AIRSHARE | BRAND GUIDE
BRAND GUIDE
BRANDMARK
LOGO BRANDING
LOGO
PRIMARY + SECONDARY MARKS
PRIMARY MARK
The primary logo is the navy and gold logo laid out in horizontal format with the AIRSHARE text featured to the right of the visual mark. In the instance that the horizontal logo does not work best, a stacked version of the logo is available for use.
SECONDARY MARK
ALTERNATIVE MARKS
ICON-VISUAL MARK + WORDMARK
ICON - VISUAL MARK WORDMARK
Some applications may require the visual mark and wordmark to appear separately. On Airshare aircraft, for instance, the wordmark is positioned beneath the cabin windows, while the visual mark is prominently featured on the tail.
LOGO TREATMENT
CLEAR SPACE + POSITIONING
When using the logo, maintain clear space around it to ensure visibility and impact. No other graphic elements or text should e ncroach upon this area. The required clear space is defined by the x-height of the AIRSHARE wordmark.
When applying the visual mark to an aircraft tail or any freestanding surface, it is important to note that the jet visual line is set at a 15-degree angle. The illustration above demonstrates this alignment.
LOGO VARIATIONS
ONE-COLOR OPTIONS
In situations where the full-color logo cannot be applied, a one-color version may be used. Approved one-color options include Navy, Gold, Black, or White, as outlined in the variations above.
LOGO USAGE
BRAND USAGE
DO NOT CHANGE THE LOGO COLORS
DO NOT SKEW OR STRETCH THE LOGO
DO NOT REARRANGE THE LOGO ELEMENTS
DO NOT USE A DROP SHADOW
DO NOT PLACE LOGO ON COMPLEX BACKGROUNDS
DO NOT ADD EMBELLISHMENTS
The logo should only be used in the manner outlined in this guide. Examples above show ways in which the logo should not be used. Use of the Airshare logo requires approval by the marketing department.
DO NOT FLIP THE VISUAL MARK
DO NOT CHANGE THE PROP ORTION OF THE LOGO ELEMENTS
COLOR STRATEGY
BRAND COLORS
NAVY + GOLD
PMS 2955 C
CMYK: 100 78 36 29
RGB: 0 55 100
HEX: #003764
Airshare Blue
PMS 7503 C
CMYK: 34 35 68 4
RGB: 170 151 103
HEX: #aa9767
Airshare Gold
Airshare’s brand identity is anchored by its primary colors—Navy and Gold. Refer to the specifications above for exact color values..
SECONDARY COLORS
COLOR IDENTITY INDEX
WEBSITE BLUE
CMYK: 100 86 40 7
RGB: 170 151 103
HEX: #132c51
PMS 542 C
CMYK: 51 21 6 0
RGB: 123 172 211
HEX: #7badd3
Sky Blue
PMS COOL GRAY 3
CMYK: 21 17 17 0
RGB: 200 200 200
HEX: #c8c8c8
Storm Gray
PMS 447 C
CMYK: 68 61 60 47
RGB: 64 64 64
HEX: #404040
Nightfall Black
PMS ---
CMYK: 0 0 0 0
RGB: 255 255 255
HEX: #ffffff
Cloud White
In addition to our core brand colors, four secondary colors are available for use across brand materials. Black may be used as a substitute for Nightfall in single-color applications. Web-safe color values are also provided for consistent digital use.
