2012 FLORIDA OPEN SPONSORSHIP
ABOUT THE FSGA
ABOUT THE FSGA Protecting & preserving the game of golf for future generations.
Founded in 1913, the Florida State Golf Association is the largest, nonprofit, state golf organization in the country, with a member-base of 900 golf clubs and 200,000 golfers. Running over 400 days of golf tournaments a year, it is our goal to protect and preserve the game of golf. The FSGA runs numerous championship events as well as USGA qualifiers, including the U.S. Open Sectional and qualifiers for the U.S. Amateur, Mid-Am, Boyâ€™s Junior and many others.
For more information on opportunities with the FSGA, please contact us: Jeff Magaditsch: firstname.lastname@example.org Meghan Martinek: email@example.com Aaron Skoviera: firstname.lastname@example.org Florida State Golf Association 8875 Hidden River Parkway, Suite 110 Tampa, Florida 33637 (813) 632-3742 www.fsga.org
OFFERINGS The FSGA has served the Florida golf community for nearly 100 years. Now, with the introduction of a reconstructed website, merger with the Florida Womenâ€™s State Golf Association, and highly recognized junior tour, there is no better time than now to be involved with our organization. Sponsors of the FSGA gain access to our affluent group of individual members. With over 200,000 golfers statewide, representing hundreds of private country clubs and daily-fee courses, regular exposure is gained to this large and high net-worth demographic. Our print material, electronic communications, and signage, reach our 200,000 members regularly. The FSGA offers many ways for you to align your brand with the most influential and affluent golfers in Florida.
THE FSGA MEMBER
THE FSGA MEMBER Not only are FSGA members the most avid golfers in Florida, but they represent an affluent group within the state. As members of private clubs or regulars at daily-fee courses, they are an influential force not only within the Florida golf economy but they make up a desired consumer base that can be difficult to reach. FSGA members are regular users of the Internet, email, and social media. We actively use this medium to communicate to them through our newly re-designed website, online magazines, emails, and text messaging.
MEMBERSHIP BASE FSGA Membership:
900 Member Clubs 200,000 Total Members 67% Men 30% Women 3% Juniors
Median Age â€“ 52 77% Married 73% College Graduates Enters average of 3 FSGA events per year Play more than 9 rounds a month Median Household Income â€“ $140,000/yr
FLORIDA OPEN SPONSORSHIP LEVELS
Handicap eRevision A membership newsletter sent out twice a month, on the 1st and 15th, which includes the member's revised golf handicap. Sent to membership base of 100,000 individuals. Email Blasts Personalized email solely promoting your company sent to FSGA membership prior to the Florida Open. Website Banner Depending of your sponsorship level, your ad will be featured for a duration of one (1) year on the FSGA.org homepage, Florida Open Championship and qualifying pages, and sponsorship page. Inside the FSGA Promotion of your company will be featured on a full-page spread in our online magazine, Inside the FSGA, during the course of your sponsorship. Championship Representation Company representatives & logo may be present &/or displayed at the championship & qualifying sites depending on sponsorship level. Digital communications to members after tournament as well as logo on tournament summary is available.
FSGA main page; FL Open & qualifying page; Sponsor page
Reps at FL Open/qualifying; Sponsor Board; Logo Placement; Online Tournament Summary
Sponsor Board; Logo Placement; Online Tournament Summary
Sponsor Board: Online Tournament Summary
Sponsor Board; Online Tournament Summary
SPONSOR ADVERTISING OPPORTUNITES
EREVISION EMAIL The FSGA’s eRevision email is a membership newsletter sent out twice a month, on the 1st and 15th, and includes the member's revised golf handicap. It is the optimum digital opportunity to reach this specific consumer. •Sent to 100,000 individuals each mailing •Members request this email update by signing up for a golf handicap •Unique view rate of 43.53% during last six months •Total view rate of 77.76% during last six months •The required size for your ad image is 250x209 px
D E D I C AT E D E M A I L B L A S T S
DEDICATED EMAIL BLASTS A dedicated email blast sent to FSGA members, approximately 100,000 individuals. Number of emails depends on sponsorship period. You provide the HTML or image file, and we will send it out. Each email must contain a special offer or benefit to FSGA members.
WEBSITE BANNER As a Florida Open sponsor, your ad will be featured on the FSGA.org homepage, sponsor page, and Florida Open championship page within the site throughout the year duration. • Each ad will link to your company’s website or designated “membership special” page. • The required size for your ad image is 250x209 px.
INSIDE THE FSGA
ENEWS â€“ INSIDE THE FSGA Promotion of your company will be featured on a full-page spread in our online magazine, Inside the FSGA, during the course of your sponsorship. The magazine is sent out to the FSGA membership quarterly.
Preserving and protecting the game for future generations.