Airshare Brand Guide

AIRSHARE | BRAND GUIDE

BRAND GUIDE

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AIRSHARE | BRAND GUIDE

CONTENTS BRANDMARK

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OUR HISTORY

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BRAND STRATEGY

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LOGO BRANDING

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COLOR STRATEGY

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BRAND FONTS

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BRANDING DETAILS

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PARTNER BRANDING

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PROGRAM BRANDING

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BRAND IN USE

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LEGAL USE BRANDING

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CONTACT

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AIRSHARE | BRAND GUIDE

BRANDMARK

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AIRSHARE | BRAND GUIDE

LOGO BRANDING

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AIRSHARE | BRAND GUIDE

LOGO PRIMARY + SECONDARY MARKS

PRIMARY MARK

The primary logo is the navy and gold logo laid out in horizontal format with the AIRSHARE text featured to the right of the visual mark.

In the instance that the horizontal logo does not work best, a stacked version of the logo is available for use.

SECONDARY MARK

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AIRSHARE | BRAND GUIDE

ALTERNATIVE MARKS ICON-VISUAL MARK + WORDMARK

ICON - VISUAL MARK

Some applications may require the visual mark and wordmark to appear separately. On Airshare aircraft, for instance, the wordmark is positioned beneath the cabin windows, while the visual mark is prominently featured on the tail.

WORDMARK

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AIRSHARE | BRAND GUIDE

LOGO TREATMENT CLEAR SPACE + POSITIONING

15°

- clear space indicator

When using the logo, maintain clear space around it to ensure visibility and impact. No other graphic elements or text should encroach upon this area. The required clear space is defined by the x-height of the AIRSHARE wordmark.

When applying the visual mark to an aircraft tail or any freestanding surface, it is important to note that the jet visual line is set at a 15-degree angle. The illustration above demonstrates this alignment.

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AIRSHARE | BRAND GUIDE

LOGO VARIATIONS ONE-COLOR OPTIONS

In situations where the full-color logo cannot be applied, a one-color version may be used. Approved one-color options include Navy, Gold, Black, or White, as outlined in the variations above.

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AIRSHARE | BRAND GUIDE

LOGO USAGE BRAND USAGE

DO NOT CHANGE THE LOGO COLORS

DO NOT USE A DROP SHADOW

DO NOT SKEW OR STRETCH THE LOGO

DO NOT PLACE LOGO ON COMPLEX BACKGROUNDS

DO NOT REARRANGE THE LOGO ELEMENTS

DO NOT FLIP THE VISUAL MARK

DO NOT ADD EMBELLISHMENTS

DO NOT CHANGE THE PROPORTION OF THE LOGO ELEMENTS

The logo should only be used in the manner outlined in this guide. Examples above show ways in which the logo should not be used.

Use of the Airshare logo requires approval by the marketing department.

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AIRSHARE | BRAND GUIDE

COLOR STRATEGY

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AIRSHARE | BRAND GUIDE

BRAND COLORS NAVY + GOLD

PMS 2955 C

PMS 7503 C

CMYK: 100 78 36 29 RGB: 0 55 100 HEX: #003764

CMYK: 34 35 68 4 RGB: 170 151 103 HEX: #aa9767

Airshare Blue

Airshare Gold

Airshare’s brand identity is anchored by its primary colors—Navy and Gold. Refer to the specifications above for exact color values..

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AIRSHARE | BRAND GUIDE

SECONDARY COLORS COLOR IDENTITY INDEX

WEBSITE BLUE CMYK: 100 86 40 7 RGB: 170 151 103 HEX: #132c51

PMS 542 C

PMS COOL GRAY 3

PMS 447 C

PMS ---

CMYK: 51 21 6 0 RGB: 123 172 211 HEX: #7badd3

CMYK: 21 17 17 0 RGB: 200 200 200 HEX: #c8c8c8

CMYK: 68 61 60 47 RGB: 64 64 64 HEX: #404040

CMYK: 0 0 0 0 RGB: 255 255 255 HEX: #ffffff

Sky Blue

Storm Gray

Nightfall Black

Cloud White

In addition to our core brand colors, four secondary colors are available for use across brand materials. Black may be used as a substitute for Nightfall in single-color applications. Web-safe color values are also provided for consistent digital use.

