Florida Open Sponsorship - 2014

FLORIDA STATE GOLF ASSOCIATION 2014 Florida Open Sponsorship Bonita Bay Club, Naples

ABOUT THE FSGA Protecting & preserving the game of golf for future generations for over 100 years.

Founded in 1913, the Florida State Golf Association is the largest, non-profit, state golf organization in the country, with a member-base of 900 golf clubs and 220,000 golfers. Running over 450 days of golf tournaments a year, it is our goal to protect and preserve the game of golf. The FSGA runs numerous championship events as well as USGA qualifiers, including the U.S. Open Sectional and qualifiers for the U.S. Amateur, Mid-Am, Boy’s Junior and many others.

For more information on opportunities with the FSGA, please contact us: Jeff Magaditsch: jmagaditsch@fsga.org Meghan Martinek: megmartinek@fsga.org Aaron Skoviera: aaron@fsga.org Florida State Golf Association 12630 Telecom Drive Tampa, Florida 33637 (813) 632-3742 www.fsga.org

OFFERINGS The FSGA has served the Florida golf community for 100 years. Now, with the introduction of a reconstructed website, merger with the Florida Women’s State Golf Association, and highly recognized junior tour, there is no better time than now to be involved with our organization.

Sponsors of the FSGA gain access to our affluent group of individual members. With over 220,000 golfers statewide, representing hundreds of private country clubs and daily-fee courses, regular exposure is gained to this large and high net-worth demographic.

Our print material, electronic communications, and signage, reach our 220,000 members regularly. The FSGA offers many ways for you to align your brand with the most influential and affluent golfers in Florida.

THE FSGA

MEMBER Not only are FSGA members the most avid golfers in Florida, but they represent an affluent group within the state. As members of private clubs or regulars at dailyfee courses, they are an influential force not only within the Florida golf economy but they make up a desired consumer base that can be difficult to reach.

FSGA members are regular users of the Internet, email, and social media. We actively use this medium to communicate to them through our newly re-designed website, online magazines, emails, and text messaging.

MEMBERSHIP BASE FSGA Membership:

900 Member Clubs 220,000 Total Members 67% Men 30% Women 3% Juniors Median Age – 52 77% Married 73% College Graduates Enters average of 3 FSGA events per year Play more than 9 rounds a month Median Household Income – $140,000/yr

FLORIDA OPEN SPONSORSHIP LEVELS PRESENTING PLATINUM $20,000 $10,000 Handicap eRevision A membership newsletter sent out twice a month, on the 1st and 15th, which includes the member's revised golf handicap. Sent to membership base of 100,000 individuals.

Email Blasts Personalized email solely promoting your company sent to FSGA membership prior to the Florida Open.

Website Banner Depending of your sponsorship level, your ad will be featured for a duration of one (1) year on the FSGA.org homepage, Florida Open Championship and qualifying pages, and sponsorship page.

Inside the FSGA Promotion of your company will be featured on a full-page spread in our online magazine, Inside the FSGA, during the course of your sponsorship.

Championship Representation Company representatives & logo may be present &/or displayed at the championship & qualifying sites depending on sponsorship level.

Digital communications to members after tournament as well as logo on tournament summary is available.

GOLD $2,000

SILVER $500

4 eRevisions

2 eRevisions

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2

1

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FSGA main page; FL Open & qualifying page; Sponsor page

Sponsor page

Sponsor page

Sponsor page

2 issues

1 issue

1 issue

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Reps at FL Open/qualifying; Sponsor Board; Logo Placement; Online Tournament Summary

Sponsor Board; Logo Sponsor Board: Sponsor Placement; Online Board; Online Online Tournament Tournament Tournament Summary Summary Summary

SPONSOR ADVERTISING OPPORTUNITES

DIGITAL SPONSORSHIP OPPORTUNITIES eRevision Email The FSGA’s eRevision email is a membership newsletter sent out twice a month, on the 1st and 15th, and includes the member's revised golf handicap. It is the optimum digital opportunity to reach this specific consumer.

•Sent to 100,000 individuals each mailing •Members request this email update by signing up for a golf handicap •Unique view rate of 43.53% during last six months •Total view rate of 77.76% during last six months •The required size for your ad image is 250x150 px

DIGITAL SPONSORSHIP OPPORTUNITIES Dedicated Email Blasts A dedicated email blast sent to FSGA members, approximately 100,000 individuals.

Number of emails depends on sponsorship period. You provide the HTML or image file, and we will send it out. Each email must contain a special offer or benefit to FSGA members.

DIGITAL SPONSORSHIP OPPORTUNITIES Web Site Banner As a Florida Open sponsor, your ad will be featured on the FSGA.org homepage, sponsor page, and Florida Open championship page within the site throughout the year duration.

• Each ad will link to your company’s website or designated “membership special” page.

• The required size for your ad image is 250x209 px.

DIGITAL SPONSORSHIP OPPORTUNITIES eNews Feature – Inside the FSGA Promotion of your company will be featured on a full-page spread in our online magazine, Inside the FSGA, during the course of your sponsorship. The magazine is sent out to the FSGA membership quarterly.

Preserving and protecting the game for future generations .