Fluid Business Magazine - Autumn 2018

FLUID BUSINESS THE MAGAZINE FOR BUSINESS OWNERS AUTUMN 2018

The Library Issue FLUID BOOK LAUNCH

MARKETING YOUR BUSINESS

THE BENEFITS OF READING

MEET CHARACTER GEORGE AND SET SAIL ON A BUSINESS JOURNEY WITH HIM

WHAT WOULD THE BEST COMPANY IN THE WORLD LOOK LIKE?

HOW READING CAN HELP YOU AND YOUR BUSINESS GROW

AUTUMN 2018

George's Pursuit Across The Perilous Ocean Book Launch - 20th September 2018

The book launch took place on sailing barge, The Hydrogen at Maldon, hired from Topsail Charters Ltd. Built in 1906, she is the largest surviving wooden barge, a Coaster who’s fine lines and sturdy construction are a great example of the shipwright’s craft.

We thought it was a really interesting venue to hold the launch!

We had a life size George cut out ready for everyone to have a selfie with and the nautical theme tied in well. A big thank you to all everyone who came along and made it a great evening including the Deputy Mayor of Chelmsford, Christine Garrett!

Find out more on P.16

THE 3RD BOOK BY RAY MOORE

AND WWW.FLUIDBUSINESS.CO.UK

THE LIBRARY ISSUE 04

Fluid Insider Find out what we've been up to over the last few months.

05

Coaches Q&A The coaches share their expert knowledge by answering our question of the issue!

06

Today a reader... tomorrow a leader Find out how reading can help not only your business but your health and wellbeing too.

08

What would the best company in the world look like?

What attributes would the best company in

15

The Fluid Members Zone launches Our Members Zone is now live!

the world have and how could you achieve that title?

10

Change: Evolution not Revolution

16

Our latest book launch!

Ray Moore's 3rd book 'George's Pursuit Across The

Tackling change doesn't have to be daunting

11

Perilous Ocean' was launched on 20th September.

Read all about it!

The Levels Mindset - Manager We look at the mindset of a business owner

19

The Modern Accountant What will 2019 look like for you?

stuck in a manager mindset.

A note from...

NATALIE HARIRAM Managing Director, Fluid Business Group Also, hopefully we will challenge a

Be sure to take a look

few thoughts you may have about

www.fluidbusinessacademy.co.uk.

books and libraries. In fact this months cover image is one of our

We also have launched our

coaches home library.

Members Area. An exclusive area to give you unique subscription only

Welcome, I can't believe it is autumn

Our theme has been inspired by the

blogs, podcasts, videos and insights

already and this is the last issue for

launch of Ray's 3rd book 'George's

directly from the coaches. You can

2018!

Pursuit Across the Perilous Ocean'

find more info on page 15.

which we launched earlier this We've named this issue The Library

month.

Issue where we will be looking at

I wish you all a prosperous quarter and I can't believe I am saying this

reading and the benefits it can bring

We are continually reviewing and

but we will be back with our next

you & your business.

looking at ways to support the small

issue in January 2019!

business owner community, so, this quarter we have refreshed our Fluid Foundations programme.

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FBM Autumn 2018

Fluid Insider An update on what we've been doing here at Fluid Business Group over the last quarter and a look at what's to come!

By

Lizzy Drewett Marketing Executive

Another quarter has flown by and autumn is upon us.

We've been working hard to add new content to

We've had an exciting few months here at Fluid, with

The Fluid Business Academy including our new mini

the launch of Rays new book plus, after a bit of a

courses. Our mini courses explore the 4 main

break, the Fluid Business Podcast is back alongside

drivers - time, team, money and delivery & their

our brand new Member's Zone, find out more inside!

impact on your business head to www.fluidbusinessacademy.com to find out more.

Congratulations to J.T. Westhorp Limited on winning the 'Family Business of The Year!' award at the Essex

We hope you have a fantastic final few months of

Business Excellence Awards!

