Spotlight media inc media kit (august 2013) (no marathon book)

m t h

g i l t

o p S Overview

The Breakdown

a i d e

Magazine Info

Distribution

This large bright book tells a story of a North Dakota publishing company working hard and having fun every month in order to produce four magazines. Inside is all you will need to know!

MEDIA GUIDE

Editorial Calendar

Design & Specs

Design Ideas

Success Stories

Rates

2 | SPOTLIGHT MEDIA KIT

DESIGN&LIVING MAGAZINE

March/April 2013

A LOOK INSIDE THE ROOMS OF THE...

ABOUT US

HOTEL DONALDSON STORY PG. 32

S

potlight Media, is a North Dakota and

Minnesota

publishing

company.

Publications include Fargo Monthly, Stride

Magazine, Bison Illustrated and Design and Living Magazine. The team manages the editorial and

design

process,

e ofents n i l e shm Tim pli m o acc

distribution, sales,

websites, mobile platforms and more. Spotlight Media publishes printed

over

550,000

magazines

per

year. They are dedicated to promoting the FargoMoorhead area and North Dakota in general. They do this by discovering all that this great community has to offer and reporting that to the community. Between their four magazines, they cover almost every aspect of the community. They are constantly seeking to discover what their readers want to know and how to get their magazines directly into the hands of their readers.

Nominated for Small Business of the Year.

22 Events Attended

Spotlight Media magazines have been on the seats at the Fargo Spotlight Media was nominated Force and FM RedHawks Games, for the FM Chamber of along with trade shows and Commerce’s Small Business of the parties.

Year Award.

Added all Fargo Country Club and Oxbow Country Club Members to mailing list Design & Living Magazine will now reach additional country club members through the mail.

Gained permission to distribute to all student mailboxes at NDSU Bison Illustrated is distributed to every student’s mailbox in the dorms.

SPOTLIGHT MEDIA KIT | 3

In House Distribution Manager

Seth Holden leads up our in -house distribution and circulation. He has hired a six man distribution team to develop route relationships.

Spotlight Media’s special commemorative edition of Bison Illustrated celebrating NDSU’s second FCS Football championship was received exceptionally well in the area.

Partners with the Fargo Marathon to launch a commemorative issue

Mag Tracking Won 5 Gold Addys Spotlight Media won five Gold American Advertising Federation Addy’s in the past two years including Magazine Design of the Year.

Spotlight Media created an online distribution tracking system that sustains information about each location a magazine is placed at. This helps us with securing a more reliable readership.

Partners with over 30 hotels in FargoMoorhead for magazine distribution Fargo Monthly now sits in over 1,800 hotel rooms in FargoMoorhead. This number is constantly growing.

Recognized as issuu.com’s featured publisher of the USA

Issuu.com, a global social network for publishers recognized Spotlight Media as one of its featured publishers in the US.

Gained over 10,000 facebook followers.

Between their five Facebook pages, they can quickly reach a large number of people around the area.

In July 2013, Spotlight Media published the first ever commemorative magazine highlighting a photojournalistic approach of the 2013 Fargo Marathon. Over 25,000 magazines were printed and sent to each runner.

ABOUT US

Launched the Bison Illustrated Special Commemorative Issue

4 | SPOTLIGHT MEDIA KIT

A Month at Spotlight Media G &LIVIN N G I S E D G MA

March/A

pril

INE AZ

201 3

E.. .

S OF TH

DSON DONAL L E T O H A LO OK

IN SI DE

OM TH E RO

NUMBERS

PG. 32 STORY

3,100 Locations delivered.

2,900

5,000 Photos captured.

Bison Illustrated is delivered to college student mailboxes.

55,000 Magazines printed.

18

Team members that work on each issue.

1,500

SPOTLIGHT MEDIA KIT | 5

Average number of seats magazines are on during an event.

Average number of suggestions from readers received at info@fmspotlight.com email.

Number of magazines sent out in the mail.

600,000 Number of online impressions the combined magazines see in a month.

50

Average number of people interviewed each month.

1,800

Number of hotel rooms with Spotlight Media magazines present.

Numbers

300

3,800

6 | SPOTLIGHT MEDIA KIT

2

3 01

Su

yS r ve

NDSU S ETIC L H T A

: ays

Hi! I’m a Bison Illustrated Reader!

