Bis-Man INC! November 2023

2023 Veteran Features P.25

Nonprofit of the Month: NDPIO P.68

November 2023 // Bismaninc.com

Transitioning From Military Service To Small Business Success P.74

A Bismarck-Mandan Business Magazine

MARK HAGEROTT United States Naval Academy Veteran Chancellor of the North Dakota University System

THE VETERANS ISSUE

SALES, SOLUTIONS, SERVICE These Veterans Are All Business

CONTENT

// NOVEMBER 2023

25

26

78

68 LIKE OUR CONTENT? Check out our website at BisManINC.com

16

Sponsored Content: Modern Commercial Design, Reimagined

22

Sponsored Content: Hardworking Benefits For Hardworking Parents

25

2023 Veteran Features

26

Mark Hagerott

34

Wall Of Honor

42

Terry Sando

48

Jeff Ostlund

56

Camille Redmann

62

Serving Those Who Served

68

Nonprofit Of The Month: NDPIO

74

Transitioning From Military Service To Small Business Success

78

Women You Should Know: Abi Rohrer

NOVEMBER 2023 Volume 2 Issue 11

Bis-Man INC! is published monthly and is available at area businesses and online at Bismaninc.com.

Publisher Mike Dragosavich EDITORIAL Editorial Team Lead Brady Drake Brady@SpotlightMediaFargo.com Editors Geneva Nodland, Grant Ayers Art Director Kim Cowles Editorial Graphic Designer Ty Betts Creative Strategist Josiah Kopp Content Specialist Gary Ussery Contributors Ladyboss Lifestyle, Julie Hinker, Ben Deetz INTERACTIVE Business Development Manager Business Development Associate Videographer Director of Creative Strategies Graphic Designer Web Developer

Nick Schommer Kellen Feeney Tommy Uhlir Megan Suedbeck Ben Buchanan Austin Smith

ADVERTISING VP of Business Development Paul Hoefer Paul@SpotlightMediaFargo.com Sales Representative Al Anderson Al@SpotlightMediaFargo.com Sales & Marketing Advisor Tori Helland Tori@SpotlightMediaFargo.com Business Development Representative Austin Cuka AustinCuka@SpotlightMediaFargo.com Client Relations ClientRelations@SpotlightMediaFargo.com Client Relations Manager Jenny Johnson Marketing Coordinator Jessica Mullen Operations Assistant Miranda Knudson DISTRIBUTION Delivery John Stuber

Bis-Man INC! is published by Spotlight LLC, Copyright 2023 Bis-Man INC! & BismanInc.com.

All rights reserved. No parts of this magazine may be reproduced or distributed without written permission of Bis-Man INC!, and Spotlight LLC, is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of use, reference to or reliance on such information.

Spotlight LLC, accepts no liability for the accuracy of statements made by the advertisers.

Spotlight, LLC 4609 33rd Ave S Suite #304 Fargo, ND 58104 or info@spotlightmediafargo.com ADVERTISING: 701-478-SPOT (7768)

Editor's Note:

SALUTING OUR VETERAN ENTREPRENEURS IN BISMARCK-MANDAN and innovation that enriches the entrepreneurial ecosystem in Bismarck-Mandan.

Like our veteran friends, we understand that every enterprise has its challenges and opportunities. What sets these men and women apart is their ability to turn the lessons they’ve learned in service into actionable business strategies. They're not just business owners; they're community builders, creating jobs and enriching the local economy, all while nurturing the next generation of entrepreneurs.

As the editor of Bis-Man INC!, I invite you to engage with and support our veteran entrepreneurs. Patronize their establishments, offer mentorship, or simply listen to their stories. You’d be surprised at how much wisdom and experience they bring to the table, both from their time in uniform and their adventures in the business world.

s the land of the free and the home of the brave, America owes a debt of gratitude to its military veterans who have selflessly devoted their lives to defending our nation. But their service doesn't end once they leave the uniform behind; many of them continue to serve in a different capacity as entrepreneurs, contributing to the Bismarck-Mandan business community in impactful ways.

I recently had the pleasure of meeting a group of local veteran entrepreneurs, and the determination and mindset with which they approach their businesses are truly inspiring. While their time in the military gave them the discipline and perseverance to excel under pressure, it's their entrepreneurial spirit that is contributing to a more vibrant and diverse local economy.

These veterans are no strangers to challenges; they’ve faced adversity head-on in their military careers, and they're applying that same tenacity and those problem-solving skills to their business ventures. Whether they’re starting tech firms, restaurants, or offering specialized consulting services, these veterans are an integral part of our business community. They bring a blend of leadership, commitment,

Let’s honor their past and present service by fostering a community that appreciates their unique skills and contributions. Here in Bismarck-Mandan, where community and collaboration are pillars of our local economy, the presence of veteran entrepreneurs is not just an asset— it's a treasure.

So, let’s extend our gratitude in the most impactful way we know how—by supporting their endeavors and celebrating their successes, both big and small. Because the journey to economic prosperity, like defending our freedom, is a team effort that benefits from the dedication and ingenuity of everyone involved.

To our veteran entrepreneurs, thank you for your service— both to our country and to our community. Your influence extends far beyond the battlefield and into the hearts and lives of all those fortunate enough to cross your path.

Sincerely,

Bis-Man INC! Editor

BISMANINC.COM

11

MEET THE TEAM.

LEARN MORE ABOUT US AT SPOTLIGHTMEDIAFARGO.COM 12

NOVEMBER 2023

SPONSORED CONTENT

Walking into the main entrance, clients are greeted with an open space concept and high ceilings with wood accents, a perfect atmosphere of warm and cozy, yet light and airy.

MODERN COMMERCIAL DESIGN, REIMAGINED Moorhead, MN's First International Bank & Trust by Interiors by Design takes modern bank design to a new level

By Josiah Kopp |

Josiah Kopp hen First International Bank & Trust approached Interiors by Design for this interior project, they knew they wanted something that broke far beyond the bank interiors of yesteryear. "We knew we didn’t want our space to be ostentatious," they said. More specifically, the banks of yesteryear were full of marble floors and walls which lent a very sterile and cold look and feel. The team at First International Bank & Trust wanted a warm and clean line design that wouldn't look overdone, but rather very classy with a timeless feel—and the Interiors by Design team pulled through. Take a walk through the newly designed spaces and notice how the timeless design shines throughout.

16

NOVEMBER 2023

COMMENTARY FROM DAVE PANKOW, SVP/ DIRECTOR OF REAL ESTATE AND CONSTRUCTION, FITB "From [a design] scope, Interiors by Design has delivered every time. The Interiors by Design team really listened to our descriptions of space and made them physically happen."

With high-stretched ceilings and a stone fireplace for clients to relax at, the main lobby feels warm and comfortable without compromising a professional tone throughout. The jade-green saddleback leather chairs are the perfect touch that completes this timeless feel.

With large floorto-ceiling windows, bankers and clients can comfortably visit in a naturally-lit environment, ridding of the harsh florescent lights of the past and instead adding a sense of life and airiness to the space, lifting the mood.

BISMANINC.COM

17

SPONSORED CONTENT

Double wooden doors open to a large conference room. Tucked beside each of the doors are beautiful, tall wooden cabinets filled with rustic accent decor and greenery for a pop of color. The bison wall art matches the tones perfectly while providing an essence of the badlands.

"Interiors by Design knows our company’s story, they know how important our customers are to us, they know it is all about family at FIBT, and they know we want our customers to feel at home when they walk through the doors of our banks. From the start of the design process on each project, it is Interiors by Design’s ability to guide us through the project so FIBT can achieve the level of warmth we want our customers to feel when they come to do business with us."

- Dave Pankow

18

NOVEMBER 2023

Stone accents and larger-than-life wall art complement the spaces throughout the bank, giving each area a unique feel while keeping the whole concept tied together.

The hallway leads to the breakroom with a floor-to-ceiling glass wall to interact with team members as they pass by. The break room leads to an outdoor patio, perfect for summer grilling and company potlucks.

Inside, a live edge sitting island gives a seamless, modern feel to the space, perfectly accented by Nordic wooden high chairs. Appliances are built seamlessly into the cabinetry, giving a sleek look throughout. The Edison bulb chandelier sets the perfect ambiance throughout the room.

"The best quality that I see with the Interiors by Design team is their demeanor. The conversations are always easy, they are inclusive, and they make you feel very comfortable.

There has been no question as to quality. They truly deliver a great product."

- Dave Pankow

BISMANINC.COM

19

SPONSORED CONTENT

The cherry on top is this client meeting room, with parallel glass walls on each side, allowing for a sense of openness and natural light while maintaining a more personalized feel with darker, classic tones running throughout. The leather chairs are stylish, yet functional and comfortable, and the backlit collage-styled shelves are a sight to behold—a perfect mixture of warm wood tones and open marble shelves for decor, vintage one-off pieces, and a cocktail mixer station.

THE FINISHED RESULT: FEEDBACK FROM TEAM MEMBERS AND CLIENTS "Feedback is an amazing driver that pushes FIBT to think out of the box to constantly bring a continuously better experience for our customers but also a great work environment for our staff," Pankow said. "From a staff perspective, I have heard it described as feeling blessed; they love walking into the building every day.

"The best experience with customers within the last year was the grand opening of a new bank in Sioux Falls, SD. We purchased an existing building on the outer edge of the

downtown area. We worked with Kelly at Interiors by Design through the whole process, and in the end, created something that is extremely special. At the grand opening, I purposely removed my name tag after the ribbon cutting to walk through the space, which was filled with over 300 people, and listened.

I just walked around and listened to all our customers and community members speak about the amazing look and feel of the location. At that point, I knew, that again, we hit the mark."

TO CONNECT WITH A DESIGNER FOR YOUR OFFICE PROJECT, VISIT ibdinteriors.com or call 701.223.8818

20

NOVEMBER 2023

22

NOVEMBER 2023

BISMANINC.COM

23

24

NOVEMBER 2023

By Grant Ayers

BISMANINC.COM

25

Gary Ussery

YEARS OF SERVICE

BRANCH SERVED

YEARS OF BUSINESS OPERATION

MARK HAGEROTT 26

NOVEMBER 2023

I Q&A WITH MARK HAGEROTT Q: What was your path to the military? What led you to join and serve our country?

A: I grew up surrounded by a family devoted to the military and serving our country. My father was in the Navy; I remember looking at his cruise book way back in the day.

Once he got out of the Navy, he became a defense contractor and we moved around to missile silos, as he did a lot of defense work. Furthermore, both of my grandfathers were in WWI and WWII. I remember spending a lot of time out on the farm with them growing up. I also had an uncle who was at Pearl Harbor, whose ship sunk out from underneath him.

