Great Places To Work FMWF 2025

2025 FA R G O - M O O R H E A D - W E S T FA R G O

GREAT PLACES TO WORK How to dress for a job interview PG.48

ANNUAL CAREER GUIDE

How to make your cover letter stand out pg. 44

TABLEOFCONTENTS

10 20 44

FEATURES 10 Precision Plumbing, Heating, Cooling & Dirtworks 13 Amercian Crystal Sugar Company 14 Tharaldson Ethanol 15 Wallwork Truck Center 16 Signum 18 Cardinal IG 20 Swanson Health Products 21 FirstLink 24 DFC Company 26 CHI Friendship 28 TrueNorth Steel 31 The Chamber 36 Pro Resources 38 Custom Graphics Inc. 40 Red River Commodities 42 Marvin + Marvin Composites

ADVICE 44 How to Make Your Cover Letter Stand Out 48 How to Dress for a Job Interview 52 How to Prepare for the Final Interview 56 How to Quit Your Job 60 Lifelong Learning = More Opportunities 66 Changing Careers to the Trades 70 The Rise of the LinkedInfluencer 76 LinkedIn Learning GREATPLACES.WORK | 1

CHECK OUT SPOTLIGHT MEDIA'S OTHER PUBLICATIONS

Fargo INC! is our very successful business magazine which covers all things business in the Fargo-Moorhead area! fargoinc.com /fargobusiness @fargoincmag /company/fargo-inc

Future Farmer is our farming publication which brings great tech-focused content to readers across North Dakota and Minnesota. futurefarmermag.com /FutureFarmerMag

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We always hear that the people are what make the Fargo-Moorhead community great. So, why not meet them? Each month we cover a different topic led by local voices. We meet advocates, experts, and people just like you! meetfargo.com /meetfargo @meetfargo @meetfargo

You may already be familiar with our Faces of Fargo-Moorhead-West Fargo publication which we publish once per year in order to highlight the faces behind all of the great businesses in the community.

Home by Trendsetters Magazine is dedicated to covering all of the beautiful homes, home trends, and amazing professionals driving the industry forward. @homebytrendsetters /HOMEbyTrendsetters

Bison Illustrated is your number one source for all of the behind-the-scenes action inside the North Dakota State University Athletic Department. bisonillustrated.com /bisonillustrated @bisonmag @bisonillustrated

MEET THE TEAM.

LEARN MORE ABOUT US AT SPOTLIGHTMEDIAFARGO.COM 8 | GREAT PLACES TO WORK 2025

Volume 03 / Issue 3

2025

GREAT PLACES TO WORK Great Places To Work Magazine is published once a year and is free. Copies are available at more than 500 FargoMoorhead locations and digitally at greatplaces.work.

Publisher Mike Dragosavich EDITORIAL Editorial Team Lead Brady Drake Brady@SpotlightMediaFargo.com Editors/Photographers Geneva Nodland, Josiah Kopp Art Director Kim Cowles Editorial Graphic Designer Ty Betts INTERACTIVE Business Development Manager Business Development Associate Director of Creative Strategies Graphic Designer

Nick Schommer Kellen Feeney Megan Suedbeck Ben Buchanan

ADVERTISING VP of Business Development Paul Hoefer Paul@SpotlightMediaFargo.com Sales Manager Sam Winter Sam@SpotlightMediaFargo.com Sales Representative Al Anderson Al@SpotlightMediaFargo.com Business Development Representative Austin Cuka AustinCuka@SpotlightMediaFargo.com Director of Digital Marketing Partnerships Ellen Hannaher-Brenchley Client Relations ClientRelations@SpotlightMediaFargo.com Client Relations Manager Jenny Johnson Marketing Coordinator Jessica Ventzke Accounting Specialist Missy Roberts DISTRIBUTION Delivery John Stuber

Great Places To Work Magazine is published by Spotlight, LLC. Copyright 2025 Great Places To Work and greatplaces.work. All rights reserved. No parts of this magazine may be reproduced or distributed without written permission of Great Places To Work and Spotlight, LLC is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of use, reference to, or reliance on such information. Spotlight, LLC accepts no liability for the accuracy of statements made by the advertisers.

Spotlight, LLC 4609 33rd Ave S Suite #304 Fargo, ND 58104 or info@spotlightmediafargo.com ADVERTISING: 701-478-SPOT (7768)

GREAT PLACES TO WORK

About Precision Plumbing, Heating, Cooling & Dirtworks Precision started 20 years ago with Jon Hanson and a borrowed truck. In time, he added in a few more employees every year until he developed the team he needed to start growing the plumbing side of the business. A couple of years passed and Precision Heating and Cooling started, then along came Dirtworks. Even though the company has three divisions, they function like one company and one family.

Hiring for 2025 Plumbing Service Technician HVAC Apprentice HVAC Journeyman Installer HVAC Service Technician Plumbing Apprentice

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What makes Precision a great place to work?

The employees—a team that works hard and has a good time doing it.

They are family-focused, and act like one too—whether it's out golfing at

the annual golf get-together or at one of the many company outings they do every year!

Start your career with precision Career Growth - Precision offers

Latest Technology - Precision is always

Hands-On Experience - Improve your

Full Compensation Packages - Precision

apprenticeships and encourages performancebased promotions.

technical and problem-solving skills by working hands-on with Precision.

up to date with the latest and greatest tools to make everyone's job a little easier.

values its employees and offers many benefits.

Precision employee perks Competitive Pay

Short-Term & Long-Term

Paid Holidays

Medical Insurance

Disability Insurance

401(k) Retirement Plan

Dental Insurance

Life Insurance

Aflac

Vision Insurance

Paid Vacation

precisionpe.com service@precisionpe.com 1935 4th Ave NW, West Fargo, ND 58078

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About Tharaldson Ethanol Tharaldson Ethanol started production in 2008. Their 170 million-gallon-per-year ethanol plant is located just west of Casselton, ND, and is one of the nation’s largest ethanol facilities. Tharaldson Ethanol produces a high-octane, cleanburning fuel that reduces our nation’s dependence on foreign oil while utilizing our locally grown, renewable agricultural resources.

"We are proud to play our part in helping North Dakota lead the energy revolution," Tharaldson Ethanol said.

Open Door Policy "We continue to push our open door policy so the employees know they can always come to our executives any time they want on a work or personal basis.

We think it is important to have interactions with our people on every level," the company said.

Why work at Tharaldson Ethanol?

Hyperbaric Treatments for Employees and Family All PTO Accrued on Anniversary Date

Competitive Pay and Strong Bonus Program Great Family Work Environment

6% Retirement Match Competitive Pay Employer Paid Uniforms Cold Weather Clothing

tharaldsonethanol.com 701-347-4000 3549 153rd Ave SE Casselton, ND 58012

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Bi-Annual Boot Allowance

GREAT PLACES TO WORK

"I like working here because they are the best in town. They’ve got great people to work with, they’re great people to work for.

The product is great to work with and the resources we have here to fix the product is also top-of-the-line."

- Glen Kramlich, Service Shop Foreman, 28 years.

"I really like people! Nobody likes work, but it’s all about the people and the customers you meet."

- Abby Peterson, Warehouse Associate, 7 months.

"I like my coworkers. It’s not very often you have a job where you actually like hanging out with people you work with and it’s not a drag to be here day. We have a great culture."

- Zach Johnson, Parts Counter Sales, 9 years.

About Wallwork Truck Center The Wallwork brand began in 1921 when W.W. Wallwork Sr. opened Moorhead Motor Company in Moorhead. In the late 1960’s, Kenworth partnered with Wallwork and that gave birth to Wallwork Truck Center. Today, Wallwork Truck Center is a highly reputable and sought after truck and trailer dealership providing sales, parts, and service throughout the USA and Canada with seven locations across North Dakota and Minnesota.

"Our exceptional company culture is a testament to strong leadership driving values from the top down, complemented by dedicated in-house training that empowers every team member to thrive and grow. We actively give employees a voice, fostering collaboration and innovation to help the company evolve and succeed together."

- Brian Meier, Corporate Service Director

Did you know?

Wallwork Truck Center is a family-owned company that has four generations of Wallwork-family employees committed to the success and longevity of the Wallwork family of companies.

Community Driven Every year, Wallwork Truck Center does multiple fundraisers for local organizations, including their "Barksgiving" event where they raise money for a local pet shelter.

wallworktrucks.com 701-476-7000 900 35th ST N, Fargo

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Who is Signum?

Signum, LLC provides Internet of Things (IoT) solutions, engineering services, and ISOcertified manufacturing of electronics to a wide range of industries including agriculture, construction, vehicle electrification, medical devices, aviation, and consumer electronics.

Signum’s multi-disciplinary team of engineers is skilled in developing tailor-made electronics, device firmware, cellular connectivity, data delivery, cloud services, database, web, and mobile software solutions.

Signum's ISO-certified circuit board assembly facility allows full integration of the product development process from conception to production, making Signum the premier choice for all embedded systems needs.

Why work for Signum?

Meaningful Projects

Great Teammates

Exciting Technology

Collaborative Environment

Hiring for 2025 Interns and full-time staff with a background in electrical engineering, computer engineering, software engineering, or computer science.

signumiot.com 701-730-3806 2821 Fiechtner Dr. Suite C Fargo

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About Cardinal IG Founded in 1962, Cardinal Glass Industries has grown to have 49 locations across the United States with nearly 10,000 teammates.

In 1998, Cardinal IG in Fargo was established and has since become a leader in the residential window and door industry in North America.

"As a significant employer in the Fargo-Moorhead area, we take pride in our safety, quality, and diverse work environment," Cardinal IG said.

In recognition of the company's safety commitment, Cardinal achieved an OSHA VPP Star for its safety and health programs and has since retained the award since 2017.

The Star level is the highest level of certification companies can earn from the Occupational Safety and Health Administration’s Voluntary Protection Program for maintaining a safe environment and promoting health programs.

Hiring for 2025 Industrial Maintenance Technicians Production Technicians

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Why work for Cardinal IG? Company Culture

Safe & Comfortable Work Environment

Competitive Pay

What's it like to start working at Cardinal IG? "Our onboarding and orientation process extensively focuses on the attention to safety that is required to work here along with reminders to maintain a safety mindset outside of work. Since everyone at Cardinal may not be fluent in English, after orientation, new teammates are assigned a master trainer capable of communicating in their native language. Additionally, teammates are provided with the proper protective equipment required to safely conduct their daily tasks," Cardinal IG said.

Leadership Training Cardinal IG promotes leadership readiness in teammates who show leadership qualities and express interest in growing their careers. BedRock Level I and Level II leadership training programs are unique to Cardinal IG. In these programs, teammates are given the opportunity to travel to Minneapolis to attend a 3-day training.

This program focuses on building up emerging leaders and strengthening current leaders.

"We truly believe in promoting leaders from within; most of our plant’s senior leadership started right where you’ll be starting, and many of you will become our future leaders. Some of our teammates have even gone on to be plant managers," Cardinal IG said.