WEBSITE GOLD
CMYK: 37 42 76 10
RGB: 157 132 82
HEX: #9d8453
BRAND FONTS
TYPEFACE - TERMINA
BRAND FONT - ONE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
TERMINA - THIN
TERMINA - EXTRA LIGHT
TERMINA - LIGHT
TERMINA - REGULAR
TERMINA - MEDIUM
TERMINA - DEMI
TERMINA - BOLD
TERMINA - HEAVY
TERMINA - BLACK
BODY TITLE
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sed do eiusmod tempor incididunt ut labore et dolore
magna aliqua. Ut enim ad minim veniam, quis exercitation
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TYPEFACE - MR EAVES XL MOD OT
BRAND FONT - TWO
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
MR EAVES XL MOD OT - THIN
MR EAVES XL MOD OT - LIGHT
MR EAVES XL MOD OT - BOOK
MR EAVES XL MOD OT - REGULAR
MR EAVES XL MOD OT - BOLD
MR EAVES XL MOD OT - HEAVY
MR EAVES XL MOD OT - ULTRA
BODY TITLE
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incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis
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fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
TYPEFACE - MONTSERRAT
BRAND FONT - THREE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
MONTSERRAT - THIN
MONTSERRAT - EXTRA LIGHT
MONTSERRAT - LIGHT
MONTSERRAT - REGULAR
MONTSERRAT - MEDIUM
MONTSERRAT - SEMIBOLD
MONTSERRAT - BOLD
MONTSERRAT - EXTRA BOLD
MONTSERRAT - BLACK
BODY TITLE
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pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
FONT USAGE
TYPOGRAPHY RULES
BODY TITLE
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BODY TITLE
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BODY TITLE
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
DO NOT pair Montserrat or Mr Eaves XL Mod OT as titles or headlines with Termina as body copy.
DO NOT use a bold font weight for an entire body of copy. Use it only for emphasis or taglines within body copy.
DO NOT use multiple brand fonts as emphasis within a single body of copy.
While the Brand Fonts can be used interchangeably to best fit each scenario, there are a few cases where certain pairings are not appropriate. Refer to the examples above to ensure proper application and avoid misuse.
BRANDING DETAILS
BRANDED WEB LINKS
The URL mark is composed using two weights of the same typeface. The word ‘Fly’ appears in Termina Demi, featuring a capital ‘F’ followed by lowercase ‘ly,’ while ‘AIRSHARE’ is set in Termina. For the careers URL, all lettering outside of ‘AIRSHARE’ is presented in lowercase.
TAGLINE
STYLIZED CAMPAIGN
'We Fit The Way You Fly’ serves as the signature tagline across Airshare’s media presence—capturing our holistic approach to private aviation. It reflects our unique ability to tailor every aspect of the journey, meeting the needs of any customer.
HUMAN RESOURCES TAGLINE
STYLIZED CAMPAIGN
‘Together, We All Fly’ is a unifying message used by HR to drive recruiting and culture initiatives throughout the year. It celebrates every team member’s individual contributions that collectively keep Airshare soaring.
PARTNER BRANDING
PARTNERSHIPS
When partnering with Airshare there may be instances when a logo lock-up is needed. Depending on the size and shape of the partner logo, the stacked or horizontal version of the Airshare logo may be used. Please allow two x-height spaces (consisting of the height of the AIRSHARE text in the logo) between the separation line. The line that separates the two logos can be the same height as the Airshare logo.
LOGO LAYOUTS
PROGRAM BRANDING
BRANDED PROGRAMS
These marks represent the different programs and are often found in relation to imagery in email and visual stories that correlate with each part of the Airshare brand.
BRANDED PROGRAMS
The four main program offerings of Airshare are often stylized within print and digital media. You can see these two reflections for how Airshare ensures the importance of our holistic offering if displayed. In addition, Airshare also has the Exchange market that we offer to customers throughout the year.
BRANDED PROGRAMS
EMBARK Jet Card is our unique name branded card to diversify itslef in the market. While the use is the same as other jet cards, the branding helps ensure we have an identity that stands out and grabs the attention of customers shopping the space.
BRAND IN USE
MEDIA EXAMPLES
EXAMPLES OF DIGITAL & PRINT MEDIA
Above are examples of flyers, publications, display ads, etc. showcasing our brand in use in multiple formats. Some of these are utilized to highlight our brand, program, or a partnership.
LEGAL USE BRANDING
CERTIFICATE MARKS
These marks are to only be used under approval of Marketing and/or Legal. These branded marks note each of the active aviation certificates that operate under the Airshare dba and are to be used for legal, invoicing and FAA / DOT required needs only.
MARKETING TEAM
ANDY TRETIAK
Chief Marketing Officer
816.410.8135
atretiak@flyairshare.com
BRANDI THOMAS
Marketing Director
816.410.8089
bthomas@flyairshare.com
ANDREW HOUCHEN
Lead Designer
816.410.8100
ahouchen@flyairshare.com
MADDY GARDINER
Marketing Manager
816.410.8175
mgardiner@flyairshare.com