I have a second cousin, who was a cattleman out of Mandan, who was the only one to survive out of his landing craft when he saw a Japanese fighter lining up on the landing craft and he could see the trajectory of the bullets. Within an instant, he threw up his rifle, and his pack, and just climbed out of the landing craft as it just wiped everybody out. The humorous side that he would share, however, is that he had a bullet go through his buttocks, but he did survive the rest of the war.

So, after hearing all of those various war stories including sinking ships and blown-up landing crafts during WWI and WWII, along with my father being a reservist in the Cuban missile crisis, I was still more than interested in the military.

It was always kind of the family thing. Once I started reading about what the military could offer, short of wartime, of course, it was fascinating. I left via the Bismarck airport for the United States Naval Academy in Annapolis, MD when I went into the military.

Q: How long did you serve?

A: I served for 20 years over 5 ships as an operational commander, then I became an academic. I was still in uniform for another 10 years as an academic, including a deployment to Afghanistan for a year as an administrator. Still, I was in a dangerous war zone, but if you count all that, I was in uniform for 30 years.

CONTINUED » BISMANINC.COM

27

Q: How did your perspective and outlook on life change from pre-service to post-service?

the military trying to teach young people about the military, so guilt can be underrated as a motivator.

A: My main takeaway from service has been the importance of helping younger people. I started out confident, did well in school and sports, and thought success was about individual effort. However, over my time in service, I noticed that not everyone had the mentorship or stable backgrounds that I was lucky enough to have. That realization changed my focus; I understood that I could have a role in guiding these young individuals to make it through life safely, which is a big reason why I remain committed to my job and stay on the path that led me to where I am today.

Q: What does being a Veteran symbolize to you?

I also see that well-funded Ivy League schools have extensive networks to support their graduates. But what about students from smaller towns who rely on the university system to prepare them for the future? This responsibility extends my commitment to making a difference in the lives of young people.

Given the importance of veterans in maintaining this security, it's crucial to support them in education and employment.

Many veterans from Afghanistan and Iraq are struggling to find jobs, and it's imperative that society takes care of them.

We've recently hired a new chief of staff, who was the Deputy Assistant Secretary of Veterans Affairs, so we're considering expanding our efforts to assist veterans.

Q: What led you to an academic career path, and eventually, Chancellor of the North Dakota University System?

A: I did well in school academically as a Rhodes Scholar and Oxford graduate, which opened doors for me. I always liked reading and studying the world, and did pretty well with machines and technology, as part of the farm life was having to fix stuff, which was always intriguing to me. That interest led me to become a naval nuclear engineer, specializing in power generation and distribution.

My last role was as the deputy secretary of defense's front office. While I was on a promising career track, I realized that the lifestyle was tough on my family. When children have to attend five different schools, it isn't easy for anyone involved.

So at that point, I realized that, for my family, we probably needed to stabilize a little bit.

Opportunities arose to return to academic settings like Annapolis and the war college because many veterans are retiring, leaving these large gaps in military education.

They invited me to teach, allowing me to balance family stability with preparing the next generation of military leaders.

It wasn’t great seeing civilians who didn’t know much about

A: Part of our role as veterans is to remind people that the world is a dangerous place. My time in Afghanistan showed me that many of us were safe primarily because the U.S. was backing us. In contrast, Afghan civilians often had no protection unless they had financial resources. In my opinion, places like the United States, Canada, and Britain are among the few where you can sleep soundly, expecting to wake up safely.

Q: Do you have a call to action that we could include for readers?

A: We’re living in a historic time. All you need to do is look at the news and see what's going on in Washington DC, Israel, Ukraine, or all this stuff about AI that the younger people need to be intellectually engaged with. Physically, there are so many epidemics of depression, sadness, obesity, and plenty of crises going on in our own backyard that I never thought I’d see in the United States, crises—both mental and physical.

Our security is still pretty good.

If you're someone who grew up in a privileged environment with a well-off family, we really need everybody to help the other part of our country continue to adapt and do better instead of retreating to gated communities. We need to help take care of our fellow Americans and innovate, including military service, but also just being involved in our communities. There are so many people alone at home now, binge-watching television and not joining human organizations. It’s critical to devote a good part of your time to your human community where you are and help people as we travel through this changing world.

CONTINUED »

28

NOVEMBER 2023

MARK HAGEROTT'S 20 TIPS FOR ENTREPRENEURS 1.

Develop a Clear Mission and Vision Define purpose and long-term goals.

2. Establish a Chain of Command Clearly define roles and responsibilities within your organization.

3. Utilize Technology Leverage technology and data analysis.

4. Maintain Security Invest in physical and cybersecurity measures to protect your assets, data, and intellectual property.

30

11. Assess Risks Regularly assess potential risks and develop strategies to mitigate them.

12. Diversify Supply Chain Avoid reliance on a single supplier or source for critical materials.

13. Achieve Financial Resilience Maintain a strong financial position with reserves.

14. Establish Communication Protocols Establish clear communication protocols.

5. Conduct Regular Training Employee training and development enhances skills and adaptability.

15. Move to the Sound of the Guns Be flexible and adaptable in response to changing conditions and emerging trends.

6. Plan, Plan, Plan Conduct planning exercises to prepare for potential situations.

16. Know Your Adversaries Stay informed about trends and competitor activities.

7. Create Contingency Plans Develop plans for various scenarios, including crises and disruptions.

17. Develop Leadership Identify and nurture leadership to ensure a strong succession plan.

8. Emphasize Teamwork Foster a strong sense of teamwork and camaraderie among employees.

18. Manage Resources Allocate resources strategically to prioritize critical functions and initiatives.

9. Implement Standard Operating Procedures (SOPs) Develop and enforce SOPs to ensure consistency and efficiency.

19. Focus on Results Maintain a customer-centric approach to drive business growth.

10. Emphasize Process Improvement Encourage your people to look for ways to do things better.

20. Conduct After-Action Reviews After events or projects, conduct reviews to assess performance, identify lessons learned, and make necessary improvements.

NOVEMBER 2023

A Wall of Honor display being unveiled by a Wall of Honor supporter.

WALL OF HONOR LOCATION CATEGORIES

WALL OF HONOR 34

NOVEMBER 2023

N Most nonprofit organizations stem from a cause for positive change, with Wall of Honor being no exception. According to Ibach, the Wall of Honor began when a Vietnam veteran had the vision to honor men and women who served the United States and defended our nation’s freedoms.

“He distinctly remembers the day he arrived home and his commanding officer told him to change from his military fatigues to street clothes because it was likely people would spit on him when he landed. This hatred didn’t kill his spirit; it fueled his desire to do something to honor the veterans who didn’t receive the respect they deserved. At the time, these young men and women joined the military by draft or individual enlistment. They were patriotic to our country and our communities. For some of these men, the Wall of Honor is the first time they have publicly received thanks for serving their country. It is our mission to honor these local heroes,” Ibach said.

While the organization has made an immense impact on the state of North Dakota and its residents who have served in the last three years, its mission is far from over. According to Ibach, their goal is to bring the Wall of Honor to every county in North Dakota. “If you think the veterans in your community deserve to be honored, contact us, and we will set up a meeting.”

LOCATIONS IN 39 OF 53 COUNTIES

The Wall of Honor was formally launched on July 1, 2020, through a digital display at the Bismarck Amvets. Since then, the organization’s love for patriotism, the United States, and honoring those who served has only spread further over time, continuing to make an impact across North Dakota.

The aforementioned impact that the Wall of Honor makes is visual, meaning that each honoree has a picture of them with information regarding their military career. Furthermore, the Wall of Honor is also updated nearly daily.

Today, the Wall of Honor spans far and wide across North Dakota, with 132 locations displayed across the state, at the time of writing. The organization is continuing to grow, both in terms of displays to honor those who have served our country, as well as the team behind the cause. The majority of the team, including Ibach, represent the mission as volunteers.

CONTINUED » BISMANINC.COM

35

At the time of writing, the Wall of Honor is featured across 132 displays, each in unique locations across the state of North Dakota.

Q: How has the Wall of Honor’s journey been since the beginning for those involved?

are included on their slide to honor their sacrifices in a very personal way.

A: For those of us who volunteer and those who work for the Wall of Honor, the sentiment is the same, “It is one of the most rewarding projects and career options we have ever volunteered for or worked for.” The stories we hear are often tear-jerking and joyous at the same time.

2. Wall of Honor Displays: We install Wall of Honor displays in all types of establishments from high schools to airports. They stand as a permanent installation reminding the community that their friends and neighbors have courageously served our country.

Anyone can request a Wall of Honor to be installed in their community and show their appreciation for local veterans and first responders.

Q: Can you explain the services that you offer today and how they contribute to/support the mission?

A: We offer two main services: 1. Honorees: We honor veterans, active military, and first responders on digital displays in our trademark format. People submit themselves and loved ones to be honored on our digital displays, through our website the wallofhonor.org. Their photo and service information

Additional services include canvas prints of honoree slides (available on our website) and tabling events (we will come to your convention, event, etc.)

CONTINUED » 36

NOVEMBER 2023

THE WALL OF HONOR’S COMMON MISCONCEPTIONS 1. Submitting an honoree does not require an accompanying donation.

“Some veterans are hesitant to submit an honoree because they think our suggested donation is mandatory, however, we believe every hero deserves to be honored, regardless of their budget.”

- Tammy Ibach, Executive Director of the Wall of Honor 2. No, a feature does not have to be deceased.

“We accept submissions from living veterans, active military personnel, and first responders too! Our only condition is that they have North Dakota ties.”

- Tammy Ibach, Executive Director of the Wall of Honor

Q: What services will a donor's money go to when contributing to the mission?

A: Donations are used to fund additional Wall of Honor locations and to support our mission—to honor the men and women who have fought for our freedom and those who protect our communities.

Q: What are all of the ways that readers can support the nonprofit?

A: If a reader wants to support our mission, they can donate, host a Wall of Honor display in their business, or simply participate in our mission by submitting an honoree to be featured on the Wall of Honor. Donations enable us to keep up with the expenses and keep the cost of submitting an honoree to an optional donation so that anyone can submit an honoree regardless of budget.

Donations are accepted online and through the mail. If a reader is interested in hosting a Wall of Honor display in their place of business or other public space, they are encouraged to email us at contact@thewallofhonor.org.

People can also support us by following us on Facebook and by leaving us a positive Google review, which helps more veterans find our services online.

CONTINUED »

38

NOVEMBER 2023

The Second Annual Wall of Honor Clay Shoot was recently held on October 3rd at Capital City Sporting Clays.

