January Network Newsletter Volume 5

the

NET WORK BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY NEWSLETTER

JANUARY 2020 VOL. 5

top agent awards P. 5

real estate review P. 3

your social media image

P. 13

CONTENT volume 5

02

WELCOME!

Christy’s note and quote of the month

05

WELCOME TO THE TEAM!

New Team Members

NINJA Graduation

12

INSTAGRAM POST & STORY ENTRIES

04

REAL ESTATE REVIEW SUCCESS STORY

TOPS IN THE CO.

06

07

Mega Open House Weekend

AUTOFLOW SUCCESS STORY

Profile Update Tips

08 09 10 HEAR FROM YOUR PEERS!

1

03

CORE SERVICES CORNER

Tips from our Partners

13

HELPFUL TIPS

Your Social Media Image & Teamwork Makes The Dream Work!

Featuring the December 2019 Top Agents and Teams

EVENTS & ACTIVITIES

Company Calendar and Anniversaries

11

MARKETING

Monthly Marketing Update

14

HUMOR & SOCIAL MEDIA

BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY NEWSLETTER

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note from christy Dear Team,

HAPPY 2020!

I hope that you had a wonderful holiday and made great memories with your family and friends.

I also want to say a big thank you to those who took the time to provide feedback on the company survey.

Your comments are invaluable and will be shared at the annual awards along with some changes that we have been working on over the last several months.

I’m happy to share that there weren’t any big surprises.

Most of the constructive comments centered around three topics: our commission plan for agents in the $2-4MM production range, our client fee structure in the lower price points (particularly how much we co-op) and providing more support and education for teams.

I was very touched by your feedback on the things we do well. Your top comments focused around our positive and uplifting culture, professionalism, support (we have your back!) our Brand and the strength and integrity it commands, charitable outreach, and new and experienced agent training and coaching. Each of these qualities sets us apart and describes who we are at our core. We will continue to build upon them in 2020 with some new initiatives.

I look forward to sharing a lot more at our Forever Agent, Forever Brand Annual Awards celebration on February 11!

Each of you are very special to me and I value your input, thank you again!

Much Love,

President and CEO

Qofuote the

WELCOME

month

When people ask what I do I say, “whatever it takes!” ~Unknown

ll a We m a e dr d l o g in

FOREVER AgentBrand annual awards

tuesday, february 11, 2020

Hosted by Your Supporting Cast

2

ANNOUNCEMENTS

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ADVOCATE

Real Estate Review Success Story Britain Brown REALTOR® Mandarin Office

Real Estate Reviews…Not just for experienced Realtors!

"I ran into a familiar face at Publix in late October. I had met him through my mom about a year and a half prior and he knew that I had been nearing the end of college. I told him that I was getting into real estate and to keep me in mind. I told my mom I saw him and she mentioned that she thought she saw him and his wife were building in a new community. I looked them up and discovered that their current home was not for sale. We had just discussed real estate reviews in an office meeting, and I knew that this couple had a sister that lived in the same neighborhood, so I decided to do a review for both of their properties. If for nothing else, for the experience of putting one together and an opportunity to learn more about that neighborhood. I had them printed and bound and delivered them in person. I followed up to answer questions and we set up a time to meet. They were very willing to give me my first listing! As it turns out the sister was looking to move as well and after I began the first listing process, she reached out for a meeting and as a result I’ve also listed her home!

Thanks to Mike Berry for providing his example, it gave me lots of ideas including the table of contents!"

CLICK HERE TO SEE AN EXAMPLE OF BRITAIN'S REAL ESTATE REVIEW!

day of OPEN HOUSE

3

THINGS TO BRING • Open House signs - the number of signs equals the number of guests. Balloons for each sign or some kind of eye catcher to attach to the sign.

Be aware of the sign ordinance in the area/ county.

• Open House registry - Market Watch on your website is the BEST…OR IPad/Tablet with an OpenHouse App. • Listing presentation report for anyone you invited.

• MLS properties available - could be just a list - map them out as well.

• Market Activity Report - for anyone you invited.

