Spotlight Media Design Bible

2013 Print Advertisement

DESIGN BIBLE

Design Specs

JPEG

How to’s.

A commercial printer requires all submitted files to be 300dpi (dots per inch). If you design a job at 72dpi or lower they cannot use the file for print purposes. Their prepress department will resize it to 300dpi therefore “stretching” the image. See the example above where one image was created at 300dpi, and the other was created at 72dpi, then stretched out to 300dpi.

If you “bleed” an ad over the point of where the paper will be cut then you have to keep the text with in a safe zone away from the cut. Usually .25” from the cut.

Watch your “export” settings and look for the output to be in CMYK rather than RGB.

The 8 C’s of print ads CO-OP

This ad can have split funding from vendors the business works with.

Collective

Clear

Clean

Content

Coupons

Creative

Challenging

Successful ads.

Pre-Designed Customizable Ad Designs.

With this option we take pre-designed ads and customize them to your needs.