Proceeds from this clay shooting tournament went to the Bismarck Police Department, Western ND Honor Flight, ND National Guard, and the Wall of Honor.

Q: What other locally founded nonprofits in the Bis-Man area come to mind when recommending a spotlight shined on other positive causes?

A: 31:8 Project 31:8 Project's mission is to equip and challenge society to proactively address issues regarding human trafficking. They educate, advocate, and raise awareness. This is accomplished through the following three program areas: Education, Survivor Mentorship, and Bravery Backpacks.

Western ND Honor Flight Western North Dakota Honor Flight is a nonprofit organization created solely to honor America’s veterans for all their sacrifices. We transport our heroes to Washington, D.C. to visit and reflect at their memorials. Top priority is given to the senior veterans—World War II and Korean War survivors, along with those other veterans who may be terminally ill.

thewallofhonor.org

DID YOU KNOW?

701.400.9482 contact@thewallofhonor.org /WallofHonor @ndwallofhonor /company/the-wall-of-honor/ ​​1142 W Turnpike Ave Ste 5 Bismarck, ND 58501

40

NOVEMBER 2023

provided by Terry Sando

YEARS OF SERVICE

BRANCH SERVED

YEARS OF BUSIANESS OPERATION

TERRY SANDO 42

NOVEMBER 2023

B

Q&A WITH TERRY SANDO Q: What branch did you serve in? How long and when did you serve?

A: I served in the Air Force after enlisting in 1979 and made Staff Sergeant before joining the North Dakota Air National Guard in December of 1984. I was commissioned as a 2nd Lieutenant in the Air Guard in 1985. In 1998, I returned to active duty and retired on November 1st, 2009.

Q: What was deployment like?

A: Because of my Intel and Space assignments, I had high-level security clearances and occasionally deployed to classified sites. These deployments could be stressful at times due to the time-sensitive nature of the missions or evaluations of how I performed my tasks. One unclassified deployment, in particular, stands out for me.

When I was assigned to the Space Battle Lab, I led a small team to Australia to test GPS jamming capabilities at Woomera in the Outback. We used Australian cargo aircraft for the testing. Although we had developed our package for use on our own aircraft, we didn't take into account the difference in electrical output. When we turned the system on after getting airborne, it started a small fire. A fire in an airplane is certainly not a good thing. We were able to put out the fire, shut down the system, declare an emergency, and land quickly. After a couple of days of tweaking the system, we were able to complete the testing.

Another memorable short deployment occurred during my regional studies at the Air War College. We went to Central Europe, where we met with military members from Poland, Germany, and Austria, and learned about their capabilities and history. This experience has given me a better perspective CONTINUED » BISMANINC.COM

43

on the ongoing war in Ukraine. The Russians were despised then and are even more so now. Deployments have allowed me to work with some great people, and it has always been interesting to learn about other cultures and the history of the region.

instrumental when I had to promote the Grand Forks Region to attract UAS companies to North Dakota.

Q: What was your first job after service? What was that experience like?

A: I took a couple of months to decompress after retiring and relished not having to make any big decisions. Being in leadership positions toward the end of my career was at times stressful. My experience at Cheyenne Mountain, where I learned to be slow to anger in an operational environment, helped me keep things in perspective later in my career.

I often asked myself, "Will someone die tomorrow if we don't get this done today?" when working with my team.

This mindset often helped alleviate stress among my team members. I maintain the same philosophy today with our team at Goose River Brewing. Keeping it a fun place to work helps reduce stress, which in turn creates a more enjoyable experience for our customers.

A: After retiring, I returned to Grand Forks and worked for the University of North Dakota, helping to develop the Emergency Management Plan. I later joined the Grand Forks Region EDC to attract businesses in Unmanned Systems and played a significant role in establishing Grand Sky at Grand Forks AFB. This EDC position led to a job with eSmart, a Norwegian company that uses UAVs to inspect electrical lines. They also employed software they developed to identify maintenance issues along those lines. My military training and leadership development were valuable assets in each of these roles.

Having both Guard and Active Duty experience, I was proficient in addressing issues related to Title 32 (work for the Governor) and Title 10 (work for the President) in planning and meeting requirements. It was my attention to details like these, and knowing how to navigate them, that benefited me in all these jobs. My deployments, especially to Europe, were

44

NOVEMBER 2023

Q: Did you have any struggles after returning to civilian life?

Q: Tell me a bit about Goose River Brewing.

A: Goose River Brewing is a brewpub striving to become a destination for craft beer lovers. It also serves as a blue-collar gathering place in the Hillsboro region. I served as the mayor

for four years, and Hillsboro is strategically located halfway between Fargo and Grand Forks. I had a vision for a brewpub that could draw visitors off I-29 and into downtown Hillsboro.

Craft beer drinkers often go out of their way to taste new beers. We haven't yet been able to get our brewing system up and running, but we're getting close. The pandemic slowed down our construction, and we've experienced troubles with the supply chain in acquiring certain pieces of equipment.

We've been open for a little over a year in the pub and have 24 beers on tap. Our aim is to feature mostly regional craft beers on tap until we can brew 12 of our own. Once brewing begins, we'll hold a keg-tapping event on the first Friday of every month. The first 10 beer tasters will receive a free pint if they provide us with feedback on the beer. Fridays are also steak nights at Goose River Brewing, making them a great time to enjoy a delicious steak. We have nine TVs and will be promoting Football Frenzy on Sunday afternoons. We'll also stream local high school sports when available. Our Thursday night bingo has become quite popular. Overcoming operational challenges, such as staffing issues and rising costs due to inflation, has been tough, but we're receiving great support from the community.

Q: Did you plan to start Goose River Brewing before enlisting in service?

A: No, I didn't really plan on starting a business when I joined the military. I thought I would come back and work on the family farm eventually. Times changed, and the idea for the brewpub came when I was mayor and saw a definite need for a family-friendly brewpub in Hillsboro. My military retirement has allowed me to invest in and grow the business while still having the finances to enjoy life.

Q: What does a normal day on the job look like for you?

A: I typically open the pub by getting the till and charitable gaming operations up and running. I coordinate the team's activities for the day. Usually, I let the team take over while I handle paperwork and pay bills in the office. When needed, I cover open shifts as a bartender or server. On busy nights, I clear tables and wash dishes—less glamorous jobs, but important ones to keep the servers on the floor going.

Currently, to improve my skills as a beer brewer, I am enrolled in the online Master of Science in Brewing Operations program at Auburn University. Studying and completing assignments take up part of my day. This educational pursuit is another benefit from my military service, as I'm using the CONTINUED » BISMANINC.COM

45

Post 9/11 GI Bill to cover tuition. Once brewing starts, most of my day will be spent making and canning or kegging the beer, in addition to handling marketing and paperwork.

because there aren't comparable businesses to determine the financing needed to get started. Getting that support was vital for launching Goose River Brewing.

Q: What were your friends and family's reactions when you told them you were pursuing service, and what was their reaction when you told them about your business?

Q: Have you found any specific resources or support networks that have been instrumental in your entrepreneurial journey as a Veteran?

A: My family was very supportive when I joined the military.

As for starting the business, my wife thought I was too old to take on such a venture!

Q: What do you remember about your first days when launching your business?

A: The old military adage "those who dare, win" guided me initially. The pandemic created a lot of challenges. We began building before it hit, but it significantly impacted the costs of the building and equipment. It also extended the timeline for opening and getting the brewing operations started. I've been fortunate to have a solid team that has helped Goose River Brewing get up and running.

Q: Has your service experience changed your business mindset?

A: The North Dakota Small Business Development Centers and VBOC provide a lot of advice and support for getting started. They are great about checking on progress and helping with revenue projections and loan repayment paperwork. These resources have supported my business planning and projections.

Q: What was the hardest challenge for you when opening your business?

A: The hardest challenge was the increased costs of the building and equipment. I had to make a much larger personal investment as the project got going. In hindsight, I should have bought a new brewing system instead of buying a used one that needed major upgrades. With a new system, we could have been brewing last year. The pandemic was a major factor in both the cost increases and the delays.

Q: What does being a Veteran symbolize to you?

A: Strategic thinking and planning that I experienced in the military have definitely played a vital role. They have helped with the business planning and the launch of the concept.

Having a service-minded approach is a critical component in taking care of our customers. Leadership by example is also a quality that is important to our team dynamic. Seeing me clean dishes and tables shows that I'm right there with them, and I don't ask others to do what I won't do myself. Being disciplined for so many years has helped me stay focused.

Resilience and perseverance have definitely helped me overcome the obstacles of getting Goose River Brewing up and running!

Q: What do you see as North Dakota's greatest benefits to starting a business here?

A: The biggest benefit for me has been working with Traill County EDC to secure Flex Pace Financing for the building and equipment. Having the Bank of North Dakota buy down the interest rate upfront made it possible to get started. It's always competitive in a small town to build something new

46

NOVEMBER 2023

A: If readers have a chance to visit Goose River Brewing, they will see many of my patches hanging on the west wall. These patches are from units that I was either in or worked with during my career. Every day I look up at them and remember mostly the good times, but also occasionally those who didn't get to retire and gave their all. Being a veteran means that not only have you made sacrifices, but your family has as well, all to keep this country great.

Q: Who are your biggest mentors that you can attribute some of your successes to?

A: At my age, I have too many mentors to thank. Suffice it to say that my family has been the most influential and supportive, not only in starting Goose River Brewing but also in everything else I've undertaken.

Q: What advice do you have for business owners in the area who are just beginning their endeavors?

A: Do a great job with your business planning; the more detailed it is, the better prepared you will be. Have a contingency fund of at least 35 percent because projected costs will almost never be accurate. This is especially true in today's environment where inflation impacts profit margins. Entrepreneurs today should leverage the North Dakota business development ecosystem as much as possible when starting a business. Technological change is accelerating, so it's essential to adopt a lifelong learning mindset to keep up with these changes. Finally, remember that your family will be the ones there for you in the long run, so develop a good work-life balance.

Q: What advice do you have for others considering enlisting in service?

A: When asked about military service, I always recommend considering the National Guard or the Reserves. There are a couple of points I'd like to emphasize: First, these choices offer flexibility—you can select from any one of the services and can choose to go on active duty if you find it fulfilling.

Second, the Guard and Reserves have evolved to be more operational than merely serving as a Strategic Reserve, like in the past. As advertising for the Guard suggests, it's not only a great way to support your community during a crisis, but it can also help pay for school and offer short tours to support active forces. Additionally, full-time jobs are available within the Guard and Reserves if you choose to apply for them.

If you do go on active duty, prepare yourself to become a small part of a service brotherhood and sisterhood where it's "service before self" in all that you do.

