Style Guide Rated Magazine

MAGAZINE

STYLE GUIDE

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2

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CONTENTS

03 CHAPTER 1 MAGAZINE SUMMARY 04 CHAPTER 2 DESIGN GUIDE

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04

Format

05

Identity

07

Cover

10

Gut elements

CHAPTER 3 ADVERTISING

26 CHAPTER 4 TECHNICAL SHEET 2

YOU WILL FIND HERE SOME TIPS THAT WILL HELP YOU

$5.00 July 2021

CHARLES X KEITH SANDALS COLAB

EVEN WITHOUT MONEY

ISSUE 01

THE NEW THAT WILL TWIST THE TRADITIONAL FOOTWEAR CLOTHING. ALSO YOU WILL MEET THE PROMINENT DJ THAT

TALKS ABOUT IT.

LOOK DOPE

MAGAZINE

CHAPTER 1 MAGAZINE SUMMARY RATED is a monthly periodical publication that is dedicated to writing

about fashion issues on streetwear specifically, also deals with celebrities, shopping guides, alternative brands and current trends in fashion on the aforementioned niche.

The magazine target is aimed at a mostly young audience, but any audience that is interested in learning about this style is welcome.

RATED is distributed nationally and internationally in shopping malls, newstands, editorial stores and fashion stores that are affiliated to the magazine at specific times, it can also be purchased on internet.

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CHAPTER 2 DESIGN GUIDE 21cm

FORMAT FOR PRINTING A4 Format (21cm x 29.7cm)* 29.7cm

For the selection of the format, a safe way has been selected, which is the A4 format, which is a standard format for printing, this with the purpose of making the reproduction safer and reducing printing costs in it, in addition to being the most accessible format in safe saving and reading (*): Doesn’t include the needed 5mm bleed margin for printing

Closed format

29.7cm

42cm

Opened format

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MAGAZINE IDENTITY

6 cm

18.81 cm

117 pt

Track-140

1:100 scale TYPEFACE USED: HELVETICA NEUE HEAVY EXTENDED OBLIQUE

SIZE: 117pt MEASURES: 18.81cm x 6cm TRACKING: -140

White

Black

C: 0 M: 0 Y: 0 K: 0

C: 10 M: 10 Y: 10 K: 100

#ffffff

#00000

RGB: 255

Uses: For negative spaced covers

MAGAZINE

ISSUE x

RGB: 0

Uses: For positve spaced covers

MAGAZINE

ISSUE x

NOTE: Different colors can be applied to the identity to harmonize with any background, as long as it is only one color, expands to the articles and is contrasting.

IDENTITY COLORS

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1 cm

1.7 cm from the inner cut margin

July 2021

2 cm from outer cut margin

6.4 cm

0.7 cm from the main title

1.27 cm from bottom cut margin

2.3 cm Photo interaction with the logo allowed 21.7 cm from bottom margin

$5.00

CHARLES X KEITH SANDALS COLAB

YOU WILL FIND HERE

SOME TIPS THAT

HELP YOU

ISSUE 01 9.73 cm

MAGAZINE

THE NEW THAT WILL TWIST THE TRADITIONAL FOOTWEAR CLOTHING. ALSO YOU WILL MEET THE PROMINENT DJ THAT

TALKS ABOUT IT.

EVEN WITHOUT MONEY

0.9 cm from the outer cut margin

1 cm from the inner cut margin

0.4 cm 0.4 cm

0.3 cm

LOOK DOPE

1 cm from the outer cut margin

MAGAZINE COVER LOGO UBICATION The logo must be located on the magazine cover top, with a distance of 1cm from the top margin, 1.2cm from the inner cut margin and 0.9cm from the outer cut margin by its outer vertice. Interaction with photography is allowed, as long as it does not cause problems with the legibility of the logo and the magazine edition.

MAIN TITLES The titles of the articles are placed on the cover with a size of 90pt to 30pt, with a minimum of 18pts for the description of these, always using the same typeface and IN CAPS. The alignment of the text must be to the left (the layout varies depending on the photo in), the alignment and position can be customized to adapt each word to the shape of the model as can be seen in the example on the previous page, as well as the photo can go through, but without affecting the model much in terms of its visibility and impact.

