FargoByFargo 2018 Media Kit

INTRODUCING THE INAUGURAL 2018

FARGO

BY FARGO AN INSIDER’S GUIDE TO A FA S C I N AT I N G COMMUNITY

COMING 2018

We love Fargo, Moorhead and West Fargo and we want literally everyone to see why!

Spotlight Media is creating a guide about our community and will make sure it gets in the hands of everyone in our community. 100,000 copies will be printed and mailed to every household in Fargo, Moorhead and West Fargo. That’s every residental mailbox in our community.

JUL AUG

FEB

DEC

APR

By

OCT

A N I N S I D E R ’ S G U I D E T O A FA S C I N AT I N G C O M M U N I T Y 2017

JAN

SEP

Approx.

93,000

Copies will be mailed to households through USPS Every Door Direct Mail

250,000

Estimated total expected readership between digital and print

YEAR LONG Editorial Content

FAQs Q. What is the shelf life?

A. The content will promote information that can be used as a resource for 12 months.

Q. How many will be printed?

A. Enough guides will be printed to reach every residential mailbox in Fargo, Moorhead and West Fargo. The Direct Mail estimate is around 93,000.

Also, approximately 7,000 additional books will be printed for hotel room distribution, call-in orders, recruitment mailings and stand distribution. The total estimate of printed guides is 100,000 copies.

Q. How will the guide be distributed?

A. The guide will be distributed in multiple channels. The majority of the distribution (about 90%) will be distributed by the United States Postal Service through their Every Door Direct Mail program. About 3,000 copies will circulate throughout the year at local hotels. Roughly 3,000 books will reach businesses in waiting rooms (a single magazine can be read throughout the entire year). The remainder will circulate on stands and sent upon request.

Q. What is the estimated amount of readership?

A. This quality guide will appeal to community members all year long.

Readers will share with family members and visitors and use it as a resource and keepsake. Fargo By Fargo will also have a digital flip book version that will be distributed digitally through social media, email and Spotlight Media websites. With digital and multiple readers per issue, total readership is estimated to be around 250,000 in 2017.

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Q. What is USPS Every Door Direct Mail?

A. The United States Postal Service introduced a program called Every Door Direct Mail as a way to bulk saturate a mailing product based on geographical areas. Fargo By Fargo will be mailed to every mailbox in Fargo, Moorhead and West Fargo and the surrounding areas.

The book is then dropped into each mailbox by the postal carrier of that specific area.

Q. Will this replace January 2018 Fargo Monthly?

A. No. A January Fargo Monthly will still be printed.

Q. What size is the book?

A. It is the same as a typical magazine: 8.375� x 10.875�

Q. What is the deadline?

A. Advertising deadline is December 31 and editorial deadline is December 12.

update

Q. Will there be any special sections?

A. At the moment, there are plans to run a section that will be inserted with perforated tear-out coupons. A career section will highlight companies who are hiring within out community. There will also be special sections for different industries.

update

Q. How many pages will it be?

A. Fargo By Fargo is estimated to be about 200 pages.

Q. What makes this different than any other Visitors Guide?

A. The main difference between the guide and a visitors guide is that Fargo

By Fargo relates to the residents of Fargo, Moorhead and West Fargo and is not limited to visitors. This means that the book will provide specific information and resources to residents.

It will focus on hidden gems and activities that community members might not be aware of. Fargo By Fargo will challenge the community to become more involved and create more impact within the area.

Q. What will be covered editorially?

A. In addition to entertainment, shopping and dining, Fargo By Fargo will also focus on leadership, business, home, real estate, careers, fitness and more.

The editorial team at Spotlight Media will find creative ways to showcase positive and impactful information that will encourage and engage our community members to become more involved.

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Q. How often will this book run?

A. This will run once a year in January and the content will be relevant for the whole year.

Q. Will there be a digital version?

A. Yes, a digital version of the book will be available online.

Q. What are the advertising opportunities?

A. See advertising Media Kit.

WHAT YOU NEED TO KNOW

5 FACTS

YOU NEED TO KNOW AS AN ADVERTISER ABOUT THE 2ND ANNUAL FARGO BY FARGO

1

2

By

A N I N S I D E R ’ S G U I D E TO A FA S C I N AT I N G C O M M U N I T Y 2017

250,000

200

Estimated total expected readership between digital and print

Estimated number of pages

3

93,000

Approximate number of copies that will be mailed to households through USPS Every Door Direct Mail

JUL AUG

FEB

4

5

DEC

APR OCT JAN

SEP

update?

VISITOR DISTRIBUTION Placed in local hotel rooms

CONTENT BUILT TO LAST A YEAR 3

THE DETAILS FOR THE READERS EDITORIAL Fargo By Fargo will focus at impacting our community. Because the guide will be mailed to everybody in Fargo-Moorhead, we are making a push to get people as involved in the community as possible. This will truly be a publication made by Fargoans, for Fargoans.

Fargo By Fargo will have the same fun and creative content, photography and design as Spotlight Media's other publications.

EXAMPLES OF STORIES IN THE GUIDE...