2018 and we look forward to seeing you again in

y z z i L

2019!

New to Fluid? Visit fluidbusiness.co.uk for an explanation of the Levels Framework®

Coming up in this issue...

04 |

What would the best company in the world look like?

Change - How to ensure it's evolution and not revolution!

P.08

P.10

FBM Autumn 2018

Coaches Q&A What's the best way to manage my time as the year is coming to an end?

Ray Moore - Founder & Managing Coach The last quarter of the year is a great opportunity to look back on what you've achieved and put some final targets in place.

Reflect, review and prioritise before winding down for the year end.

Andy Sleet - Business Coach As the year is coming to an end think about what's gone well and what could've gone better.

Try to spend time planning for the coming year, getting ahead of the game will ensure your start the next year on a positive note!

Peter Boolkah - Business Coach Staying organised throughout the year can be challenging. If you haven't managed it this year then look at new ways to stay on track for next year.

Or speak to one of us for some tips!

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FBM Autumn 2018

Today a Reader...

Tomorrow a Leader (Margaret Fuller, 1810 - 1850)

What comes to mind when you think about

Reduces stress

reading? Perhaps it’s memories from school of

Reading has a positive effect on the body as

being ‘made’ to read and not enjoying it at all.

well. Reading a book can relieve stress better than taking a walk or listening to music.

Or maybe you have fond memories of spending rainy weekends tucked up with a favourite novel

Develops critical thinking skills

being transported off to other worlds.

As a business owner you have to consider many different situations and ensure you make the

Whatever your take on reading we’d like to share

right decision for your enterprise. Having well-

why it’s an important skill to incorporate into your

honed critical thinking skills is a definite benefit –

business life.

and one that can improve by reading!

Why read?

Reading requires you to think and process information in a way that watching television

You gain knowledge

doesn’t. The more you read, the deeper your

Pretty obvious really isn’t it? Now that we’re no

understanding is of the subject matter and its

longer in school it’s our choice to continue to

application (to your business).

learn and one of the best ways to do this is by reading. Whenever you read a book, you learn new information that otherwise may not have been known.

Improves your brain

According to studies, those who read more tend to have lower stress levels.

Studies have shown that reading has strong positive effects on the brain. By staying mentally

Improves communication skills

stimulated, you may be able to prevent dementia

Improving your vocabulary goes hand in hand

and Alzheimer’s disease as an active brain loses

with developing your communication skills. The

less power than one not used.

more you read and write, the better you communicate. Increasing your ability to

Similar to solving puzzles, reading books is a great

communicate, improves your chances of clearly

way to exercise your brain and keep it healthy.

communicating your short and long term

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FBM Autumn 2018

company goals to your team.

Improves focus and concentration

Still not convinced?

In today’s busy world, our attention is drawn in seemingly endless directions as we try to multitask through each day. All this multi-tasking

Here are some ideas to tempt you into reading more...

can lead to high stress level and low productivity.

• Try reading something short – there’s no rules that say you must read the biggest book you

When you read a book, all your attention is

can find. Keep it short and relish the feeling

dedicated to what you’re reading – and so

that comes from finishing!

improves your concentration and focus.

Reading for at least 20 minutes a day can

• Listen to a book - Audio books are fantastic

dramatically improve your focus.

especially for those that spend lots of time in the car, or those who simply don’t want to

Motivation

read.

The life of a SME owner is full of challenges.

As we move through different phases and face

• Go to a real book shop and see what inspires

different trials, a little motivation can be of

you – Amazon and the like are hugely

great help – it can often be lonely at the top.

convenient but even though Fluid loves a

Reading inspirational books about other

Kindle there is nothing like a real bookshop to

people’s life experiences can give us a new

tempt you to try something new.

perspective.

• Remember that you won't be tested – the only Reading a good book, such an autobiography

reason to read is because you want to.

keeps you encouraged and provides tips to help you achieve your personal & business

• Try other types of media – e-books,

goals.

magazines, blogs are all great ways of consuming information if you’re not a book

Learn at your own pace

fan.