SECONDARY TITLES The secondary tittles are about 0.7 cm from the main ones and are used to be a secondary or completion information related to the article. The typeface size is 45pts ISSUE NUMBER, DATE AND PRICE LOCATION The issue number is located 0.4 cm below the logo and 2.3 cm from the cut margin, the MAGAZINE word the same under the logo but unlike the issue number it is 1.7 cm from the cut margin. The type size is about 20pts and are separated 9.73 cm The date and price is located 2cm from outer cut margin and 1.27 cm from the bottom cut margin and the type size is 14pt and both are separated at 6.5 cm.

MAGAZINE CODEBAR The codebar of the magazine is located 1 cm from the cut margin and 0.3 cm from the title of the article, this can go both in the external and internal margin.

CODEBAR MEASUREMENTS 1.5cm 3.2cm

TYPEFACES USED

NEUE MONTREAL BOLD ITALIC

(90pt Main Article

60pt,30pt, Large main article

Secondary article

20pt)

issue and “MAGAZINE”

NEUE MONTREAL MEDIUM ITALIC

(45pt, Secondary title

18pts) Article description

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9.6 cm from top cut margin

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20 cm

3.8 cm from inner cut margin

13.3 cm

MAGAZINE COVER COVER COMPOSITION The cover composition in general consists of 1 rectangular module 13.3 cm wide and 20 cm high, centered, with a gradient from a light to transparent color, the colors of this composition may vary depending on the advertising that is on the back cover and is even allowed use a background of the image to be placed, as long as the same composition is used, that is, the rectangular module in the middle located exactly where it is mentioned in the example, obscuring part of that background to favor the layout of the articles.

COVER PHOTO The cover photograph must generally be both in first plane and in the middle plane, passing the bleed at the bottom, it is also allowed to crop the model to generate interactivity or to integrate the model only in the composition, if the complete photo is used the model must be relevant to the background for the overall composition on the photo to work.

PLANES ALLOWED

American shot

Entire shot

First plane

mid plane

NOTE: For the close ups, you need a photo that makes a high contrast with type and if you use a first plane make sure that the photo cuts from the shoulders as the example shows

Other planes are also allowed, such as an american plane or complete plane or a detail plane, by example.

Close up

NOT ALLOWED ON THE COVER

Focuses that starts Photos that cuts top side of the model on the upper side of the cover

IF YOU WANT TO USE THE PHOTO BACKGROUND

This is the original photo

This need to look like this after edit to make it more contrasty

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GUT ELEMENTS

GUT ELEMENTS The selection of layout for this magazine are 3 base colums and 15 rows, the colums allows by itself to diagram the body text and tittles, the rows will be useful to generate more comfortable layout spaces to the vertical of the page

Module 5.6cm x 1.3cm

Gutter 0.5cm

3 colums

Adapted to margins

NOTE: You can play with fake colums in order to compensate spaces on the layout as long as you really need it as you can see on the next page on the black lines, also you can play more with the vertical space of the magazine as long as you do it near the rows on the grid. I reccomend to do this using quarter or half of the grid module

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15 rows

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Top 2 cm

MAGAZINE MARGINS

Inner 2 cm

Outer

Pair page

Bottom 2 cm

The selection of margins in the double page allows the most optimal options of image and text layout for digital and printed visualization.

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Bottom 2 cm

1 cm Inner 2 cm

Outer 2 cm

Top 1 cm

Odd page

Top 2 cm

Inner 2 cm

Outer 2 cm

Bottom 2 cm

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GUT TYPEFACES MAIN TITLES

For the main tittle is mandatory to use the typeface NEUE MONTREAL BOLD ITALIC with a standard size of 90pts to 100pts if the title is short. You can modify the tracking, kerning, size, line spacing depending the title length.

SECONDARY TITLES

For the main tittle is mandatory to use the typeface NEUE MONTREAL BOLD ITALIC with a standard size of 25pts (For content section titles)20pts to 18pts if this title is too long. The font size cannot be more or less of the standard but you can modify the tracking, kerning and line spacing depending the title length.

TERCIARY TITLES

Terciary titles are used for hierarchical lists NEUE MONTREAL BOLD ITALIC with the same size of the body type that is 11pts The font size cannot be more or less of this and the line spacing, tracking, and kerning remains to be the same as body text.

TABLE OF CONTENTS AND CREDITS

The body text on the table of contents is a bit different to the body text of articles in general, being the section titles with NEUE MONTREAL BOLD ITALIC at 25pts and for the section content with Neue Montreal Regular at 10pts with a line spacing of 12pts and with a tracking of 20 pts.

