February Network Newsletter Volume 17

The Network Newsletter February 2021

VOLUME 17

T HE NET WORK FEBRUARY 2021

BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY

BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY

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Volume 17

CONTENT

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3 CHRISTY’S NOTE & QUOTE

All limitations are self-imposed.

TOPS IN THE COMPANY

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4 SUCCESS STORIES Another AutoFlow Success Story!

6 TEAMBUILDER All you need is Love 8 EVENTS & ACTIVITIES Company Calendar & Anniversaries

7 CORE SERVICES

TO THE TEAM

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10 MARKETING Monthly Marketing Update 12 EXTRA BUZZ Exclusive Luxury with BHHS Shoutout to Ruthanne & Claudia!

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11 ON THE LIGHT SIDE OF REAL ESTATE

BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY

TECH TIPS

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The Network Newsletter February 2021

Note from Christy

Quote:

Christy Budnick

president and ceo

“It’s hard to beat a person who never gives up.”

~Babe Ruth Dear Team, I don’t know about you guys but I’m still on cloud nine from celebrating all of your 2020 achievements two weeks ago! Your feedback from the awards program was so touching to the whole team and that means the world to me, thank you!

One of the biggest takeaways I had when we surprised the Top Company award winners was their +1’s. Of course the surprise was a blast and we were so excited that we pulled it off, but to hear from two of our very top performers that their +1 for 2021 is to go back to the basics, wow, that says something!

With over $47 million in closed volume, Elizabeth Hudgins is our 2020 top producer.

Elizabeth often partners with her daughter, Sarah Alexander, and the combined duo closed more than $70 million in business. Elizabeth shared that she wants to run her business more like a business, complete with weekly business meetings with Sarah and putting a plan in place to grow the business to greater heights. Weekly business meetings, business planning…sounds like real estate 101 to me, but these proven practices work! Hear from Elizabeth as she describes her +1: View Video Here Stefanie Bernstein shared that over the last 5 years or so she has become lax about reaching out to her sphere because her business has been so strong that she hasn’t had to. With 48 listings and 187 total transactions in 2020 Stefanie achieved tops in listings, sales and transactions but she told us that with such tight inventory she is committed to making 10 calls to her sphere each day to touch base and share information/chat with them so that she is the first person they think of when they think of selling. Listings are the life blood of her business and Stef recognizes that in the tight listing market it’s going to take extra effort to strengthen her inventory.

Listen as Stefanie describes her +1: View Video Here How are you doing with your +1? I hope hearing from two of our Top Company performers inspires you like it did me!

Much love, BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY

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What’s your success Story?

Another AutoFlow Success Story!

CARLA BAHRI

I guess Autoflow is really working!! I received a call from a doctor on my list that said he was considering other real estate professionals, but he liked my ‘coupon’ cards he receives!! His home is off of San Jose Boulevard on Segovia Avenue and we are meeting on the 16th and the 22nd of January. I am going there tomorrow to begin evaluating their home. His children went to school with mine at Bolles.

REALTOR® AVONDALE OFFICE

The home’s value will probably be in the high $800’s.

I’ve already sent him our company brochure and information regarding his home prior to our meeting. I think things are already starting to pick up!!

Very exciting... Thank you!

Carla Video Works!

Jennifer hates being in videos but her assistant, Dee, convinced her to do one for a stale listing that had been on the market way too long. She got dressed up, styled her hair and we shot a 60 sec regular iphone video in the most appealing part of the home for her "stories" and a longer video to make a regular post. Dee posted it on her FaceBook and IG stories 1st as a teaser then the next day posted the longer version. She immediately JENNIFER SEXTON REALTOR® got a text from a contact in her SOI (was never a past BEACHES OFFICE client), who thought the listing was new and wanted to see it asap. Now, the home is under contract (birthday) plus they are having her list their current home. 3 transactions from a few minutes of promotion!

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The Network Newsletter February 2021

TOPS IN THE COMPANY

TOP AGENTS IN THE COMPANY

TOP TEAMS IN THE COMPANY

JANUARY 2021

bonne jones st.

top lister

augustine/world golf village

joe collerd top sales beaches

JANUARY 2021

top transactions

the ott couple lupole & allen tops in transactions

Anita Vining

the ott couple

Anita Vining san

marco

top producer san

marco

tops in listings beaches

st.

tops in sales

augustine/world golf village

st.

augustine/world golf village

campanaro group

tops in production mandarin

TOP OFFICE AWARD WINNERS - JANUARY 2021 SAN MARCO/SAN JOSE

AVONDALE/ORTEGA

listings:

genni jet

listings:

Allison Steilberg

sales:

