October Network Newsletter Volume 13 - Recruits

THE NETWORK ISSUE #13 - OCTOBER 2020

BERKS H I R E H AT H AWAY H O ME S E RVI CE S F LO R I DA N E T WO R K RE ALT Y N E WS L E T T E R

WEBINAR IN A BOX

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WELCOME!

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CONTENT SUCCESS STORIES

TOPS IN THE CO.

WHAT'S YOUR STORY?

Featuring the September Top Agents & Teams

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WELCOME

Mabel Perez - FOCUS 1st

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TEAMBUILDER

Mega Open House, Shred Event & Berkshire Boo

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Christy’s Note & Quote

Company Calendar & Anniversaries

Tips from our Partners

EVENTS & ACTIVITIES

CORE SERVICES CORNER

TeamBuilder is Thankful For You!

My Oh My, Pumpkin Pie Register a new agent by November 9 and you could win

$250

Must be present virtually or in person on nOVEMBER 10 to win.

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A member of the franchise system of BHH Affiliates, LLC. Equal Housing Opportunity.

MARKETING

Monthly Marketing Update

To the Team

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TeamBuilder Contest!

HELPFUL TIPS

Safety & Tech Tips

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A Feastful of Cash!

HUMOR & SOCIAL MEDIA

Humor and Social Media

Note from Christy Quote: “Be vigilant. Guard your mind against negative thoughts.” ~Buddha Dear Team, Recently I’ve found myself reading GNN, the Good News Network. I read a lot of business news articles as well but this has been a tough year and I’ve been drawn to this news feed that was founded by a person who was tired of the “barrage of negativity experienced in the mainstream media.” If you haven’t checked it out, it is worth a read!

Last week I ran across this story and thought it would make you smile like it did for me: When a stressed-out mom rolled up to a McDonald’s drive-thru to purchase a meal for her children, she realized with dismay on making her order that she’d left her purse at home. But the teenage server at the window didn’t send her away.

Wyatt Jones said he’d happily pay for the meal.

Brittany Reed was more than grateful. It had already been a long day at soccer practice with her 4 and 7-year-old. Later that night, purse in tow, Brittany drove back to the McDonald’s to give Wyatt his money back. But the Waynesville, Ohio local insisted the meal was on him.

Brittany wrote in a Facebook post, “I just want his parents to know how KIND & COMPASSIONATE your son was tonight! He made this stressed out momma pause for a moment and realize this is exactly what we parents are trying to do, raise great humans,” she explained. “Wyatt, do not let this world change your kind heart young man for its people like YOU that will change this world for the better!”

Wyatt had shown Brittany such kindness. How to thank him even more?

On hearing that he was saving up to buy a car, Brittany began a GoFundMe campaign on his behalf.

As of October 1, she’s raised nearly $32,000 for him. How’s that for a gratuity?

Have a terrific week and sprinkle sunshine wherever you go!

Much Love, President and CEO

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FOCUS1ST IS FIRE!

I recently had a consultation with a neighbor who was interested in selling her home. I knew it would be a tough conversation to have, especially when it came to discussing sales price. You see, her home was a new build in 2017 and she spent way more than the average person in upgrades and personalization on the home. So I already knew the price she had in her head was going to be way above what the comps were.

Additionally, in mid-August there was another home in my neighborhood with similar specs that went on the market for a lot more money than the comps suggested. We’re talking about $40,000 more than the comps suggested.

So here we go: when I presented the FocusFirst Scattergram to my neighbor and I showed her what the sales price should be, she asked me point black: “So why can ‘so-and-so’ list her home for $494,855.”

I nodded and replied: “Trust me, I’d love to sell your home for that much. It would not only mean a higher payday for me, but a boost to my own property values. But Anny, the comps just don’t support it. And I’m not that type of Realtor that will paint this unrealistic picture just to get your business.”

At that point, we went over the various FocusFirst tables and after being presented with data, she agreed to hire me and listen to my advice on sales price. The home will go live on the market next week and I feel good about how we're positioned in the market. Meanwhile, the overpriced home is still sitting on the market and will continue to sit, making my listing a lot more attractive to Buyers.

Long story short: There is definitely a level of confidence in knowing that you have the facts and data needed to make your case. FocusFirst is a critical and essential tool in my business, and when I use it, Sellers are receptive and more open to my advice. It also gives them the confidence that they are working with someone level-headed and whose business is rooted in facts and not emotion.