SUPPORT GOOSE RIVER BREWING 701.636.2337 gooseriverbrewingpub.com terry@gooseriverbrewing.com /GooseRiverBrewing 24 West Caledonia Ave Hillsboro, ND 58045

Josiah Kopp

YEARS OF SERVICE

BRANCH SERVED

YEARS OF BUSINESS OPERATION

JEFF OSTLUND 48

NOVEMBER 2023

R Q&A WITH JEFF OSTLUND Q: How long have you been operating Sandy's Donuts?

A: Sandy's Donuts was founded in September 1983, and I've been running the show since October 2022.

Q: What was deployment like?

A: Deployments were definitely an experience. My first deployment was with the 31st MEU (Marine Expeditionary Unit). We traveled to Okinawa, Japan; the Philippines; and Darwin, Australia. We spent most of our time training for different types of warfare. We also had the opportunity to train with the Filipino Marines and the Australian Army.

Australia was a lot of fun, but the Philippines was the most eye-opening. For one, we had to travel there on the USS Germantown, an amphibious assault ship. I promise it sounds cooler than it is. Ship life is quite miserable, and we had to spend a month and a half onboard. At one point, we docked in Manila, and we were able to get off and explore the city. At first, it looked just like LA or any other big city in America. There were Dunkin' Donuts, Chili's, and California Pizza Kitchen. However, when we went deeper into the city, we saw all the poverty. Large communities of people lived under tarps, plywood, cardboard, and whatever other scraps they could find to make a shelter. It was very sad.

My final deployment was for Operation Enduring Freedom.

We were sent to a small base in Now Zad, Afghanistan. Our main mission was to provide security for the base, train and support the Afghan Army, and offer support to the locals. This

deployment was probably the most eye-opening experience of my life. The locals lived in mud huts, some of which were partially destroyed from years of war. We would have locals, including children, come to our base after suffering major injuries from Improvised Explosive Devices (IEDs) that the Taliban had planted.

Q: What was your first job after service?

What was that experience like?

A: After leaving the Marines, I started college at M State and worked part-time delivering library books to small-town libraries across Minnesota. This was a straightforward job; I just had to get up early. Once May arrived, I took a job as a farmhand near Breckenridge, MN. It was a great experience.

I learned how to drive tractors, beet trucks, semis, and much more. The confidence I gained from the Marines directly correlated with this job.

DID YOU KNOW?

CONTINUED » BISMANINC.COM

49

was sitting empty. After some research, the idea for Sandy's Donuts was conceived. He borrowed a little money, bought some equipment, and started making donuts on September 13, 1983. It was an instant hit.

DID YOU KNOW?

Q: Did you have any struggles after returning to civilian life?

A: Adjusting to civilian life seemed easy at first. I was thrilled to have my freedom back and to be able to spend time with my family and friends. However, that changed pretty quickly.

My biggest challenge was finding my purpose. Civilian life, though fun, didn't seem very rewarding for someone like me. I often felt like I wasn't good enough, leading to anxiety, depression, and anger.

I still struggle occasionally, but I now know my purpose. I run a business that brings smiles to so many faces, provides jobs for around 120 employees, and makes a positive impact in our community daily.

Q: Tell me a bit about Sandy's Donuts that readers may not be aware of.

A: Sandy's Donuts was the creation of my grandfather, Sandy (Sanfred) Ostlund, and his love for making donuts. In 1983, Sandy lost his job running a trucking company. He was 55 years old and had a difficult time finding a new job. A good friend suggested that he open a donut shop. You might find this to be an odd suggestion, but Sandy's friends and family knew that he loved making donuts. When Sandy was a child, his mother taught him how to make donuts in a cast-iron pan on a coal-burning stove using her very own buttermilk donut recipe. As an adult, he would often make them for his friends, who found them delicious. It so happened that the bakery in West Fargo, where Sandy lived, had closed down and

50

NOVEMBER 2023

Sandy's dream was to have a mom-and-pop-style business where he made donuts at night and his wife, Donna, with some help, would sell them during the day. The demand for donuts was incredible, and to keep up, they quickly had to hire more help. They were so busy that many times they did not even make it home but had to take a nap in the back room in sleeping bags. Their son (my father), Mark, heard about this and decided to leave college and come home to help out with the business.

The three of them made a good team, and Sandy's continued to grow. They moved to a new location just a few blocks away on December 29, 2002. This new location, a former Hardee's building, gave them twice the space and much-needed parking, and is now their flagship location. At this time, Mark took over running the business. Donna retired, but Sandy kept on doing what he loved. He slowed down but was still an important part of the business. On October 13, 2008, Sandy passed away from complications of a stroke he had suffered just a few months earlier. He had still been working every day right up until the stroke.

The story does not end here. Sandy was dearly missed, but Mark knew he had to keep his dad's dream going. He wouldn't be a very popular guy in West Fargo if he let it fail. Over the next few years, the business really started to grow, and on September 22, 2014, a second Sandy's location on Broadway in Fargo was opened. With the addition of this new location, they soon realized that the small kitchen in West Fargo, where all the donuts were made, would not be able to keep up with the demand. In 2015, a 2,000-square-foot kitchen addition gave them the needed production space. On September 11, 2019, a third Sandy's location opened on 45th Street in Fargo, in Osgood.

Sandy's Donuts, which started as a dream after the unfortunate event of a job loss, has become a successful business with over 120 employees, three retail locations, and around 80 wholesale locations. Thank you, Grandpa, for pursuing your dream and for leaving us this legacy!

Q: Did you ever plan to own a business before enlisting in service?

A: When I enlisted in the Marines, I really had no idea what I wanted to do post-military. However, I did know that I didn't

Courtesy of Jeff Ostlund

want to work at Sandy's. I was aware of the sacrifices my family had made to keep the business going, and I wanted to take a different path.

donning the caveman costume, or brainstorming over a good cup of coffee. If you're lucky, you might even see me behind the front counter!

My perspective changed during my time at NDSU. It was there that I discovered my love for business and entrepreneurship.

Initially, I wasn't sure whether I wanted to start my own business or join the family business with the eventual aim of owning and operating it. However, once I understood my purpose and the impact I could make, my vision became clear.

Throughout my time at Sandy's Donuts, I've performed nearly every job role. This experience has been integral to my success, and I like to rotate through these roles occasionally.

Not only does this earn me the respect of my employees, but it also gives me a deeper understanding of the current state of our business.

Q: What does a normal day at Sandy’s Donuts look like for you?

Q: What were your friends and family's reactions when you told them you were pursuing service?

A: Although no two days are the same, a typical day for me is usually spent in the office. My activities range from working on strategic business development and R&D to creating engaging content for social media, answering emails, and focusing on sales.

A: My friends and family were very proud and supportive when I decided to enlist in the Marines, and the same goes for when I took over the business.

When I'm not in the office, you might find me taste-testing new donuts, making deliveries, actually making the donuts, CONTINUED » BISMANINC.COM

51

Courtesy of Jeff Ostlund

Q: Has your service experience changed your business mindset?

A: My military experience definitely changed my business mindset. I learned how to be a better leader, improved my confidence and decision-making abilities, and became more resilient. Without my military experience, I do not believe I would be where I am today.

Q: Have you found any specific resources or support networks that have been instrumental in your entrepreneurial journey as a Veteran?

A: The North Dakota Small Business Development Center has been a great resource for me.

A COMMUNITYORIENTED MINDSET

Q: What was the hardest challenge for you to date regarding Sandy’s Donuts?

A: Although I did not start the business, the hardest challenge for me has always been maintaining an appropriate work-life balance. I am married and have two children, and juggling a business and a family can be very difficult.

Q: What does being a veteran symbolize to you?

A: Being a veteran, to me, means having a commitment to something bigger than yourself and a willingness to put your country before your own needs.

Q: Who are your biggest mentors that you can attribute some of your successes to?

A: There have been many influential individuals in my life, but the most significant would have to be Mark Knutson, founder CONTINUED »

52

NOVEMBER 2023

Courtesy of Jeff Ostlund

of the Fargo Marathon. Mark was a visionary, leader, mentor, encourager, confidence builder, and friend.

Q: What advice do you have for others considering enlisting in service?

Mark was always encouraging and instilled confidence in me.

He genuinely believed in me, which in turn helped me believe in myself. Whether I was going to run a business, a marathon, or start a family, Mark was always there to encourage me.

A: For those considering joining the military, you should know that it will be much different than you might expect. Do your research on each branch and make sure you're joining for the right reasons. Even though I was a Marine, one piece of advice I often give is to consider joining the Air Force!

Mark passed away this past summer in a tragic bike accident, but I haven't forgotten what he taught me. I plan to continue pushing myself in all aspects of my life. Thank you, Mark, for all you have done for me and so many others.

Q: What advice do you have for business owners in the area who are just beginning their endeavors?

A: Running a business can be fun, miserable, stressful, and laid-back—all at the same time. There will be days when you want to quit and days when you couldn't imagine doing anything else. Remember the good days to help you get through the bad ones and never quit on a bad day. If you're still ready to quit on a good day, then maybe it's time to hang it up. Until then, keep pushing and don't give up. The light at the end of the tunnel is closer than you think, and the struggles you go through now will better prepare you for the future.

54

NOVEMBER 2023

SANDY’S DONUTS & COFFEE SHOP 701.281.0430 sandysdonuts.com info@sandysdonuts.com /SandysDonuts @sandys.donuts @sandysdonuts 301 Main Ave W West Fargo, ND 58078

Photo Courtesy of Reeves Photography

YEARS OF SERVICE

BRANCH SERVED

BUSINESS OPERATION

CAMILLE REDMANN 56

NOVEMBER 2023

R Q&A WITH CAMILLE REDMANN Q: What was deployment like for you?

A: I was slated to deploy in the middle of my four-year term but did not get the opportunity to go. At the time, I remember being upset about not deploying, but now I see it as a blessing. Part of the reason that I continue to work with combat veterans is because of the men and women I served with. Some made it home without visible wounds; others made it home with visible wounds, and some didn't make it home at all. I couldn't change any of that. What I could help with were the invisible wounds, which I was already familiar with.

Q: What was your first job after service?

A: After separating from the Air Force honorably in September 2006, I enrolled at the University of North Dakota in January 2007 to study Social Work. The transition to campus life was challenging. The rules were almost non-existent compared to what the military had taught me. I remember being on campus on the first day and feeling both confused and frustrated that students were carelessly walking into traffic and the General grass!

Q: Did you have any struggles after returning to civilian life?

A: I've been out of the military for 16 years and rarely feel like I struggle with adjusting to civilian life. The adjustments right away were challenging. I take a lot of positives from my experiences in the military, acknowledging the systems, people, and institutions for what they were and are.