Credits section uses the titles with typeface NEUE MONTREAL BOLD ITALIC at 10pts and its regular version with same size, with a line spacing of 15pts, title tracking is about 50pts and regular text with a tracking of 20pts

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MAIN TITLE 1. SECONDARY TITLE 2. SECONDARY TITLE

TERCIARY TITLE This text is used to describe the terciary title issue

00 SECTION TITLE Section content1, Section content2

CREDIT TITLE Credit text magazine@rated.com 12th Floor 10-16 Kwai Ting Road Kwai Chung Hong Kong +852 3563 9035

SUMMARIES

For the sumaries is mandatory to use the typeface Neue montreal medium with a fixed size of 15pt with a tracking of 20pt and a line space of 18pt

Virgil Abloh has embedded his distinctive style into Off-White‘s first full eyewear line.

BODY TEXT

Composed of several avant garde and genderless frames, the collection unites under two branding motifs: a reimagined, overlayed logo and the classic “Arrow” iconography featuring intertwined ivy detailing. Where the “Marfa” sunglasses line the face with a narrow, extended cat-eye in both a statement-making hot-pink-and-white edition as well as a subtle black-and-tortoise colorway, the “Alps” frame completely takes over with an oversized shield lens and a thick, wrap-around construction.

For the sumaries is mandatory to use the typeface with a fixed size of 11pt with a tracking of 20pt and a line space of 13.7pt

The “Manchester” styles riffs on 1980s eyewear archetypes with an inverted trapezoidal lens shape, while “The Cape” taps the 1990s with oval-eyed natural metal frames. The line also enlists previous Off-White styles, including the signature “Virgil” shape, the rectangular “Arthur” silhouette, the enlarged “Tropez” frames and the laser-holed “Cady” sunglasses.

QUOTE TEXT

For the quote text You must use NEUE MONTREAL BOLD ITALIC With a standard size of 16pt and for short quotes you can apply a size from 17pt to 20pt, with a line spacing of 24pt to 18pt depending font size a tracking of 50pt and the name haves a size of 14pt with 20pt tracking.

“I don’t believe in gender only design,” “I chose Helena, Justine and Lil Dre because they each represent different world views and perspectives, yet they each embody everything I believe OffWhite™ stands for: Creativity, perseverance, confidence” Virgil Abloh

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Virgil Abloh has embedded his distinctive style into Off-White‘s first full eyewear line.

OFF WHITE FIRST GLASSES

Summary

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Main title

Composed of several avant garde and genderless frames, the collection unites under two branding motifs: a reimagined, overlayed logo and the classic “Arrow” iconography featuring intertwined ivy detailing. Where the “Marfa” sunglasses line the face with a narrow, extended cat-eye in both a statement-making hot-pink-and-white edition as well as a subtle black-and-tortoise colorway, the “Alps” frame completely takes over with an oversized shield lens and a thick, wrap-around construction.

The “Manchester” styles riffs on 1980s eyewear archetypes with an inverted trapezoidal lens shape, while “The Cape” taps the 1990s with oval-eyed natural metal frames. The line also enlists previous Off-White styles, including the signature “Virgil” shape, the rectangular “Arthur” silhouette, the enlarged “Tropez” frames and the laser-holed “Cady” sunglasses.

Body text

In tandem with the collection’s debut, Abloh selected photographers Tanya and Zhenya Posternak to lend their artistic lens to a forward-thinking campaign, which features models Helena Christensen, Justine Biticon and Lil Dre. Take a look at the complete campaign in the gallery next page.

“I chose Helena, Justine and Lil Dre because they each represent different world views and perspectives, yet they each embody everything I believe OffWhite™ stands for: Creativity, perseverance, confidence”

Quote text

Virgil Abloh

RATED RELEASES THIS MONTH

“I don’t believe in gender only design,”

Quote Author

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THREE RULES TO LOOK DOPE

1. Luxe Up Your Fabrics

Today, for the everyday wearer, that means upgrading utilitarian fabrics to something more premium. “An easy way to incorporate a subtle element of streetwear is through a pair of high-end sweatpants,” says Mr Porter style director Olie Arnold, referencing styles cut from soft-handle materials like cashmere and jersey. “They can substitute for a well-worn pair of chinos.”

