FSGA Media Guide 2014

FLORIDA STATE GOLF ASSOCIATION Advertising & Sponsorship Opportunities

ABOUT THE FSGA Celebrating 100 Years of protecting & preserving the game of golf for future generations.

Founded in 1913, the Florida State Golf Association is the largest, non-profit, state golf organization in the country, with a member-base of 900 golf clubs and 220,000 golfers. Running over 450 days of golf tournaments a year, it is our goal to protect and preserve the game of golf. The FSGA runs numerous championship events as well as USGA qualifiers, including the U.S. Open Sectional and qualifiers for the U.S. Amateur, Mid-Am, Boy’s Junior and many others.

For more information on opportunities with the FSGA, please contact us: Jeff Magaditsch: jmagaditsch@fsga.org Meghan Martinek: megmartinek@fsga.org Aaron Skoviera: aaron@fsga.org Florida State Golf Association 12630 Telecom Drive Tampa, Florida 33637 (813) 632-3742 www.fsga.org

OFFERINGS The FSGA has served the Florida golf community for over 100 years. Now, with the introduction of a reconstructed website, merger with the Florida Women’s State Golf Association, and highly recognized junior tour, there is no better time than now to be involved with our organization.

Sponsors of the FSGA gain access to our affluent group of individual members. With over 220,000 golfers statewide, representing hundreds of private country clubs and daily-fee courses, regular exposure is gained to this large and high net-worth demographic.

Our print material, electronic communications, and signage, reach our 220,000 members regularly. The FSGA offers many ways for you to align your brand with the most influential and affluent golfers in Florida.

THE FSGA

MEMBER Not only are FSGA members the most avid golfers in Florida, but they represent an affluent group within the state. As members of private clubs or regulars at dailyfee courses, they are an influential force not only within the Florida golf economy but they make up a desired consumer base that can be difficult to reach.

FSGA members are regular users of the Internet, email, and social media. We actively use this medium to communicate to them through our newly re-designed website, online magazines, emails, and text messaging.

MEMBERSHIP BASE FSGA Membership:

900 Member Clubs 220,000 Total Members 67% Men 30% Women 3% Juniors Median Age – 52 77% Married 73% College Graduates Enters average of 3 FSGA events per year Play more than 9 rounds a month Median Household Income – $140,000/yr

DIGITAL SPONSORSHIP OPPORTUNITIES STATEWIDE SPONSORSHIP 1 Year

1/2 Year

1/4 Year

$20,000

$12,000

$8,000

24 eRevisions

12 eRevisions

6 eRevisions

Email Blasts Personalized email solely promoting your company sent to FSGA membership.

5

2

1

Web site Banner Your ad will be featured on the FSGA.org homepage and select championship pages within the site during you sponsorship period, alternating locations periodically.

1 year

6 months

3 months

Inside the FSGA Promotion of your company will be featured on a full-page spread in our online magazine, Inside the FSGA, during the course of your sponsorship. The magazine is sent out to the FSGA membership quarterly.

4 issues

2 issues

1 issue

Championship Representation Company logo will be displayed at select championships during the sponsorship year.

FL Open, Am, Senior, Mid-Am, Boys Jr.

Am, Senior, Mid-Am, Boys Jr.

Senior, Mid-Am, Boys Jr.

Handicap eRevision A membership newsletter sent out twice a month, on the 1st and 15th, which includes the member's revised golf handicap. It is sent to the FSGA membership base of 100,000 individuals each time.

DIGITAL SPONSORSHIP OPPORTUNITIES REGIONAL SPONSORSHIP 1 Year

1/2 Year

1/4 Year

$6,000

$4,000

$3,000

Email Blasts Personalized email solely promoting your company sent to FSGA membership.

5

2

1

Web site Banner Your ad will be featured on the FSGA.org sponsor page and select tournament pages within the site during your sponsorship, alternating locations periodically.

1 year

6 months

3 months

4 issues

2 issues

1 issue

Inside the FSGA Promotion of your company will be featured on a half-page spread in our online magazine, Inside the FSGA, during the course of your sponsorship. The magazine is sent out to the FSGA membership quarterly.