Q: Tell me a bit about Down To Earth Counseling.

A: I started Down To Earth Counseling to achieve autonomy in my practice. Working with combat veterans and their families has been a highlight of my career. My journey with trauma work began at the Vet Center. In 2018, I started training in Eye Movement Desensitization and Reprocessing (EMDR).

This modality has not only greatly impacted how I work with my clients but also how I want to shape my practice. I aimed to provide quality care while also taking care of myself and maintaining a manageable caseload. In February 2021, I registered Down To Earth Counseling PLLC with the State of North Dakota. I saw my first client in September 2021 and began working full-time in January 2022.

CONTINUED » BISMANINC.COM

57

Q: Did you plan to own a business before enlisting in service?

Q: What do you remember about your first days when launching your business?

A: I was 18 years old when I enlisted in the Air Force, and at that time, my ideas and visions were severely underdeveloped. It wasn't until I graduated with my Master of Social Work in August 2011 that I began entertaining the idea of one day owning my own practice. That vision continues to grow and expand every day.

A: The first year in business was a learning curve. I contracted with a biller, Simply Genius Billing (shout-out to a fellow OG North Dakotan, Becky Vandenberg from Edgeley, ND). Becky has helped me understand the world of billing third-party insurance companies for clients. However, not all aspects have been smooth. In the first quarter, I paid taxes to the wrong place and had to hire a CPA to locate and redirect my tax payments to the proper entity.

Q: What does a normal day on the job look like for you?

A: My day-to-day operations are regimented, a useful tool I developed from my service. I start my days early, with my first clients arriving at 7 a.m. I've adjusted my schedule multiple times to accommodate both my nervous system's needs and my family life. Currently, I see 5-7 clients four days per week.

Recently, due to my office location moving, my day-to-day routine has been in flux as I strive to find balance again. In between seeing clients, I collaborate with local community leaders and members. In 2022, I was awarded a contract by the ND Department of Behavioral Health to work with the ND Highway Patrol, providing both clinical and non-clinical services in the Northeast Region. This contract was extended in 2023 to include additional first responders.

Additionally, I continue my collaboration with the Grand Forks Police Department to enhance officer safety and wellness by offering clinical evaluations. Both opportunities allow me to provide training for those serving the local community in law enforcement roles. I've participated in a total of six ride-alongs with the ND Highway Patrol and one with the Grand Forks PD. These ride-alongs are a key component in my efforts to develop training for first responders, complemented by my education, experience, and personal understanding of trauma.

Q: What were your friends and family's reactions when you told them you were pursuing service, and what was their reaction when you told them about your business?

A: Upon joining the Air Force in 2002, I received support from both family and friends, although there was some apprehension about what the future would hold. Fear was to be expected at that time. Similarly, when I opened my business in 2021, there was a sense of fear and uncertainty about the future. My husband and I grappled with this uncertainty as I transitioned away from Civilian Federal Service. Nevertheless, friends and colleagues have continued to support my vision for growing this practice.

58

NOVEMBER 2023

Q: Has your service experience changed your business mindset?

A: My military service has significantly impacted my business mindset. I believe all my past experiences, good or bad, influence how I want to operate in business. The structure of the military has helped me understand systems and has painted a clear picture of the kind of structure I want to implement. There were some really great examples of leadership in the military. Colonel Douglas, a Group Commander I had while stationed at Elmendorf AFB, provided me with an example of what it means to be a leader who possesses both strength and compassion. As a young Airman, he would release us early every Friday from the office, always asking, "What do you have to do here yet today that is life-threatening?" We would get to leave early on Fridays.

Although I didn't understand it at the time, he taught me the importance of rest as a leader—how to show up for the job, maintain composure, and then take time to rest.

Q: What do you see as North Dakota's greatest benefits to starting a business here?

A: North Dakota offers numerous opportunities for growth and development as a business owner. The resources I received from the North Dakota Small Business Center at UND were amazing. Specifically, I'd like to give a shout-out to Nicole Evans. I walked into her office with ideas trapped in my mind, and she helped me conceptualize and put my visions on paper.

Q: Have you found any specific resources or support networks that have been instrumental in your entrepreneurial journey as a Veteran?

A: I worked with Wendy Klug at the Veterans Business Outreach Centers of ND and SD. The VBOC helped me break down my vision into tangible action steps to move forward.

Q: What was the hardest challenge for you when opening Down To Earth Counseling?

A: One of the most difficult challenges in opening my business was navigating and understanding the world of insurance companies. I am currently paneled with five insurance companies, each with its own processes, policies, and procedures that differ from one another. Every client I see has varying plans that offer specific benefits for mental health. Up until the point of opening this practice, I had no experience working with insurance companies. I knew at the time of establishment that I did not have the capacity to learn this system, which is why hiring Becky to manage that portion of the workload was so vital. Additional tasks such as technology take a back seat in terms of challenges. I am very thankful for a small, locally-owned business that continues to help me navigate technology.

Q: What does being a Veteran symbolize to you?

A: My understanding of being a Veteran has changed over the years.

Initially, after my discharge, I struggled with how to respond when faced with questions about my service. One of the most frequent responses I would give was, "I was in the military, but I didn't deploy." That reply persisted during my work at the Vet Center. Today, I see it differently. I feel a connection with others who understand what the fight was for— the fight I would have been in with them had I been deployed, as well as the fight I watched others face. That unique connection is what allows me to call myself a Veteran.

Q: Who are your biggest mentors that you can attribute some of your successes to?

A: I continue to have so many wonderful mentors in my life, both professional and personal. I'd like to share my personal mentors with you, as I believe their impact is significant in both aspects of my life. I'm describing two wonderful women who have shown me grace, love, and forgiveness. The first individual I call my sister, though she's actually my biological cousin. In our youth, she taught me to be carefree and kind.

In our adulthood, she continues to teach me true unconditional love, infused with a good amount of humor that keeps our connection both special and hilarious. She has been a stable presence in my life. The second individual is someone I call my best friend, a true best friend since I was 14. She has watched me fall (and laughed a little) before helping me get right back up. She taught me how to listen and be open, how to share in someone's happiness or frustrations, and how to find solace in understanding myself. She has taught me much about my own strengths. These women continue to help me navigate growth, both in life and in business.

CONTINUED »

Photo Courtesy of Camille Redmann

60

Q: What advice do you have for business owners in the area who are just beginning their endeavors?

mind, body, and spirit—continues to be extremely important for maintaining balance.

A: Starting a private practice has proven to be both exhausting and rewarding. One of the major keys to my business's success has been contracting a biller for insurance claims. I would encourage new business owners to work with a biller to help navigate the complex world of insurance.

Doing so has reduced my workload and proved to be a worthwhile investment. If your intent is to grow, start small.

I have visions of opening a Trauma Treatment Center in North Dakota. I began in 2021 with a modest single office and waiting area. Starting in October 2023, I'll be adding an administrative assistant position and am currently in the process of interviewing to add an additional clinician by year's end. It's crucial to invest in yourself as a clinician. I continue my training with Somatic Experiencing International in Nashville, TN, viewing this as an investment in my growth and an asset to the business. Embrace help. I have a wonderful network of friends, family, and colleagues willing to contribute to the growth of this business. Taking care of my whole health—

Q: What advice do you have for others considering enlisting in service?

NOVEMBER 2023

A: I was 17 years old and can still see the image of the recruiter sitting at my kitchen table. Enlisting in the Air Force for me was about doing things differently. I look back on the decisions I've made, including joining the military, and I smile. I smile because I learned so much. I learned that even when broken down and stretched past my capacity, I can still be gentle, compassionate, and forgiving to both myself and others. I wouldn't immediately give "advice" to someone considering joining the military; instead, I would ask them a question: What is it that you are looking for in joining the military? Start there.

Q: What are some interesting facts that you wish more people knew about Down To Earth Counseling?

A: Down To Earth Counseling continues to expand its knowledge in the trauma-healing world. I continue to invest in myself and my business by attending Somatic Experiencing Training in Nashville, TN. I completed Beginning I, II, and III in 2023. In 2024, I will attend Intermediate I, II, III, and Advanced I, with completion of training scheduled for Advanced II in February 2025. According to SE 101 - Somatic Experiencing® International (traumahealing.org), Somatic Experiencing (SE) works to resolve symptoms of stress, shock, and trauma that accumulate in our bodies. It helps assess where clients are "stuck" in the fight, flight, or freeze responses and provides clinical tools to resolve these fixated physiological states. Trauma may begin as acute stress from a perceived life-threatening event or as the end product of cumulative stress.

Both types of stress can seriously impair a person’s ability to function with resilience and ease. The goal of adding additional clinicians is to offer Somatic Experiencing Therapy as an option among trauma treatment modalities. SE pairs well with Eye Movement Desensitization and Reprocessing (EMDR).

Community involvement continues to be an important piece of who I am and who Down To Earth Counseling is growing into. Working with First Responders and Law Enforcement continues to be a passion of mine. I hope to expand training opportunities for LE departments looking to invest in the mental and emotional wellness of their personnel in 2024.

DOWN TO EARTH COUNSELING 701.740.9040 downtoearthnd.com camille@downtoearthnd.com /Camille.Redmann2021 2424 32nd Ave S Ste 102 Grand Forks, ND 58201

SERVING THOSE WHO SERVED 62

NOVEMBER 2023

By Grant Ayers

N

avigating life after service can present a unique set of challenges for our veterans.

As business owners, community leaders, and fellow citizens, it's our collective responsibility to ensure they have access to the resources and support they deserve. In this feature, we've curated a guide filled with resources tailored for our North Dakota-based veterans.

While this may not include every resource available to veterans, this is a great starting point for any veteran looking to take the next steps in their entrepreneurial journey. Whether you're a veteran yourself, or simply someone looking to lend a hand, we hope this guide serves as a beneficial starting point for a brighter, more supportive future.

FEDERAL AND NATIONWIDE RESOURCES

The U.S. (SBA) – The Office of Veterans Business Development is a dedicated segment within the SBA, aiming to empower veterans on their entrepreneurial journey. Offering a robust array of resources, this office simplifies the path from military service to business ownership. Veteran entrepreneurs can explore various financing options provided to kickstart or expand their ventures. Additionally, the office facilitates business training programs designed to equip veterans with the essential skills and knowledge required in today's competitive business environment.