Anniversary Gifts After each teammate's first year with the company, Cardinal IG recognizes teammates by gifting them a winter jacket.

After every five years, teammates get the opportunity to choose generously priced items from a catalog which includes diverse gift options, from diamond accessories to complete tool sets!

Profit Sharing All Cardinal IG teammates are rewarded through profit sharing when a profit is made!

Cardinal IG's values Family

Teamwork

Safety

Excellence

Respect

cardinalfargo.com 701-492-0920 4611 15th Ave NW, Fargo ND, 58102

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About Swanson Health Products Swanson combines Midwestern values and grit with unparalleled quality to forge new paths toward wellness for all. The company delivers over 1,500 health-promoting products ranging from vitamins and supplements to beauty products, natural cleaning solutions, and healthy food and beverages.

"Our team of experts, scientists, marketers, and fulfillment specialists continue to innovate and find new ways to make and share the best supplements and products available," said the company. "Around here, we know that our strength comes from our own people, which is why we're proud to support an inclusive culture where everyone is welcome and everyone is heard. By embracing the differences that make us special, we can unite in a mission of bringing wellness to everyone, everywhere!"

Benefits INCLUDe:

Did you know?

The current average tenure of a Swanson employee is eight years!

Ops Incentive

CuraLinc Text Therapy

Onsite Massage Therapy & Gym

Wellness Rewards Program Floating Holidays

Hiring for 2025 Warehouse Associates Packaging Equipment Operators Manufacturing Equipment Operators

swansonvitamins.com 701-356-2701 4075 40th Ave S Fargo

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GREAT PLACES TO WORK

About FirstLink

FirstLink began in 1970 in Fargo, North Dakota, as "HotLine," answering calls from 7:00 p.m. to 1:00 a.m. in a space donated by KFGO Radio. Staffed by volunteers, college students, and community members, HotLine handled 1,500 calls in its first year. Today, FirstLink is a 24/7/365 operation managing over 90,000 calls, texts, and chats annually, supporting individuals in crisis and connecting them to over 5,500 services. Team members join a purpose-driven workplace with a three-week training program combining study and practice.

Floating Holiday Pay In addition to traditional holiday pay, FirstLink offers floating holiday pay to allow employees to take time off for the holidays that matter most to them, regardless of their cultural, religious, or personal significance. This floating holiday pay can also be used for self-care.

What makes FirstLink a great place to work?

A culture of compassion and purpose Empowerment and innovation Commitment to professional and personal growth

Teamwork and connection Work-life balance and well-being

Comprehensive Benefits at No Cost Free Health Insurance Free Dental Insurance Free Vision Insurance Free Short-Term Disability Insurance

Free Long-Term Disability Insurance Free Life Insurance

Hiring for 2025 Call Specialists

MyFirstLink.org 701-293-6462

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About DFC Company DFC Company is a family-owned business that has been operating for three generations.

"Our company continues to grow not only through acquisitions, but also organically through constant innovation and business line expansion," President and CEO Joe Currier said.

DFC Company is the parent company to 11 operating companies: Dakota Fence, 3D Specialties, West River Striping, Dakota Playground, Sign Solutions USA, Park & Play USA, Stadium Steve, Town & Country Fence, Dakota Unlimited, International Security Products, and DFC Property Management.

DFC Company offers a multitude of career opportunities.

"With over 500+ Blue Family team members, we pride ourselves in our work by investing in our Blue Family, equipment, and facilites," the company said.

DFC Company is headquartered in their new West Fargo, ND, office, and led

by Joe Currier, John Currier, and Amy Mickelson, who treat their employees like family.

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Hiring For 2025 Fabrication Production Workers

Sign Production Workers

Fence Laborers

Welders/Fabricators

Traffic Control Laborers

Pavement Marking Laborers CDL Paint Truck Drivers

What's it like to start working at DFC Company?

Starting a career at DFC Company is more than just starting a new job—it’s becoming part of their Blue Family. From day one, new Blue Family members are welcomed with a thoughtfully planned onboarding process that ensures a smooth transition into their new role. The first two weeks are laid out through a schedule planned by their supervisor, so new employees know exactly what to expect and can focus on getting up to speed.

New employees receive hands-on training for their position and have the chance to connect with the team members they’ll work closely with.

Beyond that, new employees will meet Blue Family teams across all departments and branches, as well as leadership, who are actively involved and approachable.

An Investment in Training "At DFC Company, we take pride in supporting our

Blue Family with growth and development," Vice President of Human Resources Melissa Osland said.

"Our learning management system, DFC Academy, provides our Blue Family with access to a wide range of training materials and resources to help them stay up to date with industry trends and best practices."

Over the past three years, DFC Company has partnered with the Workforce Development Solutions program at Minnesota State Community and Technical College in Moorhead to offer offsite, hands-on training for Blue Family members. This includes leadership development programs and specialized mechanical and electrical training to enhance industry-specific skills.

An Emphasis on Giving Back DFC Company is a huge supporter of our community. In fact, DFC Company came in at #38 on the United Way's 2024 Top 50 Generous Workplaces.

DFC COmpany's values Safety

Teamwork

Innovation

Loyalty

Accountability

Service

dfccompany.com 701-237-6181 2060 Sheyenne St Ste 100 West Fargo, ND 58078

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About CHI Friendship CHI Friendship is a non-profit organization that provides support to people with developmental and intellectual disabilities. People are supported residentially in group homes or apartment settings throughout the community and vocationally in direct-hire jobs, volunteering, or meaningful activities throughout their day. CHI Friendship is looking for employees who bring a positive attitude and desire to make a difference in the lives of people we support.

CHI Friendship is an organization that is open and

Fast Facts • Supports over 200 people with disabilities • Employes over 350 team members in ND • 2020 FMWF Chamber People's Choice Award recipient • Two-time CQL International Award of Excellence recipient

accepting to all; new employees in addition to the people we support should be treated with respect and dignity. New employees can expect to become part of a team that cares about people supported and each other. No experience is necessary, as all training will be provided to you upon hire. New employees will experience a comprehensive orientation process that will include in-depth training on disability awareness, medications, community inclusion, and positive behavior support.

Benefits INCLUDe: Competitive pay and medical insurance options

Relaxed yet professional work environment

Paid dental and vision insurance for employees and family

Flexible scheduling to promote work-life balance

Paid life insurance and short-term/ long-term disability for employee

Focus on growth and promotion from within

PTO package including vacation, holiday, and personal hours

Consistently rated 4+/5 on employee satisfaction surveys

Retirement plans including 401k and pension with employer match

Comprehensive wellness program and EAP

Hiring for 2025 Direct Support Professionals Residential FT/PT/PRN Residential Supervisors FT

chifriendship.com

Vocational Job Coaches FT/PT/PRN

701-235-8217 801 Page Drive Fargo

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PA RT N E R C O N T E N T

provided by Fargo Moorhead West Fargo Chamber

elcome to the Community Concierge Program, where The Chamber is on a mission to foster stronger connections within the vibrant communities of Fargo, Moorhead, and West Fargo. This initiative is designed to create a supportive network that transcends geographical boundaries, allowing individuals to share experiences, build meaningful friendships, and cultivate valuable connections that last a lifetime!

Authentic Connections Personalized Attention

No Limits, No Boundaries

Elevate Onboarding Experience

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PA RT N E R C O N T E N T

3 Program Levels

Premier Customized Icebreakers

Premiere White-Glove Acclimation Service What?

Designed for employers who want to elevate their recruiting efforts.

This could be memorable opportunities like dinners, networking events, and personalized activities.

Up to 12 hours of customized community acclimation services in the first year!

All-encompassing package

Why? Personalized attention Increased attraction & retention of top talent

Ensure integrated transition

Strategic investment in long-term success Greater job satisfaction Positive company culture

The Chamber is in a unique position from a third-party lens to offer an individualized personal approach to acclimate your candidates and/or new hires with an arsenal of community

knowledge, resources, connections, and partnerships to nurture a sense of belonging and

engagement. You sell your company and corporate culture; we showcase the community.

- The Chamber

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Customized Á La Carte Menu of Services What?

For employers to assist during candidate searches and when welcoming new employees.

Menu Customized Community Tour Coffee or Lunch

Options include tours, lunches, & personalized experiences.

Three-Month Acclimation Service

YOU select which offerings make sense for your business and candidate—we take care of the rest.

Spouse Support

Accompanying Partner or Welcome Basket

Icebreakers Self Navigation What?

Icebreakers—local community champions, welcoming new hires, helping them settle in and build social connections.

They introduce newcomers to local events, activities, and like-minded individuals.

Employers are encouraged to share Icebreakers as a resource for their candidates and new team members who recently relocated to the area!

Meet the Icebreakers here!

There are about 40 Icebreakers who are the best resources for and love to promote the many aspects of our great community. This service is at no cost!

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PA RT N E R C O N T E N T

Local Stories, Local Impact Bobcat Company

Since summer 2023, Bobcat Company has partnered with The Chamber’s Community Concierge services to enhance its recruitment process by providing potential employees and their families with customized acclimation experiences like community tours, lunches, and welcome baskets. These personalized programs help candidates connect with the Fargo-Moorhead-West Fargo area, offering a firsthand feel for the region’s culture, lifestyle, and amenities.

"The community tours, just to name one service, coupled with the friendliness and professionalism of Chamber staff and Icebreakers, were instrumental in aiding some candidates’ decisions to accept our offer and move to the Fargo region. We have used the community tour for several candidate finalists over the past several months and have recently had two hires from the southeast region of the U.S. relocate to join our company. We anticipate more to come!"

- Director of People Programs Tina Amerman, Bobcat Company

This collaboration allows Bobcat to focus on recruiting while leveraging the Concierge team’s expertise to support relocation decisions, with notable success in attracting talent from across the U.S. As a Chamber Community Builder, Bobcat recognizes the importance of community collaboration in addressing workforce challenges and retaining top talent.

“The Community Concierge was great for someone like me, who was new to the area and had never visited this part of the country before. Donna truly helped me feel that moving here was the right decision.”

- Product Manager Colin Tsolis, Bobcat Vehicles (UTV and Toolcat)

“My hesitations have been completely resolved, as I have been able to make countless friends and find many groups and organizations to feel at home with.”

- Program Manager NPD Lauren Tshoaeidi, Doosan Bobcat NA

Local companies who had success with the Concierge Program Michael Greenwood, MD, Vance Thompson Vision Vance Thompson Vision leverages The Chamber's Community Concierge program to enhance its onboarding process and strengthen community ties to ensure new hires feel welcomed and integrated into the local community. The program matches the interests of potential employees with local opportunities, making them more likely to settle and thrive in the area. This strategic approach not only fosters employee satisfaction and

34 | GREAT PLACES TO WORK 2025

engagement, contributing to long-term retention and business success but also boosts Vance Thompson Vision's reputation within the community by showcasing a commitment to employee well-being and local involvement.