Anita Vining

sales:

lisa Ly nguyen

transactions:

Anita Vining

transactions:

lisa Ly nguyen

top producer:

Anita Vining

top producer:

Allison Steilberg

MANDARIN/ST. JOHNS

PONTE VEDRA/NOCATEE

listings:

anita gray

listings:

Priscilla Johnson

sales:

teresa ferguson

sales:

tina webster

transactions:

teresa ferguson

transactions:

Priscilla Johnson

top producer:

doug nunnery

top producer:

marcy taylor

BEACHES/ICW/SOUTHSIDE

FLEMING ISLAND/ORANGE PARK

listings:

joe collerd

listings:

kathy coletti

sales:

joe collerd

sales:

sarah rothstein

transactions:

Jennifer Sexton

transactions:

sarah rothstein

top producer:

julia fattahi

top producer:

kathy coletti

ST. AUGUSTINE/WORLD GOLF VILLAGE listings:

bonne jones

sales:

debbie da silva

transactions:

debbie da silva

top producer:

Mary kelley Kryzwick

Congrats

Team!

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TEAMBUILDER WANTS TO BE YOUR LUCKY CHARM Register talent for the team by March 8 and you could win

$250

May the luck of the TeamBuilder be with you!

MUST BE VIRTUALLY PRESENT ON MARCH 9 TO WIN. A member of the franchise system of BHH Affiliates, LLC. Equal Housing Opportunity.

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BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY

The Network Newsletter February 2021

Welcome to the team

Amanda Perry fnpm

Gauri Gupta beaches

Anne McCabe ponte vedra

Josh Romanov ponte vedra

Jenn Collier - beaches Lisa Zielinski - avondale Lisa Peterson - beaches Ellen Sayers - mandarin Savanah Hargett st. augustine

Catherine Osias - mandarin

Diane Wilson mandarin

LET NEW

adventures BEGIN!

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events and act ivit ies

DESCRIPTIONS & DETAILS ON THE EVENTS LISTED HERE CAN BE FOUND ON AE UNDER COMPANY CALENDAR

- February /March 2021 Tuesday 9th

Wednesday 10th

Office Sales Meeting

Rising Star: Rising Star: Rising Star: Buyer Companywide Business Building Income Producing Consultation and Business Meeting Activities Activities Process

Wednesday 17th rising star: market evaluation webinars Mortgage Made Simple +Q and A: 2:00-3:00pm

Title Made Simple +Q and A: 3:00-4:00pm

Thursday 25th

Thursday 18th

Thursday 11th

Monday 22nd

Monday 15th

Tuesday 23rd office sales meeting

Tuesday 16th

Wednesday 24th

Rising Star: Seller Consultation 1

Rising Star: Seller Consultation 2

Google Business Page 10:30am

Rising Star: Purchase and Sale Agrrement

Monday 1st rising star:

Tuesday 2nd

Wednesday 3rd

Thursday 4th

Office Sales Meeting

Rising Star: Business Planning

Rising Star: Vital Focus

Tuesday 9th

Wednesday 10th

Thursday 11th

Monday 15th rising star:buyer

Office Sales Meeting

Rising Star: Rising Star: Business Building Income Producing Activities Activities

webinar

orientation

Rising Star: Contract to Close Monday 8th rising star: tools

webinar

Ninja Intro and Refresh 3 Part Series: Part 1 - 9:00-10:00am

and technology webinar

Ninja Intro and Refresh 3 Part Series: Part 2 - 9:00-10:00am

consultation and process webinar

Ninja Intro and Refresh 3 Part Series: Part 3 - 9:00-10:00am

- February Anniversaries -

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Team Member

Office

Years

Sheila Leonard Justin Petrucci Francine Gorman Susan Froman

GTS St. Augustine Office Ponte Vedra Office Ponte Vedra Office

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BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY

The Network Newsletter February 2021

CORE SERVICES NEWS HAVE CLIENT’S THAT ARE ALREADY PREAPPROVED?

Make sure they’re getting a second opinion on what is likely the largest financial transaction of their lives! Prosperity Home Mortgage is confident in its service as best-in-class in the industry. They’re also confident in putting clients into great loan products with great pricing. Send your clients to PHM today and allow them to try their Meet or Beat program to either match or improve on their offers from a competitor or they get a $250 gift card! Make sure all your clients are getting second opinions and a chance at great rates and service today!

TITLE TIP - SURVEY QUESTIONS Here are some questions that we often get regarding surveys.