Furthermore, the office acts as a gateway, connecting veteran entrepreneurs to a broader network of resources, ensuring they are well-prepared and supported in their commercial endeavors. Through its comprehensive offerings, the Office of Veterans Business Development stands as an ally for veterans transitioning into the business domain, making the journey smoother and more attainable. sba.gov/about-sba/sba-locations/headquartersoffices/office-veterans-business-development

The OSDBU is dedicated to ensuring that veteran entrepreneurs are well-positioned to access and capitalize on federal contracting opportunities. By offering a bridge between veterans and government contracting, OSDBU helps to make the often complex federal procurement landscape easier to understand. The office provides essential guidance, tools, and resources to help veterans understand the requisites and processes involved in government contracting.

The Vets First Verification Program is a notable initiative that opens doors for veteran entrepreneurs, enabling them to compete for specific small business set-asides, or acquisitions exclusively for participation by small businesses, provided by the Veterans Affairs (VA). This program acknowledges the sacrifices made by veterans and aims to facilitate their transition into the business realm.

The OSDBU is committed to fostering a supportive environment that enables veterans to thrive in their business endeavors with the government. Through the VA OSDBU, veterans not only gain the insight needed to navigate the federal contracting sphere but also find a supportive ally in their journey toward achieving business growth and sustainability.

Upon successful verification, veteran-owned small businesses gain eligibility to partake in the VA’s set-asides, thus having a competitive edge in securing contracts. This program not only fosters economic growth among veteran entrepreneurs but also embodies a gesture of appreciation for their service.

va.gov/osdbu

The process of verification is meticulously designed to ensure that the benefits reach genuine veteran-owned enterprises. By providing a platform for veterans to thrive commercially, the Vets First Verification Program significantly contributes to the broader objective of empowering veterans beyond their military service, aiding them in establishing a solid foundation in the business sector.

VBP promotes veteran small business ownership opportunities by getting military, veterans, and spouses into business. VBP educates active duty military, veterans, business owners, financial institutions, public and private sectors, the general public, and legislators on the necessity for pro-veteran small business ownership and accompanying realistic federal and state business lending programs. The organization then connects these groups to facilitate veterans’ small business ownership.

The VBP does this by proudly offering their unique “vharmony™️” business match-making service, connecting veterans/spouses seeking to acquire established businesses with business owners wanting to divest. Their vharmony™ service includes a caseworker to facilitate the often challenging road to purchase, as well as a seasoned business mentor after the completed transaction.

NaVOBA is an independent nonprofit organization governed and led by Corporate America. NaVOBA's mission is to create corporate contracting opportunities for America's Veteran's and Service-Disabled Veteran's Business Enterprises (VBEs/SDVBEs) through certification, advocacy, outreach, recognition, and education. navoba.org

veteranbusinessproject.org CONTINUED » BISMANINC.COM

63

NORTH DAKOTA RESOURCES

The Veteran Owned Business project is a comprehensive, user-friendly member network directory of small, medium, and large businesses owned by veterans, service disabled veterans (SDVOSBs/DVBEs), active duty military, reservists, and military spouses released on Veteran's Day 2008.

Veterans can also find a number of great resources for starting a business here. veteranownedbusiness.com

The NDOVA's mission is to assist veterans of North Dakota and their dependents in obtaining all benefits to which they're entitled, both federal and state, either by direct contact or through the assistance of County Veterans Service Officers, Tribal Veterans Service Officers, or Nation Service Officers. nd.gov/veterans/benefits-services

ACP's free Mentoring Program connects post-9/11 veterans (Proteges) with corporate professionals (Mentors) for customized mentorships. ACP assists veterans on their path towards fulfilling, long-term careers, whether the veteran is job searching or newly employed. Typical mentorship goals include: • Resume review and interview preparation.

• Career exploration and understanding job opportunities.

• Career advancement, once a career is obtained.

• Work-life balance, networking, and small business development advice.

• Leadership and professional communication tips. acp-usa.org

64

NOVEMBER 2023

The ND SBDC extends its expertise through training workshops, some of which are specially tailored for veterans, acknowledging the unique experiences they bring to the entrepreneurial table. These workshops cover a broad spectrum of business topics, offering veterans an opportunity to refine their skills and gain insights into the commercial sphere. With a blend of personalized advising and tailored training, the ND SBDC not only fosters a nurturing environment for business growth but also pays homage to the veteran community by providing resources that cater to their distinct needs. ndsbdc.org

The SHRM Foundation's Veterans at Work Certificate, developed for HR professionals, hiring managers, and frontline supervisors, is a multi-faceted program from the SHRM Foundation. Through this certificate program, you will: • Learn the value that skilled veterans bring to the civilian workplace.

• Demonstrate your commitment to attract, hire, and retain these talented professionals.

Vet Centers are the people in Veteran Affairs who welcome home war veterans with honor by providing quality readjustment counseling in a caring manner. Vet Centers understand and appreciate Veterans' war experiences while assisting them and their family members toward a successful post-service adjustment in or near their community. Some of their services include: • Individuals and group counseling for Veterans and their families.

• Family counseling for military-related issues.

• Earn 10 professional development credits toward your SHRM-CP or SHRM-SCP recertification. ndshrm.com

• Bereavement counseling for families who experience an active duty death.

• Military sexual trauma counseling and referral.

• Outreach and education, including Post-Deployment Health Reassessment (PDHRA), community events, and more.

• Substance abuse assessment and referral.

• Employment reassessment and referral.

• Veterans Benefits Administration (VBA) benefits explanation and referral.

• Screening and referral for medical issues, including Traumatic Brain Injury (TBI), depression, and more.

The Chamber’s Military Affairs committee is on a mission to foster a community of support for the men and women of our military and the missions they carry out on our behalf.

With a total economic impact to the region of more than $100 million and the most reliable arsenal we have to fight annual floods and preserve the freedom we love, the vital role of the military in our region is undeniable. To recognize these courageous individuals, the committee will plan activities to raise awareness in the community for the work that they do and provide opportunities for the community to thank them for their outstanding accomplishments. fmwfchamber.com/military

va.gov/fargo-vet-center va.gov/bismarck-vet-center

CONTINUED » BISMANINC.COM

65

NETWORKING AND SUPPORT ORGANIZATIONS

The Veterans Business Outreach Center (VBOC) is a onestop-shop for service members, veterans, and military spouses looking to start, purchase, or grow a business.

Located nationwide, VBOCs provide training workshops, including Boots to Business and Boots to Business Reboot programs, as well as business development assistance such as training, advising and mentoring, and resource referrals. The VBOC of The Dakotas provides no-cost business advising: • Business ownership options • Start-up logistics • Business plan development • Budgeting and financial projections • Financing your business venture • Operating challenges und.edu/dakotasvboc

LEGAL AND TAX RESOURCES

TurboTax has crafted a specialized tax preparation software designed exclusively to cater to the distinct financial scenarios encountered by military members and veterans.

This tailor-made software alleviates the tax filing process by addressing the specific tax situations inherent to military life, whether it's accounting for deployment income, housing allowances, or combat pay exclusions.

The software has features that ensure maximum returns, guiding users through deductions and credits uniquely available to military families, such as the Earned Income Tax Credit (EITC), or deductions related to relocation, uniforms, and reservist travel. Additionally, TurboTax offers an intuitive interface along with expert guidance, ensuring that users can effortlessly navigate through the tax filing process, making the most out of their military benefits. The software also continually updates to reflect the latest tax laws, ensuring compliance and the utmost accuracy in tax filing.

Furthermore, to demonstrate gratitude towards those who have served, TurboTax often provides discounted or complimentary access to this specialized software for eligible military personnel and veterans. This gesture not only underscores TurboTax's commitment to supporting our troops but also eases the financial burden often associated with tax preparation.

From specialized financing options to mentorship programs, and even business networking groups tailored for veterans, there's a wealth of opportunities waiting to be tapped into. Keep in mind that while this list is comprehensive, it's by no means exhaustive. We encourage you to connect with local veteran organizations and chambers of commerce for even more tailored support. Your skills, discipline, and dedication honed during service can be tremendous assets in the world of business. Wishing you all the best in your entrepreneurial journey and always remember, North Dakota is behind you every step of the way!

66

NOVEMBER 2023

By Grant Ayers |

Provided by NDPIO

NDPIO Association The North Dakota Public Information Officer (NDPIO) Association is a 501(c)(3) non-profit statewide organization comprised of professional communicators who operate within local, state, tribal, federal, or other public safety communicators. Additional roles may encompass public relations, public education, social media management, photography, videography, digital and print design, website management, speechwriting, and emergency communications management, either individually or in combination.

The association provides occasions for members to convene throughout the year, facilitating networking and the exchange of information, resources, ideas, and news pertinent to the public information field. NDPIO affords Public Information Officers (PIOs) from across North Dakota the opportunity to cultivate professional connections and convene for training sessions. I connected with both Rob Keller and Maxine Herr, Co-Founders of NDPIO, to delve into the organization's origins, the passion driving their mission, the goals that lie ahead, and much more.

68

NOVEMBER 2023

The NDPIO Association, established in January 2021, traces its origins back to the fall of 2017. Rob Keller and Maxine Herr, former PIOs who played vital roles during the Dakota Access Pipeline (DAPL) protest, found themselves recounting their experiences at a Utah PIO Association conference.

The conference proved to be a turning point, sparking their determination to establish a dedicated state PIO association.

Their initial vision aimed to unify government communicators across ND into a cohesive network, fostering mutual support and providing essential training. Over the past year, the association's growth has been remarkable, driven by its pragmatic and timely aid to PIOs in their daily responsibilities and in navigating crises. Reflecting on their involvement during DAPL,

Keller and Herr recognized the significance of solidarity among PIOs, particularly in remote, resource-constrained regions.

This realization led them to prioritize a close-knit community of support, ensuring that PIOs, whether solo practitioners or part of smaller teams, remain connected and capable of assisting each other whenever the need arises.

Q&A with NDPIO Q: How has the journey been since the beginning? What has it been like?

A: It has truly exceeded our expectations. We had no idea when we started NDPIO if we would gain any traction or support. When we would tell

Photo Courtesy of Joonghwa Lee

Check out some photos from the 2023 Inaugural NDPIO Training Conference, held in July! Save the date for the 2nd Annual Conference, scheduled for July 15-17, 2024.

PIOs that we were working to start NDPIO, there was often excitement and encouragement. But when it came time to pay the annual dues and become a part of NDPIO, would people say 'yes' to that?

They did, and a true test for us was when 2022 began, and we wondered if the members would renew. Other than PIOs who had moved on to the private sector

or simply retired, we retained our membership numbers! It was very affirming of what we are trying to accomplish. Since then, we've hosted our inaugural NDPIO conference, which was a tremendous success, and it has given us some momentum, bringing additional organizations to the surface wanting to support NDPIO.

NDPIO’s Mission The North Dakota Public Information Officer Association is dedicated to strengthening and engaging public sector communicators across North Dakota.