MISSION STATEMENT Bison Illustrated promotes Division I Bison athletics as an avenue to help realize the region’s full potential, including NDSU, Fargo and the state of North Dakota.

Bison Readers are professionals, students, husbands, wives and overall fans. NDSU Bison Athletics is growing at an uncontrollable rate and Bison Illustrated is the official behind the scenes publication for the fans.

Large Disposable Income Bison Teammakers average over $150,000 household income.

State-wide Exposure

This year Bison Illustrated has extended by 70% in its reach throughout the state of North Dakota.

70%

Male/Female

65/35

THE DIFFERENCE

Audience/mo based on print and digital

Student Mailbox Delivery

subscribers

teammakers

bison fans

15% 51% 13% 21%

students

INFormation

Reader breakdown

About 3,000 students at NDSU receive a Bison Illustrated in their personal mailbox.

84,000

NDSU Bison Teammakers Every Teammaker has a subscription to Bison Illustrated.

Readers per copy

3

Passionate Readership The readers of Bison Illustrated are dedicated to the Bison and pick up the magazine religiously.

PRINT DETAILS Traditional full size magazine.

17,000/mo 9 issues/year

Die-Hard Fans NDSU fans are some of the most intense and passionate fans out there. They care about their school and they care about who supports their school.

SPOTLIGHT MEDIA KIT | 7

HOM & GA E RDE N

MISSION STATEMENT Design & Living Magazine prints seven times per year. It focuses on creating an escape in readers’ own home and office. It aims to help readers throughout the Red River Valley craft engaging interior and exterior spaces – whether they are the do-it-yourself type, or just need a little inspiration and expert advice. They want to find advertisers to help focus their readers’ lifestyles, and in turn, promote those who support them.

2013

Sur vey S

ays :

Hi! I’m a Design & Living Reader!

Design & Living readers are the typical magazine readers.

Usually middle age, affluent women, this magazine’s readers are known for reading it from front to cover.

DESIGN&LIVING MAGAZINE

March/April 2013

Country Club Member Distribution

Female /25+ Most readers are older female, affluent homeowners.

24+ Grocery Stores

97,000

Design and Living Magazines are distributed at 24+ grocery stores across the Red River Valley.

Design and Living Magazine has booths at all the major trade shows like the Home and Garden Show and Business After Hours.

Shopping Guide People love reading magazines that give them new ideas and resources for their own home.

Ads are treated like resources and homeowners take note.

Design and Living signed up over 400 Home and Garden Show guests for subscriptions and over 1,700 country club members get an issue each run.

based on print and digital

Design and Living Magazine will be mailed to every member of the Fargo and Oxbow Country Club.

Trade Show All-Stars

2,300 Subscribers

Audience/mo

Readers per copy 2 month shelf life

A LOOK INSIDE THE ROOMS OF THE...

HOTEL DONALDSON STORY PG. 32

PRINT DETAILS Traditional full size magazine.

15,000/mo 7 issues/year

5

Affluent

With their added country club member distribution, the rate of affluent readers will increase each issue.

Educated

Design & Living readers rank in the top 10% most educated community members in the valley.

Male/Female

15/85

INFORMATION

THE DIFFERENCE

8 | SPOTLIGHT MEDIA KIT

1 20

3S

ey ur v

HEALTH SS & FITNE

: Says

Hi! I’m a Stride Reader!

MISSION STATEMENT Stride Magazine is the area’s trendiest resource for local health, fitness, lifestyle, local charities and fashion. Between 10,000 to 12,000 copies are published monthly and distributed at over 700 locations including events. This full size magazine acts as a convenient printed and online resource for the community. Check out www.fmstride.com to read the full magazine.

INFormation

Stride Readers are younger and traditionally female. Readers are very passionate and detail orientated. Spotlight Media calls them “Label Readers” because as health orientated people they tend to explore the full depth of everything.

Active Females 25-45 68% of Stride Magazine readers are outgoing, active females.

This demo often includes moms and top consumers in the area.

68%

25%

Percentage of time Stride readers spend at their home.

THE DIFFERENCE

Audience/mo based on print and digital

The Magazine of the Fargo Marathon

Stride Magazine has teamed up with the Fargo Marathon to publish the 2013 Fargo Marathon Commemorative issue.