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MABEL PEREZ

realtor®

murabella at world golf village

TOPS IN THE COMPANY TOP AGENTS IN THE COMPANY - SEPTEMBER 2020

top lister Lisa Ly Nguyen avondale

top transactions Anita Vining san marco

TOP TEAMS IN THE COMPANY - SEPTEMBER 2020

tops in tops in listings transactions Rigdon and Combs Rigdon and Combs st. augustine/murabella st. augustine/murabella

tops in tops in sales production Aldridge + Strayer Rigdon and Combs avondale

top sales top producer Donna Matthews Elizabeth Hudgins st. augustine/murabella

ponte vedra

st. augustine/murabella

TOP OFFICE AWARD WINNERS - SEPTEMBER 2020 SAN MARCO/SAN JOSE AVONDALE/ORTEGA listings: listings: William Woodward Lisa Ly Nguyen sales: sales: Anita Vining Liz Bobeck transactions: transactions: Anita Vining Beverley Brooke top producer: top producer: Anita Vining Beverley Brooke MANDARIN/ST. JOHNS PONTE VEDRA/NOCATEE listings: listings: Annie Smith Tina Webster sales: sales: Charlie Hillyer Priscilla Johnson transactions: Christela Amonkou transactions: Elizabeth Hudgins top producer: Shonda Campanaro top producer: Elizabeth Hudgins BEACHES/ICW/SOUTHSIDE FLEMING ISLAND/ORANGE PARK listings: listings: Beverly Hecht Kathy Coletti sales: sales: Donna Warpool Sarah Rothstein transactions: transactions: Beverly Hecht Sarah Rothstein top producer: top producer: Tansy Moon Connie Owen ST. AUGUSTINE/MURABELLA listings: Stefanie Bernstein sales: Donna Matthews transactions: Stefanie Bernstein top producer: Stefanie Bernstein

TEAM!

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TeamBuilder is Thankful For You!

My Oh My, Pumpkin Pie Register a new agent by November 9 and you could win

$250

A Feastful of Cash!

Must be present virtually or in person on nOVEMBER 10 to win.

A member of the franchise system of BHH Affiliates, LLC. Equal Housing Opportunity.