• Tool Kit - broom, dust pan, toilet paper, paper towels, hand soap, Windex, chair, card table • Business cards • Buyer Packets

ANNOUNCEMENTS

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CELEBRATE

TOPS IN THE COMPANY TOP AGENTS IN THE COMPANY - DEC. 2019

TOP LISTER

TOP TRANSACTIONS

beaches/icw/southside

beaches/icw/southside

JOE COLLERD

TOP SALES

KATHY DELANEY

st. augustine/murabella

REBECA PEARSON TOP PRODUCER

CHRISTINE MATTHAEI

st. augustine/murabella

TOP TEAMS IN THE COMPANY - DEC. 2019

TOP LISTERS

TOP TRANSACTIONS

avondale

st. augustine/murabella

TOP SALES

TOP PRODUCERS

THE KEYES KRAUSE TEAM

LUPOLE AND ALLEN TEAM

beaches/icw/southside

RIGDON and COMBS TEAM

ALDRIDGE + STRAYER TEAM avondale

TOP OFFICE AWARD WINNERS - DEC. 2019 SAN MARCO SAN JOSE LISTINGS:

ANITA VINING

SALES:

ANITA VINING

TRANSACTIONS:

ANITA VINING

TOP ANITA PRODUCER: VINING

AVONDALE ORTEGA

MANDARIN ST. JOHNS

THE KEYES LISTINGS: KRAUSE TEAM LY SALES: LISA NGUYEN LISA LY TRANSACTIONS: NGUYEN

CHARLIE HILLYER CHRISTELA SALES: AMONKOU CHRISTELA TRANSACTIONS: AMONKOU

TOP ELIZABETH PRODUCER: O'STEEN

BEACHES/ICW SOUTHSIDE JOE COLLERD

LISTINGS:

SALES:

REBECA PEARSON

SALES:

TRANSACTIONS:

REBECA PEARSON

TRANSACTIONS:

TOP REBECA PRODUCER: PEARSON

LISTINGS:

TOP AIMEE PRODUCER: PAFFORD

FLEMING ISLAND ORANGE PARK

LISTINGS:

PONTE VEDRA NOCATEE

SARAH ROTHSTEIN KATHY COLETTI SARAH ROTHSTEIN

TOP CHRIS PRODUCER: COURTNEY

LISTINGS:

PRISCILLA JOHNSON

SALES: BILL IRWIN TRANSACTIONS:

DEB PETTRY

TOP ELIZABETH PRODUCER: HUDGINS

ST. AUGUSTINE MURABELLA LISTINGS:

SHELLEY TRELA

SALES:

KATHY DELANEY

TRANSACTIONS:

JUSTIN PETRUCCI

TOP CHRISTINE PRODUCER: MATTHAEI

Congratulations Team!

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E M O C L E

W

!

M A E T TO THE

• • • • • • •

ANNOUNCEMENTS LYNN TELLA AV DAREN MULHERN PV ERIC WAGNER MA BRETT MALEK SA TIA FIX PV BONNIE BURDITT MB MIKE MALE FL

AND THE

TEAMBUILDER IS...

Recruit a super star agent by February 10 and you could be nominated as “Best Performance by a TeamBuilder” and win

$1,500 COLD, HARD CASH 5

MUST BE IN ATTENDANCE ON FEBRUARY 11 TO WIN.

A member of the franchise system of BHH Affiliates, LLC. Equal Housing Opportunity.

OURCULTURE

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COLLABORATE

AUTOFLOW

AutoFlow

(HUGE) Success Story!

Carla Bahri, REALTOR® Avondale Office

When I first started in January of 2019, I began taking classes immediately. During these courses, we learned the importance of using AutoFlow to be able to stay in touch with our sphere of influence as their Trusted Advisor. At first, I didn't think I could come up with a list of 50 people to start the program but as I started to write down family, friends and business associates, the list grew! Today, I have over 65 addresses on the program including over 150 emails on AutoFlow without any additional cost.

As a result of AutoFlow, I have received 4 listings and two more are coming! At least once a week, I receive a phone call from someone on my list asking me about the value of their home, to thank me for the marketing material they received in the mail, or to discuss their real estate plans.

I find that AutoFlow is significant as an advertising tool to relay information that you are a Trusted Advisor and that the value far exceeds the cost per month. I highly recommend it!