42,000

Subway Distribution Stride is distributed at 17 Subways across the FargoMoorhead area. A health magazine in a healthy restaurant.

It just makes sense.

Readers per copy

4 Male/Female

30/70

Charity Exposure

PRINT DETAILS

Every month, Stride highlights a charity. The goal is to give back to the community and help be a voice to communicate the area’s needs.

Traditional full size magazine.

Detail Orientated Readers

12,000/mo 12 issues/year

Stride readers are detail orientated people who focus on things like nutritional facts and statistics. This is a group where knowledge is power!

SPOTLIGHT MEDIA KIT | 9

MISSION STATEMENT Fargo Monthly Magazine is a free monthly publication distributed in Fargo, ND and Moorhead, MN. The content highlights local events, dining, nightlife, entertainment and more.

The best part about this magazine is that the content is composed by the people of FargoMoorhead. This keeps it all about the area and not about national mumbo jumbo!

LEISU R & EVE E NTS

2013

Sur vey S

ays :

Hi! I’m a Fargo Monthly Reader!

Fargo Monthly readers are on the move. The people that rely on this city guide magazine are the people that are out and about in the community. They are the ones who are spending money and supporting local businesses.

Active Adults 21-45

Audience/mo

Commuters

Fargo Monthly is distributed at events like Force and RedHawks games. This puts the magazines directly into the hands of the readers.

With the area’s best event calendar and music schedule, readers noted that they keep the magazine in their car for quick access to the guide.

Hotel Room Distribution

72,000

1,800 hotel rooms across FargoMoorhead have Fargo Monthly sitting in them. This allows advertisers to reach sought after visitors.

Readers per copy

Community Contributors

PRINT DETAILS Square 8” x 8” magazine.

Trendy and Artistic Readers Some of Fargo-Moorhead’s trendiest people read Fargo Monthly. This magazine reaches people who are on the move in the community.

Fargo Monthly has won eight Gold Addy’s Awards.

based on print and digital

Event “seat” Distribution

Community members are encouraged to contribute to Fargo Monthly. Whether this is through recommendations or writing, the community takes an interest in the magazine.

Award Winning Content

15,000/mo 12 issues/year

2

Consumers

Fargo Monthly readers access the magazine when they are already out spending money.

The increase of visitors to FargoMoorhead who now read Fargo Monthly.

70%

Male/Female

55/45

INFORMATION

THE DIFFERENCE

10 | SPOTLIGHT MEDIA KIT

HOT SPOTS

Airports

Distribution

Fitness/Beauty Stores

Grocery Stores

Over 1,700 locations in Fargo-Moorhead

Convenient/Liquor Stores

Fargo, ND Fitness Centers

Hospitals/Clinics

Distribution of FREE publications is one of the most challenging things to accomplish. At Spotlight Media we use state-of-the-art routing software that our distribution manager updates in order to lead our team of six delivery people. Each month our delivery team works with the locations to gather data to secure the best and most efficient ways to gain thorough readership. Most of the locations you see here we deliver to multiple times in a month.

Banks

Waiting Areas

Restaurants/Bars

Hotels

Events

SPOTLIGHT MEDIA KIT | 11

Surrounding area distribution.

Both Design & Living Magazine and Bison Illustrated are distributed outside of Fargo-Moorhead.

1

All magazines are available online, mobile and tablet devices. Go to issuu.com/fmspotlight

Read now at:

www.fmspotlight.com

3

4 Read now at:

www.fmspotlight.com

IG

DES M ar

ch

/A

pr

il

20

NG

IVI L & N M

A

G

A

Z

IN

E

13

Read now at:

S

TH OF

NAL O D EL HOT OO AL

S K IN

ID E

TH

O ER

OM

www.fmspotlight.com

N DSO

E .. .

. 32 Y PG STOR

17 to 24

1 this year.

Bison Illustrated is now in 24 North Dakota Cities while Design & Living is in 14 cities with all grocery stores as distribution points. In most cases the two publications are the only GLOSSY magazines in the racks.

