Who is Fleur Magbanua?
In the Filipino community, the word “Ate” (pronounced ah-teh) is a term of respect and endearment meaning “older sister. ” Itʼs not just about age—itʼs about leadership, care, and being someone others can look up to. Fleur Magbanua embodies exactly what it means to be an Ate. She is a nurse, entrepreneur, and Filipino-American community leader whose life is built on deep commitment to her family, her businesses, and the community she serves. Fleur has successfully grown multiple ventures, including home healthcare, hospice, and lifestyle brands.
However, beyond her titles, Fleur is recognized for her fearless spirit and sense of humor. She often makes people laugh, yet when life throws her challenges, she meets them head-on and rises stronger every time.
Whether sheʼs guiding patients with compassion, empowering Filipino-Americans in business, or building a legacy through her love of fashion and luxury, Fleur shows that resilience and joy can coexist.
In every role, Fleur remains true to the essence of being an Ate a sister, a leader, and a role model who inspires others to dream bigger and overcome adversity.