Network Newsletter: Special Annual Awards Edition

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NET WORK berkshire hathaway homeservices florida network realty special edition e-newsletter

FOREVER Agent

Brand

31 annual awards winners st

SPECIAL EDITION

2019 COMPANY TOP WINNERS EVENT HIGHLIGHTS JANUARY 2020 TOP WINNERS BERKSHIRE HATHAWAY LATEST NEWS

Dear Team, It was so much fun celebrating your 2019 achievements with you this morning at our Annual Awards Meeting!

Over the last six months we have assessed the competitive landscape for each of our lines of business. In brokerage, we specifically looked at where we lost some good agents and what we found is that we are great at selecting talent and helping agents grow their business, but just as a newer agent is about to escalate and become highly productive, typically in the $2-4MM range, some are lured away with the promise of a higher split AND full support. Now we know that you guys are smarter than that. You recognize that there is no way to offer a “cap” or 100% without sacrificing support, training, coaching and marketing support among other things. You also know that higher splits do not translate into higher net income…it is the combination of support, expenses, the cost of your time and split that results in higher net income.

With that said, we also recognize when we need to make some changes. We shared the new plans this morning and each of your brokers will schedule a meeting with you to transition over to the new plan if it is better for you. In some cases, for agents that are already at a high split, your current plan may be best for you.

Keeping great agents in all phases of their career makes sense and makes us all stronger, giving us more market share, more brand awareness through marketing and signs in yards and greater access to resources that benefit each of you. So how are we doing this? Our new average split will be just over 81% which means that 81¢ of every dollar received in brokerage is paid directly to our agents with only 19¢ out of every dollar left over to pay for all of the things that you’ve made clear are important to you. Clearly, that isn’t possible. Two things make this possible: a small increase in our fees and greater use of our Core Services.

Our goal with these changes is to provide the absolute best level of service where we can both take advantage of economies of scale (Core Services) to reduce expenses and pay you at a level that is highly competitive in the marketplace. Nearly 80% of consumers desire the full service we offer with brokerage, mortgage, property management, relocation and title and we are uniquely positioned to provide them with exceptional service and extremely competitive pricing…a win-win!

As I look across the industry, I have never been prouder of you nor more committed to our strength and resolve to focus on relationships amid a competitive field that is in a mad scramble to the bottom to be the cheapest option. We place a higher value on you, our Brand and the level of performance we bring as real estate advisors for our clients.

Many of us got into this business to help people. And guess what, the people still want our help!

Much Love,

President and CEO

Chasm I want to make it very clear who we are…and who we are not. There are two main types of companies with other hybrids in between: High Value Model and Discount Model. From the principles on which we were founded in 1988: “To Raise the Level of Professionalism in Real Estate”; to the decision to do the right thing and remain Single Agents back in 2008 when the state decided that Transaction Brokerage was the way to go to lower liability; to our business model of hiring the right people, paying you well AND providing the support that helps you win more listings and buyers at a lower cost to you. All of this culminates in a higher level of service to your clients.

The other extreme is the “100%” or “cap” companies. They hire as many people as are willing to hang a license and offer a higher split, but the agent is responsible for all expenses, receives less support, lesser competitive advantage and little to no brand credibility. The scary thing is that this means that there are thousands of agents in our marketplace with varying degrees of education and one broker for all of them.

To clarify, we’ve put together a chart with just of the few major differences between the two models. I’m not saying that one is right and one is wrong, but I am saying that we have no desire to become a discount model. Our clients and each of you deserve better.

VALUE BUSINESS MODEL

DISCOUNT BUSINESS MODEL

Non-Competing Brokers championing for your success!

Single Agency, the highest level of Representation.

We grow together and we don’t succeed unless you succeed.

Invest in you through AutoFlow, AE, agent website, Dotloop, Marketing Resource, Buyside, Waze, Ninja, Creative Services Marketing Team, Deb: Your Digital Marketing Specialist and much more!

Attorneys on staff to help you with your transactions even when they’re not closing with GTS! Community Advocates: from Company Dollar, a donation is made to Dreams Come True from each closed transaction.

We believe in building lifelong relationships and have put the tools and training in place to support this philosophy.

One stop shop for clients: Brokerage, Title, Mortgage, Property Management, Relocation and Home Warranty. Ability to solve problems easily since we are all on the same team.

We support different agent business models from individual agents to partners to teams. One size does not fit all.

Number 3 Most Respected and Admired Brand in the World, topped only by Apple and Amazon!

One Broker for over 1,000 Realtors or Competing Brokers.

Transaction Broker: single agency is too much “risk” 100% or “Cap” where they bank on you paying loads of fees and not making the cap.

Research it, buy it, learn how to use it yourself and have to stay on top of trends to remain competitive.