2

GRAND DISTRIBUTION

Some might say Spotlight Media is crazy for distributing Bison Illustrated in Grand Forks because of the college rivalry but believe it or not, there are many Bison faithful fans there. Also, Design & Living is in all Hugos along with about 100 more locations.

3

Surrounding Metro

Not only does spotlight Media distribute to the most abundant locations in Fargo-Moorhead, they also reach out to surrounding areas like Glyndon, Dilworth, Harwood and more.

4 LAKES!!!!

This year, Spotlight Media will be initiating a new revamped distribution list that covers more of the upper Minnesota region along with intense lake area distribution for Design & Living Magazine.

www.bisonillustrated.com

20,000 Unique Visitors/mo

Distribution

2

ta es o inn M

r th o N ota k Da

Digital Distribution

12 | SPOTLIGHT MEDIA KIT

Editorial Calendar

Editors

DESIGN&LIVING MAGAZINE

JANUARY Morning Shows Issue

STORY PG. 32

FEBRUARY Live Music Issue MARCH Business issue APRIL The Dining Issue MAY Art Issue JUNE The Summer Issue JULY The Wedding Issue AUGUST The Chef Issue SEPTEMBER The Boom Issue OCTOBER The Downtown Issue

January/February The Renovation Issue

August 101 Moments

March/April Green Living Issue

September Assistant Football Coaches

May/June Re-Purposed/ Outdoor Issue

October The Homecoming Issue

July/August Lake Living Issue

November A Day in the Life of a Bison Athlete

September Top Designers October/november Halloween/Thanksgiving December Special Holiday Edition January/February 2014 The Home Show Issue

Andrew

April Fargo’s Biggest Loser Issue

A LOOK INSIDE THE ROOMS OF THE...

HOTEL DONALDSON

December Basketball: Unfinished Business January Inside the Bison Media Relations February Commemorative Championship Issue/Inside the World of Wrestling

NOVEMBER Shopping Issue

March The Recruitment Issue

DECEMBER The Holiday Issue

April The Photography Issue

Andrew@fmstride.com

May Marathon Issue June Summer Goals Issue July Fittest Person Trainer Issue August Service People Issue September Best Doctors October Breast Cancer Issue November Giving Thanks Issue December Holiday Health Issue

Editorial calendars and content may be subject to change due to current events or content availability.

editorial

March/April 2013

Joe

Amanda

Joe@bisonillustrated.com

Amanda@fmspotlight.com

Special Issues DESIGN&LIV Marc h/Ap

ING

ril 2013

MAG AZIN E

A LO OK INS IDE TH E RO OM S OF TH E...

HOTEL DO NAL STORY PG. 32

ARTWORK DEADLINES:

ALL MATERIAL DUE THE 15TH OF THE MONTH PRIOR TO ISSUE RUN.

DSON

Special Holiday/Christmas December Edition

SPOTLIGHT MEDIA KIT | 13

Design Specs • High-resolution, press-ready .pdf files preferred. Files created in Photoshop, Illustrator and InDesign also accepted.

• Document must be built to the correct size.

• Color mode must be CMYK; no spot or Pantone colors.

FULL PAGE

HALF PAGE (h)

DESIGN&LIVING MAGAZINE

March/April 2013

A LOOK INSIDE THE ROOMS OF THE...

HOTEL DONALDSON STORY PG. 32

Spread (Bleed)

Billboard (Bleed)

Full Page (Bleed)

2/3 Vertical (Bleed)

1/2 Vertical

1/3 Vertical

1/2 Horizontal

1/4 Vertical

1/3 Square

Example: Full Page

Trim: 16.75” x 10.875” Pull Bleed to: 17” x 11.125”

Trim: 16.75” x 5.375” Pill Bleed to: 17” x 5.625”

• All image files must have an effective resolution of 300 ppi.

7.75 x 3.75”

SENDing insertion information

7.75 x 7.75”

Please include:

Trim: 8.375” x 10.875” Pull Bleed to: 8.625” x 11.125”

Trim: 5” x 10.875” Pull Bleed to: 5.25” x 11.125”

• Name of the ad file being sent.

• Contact information of the person responsible for the production of the ad.

1/4 PAGE

HALF PAGE (v)

SEND AD VIA spotlightmediakit.com

Trim: 3.75” x 9.5”

Trim: 2.75” x 9.5”

Go to www.spotlightmediakit.com and click the menu item “file uploader” then follow instructions on that page.