NDPIO’s Vision To assist and empower all North Dakota communicators to realize their full potential both personally and in public service.

CONTINUED

Photo Courtesy of Joonghwa Lee

NDPIO’s CORE VALUES • Professionalism • Strategy • Ethics • Education • Networking

Q: What should readers know about the NDPIO Association, but probably don’t?

A: Many don't yet know that we exist! Here are a few things we would like the readers to know about NDPIO: 1. Our members include government communicators and communicators from organizations with a direct nexus to government agencies, such as the ND Rural Electric Cooperatives, advertising agency representatives who contract PIO services for government agencies, and EMTs from hospitals.

2. We are almost entirely funded by membership fees, so we are always seeking donations and sponsorships to provide more services to our members and efficiently manage the association.

3. We have numerous practical resources and templates available to members on our website to help communicators avoid "reinventing the wheel."

70

NOVEMBER 2023

4. We can provide immediate assistance to any government communicators who need help when a crisis or issue arises. Through our network, we have been able to connect people to others who have 'been there, done that' and provided resources and guides to help them.

5. We offer different levels of membership: Regular, Group (discounted rate if more than 5 employees sign up), Associate (half-price, open to retired PIOs and students), and Non-Voting Affiliates (half-price, available to individuals, businesses, and other organizations that seek to support the mission of NDPIO).

6. Many of our members are highly trained, certified Advanced PIOs through FEMA's Emergency Management Institute.

Meet The Co-Founders

Rob Keller Rob Keller is currently retired but has been involved in Public Affairs and Crisis Communications for over 40 years. He graduated from Evangel University (Springfield, MO) in 1979 with a Bachelor of Science degree in Television Journalism. He was a TV news reporter and anchor, a community relations officer for a police department, a television producer, conducted marketing and advertising for the U.S. Army, and worked multiple FEMA disasters in North Dakota including floods, wildfires, snow storms, and a Canadian Pacific railroad anhydrous ammonia spill.

He was retired from the U.S. Army when he received a call from the ND Department of Emergency Services (NDDES) to return to full-time PIO status to work a “small protest happening in southern Morton County that would probably

fizzle out in two to three months.” Nine months later he returned to retirement status. During the Dakota Access Pipeline (DAPL) protest, Rob was the lead Public Information Officer for the Morton County Sheriff’s Office and the ND Department of Emergency Services Joint Information Center.

Rob and his team of over 15 PIOs worked over 500 media engagements during the 234-day protest that garnered the attention of the world.

Rob was a Deputy PIO for the ND COVID-19 response and helped form a 50-person Joint Information Center staff within two weeks that continued for almost two years.

He has been a FEMA Crisis Communication trainer for over 10 years having trained over 600 PIO practitioners to be “Crisis Ready.”

Maxine Herr A North Dakota native, Maxine Herr serves as the Strategic Communications Specialist for the ND Department of Parks and Recreation.

Previously, she joined Morton County as the Public Information Officer following the 234-day DAPL protest in 2016-17. She started her career as a TV news reporter and anchor for the CBS affiliate in Bismarck, ND after graduating with a Mass Communications/Public Relations Concentration Degree from the University of Mary in Bismarck.

Maxine moved to Phoenix, AZ in 1997 where she

worked for a national engineering firm, providing a wide range of marketing support for the private sector division. After returning to North Dakota in 2009, she did freelance writing and public relations consulting.

She’s had the privilege of working alongside Rob Keller leading public information efforts as part of the ND Emergency Management Support Team during the DAPL protest, regional flooding, and the state’s COVID-19 Response.

CONTINUED

BISMANINC.COM

71

“We know, from managing PIO efforts for various emergency responses from DAPL to droughts and floods to COVID, that we have exceptional communications professionals within our government agencies and when we work together, we can accomplish so much. NDPIO is a way to bring all of us under one umbrella to better serve our communities.”

- Rob Keller & Maxine Herr, Co-Founders of NDPIO

Q: What sets you apart from other organizations in your community, or other organizations with similar missions?

A: There are other professional organizations in the state for communicators and public relations professionals in general, but none are solely for government workers. As agencies committed to transparency and open government, we are unique in our approach and, first and foremost, serve the public.

Q: What services do you offer to members?

A: We offer resources, networking, counsel, and training to our members and their colleagues. This directly influences our capacity to enhance and engage communicators who serve government agencies in North Dakota. Additionally, we provide urgent services to those confronting immediate crises or issues. Our assistance includes practical resources, connections, and moral support.

Q: What services will a donor's money go to when contributing to the mission?

A: Operating an association of professionals requires streamlined and easily accessible tools and systems to ensure efficiency. Our website serves as the primary portal for information and communication for our members, underscoring the importance of maintaining its functionality.

Given our regular monthly trainings, we are keen on acquiring scheduling software to enhance our ability to organize invitations and send out reminders effectively.

The funding for our annual conference comes from sponsorships, providing agencies and organizations with a platform to network and showcase their services to our members. Furthermore, we aspire to offer supplementary one-day trainings in addition to our annual conference.

These sessions could feature a panel of experts or focus on interview training.

Q: How can people donate to the organization, other than through monetary doantions?

A: We love to offer our members tools and materials they can use in their day-to-day jobs, so donations that can go into the grab bags at our annual conference are always appreciated.

We are also seeking CPA services. As a small nonprofit, our accounts are not complicated, but having someone oversee those books and ensure we are submitting what's needed to the IRS each year would be wonderful. We also are always in need of speakers who can teach and (virtually) train our membership in areas of interest to them in their professional roles.

Q: What are all of the ways that readers can support the nonprofit?

A: Spread the word! We are a new association, and, most of all, we need more people talking about NDPIO to make more government agencies aware of it. County commissions, city councils, etc., need to encourage their spokespeople—whether that's the auditor, the mayor, or HR—to become members of NDPIO. There are many government communicators who may not have the "PIO" title, but they are the ones the media reaches out to when a story breaks. If there is a crisis or emergency in your community, you'll want the person who is doing the communicating to be well-trained and ready. We also encourage businesses and organizations to become affiliate members to show their support for NDPIO and also to make our membership aware of their services. When we have quarterly meetings, those are open to non-members, so we encourage anyone with curiosity or interest in NDPIO to check us out during those meetings or contact us.

Q: Do you have any upcoming events or ways to get involved in person?

A: Every February, May, August, and November, our monthly trainings are open to non-members. To join our distribution list, please email info@ndpio.org. Do you have a topic you'd like to share with our membership? Feel free to request to be a speaker for our virtual monthly trainings.

ndpio.org info@ndpio.org

72

NOVEMBER 2023

/NDPIO /NDPIO

Transitioning from Military Service to Small Business Success A Resource Guide for Veteran Entrepreneurs

By Julie Hinker, VBOC of The Dakotas Director, and Ben Deetz, Outreach and Marketing Specialist for the North Dakota District Office (U.S. Small Business Administration) Photo Courtesy of VBOC of the Dakotas

About the VBOC The Veterans Business Outreach Center (VBOC) program is designed to provide entrepreneurial development services such as business training, counseling, and resource partner referrals to transitioning service members, veterans, National Guard and Reserve members, and military spouses interested in starting or growing a small business. U.S. Small Business Administration (SBA) has 22 organizations participating in this cooperative agreement and serving as VBOCs.

S 74

NOVEMBER 2023

tepping out of the military realm and into the world of entrepreneurship may seem like a leap into uncharted territory, but veterans, and their spouses, possess a unique skill set forged by their years of service. This includes unwavering tenacity, resilience, and unmatched fortitude—all attributes that make them well-equipped for small business ownership.

At the Veterans Business Outreach Center of the Dakotas, under the guidance and funding from the U.S. Small Business Administration (SBA), we're committed to removing any barriers that veterans, service-disabled veterans, and military spouse entrepreneurs may face when transitioning from military service to civilian life. We offer a suite of specialized programs, resources, and services, all designed to ensure veterans thrive in the business world. Here are some essential tips to help set your veteran-owned small business on the path to success.

Boots to Business

Julie H ink er ,V

Free Training Programs

C BO

of

tas Director Dako e h T

The SBA proudly offers programs like Boots to Business—an entrepreneurial education and training program available for service members, veterans, and military spouses. Offered as part of the Department of Defense’s Transition Assistance Program (TAP), Boots to Business introduces participants to the fundamentals of business ownership and helps aspiring entrepreneurs determine if business ownership is right for them. The course is offered on military installations worldwide.

pecialist for t he N ort h

Da ic istr

t Off

ice (SBA)

Military Spouse Pathway to Business

d an

ting S rke a M

D ta ko

No longer have access to your installation? No problem! You can also access the course right in your local community through a Boots to Business Reboot session. These sessions provide the same content as a B2B but are available offinstallation either in-person or virtually.

B en D e e t z ,O utr ea ch

Boots to Business Reboot

In this course, military spouses are introduced to a broad spectrum of entrepreneurial business topics such as market research, economics, legal considerations, and finances.

They’ll also learn about additional resources available to military spouses for accessing startup capital, receiving technical assistance, earning contracting opportunities, and more.

Boots to Business Revenue Readiness Course This course is a lean (compressed) approach to developing your business plan. Over a six-week period of interactive virtual classroom instruction, you will develop and refine your business model into a business plan. All of this will be accomplished with constant feedback from an instructor team of successful small business owners hosted by Mississippi State University. As with the Boots to Business (B2B) and Boots to Business Reboot introduction courses, there is no cost to the eligible veteran or spouse for enrolling in this course.

Free and Confidential Business Advising Identifying Entrepreneurial Needs VBOCs recognize that each aspiring entrepreneur comes with a unique set of goals, experiences, and aspirations. Concept assessments begin by thoroughly

BISMANINC.COM

75

understanding the specific needs of the individual or team looking to embark on their entrepreneurial journey. This process involves detailed discussions and analysis to unearth the core objectives and challenges that the client faces.

Business Plan Preparation VBOCs assist clients in developing and maintaining a five-year business plan. The business plan includes such elements as the legal form of the business, equipment requirements and cost, organizational structure, a strategic plan, market analysis, and a financial plan. Financial plans include financial projections, budget projections, and funding requirements.

Market Research VBOCs conduct comprehensive market research as part of concept assessments. This research provides valuable insights into the target market, customer demographics, and competitive landscape. Understanding the market environment is crucial for clients to make informed decisions about their business concepts and strategies.

Financial Feasibility VBOCs assist clients in evaluating the financial aspects of their business ideas, including startup costs, revenue projections, and potential profitability.

This process helps clients understand the financial realities of their entrepreneurial pursuits.

76

NOVEMBER 2023

Tailored Recommendations Once the concept assessment is complete, VBOCs provide clients with tailored recommendations.