E&O: we hire the attorney at a reduced cost and participate in claims costs. We even offer the opportunity to have the deductible waived if certain published criteria are met.

Bottom Line: 85% of consumers choose value.

We are a HomeServices company focused on providing value.

Pay for attorney advice on transactions and issues that arise.

Not part of the culture and definitely not paid by the company.

Transactional focus. Churn and burn and onto the next transaction.

Scattered resources without accountability to customers.

Teams are the main focus to take some of the leadership responsibilities off of the Team Leader or Broker.

Most are recognized as discount firms.

Pay for E&O Insurance but you’re on your own to obtain representation in a claim situation where the cost falls solely on you.

Bottom Line: 15% of consumers choose the cheapest option.

CONGRATULATIONS

TO OUR TOPS IN THE COMPANY COMPANY TOP PRODUCING AGENT PRISCILLA JOHNSON $30 MILLION Ponte Vedra/Nocatee

COMPANY TOP IN LISTINGS

COMPANY TOP IN SALES

STEFANIE BERNSTEIN

JOE COLLERD

53 UNITS

52 UNITS

St. Augustine/ Murabella

Beaches/ICW and Southside

COMPANY TOP IN TRANSACTIONS

COMPANY TOP PRODUCING TEAM

ANITA VINING

RIGDON AND COMBS

151.2 UNITS San Marco/ San Jose

$13.3 MILLION St. Augustine/ Murabella

ROOKIE OF THE YEAR

SOPHOMORE SLUGGER

MELISSA OTT

MIKE ROLEWICZ

St. Augustine/ Murabella

Ponte Vedra/ Nocatee

2019 ANNUAL AWARDS

Anita Vining

Priscilla Johnson

San Marco Top Transactions

Stefanie Bernstein

St. Augustine/MuraBella Top Lister

Chairman’s Circle Gold Joe Collerd Beaches Top Sales

Rigdon and Combs

St. Augustine/MuraBella Top Team

Rookie of the Year

Sophomore Slugger

Ponte Vedra Top Producer

President’s Circle

Chairman’s Circle Platinum

Chairman’s Circle Platinum

Chairman’s Circle Diamond

TOPS IN THE COMPANY

Melissa Ott

Mike Rolewicz Ponte Vedra Chairman’s Gold

Avondale Chairman’s Platinum

Allison Steilberg

Avondale Chairman’s Platinum

Jennifer Sexton

Elizabeth Hudgins

St. Augustine/MuraBella Leading Edge

Tina Webster

Karen Aibel

Lee Elmore

Wes Mock

Ponte Vedra Chairman’s Gold

Beaches Chairman’s Gold

Julia Fattahi

Team Lupole/Allen

Avondale Chairman’s Gold

Beaches Chairman’s Gold

Beverley Brooke

Beaches Chairman’s Gold

Ponte Vedra Chairman’s Gold 25-Year LEGEND

Beaches Chairman’s Gold

Beaches Chairman’s Gold

Beverly Hecht

Beaches Chairman’s Gold

Janet Westling

Deb Pettry

Elizabeth O’Steen

Tansy Moon

Lisa Sandifer

Ponte Vedra Chairman’s Gold 5-Year LEGEND

Avondale Chairman’s Gold

Beaches Chairman’s Gold

Ponte Vedra President’s Circle

Ponte Vedra President’s Circle

Sarah Rothstein

The Bade Team

Shelley Trela

Jane Slater

Fleming Island Chairman’s Gold

St. Augustine/MuraBella President’s Circle

Maxwell-Leuthold Team

Beaches President’s Circle

Mandarin President’s Circle

Josh Nugent

Allison Ginder

Nicole Sherman Mandarin President’s Circle

Avondale President’s Circle

Shannon Boahn

Susan Tuohy

Aldridge + Strayer Avondale President’s Circle

Willie Lane

Beaches President’s Circle

Shonda Campanaro

Leading Edge

Beaches President’s Circle

Christine Matthaei

Lynne Ferguson

Shannon Gullion

Lea Underwood

Ponte Vedra President’s Circle

St. Augustine/MuraBella President’s Circle

St. Augustine/MuraBella President’s Circle

Corporate Headquarters & Relocation Services

Sarah Alexander

Beaches President’s Circle

Avondale President’s Circle

Avondale President’s Circle

San Marco President’s Circle

Marc Fagan