• Dining out with local celebs • How to get more involved in the community • The perfect day with your family • How to further your career in Fargo-Moorhead

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A YEAR @

Spotlight Media

Over

1 million Magazines printed

56

Magazines Produced

update

2 million+ impressions on digital magazines

...

5,500

pages of original content produced

!

1 million page views on fargomonthly.com

... ! 50,000+

1,000+

followers on social media

interviews conducted

5

DISTRIBUTION DETAILS FOR THE ADVERTISERS

Distribution is delivered

USPS Certified What to know:

Copies of Fargo By Fargo will be mailed to every residential mailbox in Fargo, Moorhead and West Fargo through the United States Postal Service Every Door Direct Mail Program.

Distribution is guaranteed through the USPS.

I 29

FARGO WEST FARGO MOORHEAD

Every residential mailbox will get a copy

I 94

I 94

RED RIVER

I 29

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DISTRIBUTION DETAILS FOR THE ADVERTISERS

Magazine Stands

50,000 Bonus Online Readers

3,000

By

update?

A N I N S I D E R ’ S G U I D E TO A FA S C I N AT I N G C O M M U N I T Y 2017

Roughly

3,000+

magazines will be printed and distributed on stands across town.

HOW WILL THE BOOK BE DISTRIBUTED?

Guides will be directly mailed to approximately

93,000

mailboxes in Fargo, Moorhead and West Fargo.

Direct Mail

93,000

Distribution is delivered via

USPS CERTIFIED

7

CAREERS SECTION

CAREER

ADVERTISING

SPECIAL

FULL PAGE

What to know:

The whole mission of Spotlight Media is to improve the community we live in. That's what we hope to do with our careers section. Rather than focusing on specifics jobs, we want to work with businesses who are always looking for talented community members to be part of their team. We believe this is a special resource to our readers and that's why we are offering a discounted price for this section.

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(VERTICAL/HORIZONTAL)

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1/8 PAGE ®

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MARKETPLACE & SERVICES

BUSINESS CARD

ADVERTISING

SPECIAL What to know:

The marketplace ads are meant to be specific for each section of the magazine.

Are you an insurance company looking to reach people in a business specific section?

You will receive a discounted rate and be encouraged to offer special deals to your new potential clients in Fargo By Fargo.

Actual Size

Print Size: 3.5” x 2”

9

COUPON INSERT

COUPON ADVERTISING SPECIAL What to know:

The back of Fargo By Fargo will be a special perforated section with coupons that readers can easily tear out. These coupons should be exclusive, special deals to our readers.

Remember that this magazine will have a one-year shelf life so coupons don't need to be season specific.

Actual Size

Print Size: 7.25” x 2”

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RESTAURANT SPECIAL

RESTAURANT/BAR

ADVERTISING

SPECIAL What to know: ?????

Actual Size

Print Size: 2.25” x 10”

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ADVERTISING RATES

HOW OUR PRICES COMPARE OUR RATES

AVERAGE RATES FOR 4 COMPARABLE PUBLISHERS

COPIES PRINTED 100,000 COPIES MAILED 93,000

COPIES PRINTED 75,000 COPIES MAILED 60,000

1/8 PAGE

1/4 PAGE $2,991

$3,942

$1,875

1/2 PAGE

FULL PAGE

$7,250

$8,292

PHOTOGRAPHY & DESIGN OFFERED FOR ADDITIONAL CHARGE

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$4,150

$5,627

FULL PAGE

TRADITIONAL FULL SIZE BOOK

1/3 PAGE

(VERTICAL/HORIZONTAL)

$3,988

$4,892

$2,122

1/2 PAGE

1/3 PAGE

(VERTICAL/HORIZONTAL)

1/8 PAGE

1/4 PAGE

ASK US ABOUT PREMIUM PLACEMENT PRICING

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CREDIT CARDS ACCEPTED

AGENCY = NET

AD SPECS Spread (requires bleed)

Full Page (requires bleed)

Print Size: 16.75” x 10.875” Bleed (1/8”): 17” x 11.125”

Print Size: 8.375” x 10.875” Bleed (1/8”): 8.625” x 11.125”

1/2 Vertical

1/2 Horizontal

1/3 Vertical

Print Size: 3.5” x 10”

Print Size: 7.25” x 4.75”

Print Size: 2.25” x 10”

1/3 Square

1/4 Page

1/8 Page

Print Size: 4.5” x 4.75”

Print Size: 3.5” x 4.75”

Print Size: 3.5” x 2”

*Ask about specialty advertising such as 2 page billboards, 2/3 page ads, tear-outs, inserts, posters, drawings and giveaways.

Print Size: The dimension of the ad space in the printed magazine.

Bleed Area: The bleed area refers to printing that goes beyond the edge of the page before trimming. In other words, the bleed is the area to be trimmed off.

Please include crop marks for ads that are bled.

Safety Area: An area 1/4” within the print size. Usually, text is kept within the safety area to allow for any slight variations during the page trimming process.

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BUSINESS NAME MAILING ADDRESS CITY

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NOTES/SPECIAL INSTRUCTIONS

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