3.75 x 3.75”

3.75 x 7.75”

SEND AD VIA E-MAIL Send collected, stuffed files by e-mail to: info@fmspotlight.com

Trim: 7.25” x 4.75”

Trim: 3.5” x 4.75”

Please note: • TRIM: Final, cropped size of your ad.

SPREAD

• BLEED: Add .125” to all sides of your Trim size.

• SAFETY: Subtract .25” from Trim size.

15.5 x 7.75”

Trim: 4.75” x 4.75”

Trim Size

All type and logos should be within the safety area.

• Make sure crop marks are offset by at least .125”.

8.375” x 10.875”

Bleed Size

8.625” x 11.125”

Safety Area

1/8 Square

Trim: 3.5” x 2.25”

jpeg

7.875” x 10.375”

DEsign

• Include your company name in the file name.

14 | SPOTLIGHT MEDIA KIT

Design Types

Design

Clear CO-OP

Clean

Coupons

Challenging

Creative

Collective Content

SPOTLIGHT MEDIA KIT | 15

Account Representatives & Success Stories

72%

Brent

Tracy

Lindsey

Ben

drago@fmspotlight.com

brent@fmspotlight.com

tracy@fmspotlight.com

lindsey@fmspotlight.com

ben@fmspotlight.com

ROYAL 1 JEWELERS

The watch brand Patek Philippe is known for excellent craftsmanship and it’s traditionally steep price. Royal Jewelers has sold two watches for over $75,000 from readers mentioning the ad.

H2 2 CONTRACTING

H2 Contracting advertises with full pages in both Bison Illustrated and Design & Living after the first run of the advertisements, H2 called Spotlight Media to mention how much feed back they have been receiving and how pleased they were with the ad design.

NORTHEWST 3 VISUAL

Northwest Visual started off by running a creative message campaign. After measuring results together, Spotlight Media and Northwest sat down and came up with a new plan where Spotlight Media took a team photo of Northwest to show off how abundant their operation is.

D-S 4 BEVERAGES D-S Beverages, the Anheuser Busch distributor, decided to have Spotlight Media create a sweepstakes campaign for them in Bison Illustrated. Over 300 readers a month sent in the entrance form.

5 BIOLIFE

Kayla, the District Manager of Biolife, has told Spotlight Media that she has never seen better results from a coupon campaign than with advertising in Stride, Fargo Monthly and Bison Illustrated.

Ad SALES

Mike

Percentage of businesses that resign after contract term expires.

COUNTRY 6 FINANCIAL

Steve Walker from Country Financial said “Spotlight Media has been great to help me brand my business. The thing I really appreciate is that they do it in a professional manner while making the ads unique. I know that Brent, Mike and the entire team has my best interest in mind when putting together options.”

16 | SPOTLIGHT MEDIA KIT

R ATES

Rates/mo Rates/Issue

1-2x

3-6x

7-9x

1/8 page 1/4 page 1/3 page 1/2 page 2/3 page Full Page Inside Cover Back Coversold Spread

$605

$455

$340

$715

$635

$570

$930

$835

$1,425

$1,135

$720 $995

$1,835

$1,490

$1,220

$2,340

$1,930

$1,665

$2,800

$2,600

$2,400

$3,400

$3,200

$2,900

$3,400

$3,200

$2,900

s form e v ti g. rna isin Alte advert ricing of ut p abo k s A

Agencies = Gross Rates Net 10 days Invoices sent out on 1st of month We accept credit cards.

Extended Cover Fold-Outs

Rates/Issue

1-2x

3-4x

5-7x

1/8 page 1/4 page 1/3 page 1/2 page 2/3 page Full Page Inside Cover Back Cover Spread

$495

$395

$295

$595

$550

$495

$830

$725

$625

$1,190

$990

$895

$1,430

$1,295

$1,060

$1,600

$1,450

$1,300

$2,000

$1,850

$2,500

$2,250

$1,750

$2,705

$2,475

$2,000 $2,235

Right HandGate Folds

FARGO

FARGO-MOORHEAD

Gate Folds

Monthly

H E A L T H

Rates/Issue

1-3x

4-6x

7-11x

12x

1/4 page 1/2 page

$500

$475

$450

$395

$750

$700

$675

$600

Full Page Inside Cover Back Cover Spread

$990

$950

$925

$875

$1,290

$1,250

$1,225

$1,175

$1,965

$1,925

$1,900

$1,850

$1,700

$1,600

$1,500

$1,400

Insert Full Page.