“This program provided a glimpse into the community, with the hope of inspiring a potential new hire to envision themselves living here and joining Vance Thompson Vision,” Michael Greenwood, MD said.

President Tim Downs, Minnesota State University Moorhead President Tim Downs, having transitioned to MSUM from Cal Poly Humboldt, heavily utilized The Chamber's Community Concierge program to acclimate to the region. The program, which offered a personalized community tour, was instrumental in helping him feel welcomed and connected despite initial weather challenges during his interview. Through the Concierge services, Downs developed an understanding of the region's unique history and potential, laying the groundwork for strong community ties.

As MSUM's president, he emphasizes the university's role as an indispensable community partner in social, cultural, and economic development, reinforcing the value of integrating MSUM with the surrounding communities to build regional growth.

“The Concierge program was a nice introduction to the community and to The Chamber,” he said. “It helped me identify ways to get connected to the community, and that’s been invaluable... I was excited to be a part of a university that prioritizes being indispensable to the region we serve.”

The possibilities are endless in how a business can work with the program in recruitment.

Otter Tail Corporation also utilized The Chamber's Community Concierge Program by having the concierge team reach out to potential new hires.

"I can’t thank you enough for the time you spent with both our candidates. They sang your praises! I so appreciate everything, and it was most definitely appreciated, and the candidates got so much out of the time they spent with you."

- Otter Tail Corporation team

Innovate the Way You Attract Top Talent

Replacement or turnover can cost a company over 200% of their salary for mid to highlevel or specialized positions including agency fees and longterm ripple effects.

How do you stand out from the rest?

Let’s face it—recruiting is one of the most important things in running a successful business, but it's hard. You should focus on selling your company, while the Chamber showcases the community.

Let the FM community do the heavy lifting of welcoming your recruits!

Elevate your employee onboarding experience Your candidates will build authentic connections Personalized attention for every candidate No limits, no boundaries Want to learn how your business can begin utilizing the Community Concierge program?

Contact Donna today and take your employee onboarding to the next level!

Donna Heck, Concierge Strategist

dheck@fmwfchamber.com

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Hiring For 2025 Benefits Support Specialists

About Pro Resources As a business owner, managing employees and navigating the complexities of Human Resources (HR) can be time-consuming and frustrating. Plus, finding a solid HR solution can be difficult. You could piece together a solution—hire and train an internal HR team, purchase separate HR software, or work with multiple vendors for each HR need. But why not simplify things with one complete solution?

PRO Resources is your all-in-one HR partner that delivers big HR value on a small business budget.

By engaging with PRO Resources, you can alleviate those HR pitfalls while mitigating risk and all those tricky compliance rules—PRO Resources has you covered with tailored easy-to-use solutions.

When you partner with PRO Resources, you gain access to a highly skilled team of HR professionals and advanced cloud-based technology. Their experts handle everything from onboarding to benefits administration, safety, workers' compensation, payroll, and employee well-being.

Their cloud-based technology also provides 24/7/365 access to key HR information for both employers and employees, anywhere in the world.

Founded in 1991 and headquartered in Detroit Lakes, MN, PRO Resources has expanded to offices in Fargo, Grand Forks, Duluth, Minneapolis, St. Cloud, and Sioux Falls. With hundreds of clients and thousands of employees across the U.S., PRO Resources has earned its reputation as a leading total HR solution provider.

Did you know?

PRO Resources is committed to fostering a holistic work environment. They prioritize employee wellbeing and professional development, with quarterly meetings that align the entire organization around their vision and strategy. This approach ensures every employee is connected to their goals and motivated to contribute.

Benefits Include: PRO Resources offers a range of employee benefits, including corporate passes to fitness and cultural centers, ski and biking passes, golfing discounts, an on-site gym, ergonomic workstations, and a lunch-extension program that integrates fitness into the workday.

proresourceshr.com 701-298-0226 4165 30th Ave S, Ste 101, Fargo

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GREAT PLACES TO WORK

Custom Graphics Inc.

About Custom Graphics Inc. Custom Graphics Inc. started as a five-person startup in 1982, focusing primarily on screen-printed parts for agriculture manufacturing. Today, Custom Graphics Inc. takes pride in offering the Fargo area and beyond over 40 years of professional, high-quality printing and signage solutions.

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Hands-On Training When you start working at Custom Graphics Inc., you'll get plenty of hands-on training supervised by department leads. Each department only has around five people each, so you will get to know your team really well!

Hiring For in 2025 Vinyl Graphics/Vehicle Wrap Installers Variety of Production Jobs Sign Installers

Why Work at Custom Graphics Inc.?

Work-Life Balance Great Pay Opportunities for Growth Great Health Benefits Great Office Vibes

What the Employees Say "My favorite part of Custom Graphics is the variety of work."

"I feel like since so many of us have worked with each other for 4+ years we have a great bond."

"My favorite part is when I see my own work around Fargo-Moorhead."

Apply Now

customgraphicsinc.com 701-237-5685 2501 3rd Ave N, Fargo

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About Red River Commodities

Red River Commodities, formed in 1973 as a specialty grain trading company, has grown through successful acquisitions and continuous evolution. A wholly owned subsidiary of Acomo, Red River Commodities processes sunflowers and other specialty crops into food ingredients and products, including SunButter, wild bird food, and roasted and seasoned sunflower seeds. The company contracts with local growers to provide fresh grains at competitive prices, with processing facilities strategically located in major grain-growing regions.

"Our team values family, pride, passion, safety, and integrity. We work hard, play harder, and support each other to achieve our goals," said the company.

A Focus on Development

Why work at Red River Commodities?

"At RRC, we believe learning fuels growth and elevates performance for our employees and business. That’s why we invest in robust learning experiences to empower our team.

From leadership roundtables to handson workshops, we offer opportunities to build skills and grow.

Tuition assistance also supports career aspirations," said the company.

Exceptional Employees Commitment to Work-Life Balance

Strong Sense of Community & Purpose

Giving Back Red River Commodities collaborates with community groups, nonprofits, and charities such as United Way of Cass-Clay, Great Plains Food Bank, and the Red River Zoo to address local needs and provide resources that make a lasting impact.

"We also invest in the future by supporting programs that provide educational opportunities and resources for young people in our communities such as Big Brother Big Sister and Bio Girls," the company said.

Hiring for 2025

Finance

Administration

Supply Chain

Sales

Operations

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Culture of Growth & Opportunity

GREAT PLACES TO WORK

About Marvin

About Marvin Composites

Marvin is a family-owned and -led company driven by one purpose: to imagine and create better ways of living. Together, the nearly 8,000 employees across the United States design, engineer, and build premium windows and doors.

The Marvin footprint continues to grow with nine locations in the Fargo-West Fargo area today. You can find opportunities in manufacturing, research and development, engineering, logistics and distribution, and more!

Marvin Composites is recognized for creating one of the building industry’s most revolutionary composite materials on the market. This composite fiberglass window-framing material is designed and manufactured by more than 250 employees in the Fargo region.

When you join Marvin, you belong to a community full of opportunities. Their better living approach to benefits supports you at work and beyond.

From day one, you receive health insurance, paid holidays, paid parental leave, a 401(k) retirement savings match, and more.

From entry-level manufacturing to technical, support, and leadership roles, Marvin Composites provides opportunities for advancement and wage increases through skills training and career path progression. They provide industry training, tuition assistance, and value promotion from within.

Now hiring for: • Production Associates

• Manufacturing Associates

• Maintenance Technicians

• Material Prep Associates

• Engineers

• Controls Technicians

Benefits Include

Apply today!

Build your career with Marvin and Marvin Composites

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• Health benefits start on day one • 401(k) with company match + profit sharing • $300 reimbursement toward your health + happiness • Paid time off + holidays • Paid parental leave • Volunteer opportunities

How to Make Your Cover Letter Stand Out 44 | GREAT PLACES TO WORK 2025

By Brady Drake

A cover letter is your chance to make a great first impression on a future boss. While your resume lists your skills and experience, a cover letter shows your personality and explains why you’re perfect for the job. Here’s how to make yours stand out!

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Make It Job Specific Don’t send the same cover letter to every job. Find out the name of the person hiring, if you can, and include it. Talk about how your skills match the job and how you can help that specific company and team.

Start with Something Interesting Your first sentence should grab attention. Don’t just say, “I’m writing to apply.”

Instead, try: A quick story that shows your skills.

A big accomplishment that fits the job.

Why you’re excited about the company’s mission.

Give Examples Again, don't just say, “I’m a great leader.” Show it with a real example. For instance, “As a team leader, I helped my group finish a big project early and under budget.”

Numbers and facts make your achievements clearer!

Explain How You Can Help Them Companies want to know what you can do for them. Look up their goals or problems and explain how your skills can make a difference. For example, say, “I’m excited to use my [skill] to help [company] achieve [goal].”

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Keep It Short Write only 3-4 paragraphs and keep it to one page. Use simple and professional language, and avoid overused phrases like “I’m detail-oriented.”

End with Confidence Finish strong by asking for an interview. For example: “I would love to talk about how I can help [Company Name] succeed. You can reach me anytime at [contact info].”

Check for Mistakes Small errors can make you look unprofessional.

Read your letter a few times, or ask someone else to check it for you.

Add a Personal Touch Make your letter unique. Talk about something you admire about the company or a shared interest. This will help you stand out.

By following these tips, you’ll write a cover letter that shows off your skills and makes a great impression. Good luck!

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Don't skip this step!

irst impressions are crucial, and your outfit plays a significant role in how you're perceived during a job interview. Dressing appropriately not only shows respect for the opportunity but also demonstrates that you understand the company culture and industry norms. Here are some essential tips to ensure your attire works in your favor.

Before deciding on your outfit, research the company's dress code. Is the company known for its formal corporate environment, or does it have a more relaxed vibe? Visit the company’s website or social media to observe how employees dress if you can. This will give you a clearer idea of whether to aim for business formal, business casual, or creative casual.

By Brady Drake

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When in doubt, it’s better to overdress than underdress. A polished, professional look shows that you take the opportunity seriously. For most traditional industries like finance, law, or consulting, a suit and tie for men and a tailored suit or conservative dress for women are standard.

For tech startups or creative fields, business casual—like a blazer with slacks—may be more appropriate.

Neutral colors like black, navy, gray, or white convey professionalism and are universally flattering. You can add a pop of color with a tie, scarf, or accessory, but avoid overly loud or busy patterns that can be distracting.

Your clothes should fit well and be comfortable.

Ill-fitting or overly tight clothing can make you appear sloppy or uneasy. Similarly, don’t wear something so tight that it restricts movement, as this can make you visibly uncomfortable. If you're buying a new outfit, consider having it tailored.

Your overall appearance should be neat and wellgroomed. Make sure your shoes are clean and polished, your hair is tidy, and your nails are trimmed.