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TO THE TEAM

BOBBY DAVIDSON

LAURA KELLY

ponte vedra

JANA LYNN WILLIAMSON

GLORIA WILSON

CARRIE BRILEY

DAVID LOWELL

beaches

fleming island

mandarin

KIARA DUBOSE

MARIUS GHISEA

NATHAN GRAY

KRISTIN GRUBBS

SARAH GALEN

fleming island

murabella

avondale

avondale

ponte vedra

LAUREL HALL

GRACE ROYAL

beaches

avondale

ponte vedra

st. augustine

JAMIE SMITH ponte vedra

ALYCE DECKER

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beaches

MANDY SULLIVAN avondale

YISEL PENA BAUTISTA

st. augustine

EVENTS and ACTIVITIES

DESCRIPTIONS & DETAILS ON THE EVENTS LISTED HERE CAN BE FOUND ON AE UNDER COMPANY CALENDAR

-OCTOBER- -NOVEMBERWEDNESDAY 14TH THURSDAY 15TH

MONDAY 19TH

TUESDAY 20TH

WEDNESDAY 21ST

Companywide Business Meeting

Rising StarSeller Consultation 1

Rising StarBusiness Building Activities

Rising StarIncome Producing Activities

Rising StarBuyer Consultation and Process

THURSDAY 22ND

MONDAY 26TH

TUESDAY 27TH

Rising StarMarket Evaluation

Rising StarSeller Consultation 2

Office Sales Meeting

Rising StarPurchase and Sale Agreement

Rising StarContract to Close

MONDAY 2ND

TUESDAY 3RD

WEDNESDAY 4TH

THURSDAY 5TH

MONDAY 9TH

Rising StarOrientation

Office Sales Meeting

Rising StarBusiness Planning

Rising StarVital Focus

Rising StarTools and Technology

TUESDAY 10TH

WEDNESDAY 11TH

THURSDAY 12TH

MONDAY 16TH

TUESDAY 17TH

Office Sales Meeting

Rising StarBusiness Building Activities

Rising StarIncome Producing Activities

Rising StarBuyer Consultation and Process

Companywide Business Meeting

WEDNESDAY 28TH THURSDAY 29TH

SEPTEMBER & OCTOBER ANNIVERSARIES TEAM MEMBER

OFFICE

YEARS

BEACHES BEACHES FLEMING ISLAND BEACHES BEACHES

5 5 5 10 30

SEPTEMBER HEATHER PEREZ-HOLLIS MIKE BERRY ALOHA DAVIS CLAUDIA BERGER-AYER MARGIE RASEY

OCTOBER BILL FANNIN SELMA COLLIER JENNY BURNETT KATHERINE DELANEY SUSAN CORPUZ MARIA WILKES

AVONDALE MANDARIN ST. AUGUSTINE ST. AUGUSTINE ST. AUGUSTINE BEACHES

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CORE SERVICES NEWS F N P M * PROS PERIT Y H O ME MO R TGAGE , L LC * G T S * R E F E R R A L

Harvest Help

Did you know that the 2nd quarter this year was an all time high for mortgage applications? With rates continuing to remain low, inventory still working to rebound, and a buyer pool that’s bigger than ever, getting a head start on the mortgage process is more important than ever before. Starting the process early with the Buyers Advantage program is a HUGE step to making sure your clients process is smooth and easy for all involved. Buyers Advantage allows a client to clear all of their loan conditions BEFORE they sign a contract. This allows them to go into a competitive market with a full Loan Commitment instead of a normal pre-approval that all other buyers have. This gives you the advantage when putting in offers and can help you and your clients when trying to secure their dream home. It also means that most of the stress can be taken out of the loan process since they’re already approved. Avoid last minute delays and pressure and go into closing with the confidence that your financing is secure and your clients are ready to enjoy their new home! Talk to your Mortgage Consultant today and get your clients the Buyers Advantage.

Your Business

SUBMIT A HARVESTED REFERRAL*

BY NOVEMBER 16TH AND YOU CAN WIN... contest entry is for new referrals generated during this contest period only.

250

$

Crop Bucks !

OR YOUR

ESTEAD

ON?

Temporary Halt in Residential CONTEST RUNS FROM SEPTEMBER 15 TO NOVEMBER 16 Evictions To the Further PRIZEPrevent AWARDED ON NOVEMBER 17 TO PLACE AN OUTGOING REFERRAL, PLEASE CONTACT KATHY IN SpreadRELOCATION of COVID-19 Florida Network AT KATHY@FLORIDANETWORKREALTY.COM

HAVE YOU FILED FOR YOUR

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EXEMPTION?

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2020, this is a The March 1 deadline to apply for a Florida s! homestead exemption is rapidly approaching.

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briefEACH overview on OUTGOING the halt inREFERRAL evictionsGIVES by the MANAGEMENT QUALIFIED YOUcdc AN ENTRY INTO THE DRAWING!PROPERTY *QUALIFIED REFERRALS MUST HAVE CLIENT PERMISSION TO REFER AND INCLUDE COMPLETE CONTACT INFORMATION.

©2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.

Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.

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If you purchased a new home in 2020, this is a deadline you do not want to miss!

Florida homestead entitles homeowners to a ntitlesThe homeowners to aexemption deduction off their The Florida homestead exemption entitles homeowners to a deduction off their deduction off their assessed may result property’s assessed value,property’s which may result in several value, hundredwhich dollars in tax savings. result in several hundred dollars in tax savings.

Florida residents living in the dwelling and making it their permanent home before several hundred dollars in tax savings.

Florida residents January 1, 2021,it qualify for the exemption. Additional exemptions may also be available. g andin making their permanent home before living in the dwelling and making it also their permanent home tion. Application Additional exemptions may can usually be made in person, through thebe mail available. or online. To ensure that before January 1, 2021, qualify the forms exemption. all information is correctly filled out and all for required accountedAdditional for, it may be best to apply in person. exemptions may also be available.

erson, through the mail or online. To ensure that For more information, contact the property appraiser or county tax collector’s office in can made infor, person, through nd allApplication required forms accounted it may be the mail or the county where the usually property isbe located.

online. To ensure that all information is correctly filled out and all required forms accounted for, it may be best to apply in appraiser person. operty or county tax collector’s office in

ted. For more information, contact the property appraiser or county tax collector’s office in the county where the property is located.

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©2020 First American Financial Corporation and/or its affiliates. All rights reserved. NYSE: FAF

Earn no more than $99,000 in annual income for Calendar Year 2020 (or no more than $198,000 if filing a joint tax return).