These recommendations are based on a holistic understanding of the client's entrepreneurial vision, market conditions, and financial considerations. They offer guidance on refining the business concept, optimizing business plans, and identifying potential opportunities for growth and success.

Mitigating Risks VBOCs also help clients identify and mitigate risks associated with their business concepts. By thoroughly assessing the potential challenges and vulnerabilities, entrepreneurs are better prepared to develop contingency plans and strategies to minimize risk.

Encouraging Informed Decision-Making Concept assessments empower clients with the information and insights needed to make informed decisions about pursuing their entrepreneurial dreams. Armed with a comprehensive understanding of their business concepts and the business landscape, clients can confidently move forward in their entrepreneurial journey, equipped to face challenges and seize opportunities.

U.S. Small Business Administration (SBA) Programs sba.gov/funding-programs/loans SBA partners with lenders to help increase small businesses' access to capital. Loans guaranteed by SBA range from small to large and can be used for most business purposes, including long-term fixed assets and operating capital.

Among other eligibility requirements for SBA loan programs, the business must be for-profit, meet SBA size standards, be located in the United States, be creditworthy, and have exhausted other financing options.

• The 7(a) loan program is SBA's primary business loan program for providing financial assistance to small businesses.

• The 504 program provides long-term fixed-rate financing for major fixed assets.

• The SBA’s smallest loan program, the microloan program, provides loans up to $50,000 to help small businesses start up and expand. SBA recently implemented additional policies aimed at expanding small business access to capital by modernizing SBA’s signature loan programs.

Other Business Developmental-Related Services

Key Loan Program Improvements include:

VBOCs also provide assistance and training in such areas as international trade, franchising, online marketing, accounting, and more.

• Eligibility Determination: SBA made it easier to understand who qualifies for an SBA loan by clarifying affiliation standards, which can determine which

businesses count as “small,” and is now bringing eligibility determination in-house through technology upgrades. Together, these changes will help small businesses and lenders know who qualifies up-front.

• Underwriting Requirements: SBA is providing additional flexibility in credit criteria for loans under $500,000 to support SBA loans in reaching more small businesses. Additionally, equity injection requirements have been removed for loans $500,000 and under. Equity injection requirements are now less rigid for loans over $500,000.

• Financing Business Ownership Changes: While previously the 7(a) loan program could only be used to finance complete changes of business ownership, the 7(a) loan program can now be used to finance partial changes of ownership as well.

Federal Contracting Assistance sba.gov/federal-contracting/ contracting-assistanceprograms/veteran-contractingassistance-programs SBA offers support for veterans as they enter the world of business ownership. The SBA’s Veteran Small Business Certification program (VetCert) opens opportunities for veteran-owned small businesses (VOSBs) and service-disabled veteran-owned small businesses (SDVOSBs) to compete for federal sole-source and set-aside contracts.

The responsibility of Veteran certification transferred from the Veteran Administration (VA) to the

SBA in 2023 with the SBA accepting applications as of January 9th. All federal government purchases between $10,000 and $250,000 are automatically set aside for small businesses, as long as there are at least two companies that can provide the product or service at a fair and reasonable price.

Veteran-owned small businesses can also access federally-owned personal property no longer in use through the Federal Surplus Personal Property Donation Program. There is no cost to obtain the VOSB or SDVOSB certification, visit veterans.certify.sba.gov to begin an online application.

VetCert business certifications are valid for three years from the approval date before requiring recertification.

VOSBs and SDVOSBs seeking certification from SBA must meet the following requirements:

• All must be considered small businesses, per the size standard corresponding to any NAICS (North American Industry Classification System) code listed in the business’s profile in the federal System for Award Management (SAM).

*Note: Veterans who are permanently and totally disabled, and unable to manage the daily business operations of their business, their business may still qualify if their spouse or appointed, permanent caregiver is assisting in that management.

For more information about SBA’s loan programs, contracting certification programs, and other services, visit sba.gov.

Remember, you don’t have to embark on your entrepreneurial journey alone.

Schedule a free and confidential business advising session with one of our experts at VBOC of the Dakotas to find out the next best steps for you and your business!

VBOC of the Dakotas (701) 738-4850 und.edu/dakotasvboc /dakotasvboc @DakotasVBOC 4200 James Ray Dr Grand Forks, ND 58201

• All must have no less than 51% of the business owned and controlled by one or more veterans whose military service can be confirmed by the VA. • SDVOSBs must have no less than 51% of the business owned and controlled by one or more veterans rated as service-disabled by the VA.

BISMANINC.COM

77

Photo Courtesy of Karolina Lym Photography

Women You Should Know

Abi Rohrer

DEVELOP DICKINSON AND F5 PROJECT MEMBER

78

NOVEMBER 2023

By Allie Maciej Empowered by Ladyboss Lifestyle Abi Rohrer has emerged as a passionate advocate for mental health, recovery, housing, and community resources. Her journey to this point has been marked by personal growth, resilience, and an unwavering commitment to making a positive impact in her community.

Rohrer’s story is set in Dickinson, North Dakota, and is a testament to the transformative power of surrounding oneself with supportive individuals and embracing opportunities for personal and professional development.

Rohrer's journey began with a profound lesson: Get comfortable with being 100% uncomfortable.

This early realization shaped her approach to life, pushing her to explore new horizons and seek out experiences that would help her grow. Rohrer's background in nursing care and her interactions with individuals recovering from addiction ignited a passion for helping others on their unique life journeys.

This passion became the driving force behind her involvement in the Dickinson Area Chamber of Commerce and the F5 Project, two organizations that align with her values and aspirations.

Dickinson Woman Advocates for Breaking the Stigma

Mental Health, Recoverees, Housing, and Community Resources Rohrer recognizes the importance of breaking the stigma surrounding mental health and recovery. She emphasizes the significance of surrounding oneself with supportive individuals who can provide motivation and different perspectives.

Rohrer has demonstrated a remarkable ability to adapt to changing circumstances, advocating for projects that not only benefit individuals but also contribute to the betterment of entire communities.

With these opportunities, Rohrer continues through life adjusting as needed, rolling with the punches, and beginning to advocate for larger projects that not only help individuals but help shape communities.

It’s who you know, not what you know Rohrer's story challenges conventional notions of success, particularly for women.

She emphasizes that there is no single formula for achieving success, as it varies greatly from person to person. “There is a stigma for one way of becoming a successful woman. But there are multiple ways you can become a successful woman ... it looks very different for everyone,” Rohrer says. Her strong mindset and resilience allowed her to focus on her dream of helping others during the challenging times brought on by the COVID-19 pandemic. Her decision to join the Dickinson Area Chamber of Commerce and later the Professional Development Committee was a pivotal moment, as it connected her with a supportive group that empowered her to use her voice effectively.

her growth through the Dickinson Area Chamber of Commerce, Rohrer has enjoyed joining multiple city boards to help the growth of the community. She is a very big advocate for seeing projects to fruition to support the growth of local businesses and people, encouraging success for decades to come for Dickinson.

“By putting yourself in the position of success, you will find that you are able to go for what you want and develop your professional side,” says Rohrer. She gained multiple connections that brought her a new appreciation for valuing the little things. With her own personal recovery story close to her heart, she began focusing on the solutions instead of all the problems that arose around her and utilized her experience as a way to give back to others.

When she met Adam Martin, founder of the F5 Project, she became even more connected to using her voice and passion to help others.

As a member of the F5 Project, Rohrer recognized the challenges of accessing resources for individuals on the path to recovery. She highlighted the lack of exposure to these resources and the barriers created by societal labels. Rohrer's dedication to helping those in need led her to advocate for resources, network on behalf of individuals, and emphasize the importance of dismantling the stigma around the daily struggles that impact us all. Rohrer discovered that you never know until you’re personally there, and seeing that you need to break the stigma around the daily mundane tasks that truly add up and impact us.

The women of the Dickinson Area Chamber of Commerce gave Rohrer the courage to use her voice among her other strong female colleagues. Expanding on

BISMANINC.COM

79

Women, we run the world

celebrating the little victories is an essential part of growth, both personally and within a community.

As Beyonce preaches, women run the world. Going for what you want in life opens positive possibilities to find what you love to do. Rohrer embodies the idea that women can shape their destinies and positively influence the world. Her passion for helping people has allowed her to guide individuals on their journeys, especially those starting from square one. Rohrer's advice to become grateful for the present rather than constantly looking toward the future speaks to her commitment to embracing the here and now.

“There’s nothing like seeing individuals happy, celebrating the little things that go right for them,” says Rohrer. It is an important part of growth to empower others’ decisions and not apologize for standing up for what you believe in. Rohrer advises that those who don’t know where to start should stay openly communicative to stand up for what they believe in while finding confidence in the little things they love doing. Being able to use your voice, stand up for what’s right, and support what you want to be passionate about will help you become genuine to yourself and motivate others around you.

For Rohrer, she loves being able to help people. There are a lot of people Rohrer has helped on steps of their journeys. She spoke about how a bulk of them start at square one, so getting the opportunity to get involved with her circle can help those individuals become integral members of society one step at a time.

"Become grateful for where you are at today, there is no life for the future,” is one of the many motivational things Rohrer mentioned when she gave details for how she envisioned her future to continue. Rohrer realizes that within her success as a chamber member for Dickinson and being a part of the F5 Project, she is also a busy mother who brings her passion for helping others to her own family.

Being successful can look different to everyone. Rohrer explained that she uses her professional skills as part of the guide to help her own family live their best potential lives by supporting their passions individually, helping them find their own sense of confidence and voice to shape their motivations on doing what they want to do most. She understands that

Develop Dickinson

80

The power of using your voice Rohrer encourages others to find their voice, stand up for what they believe in, and take pride in the things they love doing. By doing so, individuals can become more authentic and motivate those around them. Her journey is a testament to the power of embracing discomfort, the importance of setting boundaries personally and professionally, seeking supportive connections, and advocating for positive change in the community.

Rohrer’s story serves as an inspiring example of an individual who has harnessed her experiences, passions, and connections to break down stigma, empower others, and create a positive impact in her community. Her journey reminds us that success is not limited to one path and that by embracing discomfort and using our voices, we can shape our destinies and motivate those around us.

F5 Project

dickinsonchamber.org/develop-dickinson-program

f5project.org

701.225.5115

701.210.2491

team@dickinsonchamber.org

info@f5project.org

314 3rd Ave West P.O. Box C Dickinson, ND 58601

1122 1st Ave N Fargo, ND 58102

/DickinsonChamber

/f5projectorg

linkedin.com/company/dickinson-areachamber-of-commerce

@f5projectorg

NOVEMBER 2023