Avondale President’s Circle

Charlie Hillyer

Beaches President’s Circle

The Sold Sisters

St. Augustine/MuraBella President’s Circle

Mandarin President’s Circle

St. Augustine/MuraBella President’s Circle

Debbie da Silva

Teresa Ferguson

Lisa Ly Nguyen Avondale President’s Circle

Ponte Vedra President’s Circle

Donna Matthews

Missy Boyle

Liz Bobeck

Donna Warpool

Casey Johnson

St. Augustine/MuraBella Leading Edge

Beaches Leading Edge

2019 ANNUAL AWARDS

Mandarin President’s Circle

Avondale Leading Edge

Beaches Leading Edge

Neill Lasher

Beaches President’s Circle

2019 ANNUAL AWARDS

Donna Hodges Team

Nancy Massengill

Annette Boender

Kathy Coletti

Kristoff-Walters

Rebeca Pearson

Hollis + Hull

Tracey Paulsen

Mandarin Leading Edge

Fleming Island Leading Edge

Beaches Leading Edge

Mike and Cindy Jones

Ponte Vedra Leading Edge

Ponte Vedra Leading Edge

Beaches Leading Edge

Beaches Leading Edge

Bill Irwin

Michael Starling

Wendy Patton

Cheryl Dolan

Win Kelly

Joy Gunter

Al Kekec

Avondale Leading Edge

Ponte Vedra Leading Edge

St. Augustine/MuraBella Leading Edge

Beaches Leading Edge

Beaches Leading Edge

Devon Witt

Jennifer Kaus

Claudia Berger-Ayer

Beaches Leading Edge

Ponte Vedra Leading Edge

Ponte Vedra Leading Edge

Ponte Vedra Leading Edge

Avondale Leading Edge

Ponte Vedra Honor Society

Judy Law

Amanda Creech

Myrna Brannon Beaches Leading Edge

Fleming Island Honor Society

Zack Williams

The Keyes Krause Team

Victoria Gallant

Kelly Crouse

Samantha Parsons

Avondale Honor Society

Avondale Leading Edge

Ponte Vedra Leading Edge

Beaches Honor Society

Ponte Vedra Leading Edge

Mandarin Leading Edge

Kat Wetmore

Beaches Leading Edge

Beaches Leading Edge

Mike Berry

Beaches Honor Society

Rob Guy

Mandarin Honor Society

2019 ANNUAL AWARDS

Patti Namey

Roxane Felder

Linda Ohlrich

Leighton Holmes Tesche Avondale Honor Society

Ponte Vedra Honor Society

Katherine Davidson

Molly Thompson

Tracy Thompson

Diane Farmer

Jeanne Oursler

Mandarin Honor Society

Beaches Honor Society

Fleming Island Honor Society

Ponte Vedra Honor Society

Avondale Leading Edge

San Marco Honor Society

Ponte Vedra Honor Society

Leslie Taylor

Mandarin Honor Society

Ponte Vedra Honor Society

Christela Amonkou

Nelson Higgins

Honor Society

Honor Society

Dee Burnett

Mandarin

Avondale

Mary Kelley Kryzwick

St. Augustine/MuraBella

Richa Jeetah Ponte Vedra Honor Society

Ponte Vedra Honor Society

CeCe Cummings

Maggie Haynes

Honor Society

Honor Society

Honor Society

Avondale

Rebecca Romaine

St. Augustine/MuraBella Honor Society

Amy Kooba

Ponte Vedra

JulioCesar Mendez

Cyndi King

Beaches

Kathy Peters

Justin Petrucci St. Augustine/MuraBella

Honor Society

Beaches Honor Society

Barry Chefer

Mandarin

Stacey Scanlan

Helen Willoughby

Leslie Fraleigh

Margie Rasey

Honor Society

Honor Society

Honor Society

Honor Society

Pam Belcher

Connie Owen

Michele Segars

Chris Courtney

St. Augustine/MuraBella

Avondale

Avondale

Beaches

Honor Society

Honor Society

Anita McNeill

Kathy Davenport

Hazel Tweedale

Honor Society

Honor Society

Honor Society

Honor Society

Honor Society

Ponte Vedra

Honor Society

Fleming Island

Honor Society

Susan Froman

Blake Meacham

Sanita Basimamovic

Gary Denman

Bill Fannin

Camilo Ramirez

Nancy Estevez

Joy Walker

Honor Society

Honor Society

Carolyn McLean

Honor Society

Avondale

Ponte Vedra

Ponte Vedra

Mandarin

Avondale

Fleming Island

St. Augustine/MuraBella

Mandarin