Subtle makeup and minimal jewelry are ideal for a professional look. Avoid heavy fragrances, as some people may be sensitive to strong scents. Men should also make sure their facial hair is well-groomed or clean-shaven unless the company culture embraces a more relaxed style.

Lay out your outfit the night before your interview to avoid last-minute stress. Make sure everything is clean, wrinkle-free, and in good condition. If necessary, iron your clothes or take them to the dry cleaner in advance. Doing a trial run of your outfit can also help you catch any discomfort or potential wardrobe malfunctions.

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Small details matter. Make sure your socks match your pants and that your belt matches your shoes. Carry a clean, professional-looking bag or portfolio to hold your resume and other materials. Pay attention to accessories like watches, ties, and scarves—you want them to be subtle and to enhance your outfit.

For virtual interviews, your top half will be the focus, but don’t neglect your overall outfit. Wear a professional top, such as a button-down shirt or blouse, and make sure the color doesn’t clash with your background. Good lighting and a neat background also contribute to your professional image. Make sure your internet connection is stable, and double-check your webcam angle to avoid any unflattering views.

Consider the specific role you’re interviewing for and dress accordingly. For example, if you’re interviewing for a managerial position, aim for a look that reflects authority and competence.

This might mean opting for a power suit or adding a structured blazer to your outfit. For creative roles, add a touch of your unique style to demonstrate your personality while maintaining professionalism.

While dressing professionally is essential, it’s also important to feel like yourself. Choose an outfit that shows your personality and makes you feel confident. Your comfort and confidence will shine through during the interview. Avoid forcing yourself into a style that feels unnatural, as this can make you appear less self-assured.

Dressing for a job interview doesn’t have to be daunting. By taking the time to plan your outfit, you can make a strong first impression that reflects your professionalism and preparedness. Remember, the goal is to let your qualifications and personality shine while ensuring your attire complements the overall picture you present. A well-thought-out outfit can set the tone for a successful interview and show your prospective employer that you mean business.

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By Josiah Kopp |

submitted by Jill Wenger

Tips & Advice from Careers Expert Jill Wenger ou've made it through the initial interviews and are one of the final candidates for the job—congrats! But there's still one thing in front of you to secure the job: the final interview. We sat down with Concordia College Careers Center Director Jill Wenger to learn about the best tips, practices, and other things to know to put yourself in the best position to land that dream job.

I’ve been offered a job, but the salary in the offer letter is on the low side for my industry. How do I negotiate the final offer, including salary and benefits?

"This is where things can get tricky, and my first piece of advice is not to go through this process alone.

If you're a student or alumni of Concordia, for example, we provide free access to career coaches who can offer guidance. But even beyond that, it’s important to work with someone who has expertise in

this area if you’re uncertain.

When negotiating, consider both salary and benefits together, as they aren’t created equal.

Many people focus only on the salary without understanding the value of their benefits, which can sometimes be a gamechanger. For example, benefits like health insurance, retirement contributions, or PTO (paid time off) can significantly increase the overall value of your compensation package.

If you’re unclear about the benefits being offered, reach out to the company’s HR department. It’s their job to explain the value of these benefits, not just to employees but also to potential hires like you. Don’t hesitate to ask questions or seek clarification.

Finally, get a second opinion from someone knowledgeable, whether it’s a mentor, career coach, or trusted professional contact. Talking

it through with someone else can provide clarity and help you feel confident about your negotiation strategy."

Here’s an additional perspective from my background in HR: "Most hiring managers are working in good faith. When they make an offer, they’re often hoping it’s competitive enough to secure you as a candidate. They may even worry you have multiple offers on the table.

If you’re unsure whether the offer is their best, don’t hesitate to ask directly. Questions like, 'Is this your best offer?' or 'Is there room to negotiate?' are perfectly appropriate, as long as they’re delivered professionally and respectfully. Remember, hiring managers have extended the offer because they want you on their team. Being open and honest helps both sides ensure the arrangement works for everyone involved."

Jill is the Director of the Concordia College Career Center, a role she assumed in June of 2024 after six years at the institution. Before her promotion, Jill focused on Employer Relations, working closely with students to secure internships and gain valuable career experience—a responsibility she continues to support. Prior to her time at Concordia, Jill spent six years in human resources with the City of Moorhead.

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"We typically advise students to use resources like ONET. It’s a trusted database where you can explore jobs and industries specific to your geographical area, giving you real-time insights into typical salaries and job expectations. It’s a great way to gauge whether the offer you’ve received is fair for your industry and location." - Jill Wenger

What are some game-changing benefits to consider?

"Health benefits are often the most confusing and critical for people, and their value depends heavily on your personal needs. If you have specific health concerns, you may want to talk to someone in HR rather than the hiring manager, as they’re better equipped to explain the offerings and ensure your privacy during the process.

Retirement benefits are another area often overlooked in favor of salary. Consider what the company is investing in your long-term future, such as ESOP programs or government retirement benefits.

For example, state benefits in places like Minnesota can be particularly advantageous after years of service.

Finally, don’t forget to explore other perks that align with your values, such as pet insurance, life insurance, or other specialized benefits. Understanding the full range of options ensures you’re making an informed decision about what truly meets your needs."

What are the top three most overlooked things candidates should address in the final interview?

1. Showcasing Your Core Strengths "Every employer is looking for problem-solving skills, teamwork,

communication, and initiative— regardless of the role or industry.

Don’t just state that you possess these qualities; provide specific examples through storytelling.

Demonstrate how you’ve applied these skills in past experiences to solve problems, improve processes, or collaborate effectively."

2. Highlighting Accomplishments "This isn’t the time to be modest.

Share clear examples of your achievements, whether they involve exceeding goals, leading successful projects, or overcoming challenges.

Show confidence and let your accomplishments speak to your ability to contribute meaningfully to the team."

3. Adapting Your Approach "Shift your focus from technical qualifications to how your strengths align with the company’s culture and needs. Emphasize why you’re a unique fit for the organization, using specific examples that show you understand and embody its values."

What is the biggest challenge you see during the onboarding process that should be addressed in the final interview?

"The biggest challenge with onboarding varies depending on the job and company, but the final interview is an excellent opportunity to set clear expectations about the process. The questions you ask

about onboarding should reflect what you value most.

For instance, you might ask, 'What will my first few days look like?' or 'When will I have the opportunity to meet my team?' These types of questions not only help you understand what to expect but also show the interview panel that you value integration and preparedness.

Avoid asking questions that could easily be answered by researching the company. Instead, focus on specific aspects of the onboarding process that only an insider can provide insight into. Thoughtful, tailored questions demonstrate your priorities and what you care about as you transition into the role."

What are three valuable topics candidates aren’t asking about but should?

"One of the most valuable questions you can ask is about opportunities for advancement.

It shows that you’re thinking longterm and view the role as more than just a short-term position.

Asking, 'What does advancement typically look like here?' or 'How do employees in this role grow within the company?' signals your commitment to development and growth.

Another key question is about performance feedback. Rather than broadly asking about

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evaluations, try, 'What is your performance review process like, and how does your team provide feedback?' If feedback drives your improvement, this question shows you’re serious about professional growth and staying aligned with the team’s goals.

organization, setting you apart as a thoughtful and engaged candidate.

personal life, so it’s essential to ensure it’s the right fit for you.

How important is company culture fit during the final interview, and how can candidates effectively demonstrate it?

It’s also beneficial to ask your interviewers about their experience at the company. For example, 'I see you’ve been with the company for five years. How has the company evolved during that time, and what keeps you here?' These tailored questions demonstrate genuine interest and research into the people and

"Culture fit is crucial, but it’s important to remember that the final interview is a two-way street.

As much as the organization is assessing your alignment with its values, you should also be evaluating whether the company aligns with yours. You’re committing to an environment that will shape your professional and

Start by identifying what matters most to you. Does the company give back to the community? Are there opportunities for employees to connect through resource groups or social events? For some, a workplace that blends professional and social connections is ideal, while others prefer clear boundaries between work and home. Neither is wrong—it’s about knowing what works best for you and asking the right questions to uncover the culture.

"Be cautious if interviewers ask personal questions unrelated to the role, such as about your family or hobbies. The interview should focus on your qualifications, job performance, and cultural fit—not your private life. While you can choose to share personal details, such questions are unprofessional and may signal issues with boundaries or fair hiring practices. Ensure the discussion remains professional and job-focused." - Jill Wenger 54 | GREAT PLACES TO WORK 2025

To connect with Jill Wenger or the Concordia Careers Center, scan this code or call 218-299-3020

During the interview, storytelling is a powerful way to demonstrate culture fit. Employers already know your qualifications; now they want to see how you handle situations and deliver results. Using the STAR method (Situation, Task, Action, Result) can help. For example, when describing your problemsolving or teamwork skills, set the scene (Situation), define your role (Task), explain your approach (Action), and highlight the outcome (Result). Tailor your stories to reflect values the company emphasizes, showing them how you’ll fit into their culture and contribute to their goals."

How should candidates address concerns or uncertainties about the role or company?

"If you have concerns about a role or company, don’t ignore them—do your homework. Talk to people connected to the organization, such as alumni, LinkedIn contacts, or mutual friends. Trusted connections can provide honest insights about the company culture and role expectations. Most people find jobs through relationships rather than job

boards, so leverage those networks. Investigating your concerns doesn’t mean declining an offer; it means making an informed decision based on feedback from people you trust."

What’s the best way to follow up after the final interview to leave a lasting positive impression?

"Following up after the final interview is an excellent way to show continued interest and professionalism. A thoughtful thank-you email works well—keep it simple and genuine. For example, 'I really enjoyed meeting you last week. Please let me know if there’s any additional information I can provide to support your decision.'"

Depending on how confident you feel, you might add, 'Is there anything else I can do to convince you I’m the best candidate for the role?' Choose an approach that feels natural to you. Authenticity is key; being yourself leaves the strongest impression.

Employers are looking to connect with the real you, not a polished version of someone else."

o t w o H Your

Job t's not the easiest subject to talk about—it's something that should be talked about regardless. "Quitting your job" sounds scary and negative, and there is a general stigma around it, but that's not always the case for each scenario where someone leaves their job.

For some, quitting your job might be a good decision. It might lead to bigger possibilities, growth, or a new start.

It also doesn't have to harm your relationship with your previous employer.

I

With the help of a human resources professional, HR Business Consultant at PRO Resources, and President of the Fargo Moorhead Human Resources Association Kriss Burns, we're answering the tough questions about quitting your job and what that realistically looks like in today's world.

Check it out!

Meet Kriss!

Kriss is the current president of the Fargo Moorhead Human Resources Association and an HR business consultant with PRO Resources—a professional employer organization specializing in HR, payroll, employee benefits & administration, worker's comp, safety/risk management, compliance, and wellness. PRO supports small-mid-size companies, nonprofits, startups, and anyone who has employees.

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Q: What are the key steps an employee should follow when resigning from their position to ensure a smooth and professional exit?

A: There are several steps a person should factor in.