In the words of Drake: “Started from the bottom, now we’re here.” And the man’s got a point. “In streetwear, shoes make the outfit, and sneakers are the lynchpin of it all,” says Arnold. But this can be dangerous terrain to navigate. Hypebeasts hyperventilate over each new drop, and you can invest grotesque amounts of time (not to mention money) trying to keep up.

Instead of paying resale price for Yeezys or the latest Off-White collaboration, plump for trainers that will last as long as your brogues by favouring premium materials and brands that prioritise build quality. “The lines between luxury mainstream fashion and streetwear have blurred beyond recognition for a number of seasons now,” adds Arnold.

Despite the rise of purposely ‘ugly’ trainers and chunky soles, it’s wise to avoid adornment or odd shapes to guarantee your boxfresh kicks will look as good with your suit as your joggers.

Secondary title

Body text

The grown-up move is to fly below-the-radar, by wearing labels that are innovative but don’t have teenagers queued up outside their stores. “A lot of brands this season are taking influence from streetwear,” says Arnold, who points to easy-going urban wares from labels like Pop Trading Company and stripped-back pieces from Acne Studios.

In short: you should aim to get the look without the logos, or at least keep them tucked away as subtle details. Because an adult knows the best thing about grail finds isn’t shouting about where they’re from, but being asked.

RATED TOPICS OF THE MONTH: LOOK DOPE EVEN WITHOUT MONEY

3. Start From The Bottom

It’s a move that’s been endorsed across the board, from brands like Loro Piana and Officine Generale, who now craft baseball caps as well-made as their blazers, to the high street, which no longer stuffs loopback cotton into the pyjama section.

For youth culture, hype is everything. Recognition is currency, so you need to cop the brands that your peers know about: Supreme, Palace, Gosha, Yeezy. But the exchange rate changes over time. “There isn’t an age cut-off for streetwear,” says stylist and photographer Chris Tang. “But an older guy should stick to what they like and what works for them.”

2.Don’t Be A Hypebeast

Secondary title

Streetwear staples were, until recently, things you could happily fall off a skateboard while wearing; hence why most were rendered in denim and heavy cottons, in non-constrictive fits. But modern streetwear has stepped out of the skatepark and designers have reworked time-honoured pieces – hoodies, cargo trousers, trainers – into garments you wouldn’t want to risk on the concrete.

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Terciary title Secondary title

1. Stussy LOCATION Based in California, US with flag stores in New York, Tokyo, Los Angeles, Milan, and London – Ships worldwide.

WHY WE LOVE IT Innovative collaborations with other cool streetwear brands – check out their interesting “featured” section.

BEST FOR Quality streetwear staples with edgy designs that will upgrade your wardrobe.

20 Body text

Section content

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How to look dope even without money, Beginner streetwear brands you should hear about this year, Start and cultivate your own clothing archive

RATED TOPICS OF THE MONTH

The Charles x Keith sandals colab, Nike Dunk Low “Animal” black/gray edition, Stussy new Bold collection for summer, Virgil Abloh’s first full eyewear collection is here now!

04 RATED FRESH RELEASES

Section title

There are 5 streetwear shops that you can visit if you are there

42 RATED SHOPPING GUIDES

Y2k fashion is getting back and DEPOP and gen Z are factors of its comeback, Look at the #UGGPride new capsule collection reveal.

36 THE RATED TREND THIS MONTH

TABLE OF CONTENTS

Main title

32 RATED FIGURES

Mark Bryan: The man that breaks the common genre stereotypes on fashion, Jean Paul Gaultier The end of an era

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SENIOR EDITOR Jack Pugh EDITOR Kevin Wong DESIGN AND LAYOUT Nathalie Heider Florian Hettenbach Louisa Hölker Franklin Cuevas CONTRIBUTING EDITORS Arthur Bray Eddie Eng Petar Kujundzic Arby Li Robert Marshall EDITORIAL ASSISTANTS Zarah Cheng Hasse Lemola Gavin Yeung Helena Young Madrell Stinney EDITORIAL INTERNS Phoebe Chan Benson Cheng COORDINATOR Kate Yeung COPY EDITOR Peter Suh GUEST EDITORS Josh Davis Daniel Sandison ADVERTISING Crystal Choi Charles Gorra Gems Ip Paul Le Fevre Huan Nguyen Josh Parker

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Credit section

EDITORS NOTE

CREATIVE DIRECTOR Jörg Haas

For many of us, each new year marks a chance for renewal, and 2021 is no exception. Every story in this issue speaks to challenge, opportunity, and the transformative power of hope.