Central/North/Panhandle Region Southwest Region Southeast Region

Our One-Day Tournament schedule is divided regionally, as the picture to the left depicts. For regional sponsorship opportunities the following state sections will make up areas available for sponsorship:

•Central/North/Panhandle Region •Southwest Region •Southeast Region

DIGITAL SPONSORSHIP OPPORTUNITIES A LA CARTE SPONSORSHIP Electronic Options

Full Price

20% Discount

25% Discount

Up to 2

3 through 6

7 or more

Side Banner (250x150) (per email)

$1,000.00

$800.00

$750.00

Banner and small article (per email)

$1,300.00

$1,040.00

$975.00

30 Days

60 Days

90 Days

Banner (300x250)

$1,750.00

$2,800.00

$4,000.00

Rotating News Article

$2,000.00

Top Banner (975x200)

$2,000.00 (5 days)

1

2 or 3

Full Year

Half Page (per issue)

$500.00

$400.00

$375.00

Full Page (per issue)

$1,000.00

$800.00

$750.00

1

2 or 3

4+

Half Page (per issue)

$750.00

$600.00

$560.00

FullPage (per issue)

$1,500.00

$1,200.00

$1,125.00

1

2

3+

$3,000.00

$2,400.00

$2,250.00

Erevision

FSGA Website

Inside the FSGA

Global Golf Post

Dedicated Email Per email

SPONSORSHIP SAMPLES

DIGITAL SPONSORSHIP OPPORTUNITIES eRevision Email The FSGA’s eRevision email is a membership newsletter sent out twice a month, on the 1st and 15th, and includes the member's revised golf handicap. It is the optimum digital opportunity to reach this specific consumer.

•Sent to 100,000 individuals each mailing •Members request this email update by signing up for a golf handicap •Unique view rate of 43.53% during last six months •Total view rate of 77.76% during last six months •The required size for your ad image is 250x150 px

DIGITAL SPONSORSHIP OPPORTUNITIES Dedicated Email Blasts A dedicated email blast sent to FSGA members, approximately 100,000 individuals.

Number of emails depends on sponsorship period. You provide the HTML or image file, and we will send it out. Each email must contain a special offer or benefit to FSGA members.

•1 year sponsorship = 5 eBlasts •½ year sponsorship = 2 eBlasts •¼ year sponsorship= 1 eBlast

DIGITAL SPONSORSHIP OPPORTUNITIES Web Site Banner As a statewide sponsor, your ad will be featured on the FSGA.org homepage, sponsor page, and select championship pages within the site during your sponsorship period. As a regional sponsor, your ad will be featured on the sponsor page and select One-Day Tournament pages. All statewide ads will periodically alternate from homepage to championship pages. If you choose to be a presenting sponsor of a championship, your ad will be continuously featured on that specific tournament page.

• Each ad will link to your company’s website or designated “membership special” page.

• The required size for your ad image is 250x209 px.

DIGITAL SPONSORSHIP OPPORTUNITIES eNews Feature – Inside the FSGA Promotion of your company will be featured on a full-page or half-page spread in our online magazine, Inside the FSGA, during the course of your sponsorship. The magazine is sent out to the FSGA membership quarterly.

•Statewide sponsorship = full-page advertisement •Regional Sponsorship = half-page advertisement

DIGITAL SPONSORSHIP OPPORTUNITIES Social Media Promotion of your company will also be featured on our social media sites during the course of your sponsorship. These include the FSGA Twitter and Facebook page.

CHAMPIONSHIP SPONSORSHIP OPPORTUNITIES PRESENTING SPONSOR Your company may choose to sponsor a sole championship and be recognized as the presenting sponsor of the tournament. The following championships have been selected for sponsorship opportunities for the 2013 year. All presenting sponsors will also be recognized at all qualifiers for the specific championship.

2014 Championship Schedule: Florida Open - The Bonita Bay Club - Naples; 1000 participants Florida Senior Open – Breaker’s Rees Jones & Mayacoo Lakes CC; 300 participants Single Championship Presenting Sponsor = $20,000 (Additional sponsorship levels available)

TOURNAMENT SERIES AND EVENT SPONSOR Winter Series: •Single Event – $2,000 •2-3 Events – $1,500 per event •4-7 Events - $1,000 per event •Entire Series (8) - $6,500

SW Amateur Series: •Single Event - $2,000 •3-7 Events - $1,500 per event •8 or More - $1,000 per event

Florida Junior Tour: •Single Event - $2,000 •3-7 Events - $1,500 per event •8 or More - $1,000 per event

Advertising Included: Signage

On-site signs at registration and scoring

Website Advertising

Company banner displayed on tournament page(s) with link

Logo Promotion

Prominent logo placement at designated tournament site (on scorecards, player information, etc.)

Preserving and protecting the game for future generations.