Another benefit of reading a book is that you learn at your own pace. Since you have the

• Take your time – it doesn’t matter if it takes

book all the time, you can always go back to a

you a week or 6 months to finish a book, you’ll

section you feel you don’t understand.

benefit just the same

You can re-read a chapter as many times as

• Consider an app like Blinkist or Joosr. These

you wish, without worry that you will

apps specialise in non-fiction books relating to

miss anything. Everything is done at your own

business topics and they summarise books

pace and most importantly; your mind is free

meaning you get the information more quickly.

to interpret things the way you want.

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FBM Autumn 2018

What would the best company in the world look like?

In this excerpt from Ray's book we look at the importance of marketing in terms of being the 'best'

Taken from 'Can your business step up to the growth challenge?'

by Ray Moore

Let’s break this down a little... Who defines the

I’ve mentioned it once already and I’ve called it

best? Most definitely your ideal customers.

“creating a promise”. Put simply, marketing is about communicating your promise to your ideal clients.

Who defines what's the best? You do!

Coming back to this idea of ‘being the best’, this It may be the best in your town or the best in

is a distinct advantage when it comes to

the country or the best in the universe! It’s up to

marketing as everyone is looking for the best

you. Just make sure your definition of the best

option and those perceived to be the best are

can support you up the Levels.

duly rewarded. Indeed, people’s perceptions of

Marketing

what is the best are what underpin any brand.

The ways in which you can set about marketing

When looking for the best in the world, people

your business are apparently endless.

focus on what's best for them at the time they're looking, based wholly on their own beliefs and

I’m not going to go into every aspect here but I

knowledge.

do want you to consider one thing you can do which, in terms of leading business growth, puts

The world is also a moveable beast because it

most other marketing techniques to shame.

only relates to the world that person has access to at any given time.

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FBM 2018 FBM Summer Autumn 2018

For instance, if I want an interior designer to

In marketing terms, getting this right is

revamp my house, I want the person who I

generally about ensuring your message is

perceive is the best in my world because they

engaging for your customer base, is relevant to

are recommended by friends, have a great

their needs and is highly visible within their

portfolio, charge reasonable prices, live nearby

world. In other words, there’s not a great deal

and are available within the next month or so.

to gain by putting up roadside banners

In business, the global marketplace may seem

announcing a new gadget for the visually

to be expanding day by day but, for the vast

impaired.

majority of SMEs, the world they operate in is much more of a micro market.

When making the transition from a Level 2 to a Level 3 business, business owners have to make

Think about the market in which your business

a mindset change in their communication

operates in now and see if you can place

tactics.

yourself in it. Are you near the top as the best in business or maybe somewhere in the middle and have settled for being average? If so, it’s time to get out of that comfort zone right now and start aiming higher.

Just recognise that becoming the best (for all its advantages) is going to take a long hard climb and only the few will make it to the top.

What Seth Godin says is very true – 'you cannot be the best at everything, so quit trying'.

Instead, focus on the areas in which you can be

It’s the difference between giving out a message that assumes what customers want, saying “this is what we do, come and get it” to one that knows what an ideal client needs and says “here is the answer to your need”.

To see how your business is handling its communications, answer these few questions:

the best and slog it out until you reach the top.

What you’ll end up with is something that will

• Who will be receiving your message?

help keep the four drivers behind your business in balance.

• Where do they sit in relation to your business/what type of customer are they?

By prioritising and focusing time on what you do best within your market and investing in a

• What are their interests/needs?

team that can follow this through, you’re basically creating a promise for your customers.

• Does my message reflect this?

Because it is well focused, delivery can be met consistently and your investment soon brings a

• What is their motivation to move to

return in monetary terms.

purchase?

A well-kept promise is in fact one of the best

• How do they normally receive information

forms of marketing!

about my business and its competitors?