1. When is a new survey required?

2. Why do surveys take so long to turnaround?

3. How often do flood elevation certificates change?

CLICK HERE FOR FULL DOCUMENT

RELOCATION:

Do you have a customer who has a real estate need outside of Northeast Florida? This is a great opportunity for you to address that customer’s need while making some easy money through an outgoing referral. With the customer’s permission to be referred, our broker-to-broker referral coordinator, Kathy Stepulaitis, will then manage the referral for you. Just click on the outgoing referral link on AE, under resources, and then relocation resources, to provide the details to Kathy.

NARPM was fortunate to have an update of the CDC Eviction status with Harry Heist in January.

Please find links below for Questions and Answers to the CDC Order and CDC Links and Resources.

These were as of January 21, 2021 however, Harry updates his website ‘EVICT.com’ whenever something changes. If you have any questions, feel free to reach out to your Property Manager. If we do not have the answer, we can get the answer for you.

CLICK HERE FOR FULL VERSION OF “EVICTION MORATORIUM” CLICK HERE FOR ADDITIONAL RESOURCES

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CREATIVE SERVICES

February Monthly Marketing Update MEGA OPEN HOUSE WEEKEND Mega Open House Weekend is February 20 - February 21!

We have eCards and social media images for you to share!

eCards available in Marketing Resource Center

Click the link below to download the social media images https://bit.ly/2PtyuLy

Or visit www.FloridaNetworkRealty.com/SocialMediaImages

FEBRUARY AUTOFLOW LINEUP

CELEBRATE

BUY ONE, GET ONE FREE ADMISSION*

Which remodeling projects will create the greatest return when a home is sold?

94%

Not all home improvements are created equal...

If you are planning on listing your house for sale this year, it’s smart to know which home renovations add the most value. Minor renovations can go a long way towards improving the quality of your everyday life and/or impressing potential buyers. Connect with me today and let’s review which home improvements you are considering and how it can impact your return on investment (ROI).

88.7%

Ashley Agent REALTOR® 904.000.0000

JACK NICKLAUS Class of 1974

Job cost: $3,599 Resale value: $3,191

Siding Replacement vs.

76%

vs.

66.6%

Deck Addition (wood) Job cost: $12,714 Resale value: $9,786

Siding Replacement (vinyl) Job cost: $13,153 Resale value: $10,000

We are partnering with the World Golf Hall of Fame to share this special offer with you!

Deck Addition (composite) Job cost: $18,506 Resale value: $12,327

123 Your Office Address

76.3% 73.2% 68.2%

Source: Remodeling Magazine, 2020 Cost vs Value Report, Mid-Range Projects ©2021 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation

COMPLIMENTS OF

Garage Door Replacement

Your City, FL 00000 Resale value: $12,550

Your FOREVER Agent. Your FOREVER Brand.

Kevin Waugaman REALTOR® 904.296.6400 Kevin.Waugaman@FloridaNetworkRealty.com KWaugaman.FloridaNetworkRealty.com

worldgolfhalloffame.org

Manufactured Stone Veneer Job cost: $8,797 Resale value: $8,265

(fiber-cement) 80.5% 123 YourJob Office Address cost: $15,582

77%

Free adult admission with the purchase of one full-priced adult admission.

67% 66.7%

Minor Kitchen Remodel Job cost: $22,125 vs.

Resale value: $16,884

Window Replacement (vinyl) Job cost: $16,992 Resale value: $12,431

vs.

58.7% 66.1%

Major Kitchen Remodel

The World Golf Hall of Fame honors and celebrates golf’s greatest players and contributors. This made me reflect on those who took part in my success in 2020 - YOU! In honor of your contribution, I invite you to enjoy a free admission to the World Golf Hall of Fame.* Come Celebrate YOU and Golf’s Greatest Legends!

Job cost: $65,166 Resale value: $38,249

Window Replacement (wood) Job cost: $20,724 Resale value: $13,702

Connect with me today with any questions or for a real estate review - just in time for the spring selling season.

Roofing Replacement (asphalt shingles)

Your FOREVER Agent. Your FOREVER Brand.

Job cost: $22,450 Resale value: $15,303

Ashley Agent REALTOR® 904.000.0000 YourEmail@FloridaNetworkRealty.com AAgent.FloridaNetworkRealty.com

Entry Door Replacement (steel) Job cost: $1,798 Resale value: $1,205

Bathroom Remodel

Job cost: $19,680 Resale value: $13,130

Your City, FL 00000

vs.

53.9%

*To Redeem: Free adult admission with the purchase of one full-priced admission.

Valid May 15,Free 2021.

Cannot be combined any other offers. *Tountil Redeem: adult admission with thewith purchase of one full-priced admission.