What is your motivation for leaving?

Take some time before you make this decision. You do not want to regret this choice. Consult with a trusted advisor or EAP professional.

Follow Your Company Policy Check to see if your company has any specific resignation procedures. Also, review any employment clauses if you have an employment contract in place.

Provide a Formal Resignation Letter Submit a professional resignation letter with a brief explanation of your decision, and your last day of employment, and remember to thank your employer for the opportunity.

Provide a Proper Notice Make sure you are giving your employer ample notice in accordance with your company policy and also offer to assist in the transition with the training of your replacement and document where you are at with current projects to ensure a smooth transition.

Schedule a Meeting with your Supervisor Request a private meeting with your manager in person if possible and keep it very professional, to relay the news of your resignation, then communicate with your co-workers.

By following these steps, you can resign gracefully and professionally, and leave on a positive note. You never want to burn a bridge, because it could damage your professional reputation, and you never know when you might cross paths with them again in the future.

Q: What should someone include—and leave out— of their resignation letter?

A: When writing a letter of resignation, it is important to maintain a professional tone. It should include a brief reason for their departure and when their last day of employment will be, and it should also express gratitude for the opportunities the position provided. What it should not contain is a negative comment and emotional language.

Also, avoid any personal issues or circumstances that led to your decision. Keep the focus on your career and your professional goals and keep it respectful.

Q: For employees looking to change industries or pursue a completely different career path, what special considerations should they keep in mind when resigning?

A: Make sure to do your homework—research the new industry and understand the dynamics, culture, and expectations before making that decision. There are a few things I would recommend.

See if you can take a course or get a certification in that industry or area before making that decision.

Volunteer or see if you can job shadow someone in that industry.

Interview or meet with someone who is currently employed in the new industry and ask them what a day in the life looks like.

Apply for a part-time position in that field before you resign to see if it will be a good fit for you professionally.

By keeping these considerations in mind, you can navigate your resignation and transition to a new career path more effectively and professionally.

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Q: Do you have any advice for quitting a job while already having accepted another offer— particularly how to handle questions or counteroffers from the current employer?

A: Make sure the timing is right, and you are not leaving your current employer in a predicament. Also, choose the right time to break the news to your manager.

Do not do it when it's busy or when they are under a lot of stress. I also cannot stress this enough, be professional and ethical. By handling the situation with clarity and professionalism, you can leave your current employer on good terms while embracing your new opportunity ahead.

If you are given a counteroffer, listen to what they are proposing, and take some time to really think about it, before you make your final decision. Ask yourself if the counteroffer will address the reasons why you want to leave in the first place. Think about your job satisfaction, career growth, salary, and benefits. It's not always about the money, so make sure you are taking the time to really evaluate the offer. It's okay to ask for a little time to make your decision too. Counteroffers can sometimes be a temporary fix, rather than a long-term solution.

Also, make sure you are keeping this all confidential. There is no need for your co-workers to know what your employer is offering you. If your decision is to leave, make sure you finish strong and do a good job right up until the end, as this will leave a positive lasting impression.

Q: What’s the most graceful way to decline a counteroffer from a current employer? Are there any risks employees should consider before saying no?

A: Again, be professional and gracious. If you want to put it in writing, that is also a great way to thank your employer for the counteroffer and acknowledge the time they put into it. Express your appreciation in their willingness to keep you on. Be respectful, and honest about your reasons for leaving and keep it positive. The biggest risk, I think, would be regretting your decision. So again, take some time to really think about the counteroffer. You also want to make sure that you leave on a positive note because you could risk

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a positive reference if you were to need that in the future.

Stay in touch with your employer and coworkers, because if things don't work out, hopefully, they will leave the door open for future opportunities.

Q: What’s the most surprising thing employers have appreciated about how someone quit?

A: I think giving more than a two-week notice and not leaving your employer in a tough situation. Also, offering to stay until they find your replacement and offering to train them in.

Q: How can someone explain their resignation to future employers in job interviews without sounding negative or disloyal?

A: Honesty is always the best policy and keep it positive.

Highlight your contributions to the company, the positive experiences you had, and the skills you learned while there.

Avoid criticizing the company or your former supervisor.

Every company has its challenges, so take the high road and say you are looking for a position that better fits your strengths.

Q: How can someone use the time after quitting to position themselves for a better role or industry shift? Are there any underrated strategies you recommend?

A: Networking is key, especially if you do not have another job lined up. Reach out and let your former colleagues, friends, relatives, and industry professionals know that you are looking for a new opportunity. Attend networking events, socials, and conferences and accept offers for coffee, lunches, or happy hours. You can also use this time to volunteer or learn a new skill. Also take the time to update your resume, and your social media, such as LinkedIn and Facebook.

Q: How should someone update their professional materials—like resumes, LinkedIn profiles, or portfolios—after quitting? Are there things they should not include or say?

A: Updating your professional materials is very important.

You do not want to apply for a position and submit an old resume or one that is outdated. Make sure to add your most recent employer, your job title, responsibilities, accomplishments, and the correct dates. Also make sure your contact information is updated with your address, email, and current phone number. Use keywords and tailor your resume to each position you are applying for. There is no one-size-fits-all, that just doesn't work.

Q: What are some “career self-checks” people should do post-quitting to ensure their next step aligns with their long-term goals?

A: Access your skills and strengths and make a list of your soft skills as those are just as important. Also, ask others for their input to see how they perceive you too. Write down your long-term goals and your career objectives. Consider where you want to be in the next 5-10 years. Identify what you are passionate about and consider activities or industries that excite you and align with your values and skills. Make sure you do your homework and research industry trends and stay up to date with the news that pertains to your profession.

Make sure that your formatting is clear and concise the style and fonts are up to date, and make sure there are no typos. That is also true for LinkedIn, as that is basically your online resume. Make sure that your LinkedIn photo is recent and professional. Do not include personal information or outdated skills. There is also no need to go back more than 10-15 years, unless it is very relevant to the position you are applying for, or you were employed by your past employer for that long. When listing your education, there is also no need to list the dates. The employer just needs to know that you have the degree, not when you obtained it.

Kriss' Closing Tips Keep your options open, because you never know who you are going to meet and where your path might lead you.

Keep a routine, because finding a new job is work and not as easy as some people think.

Prioritize your health and well-being and make sure your next opportunity aligns with your core values and your work-life balance and doesn't lead to burnout.

Take your time and do not accept a position just to have a job. Remember that finding the right job can take time, so be patient and focus on your goals and what is important to you.

The job search can be very challenging, so remember networking is key, keep a positive attitude and your options open, and this should lead you to a fulfilling career ahead!

Learn more about PRO Resources at proresourceshr.com and, of course, good luck!

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Lifelong Learning = More Opportunities

CONTINUING EDUCATION PROGRAMS IN THE FARGO-MOORHEAD AREA TO BOLSTER YOUR RESUME

ne of the most important things we can do as professionals is continue to learn and improve our skills.

Continuing our education not only helps us get better at what we do, but it also helps us serve our clients and community better and can often give us new skills, too. It can provide more opportunities for growth and development within a company and beyond.

And while informal learning is a great way to learn new things, formal learning builds camaraderie between classmates and widens professional network in addition to providing knowledge. The colleges and universities in the Fargo-Moorhead area allow us access to professional development opportunities all the time, including continuing education through certificate programs. Check out some of the certificate programs that our local higher education institutions offer to business professionals in the area!

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Minnesota State University Moorhead Corporate Financial Management Certificate Course Requirement: 3 courses/9 credits Mode: On Campus

The Corporate Financial Management Certificate will help you better understand investing as a career choice.

Learning outcomes include applying Net Present Value and other investment criteria; evaluating capital budgeting proposals by generating pro forma financial statements and cash flows; applying the capital asset pricing model to estimate required return on investments; estimating the cost of capital for a corporation; evaluating the effects of alternative capital structure proposals; and more!

Investment Management Certificate Course Requirement: 3 courses/9 credits Mode: On Campus

The Investment Management Certificate uses courses that are part of the Finance major to help professionals working in the investment management field better understand the industry. Learning outcomes of the certificate include distinguishing among major assets that trade in money and capital markets; discussing capital market theory and the use of CAPM in security selection; describing the process of bond valuation and various measures of returns; discussing bond features and sensitivity of its price to interest rates; describing the top down approach to security analysis; and more!

Entrepreneurship Certificate

Course Requirement: 5 courses/15 credits Mode: On Campus

"The Entrepreneurship certificate at MSU Moorhead Paseka School of Business emphasizes skills in entrepreneurship, creativity, and innovation along with the ability to analyze the role of entrepreneurship in society. You will evaluate the business skills, process and commitment necessary to successfully operate an entrepreneurial venture and review the challenges and rewards of entrepreneurship, with the culmination of a written business plan."

Human Resource Strategic Business Partner Certificate

Course Requirements: 5 courses/15 credits Mode: On Campus "The Human Resource Strategic Business Partner certificate in the Paseka School of Business will grow your comprehension and knowledge of the human resources function within a business setting to prepare you for an executive career in human resources. You will learn the function of human resource management within a business setting, assuring that this most instrumental resource (people) is fully and effectively utilized, enabling both business and employee success."

Human Resource Generalist Certificate Course Requirements: 5 courses/15 credits Mode: On Campus

"The Human Resource Generalist certificate will enhance your knowledge and opportunities for a career in human resource management. The cross-discipline nature of this certificate is ideal if you are a non-business major wishing to enhance your HR knowledge."

Concordia College Entrepreneurial Mindset Certificate

Course Requirement: 4 Weeks of Weekly Course Work Mode: Online This certificate is designed to help you develop your entrepreneurial mindset to better recognize opportunity, create value, and foster innovation in your classroom or organization. An entrepreneurial mindset shifts perspectives in a way that exposes opportunities, ignites ambition, and fosters innovation. In this online training, you will learn about the research behind the entrepreneurial mindset as well as the best tools to facilitate and

encourage entrepreneurial behavior in the classroom, organization, and community. In addition to live weekly Zoom sessions, the training will use an engaging mix of recorded presentations, small group and individual activities, discussions, and experiential, problem-based learning taking you through an Opportunity Discovery Process to solve real-time issues with your peers. Upon successful completion of the certification training, participants will receive an Entrepreneurial Mindset Facilitator Certificate qualifying them to facilitate any of ELI's Ice House Entrepreneurship Programs.

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Concordia College Master of Science in Management Science and Quantitative Methods Course Requirements: 15 Courses Mode: Online Hybrid

"Concordia's advanced degree in Management Science and Quantitative Methods (MSQM) provides professionals across industries and career levels with the skills and confidence to make strategic, data-driven decisions within their organizations. Students will explore analytical methods and tools to understand, interpret, and apply data to complex, real-world problems while honing leadership

skills critical in today’s global business environment. MSQM is ideal for busy, working professionals with a course schedule accommodating a work, life, and academic balance. An accelerated online format offers students a short break between courses. During fall semester, students select course options that align with their experience level and career goals. The program culminates with a professional capstone project focused on relevant business issues and challenges."