I want to leave you here with a final word

• Is the medium we’re using relevant and

about communication – the ways and means by

visible in their world?

which you send out the message (that promise) about your business.

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FBM Autumn 2018

Change: Evolution not Revolution

In my time as a business coach I've worked with

It’s more a case that the business has to be

small and medium sized businesses across every

able to continually and smoothly evolve to the

sector from accountancy to warehousing. For all

circumstances it faces in order to survive:

their diversity, there is one thing they have in common.

• The business has to recognise the environment it works in will always be subject

Every single business I've worked with has had the

to change.

potential to grow, to develop and improve performance. This sounds promising but there’s a

• The business owner has to be in a place

catch – they have the potential to do this IF they

where they can face and accept change.

are willing to tackle ‘change’.

• The business plans and priorities have to be

Going back to nature, if something cannot adapt

flexible enough to adapt to external change.

to changes in the environment, the results are not good.

• The business has to implement internal change.

The species will stop growing, decay might set in and the battle for survival could be a long uphill

• The business has to evolve.

struggle. At its worst, the result will be catastrophic and irreversible – the species will die,

While I was thinking about this, there was a

dead as the dodo.

news item which caught my eye. It was all about the latest batch of words that had been added

When Charles Darwin published his theory of

to the Oxford Dictionary.

evolution, he may not have been considering its application to the business environment, but in

Forgive me if you’re reading this a few years

fact, it couldn’t be more pertinent. In business,

from my time of writing as it may seem a little

‘survival of the fittest’ is very much the order of our

dated by then. There were some great new

times.

words mentioned – like ‘MAMIL’ (Middle Aged Men In Lycra) to cover all those groups of

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So, when I say that businesses have to tackle

cyclists that take to the road every weekend.

change, I don’t mean there has to be some kind of

Then there was ‘mahoosive’, an adjective

chaos inducing revolution.

meaning exceptionally big or huge.

FBM Autumn 2018

Of course, I had a moment of fun imagining

Here are the first two:

putting these new words into casual conversation: “I’m so sorry I’m late. I got caught behind a

1. Has your business evolved since the early

mahoosive mamil cycling along the road!”

days or are you stuck in an evolutionary cul-de-sac?

The word that really stood out for me though was ‘simples’ which is used to convey that something is

2. Has your current performance achieved the

very straightforward. It’s amazing how a great

level of growth and development that your

advertising campaign can become part of our

business has the potential to reach?

day-to-day language.

This got me thinking about how wonderful language actually is. It continually adapts to change and takes all kinds of environmental influences in its stride but, at the same time, it builds on its rich heritage. That’s a great example of maintaining a balance between the old and the new.

The same cannot always be said in business. I often see two opposite ends of the spectrum when it comes to business owners adapting to changing circumstances.

At one end, I see owners who are constantly chopping and changing their focus and direction as they seek the magic formula, speaking a language that their team cannot understand or

I’ll leave you to think through the first question for yourself but let’s consider this idea of ‘potential’ together. It’s one of those words that is banded around all the time, usually in the form of a question about whether someone is making the most of their skills or an opportunity.

I’m sure that reading this now, you can think of someone who just isn’t ‘reaching their potential’ but have you ever stopped to apply this line of thinking to your business? If, as I claimed at the beginning of this chapter, every business has the potential to grow successfully, why doesn’t every business do this?

What is it that makes one company succeed at reaching their potential while another one fails?

keep up with.

Here’s your third question: At the other end are those owners who are stuck in the past and who are not prepared to change their thinking as they hang on to ‘Olde English’.

The truth is that, although everything changes and we all have the potential to adapt and work successfully with the change, sometimes it takes a little time before that change is accepted. Just as words can become adopted and used in everyday speech long before being accepted into a dictionary.

The problem for business is that, if you leave it too long to accept change, it could be fatal.

I’d like you to do a little exercise now. Take a look at your business and ask yourself three questions.