WEBSITE GOLD CMYK: 37 42 76 10 RGB: 157 132 82 HEX: #9d8453

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AIRSHARE | BRAND GUIDE

BRAND FONTS

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TYPEFACE - TERMINA BRAND FONT - ONE

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

1234567890

TERMINA - THIN

BODY TITLE

TERMINA - EXTRA LIGHT

Lorem ipsum dolor sit amet, consectetur adipiscing elit,

TERMINA - LIGHT

sed do eiusmod tempor incididunt ut labore et dolore

TERMINA - REGULAR

magna aliqua. Ut enim ad minim veniam, quis exercitation

TERMINA - MEDIUM

ullamco laboris nisi ut aliquip ex ea commodo consequat.

TERMINA - DEMI

Duis in voluptate velit esse cillum dolore eu fugiat nulla

TERMINA - BOLD

pariatur. Excepteur sint occaecat cupidatat non proident,

TERMINA - HEAVY

officia deserunt mollit anim id est laborum.

TERMINA - BLACK

IND JFK MIA LAS ALB IIC OK WI ROC BUF JAN MKC SLC J ATX JFK MSP TUL BNA ABQ D CLE GRR PBI SAT PHX MS JAN TEB DAL MEM CLT SAV FTW PHL GSO RSW ALB ICT

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abcdefghijklmnopqrstuvwxyz

1234567890

MR EAVES XL MOD OT - THIN

BODY TITLE

MR EAVES XL MOD OT - LIGHT

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor

MR EAVES XL MOD OT - BOOK

incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis

MR EAVES XL MOD OT - REGULAR

nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

MR EAVES XL MOD OT - BOLD

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu

MR EAVES XL MOD OT - HEAVY

fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in

MR EAVES XL MOD OT - ULTRA

culpa qui officia deserunt mollit anim id est laborum.

Multimedia visual te

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

MODERNISM

BRAND FONT - TWO

Informal aviation reception is a go

TYPEFACE - MR EAVES XL MOD OT

Space Exploration

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TYPEFACE - MONTSERRAT BRAND FONT - THREE

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

MONTSERRAT - THIN

BODY TITLE

MONTSERRAT - EXTRA LIGHT

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do

MONTSERRAT - LIGHT

eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut

MONTSERRAT - REGULAR

enim ad minim veniam, quis nostrud exercitation ullamco laboris

MONTSERRAT - MEDIUM

nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in

MONTSERRAT - SEMIBOLD

reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla

MONTSERRAT - BOLD

pariatur. Excepteur sint occaecat cupidatat non proident, sunt in

MONTSERRAT - EXTRA BOLD

culpa qui off icia deserunt mollit anim id est laborum.

MONTSERRAT - BLACK 17

AIRSHARE | BRAND GUIDE

FONT USAGE TYPOGRAPHY RULES

BODY TITLE

BODY TITLE

Lorem ipsum dolor sit amet, consectetur adipiscing

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

DO NOT use a bold font weight for an entire body of copy.

Use it only for emphasis or taglines within body copy.

DO NOT use multiple brand fonts as emphasis within a single body of copy.

elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

DO NOT pair Montserrat or Mr Eaves XL Mod OT as titles or headlines with Termina as body copy.

BODY TITLE

While the Brand Fonts can be used interchangeably to best fit each scenario, there are a few cases where certain pairings are not appropriate. Refer to the examples above to ensure proper application and avoid misuse.

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BRANDING DETAILS

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AIRSHARE | BRAND GUIDE

URL BRANDED WEB LINKS

The URL mark is composed using two weights of the same typeface. The word ‘Fly’ appears in Termina Demi, featuring a capital ‘F’ followed by lowercase ‘ly,’ while ‘AIRSHARE’ is set in Termina. For the careers URL, all lettering outside of ‘AIRSHARE’ is presented in lowercase.

