Women's Sponsorships

FLORIDA STATE GOLF ASSOCIATION 2011-2012 Media Kit

ABOUT THE FSGA Protecting & preserving the game of golf for future generations.

Founded in 1913, the Florida State Golf Association is the largest, non-profit, state golf organization in the country, with a member-base of 900 golf clubs and 200,000 golfers. Running over 400 days of golf tournaments a year, it is our goal to protect and preserve the game of golf. The FSGA runs numerous championship events as well as USGA qualifiers, including the U.S. Open Sectional and qualifiers for the U.S. Amateur, Mid-Am, Boy’s Junior and many others.

For more information on opportunities with the FSGA, please contact us: Jeff Magaditsch: jmagaditsch@fsga.org Meghan Martinek: megmartinek@fsga.org Aaron Skoviera: aaron@fsga.org Florida State Golf Association 8875 Hidden River Parkway, Suite 110 Tampa, Florida 33637 (813) 632-3742 www.fsga.org

OFFERINGS The FSGA has served the Florida golf community for nearly 100 years. Now, with the introduction of a revamped Web site, merger with the Florida Women’s State Golf Association, and highly recognized junior tour, there is no better time than now to be involved with our organization.

Sponsors of the FSGA will gain access to our affluent group of individual members. With over 200,000 golfers statewide, representing hundreds of private country clubs and daily-fee courses, regular exposure would be gained to this large and high net-worth demographic.

Multiple print and electronic communications and signage, reach our 200,000 members regularly. The FSGA offers many ways for you to align your brand with the most influential and affluent golfers in Florida.

THE FSGA

MEMBER Not only are FSGA members the most avid golfers in Florida, but they represent an affluent group within the state. As members of private clubs or regulars at daily-fee courses, they are an influential force not only within the Florida golf economy but they make up a desired consumer base that can be difficult to reach.

FSGA members are regular users of the Internet, email, and social media. We actively use this medium to communicate to our members through our newly redesigned Website, online magazines, emails, and text messaging.

MEMBERSHIP BASE FSGA Membership:

900 Member Clubs 200,000 Total Members 67% Men 30% Women 3% Juniors Median Age – 59 77% Married 73% College Graduates Enters average of 3 FSGA events per year Play more than 9 rounds a month Median Household Income – $140,000/yr

DIGITAL SPONSORSHIP OPPORTUNITIES

STATEWIDE SPONSORSHIP 1 Year

1/2 Year

1/4 Year

$20,000

$12,000

$8,000

24 eRevisions

12 eRevisions

6 eRevisions

5

2

1

1 year

6 months

3 months

4 issues

2 issues

1 issue

Florida Open, Amateur, Senior, Mid-Am, Boys Junior

Amateur, Senior, Mid-Am, Boys Junior

Senior, Mid-Am, Boys Junior

Handicap eRevision A membership newsletter sent out twice a month, on the 1st and 15th, which includes the member's revised golf handicap. It is sent to the FSGA membership base of 100,000 individuals each time.

Email Blasts Personalized email solely promoting your company sent to FSGA membership.

Web site Banner Your ad will be featured on the FSGA.org homepage and select championship pages within the site during you sponsorship period, alternating locations periodically.

Inside the FSGA Promotion of your company will be featured on a full-page spread in our online magazine, Inside the FSGA, during the course of your sponsorship. The magazine is sent out to the FSGA membership quarterly.

Championship Representation Company logo will be displayed at select championships during the sponsorship year.

DIGITAL SPONSORSHIP OPPORTUNITIES

REGIONAL SPONSORSHIP 1 Year

1/2 Year

1/4 Year

$6,000

$4,000

$3,000

Email Blasts Personalized email solely promoting your company sent to FSGA membership.

5

2

1

Web site Banner Your ad will be featured on the FSGA.org sponsor page and select tournament pages within the site during your sponsorship, alternating locations periodically.

1 year

6 months

3 months

4 issues

2 issues

1 issue

Inside the FSGA Promotion of your company will be featured on a full-page spread in our online magazine, Inside the FSGA, during the course of your sponsorship. The magazine is sent out to the FSGA membership quarterly.

One-Day Tournament Representation Company logo will be displayed at all regional One-Day events during the 2012 season.

Central/North/Panhandle Region Southwest Region Southeast Region

Central/North/Panhandle, Southwest, or Southeast Regions

Our One-Day Tournament schedule is divided regionally, as the picture to the left depicts.

For regional sponsorship opportunities the following state sections will make up areas available for sponsorship: • Central/North/Panhandle Region • Southwest Region • Southeast Region

CHAMPIONSHIPS PRESENTING SPONSORSHIPS

Your company may choose to sponsor a sole championship and be recognized as the presenting sponsor of the tournament. The following championships have been selected for sponsorship opportunities for the 2012 year. All presenting sponsors will also be recognized at all qualifiers for the specific championship.

2012 Championship Schedule: Senior Championship – Lake Wales Country Club - Lake Wales; 500 total participants Amateur Championship – Bears Club and Loxahatchee Club – Jupiter; 1000 total participants Boys Junior –Sawgrass Country Club and TPC Sawgrass – Jacksonville; 400 total participants Florida Open –Ritz-Carlton – Bradenton and Sara Bay CC – Bradenton; 1000 total participants Mid-Amateur Championship –John’s Island Club – Vero Beach; 500 total participants

TOURNAMENT SERIES AND EVENT SPONSOR Winter Series: • • • •

Single Event – $2,000 2-3 Events – $1,500 per event 4-7 Events - $1,000 per event Entire Series (8) - $6,500

Florida Junior Tour: • • •

Single Event - $2,000 3-7 Events - $1,500 per event 8 or More Events - $1,000 per event

DIGITAL

SPONSORSHIP OPPORTUNITIES

eRevision Email The FSGA’s eRevision email is a membership newsletter sent out twice a month, on the 1st and 15th, and includes the member's revised golf handicap. It is the optimum digital opportunity to reach this specific consumer.

• Sent to 100,000 individuals each mailing • Members request this email update by signing up for a golf handicap • Unique view rate of 43.53% during last six months • Total view rate of 77.76% during last six months

DIGITAL

SPONSORSHIP OPPORTUNITIES

Dedicated Email Blasts A dedicated email blast sent to FSGA members, approximately 100,000 individuals. Number of emails depends on sponsorship period. You provide the HTML or image file, and we will send it out.

Each email must contain a special offer or benefit to members.

• 1 year = 5 eBlasts • ½ year = 2 eBlasts • ¼ year = 2 eBlast

DIGITAL

SPONSORSHIP OPPORTUNITIES

Web Site Banner If you are a statewide sponsor, your ad will be featured on the FSGA.org homepage, sponsor page, and select championship pages within the site during you sponsorship period. If you are a regional sponsor, your ad will be featured on the sponsor page and select tournament pages throughout the duration of your sponsorship. All statewide ads will periodically alternate from homepage to championship pages.

DIGITAL

SPONSORSHIP OPPORTUNITIES

eNews Feature- Inside the FSGA Promotion of your company will be featured on a full-page or half-page spread in our online magazine, Inside the FSGA, during the course of your sponsorship. The magazine is sent out to the FSGA membership quarterly.

• Statewide sponsorship = full-page advertisement • Regional Sponsorship = half-page advertisement

Preserving and protecting the game for future generations.