3. What is stopping you from taking your business to its full potential?

To help you find some answers, I want to go over a scoring mechanism I mentioned in the first Levels book which we can use to assess performance against potential.

To help you find some answers, I want to go over a scoring mechanism I mentioned in the first Levels book which we can use to assess performance against potential.

If ten out of ten is the full potential of your business, how would you rate your current performance?

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FBM Autumn 2018

When I ask business owners this question, the

• The beliefs you’ve built up about what works and

instinct to paint a gloss over things frequently

what will never work within your business.

kicks in and many respond by initially giving a score of around seven or eight. However, with a

• The excuses you’ve come up with to defend your

bit of gentle probing, the truth usually comes out

position.

around four! This means that something is getting in the way and causing a great proportion of your

• The blame you’ve tried to pass to other people.

potential to go unachieved. That something is ‘interference.’ I’ll explain what I mean by that in a

• The image you’ve built up of yourself (and the

moment, but here’s how that looks:

ego you’ve cultivated) as the successful business owner who handles everything.

Potential - Interference = Performance 10 6 4

• And the FEAR you have of being found out to be something other than that person.

Let’s talk about fear a bit more because, in fact, It seems such a simple mathematical problem.

the fears we have in business are plentiful and

Potential less interference equals performance.

quite understandable – we’re fearful of failure,

But, what are those interferences?

criticism and ridicule. Strange as it sounds, we might even be fearful of success! But, this fear of

Moreover, how can you take them away so that

‘being found out’ is probably the most destructive.

the maths reads a little better for your business performance? By reducing the interferences you

Too often it causes the business owner to claim

will significantly improve your performance.

everything is fine whilst they actually know that there are some fundamental challenges that need

So, let me share with you the two most common

to be faced. It is a natural defence mechanism

answers that business owners admit are their most

designed to protect the ego but while it does this,

pressing interferences. Time and cash flow.

that fear is also working against the force of

These are probably the first obvious things that

progress – holding back the business.

everyone highlights, saying: “I can’t do that because I don’t have enough time” or “I can’t

I’m regularly frustrated when I see business owners

invest in this because I can’t lay my hands on the

sticking to a familiar course of action or failing to

money right now”.

bring in fresh talent because of this fear. Their worry is that they will be discovered as someone

I understand the constraints of time and money

who doesn’t fulfil the ‘knows everything and can

and how they can impact on your business. I

do everything’ image they’ve projected up until

acknowledge there are pressures that come from

now. Believing that this will show a weakness

well-meaning people around you.

leads them to shut out all offers of help to resolve

But, I also know that none of these things are the

the challenge.

winner of the ‘biggest interference meddling with your business performance’ award.

What I’d like you to recognise right now is simply that the causes of the interference between your

No, that accolade comes right back to YOU. What

business potential and current performance are all

is actually getting in the way is you and the

in your head! Your fears, anxieties and beliefs are

comfort zone you have created for yourself:

in fact the ultimate barrier to change.

Taken from 'Can you step up to the growth challenge?' by Ray Moore 12|

FBM Autumn 2018

The Levels Mindset Manager Is it time to adjust your way of thinking?

Taken from 'Can you step up to the growth challenge?'

by Ray Moore

The manager mindset is appropriate at Level 2 and

They cannot simply work harder and longer to

the transition to Level 3. As the business first

achieve a higher volume of ‘doing’.

stabilises at Level 2 and then enters the transition phase to Level 3, a major mind shift is required by

It won’t work and so, although it's difficult at first,

the owner.

they come to the understanding that they must rely on others and begin to put in the foundations that

The manager realises that what got them and the

allow a strong team to form.

business to where it is now won’t get them any further.

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FBM Autumn 2018

Here are the key values of the manager’s mindset: • Understands that working on their business is a valuable investment of their time and a major priority.

• More forward looking, focusing on goals and priorities for at least the next six months of They are prepared to start working on themselves and their skills. Accepting the need to question

the business (but will still roll up their sleeves and get stuck in when the need dictates).

previously held assumptions, they seek to make decisions based on facts, not opinions.