North Dakota State College of Science Business Management Certificate

Emphasis Options: Entrepreneurship, Finance, Management/Supervision, or Sales Course Requirement: 16-18 credits, dependent upon emphasis Mode: Hybrid (On Campus and/or Online)

The Business Management Certificate consists of four independent plans of study in the areas of Entrepreneurship, Finance, Management/Supervision, and Sales. You may choose to complete any of these individual plans of study to earn a certificate in Business Management with an emphasis in that respective area.

Cybersecurity Defense

Course Requirements: 5 Courses/16 Credits "This certificate will provide an immediate basis for professionals employed in the high-tech industry to improve their ability to counter threats to information systems, thereby increasing their value to organizations that employ them, and ensuring computer systems under their care are protected. A peripheral objective is to provide an opportunity for new or recent graduates to acquire advanced skills in Cybersecurity.

Specifically, it will meet the following objectives: Foster a high-quality, student­centered education.

• Provide a foundation for the development of security.

• Provide our students with the ability to counter threats to information systems and provide appropriate "after incident" responses."

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Cybersecurity Essentials

Course Requirements: 6 Courses/16 Credits "This certificate provides a foundation for Cybersecurity Essentials. A peripheral objective is to provide an opportunity for new or recent graduates to acquire advanced skills in Cybersecurity. Specifically, it will meet the following objectives: Foster a high-quality, student­ centered education.

• Provide students with a broad overview of the field and introduce them to recent advances and current research problems.

• Emphasize ethical, economic, social, and legal impacts of security technologies.

After successfully completing the Cybersecurity Essentials certificate, students are prepared to take the CCST Cybersecurity (CISCO Certified support Technician) Certification exam. The applicants must be high school graduates or equivalent."

North Dakota State University Business Analytics Graduate Certificate Course Requirement: 4 courses/8 credits Mode: On Campus

This graduate certificate equips working professionals with the methodologies and analytical tools needed to analyze data available in modern organizations. You will learn to use advanced spreadsheet functionality, dashboard visualization tools, and report generators for descriptive analytics to understand and report on historical data.

Participants will use data mining and other advanced methodologies for predictive and prescriptive analytics to understand future trends.

Leadership and Managerial Skills Graduate Certificate Course Requirement: 4 courses/8 credits Mode: On Campus

The Leadership and Managerial Skills Graduate Certificate is designed to help participants improve their skills relating to decision-making, communicating, negotiating, working in teams, and leading. In addition to learning theoretical aspects of these areas, the courses in the certificate also provide opportunities for students to improve their “soft skills” relating to working with other people and organizations.

Digital Marketing and Innovation Graduate Certificate Course Requirement: 4 courses/8 credits Mode: On Campus

The Digital Marketing and Innovation Graduate Certificate advances participants' knowledge and skill in areas such as marketing strategy, communication, and customer intelligence. Students learn about such topics as new product development, strategy analysis, search engine optimization, marketing analytics, integrated marketing communications, various media vehicles, and much more.

Cybersecurity Graduate Certificate Course Requirement: 4 courses/12 credits Mode: Hybrid (On Campus and/or Online)

The Graduate Certificate Program in Cybersecurity is delivered cooperatively among North Dakota State University, the University of North Dakota, and Minot State University. Students will learn best practices, new technology, and research in Cybersecurity. The certificate program can be completed completely online or through a combination of online and on-campus courses.

Big Data and Applied Statistics Analysis Certificate Course Requirement: 4 courses/12 credits

"In this era of big data, analytics professionals are in demand. Graduate students and working professionals will develop the skills that can be applied to various tech-related careers, such as data scientist, statistical programmer, business analytics, computer programmer, and data engineer. As a student in this program, you will gain expertise in applied statistics, practical machine learning, data manipulation, data visualization, database system, and parallel computing. You can expect to learn how to use programming languages such as R, SQL, or Python."

Digital Marketing + Innovation Certificate Course Requirement: 4 courses

"Our businesses and entrepreneurial communities are in need of skilled marketing professionals with expertise in a variety of areas. Meet the demand by honing your skills in the areas of innovation, marketing analytics, digital marketing, and marketing communications."

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Minnesota State Community & Technical College Cybersecurity Certificate

Course Requirement: 10 courses/30 credits Mode: On Campus Students in M State’s Cybersecurity program will gain a strong foundation in computer and network security, preparing for careers in the expanding and crucial fields of information security. The program focuses on IT security and networking skills with an emphasis on protecting data and networks from cyber threats. Students learn to perform penetration testing, perform and document results for security risk assessments and implement security measures. Many of the courses utilize specific industry certification standards. An industry advisory board actively guides class and curriculum development, ensuring that students are learning the skills that are in demand in the IT and cybersecurity fields. Learning outcomes include using mechanisms available in an operating system to control access to resources; configuring infrastructure server roles; investigating various countermeasures and security controls to minimize risk and exposure; supporting the ethical responsibility of ensuring software correctness, reliability, and safety; illustrating through examples the concepts of risk, threats, vulnerabilities, attack vectors, and exploits; analyzing known security incidents to trace and document the steps in the incident; and more!

Human Resources Certificate

Course Requirement: 6 courses/18 credits Mode: On Campus This program is designed to prepare students to enter the Human Resources field and supports continued professional growth for those currently in the field. This certificate will provide students with a basic understanding of key human resource practices and how to support and manage them. Learning outcomes include understanding and applying applicable federal, state, and local employment regulations to human resource functions; understanding the strategic impact that human resources has within today's business environment; and utilizing critical thinking skills to analyze and solve problems related to human resource programs and situations.

Though these aren’t the only certificate programs in the Fargo-Moorhead area, this list gives you a good place to start!

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Entrepreneurial Certificate Course Requirement: 15 credits Mode: On Campus or Online

"Whether you’re an entrepreneur who wants to start your own small business or an entrepreneur within an organization, this program will prepare you with valuable skills and knowledge to help you succeed in your endeavors. You’ll learn to recognize market opportunities, plan a business initiative to develop your big idea, and evaluate its profit potential. The comprehensive coursework is appropriate for students who wish to be selfemployed and covers all aspects of starting and running a business."

Graphic Design

Course Requirement: 30 credits Mode: On Campus "If you have a passion for design, our Graphic Design certificate and diploma program options will build your skills, develop your talents, and help you make connections in the field. You’ll have opportunities to interact with regional graphic design professionals and employers at events such as the annual American Advertising Federation competition as well as through mock interviews, guest speakers and tours. By the end of the program, you’ll have a comprehensive design portfolio that showcases your best technical and creative work."

by Brady Drake

or many people, the idea of changing careers can feel daunting—especially if it involves stepping into an entirely new field. Yet, for those who choose to transition into the trades, the rewards can be life-changing. Whether it’s the promise of financial stability, the opportunity to work with your hands, or the appeal of a career with built-in growth potential, the trades offer an exciting and practical path for individuals at any stage of life.

Trades like HVAC, electrical work, welding, and construction are critical to the infrastructure of our communities. These careers provide hands-on work that’s both challenging and deeply rewarding. They offer a future of advancement, from honing specialized skills to stepping into leadership roles.

Many who make the switch find fulfillment in work that’s tangible, impactful, and meaningful, but making the switch can be scary.

So, let's talk about it with North Dakota State College of Science (NDSCS).

NDSCS is an institution dedicated to providing high-quality technical and trade education. With campuses in Wahpeton and Fargo, NDSCS offers a wide range of programs designed to prepare students for indemand careers in industries like HVAC, electrical technology, welding, construction, and more.

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Geneva Nodland

with NDSCS Outreach & Admissions Coordinator Anthony Rohr

Making a career change into the trades can be quite the change and Anthony Rohr, admissions and outreach coordinator at NDSCS, knows this better than most. With a diverse background that spans professional singing, teaching, and a commitment to education, Anthony is passionate about guiding individuals toward fulfilling careers in the trades.

Anthony’s own path to NDSCS started unexpectedly. After earning a doctorate and traveling the country for music and teaching, he relocated to Fargo to be with his partner. While higher education remained his focus, his blue-collar upbringing and deep respect for trade professions led him to NDSCS, where he found a role that combined his appreciation for handson careers with his love for education.

“I knew NDSCS had a strong reputation as a premier institution for trades education,” Anthony said. “It’s been amazing to combine my passion for helping people with the practical, impactful work of preparing them for these critical roles.”

Starting the Conversation Many approach NDSCS seeking better pay, career stability, or a sense of fulfillment they’re not finding in their current jobs.

“People often say, ‘I’m working now, but I want a career that helps me support my family and makes me proud of what I do,’” Anthony said.

“The trades offer exactly that.”

One of the most compelling aspects of trades careers is the potential for growth. For example, individuals in fields like welding or construction can start with entry-level positions and quickly advance with additional training. Anthony remembered speaking with welders who, after mastering basic skills, sought training in advanced techniques like TIG and MIG welding to qualify for higherpaying roles and leadership positions.

“This is what we aim to provide— education that elevates people’s careers and opens doors to new opportunities,” he said.

Tailored Programs for Diverse Students NDSCS’s programs are designed to meet the needs of a diverse student body, from recent high school graduates to older-than-average students and New Americans. In Wahpeton, traditional students can immerse themselves in a full campus experience, while the Fargo location caters to working adults and those balancing family commitments. For individuals looking to pivot quickly, the college offers flexible options like

eight-week courses that build skills incrementally. Students can earn micro-credentials—certificates that stack over time toward an associate degree—allowing them to progress at their own pace while balancing work and life.

Supporting Life-Changing Transitions For many students, the transition to trades involves more than just academics. NDSCS recognizes the personal and financial challenges that come with career changes, offering resources to ease the journey.

"There's nothing wrong with making a change later in life," Anthony said.

"If you're 30, you're likely still going to have to work another 30 years anyways. So taking two years to get a degree is still worth it."

Practical Advice for Prospective Students Anthony’s advice to those considering a switch to the trades is straightforward: do your research and take the first step. “Explore the program to see if it’s the right fit,” he said. “Meet the instructors, learn about the coursework, and envision yourself in the field.”

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Geneva Nodland

with Ryan Benson

Ryan Benson, now a master electrician at the age of 32, found his calling after years of career changes.

A Nontraditional Start Ryan’s professional journey began early. At 16, he dropped out of school to work full-time, after seeing the money he could make in construction during the flood recovery of 2009.

"After that, I didn’t want to go back to school," Ryan said.

Though he earned his GED in his early twenties, Ryan admits the road to continuing education wasn’t linear. He worked a variety of jobs, from salting hides to serving as a CNA in Valley City, where he cared for children and adults with developmental disabilities. Later, he became a truck driver. Each role provided valuable experience, but Ryan often found himself searching for a career that felt stable and satisfying.