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AIRSHARE | BRAND GUIDE

TAGLINE STYLIZED CAMPAIGN

MR EAVES XL MOD OT

'We Fit The Way You Fly’ serves as the signature tagline across Airshare’s media presence—capturing our holistic approach to private aviation. It reflects our unique ability to tailor every aspect of the journey, meeting the needs of any customer.

MONTSERRAT

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AIRSHARE | BRAND GUIDE

HUMAN RESOURCES TAGLINE STYLIZED CAMPAIGN

‘Together, We All Fly’ is a unifying message used by HR to drive recruiting and culture initiatives throughout the year. It celebrates every team member’s individual contributions that collectively keep Airshare soaring.

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AIRSHARE | BRAND GUIDE

PARTNER BRANDING

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AIRSHARE | BRAND GUIDE

PARTNERSHIPS LOGO LAYOUTS

PARTNER LOGO

PARTNER LOGO

PARTNER LOGO

x x-height

When partnering with Airshare there may be instances when a logo lock-up is needed. Depending on the size and shape of the partner logo, the stacked or horizontal version of the Airshare logo may be used. Please allow two x-height spaces (consisting of the height of the AIRSHARE text in the logo) between the separation line. The line that separates the two logos can be the same height as the Airshare logo.

2x

2x

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AIRSHARE | BRAND GUIDE

PROGRAM BRANDING

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BRANDED PROGRAMS

These marks represent the different programs and are often found in relation to imagery in email and visual stories that correlate with each part of the Airshare brand.

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AIRSHARE | BRAND GUIDE

BRANDED PROGRAMS

Aircraft Management

Fractional Ownership

EMBARK Jet Card

Charter Services

The four main program offerings of Airshare are often stylized within print and digital media. You can see these two reflections for how Airshare ensures the importance of our holistic offering if displayed. In addition, Airshare also has the Exchange market that we offer to customers throughout the year.

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AIRSHARE | BRAND GUIDE

BRANDED PROGRAMS

EMBARK Jet Card is our unique name branded card to diversify itslef in the market. While the use is the same as other jet cards, the branding helps ensure we have an identity that stands out and grabs the attention of customers shopping the space.

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AIRSHARE | BRAND GUIDE

BRAND IN USE

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AIRSHARE | BRAND GUIDE

MEDIA EXAMPLES EXAMPLES OF DIGITAL & PRINT MEDIA

Here’s How It Works TRADITIONAL FRACTIONAL PROGRAMS TRADITIONAL FRACTIONAL PROGRAMS

2.5 hours per DAY

hours a year

50

2.5 x 20 Days

hours a year

60

3.0 x 20 Days

80

4.0 x 20 Days

1/16TH OWNERSHIP = 50 hours a year 1/16TH OWNERSHIP = 50 hours a year

3.0 hours per DAY

AIRSHARE

FRACTIONAL PROGRAM 1/16TH OWNERSHIP = 20 DAYS a year

4.0 hours per DAY

hours a year

Above are examples of flyers, publications, display ads, etc. showcasing our brand in use in multiple formats. Some of these are utilized to highlight our brand, program, or a partnership.

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AIRSHARE | BRAND GUIDE

LEGAL USE BRANDING

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CERTIFICATE MARKS

These marks are to only be used under approval of Marketing and/or Legal. These branded marks note each of the active aviation certificates that operate under the Airshare dba and are to be used for legal, invoicing and FAA / DOT required needs only.

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AIRSHARE | BRAND GUIDE

CONTACT

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AIRSHARE | BRAND GUIDE

MARKETING TEAM ANDY TRETIAK

BRANDI THOMAS

Chief Marketing Officer

Marketing Director

816.410.8135

816.410.8089

atretiak@flyairshare.com

bthomas@flyairshare.com

ANDREW HOUCHEN

MADDY GARDINER

Lead Designer

Marketing Manager

816.410.8100

816.410.8175

ahouchen@flyairshare.com

mgardiner@flyairshare.com

QUESTIONS? If there are any questions regarding this brand guide, please feel free to contact the Airshare marketing team.

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2026 BRAND GUIDE

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