Eye Tracking Market is Booming Across the Globe by Share, Size, Growth, Segments and Forecast to 2029 Of late, eye tracking technology has showcased great potential in the field of consumer research and advertising. In addition, smart wearable technology has also witnessed significant upticks in investments, thus, expanding the horizons of the global eye tracking market. Cutting-edge developments in contactless biometrics alongside the integration of futuristic technologies, such as Artificial Intelligence (AI), augmented reality (AR) and virtual reality (VR), is further manoeuvring the market to newer heights. These developments play an instrumental role in the field of consumer electronics and other commercial application domains. Beyond these, eye tracking technology has unfurled its applications in the military and aerospace sectors. Such broad-ranging applications and provided efficiency in operations are poised to bolster growth across the global eye tracking market. For More Industry Insights Read: https://www.fairfieldmarketresearch.com/report/eyetracking-market Eye Tracking Technology in Advertising and Consumer Analysis to Aid Market Growth Notably, eye tracking technology has gained significant momentum across market research activities. Various retailers, specifically in the FMCG division, are using this technology to keep a tab on consumer’s presence and follow what they are looking at in real time. Eye-tracking devices and associated algorithms provide insights into consumer behaviour that includes browsed products and product layouts that stimulate store purchases. It also helps retailers to design packages that comprise the most appropriate product information, best in favour of consumers. Consequently, this enables retailers to ameliorate their sales by targeting the right set of consumers. Moreover, the application of eye tracking has moved beyond market research to assessing marketing activities, advertising on print, digital media, and signage. With a growing demand for eye tracking technology to assess consumer perspectives, the global eye tracking market is set to experience robust growth throughout the forecast period. Amplified Demand for Contactless Biometrics to Prolong Market Growth Contactless biometrics are making a major breakthrough around the world owing to their ability to verify user identities with powerful access controls. Moreover, these biometrics do not require any physical contact with relevance to security. These contactless biometrics find their application in areas around access control, onboarding and KYC, and criminal identification and forensics, among others. A robust security network makes biometric
Eye Tracking Market Analysis, Dynamics, Forecast and Supply Demand 2029
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