Choosing the Trades At 24, Ryan made the decision to pursue a degree in Electrical Technology at NDSCS. The decision

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wasn’t made lightly—Ryan weighed his options carefully, considering the long-term prospects of the field and his passion for hands-on work.

Ryan said. “The professors were outstanding. They broke down complex topics and made sure you really understood the material.”

“Becoming an electrician felt stable,” he said. “It was a better career than bouncing around from job to job, trying to find something that fit.”

Thriving as an Electrician

Ryan moved to Wahpeton with his young son. His girlfriend at the time also enrolled in a nursing program, and together, they navigated the challenges of parenting while pursuing their respective goals.

Transitioning to College Life NDSCS proved to be a pivotal step in Ryan’s journey. The college’s accommodating environment made it possible for him to balance his studies with family responsibilities.

“Normally, first-year students are required to live in dorms, but since I had a child, they let us live in the Student Apartment Center,” he said.

Despite the challenges of raising children while in school—his second son was born during this time—Ryan thrived in the Electrical Technology program.

“The material was challenging, but I genuinely enjoyed learning it,”

Ryan graduated in 2018 and quickly advanced in his career, earning his journeyman license before obtaining his master electrician license. Today, he serves as the Master of Records at Mindak Farmers Cooperative, where he finds daily fulfillment in troubleshooting, problem-solving, and applying the skills he honed at NDSCS.

Lessons Learned and Advice for Others Ryan encourages others to embrace change and take risks. “If you’re not happy with what you’re doing, don’t be afraid to try something new,” he said. “You might not like the new path, and that’s okay. The key is to try—you’ll learn more about yourself and what truly fits you. You can always go back to what your were doing, but you'll always regret not trying if you don't.”

with Andrew Bouressa

Brady Drake

A Family-First Decision Andrew Bouressa moved from Alexandria to Breckenridge six years ago. That would be a big enough move for most people, but the move was even bigger for the Bouressas as they made the journey just one week after their first child was born.

At the time, Andy was working as a machinist, a field he had been in for seven years. However, he eventually realized his passion for the work wasn’t enough to sustain a long-term career.

“I reached a point where I felt I needed to either move up or move on,” he said. “We were in a financial position where my wife could support me going back to school, so I took the leap and explored new options.”

Learn more by visiting the NDSCS website and begin your transition to the trades!

Finding the Right Fit

Real-World Experience

The decision to switch careers wasn’t made lightly. Andy researched the programs in the NDSCS catalog, imagining what each career path might look like in practice. Eventually, he settled on studying HVAC.

Andy graduated in the spring of 2021, following a unique mix of remote and in-person learning due to COVID-19.

During the summer between his first and second year, he secured an HVAC internship through a local contractor and gained valuable hands-on experience.

“I thought, ‘If I didn’t have to be at work today, what else would I rather be doing?’ The idea of hopping in a truck, fixing something, and moving on to the next job really appealed to me,” he said. “It felt like a more freeing and dynamic career compared to being stuck in one place all day.”

Juggling Family, Work, and School The transition to student life came with challenges. With a young child at home, Andy had to carefully balance his responsibilities. He initially worked evenings cleaning local buildings before taking a work-study job on campus delivering parts and supplies.

“It wasn’t a lot of money, but it helped,” he said. “The whole experience at NDSCS was smooth and supportive.

From setting up tours to navigating tuition assistance, everyone made the process easy.”

A Dual Career Today, Andy works as an HVAC technician at the place that tought him, NDSCS. Andy says that the role offers him the work-life balance he values with two small children. The job allows him to focus on his family while maintaining a fulfilling career.

Lessons for Career Changers “Make sure you’re confident in what you want to do, and take the time to see if it’s a good fit,” he said. “For me, HVAC was the right choice because it’s dynamic, engaging, and offers endless opportunities for growth.”

ndscs.edu /NDSCS @ndscs /north-dakota-state-college-of-sciences

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By Geneva Nodland

The Rise of the

fluencer

today's digital age, LinkedIn has evolved from just a dumping ground for resumes and job postings to a highly engaged platform where professionals share insights, immerse themselves in invigorating discussions, and define and build personal brands. With this rise in activity has come a new type of online persona—the rise of the "LinkedInfluencer."

According to influencermarketinghub.com, LinkedIn held over 1 billion members across more than 200 countries and territories, with a large portion of this user base actively engaging with content every day as of June 2024. This surge in activity has made this platform a digital hotspot for professionals to establish themselves as thought leaders and to share content that resonates with their connections—as well as a national and even global audience.

The platform's shift towards content-driven engagement is no surprise. You can find evidence for this push in its features. For example, LinkedIn's Creator Mode, a feature introduced to empower content creators, has had over 11 million members activate the feature, which led to a 50% increase in follower growth for those users according to a blog from hootsuite.com.

Did you know?

Video content on LinkedIn garners five times more engagement than other types of posts, according to backlinko.com!

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The emergence of LinkedInfluencers signifies an evolution in what we understand as professional networking and the modern Influencer. These individuals use LinkedIn's tools to share views on industry insights, personal narratives, and thoughtprovoking content, which helps to cultivate communities and influence professional discourse—basically, the concept we understand as digital "influencing," but on a traditionally professional platform.

LinkedInfluencers have become pivotal in leading and shaping discourse on the platform. Their appeal can be seen in several key factors.

Professional Credibility With LinkedIn's user base comprising over 1 billion members across more than 200 countries and territories, the pool of thoughts on the platform is overwhelming. But, with a significant portion of that number being profiles of users in decision-making positions, this concentration of professionals enhances the credibility of LinkedInfluencers.

Whereas we might compare to other social platforms with the mindset of "anybody can be online."

Diverse Content Formats With LinkedIn's user base comprising over 1 billion members across more than 200 countries and territories, the pool of thoughts from the platform is overwhelming. But, with a significant portion of that number being profiles of users in decision-making positions, this concentration of professionals enhances the credibility of LinkedInfluencers. Whereas we might compare to other social platforms with the mindset of "anybody can be online."

Monetization and Opportunities LinkedIn supports various content formats, including video and multiimage posts. This is a level-up. It brings the platform onto the same playing field as other social platforms in terms of media, which is an incredibly important factor in the less-text-the-better online world we live in. But, that's not to discredit the long-form content that LinkedIn supports and even excels in. This type of content has proven unpopular and less engaged on other social platforms, but it continues to be a popular format on LinkedIn. We're used to seeing the typical brand deal or brand ambassadors on our social feeds, but there are many more ways to monetize your LinkedIn profile than just a flood of likes, trends, and recommendations. But, while the influencer might look different, the heart of it stays the same—the audience. Here are a few ways monetization happens on LinkedIn.

Affiliate Marketing According to www.socialpilot.co, there are 65 million business decision-makers and 10 million C-level executives on the platform!

Engagement Numbers Sky Rocket The platform's engagement metrics reflect an absolutely thriving community.

According to Social Insider, the engagement rate on LinkedIn has increased by 44% year-over-year, reaching 3.85% in 2024.

This heightened interaction enables LinkedInfluencers to not only initiate but facilitate discussions. There are fewer mindless post-likes and more of a desire to participate in a conversation and truly engage.

Relevant products or services can be promoted to a professional network to earn commissions on sales. It is essential to ensure that the promoted items align with the individual’s professional brand.

Online Courses and Workshops

Educational content related to a specific field can be developed and sold, catering to a professional audience often seeking opportunities for skill development.

Sponsored Content

Companies can collaborate with individuals to create posts that highlight products or services. It is important to align the promotion with the professional brand being represented.

Public Speaking Engagements

Establishing thought leadership can lead to invitations for speaking engagements, which can become a lucrative source of income.

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The Rise of the LinkedInfluencer

The appeal of LinkedInfluencers lies in their ability to leverage their professional credibility, engage with their community, and capitalize on emerging monetization opportunities. It's no lie that their presence enriches the LinkedIn ecosystem, with personal insights, and the ability to start conversations and foster connections that extend beyond traditional networking; but how much of these discussions really make a difference? Are they just more noise in the already over-saturated digital world?

Well, let's ask.

Paul Hoefer

Spotlight

VP of Business Development, Spotlight

Meet Paul Hoefer. The VP of business development at Spotlight, a salesman through and through, a dad, a lover of an ice cold beer, and, of course, an avid LinkedInfluencer.

To his almost 2K connections, from his weekly "Sales Thought Friday" to the memes, Paul's posts are thoughtful, usually pretty funny, and many. Oftentimes you'll scroll and see attached with Paul's thoughts on the day is a selfie. That might seem normal, except it isn't on this platform, and to some—it's refreshing, humanizing, and real.

Q: Why did you start posting more frequently and thoughtfully on LinkedIn?

A: I started posting more thoughtfully on LinkedIn to connect with current, past, and potential clients outside traditional methods, stay updated on industry news, and share personal insights on sales and work. My goal is to be top-of-mind for advertising and sales coaching, inspire others with their authenticity and hard work, and bridge the gap between leadership and sales teams.

Q: What kind of response have you seen on LinkedIn?

Q: What kind of response have you seen in person, if any?

A: My posts have gained thousands of impressions and sparked meaningful conversations, with many reaching out to thank me for helpful advice or to request guidance for their sales teams. While my passion lies in selling, I find more and more fulfillment in helping others succeed, using LinkedIn as a simple yet impactful way to share insights and support others' growth.

A: I have been at conferences and have had company leaders who are attending these conferences come up to me and thank me for my posts. I have had several people let me know they share my Friday Sales Thoughts and some of my other posts with their sales team. I have had individual people email or call me asking if they could dive deeper into a post I made as well.

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Q: Has this impacted your success in your job at all?

A: Since mid-2024, I have dedicated more time to LinkedIn, and it’s already increasing recognition locally, with people mentioning their posts at events. My goal is to show that I am more than a salesperson by sharing my personality, goals, and relatability to break negative sales stereotypes. I also see LinkedIn as a long-term tool to connect with others and see my sales team grow, but also increase my opportunities to help others through sales coaching/consulting.

Andrew Stone

Andrew Stone Photography

Owner, Andrew Stone Photography

Meet Andrew Stone, the owner of Andrew Stone Photography. Andrew is a freelance lifestyle product photographer and videographer who specializes in health, wellness, and fitness brands. He is a creative, a networker, and, of course, a LinkedInfluencer.

Andrew's post feed is filled with bright colors, captivating imagery, and lots and lots of media. As a freelancer, he works with a variety of brands, and with each project comes a fleshed-out social post talking about the project, tagging the brand, and the best photos from it. All of the engaging photography and video, paired with the brand shoutout, make for a profile busy with conversation and over 1.3K connections.

Q: Why did you start posting more frequently and thoughtfully on LinkedIn?

A: I started posting more frequently and thoughtfully on LinkedIn because I wanted to connect with real people and get in touch with my ideal clients (heads of marketing at brands).

Q: What kind of response have you seen on LinkedIn?

A: I've seen a GREAT response on

LinkedIn! It's helped me build actual relationships with local people and brands/business owners from afar.

