECT MANAGEMENT

3

GREAT COMMUNICATION Basecamp isn’t only a project managment portal, it’s an amazing way to communicate and collaborate. As a client you can click on any of the team members at any time and start chatting. It has forums, message boards and group messaging too. It’s a great way to keep communications organized and clear.

EXPECTATIONS & SCHEDULE Everything in our world has a due date and on a schedule. Our clients love knowing that every step of the way will be documented and easy to follow.

4

TRANSPARENCY & COLLABORATION Have you ever had a vendor work on a project and the only updates you got were sporadic and you had no idea what they were working on? Well, that’s not going to happen here.

Every task, meeting, file, conversation and milestone is fully transparent for our clients to experience. Not only is it a way for our clients to ensure accountability, but it’s a way for them to enjoy the process and feel educated every step of the way.

DESIGN

PROCESS 1

2

SITEMAP

We diagram all the pages on your site in a collaborative and visual way to help strategize the site structure. This saves time and helps make sure the customer journey and navigation is successful for your users.

3

DRAWING

This is an acutal drawing from Mike, our founder, for a recent website build. We take great value in drawing out what we want to achieve. Then we pass this drawing on to a designer to make it come to life!

SMART CONTENT PLANNING - WIREFRAMING

We use a tool to create an interactive and collaborative experience for our clients when it comes to site content structure. This helps in project planning and efficiently executing content plans. It really saves a great deal of time and money!

4

DESIGN WITH FEEDBACK

For every design, we include our clients ability to drop notes at specific places on the designs to easily guide us in direction they need. We even have clients that create quick screen recordings and send them to us.

DEVELOPMENT

PROCESS 1

BUILD ON WORDPRESS USING ELEMENTOR

2

BUILT CLEAN

Our team knows how Google likes to read websites and that is what our intention is; to build a site so Google knows how to rank it in search very easily. We also understand how to code for speed and security.

Elementor is the leading page builder for Wordpress in the world.

We chose Elementor because our clients absolutely love it and it checks off all the boxes when it comes to speed, security, ease of use and more.

3

BUILT FOR SPEED & SECURITY

All of our sites come equipped with premium speed and security checklists and tools that have been tested in over 100 web builds.

4

LIVE TESTING & FEEDBACK

We use real people to test our websites along with great premium tools. We use Userback, Hotjar and other tools to ensure that the site not only functions well, but people genuinely enjoy the experience and find it easy to convert!

PROCESS

TESTING, QUALITY ASSURANCE & APPROVAL

1

PRE-LAUNCH CHECKLIST

2

TECHNICAL AUDITS

3

REAL HUMAN TESTING

4

HOTJAR TESTING

5

COMPLIANCE & ASSURANCE

6

INTERACTIVE AUDITS

RESULTS, REPORTING, AUDITS & BENCHMARKING

PROCESS 1

2

ANALYTICS

We don’t just set up Google analytics, but we also set up Google Analytics for success in a way that our clients can understand in terms of the value it creates for their business. We set up goals and show our clients how their new website they built with us grows results over time.

3

SEO REPORTING

Once we accept a web redesign project, we set search engine benchmarks, meaning we want to see how the new website our client built with us changes and gains more results over time. We also invest in tools to monitor keyword rankings, audit for opportunities to upgrade the site, or find errors that are needing to be fixed.

AUDIT FOR SEO SPEED

We ensure all of our websites are up to speed. We use different tools to guarantee this and run reports via GT Metrix.

4

REPORTING TRAINING KELLAN FEENEY Web Strategist “We sit down with our clients and learn how to best show them what matters to them. We don’t want them just to see overwhelming graphs and data. We want to educate them on what matters and align with their goals. It may be how many times someone fills out a form and checks a certain box.”

LAUNCH & POST-LAUNCH

PROCESS

PRE AND POST LAUNCH CHECK LISTS

USER TESTING

We actually hire live, non-bias humans to go through the entire site to ensure not only the experience is great, but to check for any issues as well.

TRAINING

“We actually sit down with our clients and show them how to make their own updates on the site. This way they don’t need to call us for all the changes, and this means they don’t get charged like other firms do. Using Elementor is one of the easiest ways to update your site, add blogs, or make fast changes. We are there to help show you how!”

JENNY JOHNSON Director of Client Success

S!

BONU

HOTJAR

30 DAYS OF TESTING Hotjar actually records live users using the site and gives us great feedback.

Example: If we put a call to action on a page at the bottom and no one ever get’s to it, why would we put it there?

Video Client Showcase

OUR VIDEO PRODUCTION WORK

Ask us how we can help create engaging videos for your company!

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CLICK HERE

TO VIEW ALL WORK