Insert Card

Tab Fold-Outs

&

L I F E S T Y L E

M A G A Z I N E

Rates/Issue

1-3x

4-6x

7-11x

12x

1/4 page 1/2 page

$500

$475

$450

$395

$750

$700

$675

$600

Full Page Inside Cover Back Cover Spread

$990

$950

$925

$875

$1,290

$1,250

$1,225

$1,175

$1,965

$1,925

$1,900

$1,850

$1,700

$1,600

$1,500

$1,400

Demo Specific Packages FEMALE READERS

>>

SPOTLIGHT MEDIA KIT | 17

Impact Chart

Extended Reach Packages

e ag k c Pa A

Magazine

Issues

Rate

Price

Full Page Fargo Monthly

12

$875

$10,500

12

$875

$10,500

9

$1,665

$14,985

7

$1,300

$9,100

>>

Full Page Stride

Full Page Bison Illustrated

Magazine

Issues

Rate

Price

Full Page Stride Magazine

12

$875

$10,500

Full Page Design & Living

7

$1300

$9,100

Discount

-$6,762

Discount

-$980

Average Monthly Payment

$3,193

Average Monthly Payment

$1,551

Full Page Design & Living

>>

Issues

Rate

Price

Full Page Fargo Monthly

12

$875

$10,500

Full Page Bison Illustrated

9

$1,665

$14,985

Discount

-$1,274

Average Monthly Payment

AFFLUENT READERS >>

>> Magazine

Issues

Rate

Price

Full Page Bison Illustrated

9

$1,665

$14,985

Full Page Design & Living

7

$1,300

$7,800

Discount

-$1,139

Average Monthly Payment

$1,803

Price

1/2 Page Fargo Monthly

12

$600

$7,200

12

$6000

$7,200

9

$1,030

$9,270

7

$1,300

$9,100

Discount

-$3,932

Average Monthly Payment

$2,403

Magazine

Issues

Rate

Price

1/4 Page Fargo Monthly

12

$395

$4,740

12

$395

$4,740

9

$570

$5,130

7

$495

$3,465

1/4 Page Stride

1/4 Page Bison Illustrated

1/4 Page Design & Living

Advertising in all four publications provides an excellent way to diversify your advertisement’s audience all while utilizing the capability to change your message monthly.

Magazine

Issues

Rate

Price

Full Page Fargo Monthly

12

$875

$10,500

Full Page Stride

12

$875

$10,500

Term................................................. 12 Months Total Covers................................................. 40 (different Issues) Print Copies................................................. 600,000 Online Readers................................................. 1,495,000 www.issuu.com/fmspotlight Readers/Mag................................................. 3 (average) Distribution.................................................3,100 Locations/mo

Discount

-$1050

Total Readers................................................. 4,650,000

Average Monthly Payment

$1,662

ACTIVE READERS >>

Rate

1/2 Page Design & Living

e

$2,017

Issues

1/2 Page Bison Illustrated

ag ck c a P

ck a b ge

Magazine

1/2 Page Stride

MAXIMUM EXPOSURE

Pa

Discount

-$1,807

Average Monthly Payment

$1,952

packages

MALE READERS >>

Magazine

Pack ag B Gu es A & ar first 2 antee 0 Maga % of zine

Pa

ck a d ge

Magazine

Issues

Rate

Price

1/4 Page Fargo Monthly

12

$395

$4,740

12

$395

$4,740

9

$340

$3,060

7

$295

$2,065

1/4 Page Stride

1/8 Page Bison Illustrated

1/8 Page Design & Living Discount

-$1,022

Average Monthly Payment

$1131

>>

FARGO-MOORHEAD

H E A L T H

&

L I F E S T Y L E

M A G A Z I N E

spotlightmediakit.com Spotlight Media Inc. 502 1st Ave N, First Floor Fargo, ND 58102 701.478.7768 info@fmspotlight.com

FARGO Monthly