It led to a legit job offer within the second month of my posting!

people actually meet you IRL, they know that you're legit.

Q: What kind of response have you seen in person, if any?

A: It's impacted my success as a freelance photographer and videographer! I've been able to create a deeper community, build trust, and be seen as an "authority figure"/expert in my space.

A: In-person has always been great.

It's fun to connect over LinkedIn and then actually get to meet in person.

Being transparent on LinkedIn/social media really helps build trust, so when

Q: Has this impacted your success in your job at all?

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The Rise of the LinkedInfluencer

Shad Vedaa

Chezy

Head of Sales, Chezy

Meet Shad Vedaa, the head of sales at the local video production company, Chezy. A young professional, master's degree holder, a man who keeps his connection count to himself (though we'd imagine it's in the thousands), and what one might call a LinkedInfluencer.

Shad’s posts are a mix of team wins, personal insights, and genuine storytelling. From celebrating his company to sharing lessons from film projects, his updates are authentic and engaging. With practical advice on building trust and a clear passion for storytelling, Shad’s feed is both professional and uniquely personal.

Q: Why did you start posting more frequently and thoughtfully on LinkedIn?

A: I had a college professor who encouraged our class to create LinkedIn accounts, but I didn’t start posting until after I graduated and landed a job. My manager recommended getting involved on LinkedIn and suggested a balance of business and personal posts with a 1:1 ratio. I gave it a try, and after creating my first few posts, I enjoyed seeing the engagement they received from both friends and strangers.

This is how my journey as a LinkedIn Influencer began.

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Q: What kind of response have you seen on LinkedIn?

A: I’ve noticed that people I’ve met before often reconnect by engaging with my posts and/or sending a connection request. At the same time, individuals I haven’t met, who align with our target market, also engage with my content or send a connection request. It’s been a great way to expand my network.

Q: What kind of response have you seen in person, if any?

A: As someone in sales, LinkedIn helps me and our business stay visible. When I meet people in person,

they might already know a bit about me because of my posts, which creates a sense of familiarity. It’s made in-person interactions more comfortable.

Q: Has this impacted your success in your job at all?

A: Absolutely. Maintaining visibility on LinkedIn ensures that when someone in my network or community needs the services we provide, I’m top of mind. It’s a great way to stay relevant and build trust over time.

Amanda Shilling Founder, MINT Brand Marketing

MINT Brand Marketing

Meet Amanda Shilling. With around 5K followers and 500+ connections, she is the founder of the local marketing company, MINT Brand Marketing. Amanda also accepts the title of creative, bodacious brander, and customer experience confidant. We would also like her to consider the title of LinkedInfluencer.

Amanda’s posts are a mix of bold insights, relatable truths, and heartfelt connections. Whether reflecting on the power of branding or comparing it to everyday tasks, challenges, or feats, her content is sharp and authentic. She celebrates human interaction, simplicity, and joy, making her feed both inspiring and real.

Q: Why did you start posting more frequently and thoughtfully on LinkedIn?

A: I have been pretty active on LinkedIn for quite a while but made a concerted effort this year to share more about all parts of my life, knowing that people do business with those they know, like, and trust.

Q: What kind of response have you seen on LinkedIn?

A: The response has been great by way of engagement and also referrals.

Q: What kind of response have you seen in person, if any?

A: In person, I have had people tell me they really like seeing my posts, and that they are real, insightful, and valuable.

Q: Has this impacted your success in your job at all?

A: My business is branding and a big piece of that is relevance. If you're not focused on visibility you're going to have a hard time being relevant, top of mind, or a top choice when someone is ready to make a buying decision.

So, what do you think? Does being a LinkedInfluencer give you the answer to everything?

What about nothing? Does it matter at all in the digital age? Does it mean anything?

I suppose it's up to you to decide, but regardless—LinkedInfluencing is on the rise, will you join?

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A Comprehensive Guide to Upskilling in the Digital Age today’s fast-evolving professional landscape, staying competitive means continuously building and refining skills.

LinkedIn Learning, an online educational platform by LinkedIn, has become a trusted resource for millions of professionals seeking to advance their careers. With a library of over 16,000 expert-led courses, LinkedIn Learning offers everything from technical certifications to soft skills training, making it an invaluable tool for individuals and organizations alike.

Whether you’re looking to master a Microsoft application, explore emerging AI tools like Microsoft Copilot, or earn a professional certification, LinkedIn Learning provides flexible and affordable opportunities to achieve your goals.

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By Josiah Kopp

How It Works LinkedIn Learning operates on a subscriptionbased model, offering unlimited access to its course catalog for a monthly or annual fee.

Users can browse courses by topic, skill level, or professional goal. Each course is broken into bitesized video lessons, often accompanied by quizzes, downloadable resources, and hands-on projects.

The platform’s integration with LinkedIn ensures personalized recommendations based on your profile, career goals, and skills you want to develop.

Upon completing a course, you can showcase your achievement directly on your LinkedIn profile, helping you stand out to recruiters and employers.

Did you know?

LinkedIn Learning's integration with LinkedIn ensures personalized recommendations based on your profile, career goals, and skills you want to develop. Upon completing a course, you can showcase your achievement directly on your LinkedIn profile, helping you stand out to recruiters and employers.

Microsoft-Related Courses Available One of LinkedIn Learning’s most popular categories is Microsoft-related training. These courses cover a wide range of Microsoft applications and tools, including: Microsoft Excel (Basic to Advanced) Microsoft Power BI Microsoft Teams Microsoft Azure Fundamentals Microsoft Office 365 Microsoft Word, PowerPoint, and Outlook Microsoft Project Microsoft Copilot

Overview of Each Microsoft-Related Course

Microsoft Excel: Learn everything from basic formulas and data entry to advanced skills like pivot tables, data visualization, and automation using VBA.

Microsoft Power BI: Transform data into actionable insights, covering dashboard creation, data modeling, and visualization techniques.

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Microsoft Teams: Focuses on collaboration, communication, and productivity, including how to manage channels, host meetings, and integrate apps.

Microsoft Office 365: Offers tips and tricks to maximize productivity using Office 365 tools, including OneDrive, SharePoint, and Planner.

Microsoft Word, PowerPoint, and Outlook: These individual courses provide essential and advanced techniques for creating documents, presentations, and managing emails effectively.

Microsoft Azure Fundamentals: Ideal for beginners in cloud computing, this course introduces Azure services, pricing, and security basics

Microsoft Project: Designed for project managers, this course covers scheduling, resource management, and advanced planning tools.

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"Journey" Workflow of Each Course

Certifications

LinkedIn Learning courses are structured as step-by-step journeys:

Many LinkedIn Learning courses are aligned with industry-recognized certifications. For example:

1. Introduction and Goals: An overview of the course objectives.

Microsoft Azure Fundamentals Certification (AZ-900)

2. Foundational Knowledge: Beginner-level modules to build a strong base.

Microsoft Excel Expert Certification

3. Skill Application: Hands-on exercises and realworld examples to reinforce learning.

4. Advanced Techniques: For intermediate and advanced learners, diving deeper into complex functionalities.

5. Assessment and Completion: Quizzes or projects to test understanding, followed by a certificate of completion.

Microsoft Power BI Data Analyst Certification AI and Microsoft Copilot Certifications Upon completing these certification-preparation courses, users are better equipped to pass the corresponding exams. Some LinkedIn Learning subscriptions even include discounted exam vouchers.

Microsoft Copilot: Learn to leverage AI capabilities across Microsoft 365 apps. Courses include: • Introduction to Microsoft Copilot: Basics of integrating Copilot into workflows.

• Copilot in Microsoft Word and Excel: Automate tasks like document editing and data analysis.

• Copilot for PowerPoint and Teams: Create presentations and facilitate collaboration with AI-driven tools.

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Discover New & Curated Courses on the Homepage The LinkedIn Learning homepage is designed to make discovering and accessing courses seamless, whether you’re a beginner or a seasoned learner. Here are 4 featured course tabs to help you discover new courses.

New Releases

Brush Up on the Skills on Your LinkedIn Profile

See What Your Community Is Learning This Week

30 Minutes or Less

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The New Releases section highlights the latest courses and content added to LinkedIn Learning’s ever-expanding library. This area ensures users stay current with the latest skills, tools, and trends across industries. Whether it’s emerging technologies like AI, updates to software like Microsoft Copilot, or fresh content on leadership and personal development, this section keeps learning opportunities relevant and up-to-date. It’s perfect for professionals looking to stay ahead of the curve or explore brand-new topics.

This feature uses insights from your LinkedIn profile to recommend courses that align with the skills you’ve listed.

It’s a tailored way to sharpen your expertise in areas relevant to your career, ensuring your skills remain competitive and marketable. For instance, if your profile highlights data analysis or digital marketing, you’ll see curated suggestions to deepen your knowledge in these areas. It’s an excellent tool for staying relevant and making your LinkedIn profile stand out to recruiters.

This section offers a social element by showing you what courses your professional connections and peers are engaging with. It fosters collaboration and idea-sharing within your network, allowing you to discover trending skills or popular content in your industry. Seeing what others are learning can inspire you to explore similar topics, making this feature a great way to stay connected with your community and relevant within your field.

Time constraints can make it challenging to fit learning into a busy schedule. The 30 Minutes or Less section addresses this by offering short, impactful courses and lessons designed for quick consumption. These bite-sized courses cover various topics, from mastering a single Excel function to improving communication skills. It’s ideal for professionals who want to make the most of their downtime and gradually build skills without committing to lengthy sessions.

Other Perks and Important Things to Know

LinkedIn Profile Integration: Certificates earned can be displayed on your LinkedIn profile to showcase your skills to potential employers.

Courses on Emerging Tech: Stay ahead with training on tools like Microsoft Copilot and AI-driven workflows.

Offline Learning: Download courses to learn on the go.

Personalized Recommendations: Courses tailored to your career path and interests.

Accessibility Features: Includes closed captions and multiple language options.

Price Points and Packages

LinkedIn Learning operates on a subscription model.

Cotegories include:

A Look Inside: User Dashboard Inside the user dashboard, along with keeping track of your courses and library, there are a few other key features you will love: Coding Practice The Coding Practice tab is tailored for tech professionals or learners developing programming skills. Features include interactive coding challenges, instant feedback, and practicing coding in popular languages like Python, Java, C++, and JavaScript.

Monthly Plan: $39.99/month for unlimited access to courses.

Annual Plan: $239.88/year ($19.99/month when billed annually).

Team Subscriptions: Custom pricing for organizations looking to train multiple employees.

A free trial is available, allowing users to explore the platform before committing to a subscription.

Certifications The Certifications tab focuses on helping users earn and showcase professional credentials. Here, you can explore courses aligned with popular certifications, such as Microsoft Azure, Google Analytics, or PMP, track certification progress, and earn and share badges.

You can also see trending topics listed to get inspiration and see what people are learning.

Scan to learn more and get started today!

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