TECH TIP: PROFILE UPDATES Start 2020 with an updated agent profile! Does your bio reflect your 2019 successes? Do all sites have your current agent photo?

Here are some sites you’ll want to check: ae

•

bhhs resource center

realtor.com

•

•

zillow

www.floridarealtors.org

•

linkedin

6

EVENTS & ACTIVITIES

DESCRIPTIONS & DETAILS ON THE EVENTS LISTED HERE CAN BE FOUND ON AE

JANUARY 15TH WEDNESDAY

JANUARY 21ST TUESDAY

JANUARY 28TH TUESDAY

FEBRUARY 3RD MONDAY

INC-Business Building Activities

Week 3 FNR 60 Day Success Plan Real Estate Reviews

Week 4 FNR 60 Day Success Plan FSBO-Expired

INC-Business Planning

Deb - St. Augustine

Deb - Beaches

FEBRUARY 4TH TUESDAY

Deb - Avondale

(AE, Resource Center, XpressDocs & AutoFlow)

JANUARY 22ND WEDNESDAY

JANUARY 16TH THURSDAY

INC-Purchase and Sale Agreement

INC-Income Producing Activities

Deb - San Marco

Deb - Ponte Vedra

JANUARY 23RD THURSDAY

(AE, Resource Center, XpressDocs & AutoFlow)

JANUARY 17TH FRIDAY

INC-Market Evaluation Deb - Ponte Vedra JANUARY 24TH FRIDAY

On-Boarding

On-Boarding

Deb - Corporate JANUARY 20TH MONDAY

Deb - Corporate

JANUARY 29TH WEDNESDAY INC-Seller Consultation 2 Deb - MuraBella

(Creating Online Bus Profile, Testimonial Tree, AE & Videolicious)

JANUARY 30TH THURSDAY INC-Contract to Close Deb - Mandarin

(Creating Online Bus Profile, Facebook & AE)

Buyer Consultation and Process

JANUARY 27TH MONDAY

JANUARY 31ST FRIDAY

Seller Consultation 1

On-Boarding

Deb - Beaches

Deb - Fleming

Deb - Corporate

(AE, Resource Center & Dotloop)

(AE, Resource Center, Buyside & AutoFlow)

Week 5 FNR 60 Day Success Plan Buyer Consultation Deb - Fleming Island FEBRUARY 5TH WEDNESDAY INC-Orientation FEBRUARY 6TH THURSDAY INC-Vital Focus FEBRUARY 7TH FRIDAY On-Boarding Deb - Corporate

JANUARY-ANNIVERSARIES

7

TEAM MEMBER

OFFICE

# YEARS

Jennifer Kaus Terri Rigdon Brigitte Wagner Nancy Estevez Win Kelly Tina Webster Linda Lindenmoyer

Ponte Vedra MuraBella Relocation St. Augustine St. Augustine Ponte Vedra Relocation

5 5 5 10 10 10 15

ANNOUNCEMENTS

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success stories

Another Ninja Installation is completed and the graduates have commenced putting the “Ninja 9” into practice. Congratulations to all 50 of you amazing professional Realtors®, this is a big step to ensure a productive and fulfilling career. For those that have been in the business for a while, you will find strategies to improve your skillset, mindset, and action plans to take your business to the next level. The client-first approach is in line with our culture and mission of making dreams come true for clients, colleagues, and the community. We are all excited to see what the future holds for everyone – please take a moment to say congratulations to our most recent Ninja class!

*Click here to view the Ninja 9* 9*

8

ANNOUNCEMENTS

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success stories BELOW ARE THE 50 “NINJA 9” AMAZING PROFESSIONAL REALTORS® Avondale/San Marco Barry Clark