Yet writing for a monthly deadline no longer seems like the best way to satisfy that wish. I want my work to be more thoughtful, better crafted. I want to reach beyond the metaphors that have become too familiar to me, too easy — and thus sentimentalized and limiting. If this sounds vague, that’s because it is. Yet sometimes uncertainty itself beckons. I need to honor the summons, or risk being untrue to myself — which is hardly the message I want to bring.

Each of these stories speaks to our faith in the future, and I’m excited to share them with you.

Please keep your eyes on this magazine in the coming year for other signs of resilience and renewal. Because whatever changes 2021 may hold, one thing remains constant: our commitment to this planet we share.

Let’s get to work.

-Jörg Haas

Page number

PAGE NUMBER

For the page numbering is mandatory to use the typeface Neue montreal regular with a fixed size of 11pts with a 20pt tracking, this element is locaded 1 cm from bottom cut margin and 1 cm from the outer cut margin.

Navigator

NAVIGATORS

For the page navigators is mandatory to use the typeface Neue montreal regular with a fixed size of 11pts in ALL CAPS with a 20pt tracking, this element locaded 2 cm from bottom cut margin and 0.6 cm from the outer cut margin, is only visible on the odd page and doesn’t appears on the section starts because the section starting in his place uses a main title.

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IMAGES

You can use images, photos or illustrations as well if you use it consistently with the article theme and are well located on the layout and these are on CMYK color profile.

The standard resolution for these images needs to be 300 DPI to make sure the images looks sharp enough especially if you use a short image on the article. but you can use images with a minimum of 200 DPI resolution.

You cannot bleed the images, these only can be located on the margins of the page, on next pages i will explain why.

You can overlay main titles on the images too as well as the title makes a decent contrest with the image and doesn’t interfere too much with the focus point of it. If you overlay 2 main titles around the page, i recommend to use a centered image or make the focus point visible enough.

GRAPHIC RESOURCES

Its not common to apply graphics on the mag but you can use some graphic resources to make an specific page look more harmonic and less unjustificably empty, like rectangles, lines, etc... you can apply a color background for a specific article or to start a new article too to get out of the white for a while as well as you can use a properly color and doesn’t cause reading problems between text anad background.

SAMPLE OF A GRAPHIC RESOURCE

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CHAPTER 3 ADVERTISING You can add advertisement on the Magazine. The advertisement must be related to fashion, preferably on the streetwear niche, You have the next formats allowed:

Complete page

Half page

third of page

Quarter page

Quadrant of page

Half page (Vertical)

third of page (Vertical)

Quarter page (Vertical)

NOTE: Advertisements are the only thing that must bleed on the page and vertical/ quarter ads only can appear on the outer space of the page, so, its reccomended to make 0.5cm extra space around the outer spaces of the advertisement to pass the print bleed.

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CHAPTER 4 TECHNICAL SHEET MAGAZINE IMAGES

For magazine images, it must be mandatory to use a recommended resolution of 300 DPI for all and a very minimum resolution of 200 DPI, the images must be on CMYK and a size passing the minimum of 2000 pixels for the best resolution and quality.

The image format that are allowed is PDF, JPEG/JPG, TIFF, PSD or even EPS.

MAGAZINE ADVERTISING

Themes like politic propaganda and erotic content and products cannot be allowed on magazine gut, as well as the first page, cover, backside, reverse backside, etc...

The resolution and formats must be the same as the images, only with the addition that there are 0.5cm more space around reserved for the print bleed.

It is necessary that for the text, identity, descriptions, etc that are on the advertisement haves at least 1cm margin to avoid any problems on printing that cuts these elements.

MAGAZINE EXPORT SETTINGS

The magazine must be exported with the following setting: For printing, is recommended to use the press quality preset with the PDF/X-1a2001 Standard configuration The page distribution must be on pages, images must be on 300DPI downsampling and the crop marks must be allowed on the export configuration and is mandatory to use the document bleed configuration.

For digital exporting, you must export on interactive configuration with a minimum image resolution of 150DPI and page distribution must be on pages.

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0.5cm bleed

MAGAZINE

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GRAPHIC DESIGN BY FRANKLIN CUEVAS DARIAS DESIGN INSTITUTE DESIGN VII JACK PUGH

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