Valid untilof HomeServices May 15, 2021. be affiliate, and ©2021 BHH Affiliates, LLC. An independently operated subsidiary of America, Inc., aCannot Berkshire Hathaway a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered combined with any other offers. service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity. Information not verified or

Bathroom Addition

Job cost: $45,310 Resale value: $24,433

guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation

Home Improvements that Add Value Postcard Arrived Early-February

eCard Happy Valentine’s Day! Arrived Mid-February

World Golf Village Hall of Fame Postcard Arriving Late-February

For more information about AutoFlow or to join, please contact: AutoFlow@FloridaNetworkRealty.com

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The Network Newsletter February 2021

WHY CRIMINALS CHOOSE YOU

Look at yourself through the eyes of an attacker.

You’ll see what makes you the perfect target and how you can change that. See below for the steps an attacker may go through to pick the perfect target.

by Keith James

1. Observation: In real estate, a vulnerable target is an agent working

alone or one who provides a financial motive — someone who carries

the appearance of wealth. Women are usually chosen over men, as they

are perceived to be weaker and less likely to have the ability to defend themselves.

2. Testing: If approached does their potential victim look at them right in the eyes and establish personal boundaries, or does the victim’s body language broadcast fear and uncertainty? The criminal may also ask questions at a showing or over the phone: Are any other buyers expected to be there? Are you working alone today? Is it a vacant property?

3. Selection: Criminals choose a person they feel they will be able to control, intimidate, or overpower without strong resistance. Based on their observations, whoever appears the weakest and the most likely to comply with their demands will be selected.

4. Isolation: To avoid discovery from others, criminals will attempt to entrap their victim in an isolated area or move that person to an isolated location of their choice. The property you list that offers “great privacy” can translate to “great opportunity” for the criminal. The more secluded the property, the better the opportunity. Neighbors or pedestrian traffic can be a deterrent to the criminal’s plan, and darkness is always preferred to daylight or well-lit communities.

How aware of your surroundings are you? Does your body language communicate confidence? Are there steps you can take to make yourself less vulnerable and remove the perception of opportunity? Looking at yourself through the eyes of a criminal can greatly improve your chances of never becoming a victim.

Keith James is the founder and president of James Security Associates

for complete article…why criminals choose you

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realtor magazine

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EXCLUSIVE LUXURY MARKETING WITH BHHS PRESTIGE SPRING

We are currently working on the Berkshire Hathaway HomeServices Prestige Spring 2021 issue (shipping in February), which will also repeat in the Unique Homes Spring issue (shipping in March).

Prestige offers a print, digital, online and social media program which is exclusive to BHHS network agents and offices and targets high net worth individuals.

Prestige Distribution: 20,000 • Copies direct-mailed to individuals who have a net worth of $25 million and higher.

• Distribution in domestic and international airline lounges.

• Distribution to the best clients and prospects among those advertising in each issue.

• Luxury Collection Specialists and Berkshire Hathaway HomeServices marketing directors.

Unique Homes Distribution: Reaching relevant buyers in today's marketplace that have the means to purchase the homes featured.

• Mailed to homes valued at $5 million and higher across the U.S. • Sold by subscription.

• At newsstands and bookstores worldwide.

• Sent to industry-leading agents and their top clients.

• Digital edition distribution and on uniquehomes.com.

Additional online, social media and direct mail benefits include: • Your headshot, bio and advertised luxury properties on uniquehomes.com/agents.

• Ability to feature unlimited properties online through

March 2022.

• Customized copies of the Issue, featuring your picture and

contact information on the cover, sent to your provided

mailing list of 100 (for full pages).

Watch the below video to learn more about the Prestige distribution strategy.

SHOUTOUT TO RUTHANNE AND CLAUDIA! I had a closing (my client was the seller) that was delayed a week.

After the seller signed we found out the buyer's lender required an additional document be signed by the seller and notarized. Claudia did us a huge favor closing it yesterday since she didn't receive the package in a timely matter, but she felt bad for the seller because of the week long delay. On her way home, Ruthanne went to the seller's KAT WET MORE home and notarized the lender's document! I can't begin to explain how much I appreciate the extra effort given by both Ruthanne and REALTOR® FLEMING ISLAND OFFICE Claudia, GTS Rocks!

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BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY

The Network Newsletter February 2021 WHO’S THE MOST AWESOME CLIENT I SEE IN MY FUTURE?

Being in real estate I see a lot of weird and random things When you keep putting the same house on the market with different photos...

NEW AGENT

When I receive a text from seller/buyer who I love and want to talk to all the time...

BUYERS AGENT

LISTING AGENT

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Florida Network PROPERTY MANAGEMENT

Š2021 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.

Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.

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