Heather Creel

Clay Hall

Marilie Daniels

Nathalie Mockler

Maria Floares

Lisa Sharrit

Marilyn Gilman Jane Slater

Beaches/ICW/Southside Ashleigh Clapper

Lisa Gillespie

Kathy Gunter

Lisa Han

Maggie Haynes

Michelle Mancuso

Joe Menzo

Shonna Menzo

Annmarie Peters

Tony Rutkowski

Fleming Island/Orange Park Derrick Bacon

Cyndy Bufford

Dawn Poff

Gabriel Urueta

Corporate Office Maria Wilkes

Mandarin/St. Johns Lynn Abbott

Britain Brown

Quston Gelzer

Bernadette Larson

Chris Swift

Ponte Vedra/Nocatee Rola DaLamielleure

Whitney Gabet

Richa Jeetah

Ryan King

Andreea Light

John Meloche

Austin O'Steen

Sam Saffman

Tim Setterlund

Ashlynn Soellner

Kelli Tatro

Gene Washington

Prosperity Home Mortgage Maritza Chiaway

John O'Connor

St. Augustine/MuraBella Roy Bode

Cinnamon Howard Chuck Snyder

9

Eric McCrea

Lisa Mitchell

Zachary Sharpe

Mimi Wahlmann

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COMMON WAYS TITLE CAN BE HELD

CORE SERVICE CORNERS

SOLE OWNERSHIP: Ownership by an individual or entity capable of acquiring title.

TENANCY BY THE ENTIRETY: Ownership by married persons where each owns the entire estate, with the survivor taking the whole upon the other's death.

CORPORATION: Legal entity is a company owned by shareholders but regarded under the law as having an existence separate from those shareholders.

Have a New Year’s resolution to lose weight or streamline TRUST: Legal title to property is transferred by a grantor to a person called a trustee, to be held and managed by that person for the benefit your life? How about starting with the documents you need of the people specified in the trust agreement, called the beneficiaries. to close a home? Prosperity Home Mortgage (PHM) helps

to streamline the process by having 0 overlays on conventional loans. That means we don’t ask for 1 document that isn’t a requirement from Fannie Mae. This TENANCY IN COMMON: An estate or interest in a land held by two or more persons, each having equal rights of possession and enjoyment, is a huge help because most lenders will ask for additional but without any right of succession by suvivorship between the owners. items to feel comfortable with the risk of the loan and lead LIFE ESTATE: A grant or reservation of the right of use, occupancy and to delays in the process. Add in the ability for clients to ownership for the life of an individual. automatically validate their assets online and our new JOINT TENANCY WITH RIGHT OF SURVIVORSHIP: An undivided interest in automated income approvals, and we have loans where property, taken by two or more joint tenants. The interests must be clients aren’t providing any income or asset documents at equal, accruing under the same conveyance, and beginning at the same all! Lighten the loan with your mortgage process and give time. Upon the death of a joint tenant, the interest passes to the Prosperity Home Mortgage your next referral. surviving joint tenants, rather than to the heirs of the deceased.

COMMUNITY PROPERTY: A form of ownership where spouses or domestic partners own equal interest.

Florida Network PROPERTY MANAGEMENT

PROPERTY MANAGEMENT LAW

Application Process with FNPM: We provide a very thorough application process when someone is interested in renting one of our properties.

Prospective tenants must make three times the monthly rent in income and prove it by showing us their last three pay stubs. If they are moving to the area with a new position, they also have to provide us their offer letter. We run a criminal background check and a credit check. Their credit score needs to be 600 or above. If they meet all these requirements we move on to ordering the lease.

GREAT NEWS!

The 2019-2020 Northeast Florida Education Guides have just been distributed.

A supply was delivered to each office, and more can be delivered by the publisher when needed.

The electronic link will be available shortly and will be posted on AE under “Resources” and then “Relocation Resources.” You’ll enjoy seeing the BHHSFNR logo on the front cover with our company ad on the front inside cover. This is a great resource, especially for your customers with school-aged children who are interested in school ratings and other pertinent information.

We are so fortunate to have so many great schools in the region!

10

MARKETING UPDATES

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Creative Services

MONTHLY MARKETING UPDATE

January 2020

Congratulations, Alex Spivey, on winning a $50 Gift Card to The Floridian!

Thank you everyone who participated in our Instagram Contest! We will randomly select a new winner every Tuesday, until February 11.

Instagram posts are permanent posts that will appear on your profile grid and news feed. Instagram stories automatically disappear after 24 hours and won’t appear on your profile or news feed.