• Realises that they must recruit and develop the right people to take on key tasks.

They seek long-term remedies to any root problems found within the organisation and structure rather

• Happy to put their trust in others (because

than applying short term fixes to the symptoms that

they are better qualified) to carry out certain

arise within an out-of-balance organisation as it approaches the transition.

roles in the business without constant interference.

The manager mindset is the first stage of the owner’s personal transition from functional to strategic thinking.

• Sets goals/priorities for the team and seeks feedback to ensure they are achieved.

The manager starts to trust key individuals but,

• Practices open communication, frequently

because they are so used to doing it all,

seeking other people’s opinions, suggestions

the temptation to look busy, dive back in and take

and alternative ideas that could benefit the

up the reigns can initially arise at every small

business objectives.

problem.

• Enjoys helping others to grow, step up and However, the manager understands they need to remove themselves from the day-to-day minutia and free up their time so that they can clearly

take responsibility but remains happy to be accountable for results.

identify the order of priorities for their business.

• No longer just exchanging time for money With that little bit more time available, the focus

but starting to view passive income as

moves away from the job in hand and towards

desirable (they receive an income from

relatively longer-term planning.

profits).

Their every-day tasks are now concentrated on

• Avoids bottlenecks (the negative influences

building the infrastructure, improving systems and

of delivery and cashflow going out of

processes that develop a team aligned to the overall business objectives, ensuring cashflow

balance) through effective financial data and good use of the balance sheet.

supports profitable growth, and delivering a consistent customer experience.

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FBM Autumn 2018

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FBM Autumn2018

TheFluidBusiness MembersZone The Fluid Business Members Zone is for those that want extra content to help towards the growth of their business.

What is it?

Essential Membership - £4 per month

Whether you're a client or not, the Members Zone is a 'hub' of learning and will give you everything you need to focus on working on your business.

Fluid Book Club (includes book of the month, reading lists and reviews) Access to our unique e-books Access to our anytime Webinars

From podcasts and blog posts to exclusive vlogs from the Fluid Business coaches, the content is refreshed

1 bi-weekly podcast Bi-weekly Blog posts

and updated regularly meaning you're never short of

Ultimate Membership - £8 per month

inspiration.

How can I sign up?

You can register at

www.fluidbusiness.co.uk.

Fluid Book Club (includes book of the month, reading lists and reviews) Access to our unique e-books Access to our anytime Webinars

What's included?

1 weekly podcast

You can choose between the Essential Membership

Coaches weekly vlogs

and our Ultimate Membership.

Document library

The Members Zone is included for 1-2-1 coaching clients.

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FBM Autumn 2018

Bi-weekly Blog posts

Access to all e-books Spotlight - Looking at Fluid Clients Business goals and growth journeys.

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FBM Summer 2018 FBM Autumn 2018

The Tale of a Business Adventure from Start-Up to Financial Freedom Author and Business Coach, Ray Moore gives us an insight into his new book

How does the new book differ from your first two books?

George's Pursuit Across the Perilous Ocean is written as more of a story than a business book. Because you're following George on his journey and picking up business tips along the way, it's easy to get into and enjoy!

What makes the book helpful to business owners?

For a start, the book can be read in around 1 hour so for business owners with limited time, it's a quick read!

You get to see George's business start from the ground up and I think it's that journey and seeing the challenges he faces that resonate with other business owners.

Hopefully seeing how George overcomes certain things will help others in similar situations.

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FBM Autumn 2018

Where did George's character come from?

Captain George

George is based on your typical hard working business owner. He starts off young and full of hope and things go well for a while but when things start to plateau, he has to learn the best thing to do to encourage his business to keep growing.

What are some of the challenges that George faces throughout the book?

Like any business owner, George faces many challenges and hurdles. I think one of the fundamental challenges business owners struggle with is trusting and allowing your staff to take control when

Fishing Trawler George

your business gets to a certain size.

