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What's Trending? Winter 2025

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What’s trending?

Get ready to take a deep dive into what’s currently trending this season! Explore how your brand can adapt the latest winter trends into your 2026 promotional merchandise strategy.

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STAR

STRONG

Vinga Baltimore Sporter

Start Strong

January: it’s bleak, it’s dark, it’s depressing. But, it doesn’t have to be. By making January your brand’s most ambitious month yet, you’ll be turning energy into action with kickstart kits, roadmap sessions, and purpose-driven launches that frame the new year as a journey toward clarity.

Lumi Re-Chargeable Running Light

Urban Vitamin Earbuds

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Iqoniq Recycled Sport T-Shirt

Recycled Running Vest


MICR

HABITS

Micro Habits

Prixton Orbyt Smart Ring

Big, overwhelming goals often fall flat in a few months, and you feel deflated. That’s why, this year, they’re going to be replaced with the quiet power of micro-habits. Tiny, deliberate actions - five-minute check-ins, daily reflections, mindful breaks that aim for consistency, not intensity.

Iqoniq Recycled Cotton Quarter Zip Sweater

Stanley Iceflow (700ml)

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Motivational Cards


HE GREAT

DIGITAL DETOX Wooden Sudoku Game

Pillow Pack

The Great Digital Detox Have you been doom-scrolling?

As screen time creeps ever higher, we’re all craving “The Great Digital Detox”. Though this trend isn’t about rejecting technology, it’s about reclaiming attention and energy. It’s about seeking those unplugged moments or establishing tools that encourage mindful breaks.

Mind Recycled Paper Journal

Wooden Roller Massager

Zen Tea Pot | 4 |

Recycled Yoga Mat


EASONAL

ANCHORS Seasonal Anchors

We all look forward to certain things every year, whether it be Christmas, PSLs, or that first summer BBQ. 2026 is going to be all about the seasonal anchors that fill our lives with joy.

Colour Changing Aroma Diffusor

By connecting practices to the season, wellness becomes intuitive, ritualistic, and maintainable.

Panorama Planner

Seedsticks

RPET Picnic Blanket

Hey Pots Succulent

Let’s Get Cozy Scented Candle Cedar Wood

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AI &

SUSTAINABILITY AI and Sustainability

Embracing the AI sustainability trend will be about stepping away from static data and using fluid (couldn’t resist!) accurate, real-time data for responsible, actionable, meaningful change.

Black+Blum Lunch Box

Circular Cup (12oz) - Made From Recycled Trainers

Light-Up Solar Power Bank

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UPPLY CHAI

TRANSPARENCY

Aware Polylana Beanie

Supply Chain Transparency

Everyone wants accountability when it comes to being honest and open about their supply train. Who sourced the materials, how were they transported, and what’s the carbon footprint? Brands that embrace visibility gain trust, demonstrate integrity, and turn complex logistics into storytelling opportunities.

Aware RPET Tote

Aware RPET A5 Portfolio | 7 |

Aware 190T Mini Umbrella

Aware Recycled Travel Bottle Bag


FLAS

FORUMS

Eco Refresher Box

Flash Forums

Short, intense, and highly focused, these popup events deliver deep engagement without the overhead of traditional conferences. Whether virtual, hybrid, or in-person, Flash Forums prioritise content that sparks conversation and action - particularly powerful in winter.

Ocean Bottle Lite

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Notebook and Pen Gift Set


IRCULA

FOCUSED

Circular Now Cup - 12oz

Recycled Circular Tote Bag

Circular Focused From reusable materials and zero-waste catering to take-back programs for swag and packaging, every touchpoint is designed with longevity and environmental responsibility in mind.

Plant It Paper Business Cards

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Dairy Dream A5 (Recycled Milk Cartons) Notebook and Pen Set

15mm Recycled PET Dye Sub Lanyard

Recycled Name Badge


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Turn static files into dynamic content formats.

Create a flipbook
What's Trending? Winter 2025 by Fluid Branding - Issuu