Instagram Post and Story Ideas • • • • • • • • • • •

Open Houses New listings Under Contract New Construction Progress Closings Quotes/Inspiration Listing Photos Testimonials Market Statistics or Market Information Open Houses Closings

• Northeast Florida Events • Client Appreciation Events • Business Meetings • Companywide Business Meetings • Business Planning • Real Estate Information • Local Restaurants and Local Stores

January AutoFlow Lineup • eCard

Is Buying Real Estate a Part of your 2020 Plan?

For a Limited Time... Enjoy $5 off!

Market Watch

Happy New Year!

Arrived January 1st

COMPLIMENTS OF

• Postcard

Ashley Agent REALTOR® 904.000.000

BONOSBARBQ.COM

Market Watch Arriving mid-January

• Bono’s Pit Bar-B-Q Arriving late-January

@bonosbbq

Your Search Begins Here.

Begin your search on my website where you can sign-up for Market Watch and receive email updates on market trends in areas that interest you. Email updates include: • • • •

Average List Price New on Market Listings off Market Sold Homes

• • • •

Average Sales Price For Sale by Price Days on Market Properties for Sale

Connect with me today for more information.

Ashley Agent

REALTOR 904-000-0000 Ashley.Agent@FloridaNetworkRealty.com AAgent.FloridaNetworkRealty.com ®

© 2019 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation

904.332.RIBS(7427)

123 Your Office Address Your City, FL 00000

We are partnering with Bono’s Pit Bar-B-Q to share this delicious offer with you!

At Bono’s, it’s not just about serving great food, it’s about providing the most authentic, traditional southern BBQ experience you’ve ever had! And for a limited time, you are invited to enjoy $5 off any order of $20 or more.

As your trusted real estate advisor, I am grateful to have clients like you! Connect with me today!

Ashley Agent, REALTOR® 000.000.0000 Cell AAGENT@FloridaNetworkRealty.com AAGENT.FloridaNetworkRealty.com

TO REDEEM: Expires February 29, 2020. One Coupon Per Table.

Not Valid with Any Other Offer. No Cash Value.

A member of the franchise system of BHH Affiliates, LLC

For more information about AutoFlow or to join, please contact: AutoFlow@FloridaNetworkRealty.com

11

Custom marketing? Please visit: www.AgentMarketingForm.com

123 Your Office Address Your City, FL 00000

The Network-Gram

Click HERE to view more examples and instructions on how to create the Best Instagram Posts and Stories.

12

MONTHLY TIPS

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SOCIAL MEDIA 1.

Look at your marketing through the eyes of your client.

Your printed and online marketing materials should be polished and professional. Don’t use alluring or provocative photography in advertising, on the Web or on your business cards. Concentrate on your professional proficiency rather than personal information in advertisements, webpages, business social media and business cards.

2.

This is an election year…it’s a good

idea to stay away from political posts

and commentary on your personal

and business social media accounts.

You never know the opinion of your

clients and do not want to offend anyone.

3.

4.

Keep it positive - there is enough negativity in the world!

If you are unsure if something is inappropriate…it probably is.

Sources: Washington Real Estate Safety Council; Louisiana REALTORS® Association; City of Mesa, AZ

Teamwork makes the Dream Work!

13

Each year Kathy and Steve Coletti of the Fleming Island office volunteer to assist with folding and distributing donation bags in Eagle Harbor to support the food drive. This holiday they found themselves short on helpers since both of their children have moved out of the nest, so Kathy reached out to her Fleming Island team and asked if anyone had a student that needed to earn volunteer hours. Cyndy Bufford’s daughter, Chelsea, came through and helped them to fold and distribute over 4,000 bags. As Kathy put it, “It’s not fun, it’s very repetitive and I am so proud of this high school freshman for spending approximately 75 hours over her holiday vacation to make a difference! She is an inspiration and has made it possible for us to help The Food Pantry of Green Cove Springs again this year.” Thank you Chelsea and the Coletti’s for making a huge difference in our community!

social media images Find them on www.FloridaNetworkRealty.com/SocialMediaImages Happy Spring!

Happy Valentine’s Day!

Memorial Day RemembeRing ouR fallen heRos

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Š 2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.Ž Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.