I am unable to pay my full rent or make a full housing payment due to substantial loss of household income or extraordinary out-of-pocket medical expenses.

I am using best efforts to make timely partial payments that are as close to the full payment; If evicted I would likely become homeless.

I understand that I must still pay rent or make a housing payment.

I further understand that at the end of this temporary halt on evictions on December 31, 2020, my housing provider may require payment in full for all payments not made.

CLICK HERE TO READ THE COMPLETE ARTICLE

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Provided by an Independent Policy-Issuing Agent of First American Title Insurance Company First American Title Insurance Company makes no express or implied warranty respecting the information presented and assumes no responsibility for errors or omissions. First American, the eagle logo, First American Title, and firstam.com are registered trademarks or trademarks of First American Financial Corporation and/or its affiliates.

AMD: 05/2020

CLICK HERE TO VIEW THE COMPLETE FLYER

Creative Services

MONTHLY MARKETING UPDATE

October 2020

MEGA OPEN HOUSE WEEKEND! Mega Open House Weekend is October 17 - October 18!

We have eCards and TEN social media images for you to share!

Click the link below to download the social media images

eCards available in Marketing Resource Center

https://bit.ly/2PtyuLy

Or visit www.FloridaNetworkRealty.com/SocialMediaImages

OCTOBER AUTOFLOW LINEUP Ruth’s Chris Steakhouse Postcard Arrived Early-October

2021 Planning - Home Value Postcard Arriving Mid-October

eCard

Happy Halloween!

Arriving Late-October

For more information about AutoFlow or to join, please contact: AutoFlow@FloridaNetworkRealty.com Custom marketing? Please visit: www.AgentMarketingForm.com -10-

As Benjamin Franklin once said, “If you fail to plan, you are planning to fail.” Of course, all businesses must have a plan, and it’s

even more important as we navigate the challenges presented to us by the COVID-19 crisis. Could you imagine trying to strategize and execute on your business goals while quickly adapting your business to mitigate health risks?

A business plan grounds your year in structure and structure provides the foundation upon which you can more easily iterate and adjust. Some may think it’s odd to complete a business plan in October but there’s a reason for this timing.

Why? Because real estate operates on a 90-day cycle. What you do 90 days before gets paid out 90 days later. This means a lag in business during the fall months will show up in Q1 of the new year. Of course, the post-Halloween lag is understandable: Once the pumpkins are put away and the roasted turkey and twinkling lights come out; the chaos of the holiday season for some translates into putting business on the back burner. But if you jump 90 days ahead, you get to January and February, when the Thanksgiving and holiday lag actually shows up in your business. Unless you have a solid business plan in place.

Starting now, no longer think of Jan. 1 as the beginning of the new year. Let’s assume our new “New Year” is Oct. 1 and let’s take the rest of this month to complete your business plan by that date, so we’re fully prepared to combat the usual holiday slowdown. And remember, business planning isn’t all about business; one important aspect of a business plan is your schedule, which you should complete for the entire next year. The first thing to schedule is your vacation and days off – anything that will give you balance. This will ensure that you take the time off you need to recharge and you won’t schedule meetings or Zoom calls during the time you’re supposed to be relaxing.

HERE. To get you started, access our Business Planning Essentials by clicking HERE

6 Tips for Keeping Your Marketing “Fair Housing Safe” make sure you aren't inadvertently violating the fair housing act or state and local fair housing laws

1

Never use targeted marketing that excludes a specific protected class on a listing.

2

Know your state and local fair housing laws, because they may include more protected classes than the federal Fair Housing Act. Make sure your ads are in compliance with these laws.

3

Consider working with a digital marketing firm or hire an individual who can do this exclusively for you who will keep up on all the changing laws.

4

Even if your listing is on the MLS, it might not be visible to a segment of the market. If part of your market isn’t reached by the MLS, use other methods to reach those people.

5 6

Even if your listing is on the MLS, it might not be visible to a segment of the market. If part of your market isn’t reached by the MLS, use other methods to reach those people.

Ensure consistency in all your advertising, including social media.

Source: Magazine.realtor; May-June 2018; article by Erica Christoffer

CLICK HERE TO REVIEW THE COMPLETE ARTICLE -11-

IF CAULIFLOWER CAN SOMEHOW BECOME PIZZA. YOU CAN BECOME A HOME OWNER.

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Florida Network PROPERTY MANAGEMENT

Š2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.