Ponte Vedra

Honor Society

Honor Society

Lynn Mattingly

Holly Wiegmann

Jenny Burnett

Honor Society

Honor Society

Beaches

Ponte Vedra

St. Augustine/MuraBella

Honor Society

Ponte Vedra

Avondale

Honor Society

Fleming Island

San Marco

Honor Society

St. Augustine/MuraBella

Honor Society

Avondale

Honor Society

2019 marathon winners AVONDALE/ SAN MARCO

MANDARIN/ST. JOHNS

Anita Vining

Charlie Hillyer

BEACHES/ICW & SOUTHSIDE

ST. AUGUSTINE/MURABELLA

Al Kekec Beverly Hecht Jennifer Sexton Joe Collerd Marc Fagan Tansy Moon

Debbie da Silva Shelley Trela Stefanie Bernstein

PONTE VEDRA/NOCATEE

FLEMING ISLAND/ORANGE PARK

Deb Pettry Priscilla Johnson

Kathy Coletti Sarah Rothstein

2019 top office awards OFFICE

LISTINGS

SALES

TRANSACTIONS

PRODUCTION

SAN MARCO SAN JOSE

Anita Vining

Anita Vining

Anita Vining

Anita Vining

MANDARIN ST. JOHNS

Charlie Hillyer

Shonda Campanaro

Charlie Hillyer

Nicole Sherman

PONTE VEDRA NOCATEE

Priscilla Johnson

Priscilla Johnson

Priscilla Johnson

Priscilla Johnson

AVONDALE ORTEGA

Lisa Ly Nguyen

Allison Steilberg

Lisa Ly Nguyen

Allison Steilberg

BEACHES / ICW & SOUTHSIDE

Joe Collerd

Joe Collerd

Joe Collerd

Jennifer Sexton

FLEMING ISLAND ORANGE PARK

Kathy Coletti

Sarah Rothstein

Sarah Rothstein

Sarah Rothstein

ST. AUGUSTINE MURABELLA

Stefanie Bernstein

Stefanie Bernstein

Stefanie Bernstein

Stefanie Bernstein

2019 chairman's cup PONTE VEDRA/NOCATEE

TOPS IN THE COMPANY JAN 2020 TOP TEAMS IN THE COMPANY

TOP AGENTS IN THE COMPANY

TOP LISTER

TOP TRANSACTIONS

st. augustine/murabella

st. augustine/murabella

STEFANIE BERNSTEIN STEFANIE BERNSTEIN

TOP SALES

STEFANIE BERNSTEIN st. augustine/murabella

TOP LISTERS

TRANSACTIONS MIKE AND CINDY TOP ALDRIDGE + STRAYER JONES avondale/ortega avondale/ortega

TOP PRODUCER

ELIZABETH HUDGINS

TOP PRODUCERS

TOP SALES

ALDRIDGE + STRAYER

ponte vedra/nocatee

avondale/ortega

RIGDON AND COMBS

st. augustine/murabella

TOP OFFICE AWARD WINNERS - JAN. 2020 AVONDALE ORTEGA

SAN MARCO SAN JOSE LISTINGS:

ANITA VINING GENNI JETT

LISTINGS: ALLISON STEILBERG

ANITA VINING

SALES: JULIA FATTAHI JULIA TRANSACTIONS: FATTAHI

TOP ANITA PRODUCER: VINING

TOP JANE PRODUCER: SLATER

SALES: TRANSACTIONS:

BEACHES/ICW SOUTHSIDE

LISTINGS:

TANSY MOON

LISTINGS:

SALES:

TANSY MOON

SALES:

TRANSACTIONS:

TANSY MOON

TRANSACTIONS:

SHONDA CAMPANARO

LISTINGS: SALES:

SALES: ROB GUY TRANSACTIONS:

SHONDA

RYAN HEADY

MIKE ROLEWICZ

TRANSACTIONS: BILL IRWIN

TOP ELIZABETH PRODUCER: HUDGINS

ST. AUGUSTINE MURABELLA LISTINGS:

STEFANIE BERNSTEIN

SARAH ROTHSTEIN

SALES:

STEFANIE BERNSTEIN

SARAH ROTHSTEIN

TRANSACTIONS:

STEFANIE BERNSTEIN

TOP EILEEN PRODUCER: MORRISON

WENDY PATTON

CAMPANARO

TOP SHONDA PRODUCER: CAMPANARO

FLEMING ISLAND ORANGE PARK

LISTINGS:

TOP TANSY PRODUCER: MOON

PONTE VEDRA NOCATEE

MANDARIN ST. JOHNS

TOP DONNA PRODUCER: MATTHEWS

Congratulations Team!

9

NETWORK

9 NEW pieces of business in each quarter: NEW BUYER CONTRACTS

NEW NEW LISTINGS LISTINGS LISTINGS SOLD *DOES NOT INCLUDE RELISTS.

one•to•won ONE NEW LISTING PER MONTH RELISTS NOT INCLUDED

PRIZES NETWORK 9: 9:

Win $1000 per agent who achieves 9 pieces of business each quarter, all year long!

$ ONE TO WON: Win WON: 1000 per agent who achieves one new listing every month!

Teams: Earn $1,000 per Team Member when the team achieves the award! See team rules for details.

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Thank you

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