It's also accepting that your staff may know more than you and that's a positive thing!

What was the key to George's business growth and eventual financial freedom?

When growing a business, the owner mustn't be afraid to leave their comfort

Power Boat George

zone! In fact, multiple comfort zones will have to be left throughout the growth journey as we see with George.

Although it can be daunting, he wasn't scared to leave his comfort zone and take risks to push his business to the next level.

All businesses have periods of plateau but if you don't leave your comfort zone your business will be in a permanent state of plateau and therefore not growing.

To get your copy of George and his pursuit across the perilous ocean, visit fluidbusinessacademy.com and Amazon.com.

Day Tripper George

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FBM Autumn 2018

Read & Learn Fluid Book Club

Which books have the Fluid Business Coaches been inspired by lately?

Ray

This is a worthwhile book not just for business owners but that everyone should read.

The Five Temptations of a CEO by Patrick Lencioni

Peter

Andy

Fanatical Prospecting shows us the amount of effort we need to put in to get great results with finding new leads for the business.

Fanatical Prospecting by Jeb Blount

Here's the hard truth about leadership; it either forces you to get stronger or it slowly destroys your life.

Your Oxygen Mask First by Kevin N. Lawrence

In every industry there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to scale up quickly with support from investors and the media.

24 Assets by Daniel Priestly.

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FBM Autumn 2018

Love him or hate him, Alex Ferguson has

A true story with an interesting insight

shown himself to be a great leader and

into business ethics.

this is a brilliant book from him.

Red Notice by Bill Browder

Leading by Alex Ferguson.

the modern accountant It's more than just the numbers

What will 2019 look like for you?

As we near the end of the year it's a great time to

The majority of SME owners would love to expand

start thinking about all that you've accomplished in

their business but don't necessarily know where to

the last few months. Perhaps you've embraced

begin - it can be a daunting prospect stepping

some of the top trends of 2018 shown below -

out of your comfort zone and onto the path of the unknown!

Cloud accounting - A new accounting trend, the Cloud is being increasingly used to work & enable

At Fluid Business Group we've recognised the

easy access to world-class infrastructure without

need to help business owners grow their

the need to spend huge amounts of money on it. It

enterprise by creating a series of online resources

also paves the way for improved collaboration with

that guide clients through business growth in a

team members and a better overview of the

practical, realistic and useful way.

business' finances

Social Media Strategy - Most businesses use social media to create a presence for their

You've taken care of their financial transaction & records but what if there was more you could offer your clients?

business online - it can reach a wider audience & build brand loyalty. Using social media strategy for

We own all the IP associated with our simple, yet

accounting is also gaining popularity this year as

highly effective online training courses meaning

business owners are becoming more active on

we can re-package the Fluid Business Academy

social media.

with your Company branding! You can then present this to your clients as your own business

Outsourcing - One this years biggest trends is

growth training package.

outsourcing finance & accounting services. This

2019 could be the year you step up as the truly

enables businesses to focus on their primary skills

modern accountant, with more to offer than your

rather than funding a dedicated department.

competitors.

Outsourcing also helps businesses cut down costs and reduce risk of fraud as they rely on dedicated

There comes a point when their passion, hard

professionals instead.

work and experience won’t take your clients business to the next level – that’s where Fluid

But what about next year? What's going to set you apart from the competition?

Business Academy is your best partner for genuine business growth. Get some time back let us take care of the coaching so you can focus

SME owners are often the bread & butter of an

on your core business.

accountancy practise and therefore it makes sense to ensure that these businesses are as successful

Like to know more? Email us at

as possible.

hello@fluidbusiness.co.uk

19|

FBM Autumn 2018

Fluid Business Academy Mini Courses

Time Money

Team Delivery

Our brand new mini courses are focused on the

4 main factors that affect every business. If these areas of your business need

balance and

focus then sign up today at www.fluidbusinessacademy.com